Market research Books
Taylor & Francis Historical Research in Marketing Management Key Issues in Marketing Management
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£87.39
Taylor & Francis The ROI of Pricing
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£43.99
Taylor & Francis Word of Mouth and Social Media
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£82.64
Taylor & Francis The Routledge Companion to Contemporary Brand Management
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£209.00
Taylor & Francis Explorations in Consumer Culture Theory
Book SynopsisThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed â in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory.In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the Trade ReviewThe role of culture in consumption has been long acknowledged, but related research has been fragmented and under-appreciated. This volume, with its impressive line-up of topics and authors, will play a vital role in the development of Consumer Culture Theory as the well-spring from which new and deep understandings of the consumer world are emerging. David Glen Mick, McIntire School of Commerce, University of Virginia (Former Editor JCR, Past President, ACR)Consumer Culture Theory is not a theory. It is much more. It is the future of research about consumers, markets, and business. The settings for the research and reflections presented here are fascinating in and of themselves: DNA testing, home away from home, Wal Mart, Christmas trees, personal trainers, gambling casinos, advertising, dolls, and poetry. But even more stimulating are insights into basic human issues addressed in these chapters. They include: Who am I? Where do I come from? What can I become? What is home? What is family? What is ritual in contemporary consumer society? How does gambling emancipate us from the market? What is Consumer Culture Theory? And how has advertising shaped culture and brought order to the world? This is a book that will fascinate, stimulate, and provoke new ways of seeing the world of the consumer. It is about a very vibrant and fresh perspective on consumption that has emerged in the past three decades and clearly has come of age. Russell Belk Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University (Past President & Fellow, ACR)CCT is AOK. This book brings together some of the most effervescent thinking in Consumer Culture Theory. It is the Sprite of scholarship - refreshing, invigorating and deliciously subversive. Covering everything from Christmas trees to DNA tests, Sherry and Fischer's volume sparkles with smarts and spirit and sugar-rush subversion. Image may be nothing but imagination is everything. Exploring Consumer Culture Theory is intoxicatingly imaginative. Enjoy. Stephen Brown, Prof of Marketing, Ulster University This book is an exploration of new ideas, new topics, new ways of thinking and writing. It will bring bright light and some heat to the debate. Exploring Consumer Culture Theory is an important step forward. Grant McCracken (Industry consultant, author, leading consumer behavior theorist, and anthropologist)This second installment (of what one hopes will be many) of Consumer Culture Theory (CCT) conference papers delivers on CCT's promise of pluralism – in directions, inclusions, articulations, applications, theoretics and poetics. It is a must-read for marketers or social scientists with an eye on consumption. This volume invites and incites. Rita Denny, Founding Partner, Practica Group, LLC Eileen Fischer and John Sherry have put together a fine collection of writings from talented contributors whose insights and deft analyses demonstrate, in a variety of ways, how consumption informs and is informed by meaning-making practice. A delightful read, this work promises to invigorate the already lively field of Consumer Culture Theory by situating culture squarely in the crux of consumer research. Daniel Thomas Cook, Rutgers University, author of The Commodification of Childhood Table of ContentsIntroduction, Explorations in Consumer Culture Theory: What Are We Exploring Now?, Eileen Fischer, and John F. Sherry, Jr., Section One: Forming and Framing, From CCT to CCC: Building Consumer Culture Community, Johanna Moisander, Lisa Penaloza and Anu Valtonen, Theoretical Realism: Culture and Politics in Commercial Imagery, Linda M. Scott, Section Two: Time and Space, Banking on History: Reflections in the Archive Mirror, Barbara Olsen, Dwelling in Mobility: Homemaking Among Mobile Professionals, Fleura Bardhi and Søren Askegaard, Section Three: Setting and Self, Are We There Yet? Coproducing Success and Failure in Personal Training, Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric Li and Sarah Scarbrough-Wilner, Designer Genes: DNA Testing Services and Consumer Identity, Elizabeth C. Hirschman and Donald Panther-Yates, Section Four: Brands and Images, Allomother as Image and Essence: Animating the American Girl Brand, John F. Sherry, Jr., Stefania Borghini, Mary Ann McGrath, Albert Muñiz, Nina Diamond and Robert V. Kozinets, Engineering a Mainstream Market for Sustainable Practices, Diane M. Martin and John W. Schouten, Section Five: Rites and Games, Tinsel, Trimmings and Tensions: Negotiating a Focal Artifact, Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer and Jennifer Ho, Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling, Ashlee Humphreys, Section Six: Poetry, Living Things, Small Things, John W. Schouten, Heading Home, Consumption Kaddish in Four Koans, John F. Sherry, Jr., Haiku for EATNIKS, Eugene Halton, Imagined (Musical) Experiences: Across Four Centuries, George Zinkhan, Conclusion, Reflections and Revanche, John F. Sherry, Jr. and Eileen Fischer.
£166.25
Taylor & Francis Brand Mascots
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£166.25
Taylor & Francis The ROI of Pricing
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£128.25
Taylor & Francis The Essentials of Marketing Research
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£75.99
Taylor & Francis The Essentials of Marketing Research
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£156.75
Taylor & Francis Ltd Protecting Main Street Measuring the Customer Experience in Financial Services for Business and Public Policy
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£128.25
Taylor & Francis Ltd Influencer Marketing Who Really Influences Your Customers 1
Book SynopsisInfluencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This bTrade ReviewBrown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Kaderli, Vice President EMEA Marketing, Performance Management & Alliances at Cognos Ltd & CMO Council Europe Advisory Board Member."Today's market is truly 'always on'. This is having a dramatic impact on the way that we market and sell to our existing customers and prospects.Influencer Marketing provides an excellent reference on how you can drive and achieve significant change in your traditional mindset to ensure that you can address the new and dynamic challenges that now appear every day'.Ask yourself, 'Do I change or do more of the same? There is only one correct answer" . Jim Cassidy VP Marketing EMEA, BEA SystemsA thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." Dr Anthony Marsella, Chief Marketing Officer Samsung Electronics and co-author "Marketing Revolution"."Cutting Edge Marketing at its best. This is a must read for any Technology Marketer" James Hart, Marketing Director, EMEA, Research In Motion(Blackberry)"If you think you know about marketing in the 21st century, press & analyst relations, the value of conferences, the buying cycle - think again.Influencer Marketing will make you question even your basic understanding of marketing, and who really wields power in the market place." Joe Barrett, Director, Strategic Marketing, Qualcomm Europe"This book explains why today's marketing model is a very different playing field. ROI is high on the agenda. The power of the network enables emphasis on 1:1 conversations and choice, dialogues and communities, which in turn leads to honesty and transparency in messaging." Jon Tutcher Head of Marketing, Sun Microsystems UK & Ireland"Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." Ruth Mortimer, Editor, Brand Strategy Magazine“It is rare to find a marketing book which is useful from page one. Most provide useful maxims to include in presentations, but few back this up with practical approaches to use in anger in the workplace. Influencer Marketing has been invaluable in focusing my organisation on the invisible influencer". Robert Posner, European Marketing Director, Harte-HanksTable of ContentsForeword From ‘The Dip’ by Seth GodinPreface Nick HayesIntroduction xi Duncan Brown and Nick Hayes 1 Marketing is broken 2 What’s wrong with traditional marketing today? 4 Decision-maker ecosystems 5 How influence works 6 Who are your influencers? 7 Identifying and ranking influencers 8 Who should evaluate the influencers in your market? 9 Marketing to influencers 10 Good, bad and ugly influencers11 Marketing through influencers 12 Marketing with influencers 13 Evaluating influencer marketing 14 Influencer marketing and word of mouth 15 Social media – the new influence enablers 16 Influencing through social media 17 Influencing consumers 18 Influencers in consumer markets 19 How to structure influencer marketing in your organisation 20 Making influencer marketing work for your company 21 The future of influencer marketing Index
£43.99
Taylor & Francis Controversy in Marketing Theory For Reason Realism Truth and Objectivity For Reason Realism Truth and Objectivity For Reason Realism Truth and Objectivity
Book SynopsisIn this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.Table of Contents1: Introduction; 2: Natural Philosophy and the Rise of Science: From Plato to Hegel; 3: The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism; 4: The Rise and Fall of Historical Relativism in Philosophy of Science; 5: Post-Relativistic Philosophy of Science; 6: On Science, Qualitative Methods, and Marketing Research; 7: On Truth and Marketing Research; 8: On Objectivity and Marketing Research; 9: On Scientific Realism and Marketing Research
£45.59
Taylor & Francis Satisfaction A Behavioral Perspective on the Consumer A Behavioral Perspective on the Consumer
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£199.50
Taylor & Francis Ltd Building Customerbrand Relationships
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£56.04
Taylor & Francis Consumer Behavior in Action Reallife Applications for Marketing Managers
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£56.04
Taylor & Francis Customer Visits Building a Better Market Focus
Book SynopsisVisits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.Trade Review"We've asked hundreds of marketers and thought leaders for the most important thing a marketer can do for a firm. Answer: Bring new techniques for discerning real customer needs. That's where Customer Visits comes in. This jewel of a book shows you how to make customer visits powerful tools for customer insight. It's a great read and a powerful resource." -- Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets Penn State University "This new edition of Customer Visits is a must-read book for anyone whose firm markets products to other businesses. This is a book I read every few years, just to remind myself what a good execution of a piece of marketing research requires. I always strongly recommend it as a professional purchase to my MBA Marketing Core students. Ed McQuarrie presents a great deal of practical content on how to prepare for, conduct and analyze customer visits - in an enjoyably readable and practical form." -- Abbie Griffin, Royal L. Garff Presidential Chair in Marketing University of Utah This book will interest company representatives and management involved in sales, customer relations, and marketing. It is clearly written and offers an interesting history of the development of the tradition the customer visit. Reference & Research Book News"Table of ContentsIntroduction; Part 1. Rationale; 1. Why Visit Customers?; 2. Customer Visits as a Distinctive Approach to Market Research; 3. Limits, Boundary Cases, and the Sweet Spot for Customer Visits; Part 2. Procedures; 4. Programmatic, Ad Hoc, and Hybrid Approaches to Visiting Customers; 5. Planning a Program of Visits; 6. Budgets, Recruitment, Coordination, Team Preparation, and Time Line; 7. Selecting Customers to Visit; 8. Preparing a Discussion Guide; 9. Constructing Good Questions; 10. Conducting the Visits; 11. Completing the Visit Program; Part 3. Analysis; 12. Generalizability of Visit Data; 13. Procedures for the Analysis of Visit Data; 14. The Place of Customer Visits within the Market Research Toolbox; Appendix: Checklist for Conducting a Program of Customer Visits; Bibliography; About the Author; Index.
£56.04
Taylor & Francis Virtual Social Identity and Consumer Behavior
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£51.29
Taylor & Francis Essentials of International Marketing
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£56.04
Taylor & Francis Market Segmentation Success
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£156.75
Taylor & Francis Market Segmentation Success
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£61.74
Taylor & Francis Ltd Research Methods in Luxury Management
Book SynopsisThis is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book roundsTable of Contents1. Research Methods in Luxury Management: Introduction and Overview 2. The Field of Luxury Research 3. Identifying a Luxury Management Research Topic 4. Luxury Research Approach and Research Design 5. Sources of Data for Luxury Research 6. Methods for Luxury Research 7. Analysing Luxury Research Data 8. Writing Up and Presenting Luxury Research Findings 9. Applying Research Findings to the Field of Luxury Management 10. Review and Learning Resources
£39.99
Taylor & Francis Ltd Practical Digital Marketing and AI Psychology
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas t
£130.00
Taylor & Francis International Marketing
Book SynopsisThis comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of International and Global Marketing, Marketing Management and Strategic Marketing.
£77.89
Taylor & Francis Marketing Ethics and Consumer Society
Book SynopsisThis unique new text explores marketing ethics, the impact of marketing on consumersâ lives, and the wider social, cultural, and political context of marketing activities.Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumersâ lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dile
£41.79
Taylor & Francis Ltd The Consumer Interest RLE Consumer Behaviour
Book SynopsisThis book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.Table of Contents1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects
£43.99
Cambridge University Press Stated Choice Methods Analysis and Applications
Book SynopsisUnderstanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.Trade Review' … recommended to anyone interested in stated choice models, for example graduate students in search of an interesting thesis project or advanced researchers tackling a policy problem. … also a valuable source for those wishing to update their knowledge of econometric choice modelling and analysts working in the applied policy evaluation profession.' Journal of Applied EconometricsTable of Contents1. Choosing as a way of life; Appendix A1. Choosing a residential telecommunications bundle; 2. Introduction to stated preference models and methods; 3. Choosing a choice model; Appendix A3. Maximum likelihood estimation technique; Appendix B3. Linear probability and generalised least squares models; 4. Experimental design; 5. Design of choice experiments; Appendix A5. 6. Relaxing the IID assumption-introducing variants of the MNL model; Appendix A6. Detailed characterisation of the nested logit model; Appendix B6. Advanced discrete choice methods; 7. Complex, non-IID multiple choice designs; 8. Combining sources of preference data; 9. Implementing SP choice behaviour projects; 10. Marketing case studies; 11. Transportation case studies; 12. Environmental valuation case studies; 13. Cross and external validity of SP models.
£59.84
Cambridge University Press Designing Effective Web Surveys
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£135.85
HarperCollins Publishers Inc Empire of Things
Book Synopsis“Empire of Things isn''t just an insightful and surprisingly entertaining read, but a crucial one.”—NPR What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff, and how has this changed the course of history?In Empire of Things, Frank Trentmann unfolds the extraordinary story of our modern material world, from Renaissance Italy and late Ming China to today’s global economy. While consumption is often portrayed as a recent American export, this monumental and richly detailed account shows that it is in fact a truly international phenomenon with a much longer and more diverse history. Trentmann traces the influence of t
£34.00
Pearson Education (US) Essentials of Marketing Research
Book SynopsisTable of ContentsBrief Contents I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH Introduction to Marketing Research Defining the Marketing Research Problem and Developing an Approach II. RESEARCH DESIGN FORMULATION Research Design, Secondary and Syndicated Data Qualitative Research Survey and Observation Experimentation and Causal Research Measurement and Scaling Questionnaire and Form Design Sampling Design and Procedures III. DATA COLLECTION, ANALYSIS, AND REPORTING Data Collection and Preparation Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression Report Preparation and Presentation
£249.95
Bloomsbury Publishing PLC Workers and Labour in a Globalised Capitalism
Book SynopsisMaurizio Atzeni is Marie Curie Research Fellow and Lecturer in Labour and Industrial Relations at Loughborough University, UKTable of ContentsIntroduction: Neo-liberal Globalisation and Interdisciplinary Perspectives on Labour and Collective Action PART I: THEORETICAL ISSUES -EXPLAINING THE CENTRALITY OF LABOUR WITHIN CAPITALISM 1.Marx and Marxist Views on Work and the Capitalist Labour Process; David Spencer 2. Theorising the Working Class in Twenty-First Century Global Capitalism; Beverly Silver 3. Who is the Working Class? Wage Earners and Other Labourers; Marcel Van der Linden 4. The Reproduction of Labour Power in the Global Economy and the Unfinished Feminist Revolution; Silvia Federici PART II: CLASSICAL ISSUES EXPLAINING WORKERS' RESISTANCE AND ORGANISATION 5. The Role of Trade Unions in Building Resistance: Theoretical, Historical and Comparative Perspectives; Ralph Darlington 6. Workers Organising Workers: Grass-roots Struggle as the Past and Future of Trade Union Renewal; Sheila Cohen 7. The Workers' Control Alternative; Maurizio Atzeni PART III: CONTEMPORARY ISSUES WORKERS' ORGANISAING IN THE GLOBAL WORLD 8. Informal Labour, Factory Labour or the End of Labour? Anthropological Reflections on Labour Value; Massimiliano Mollona 9. New Forms of Labour Conflict: A Transnational Overview; Gregor Gall 10. Labour Migration and Emergent Class Conflict: Corporate Neo-liberalism, Worker Mobility, and Labour Resistance in the US; Immanuel Ness.
£60.95
Random House USA Inc You May Also Like Taste in an Age of Endless
Book SynopsisWhy do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why b
£15.26
Cengage Learning, Inc CB
Book Synopsis
£95.00
OM Book Service Loose Leaf for Essentials of Marketing Research
Book Synopsis
£144.16
McGraw-Hill Companies Loose Leaf for Consumer Behavior
Book Synopsis
£167.50
Cengage Learning, Inc CB
Book Synopsis
£82.54
SAGE Publications, Inc Essentials of Marketing Research
Book Synopsis
£189.55
Arcadia Publishing (SC) Portlands Hawthorne Boulevard
Book Synopsis
£21.24
Amazon Publishing The Power of Why
Book SynopsisTrade Review“The Power of Why is great reading and can be of use to all of those looking to come out on top.” —Donald J. Trump, Chairman and President of The Trump Organization “Richard Weylman is still knocking doors down with brilliant distilled wisdom. To those who discover The Power of Why, I can only say “Read and Reap.”“ —Christopher Forbes, vice chairman, Forbes Media “This book is a game changer! Richard has cracked the code for business growth.” —Jeffrey J. Fox, Bestselling author of How To Become A Rainmaker, How to Be A Fierce Competitor, and The Transformative CEO “Richard’s book should be on every business owner’s desk. It is a must read for anyone engaged in sales and especially for those who hold customer service paramount.” —Richard S. Bernstein, CEO of Richard S. Bernstein & Associates, Inc. “The Power of Why takes you on a wonderful journey of discovery that will elevate your customers’ experiences while elevating your own business performance.” —Milton Pedraza, CEO of Luxury Institute, LLC “Your customer holds the power for your professional success. The Power of Why will show you how to meet their needs with value to boost your business to amazing heights.” —Dr. Nido Qubein, president, High Point University, and chairman, Great Harvest Bread Co.
£12.23
Select Books Inc Buying America Back: A Real Deal Blueprint for
Book SynopsisThe trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of our times. They suggest that American manufacturing has reached the end of its road; this is the price we pay for globalization. Alan Uke sees it differently. Buying America Back outlines his plan to turn back the tide with a grass-roots movement to promote American industry by helping American consumers have a better understanding of where their goods (and services) come from. Buying America Back emphasizes the importance of grooming a culture of self-informed consumers in the U.S.A., while reinforcing this with initiatives from the federal government. Surprising and enlightening, Buying America Back encourages us to take action to serve our part as responsible consumers and conscientious citizens. American prosperity is not a thing of the past, and this book shows us the way back! San Diego entrepreneur Uke presents a straightforward thesis in this engaging policy proposal: consumer thirst for cheap imports has strangled U.S. manufacturing employment and stifled our economy. The manufacturing sector, which lost 5.2 million jobs from 2000 to 2010, accounts for only 10% of the economy compared with its dominant role in 1965. Uke explodes the myth of a shift to high-tech output and notes that Germany and other countries with higher labor costs than ours compete successfully with Asia. He argues convincingly that the offshore exodus of production facilities entails the loss of high-paying spinoff jobs, the departure of R&D facilities and other centers of innovation, and the erosion of service-sector jobs. The proper response, Uke plausibly argues, is not across-the-board protectionism or isolationism, but empowering the consumer by toughening disclosure of country-of-origin product data. Accurate disclosure would enable consumers to reward local producers or those with high local-product content. Uke perceptively points out that this approach is increasingly popular with food, and prevalent in many other countries. Determined consumer leadership on this issue, he maintains, could goad Congress into action and prompt corporations to revive domestic production. Uke's refreshingly invective-free writing and hands-on manufacturing experience compel our consideration; his proposal is simple and his goals are lofty. Attention should be paid. Agent: Bill Gladstone. (Apr.) --PUBLISHERS WEEKLYTrade ReviewAlan Uke provides simple, breakthrough ways to empower the American people to actually impact our trade deficit. Anyone who is a consumer and is concerned about the state of the U.S. economy should read this book. -- Carlos Gutierrez, Former U.S. Secretary of Commerce and former Chief Executive Officer, Kellogg CompanyBuying America Back makes this simple point: Workers and consumers are economic allies and they should be empowered. Putting informed buying power into consumers' hands should be part of a concerted and comprehensive national manufacturing strategy. -- Richard L Trumka, President AFL-CIOBuying America Back is an easy read for anyone who is interested in stimulating the economy without using taxpayer dollars. As more products are produced globally, it's not as simple as buying American anymore. Alan clearly walks you through the relationship between where a product is made and how important a fair trade ratio is to the United States. By educating consumers on this, Alan proposes using consumer choice and economic freedom to succeed where the big government programs have failed--moving the economy and producing jobs. -- U.S. Rep. Brian Bilbray (R-CA)In this remarkable book, Alan Uke, an American-based small manufacturer and a concerned parent and citizen, helps us understand how the unbalanced trade championed by the financial elites on Wall Street and in the multinational corporations has undermined our national prosperity and strength and the standard of living of our people. He explains how and why a citizen-led consumer movement focused on buying goods made in America by Americans can be an important part of the process by which we rebuild our national well-being. This is an important book which fortunately is appearing at a key moment in our national history. -- Patrick A. Mulloy, former Assistant Secretary in the International Trade Administration of the Department of Commerce and a five-term member of the U.S.-China Economic and Security Review CommissionThere is a new awakening in the country that making and buying products in America is essential to strengthening manufacturing, encouraging economic growth, and creating jobs. Buying America Back is on the cutting edge of that movement and is aimed at changing the U.S. consumer culture to appreciate the quality and value of American-made products. Amen, and it's about time we put the spotlight on great American products. -- Jerry Jasinowski, Former President, National Association of ManufacturersThose who read this book will find that Alan Uke is pointing out one of the few directions that has a chance of changing the downward course that our country is currently on. -- Ralph Gomory, Professor, Stern School of Business, New York University; Former Head of Research for IBM; Former President of the Sloan Foundation; co-author of Global Trade and Conflicting National InterestsAmericans, more than any other people, love to fly their flag and parade their patriotism. In the face of a declining manufacturing base and the resulting loss of jobs in the middle class, Alan Uke makes a persuasive case for all Americans to walk their talk in Buying America Back. -- M. Brian O'Shaughnessy, Chief Co-Chair of the Coalition for a Prosperous America and Chairman, Revere Copper Products, Inc.San Diego entrepreneur Uke presents a straightforward thesis in this engaging policy proposal: consumer thirst for cheap imports has strangled U.S. manufacturing employment and stifled our economy. The manufacturing sector, which lost 5.2 million jobs from 2000 to 2010, accounts for only 10% of the economy compared with its dominant role in 1965. Uke explodes the myth of a shift to high-tech output and notes that Germany and other countries with higher labor costs than ours compete successfully with Asia. He argues convincingly that the offshore exodus of production facilities entails the loss of high-paying spinoff jobs, the departure of R&D facilities and other centers of innovation, and the erosion of service-sector jobs. The proper response, Uke plausibly argues, is not across-the-board protectionism or isolationism, but empowering the consumer by toughening disclosure of country-of-origin product data. Accurate disclosure would enable consumers to reward local producers or those with high local-product content. Uke perceptively points out that this approach is increasingly popular with food, and prevalent in many other countries. Determined consumer leadership on this issue, he maintains, could goad Congress into action and prompt corporations to revive domestic production. Uke's refreshingly invective-free writing and hands-on manufacturing experience compel our consideration; his proposal is simple and his goals are lofty. Attention should be paid. -- Agent: Bill Gladstone. (Apr.) --PUBLISHERS WEEKLYU.S.-based manufacturer, Alan Uke, makes the case for moving your money to Made in America and provides the point-of-sale labeling disclosure solution to give you this job-producing information. Vote with your pocketbook for a more self-reliant U.S.A. closer to home and your ideals. The kinetic Alan Uke wants to label America all the way to really Made in America. -- Ralph Nader, Activist; Presidential Candidate; Author, Unsafe at Any SpeedAlan Uke provides simple, breakthrough ways to empower the American people to actually impact our trade deficit. Anyone who is a consumer and is concerned about the state of the U.S. economy should read this book. -- Carlos Gutierrez, Former U.S. Secretary of Commerce and former Chief Executive Officer, Kellogg Company
£14.20
Laurence King Publishing The Trend Forecaster's Handbook
Book Synopsis
£33.25
Robert D. Reed Publishers The 12 Investment Myths: Why Individual Investors
Book SynopsisOver time, the stock market creates great wealth for investors. And yet, most investors do not become wealthy by investing in the stock market, instead having experiences that range from inadequate to disastrous.So why the disconnect?The answer is found in a set of widely held, mistaken beliefs about what it takes to be a successful investor. At first glance, these investment myths seem grounded in logic. In reality, though, these beliefs provide investors with perfect blueprints for investment failure by encouraging in them an emotion-driven, trading-intensive mentality. These myths are propagated by Wall Street, which reaps huge profits from this behavior and by the financial media that is starving for sensationalistic content.As an independent investment advisor, Jack Calhoun has spent much of the past 15 years educating investors about the dangers of these mistaken ideas. In (i)The 12 Investment Myths(/i), he explores and debunks these myths one-by-one and in the process sets investors on a path to harness the tremendous wealth-creation machine that is the stock market.
£16.16
