Internet guides and online services Books

Book SynopsisInsurgency Online shows that online activism is a ripe, new territory for non-governmental actors to raise awareness and develop support around the world.Table of ContentsForeword by Arthur Kroker Acknowledgments * Introduction: Insurgency Online and Conflict in the Global-scape * Insurgency Online as Networking: IRSM Web Activism * Insurgency Online as Global Witnessing: The Web Activism of RAWA * Insurgency Online as Media Relay: The Web Activism of the MRTA * Conclusion: Web Activism - A Messenger That Shapes Perceptions Appendix 1 Methodology of Insurgency Online Appendix 2 Some of the Restrictions Imposed by the Taliban on Women in Afghanistan Appendix 3 Translation of the Du'a of Sheikh Muhammed Al Mohaisany Notes Bibliography Index

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Book SynopsisLearn to set up, manage, and administer a Drupal web site Drupal offers unparalleled flexibility for content-managed web sites, and Drupal 7 is the easiest version to use yet. This new edition teaches you the fast, fun, and easy way to get started with Drupal.Table of ContentsIntroduction 1 Part I: Getting Started with Drupal 7 Chapter 1: The Big Picture 9 Chapter 2: Getting and Installing Drupal 21 Chapter 3: Essential Administration 47 Chapter 4: Tackling User Management 61 Part II: Your First Drupal Site 81 Chapter 5: Creating Content: Basic Pages and Articles 83 Chapter 6: Managing Your Content 99 Chapter 7: Changing Themes 117 Chapter 8: Building Blocks and Managing Menus 125 Chapter 9: Using Modules to Create a Site with a Blog and Forum 147 Part III: Bending Drupal to Your Will 173 Chapter 10: Advanced Administration 175 Chapter 11: Customizing Themes 199 Part IV: Taking Drupal to the Next Level 217 Chapter 12: Creating a Robust Website 219 Chapter 13: Using Drupal Gardens 239 Chapter 14: Interacting with Other Sites 259 Chapter 15: Building a Storefront 275 Part V: The Part of Tens 299 Chapter 16: Ten Must-Have Drupal Modules and Themes 301 Chapter 17: Ten Places to Help You Do More with Drupal 313 Index 321

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Book SynopsisThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurationsTable of ContentsForeword xix Introduction xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic is Important to Your Business 3 Website Measurement—Why Do This? 4 Information Web Analytics Can Provide 7 Where to Start 9 Decisions Web Analytics Can Help You Make 12 The ROI of Web Analytics 13 How Much Should I Invest in This? 13 How Web Analytics Helps You Understand Your Web Traffic 16 Where Web Analytics Fits In 16 How is Google Analytics Different? 18 Targeting Digital Marketers Rather Than IT Departments 19 Where to Get Help 19 Resources Provided by Google (Free) 19 Non-Google Resources (Free) 20 Official Google Analytics Certified Partners (Paid) 20 Summary 20 Chapter 2 Available Methodologies and Their Accuracy 23 Page Tags and Logfiles 24 Cookies in Web Analytics 26 Understanding Web Analytics Data Accuracy 27 Issues Affecting Visitor Data Accuracy for Logfiles 28 Issues Affecting Visitor Data from Page Tags 29 Issues Affecting Visitor Data When Using Cookies 33 Comparing Data from Different Vendors 35 Why PPC Vendor Numbers Do Not Match Web Analytics Reports 41 Data Misinterpretation: Lies, Damned Lies, and Statistics 44 Improving the Accuracy of Web Analytics Data 45 Privacy Considerations for the Web Analytics Industry 47 Types of Private Information 48 The EU Privacy Law 49 Summary 52 Chapter 3 Google Analytics Features, Benefits, and Limitations 53 Key Features and Capabilities of Google Analytics 54 Standard Features 54 Advanced Features 59 How Google Analytics Works 63 The Google Analytics Tracking Code 63 What is Not Tracked by Default 65 The Default Attribution Model 67 Google Analytics Limits 68 What Google Analytics Does Not Do 70 Service-Level Agreement 70 Indefinite Data Retention 70 Provide Professional Services 71 Data Reprocessing 71 Bid Management 72 Import Third-Party Data 72 Per-Visitor Tracking (against Google Policies) 72 What is Google Analytics Premium? 73 Comparing Google Analytics Premium versus Free 75 Google Analytics and Privacy 77 Common Privacy Questions 79 What is Urchin? 82 Differences between Google Analytics and Urchin 83 Urchin Advantages 84 Criteria for Choosing between Google Analytics and Urchin 85 Summary 86 Part II Using Google Analytics Reports 87 Chapter 4 Using the Google Analytics Interface 89 Discoverability and Initial Report Access 90 Navigating Your Way Around: Report Layout 92 Dimensions and Metrics 94 The Data Table 94 Date Range Selector 96 Aggregate Summary Metrics 97 Chart Options 98 Changing Table Views 101 Plotting Multiple Rows 105 Secondary Dimensions 105 Changing the Displayed Dimension 106 Table Sorting 106 Table Search 108 Table Filters (Advanced) 109 Chart Display and Annotation 110 Report Sections 112 Tabbed Views 112 Advanced Segments 112 Export 113 Email Reports 114 Add to Dashboard 115 Summary 116 Chapter 5 Reports Explained 117 The Home Overview 118 Real-Time Reporting 118 Intelligence Events 119 Flow Visualization 126 Dashboards 129 Top Standard Reports 132 Multi-Channel Funnels 132 Social Interactions 138 Visitors: Location 138 E-commerce: Overview Report 140 Motion Charts 141 Goal and Funnel Reports 144 Visitor: Mobile Report 146 Traffic Sources: Search Engine Optimization 147 AdWords: Campaigns 149 AdWords: Keyword Report 151 AdWords: Matched Queries Report 152 AdWords: Keyword Positions Report 153 Content: Navigation Summary 154 Content: Site Speed 156 Site Search: Usage Report 157 Content: In-Page Analytics 158 Understanding Report Sampling 160 Summary 162 Part III Implementing Google Analytics 163 Chapter 6 Getting Started: Initial Setup 165 Creating Your Google Analytics Account 166 General Account Information 168 Configuring Data-Sharing Settings 169 Accepting the Terms of Service 169 Tagging Your Pages 170 Understanding the Google Analytics Tracking Code 170 Deploying the GATC—Tagging Pages 173 Back Up: Keeping a Local Copy of Your Data 176 Using Accounts, Web Properties, and Profiles 179 Creating a New Profile 180 Creating a New Web Property 182 Creating a New Account 183 Roll-up Reporting 184 Choosing between Roll-up Reporting and Multiple Profiles or Multiple Web Properties 186 Agencies and Hosting Providers: Setting Up Client Accounts 186 Integrating with Your AdWords Data 188 Testing after Enabling Auto-Tagging 191 Integrating with Your AdSense Data 192 Integrating with Your Webmaster Tools Data 194 Integrating with Feedburner 195 Tracking Mobile Visitors 198 Server-Side Tracking for Mobile Sites 199 Common Pre-implementation Questions 200 Summary 205 Chapter 7 Advanced Implementation 207 _trackPageview: the Google Analytics Workhorse 208 Tracking Unreadable URLs with Virtual Pageviews 209 Tracking File Downloads with Virtual Pageviews 211 Tracking Partially Completed Forms with Virtual Pageviews 212 Virtual Pageviews versus Event Tracking 213 Tracking E-commerce Transactions 213 Capturing Secure E-commerce Transactions 214 Transactions via a Third-Party Payment Gateway 218 What to Do When a Third-Party Gateway Does Not Allow Tracking 220 Tracking Negative Transactions 222 Campaign Tracking 223 Adding Campaign Parameters to Your Landing Page URLs 225 Creating Custom Campaign Fields 234 Event Tracking 236 Setting Up Event Tracking 237 The _trackEvent Function 237 Defining Your Event Reporting Structure 239 Tracking Flash Video and Animation as Events 243 Tracking Banners and Other Outgoing Links as Events 248 Tracking Mailto: Clicks as Events 249 Tracking Embedded Video from YouTube 249 Customizing the GATC 251 Subdomain Tracking 252 Multiple Domain Tracking 255 Controlling Time-Outs 260 Setting Ignore Referrer Preferences 261 Site Speed Sample Rate 262 Anonymize IP Addresses 263 Sampling: Controlling Data Collection 264 Summary 265 Chapter 8 Best Practices Configuration Guide 267 Initial Configuration 268 Setting the Default Page 268 Excluding Unnecessary Parameters 269 Currency Setting 270 Enabling E-commerce Reporting 270 AdWords Cost Source Settings 271 Enabling Site Search 271 Goal Conversions and Funnels 273 The Importance of Defining Goals 274 What Funnel Shapes Can Tell You 276 The Goal Setup Process 277 The Funnel Setup Process 282 Tracking Funnels for Which Every Step Has the Same URL 285 Why Segmentation is Important 286 Choosing Advanced Segments versus Profile Filters 288 Profile Segments: Segmenting Visitors Using Filters 289 Creating a Profile Filter 290 Understanding Filter Logic 292 Custom Filters: Available Fields 293 Five Common Profile Filters 295 Assigning a Filter Order 303 Report Segments: Segmenting Visitors Using Advanced Segments 303 Default Advanced Segments 304 Custom Advanced Segments 306 Example Custom Segments 307 Creating Custom Intelligence Alerts 311 Summary 313 Chapter 9 Google Analytics Customizations 315 Why Customize an Existing Product? 316 Custom Reports 317 Day-on-Day Custom Report 317 Unique Visitors by Page 320 Affiliate Performance 321 Better AdWords 323 Managing Custom Reports 323 Customizing the List of Recognized Search Engines 326 Making Search Engines Region-Specific 327 Adding New Search Engines for SEO 329 Labeling Visitors, Sessions, and Pages 330 Implementing Custom Variables 333 Tracking Error Pages and Broken Links 336 Differentiating Pay-Per-Click Network Partners 340 In-Page Analytics: Differentiating Identical Links 344 Matching Transactions to Specific Referral Data 345 Tracking Campaign Links to File Downloads 348 Changing the Referrer Credited for a Goal Conversion 351 Ignoring a Referrer for a Conversion 352 Roll-up Reporting 353 Tracking Roll-up Transactions 353 Implications of the Roll-up Technique 353 Improvement Tip: Simplify with Pageview Roll-up 354 Summary 355 Part IV Using Visitor Data to Drive Website Improvement 357 Chapter 10 Focusing on Key Performance Indicators 359 Setting Objectives and Key Results 360 Selecting and Preparing KPIs 363 What is a KPI? 363 Preparing KPIs 365 Presenting Your KPIs 367 Presenting Hierarchical KPIs via Segmentation 370 Benchmark Considerations 372 KPI Examples by Job Role 373 E-commerce Manager KPI Examples 374 Marketer and Communication KPI Examples 381 Social Media KPI Examples 389 Content Creator KPI Examples 391 Webmaster KPI Examples 402 Using KPIs for Web 2.0 412 Why the Fuss about Web 2.0? 413 Summary 415 Chapter 11 Real-World Tasks 417 Identify and Optimize Poor-Performing Pages 418 Using Landing Pages (Bounce Rates) 418 Funnel Optimization Case Study 424 Measuring the Impact of Site Search 431 The Revenue Impact of Site Search 432 Summary of Site Search Impact 436 Optimizing Your Search Engine Marketing 437 Keyword Discovery 437 Campaign Optimization (AdWords) 440 Attribution Optimization 445 Landing Page Optimization and SEO 449 AdWords Day Parting Optimization 455 AdWords Ad Content Optimization 457 Monetizing a Non-E-commerce Website 462 Approach 1: Assign Goal Values Method 463 Approach 2: Pseudo E-commerce Method 464 Tracking Offline Marketing 470 Using Vanity URLs to Track Offline Visitors 471 Using Coded URLs to Track Offline Visitors 475 Combining with Search to Track Offline Visitors 478 Combining with URL Shorteners 480 Combining with Quick Response Codes 480 Summary and Case Study 481 An Introduction to Google Website Optimizer 482 Common Misconceptions 483 AMAT: Where Does Testing Fit? 484 Choosing a Test Type 485 Getting Started: Implementing a Multivariate Experiment 488 Calyx Flowers: A Retail Multivariate Case Study 495 YouTube: A Content-Publishing Multivariate Case Study 499 Summary 502 Chapter 12 Integrating Google Analytics with Third-Party Applications 503 Extracting Google Analytics Information 504 Importing Data into Your CRM Using JavaScript 504 Importing Data into Your CRM Using PHP 506 Working with the Google Analytics Core Reporting API 509 How to Use the Core Reporting API—the Basics 511 Example Apps 518 Example App Case Studies 522 Excel and Spreadsheet Integration 522 Survey Tools: Voice of Customer Integration 526 Demographics within Google Analytics 527 Call Tracking with Google Analytics 529 Video on Demand Tracking with Google Analytics 531 Mobile App Tracking with Google Analytics 534 Integrating Website Optimizer with Google Analytics 538 The Integration Method 539 Summary 542 Appendix A Regular Expression Overview 543 Understanding the Fundamentals 544 Regex Examples 545 Appendix B Useful Tools 551 Tools to Help Audit Your GATC Deployment 552 Browser Add-ons 553 GATC Plug-ins 555 Desktop Helper Applications 555 Appendix C Recommended Further Reading 557 Books on Web Analytics and Related Areas 558 Web Resources 558 Blog Roll for Web Analytics 559 Index 561

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Book SynopsisAn update of one of the bestselling blogging books, written by two of the world''s most successful bloggers There''s a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world''s most successful bloggers, it''s one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger''s bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, sTable of ContentsIntroduction xxi 1 Blogging for Money 1 What Is a Blog? 1 What Makes Blogs Different? 2 The Added Benefits of Blogging 3 Making Money with Blogs 4 An Introduction to Professional Blogging 4 How Much Could You Earn? 5 Pro Blogging Is Not a Get-Rich-Quick Tactic 5 Direct and Indirect Earning Methods 6 Passive and Active Income 9 Is Pro Blogging Right for You? 10 Which Monetization Method Is Right for You? 10 How to Make Blog Advertising Work for You 12 Blog Strategies 13 Multiple Blogs 13 Freelance Blogging 13 Building and Flipping 14 Measuring a Blog’s Success 14 Traffic 15 Subscribers 17 Comments, Feedback, and Interaction 18 Links 20 Search-Engine Results 21 Summary 22 2 Niche Blogging 23 10 Reasons Why Niche Blogs Are Successful 24 How to Choose a Profitable Niche Topic for Your Blog 26 Are You Interested in the Topic? 27 Do You Have Experience or Expertise in the Topic? 27 Is the Topic Popular? 28 Is the Niche Growing or Shrinking? 29 What’s the Competition? 30 What’s the Competition Neglecting? 31 Will You Have Enough Content? 32 Is the Niche Able to Be Monetized? 34 How Wide Should a Niche Be? 35 Should You Try Niche Demographic or Niche Topic? 36 Gala Darling 36 TCGeeks 37 Sports Networker 38 Choosing a Niche 39 Tools for Helping You to Choose a Niche for Your Blog 40 Summary 42 3 Setting Up Your Blog 43 Choosing the Right Blog for You 43 Blog Platform Choices 44 Hosted versus Self-Hosted 48 Hosted or Self-Hosted—Which to Choose? 53 Choosing a Domain Name 54 Factors to Consider When Choosing a Domain Name 54 Registering a Domain 57 Creating Your Blog 59 Four Steps to Setting Up a Hosted Blog at WordPress 59 Setting Up a Custom Standalone Blog Using One-Click-Install 61 Enhancing Your Blog 66 Adding a Contact Form to Your Custom WordPress Blog 67 Blog Design Considerations 69 A Word on Color 70 Customizing a Blog Template 71 Summary 72 4 Blog Writing 73 What Is Good Content? 73 Usefulness and Uniqueness 74 Writing Tips for Bloggers 76 Scannable Content 77 Using Titles Effectively on Blogs 79 How to Use Titles Successfully 80 Opening Lines Matter 83 Post Length—How Long Should a Blog Post Be? 83 Post Frequency—How Often Should a Blogger Post? 84 Keeping Posts Granular 86 20 Types of Blog Posts 89 10 Steps to Writing a Successful Series on Your Blog 93 Building an Interactive Blog by Encouraging Comments 96 Summary 98 5 Blog Income and Earning Strategies 99 Time to Make Money? 99 Factors to Consider 102 Monetizing Directly with Advertising 102 Ad Payment Types 105 Finding Advertisers 106 Preparing for Advertisers 106 Finding Advertisers 108 Approaching Advertisers 109 Taking Payments 110 How Much to Charge 110 Ad Formats 110 How Many Ads to Display 111 Optimizing Advertising 112 Other Direct Forms of Income 112 Affiliate Programs 113 Tips for Using Affiliate Programs on Your Blog 113 Donations 115 Classifieds 117 Merchandise 117 Subscriptions 118 Indirect Income-Earning Strategies 118 Freelance Blogging 118 Magazines and Books 121 Speaking 122 Consulting 122 Employment Opportunities 123 Selling e-Resources 124 Networking and Business Partnerships 124 Summary 124 6 Buying and Selling Blogs 125 Introduction to Buying and Selling Blogs 125 Why Sell? 126 Why Buy? 127 Deciding to Build or Buy 128 Buying to Sell (Flipping) 129 Blog Sales Basics 130 Investing in an Older Blog 130 Investing in a Newer Blog 131 Having a Game Plan 131 Valuations 131 Calculating a Blog’s Value 137 Buying a Blog 138 Selling Blogs 140 Where to Sell Your Blog 140 How to Sell Your Blog 142 Blog Sales Case Studies 144 Summary 149 7 Blog Promotion and Marketing 151 Building Readership 151 Building a Content Magnet 151 Blog Relations 152 Gaining Attention through “Link Baiting” 158 Is Link Baiting Ethical? 158 Successful Link-Bait Ideas 159 Running Competitions 160 Search Engine Optimization for Blogs 163 Off-Site SEO 163 How to Generate Quality Inbound Links 164 On-Site SEO Techniques 165 Bottom Line on SEO 166 Guest Posting for Links, Reputation, and Traffic 168 Guest Posting in Practice 168 Increasing Page Views on Your Blog 172 Building Community and Getting More Comments 174 Summary 176 8 Build a Sticky Blog Community 177 How Sticky Blogs Grow Your Audience 177 Community Helps Make Your Blog More Useful 178 Community Builds Social Proof 178 Community Members Become Advocates 178 Communities Become Content Generators 179 Why Community Is Important for Monetization 179 Community Increases Page Views 179 Social Proof Makes Promotion Easy 179 Community Delivers Value to Advertisers 180 Community Increases Blog Value 181 Key Steps to Growing a Sticky Community 181 Start with Comments 182 Creating Reader-Centered Posts 182 Using a Personal Tone and Personal Media 183 Making Interactive Tools and Projects 183 Inviting Reader-Generated Content 184 Becoming a Cheerleader 185 Giving Readers Jobs 185 Assigning Reader Homework 186 Providing Multiple Avenues to Join or Become a Member 186 Embracing Off-Site Media 188 Being the Community You Want to Form 189 Engaging Your Audience 190 Setting Up Reader Homework 190 Giving Readers a Job 192 Answering Reader Questions 193 Making Readers Famous 193 Playing Matchmaker with Your Readers 195 Establishing an Intentional Engagement Plan 196 Learning from Your Community 197 Content Ideas and Directions 197 Needs and Desires That Need Solving 198 Likes and Dislikes That You Can Leverage 199 Product Ideas and Practicalities 200 Potential Partnerships 201 The Dark Side of Community 202 What Are Trolls? 202 Setting Up Preemptive Measures 202 Dealing with Trolls 203 Summary 204 9 Social Media and Your Blog 205 Determining Which Social Media Sites to Use 205 Social Bookmarking 206 Social Networking 206 Media Sharing Services 206 Implementing Social Media Promotion 207 Writing for Social Bookmarking Success 207 Engaging Your Followers with Social Media 213 Using Twitter 213 About Twitter Messages (“Tweets”) 214 Using Facebook 216 Using LinkedIn Groups 219 Summary 222 10 Secrets of Successful Blogs 223 About Success in Blogging 223 Analyzing Top Blogs 224 What’s the Average Blog Age? 224 What’s the Posting Frequency? 224 How Does Social Media Factor In? 225 How Do Blogs Make Revenue? 226 What’s the Blog Language? 226 Learning from Niche Blogs 227 What Are Some Successful Niche Blogs? 227 Lessons from Niche Bloggers 228 Learning from Top Blogs 229 ProBlogger 229 TechCrunch 231 Scobleizer 233 The 4-Hour Workweek 235 PopCrunch 236 The Key to Blogging Success: Bloggers Tell Us Their Success Secrets 238 Summary 239 11 Creating Something Worthwhile 241 Knowing Your Audience 241 Being Remarkable 242 What Causes Ideas to Spread? 243 Making Your Blog Useful 245 Useful-Blog Properties 246 Creating Useful Content Today 247 Summary 250 12 Taking Your Blog to the Next Level: A Case Study 251 The Launch of DPS—Years 1–2 251 Building Foundations 252 Monetization 256 Consolidation and Expansion—Years 3–5 256 Staff Writers 257 Expansion of Topics 257 New Design 257 Social Media 258 Increased Focus on Affiliate Marketing 258 DPS E-books 259 DPS Today 260 Using E‐mail to Drive Traffic and Make Money 260 Concluding Thoughts on the DPS E‐mail Sequence 266 Holiday Promotion 267 Summary 267 13 Going Beyond Your Blog 269 What It Means to Go Beyond Your Blog 269 The Blogging Goal Triangle 270 Community Interaction Leads to Attention 272 Getting Known, Spreading Your Ideas, and Attracting Visibility 274 Going from Blog to Print 275 Book Writing 277 Speaking from Blogging 282 Networking, Making Contacts, and Building Partnerships 286 Networking Confidence and Self Esteem 286 Selling Coaching Programs and Consulting 289 What You Need to Get Started 290 Getting Customers 291 Five Lessons from My Journey 292 Summary 294 Index 295

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Book SynopsisOrganize your life, your likes, and more with Pinterest and this fun how-to guide Now you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and pin them on virtual pinboards.Table of ContentsIntroduction 1 Chapter 1: Getting Started on Pinterest 5 Chapter 2: Creating Boards 19 Chapter 3: Pinning and Repinning 29 Chapter 4: Socializing on Pinterest 45 Chapter 5: Using Community Features 63 Chapter 6: Finding Ways to Use Pinterest 73 Chapter 7: Going Mobile with Pinterest 91 Chapter 8: Understanding Pinterest Etiquette 121 Chapter 9: Controlling Privacy and Other Settings 133 Chapter 10: Self-Promoting on Pinterest 145 Chapter 11: Ten Companies Using Pinterest Effectively 173 Chapter 12: Ten Power Pinners to Follow 187 Index 199

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Book SynopsisBuild your own blog, website, or portfolio with Squarespace Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping.Table of ContentsIntroduction 1 Part I: Getting Started with Squarespace 6 7 Chapter 1: What Squarespace Can Do for You 9 Chapter 2: Getting Ready to Build Your Website 17 Chapter 3: Signing Up 35 Chapter 4: Finding Your Way around Squarespace 43 Part II: Designing Your Website 61 Chapter 5: Considering Your Template Needs 63 Chapter 6: Web Design 101 71 Chapter 7: Customizing with Style Editor 79 Part III: Building Your Website 97 Chapter 8: Working with Pages and Collections 99 Chapter 9: Creating Pages in Your Site 107 Chapter 10: Building Your Pages with Items and Blocks 129 Part IV: Personalizing Your Website 149 Chapter 11: Creating Content with Content Blocks 151 Chapter 12: Adding Multimedia with Content Blocks 165 Chapter 13: Navigating with Structure Blocks 179 Chapter 14: Automating Updates with Social Blocks 187 Part V: Extending Your Website 195 Chapter 15: Confi guring Site Settings 197 Chapter 16: Monitoring Site Activity 229 Chapter 17: Setting Up Shop with Commerce 241 Chapter 18: Going Out with Squarespace 267 Part VI: The Part of Tens 299 Chapter 19: Ten Features of a Good Website 301 Chapter 20: Ten Ways to Attract Attention to Your Site 311 Chapter 21: Ten Ways to Make or Save Money 321 Index 329

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Book SynopsisHarness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs Table of ContentsIntroduction 1 Part I: Preparing for Your Job Search 5 Chapter 1: The Lowdown on Social Media for Job Hunters 7 Chapter 2: Setting Yourself Up for a Successful Job Search 17 Chapter 3: Reviewing the Essentials of Online Networking 37 Part II: Marketing Yourself with a Personal Brand 53 Chapter 4: Personal Branding 101 55 Chapter 5: Crafting Keywords, Value Statements, and More 75 Chapter 6: Blogging Your Way to a Job Interview 91 Chapter 7: Facing Your Online Reputation 109 Part III: Crafting Web Résumés with LinkedIn, Video, and More 129 Chapter 8: Updating Your Résumé for an Online Audience 131 Chapter 9: Using LinkedIn to Put Your Best Profile Forward 145 Chapter 10: Producing a Compelling Video Résumé 179 Chapter 11: Casting a Wide Net with Other Online Résumés 199 Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217 Chapter 12: Uncovering the Hidden Job Market with Twitter 219 Chapter 13: Using Facebook as a Job Hunter 245 Chapter 14: Getting Familiar with Other Networks for Job Hunters 265 Part V: Executing Your Proactive Social Media Job Hunt Strategies 279 Chapter 15: Triangulating Opportunities, Companies, and People to Target 281 Chapter 16: Discovering a Company’s Needs 295 Chapter 17: Embracing the Informational Interview for an Insider Advantage 303 Chapter 18: Engaging with Hiring Managers through Social Media 317 Part VI: The Part of Tens 331 Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333 Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337 Chapter 21: Ten Common Mistakes People Make When Using Social Media 341 Index 347

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Book SynopsisThe bestselling JavaScript guide, updated with current features and best practices Beginning JavaScript 5th Edition shows you how to work effectively with JavaScript frameworks, functions, and modern browsers, and teaches more effective coding practices using HTML5. This new edition has been extensively updated to reflect the way JavaScript is most commonly used today, introducing you to the latest tools and techniques available to JavaScript developers. Coverage includes modern coding practices using HTML5 markup, the JSON data format, DOM APIs, the jQuery framework, and more. Exercises with solutions provide plenty of opportunity to practice, and the companion website offers downloadable code for all examples given in the book. Learn JavaScript using the most up to date coding style Understand JSON, functions, events, and feature detection Utilize the new HTML5 elements and the related API Explore new features includingTable of ContentsIntroduction xix Chapter 1: Introduction to Javascript and the Web 1 Introduction to JavaScript 1 What is JavaScript? 2 JavaScript and the Web 3 What Can JavaScript Do for Me? 4 Tools Needed to Create JavaScript Web Applications 4 Development Tools 4 Web Browsers 5 Where Do My Scripts Go? 7 Linking to an External JavaScript File 7 Advantages of Using an External File 8 Your First Simple JavaScript Program 9 Writing More JavaScript 10 A Brief Look at Browsers and Compatibility Problems 15 Summary 16 Chapter 2: Data Types and Variables 17 Types of Data in JavaScript 18 Numerical Data 18 Text Data 19 Boolean Data 20 Variables—Storing Data in Memory 20 Creating Variables and Giving Them Values 22 Assigning Variables with the Value of Other Variables 24 Using Data—Calculations and Basic String Manipulation 26 Numerical Calculations 26 Increment and Decrement Operators 29 Operator Precedence 30 Basic String Operations 35 Mixing Numbers and Strings 37 Data Type Conversion 38 Dealing with Strings That Won’t Convert 41 Arrays 43 A Multi‐Dimensional Array 47 Summary 52 Chapter 3: Decisions and Loops 55 Decision Making—The if and switch Statements 56 Comparison Operators 56 Precedence 57 Assignment versus Comparison 57 Assigning the Results of Comparisons 58 The if Statement 58 Logical Operators 62 AND 63 OR 64 NOT 64 Multiple Conditions Inside an if Statement 65 else and else if 69 Comparing Strings 70 The switch Statement 71 Executing the Same Code for Different Cases 75 Looping—The for and while Statements 76 The for Loop 76 The for…in Loop 80 The while Loop 80 The do…while loop 82 The break and continue Statements 83 Summary 84 Chapter 4: Functions and Scope 87 Creating Your Own Functions 88 Scope and Lifetime 92 Global Scope 92 Functional Scope 93 Identifier Lookup 93 Functions as Values 94 Summary 97 Chapter 5: Javascript—An Object‐Based Language 99 Object‐Based Programming 100 What are Objects? 100 Objects in JavaScript 100 Using JavaScript Objects 101 Creating an Object 102 Using an Object’s Properties 103 Calling an Object’s Methods 104 Primitives and Objects 104 JavaScript’s Native Object Types 105 String Objects 105 The length Property 106 Finding a String Inside Another String—The indexOf() and lastIndexOf() Methods 106 Copying Part of a String—The substr() and substring() Methods 109 Converting Case—The toLowerCase() and toUpperCase() Methods 110 Selecting a Single Character from a String—The charAt() and charCodeAt() Methods 111 Converting Character Codes to a String—The fromCharCode() Method 115 Removing Leading and Trailing Whitespace—The trim() Method 115 Array Objects 116 Finding Out How Many Elements are in an Array—The length Property 116 Adding Elements—The push() Method 117 Joining Arrays—The concat() Method 117 Copying Part of an Array—The slice() Method 118 Converting an Array into a Single String—The join() Method 119 Putting Your Array in Order—The sort() Method 119 Putting Your Array into Reverse Order—The reverse() Method 121 Finding Array Elements—The indexOf() and lastIndexOf() Methods 122 Iterating through an Array without Loops 123 The Math Object 126 The abs() Method 127 Finding the Largest and Smallest Numbers—The min() and max() Methods 127 Rounding Numbers 127 The random() Method 131 The pow() Method 132 Number Objects 134 The toFixed() Method 134 Date Objects 135 Creating a Date Object 135 Getting Date Values 136 Setting Date Values 139 Calculations and Dates 140 Getting Time Values 140 Setting Time Values 143 Creating Your Own Custom Objects 144 Creating New Types of Objects (Reference Types) 148 Defining a Reference Type 149 Creating and Using Reference Type Instances 150 Summary 151 Chapter 6: String Manipulation 153 Additional String Methods 154 The split() Method 154 The replace() Method 156 The search() Method 157 The match() Method 157 Regular Expressions 158 Simple Regular Expressions 159 Regular Expressions: Special Characters 162 Text, Numbers, and Punctuation 162 Repetition Characters 165 Position Characters 166 Covering All Eventualities 170 Grouping Regular Expressions 171 Reusing Groups of Characters 173 The String Object 175 The split() Method 175 The replace() Method 177 The search() Method 179 The match() Method 180 Using the RegExp Object’s Constructor 183 Telephone Number Validation 185 Validating a Postal Code 187 Validating an E‐mail Address 189 Validating a Domain Name 189 Validating a Person’s Address 190 Validating the Complete Address 190 Summary 191 Chapter 7: Date, Time, and Timers 193 World Time 194 Setting and Getting a Date Object’s UTC Date and Time 197 Timers in a Web Page 200 One‐Shot Timer 200 Setting a Timer that Fires at Regular Intervals 202 Summary 203 Chapter 8: Programming the Browser 205 Introduction to the Browser’s Objects 206 The window Object 207 The history Object 208 The location Object 209 The navigator Object 210 The geolocation Object 210 The screen Object 213 The document Object 213 Using the document Object 214 The images Collection 216 The links Collection 218 Determining the User’s Browser 218 Feature Detection 218 Browser Sniffing 221 Summary 225 Chapter 9: DOM Scripting 229 The Web Standards 231 HTML 232 ECMAScript 233 The Document Object Model 234 The DOM Standard 234 Level 0 234 Level 1 234 Level 2 235 Level 3 235 Level 4 235 Browser Compliance with the Standards 235 Differences between the DOM and the BOM 236 Representing the HTML Document as a Tree Structure 236 What is a Tree Structure? 236 An Example HTML Page 237 The Core DOM Objects 238 Base DOM Objects 238 High‐Level DOM Objects 239 DOM Objects and Their Properties and Methods 240 The Document Object and its Methods 240 The Element Object 246 The Node Object 250 Manipulating the DOM 259 Accessing Elements 259 Changing Appearances 259 Using the style Property 259 Changing the class Attribute 262 Positioning and Moving Content 263 Example: Animated Advertisement 264 Are We There Yet? 264 Performing the Animation 265 Summary 268 Chapter 10: Events 271 Types of Events 272 Connecting Code to Events 273 Handling Events via HTML Attributes 273 Handling Events via Object Properties 280 The Standard Event Model 283 Connecting Code to Events—The Standard Way 283 Using Event Data 289 Event Handling in Old Versions of Internet Explorer 298 Accessing the event Object 298 Using Event Data 300 Writing Cross‐Browser Code 307 Native Drag and Drop 317 Making Content Draggable 318 Creating a Drop Target 319 Transferring Data 325 Summary 333 Chapter 11: HTML Forms: Interacting With the User 335 HTML Forms 336 Traditional Form Object Properties and Methods 338 HTML Elements in Forms 339 Common Properties and Methods 340 The name Property 340 The value Property 340 The form Property 340 The type Property 340 The focus() and blur() Methods 340 Button Elements 341 Text Elements 345 The Text Box 345 Problems with Firefox and the blur Event 350 The Password Text Box 351 The Hidden Text Box 351 The textarea Element 351 Check Boxes and Radio Buttons 355 Selection Boxes 364 Adding and Removing Options 365 Adding New Options with Standard Methods 369 Select Element Events 370 HTML5 Form Object Properties and Methods 375 New Input Types 376 New Elements 380 The Element 380 The and Elements 382 Summary 386 Chapter 12: JSON 391 XML 392 JSON 393 Simple Values 394 Objects 394 Arrays 395 Serializing Into JSON 396 Parsing JSON 396 Summary 400 Chapter 13: Data Storage 403 Baking Your First Cookie 404 A Fresh‐Baked Cookie 404 Viewing Cookies in Internet Explorer 404 Viewing Cookies in Firefox 409 Viewing Cookies in Chrome 411 The Cookie String 413 name and value 413 expires 413 path 414 domain 415 secure 416 Creating a Cookie 416 Getting a Cookie’s Value 419 Cookie Limitations 424 A User May Disable Cookies 424 Number and Information Limitation 425 Cookie Security and IE 425 Web Storage 426 Setting Data 427 Getting Data 428 Removing Data 428 Storing Data as Strings 428 Viewing Web Storage Content 431 Summary 432 Chapter 14: Ajax 435 What is Ajax? 436 What Can It Do? 436 Google Maps 436 Google Suggest 436 Browser Support 436 Using the XMLHttpRequest Object 438 Creating an XMLHttpRequest Object 438 Using the XMLHttpRequest Object 438 Asynchronous Requests 440 Creating a Simple Ajax Module 441 Planning the HttpRequest Module 441 The HttpRequest Constructor 442 Creating the send() Method 443 The Full Code 443 Validating Form Fields with Ajax 444 Requesting Information 445 The Received Data 445 Before You Begin 446 A Web Server 446 PHP 447 Things to Watch Out For 453 Security Issues 454 The Same‐Origin Policy 454 CORS 454 Usability Concerns 455 The Browser’s Back Button 455 Creating a Back/Forward‐Capable Form with an IFrame 455 The Server Response 456 Dealing with Delays 460 Degrade Gracefully When Ajax Fails 461 Summary 462 Chapter 15: HTML5 Media 463 A Primer 464 Scripting Media 467 Methods 468 Properties 471 Events 477 Summary 481 Chapter 16: jQuery 483 Getting jQuery 484 jQuery’s API 485 Selecting Elements 485 Changing Style 487 Adding and Removing CSS Classes 488 Toggling Classes 489 Checking if a Class Exists 490 Creating, Appending, and Removing Elements 490 Creating Elements 491 Appending Elements 491 Removing Elements 492 Handling Events 492 The jQuery Event Object 493 Rewriting the Tab Strip with jQuery 494 Using jQuery for Ajax 497 Understanding the jQuery Function 497 Automatically Parsing JSON Data 498 The jqXHR Object 498 Summary 504 Chapter 17: Other Javascript Libraries 505 Digging into Modernizr 506 Getting Modernizr 507 Modernizr’s API 508 Custom Tests 509 Loading Resources 510 Diving into Prototype 515 Getting Prototype 515 Testing Your Prototype Installation 516 Retrieving Elements 517 Selecting Elements with CSS Selectors 518 Performing an Operation on Elements Selected with $$() 519 Manipulating Style 519 Creating, Inserting, and Removing Elements 520 Creating an Element 520 Adding Content 520 Removing an Element 521 Using Events 521 Rewriting the Tab Strip with Prototype 522 Using Ajax Support 525 Delving into MooTools 531 Getting MooTools 531 Testing Your MooTools Installation 531 Finding Elements 533 Selecting Elements with CSS Selectors 533 Performing Operations on Elements 533 Changing Style 534 Creating, Inserting, and Removing Elements 535 Using Events 536 Rewriting the Tab Strip with MooTools 537 Ajax Support in MooTools 540 Summary 546 Chapter 18: Common Mistakes, Debugging, and Error Handling 549 D’oh! I Can’t Believe I Just Did That: Some Common Mistakes 550 Undefi ned Variables 550 Case Sensitivity 551 Incorrect Number of Closing Braces 552 Incorrect Number of Closing Parentheses 553 Using Equals (=) Rather than Equality (==) 553 Using a Method as a Property and Vice Versa 554 Missing Plus Signs during Concatenation 554 Error Handling 555 Preventing Errors 555 The try…catch Statements 556 Throwing Errors 557 Nested try…catch Statements 562 finally Clauses 562 Debugging 563 Debugging in Chrome (and Opera) 564 Setting Breakpoints 566 Scope Variables and Watches 566 Stepping through Code 567 The Console 571 Call Stack Window 573 Debugging in Internet Explorer 574 Setting Breakpoints 576 Adding Watches 576 Stepping through Code 576 The Console 577 Debugging in Firefox with Firebug 578 Setting Breakpoints 578 Watches 579 Stepping through Code 580 The Console 580 Debugging in Safari 580 Setting Breakpoints 583 Adding Watches 583 Stepping through Code 583 The Console 583 Summary 583 Appendix A: Answers to Exercises 587 Appendix B: Javascript Core Reference 653 Appendix C: W3C DOM Reference 683 Appendix D: Latin‐1 Character Set 715 Index 723

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Book SynopsisThe complete guide to the productivity and performance enhancements in ASP. NET Beginning ASP. NET for Visual Studio 2015 is your ultimate guide to the latest upgrade of this historically popular framework.Table of ContentsINTRODUCTION xxi CHAPTER 1: GETTING STARTED WITH ASP.NET 6.0 1 An Introduction to ASP.NET vNext 2 Hypertext Transfer Protocol (HTTP) 2 Microsoft Internet Information Services 5 HTML 5 5 HTML Markup 5 Attributes in HTML 7 HTML Example 8 ASP.NET Web Forms 10 ViewState 10 ASP.NET Web Forms Events and Page Lifecycle 11 Control Library 13 ASP.NET MVC 15 Testability 16 Full Control over Output 17 Web Forms and MVC Similarities 17 Choosing the Best Approach 17 Using Visual Studio 2015 18 Versions 18 Downloading and Installing 19 The Sample Application 23 Summary 24 CHAPTER 2: BUILDING AN INITIAL ASP.NET APPLICATION 27 Creating Websites with Visual Studio 2015 28 Available Project Types 28 Web Site Project–Based Approach 28 Web Application Project 29 Creating a New Site 30 While Creating a Project 30 Empty Template 34 Web Forms Template 35 MVC Template 36 Web API Template 36 Single Page Application Template 37 Azure Mobile Service Template 38 Working with Files in Your Application 38 File Types of an ASP.NET MVC Application 38 File System Structure of an ASP.NET MVC Application 41 File Types of an ASP.NET Web Forms Application 43 MVC and Web Form File Differences 46 Creating the Sample Application 47 Summary 49 CHAPTER 3: DESIGNING YOUR WEB PAGES 51 HTML and CSS 52 Why Use Both HTML and CSS? 52 An Introduction to CSS 54 More CSS 58 Selectors 58 Properties 61 Precedence in Styles 65 The Style Sheet 67 Adding CSS to Your Pages 68 Creating Embedded and Inline Style Sheets 71 Applying Styles 72 Managing Styles 78 Summary 84 CHAPTER 4: PROGRAMMING IN C# AND VB.NET 87 Introduction to Programming 87 Data Types and Variables 88 Defi ning a Variable 88 Operators 91 Converting and Casting Data Types 93 Converting Data Types 93 Casting Data Types 96 Using Arrays and Collections 97 Using Arrays 97 Using Collections 99 Decision-Making Operations 101 Comparison Operators 102 Logical Operators 103 If Statement 104 Switch/Select Case Statement 106 Loops 106 For Loop 106 Foreach/For Each Loops 108 While Loop 109 Exiting Loops 110 Organizing Code 110 Methods: Functions and Subroutines 110 Writing Comments and Documentation 112 Object-Oriented Programming Basics 114 Important OO Terminology 115 Classes 115 Fields 116 Properties 117 Methods 120 Constructors 120 Inheritance 121 Events 123 Summary 125 CHAPTER 5: ASP.NET WEB FORM SERVER CONTROLS 129 Introduction to Server Controls 129 Defining Controls in Your Pages 130 Types of Controls 137 Standard Controls 138 HTML Controls 143 Data Controls 144 Validation Controls 144 Navigation Controls 145 Login Controls 145 AJAX Extensions 146 Other Control Sets 146 The ASP.NET State Engine 147 How the State Engine Works 148 Summary 157 CHAPTER 6: ASP.NET MVC HELPERS AND EXTENSIONS 161 Why MVC Has Fewer Controls Than Web Forms 162 A Different Approach 162 Razor 166 Controller 170 Routing 172 HTTP Verbs and Attributes 174 Form-Building Helpers 175 Form Extensions 175 Editor and EditorFor 177 Model Binding 177 Summary 194 CHAPTER 7: CREATING CONSISTENT-LOOKING WEBSITES 197 Consistent Page Layout with Master Pages 198 Creating and Using Master Pages in ASP.NET Web Forms 198 Creating a Content Page in ASP.NET Web Forms 208 Creating Layouts in ASP.NET MVC 212 Creating a Content View in ASP.NET MVC 215 Using a Centralized Base Page 219 Summary 225 CHAPTER 8: NAVIGATION 229 Different Ways to Move around Your Site 230 Understanding Absolute and Relative URLs 230 Understanding Default Documents 234 Friendly URLs 234 Using the ASP.NET Web Forms Navigation Controls 236 Using the Menu Control 240 Navigating in ASP.NET MVC 248 Routing 248 Default Configuration and Route 249 Creating a Navigational Structure 252 Programmatic Redirection 255 Programmatically Redirecting the Client to a Different Page 255 Server-Side Redirects 258 Practical Tips on Navigation 262 Summary 263 CHAPTER 9: DISPLAYING AND UPDATING DATA 267 Working with SQL Server Express 268 Installation 269 SQL Server Management Studio 276 Connecting in Visual Studio 282 Entity Framework Approach to Data Access 285 Data First 285 Code First 286 Selecting Data from the Database 295 Data Controls in Web Forms 297 Details View 297 Web Form GridView 303 Data Display in MVC 310 List Display in MVC 311 Details Views 314 Summary 318 CHAPTER 10: WORKING WITH DATA—ADVANCED TOPICS 323 Sorting and Pagination 324 Sorting and Pagination in Web Form Server Controls 324 Sorting and Pagination in MVC Lists 330 Updating and/or Inserting Data 339 A Non-Code First Approach to Database Access 347 Using SQL Queries and Stored Procedures 350 Caching 358 Different Ways to Cache Data in ASP.NET Applications 358 Common Pitfalls with Caching Data 362 Summary 363 CHAPTER 11: USER CONTROLS AND PARTIAL VIEWS 367 Introduction to User Controls 368 Creating User Controls 369 Adding User Controls 373 Sitewide Registration of a User Control 376 Managing the IDs of Any Controls 379 Adding Logic to Your User Controls 381 Using Partial Views 387 Adding a Partial View 389 Managing the Controller for a Partial View 393 Templates 400 Summary 408 CHAPTER 12: VALIDATING USER INPUT 413 Gathering Data from the User 414 Validating User Input in Web Forms 415 Understanding Request Validation 424 Validating User Input in MVC 426 Model Attribution 426 Client-Side Validation 434 Request Validation in ASP.NET MVC 443 Validation Tips 444 Summary 445 CHAPTER 13: ASP.NET AJAX 449 Introducing the Concept of AJAX 450 F12 Developer Tools 451 Using ASP.NET AJAX in Web Forms 457 The Initial AJAX Experience 457 Enhancing the AJAX Experience 466 Using AJAX in MVC 469 Using Web Services in AJAX Websites 483 jQuery in AJAX 489 Practical AJAX Tips 495 Summary 496 CHAPTER 14: jQUERY 499 An Introduction to jQuery 499 Early JavaScript 500 jQuery’s Role 500 Including the jQuery Library 503 Bundles 506 jQuery Syntax 512 jQuery Core 513 Working with the jQuery Utility Methods 514 Selecting Items Using jQuery 516 Modifying the DOM with jQuery 519 Changing Appearance with jQuery 519 Handling Events 523 Debugging jQuery 532 Practical Tips on jQuery 536 Summary 537 CHAPTER 15: SECURITY IN YOUR ASP.NET WEBSITE 541 Introducing Security 542 Identity: Who Are You? 542 Authentication: How Can Users Prove Who They Are? 542 Authorization: What Are You Allowed to Do? 543 Logging in with ASP.NET 543 Confi guring Your Web Application for Security 547 Working with Users within Your Application 558 Roles 566 Configuring Your Application to Work with Roles 567 Programmatically Checking Roles 572 Practical Security Tips 576 Summary 576 CHAPTER 16: PERSONALIZING WEBSITES 581 Understanding the Profile 582 Creating the Profile 582 Using the Profile 590 Practical Personalization Tips 602 Summary 603 CHAPTER 17: EXCEPTION HANDLING, DEBUGGING, AND TRACING 605 Error Handling 606 Different Types of Errors 606 Syntax Errors 606 Logic Errors 607 Runtime Errors 609 Catching and Handling Exceptions 612 Global Error Handling and Custom Error Pages 621 Error Handling in a Controller 627 The Basics of Debugging 629 Tools Support for Debugging 629 Moving Around in Debugged Code 629 Debugging Windows 631 Other Windows 634 Debugging Client-Side Script 638 Tracing Your ASP.NET Web Pages 647 Adding Your Own Information to the Trace 650 Tracing and Performance 654 Logging 654 Downloading, Installing, and Configuring a Logger 655 Summary 658 CHAPTER 18: WORKING WITH SOURCE CONTROL 661 Introducing Team Foundation Services 661 Why Use Source Control 662 Setting Up a Visual Studio Online Account 662 Checking Code In and Out 669 Undoing Changes 670 Shelvesets 672 Getting a Specific Version from the Server 672 Seeing Changed Items in Solution Explorer 675 Looking at History and Comparing Versions 675 Labeling 676 Interacting with a Team 677 Changing Default Source Control Behavior in Visual Studio 677 Branching and Merging 678 Summary 681 CHAPTER 19: DEPLOYING YOUR WEBSITE 683 Preparing Your Website for Deployment 684 Avoiding Hard-Coded Settings 684 The Web.config File 685 Expression Syntax 685 The Web Configuration Manager Class 687 Preparing for Deployment 691 Microsoft Azure 691 Publishing Your Site 695 Introducing Web.config Transformations 706 Moving Data to a Remote Server 713 Smoke Testing Your Application 720 Going Forward 722 Summary 722 Appendix: answers to exercises 725 Index 735

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Book SynopsisGet ahead in the workplace by influencing others Influence is a timeless topic for business leaders and others in positions of power, but the world has evolved to the point where everyone needs these skills. No matter your job, role, rank, or function, if you want to get things done you need to know how to influence up, down, across, and outside the organization. Increasing Your Influence at Work All-in-One For Dummies shows you how to contribute more fully to important decisions, resolve conflicts more easily, lead and manage more effectively, and much more. Plus, you''ll discover how to develop the most important attributes necessary for influencetrustworthiness, reliability, and assertivenessand find out how to move beyond. Includes easy-to-apply information for influencing managers, peers, and subordinates Shows you how to build trust with your co-workers and cultivate reliability through consistency and being personal ITable of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Book 1: Body Talk: Influencing Through Communication and Body Language 5 Chapter 1: Building Effective Verbal Communication Techniques 7 Great Communicators Are Made, Not Born 8 Verbal Communication: When Words Matter Most 9 Cooperative Language: Verbal Communication at Its Finest 12 Chapter 2: Grasping Nonverbal Cues 21 Noting Nonverbal Techniques that Speak Volumes 21 Becoming an Expert in Active Listening 30 Chapter 3: Defining Body Language 35 Discovering How Body Language Conveys Messages 36 Examining Key Types of Gestures 41 Getting the Most Out of Body Language 47 Appreciating Cultural Differences 51 Chapter 4: Working with Different Communication Styles 53 Taking On Direct and Passive Communication Styles 54 Saying Yes to Assertiveness 58 Knowing Your Communication Style 60 Sharpening Your Communication Style 62 Chapter 5: Influencing through Communication 67 Understanding the Importance of Effective Communication 67 Communicating Quicker than the Speed of Conscious Thought 69 Understanding Why People Say Yes 70 If You Have the Need to Influence, You Get to Do All the Work 72 Navigating the Political Landscape 73 Ethically Influencing and Persuading for Results 76 It Takes Two to Influence 77 If You Aren’t Getting the Desired Results, Change Your Communication 89 Chapter 6: Influencing through Body Language 93 Creating a Positive Environment 94 Pointing Your Body in the Right Direction 99 Negotiating Styles 104 Book 2: Exerting Influence Through Important Conversations 109 Chapter 1: Conversations in Good and Bad Times 111 Using Critical Conversation Tools to Develop Superstars 112 Coaching with Critical Conversations 114 Making Everyday Conversations Count 118 Opening Your Culture to Conversation 120 Preparing for a Performance Conversation 122 Having Conversations When Performance Is Suffering 122 Turning Poor Performers into Productive Performers 130 Keeping It Close to the Chest: Confidentiality Is Critical 131 Chapter 2: Hot Topics in Team Conversations 133 Creating a Productive Team 133 Improving Team Behavior 140 Chapter 3: Staff Disputes 143 Getting Results When Employees Aren’t Getting Along 143 Considering Expert Tactics for Handling Staff Disputes 147 Resolving the Five Biggest Staff Disputes 153 Chapter 4: Workplace Complaints 159 Addressing Workplace Complaints 160 Using Critical Conversations When an Issue Is Raised 164 Digging into Workplace Complaints 165 Bringing in a Mediator 168 Moving Forward after Tough Workplace Conversations 171 Chapter 5: Difficult Behaviors 173 Defining Difficult Behaviors 174 Keying in on Difficult Behaviors 175 Using a Critical Conversation to Turn Around Difficult Behaviors 178 Building a Toolbox: Action Plans for Difficult Behaviors 180 Finding the Words for Special Circumstances 184 Stepping in When Bad Behavior Becomes a Pattern 188 Chapter 6: Customer Conversations 191 Helping Customer Relationships 191 Providing Exceptional Customer Service 193 Handling a Customer Who Crosses the Line 197 Delivering Bad News to Clients 199 Keeping Your Customers 201 Book 3: Peace Talks: Having Influence When You’re the One Involved in Conflict 203 Chapter 1: Identifying What Both Sides Want 205 Asking Yourself What You Really Want 206 Thinking about What the Other Person Wants 211 Taking a Look at Both Sides 214 Chapter 2: Asking for a Meeting to Talk about the Conflict 219 Considering the Best Way to Approach the Other Person 219 Preparing for Resistance 222 Setting a Time and a Place for a Productive Discussion 228 Chapter 3: Sitting Down to Talk through the Issues 231 Preparing to Mediate Your Own Conflict 232 Getting the One-on-One Started 233 Sharing Perspectives 236 Creating an Agenda 244 Looking for Win-Win Solutions 247 Concluding the Discussion 250 Chapter 4: Tailoring Your Approach to the Organizational Chart 253 Resolving Issues with Someone You Supervise 254 Addressing Conflict with a Peer 262 Having One-on-One Conversations with Your Boss 264 Book 4: Go, Team! Building Influence Across Teams and Functions 269 Chapter 1: Driving Engagement through Team Development 271 Yay, Team: Identifying Characteristics of an Engaged Team 272 Stormin’ and Normin’: Exploring Tuckman’s Stages 274 From a Distance: Leading Teams from Afar 282 Hit Me with Your Best Shot: Conducting a High-Impact Team Workshop 283 Chapter 2: Improving Organizational Communication 285 Mind the Gap: The Great Organizational Communication Fissure 286 Establishing Two-Way Communication 287 Building a Communication Protocol 290 Maximizing the Various Communication Tools 293 Communicating Change 301 Communicating Your Engagement Efforts 304 Looking at a Few Communication Don’ts 305 Chapter 3: Strengthening Team Performance with Mindfulness 307 Identifying and Harnessing Team Dynamics 307 Improving Team Performance by Staying Focused on the Important Stuff 312 Enhancing Internal and External Business Relationships 318 Boosting Team Morale and Effort 323 Chapter 4: Using Mindfulness to Assist Different Business Functions 329 Mindfulness for Human Resources 330 Mindfulness for Occupational Health 336 Mindfulness for Learning and Organizational Development 338 Mindfulness for Customer Service 341 Mindfulness for Marketing and PR 344 Book 5: Boomers and Beyond: Influencing Across Generations 347 Chapter 1: Driving Engagement across Generations 349 Boom Baby: Working with Baby Boomers 350 X Marks the Spot: Working with Generation X 354 Working with Millennials 358 Putting It All Together 363 Chapter 2: Encouraging and Facilitating Collaboration among Generations 367 Shifting Your Perspective on Collaboration 368 Reconciling Differences: Independent Xers versus Collaborative Millennials 370 Onboarding Millennials 376 Training Millennials 378 Mentoring Millennials and Vice Versa 379 Building a Collaborative Infrastructure 382 Chapter 3: Supercharging Your Feedback Loop 389 Giving Feedback in the Instantaneous Age 390 Rethinking the Review Session 392 Realizing that Feedback Is a Two-Way Street 403 Acting More Like a Coach Than a Boss 406 Troubleshooting Common Feedback Issues 406 Chapter 4: Motivating Millennials — Generation “Why?” 411 Managing for Meaning 412 Compensating the Noncompensation Generation 417 Rewarding Millennials 421 Chapter 5: Dropping Workplace Formalities 429 Distinguishing Between Formality at Work and Work Ethic 430 Drawing the Fine Line between Manager and Friend 442 Channeling Your Inner Emily Post: Communication Etiquette 445 Book 6: Who’s The Boss? Becoming an Influential Company Leader 451 Chapter 1: People Who Lead People: Engaging Employees through Leadership 453 Distinguishing Management versus Leadership 454 Surveying Leadership-Based Engagement Drivers 455 Understanding That Leadership Starts at the Top 456 Identifying the Behaviors and Traits of Engaged Leaders 458 Here Comes the Train Again: Training Managers to Become Engaged Leaders 462 Put Me In, Coach! Coaching for Engagement 464 Do This, Not That: Looking at Leadership Best Practices 468 Chapter 2: Establishing Trust 471 Surveying Ideas for Building Trust in Business 471 Defining Trust and Needs in the Workplace 473 Getting Others to Trust in Your Leadership 477 Setting Standards for Others by Example 479 Harnessing People Power 482 Chapter 3: Motivating the Masses 487 Peeking into the Human Motivation Theory 488 Helping People Find Their Meaning and Purpose Again 496 Practicing and Reinforcing Motivation 499 Chapter 4: Thriving on the Challenges of Leadership 505 Thriving Rather Than Surviving 506 Being a More Mindful Leader 509 Practicing Mindful Leadership 512 Coping with Stress and Pressure by Building Resilience 517 Chapter 5: Leading People, Change, and Strategy 521 Leading Mindfully When Change Is the Norm 521 Creating Strategies That Allow the Organization to Flourish 525 Creating a More Mindful Organization 533 Index 539

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Book SynopsisExtend WordPress with plugins using this advanced WordPress development book, updated for the current version This significantly updated edition of Professional WordPress Plugin Development addresses modern plugin development for WordPress, the highly popular content management system (CMS). If you're using WordPress to create and manage websites, WordPress plugins are the software that can extend or enhance CMS functionality. This book offers guidance on writing plugins for WordPress sites to share or sell to other users. The second edition of Professional WordPress Plugin Development covers the building of advanced plugin development scenarios. It discusses the plugin framework and coding standards as well as dashboards, settings, menus, and related application programming interfaces (APIs). Additional topics include security, performance, data validation, and SQL statements. Learn about the power of hooks in WordPress Discover hoTable of ContentsIntroduction xxxi Chapter 1: An Introduction to Plugins 1 What is a Plugin? 1 How Plugins Interact with WordPress 2 When are Plugins Loaded? 3 Available Plugins 4 Official Plugin Directory 4 Popular Plugin Examples 4 Popular Plugin Tags 5 Advantages of Plugins 5 Not Modifying Core 5 Why Reinvent the Wheel? 5 Separating Plugins and Themes 6 Easy Updates 7 Easier to Share and Reuse 7 Plugin Sandbox 7 Plugin Community 7 Installing and Managing Plugins 8 Installing a Plugin 8 Managing Plugins 9 Editing Plugins 9 Plugin Directories 9 Types of Plugins 10 Summary 11 Chapter 2: Plugin Framework 13 Requirements for Plugins 13 Naming Your Plugin 14 Using a Folder 14 Best Practices 14 Namespace Everything 14 File Organization 15 Folder Structure 16 Plugin Header 17 Creating the Header 17 Plugin License 18 Determining Paths 19 Plugin Paths 19 Local Paths 19 URL Paths 20 Activate/Deactivate Functions 22 Plugin Activation Function 22 Plugin Deactivation Function 23 Deactivate is Not Uninstall 23 Uninstall Methods 24 Why Uninstall is Necessary 24 Uninstall.php 24 Uninstall Hook 25 Coding Standards 25 Document Your Code 26 Naming Variables and Functions 27 Naming Classes and Methods 27 Naming Files 28 Single and Double Quotes 28 Indentation 28 Brace Style 29 Space Usage 29 Shorthand PHP 30 SQL Statements 30 Summary 30 Chapter 3: Dashboard And Settings 31 Adding Menus and Submenus 31 Creating a Top-Level Menu 32 Adding a Submenu 33 Adding a Menu Item to an Existing Menu 34 Plugin Settings 36 The Options API 36 Saving Options 36 Saving an Array of Options 37 Updating Options 37 Retrieving Options 38 Loading an Array of Options 39 Deleting Options 40 The Autoload Parameter 40 Segregating Plugin Options 41 Toggling the Autoload Parameter 42 The Settings API 42 Benefits of the Settings API 42 Settings API Functions 43 Creating the Plugin Administration Page 43 Registering New Settings 44 Defining Sections and Settings 44 Validating User Input 46 Rendering the Form 47 All Done! 48 Wrapping It Up: A Complete Plugin Management Page 48 Improving Feedback on Validation Errors 51 Expanding with Additional Field Types 52 Adding Fields to an Existing Page 59 How It Works 59 Adding a Section to an Existing Page 59 Adding Only Fields 60 WordPress’ Sections and Setting Fields 61 User Interface Concerns 62 Removing Settings 62 Keeping It Consistent 63 Using the WordPress UI 64 Headings 64 Dashicons 64 Messages 65 Buttons 66 Form Fields 67 Tables 68 Pagination 69 Summary 70 Chapter 4: Security And Performance 71 Security Overview 72 What Securing Your Plugin is 72 What Securing Your Plugin is Not 72 User Permissions 72 How to Check current_user_can() 73 Do Not Check Too Early 73 Nonces 74 Authority vs. Intention 74 What is a Nonce? 75 How to Create and Verify Nonces 75 Creating a Nonce URL 76 Creating a Nonce Field 76 Creating and Verifying a Nonce in a Plugin 77 Data Validation and Sanitization 78 The Need for Data Validation and Sanitization 78 Good Practice: Identifying Potentially Tainted Data 80 Validating or Sanitizing Input? 81 Validating and Sanitizing Cookbook 81 Integers 81 Arbitrary Text Strings 82 Key and Identifier Strings 83 Email Strings 84 URLs 84 HTML 86 JavaScript 88 Environment and Server Variables 88 Arrays of Data 89 Database Queries 89 Formatting SQL Statements 90 The $wpdb Object 90 Why wpdb Methods are Superior 91 All-in-One Methods 91 $wpdb->update() 92 $wpdb->insert() 92 Common Methods 93 Select a Variable 93 Select a Row 94 Select a Column 94 Select Generic Results 95 Generic Queries 96 Protecting Queries against SQL Injections 96 Security Good Habits 97 Performance Overview 97 Caching 98 Saving Cached Data 98 Loading and Using Cached Data 99 Deleting Cached Data 99 Caching Data within a Plugin 100 Transients 101 Saving an Expiring Option 102 Retrieving an Expiring Option 102 Deleting an Expiring Option 102 A Practical Example Using Transients 102 Technical Details 103 Transient Ideas 103 Summary 104 Chapter 5: Hooks 105 Understanding Hooks 105 Actions 106 What is an Action? 107 Action Hook Functions 108 remove_action() 108 remove_all_actions() 109 do_action_ref_array 110 has_action 111 did_action() 112 current_action 112 register_activation_hook and register_deactivation_hook 113 Commonly Used Action Hooks 113 plugins_loaded 113 init 114 admin_menu 115 save_post 116 wp_head 116 Filters 117 What is a Filter? 118 Filter Hook Functions 119 remove_filter 119 remove_all_filters 120 apply_filters_ref_array 121 has_filter 122 current_filter 122 Quick Return Functions 123 Commonly Used Filter Hooks 124 the_content 124 template_include 125 Using Hooks from within a Class 126 Using Hooks with Anonymous Functions 127 Creating Custom Hooks 128 Benefits of Creating Custom Hooks 128 Custom Action Hook Example 128 Custom Filter Hook Example 129 Finding Hooks 129 Searching for Hooks in the Core Code 130 Variable Hooks 130 Hook Reference Lists 130 Summary 131 Chapter 6: Javascript 133 Registering Scripts 134 Enqueueing Scripts 135 Limiting Scope 136 Localizing Scripts 136 Inline Scripts 137 Overview of Bundled Scripts 139 jQuery UI and Other Scripts 139 The WP Global 140 a11y Speak 140 Escaping 140 i18n 140 Heartbeat 141 Polyfills 141 Your Custom Scripts 141 jQuery 142 Benefits of Using jQuery 142 jQuery Crash Course 142 The jQuery Object 143 Syntax and Chaining 143 No-Conflict Mode in WordPress 144 Launching Code on Document Ready 144 Ajax 145 Backbone/Underscore 146 React 146 Summary 147 Chapter 7: Blocks And Gutenberg 149 What is Gutenberg? 149 Touring Gutenberg 151 Practical Examples 155 WooCommerce 156 The Events Calendar 157 Post Type Switcher 158 Technology Stack of Gutenberg 159 JavaScript 160 PHP 161 Node.js 162 webpack 163 Babel 163 React 163 JSX 163 ES6 163 “Hello World!” Block 164 PHP 164 JavaScript 164 webpack 165 Command Line 166 Activation 167 Wrap-Up 167 WP-CLI Scaffolding 168 Plugin 168 Blocks 169 Includes 169 Activation 169 Wrap-Up 169 create-guten-block Toolkit 170 Installation 171 Activation 171 Wrap-Up 173 Block Directory 173 Summary 174 Chapter 8: Content 175 Creating Custom Post Types 176 Post Type Possibilities 176 Registering a Post Type 177 register_post_type 177 Registering the Book Collection Post Type 177 Setting Post Type Labels 179 Using Custom Capabilities 180 Attaching Existing Taxonomies 182 Post Metadata 183 Registering Post Metadata 183 Adding Post Metadata 184 Retrieving Post Metadata 185 Updating Post Metadata 186 Deleting Post Metadata 186 Meta Boxes 187 What is a Meta Box? 187 Adding a Custom Meta Box 188 Saving Meta Box Data 190 Creating Custom Taxonomies 191 Understanding Taxonomies 192 Registering a Custom Taxonomy 192 register_taxonomy 193 Registering the Genre Taxonomy 193 Assigning a Taxonomy to a Post Type 194 Using Custom Taxonomies 195 Retrieving a Taxonomy 196 Using a Taxonomy with Posts 196 Taxonomy Conditional Tags 197 taxonomy_exists 197 is_taxonomy_hierarchical 198 is_tax 198 A Post Type, Post Metadata, and Taxonomy Plugin 199 Summary 204 Chapter 9: Users And User Data 205 Working with Users 206 User Functions 206 is_user_logged_in() 206 get_users() 207 count_users 207 Creating, Updating, and Deleting Users 208 Creating a New User 209 Updating an Existing User 211 Deleting an Existing User 212 User Data 213 Getting a User Object and Data 213 Getting the Current User Object 215 Getting User Post Counts 215 User Metadata 217 Adding User Metadata 218 Retrieving User Metadata 218 Updating User Metadata 219 Deleting User Metadata 220 Creating a Plugin with User Metadata 220 Roles and Capabilities 223 What are Roles and Capabilities? 223 Default Roles 224 Custom Roles 224 Limiting Access 225 Checking User Permissions 225 Is the User an Admin? 227 Customizing Roles 228 Creating a Role 228 Deleting a Role 230 Adding Capabilities to a Role 230 Removing Capabilities from a Role 231 A Custom Role and Capability Plugin 231 Summary 233 Chapter 10: Scheduled Tasks 235 What is Cron? 235 How is Cron Executed? 236 Scheduling Cron Events 236 Scheduling a Recurring Event 236 Scheduling a Single Event 238 Unscheduling an Event 240 Specifying Your Own Cron Intervals 241 Viewing Scheduled Cron Events 242 True Cron 247 Practical Use 247 The Blog Pester Plugin 247 Deleting Post Revisions Weekly 250 The Delete Comments Plugin 253 Summary 258 Chapter 11: Internationalization 259 Internationalization and Localization 260 Why Internationalize? 260 Understanding Internationalization in Professional Work 261 Getting Your Plugin Ready for Translation 261 Echoing and Returning Strings 262 The __() Function 262 The _e() Function 263 The esc_attr__() Function 263 The esc_attr_e() Function 264 The esc_html__() Function 264 The esc_html_e() Function 264 The _x() Function 264 The _ex() Function 265 The esc_attr_x() Function 266 The esc_html_x() Function 266 The _n() Function 267 The _nx() Function 268 The _n_noop() Function 269 The _nx_noop() Function 270 Using Placeholders 271 Internationalizing JavaScript 273 Developer Handbook Resource 275 Creating Translation Files 275 The MO and PO Files 276 Translation Tools 276 How to Create a POT File 277 Command Line 278 Where to Store Translation Files 278 Summary 278 Chapter 12: Rest Api 279 What the REST API is 279 What You Can Do with the REST API 280 Accessing the WordPress REST API 281 Default Endpoints 282 REST API Clients 283 Insomnia 283 Postman 283 Authentication 284 Enhanced Authentication 285 Custom Endpoints 286 The HTTP API 289 What is an HTTP Request? 289 HTTP Request Concepts 289 Dissecting an HTTP Transaction 289 Some Caveats on Checking HTTP Responses 291 Possibilities for Crafting HTTP Requests 292 How to Make HTTP Requests in PHP 292 Using the HTTP Extension 292 Using fopen() Streams 293 Using a Standard fopen() 293 Using fsockopen() 293 Using the CURL Extension 294 Too Many Ways? 294 WordPress’ HTTP Functions 294 The wp_remote_ Functions 294 wp_remote_* Input Parameters 295 wp_remote_* Return Values 297 wp_remote_ Companion Functions 302 Advanced Configuration and Tips 303 Proxy Support 303 Filtering Requests and Responses 304 Bringing It All Together 307 Create 307 Update 309 Delete 309 Resources 313 Summary 313 Chapter 13: Multisite 315 Terminology 316 Advantages of Multisite 317 Enabling Multisite in WordPress 317 Multisite Functions 319 The Site ID 319 Common Functions 319 Switching and Restoring Sites 321 Network Content Shortcode Examples 325 A Network Content Widget Example 330 Creating a New Site 336 Site Options 342 Network Options 342 Site Meta 343 Users and Roles 343 Super Admin 348 Checking the Site Owner 349 Network Stats 350 Database Schema 350 Multisite-Specific Tables 350 Site-Specific Tables 351 Query Classes 351 WP_Site_Query 351 WP_Network_Query 352 Object Classes 352 WP_Site 352 WP_Network 352 Summary 352 Chapter 14: The Kitchen Sink 353 Querying and Displaying Posts 353 Use Case for Displaying Posts 354 WP_Query Overview 354 The Loop 355 Shortcodes 358 What Shortcodes are 358 Register Custom Shortcodes 359 Building a Simple Shortcode 360 Building a Shortcode with Parameters 362 Building a Shortcode with Content 364 Shortcode Tips 366 Think Simplicity for the User 366 Remember That Shortcodes are Dynamic 366 Look under the Hood 367 remove_shortcode() 367 remove_all_shortcodes() 367 strip_shortcodes() 367 do_shortcode() 367 Widgets 368 Creating a Widget 368 Dashboard Widgets 377 Creating Dashboard Widgets 378 Creating a Dashboard Widget with Options 380 Rewrite Rules 384 Why Rewrite URLs 384 Permalink Principles 384 Search Engine Friendly 384 User Friendly 385 Apache’s mod_rewrite 385 URL Rewriting in WordPress 385 How WordPress Handles Queries 386 Overview of the Query Process 386 The Rewrite Object 387 The Query Object 388 What Plugins Can Do 389 Practical Uses 389 Rewriting a URL to Create a List of Shops 389 Creating a New Permalink Structure and Integrating Non-WordPress Pages 391 The Heartbeat API 395 What is the Heartbeat API? 395 Using the Heartbeat API 395 Sending Data 395 Receiving and Responding to Data 395 Processing the Response 396 Full Heartbeat API Plugin 396 Summary 398 Chapter 15: Debugging 399 Compatibility 399 Supporting Many WordPress Versions 400 Playing Nicely with Other WordPress Plugins 401 Keeping Current with WordPress Development 402 Deprecation 404 Dealing with Obsolete Client Installs 404 Debugging 405 Enabling Debugging 406 Displaying Debug Output 406 Understanding Debug Output 407 Error Logging 410 Enabling Error Logging 410 Setting Log File Location 411 Understanding the Log File 411 Query Monitor 411 Summary 414 Chapter 16: The Developer Toolbox 415 Core as Reference 415 PHP Inline Documentation 416 JavaScript Inline Documentation 417 Finding Functions 417 Common Core Files 418 formatting.php 418 functions.php 418 pluggable.php 419 plugin.php 419 post.php 419 user.php 420 Plugin Developer Handbook 420 Navigating the Handbook 420 Code Reference 420 Codex 421 Searching the Codex 421 Function Reference 422 Tool Websites 422 PHPXref 422 Hooks Database 423 Community Resources 424 Make WordPress 424 Support Forums 424 WordPress Slack 425 WordPress Development Updates 425 WordPress Ideas 426 Community News Sites 426 WordPress News 426 WordPress Planet 426 Post Status 426 Know the Code 426 LinkedIn Learning 427 Twitter 427 Local Events 427 Tools 427 Browser 427 Editor 428 NetBeans IDE 428 PhpStorm 428 Notepad++ 428 TextMate 428 Sublime Text 428 Visual Studio Code 429 Deploying Files with FTP, SFTP, and SSH 429 phpMyAdmin 429 Summary 430 Index 431

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Book SynopsisGo from eBay beginner to eBay pro in no time! Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain''s bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant. Get acquainted ? from registering and setting up a homepage to organising eBay sales and communicating using the ''My eBay'' page, you''ll quickly feel right at home on eBay Bid and buy with confidence ? discover how to search for and evaluate items, make bids and win auctions, or use the ''Buy It Now'' option Sell like a pro ? get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profiTable of ContentsIntroduction 1 Part I: Forget the Shops: Getting a Feel for eBay 7 Chapter 1: Why eBay Is a Great Place to Buy and Sell 9 Chapter 2: Getting on the Gravy Train: Joining eBay 19 Chapter 3: Home Page Sweet Home Page 31 Chapter 4: My Own Private eBay 45 Part II: Are You Buying What They’re Selling? 67 Chapter 5: Seek and Ye Shall Find: Research 69 Chapter 6: Shopping on eBay: The Basics 89 Chapter 7: Power-Bidding Strategies 113 Chapter 8: After You’ve Bought the Goods 125 Part III: Are You Selling What They’re Buying? 137 Chapter 9: Selling in Your Dressing Gown for Fun and Profit 139 Chapter 10: Time to Sell: Completing the Cyber Paperwork 163 Chapter 11: Hitting the eBay Shops 183 Chapter 12: Closing the Deal and Getting It Delivered 191 Chapter 13: Troubleshooting Your Listing 211 Chapter 14: Using Pictures and Strategies to Increase Your Profits 229 Chapter 15: Making Serious Money Selling on eBay 247 Chapter 16: Building an eBay Empire 263 Part IV: Bells and Whistles: Special Features 279 Chapter 17: Staying Safe on eBay 281 Chapter 18: The eBay Community: Getting Along with Other eBay Members 303 Chapter 19: Fun Stuff and Features 317 Part V: The Par t of Tens 329 Chapter 20: Ten (or So) Golden Rules for eBay Buyers and Sellers 331 Chapter 21: Ten (or So) Programs and Services to Ease Your Way on eBay 337 Chapter 22: Ten Ways to Source Stock You Can Sell on eBay 343 Index 349

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Book SynopsisThe Internet is becoming a primary means of interpersonal communication, and with this comes implications for many aspects of social life. This book examines these from a variety of perspectives: psychological well-being, interpersonal relationships, social identity, group conflict, negotiation and bargaining, community involvement, and the development of democratic institutions. The authors present quantitative as well as qualitative methodological approaches, along with analyses reflecting the complexities of the ''Human-Internet interaction''. Examines the implications of the internet as the primary means of personal communication Pulls together current research by well established researchers on the social consequences of the Internet, from a variety of levels of analysis, producing a holographic, 3-D look at the Internet''s impact on psychological functioning of the individual as well as on the social fabric Perspectives of this examinatioTable of ContentsPart I: Introduction:. 1. Introduction to the issue: John A. Bargh, Department of Psychology, New York University. Part II: The Internet and the Individual:. 2.Relationship Formation on the Internet: What's the Big Attraction?: Katelyn Y. A. McKenna, Amie S. Green, & Marci E. J. Gleason, Department of Psychology, New York University. 3. Can You See the Real Me? Activation and Expression of the ‘True self' on the Internet: John A. Bargh, Katelyn Y. A. McKenna, & Grainne M. Fitzsimons, Department of Psychology, New York University. 4. Internet Paradox Revisited: Robert Kraut, Sara Kiesler, Bonka Boneva, Jonathon Cummings, Vicki Helgeson, & Anne Crawford, Department of Human-Computer.Interaction, Carnegie-Mellon University. 5. Internet Use and Well-Being in Adolescence: Elisheva F. Gross, Jaana Juvonen, & Shelly L. Gable, Department of Psychology, University of California – Los Angeles. Part III: The Internet and the Organization:. 6.When are Net Effects Gross Products? The Power of Influence and the Influence of Power in Computer-Mediated Communication: Russell Spears & Tom Postmes, Department of Social Psychology, University of Amsterdam; Martin Lea, Department of Psychology, Manchester University; Anka Wolbert, Department of Social Psychology, University of Amsterdam. 7. Negotiating via Information Technology: Theory and Application: Leigh Thompson, Kellogg Graduate School of Business, Northwestern University, Janice Nadler, Northwestern University and American Bar Foundation. Part IV: The Internet and Government:. 8.Civic Culture Meets the Digital Divide: The Role of Community: Electronic Networks: Eugene Borgida, John L. Sullivan, Alina Oxendine, Melinda S. Jackson, Eric Riedel, & Amy Gangl, Departments of Law and Psychology, University of Minnesota. 9. Dark Guests and Great Firewalls: The Internet and Chinese Security Policy: Ronald J. Deibert, Department of Political Science, University of Toronto. Part V: Methodological Techniques and Issues:. 10.eResearch: Ethics, Security, Design, and Control in Psychological Research on the Internet: Brian Nosek & Mahzarin R. Banaji, Department of Psychology, Yale University, Anthony G. Greenwald, Department of Psychology, University of Washington. 11. Studying Hate Crime with the Internet: What Makes Racists Advocate Racial Violence? Jack Glaser & Jay Dixit, Goldman School of Public Policy, University of California – Berkeley; Donald Green, Department of Political Science, Yale University. Part VI: Concluding Perspective:. 12.Is the Internet Changing Social Life? It Seems the More Things Change, the More They Stay the Same: Tom R. Tyler: Department of Psychology, New York University.

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Book SynopsisWritten by international experts in their respective fields, the book summarizes research in the many important research communities pertinent for Socially Interactive Agents (SIAs), while discussing current challenges and future directions. The handbook provides easy access to modeling and studying SIAs for researchers and students.

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Book SynopsisWritten by international experts in their respective fields, the book summarizes research in the many important research communities pertinent for Socially Interactive Agents (SIAs), while discussing current challenges and future directions. The handbook provides easy access to modeling and studying SIAs for researchers and students.

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Book SynopsisPresent information in stunning new ways by transforming CSS elements in two- and three-dimensional space. Whether you're rotating a photo, doing some interesting perspective tricks, or creating an interface that lets you reveal information on an element's backside, this practical guide shows you how to use them to great effect.

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Book SynopsisThis book deals with the basic principles, concepts, and protocols that underpin the Internet. It provides an overview of the technologies used to build the Internet and how they work together to create a global network. The book covers topics such as web technologies, network protocols, security, and mobile computing. It is a valuable resource for anyone interested in understanding the technology behind the Internet and how it has evolved to become an essential part of modern life.Table of Contents Chapter 1 Basics of Internet Technologies Chapter 2 Networking Protocols and Standards of Internet Technologies Chapter 3 Hardware and Software in Internet Technologies Chapter 4 World Wide Web and Website Development Chapter 5 Performance Methodologies of Internet Technologies Chapter 6 Cyber Security Threats and Challenges Chapter 7 Variety of Internet and Its Applications Chapter 8 Opportunities and Future of Internet Technologies

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Book SynopsisArchitects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identify the entrepreneurs, radicals and thinkers who have made the greatest contribution to this new world. From wunderkinds like Marc Andreessen and Sabheer Bhatia and rocket scientists like Tim Berners-Lee and Vinton Cerf to visionaries like Don Tapscott and Esther Dyson and business engineers like Scott McNealy and Jim Clark, these are the guys and girls you have to know about. Beyond the individuals themselves, Dearlove and Coomber take ideas into action and offer practical guidance drawn from these pioneers.Trade Review"...the style is generally witty, readable and up-to-date..." (Sunday Business Post, 4th February 2001) "The authors put ideas into action and offer practical guidance drawn from these pioneers." (Computer Weekly, 22nd March 2001) "An interesting read...." (Freelance Informer, 20th April 20 "The book is written in a refreshingly non-technical style, which is a welcome change from the many publications in this area ....." (Professional Manager, July 2001) "..very impressed with the actual format of this book....manages to be both interesting and informative....it succeeds in being a very neat and well presented book.." (M2 Communications, 22 February 2001)Table of ContentsHistory's perspective Wealth creation The first wave Clicks and bricks The future of e-commerce Architects of the business revolution Marc Andreessen - Netscape Loudcloud Tim Berners-Lee Jeff Bezos - Amazon.com Sabheer Bhatia - Hotmail & Arzoo Scott Blum - Buy.com Sergey Brin & Larry Page - Google.com Steve Case - America Online Vint Cerf John Chambers - Cisco Christos Cotsakos - E*trade Jim Clark Michael Dell - Dell Corp Matt Drudge - The Drudge Report Esther Dyson Richard Egan - EMC Larry Ellison - Oracle Shawn Fanning - Napster David Filo & Jerry Yang - Yahoo! Bill Gates -Microsoft George Gilder Rob Glaser - RealNetworks Seth Godin - Permission Marketing James Gosling - Sun Microsystems & Java Bill Gross - Idealab! Andy Grove - Intel Jeff Hawkins - Palm Computing & Handspring Steve Jobs - Apple Computer Guy Kawasaki - Garage.com Harry Knowles - Ain't It Cool News Martha Lane Fox & Brent Hoberman - Lastminute.com Scott McNealy - Sun Microsystems Nicholas Negroponte - MIT Media Lab Jorma Ollila - Nokia Pierre Omidyar - eBay Kevin O'Connor - DoubleClick Tony Perkins Chris Alden - Red Herring Tom Perkins - Kleiner Perkins Caulfield & Bryers Jon Postel Michael Robertson - MP3.com Arthur Rock Louis Rossetto - Wired Magazine John Seely Brown - Xerox PARC William Shockley - Farchild Semiconductors Masayoshi Son - Softbank Don Tapscott Linus Torvalds - Linux Jay Walker - Priceline.com Alan Webber - Fast Company David Wetherell - CMGI Bob Young - Red Hat

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Book SynopsisLiving on the Fault Line is the long awaited new book from Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that have helped guide the high-tech revolution. Moore focuses on the most important business question for the early twenty-first century: the age of the Internet. How can companies living on the fault line of rapid, disruptive, technological change be managed successfully? -Old management truths are dead - Twentieth century business models must be replaced - The dot.com revolution is changing every aspect of business - Blue chip companies are under direct assault from new companies that nobody had even heard of last year Living on the Fault Line will reset the management agenda in the age of the Internet and is essential reading for all companies both old and new. * Simultaneous publication with HarperCollins US release * Guaranteed Business Book of the Month slots with key retailers * Major PR coverage across the media including FT, The Times, Telegraph, Guardian, Observer * Massive direct mail promotion to leading FT 500 multinationals * Crossing the Chasm has sold over 50,000 copies worldwide * Huge internet marketing campaignTrade Review"A readable book about an important subject." (Ambassador, December 2000) "a step-by-step approach" (Gulf Business, December 2001)Table of ContentsCONTENTS ACKNOWLEDGEMENTS INTRODUCTION THE AGE OF THE INTERNET SHAREHOLDER VALUE COMPETITIVE ADVANTAGE LIVING ON THE FAULT LINE TRIAGE BUILDING TO LAST EPILOGUE INDEX

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Book SynopsisHaving toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright. Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.Table of ContentsIntroduction: The Sam Walton of the Web One: Live and Breathe E-Commerce Two: Hire and Keep Employees Happy Three: Focus Four: Brand the Site Five: Get and Keep Customers by Offering Great Value Six: Develop Unbeatable Logistics Seven: Stay Lean Eight: Practice Technoleverage Nine: Innovation and Enlightened Adaptation Ten: Grow With the Best Eleven: Where Do We Go From Here? Index

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Book SynopsisPhones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management. Created by two of Britain's most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.Trade Review"For a readable, thought-provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)Table of ContentsAcknowledgements. Is This Book For You? Introduction. 1 The Cold Heart of the Promiscuous Customer. 2 The Paradox of the Invisible Brand. 3 What's Wrong With the Internet? 4 Modes, Purposes and Tasks. 5 Meaning, Trust and Value. 6 Taking Stock. 7 The Marketspace--a New Paradigm for Value. 8 The Key Drivers and Enablers of Marketspaces. 9 Roles and Benefits in Marketspaces. 10 Rules and Relationships in Marketspaces. 11 The Return of Value to Digital Markets. Index.

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Book SynopsisThis book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napster's popularity has made many businesses sit up and notice. And it wasn't just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e-business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer-to-peer technology will be profound in the years ahead.Trade Review"...the story is gripping reading, but Merriden's grasp of the wider implications is even more impressive..." (Cre@te Online, November 2001) "..a good job of telling an interesting tale while analysing the implications apparent today..." (Electronics Times, 12 November 2001) "..a gripping read and a fascinating account.." (M2 Communications, 6 December 2001) "...captivating account...a fine browse." (globebooks.com, 22 October 2001) "...detailed and enjoyable...Irresistible Forces is a soundtrack for the new world of the internet." (The Manager, January 2002)Table of ContentsPreface and Acknowledgements 1 The Birth of the Napster Phenomenon 2 The Growth of the Underground Internet 3 Big Boys Get Angry 4 The Battle Commences 5 The Voice of the People: The Fury of the Underground Internet 6 Bertelsmann (and The End of Napster As We Know It) 7 Children of Napster - Music and Video 8 Will Online Subscription Prosper 9 Napster, File Sharing, Peer to Peer - and the Impact on the Wider Business World 10 Newcomers and Old Stagers 11 Irresistible Forces and Immovable Objects 12 Conclusions

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Book SynopsisFast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.Table of ContentsIntroduction to E-Marketing What is E-Marketing? The Evolution of E-Marketing The E-Dimension The Global Dimension The State of the Art E-Marketing in Practice: Success Stories Key Concepts and Thinkers Resources Ten Steps to making E-Marketing Work

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Book SynopsisFast track route to developing effective and profitablee-strategies for organizations. Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business. Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensiveresources guideTable of ContentsIntroduction to E-Strategy What is E-Strategy? The Evolution of E-Strategy The E-Dimension The Global Dimension The State of the Art In Practice - E-Strategy Success Stories Key Concepts and Thinkers Resources Ten Steps to Making E-Strategy Work

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Book SynopsisFast track route to understanding the scope and variety of virtual organisations, and the impact of information and communications technologies on the way we do business Covers the key areas of virtual organisations, from using Internet and wireless technologies to streamline your supply chain and working practices to e-learning and adapting your management style to meet the new challenges Examples and lessons from some of the world's most successful businesses, including Lands End, HSBC, Manugistics and BT, and ideas from the smartest thinkers, including Eddie Obeng, Jessica Lipnack and Jeffrey Stamps Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to ExpressExec v 07.03.01 Introduction: Why go Virtual? 1 07.03.02 Defining Virtual and Networked Organizations 5 07.03.03 Evolution 13 07.03.04 The E-Dimension 25 07.03.05 The Global Dimension 39 07.03.06 State of the Art 51 07.03.07 Success Stories 65 07.03.08 Key Concepts 83 07.03.09 Resources 95 07.03.10 Guidelines to Going Virtual 103 Frequently Asked Questions (FAQs) 115 Acknowledgements 117 Index 119

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Book SynopsisFast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to Express Exe Introduction to E-Leaders Definition of Terms Evolution The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index

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Book SynopsisFast track route to successful innovation in a digital world Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to Express Exec Introduction to E-Innovation Definition of terms: What is E-Innovation? The Evolution of E-Innovation The E-Dimension: E-Innovation The Global Dimension The State of the Art E-Innovation in Practice A Glossary of E-Innovation Key Concepts and Resources Ten Steps to Making E-Innovation Work Frequently Asked Questions (FAQs) Index

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Book SynopsisFast track route to mastering the trends and technologies that underpin the development and expansion of e-finance Covers the key areas of IT and internet technologies, as well as competitive trends in the world of banking and the development of existing as well as new banking products that internet technologies have encouraged Examples and lessons from some of the world's most successful businesses, including SWIFT (Society for Worldwide Interbank Financial Telecommunications), the GSTPA (Global Straight Through Processing Association), BOLERO (Bills of Lading Electronic Registry Organisation), as well as ideas from the most innovative companies, including Citicorp, State Street and Charles Schwab Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to E-Finance Some Definitions Evolution of E-Finance The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts Resources Ten Steps to Making E-Finance Work

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Book SynopsisEffective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring. Cost-effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.Table of ContentsIntroduction to ExpressExec. Introduction to E-Training and Development. What is Meant by E-Training and Development. The Evolution of E-Training and Development. The E-Dimension. The Global Dimension. The State of the Art. In Practice - E-Training and Development Success Stories. Key Concepts and Thinkers. Resources for Training and Development. Ten Steps to Making E-Training and Development. Frequently Asked Questions (FAQs). Index.

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Book SynopsisFrom its launch in 1997, the Frankfurt technology stock exchange developed spectacularly as did other European technology exchanges. Many Europeans thought that a new age of entrepreneurship had dawned. Following the downturn, however, the search for blame began. Much of this blame was undifferentiated and subjective. Public policy lessons were not drawn. Written by a well-known commentator of the European venture capital community, this book analyses the rise and decline of European internet entrepreneurship. The effects of both the public promotion of venture capital investments as well as the timing of telecommunications reform are examined in detail in various European countries, in particular in Germany and Sweden. The book contains a wealth of unique data on the failure of European internet ventures and draws several technology and telecommunications policy conclusions.Trade Review'Waesche has produced an excellent book that is both informative and enjoyable to read for anyone interested in the rise of the internet in Europe and the impact of national policies concerning telecommunications and innovation.' -- Joanne Roberts, R&D Management'Theoretically informed and grounded in careful empirical research, the book is vital reading for all such business persons and policymakers who are interested in public policies for communications revolution and the new network economy.' -- M.A. Qureshi, Science of Science'This is an excellent book. It contributes significantly to our understanding of the telecommunications/internet boom and bust, and parts are ideal for teaching.' -- John Zysman, University of California, Berkeley, US'This accomplished research monograph breaks new ground by looking at the relationship between internet entrepreneurship and public policy. The first part charts the development of the internet as the basis for a new global network economy, and the contribution to its success of government telecoms policy in the USA, while the second part examines in detail the rise; and underlying vulnerabilities - of internet entrepreneurship in Germany, examining in close detail the character of the policy relationship between the German federal government, the incumbent national telecommunications operator and the new internet ventures. It also offers a useful comparative European chapter looking at developments in France, the Netherlands and in particular Sweden. Analytically penetrating, detailed and thorough, the book shows how national institutions (such as German corporatism) and government policies for telecommunications and for national innovation have refracted the opportunities presented by global networks, causing internet businesses to develop along unique, national trajectories. Theoretically informed and grounded in careful empirical research, the book makes for compelling reading for anyone interested in public policies for the communications revolution and the new network economy.' -- Peter Humphreys, University of Manchester, UKTable of ContentsContents: 1. Introduction: Uneven Development and Internet Entrepreneurship in Europe Part I: Global Opportunity 2. The Global Growth of the Internet and the Role of the United States 3. Unregulation and the Death of Distance Part II: National Political Economy 4. Institutional Reform and Political Compromise 5. Incumbent Telecommunications Operator Strategy and Internet Access 6. Survey of Internet Entrepreneurship in Germany 7. Varieties of Internet Venture Development in Europe: The Swedish Case 8. Conclusion: The Timing of Policy Reform and Internet Entrepreneurship in Europe Appendix A: Procedure and Results of the Globalstartup Survey Appendix B: Interviews Appendix C: Selected Financial Figures for International Telecommunications Operators Appendix D: Internet Advertising Expenditures and the Number of Internet Users by Country Bibliography Index

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Book SynopsisThis book examines the 'new' areas of telecommunications technology, focusing particularly on fixed data communications (including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach is used as a conceptual framework for the analysis of the telecommunications sector, in terms of equipment, access and content.The authors consider the emergence and expansion of new technologies and explore how the sectoral system of innovation is evolving and how previously independent systems are now converging. In particular, they address the question of equipment production and the provision of intangible service products such as internet access and content. By addressing the production of both goods and services, they highlight the critical interdependence of service innovations and manufacturing innovations.Some of the specific topics discussed within the book include: the challenges for Europe of fixed data communications second and third generation mobile telecommunications systems data communication via satellite and television subsystems the dynamics and trends of the internet services industry policy implications for the future of the telecommunications sectoral system of innovation. The book is a comprehensive theoretical, empirical and policy oriented account of the emergence and evolution of the sectoral system of innovation of the internet and mobile telecommunications. It will be an invaluable source of reference for academic researchers and policymakers in the fields of macroeconomics, industrial economics and innovation, as well as consultants and firms operating in the communications industry.Trade Review'. . . this book is a great reference tool for those involved in telecommunications. The macroeconomic aspects of how different entities affected the development of worldwide standards are addressed as well and make for interesting case studies.' -- Maike van Wijk, Business Information AlertTable of ContentsContents: Preface 1. The Fixed Internet and Mobile Telecommunications Sectoral System of Innovation: Equipment, Access and Content 2. Fixed Data Communications: Challenges for Europe 3. The Global System for Mobile Telecommunications (GSM): Second Generation 4. The Universal Mobile Telecommunications System (UMTS): Third Generation 5. Data Communication: Satellite and TV Subsystems 6. The Internet Services Industry: Sectoral Dynamics of Innovation and Production 7. The Internet Services Industry: Country-specific Trends in the UK, Italy and Sweden 8. Policy Implications for the Future of the Sectoral System Abbreviations Index

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Book SynopsisThis book examines the 'new' areas of telecommunications technology, focusing particularly on fixed data communications (including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach is used as a conceptual framework for the analysis of the telecommunications sector, in terms of equipment, access and content.The authors consider the emergence and expansion of new technologies and explore how the sectoral system of innovation is evolving and how previously independent systems are now converging. In particular, they address the question of equipment production and the provision of intangible service products such as internet access and content. By addressing the production of both goods and services, they highlight the critical interdependence of service innovations and manufacturing innovations.Some of the specific topics discussed within the book include: the challenges for Europe of fixed data communications second and third generation mobile telecommunications systems data communication via satellite and television subsystems the dynamics and trends of the internet services industry policy implications for the future of the telecommunications sectoral system of innovation. The book is a comprehensive theoretical, empirical and policy oriented account of the emergence and evolution of the sectoral system of innovation of the internet and mobile telecommunications. It will be an invaluable source of reference for academic researchers and policymakers in the fields of macroeconomics, industrial economics and innovation, as well as consultants and firms operating in the communications industry.Trade Review'. . . this book is a great reference tool for those involved in telecommunications. The macroeconomic aspects of how different entities affected the development of worldwide standards are addressed as well and make for interesting case studies.' -- Maike van Wijk, Business Information AlertTable of ContentsContents: Preface 1. The Fixed Internet and Mobile Telecommunications Sectoral System of Innovation: Equipment, Access and Content 2. Fixed Data Communications: Challenges for Europe 3. The Global System for Mobile Telecommunications (GSM): Second Generation 4. The Universal Mobile Telecommunications System (UMTS): Third Generation 5. Data Communication: Satellite and TV Subsystems 6. The Internet Services Industry: Sectoral Dynamics of Innovation and Production 7. The Internet Services Industry: Country-specific Trends in the UK, Italy and Sweden 8. Policy Implications for the Future of the Sectoral System Abbreviations Index

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Book SynopsisThis compelling book focuses on the global formation of the Internet system. It contests the common belief that the Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over competing standards and methods for achieving a global information infrastructure. The author demonstrates how the current Internet system was not the only possible choice, nor the best data network in terms of technological and economic performance. It is therefore vital, he argues, to understand the way in which different political and economic interests have helped shaped the Internet and allowed it to overcome rival technologies. Issues of particular importance include the role of negotiations among different social groups in the design of the Internet as well as the influence of US promotion. The author also examines patterns of growth and pervasiveness of the Internet between different regions and countries, providing new evidence on the factors influencing the extent of the 'digital divide'. Using econometric models, he goes on to identify the features of the co-evolution of the Internet and other sub-systems within countries, and highlights the most interesting features of their local and global interplay. Researchers and academics involved with science and technology policy, industrial and corporate change, and the information society will welcome this insightful, original and highly pertinent book. It will also be of value for anyone with an interest in how the backbone of the digital economy was formed.Trade Review'. . . Kim's book provides both the novice and the more experienced researcher with a very wide range of sources as well as an in-depth analysis of those sources. . . Kim's book is a worthwhile and substantial addition to literature about the ways in which the internet is changing as it moves through the world.' -- Sally Wyatt, Technovation'The global but uneven spread of the Internet is giving rise to concerns about inequality and what should be done about it. There are few systematic studies of the distinctive ways that the Internet is becoming embedded or localised in different countries around the world. This book offers an insightful analysis of the social and political history of a contested technology design process that is continuing to shape the Internet system as we encounter it today.' -- Robin Mansell, London School of Economics and Political Science, UK'This excellent volume will be a first-rate addition to the literature. It is original, thorough, well-written and well-organised. The notes to each chapter are particularly good and together with the extensive list of references make it such a comprehensive study that it should become a standard reference book on the Internet. But its greatest merit is in the analysis made so clearly and brilliantly in the eight chapters.' -- Christopher Freeman, Science and Technology Policy Research (SPRU), University of Sussex, UK and Maastricht University, The NetherlandsTable of ContentsContents: 1. Introduction 2. Socioeconomic Design of Technological Systems 3. Economics and Politics of Telecommunications Systems 4. The Design of Data Network Systems: Competing and Collaborating Technologies 5. The Evolution of the Internet System 6. Internationalization and Digital Divide 7. Co-Evolution: Localization of the Internet System 8. Conclusion Bibliography Index

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Book SynopsisThis fascinating book gathers together an enviable range of experts from a variety of disciplines to study how trust and crime interact with new digital technologies. It provides a critical discussion on the prospects of the Internet and on the future of crime and crime prevention. It also presents a realistic vision of the implications and uncertainties of future developments in cyberspace, and identifies the key issues affecting the way in which today's complex information societies are evolving.The distinguished authors begin by exploring the social, economic and technological issues surrounding cyberspace. They identify the measures that need to be implemented to avoid the potential for the Internet to encourage new types of crime and to facilitate traditional crime. They then analyse topics such as the possible drivers of the evolution of cyberspace, the prospects created by innovations in technology, the threats and barriers to cyberspace development, and the feasibility and effectiveness of proposed crime prevention measures. They also address the important issues of risk, privacy and trust in cyberspace, and discuss the ethical, legal and regulatory issues. This important new book will be of immense value to academics and researchers with an interest in the social and technological aspects of information and communication technologies, law, criminology, public policy, Internet security and risk management. It will also appeal to a broad audience that is concerned about the potential threats posed by the advance of the information superhighway.Table of ContentsContents: Foreword 1. Introduction Robin Mansell and Brian S. Collins PART I: STATE OF THE ART 2. Cyber Trust and Crime Prevention Brian S. Collins and Robin Mansell PART II: FUTURE CYBERSPACE SYSTEMS 3. Dependable, Pervasive Systems Cliff Jones and Brian Randell 4. Identities and Authentication Fred Piper, Matthew J.B. Robshaw and Scarlet Schwiderski-Grosche 5. Knowledge Technologies and the Semantic Web Kieron O’Hara and Nigel Shadbolt 6. Trust in Agent-Based Software Sarvapali D. Ramchurn and Nicholas R. Jennings PART III: EXPERIENCING CYBERSPACE 7. Confidence and Risk on the Internet William H. Dutton and Adrian Shepherd 8. Perceptions of Risk in Cyberspace Jonathan Jackson, Nick Allum and George Gaskell 9. The Future of Privacy Protection Charles D. Raab 10. Usability and Trust in Information Systems M. Angela Sasse 11. Risk Management in Cyberspace James Backhouse, with Ayse Bener, Narisa Chauvidul-Aw, Frederick Wamala and Robert Willison 12. The Economics of Cyber Trust between Cyber Partners Jonathan Cave PART IV: COMMENTARY ON ETHICAL, MARKET, LEGAL AND REGULATORY ISSUES 13. Cyberspace Markets, Social Capital and Trust W. Edward Steinmueller 14. The Ethics of Cyber Trust Kieron O’Hara 15. Cyber Trust and Crime Prevention: Towards Generally Accepted Digital Principles John Edwards Index

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Book SynopsisThis fascinating book gathers together an enviable range of experts from a variety of disciplines to study how trust and crime interact with new digital technologies. It provides a critical discussion on the prospects of the Internet and on the future of crime and crime prevention. It also presents a realistic vision of the implications and uncertainties of future developments in cyberspace, and identifies the key issues affecting the way in which today's complex information societies are evolving.The distinguished authors begin by exploring the social, economic and technological issues surrounding cyberspace. They identify the measures that need to be implemented to avoid the potential for the Internet to encourage new types of crime and to facilitate traditional crime. They then analyse topics such as the possible drivers of the evolution of cyberspace, the prospects created by innovations in technology, the threats and barriers to cyberspace development, and the feasibility and effectiveness of proposed crime prevention measures. They also address the important issues of risk, privacy and trust in cyberspace, and discuss the ethical, legal and regulatory issues. This important new book will be of immense value to academics and researchers with an interest in the social and technological aspects of information and communication technologies, law, criminology, public policy, Internet security and risk management. It will also appeal to a broad audience that is concerned about the potential threats posed by the advance of the information superhighway.Table of ContentsContents: Foreword 1. Introduction Robin Mansell and Brian S. Collins PART I: STATE OF THE ART 2. Cyber Trust and Crime Prevention Brian S. Collins and Robin Mansell PART II: FUTURE CYBERSPACE SYSTEMS 3. Dependable, Pervasive Systems Cliff Jones and Brian Randell 4. Identities and Authentication Fred Piper, Matthew J.B. Robshaw and Scarlet Schwiderski-Grosche 5. Knowledge Technologies and the Semantic Web Kieron O’Hara and Nigel Shadbolt 6. Trust in Agent-Based Software Sarvapali D. Ramchurn and Nicholas R. Jennings PART III: EXPERIENCING CYBERSPACE 7. Confidence and Risk on the Internet William H. Dutton and Adrian Shepherd 8. Perceptions of Risk in Cyberspace Jonathan Jackson, Nick Allum and George Gaskell 9. The Future of Privacy Protection Charles D. Raab 10. Usability and Trust in Information Systems M. Angela Sasse 11. Risk Management in Cyberspace James Backhouse, with Ayse Bener, Narisa Chauvidul-Aw, Frederick Wamala and Robert Willison 12. The Economics of Cyber Trust between Cyber Partners Jonathan Cave PART IV: COMMENTARY ON ETHICAL, MARKET, LEGAL AND REGULATORY ISSUES 13. Cyberspace Markets, Social Capital and Trust W. Edward Steinmueller 14. The Ethics of Cyber Trust Kieron O’Hara 15. Cyber Trust and Crime Prevention: Towards Generally Accepted Digital Principles John Edwards Index

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Book SynopsisDas Empfehlungsmarketing durch Bekannte erfährt in der Wissenschaft wie in der Praxis seit Jahren große Aufmerksamkeit. Ein relativ junger Forschungsbereich stellt in diesem Zusammenhang das Electronic Word-of-Mouth (EWOM) dar, wie sich die elektronische Form des Word-of-Mouth benennen lässt. Vergangene Studien konnten zeigen, dass die Glaubwürdigkeit bei der Adaption von EWOM einen gewichtigen Faktor darstellt. Bei Informationen im Web ist dieser Filter auch deshalb von Bedeutung, weil i.d.R. unklar ist, wer der Urheber der jeweiligen Information ist. Zwar wird Konsumenten eher Glauben geschenkt als Unternehmen, dennoch sind dort gegebene Informationen i.d.R. nicht verifizierbar. Die vorliegende Studie setzt an diesem Punkt an und gibt einen Überblick über Faktoren, die bei der rezipientenseitigen Beurteilung der Glaubwürdigkeit von EWOM-Botschaften herangezogen werden bzw. diesen Prozess beeinflussen können. Ausschlaggebende Determinanten sollen dabei durch eine Analyse bestehender Literatur identifiziert werden.​Table of ContentsEinleitung.- Die klassiche Mundpropaganda (Word-of-Mouth).- Die digitale Mundpropaganda (Electronic Word-of-Mouth).- Glaubwürdigkeit.- Kommunikator.- Botschaft.- Normative soziale Einflüsse.- Fazit.​

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Book SynopsisDieses Buch beschreibt zum ersten Mal in deutscher Sprache umfassend die verschiedenen digitalen Währungen, das faszinierende Potenzial elektronischen Geldes sowie einer möglichen neuen Wirtschaftsordnung: Geld ist im Bitcoin-System ein programmierbarer Wert, geschützt durch Kryptotechnologien. Experten aus der Finanzbranche arbeiten heute gemeinsam mit Juristen, Wirtschaftsfachleuten und Softwareentwicklern intensiv an neuen kryptographischen Finanzprodukten. Die Erwartungen sind groß: es geht um die Hoffnung auf signifikante Effizienzgewinne und Anwendungsszenarien auf volkswirtschaftlicher und betriebswirtschaftlicher Ebene. Mit den neuen Finanzprodukten und -Dienstleistungen sollen Einzelpersonen, Organisationen und sogar Maschinen Transaktionen flexibler, effizienter und produktiver ausführen. Die Autorin gibt dem Leser einen umfassenden Wegweiser in die komplexe Gegenwart und mögliche Zukunft des Cybergeldes mit seinen Vor- und Nachteilen, Informationen über die praktischen Nutzungsmöglichkeiten, die rechtlichen Implikationen und den Schutz vor seinen Gefahren.Trade Review“… Das Buch ist einfach zu lesen. ... die Autorin kombiniert fachliche Expertise mit einer doch gut verständlichen Ausdrucksweise. ... Für alle Leser, die sich für VWL interessieren oder Kryptowährungen in den weltwirtschaftlichen Kontext einordnen möchten, ist es ein absolut tolles Buch.” (blockchain-infos.de, Juni 2018)“… Die knapp 200 Seiten beinhalten nämlich alles, was sich zu dem Thema derzeit sinnvoll in Buchform zusammentragen lässt. … Gut geeignet sowohl für Einsteiger als auch für Fortgeschrittene ...” (Friedemann Brenneis, in: The Coinspondent, coinspondent.de, 13. Mai 2017)Table of ContentsKryptoökonomie.- Was sind Kryptotransaktionssysteme?.- Aktuelle Daten zur Bitcoinökosphäre.- Funktionsweise des Bitcoin-Netzwerks.- Bedeutung als elektronisches Zahlungssystem.- Vergleich zum herkömmlichen Finanzsystem.- Innovationsbedarf der Finanzsysteme.- Bitcoin als Zahlungsmittel.- Limitationen des Bitcoin-Systems.- Lösungsansätze für die Limitationen des Bitcoin-Systems.- Rechtliche Einordnung.- Die Gratis-Bitcoin-Ökosphäre.- Monetarismus, Geldmenge und Politik.- Bitcoin 2.0.- Bitcoin und die Finanzindustrie.- Sonstige mögliche Anwendungsbereiche für Blockchains.- Ethereum.- Ausblick.

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Book SynopsisCrowdsourcing steht für das Mitmachphänomen im Web 2.0. Die sogenannte Schwarmökonomie bildet sich immer dominanter in der digitalen Gesellschaft heraus. Dabei verschwindet die Grenze zwischen Produzent und Konsument – der User wird zum „Prosumenten“. Parallel entwickelt sich das Crowdfunding: viele kleine Beträge summieren sich dank webbasierter Zahlungssysteme für die Realisierung von Projekten. Als Sammelstellen agieren Online-Finanzierungsplattformen. Damit wird die Idee der sozialen Netzwerke um die ökonomische Dimension erweitert. Die Auswirkungen auf bestehende Rechts-, Steuer- und Sozialsysteme wurden jedoch bisher in der Euphorie über die neuen Möglichkeiten wenig bis gar nicht berücksichtigt. Das betrifft auch Dienstleister wie beispielsweise Paypal und Bitcoins. Das Buch informiert über die Chancen und Entwicklungen dieser neuen Finanzierungssysteme und beschäftigt sich kritisch mit ihrer Einbettung in die aktuellen realwirtschaftlichen Rahmenbedingungen.Table of ContentsDer Wandel zur Mitmachgesellschaft.- Nutzung der Schwarmintelligenz.- Spezifika neuer Geschäftsmodelle im Web 2.0.- Arten des Crowdfunding und hybride Modelle.- Rechtliche Lage der Crowdfunding-Plattformen.- Crowdfunding und Steuern.- Schwachstellen des Crowdfundings.- Crowdfunding in der EU und den USA.- Ausblick.

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Book SynopsisDie europäische Telematikgesellschaft TelematicsPRO e.V. hat mit dem Wettbewerb "Best-Practice-Telematik in Kommunen" einen Leuchtturm gesetzt für herausragende kommunale Innovationen. Erstmals wurde der Preis im Jahr 2013 an die Preisträger der Stadt Friedrichshafen, dem Landkreis Schwäbisch Hall, der Stadt Düsseldorf und der Stadt Böblingen vergeben. TelematicsPRO hat zwei der Preisträger aufgefordert, ihre Wettbewerbsbeiträge für das vorliegende Buch zu präsentieren. Zwei weitere Beiträge entstammen dem Wettbewerbsumfeld – es handelt sich um Leistungsinhalte von zwei Softwareunternehmen: highQ Computerlösungen (Freiburg) und PRISMA solutions (Mödling). Beschrieben werden die elektronischen Bezahlprozesse bei Mobilitätsketten, der Einsatz von Softwaremodulen für kommunale Lösungen. Eine zusätzliche Beschreibung eines mobilitätsgerichteten Overlaysystems ergänzt diese Abhandlung.Trade Review“... Das Buch beinhaltet zwei Wettbewerbsbeiträge, wie Telematik in Kommunen angewendet wird. Das Buch richtet sich an Entscheider und Telematik-Fachleute in 'Kommunen, Verkehrsbetrieben und bei Dienstleistern.” (in: Der bauhofLeiter, Jg. 6, 2016)Table of ContentsEinleitung.- Die Integrierte Verkehrsleitzentrale Stuttgart.- Verkehrszentralen in Berlin.- Integrierte Gesamtverkehrsleitzentrale Frankfurt am Main.- Verkehrsmanagement aus Sicht der privaten Dienstleister.- Das Dresdner Verkehrsmanagementsystem VAMOS

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Book SynopsisVolkmar Brückner gibt einen Überblick über die Datenübertragung im Festnetz, durch Mobilfunk oder Satelliten sowie über globale mobile und optische Netze. Grenzen und Fehlerquellen für das Festnetz und die Übertragung bei der mobilen Kommunikation sowie Problemfelder in Technik und Ökologie werden angesprochen.Table of ContentsKommunikation heute.- Die digitale Welt.- Das Bit und sein Weg durchs Netz.- Globale Netze.- Glasfasern und Halbleiterlaser als Basiselemente optischer Netze.- Mobile Kommunikation.- Gesundheit und ökologischer Rucksack beim Mobilfunk.

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Book SynopsisPraxisnah und mit vielen Beispielen stellt das Buch einen Methodenkoffer für jeden Projektleiter dar: vom Umgang mit erodierenden Zielen bis hin zum HALO Effekt. Der Ablauf von Projekten gestaltet sich zunehmend komplexer und neue Schwerpunkte im Umgang mit Projekten werden gesetzt, sodass ein vielfältiges Methodenspektrum notwendig ist. Wie können Kosten, Reputationsschaden und Imageverlust vermieden werden? Dieses Buch diskutiert, wie sich Komplexität im Projektalltag widerspiegelt und welche Möglichkeiten es gibt, dieser gezielt zu begegnen. Neben theoretischen Bausteinen werden Beispiele aus IT und Energieversorgung gezeigt, anhand derer Aspekte wie Prozesse, Stakeholder und Fallstricke erläutert werden.Table of ContentsKomplexität, was ist das? - Standortbestimmung in Projekten - Sieben Projekt-Dimensionen unter die Lupe genommen - Merkmale von komplexen Projekten und der Umgang damit - Zusammenfassung und Fazit

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Book SynopsisBei der Entscheidung eines Kunden für den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend für Kaufentscheidung ist letztlich jedoch ein Gefühl des Vertrauens, das der Kunde entwickelt hat. Dieser "Reason to believe“ ist der entscheidende Faktor, warum Produkte gekauft, weshalb Dienstleistungen in Anspruch genommen und wieso Kunden zu loyalen Stammkunden werden. Dieses Buch zeigt Ihnen von den psychologischen Grundlagen der Informationsvermittlung bis hin zu methodischen Anwendungen, wie Sie den „Reason to Believe“ Ihrer Produkte und Dienstleitungen strukturiert erarbeiten, kommunizieren und in den Vordergrund stellen können.Table of ContentsThe Reason to Believe.- Der Weg zur Einfachheit.- Der Weg zur Emotion und zum Erlebnis.- Überzeugungstaktiken: Überzeugen mit System

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Book SynopsisTimothy Kaufmann beschreibt verschiedene Geschäftsmodelle, Kundenbeispiele und geeignete Werkzeuge für die Umsetzung von Industrie 4.0 und dem Internet der Dinge, die schon heute große Chancen für neue Geschäftsmodelle und die Optimierung von bestehenden bieten. Das vorliegende Essential soll Sie ermutigen, sich jetzt auf den Weg zu begeben!Table of ContentsEinleitung.- Industrie 4.0 – ein Überblick.- Datenzentrierte Geschäftsmodelle.- Umsetzung und Transformation.- Zusammenfassung und Ausblick.

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Book SynopsisUwe K. Schneider untersucht den rechtlichen Rahmen einrichtungsübergreifender elektronischer Patientenakten, über die alle bereits erhobenen Gesundheitsdaten jederzeit am Ort der Behandlung verfügbar gemacht werden können. Er veranschaulicht diese Rahmenbedingungen anhand von Regelungsinstrumenten wie der Gewährung finanzieller Anreize für die Nutzung solcher Akten oder gar der Verpflichtung hierzu. Dabei bewegt der Autor sich im Spannungsfeld von Daten- und Gesundheitsschutz. Denn diese Akten bieten einerseits die Chance, Qualität und Wirtschaftlichkeit der Versorgung zu verbessern. Auf der anderen Seite existieren Risiken, wenn hierfür Patientendaten auf externen Servern vorgehalten und über elektronische Netze ausgetauscht werden. Es droht eine Verflüchtigung von Daten, Verantwortung und Vertrauen im Netz.Table of ContentsMedizinische, technische und wirtschaftliche Grundlagen.- Verfassungsrechtliche Rahmenbedingungen.- Europarechtliche Rahmenbedingungen.

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Book SynopsisDas Buch vermittelt umfassende Kenntnisse über den Einsatz von mobilen Anwendungen in Unternehmen. Die Autoren stellen sowohl Grundlagen als auch Konzepte dar, um betriebliche Einsatzszenarien zu entwickeln, zu nutzen und zu bewerten. Schwerpunkte sind Software Engineering mobiler Anwendungen, ihre Sicherheit und der Einsatz in Form von konkreten Anwendungsbeispielen. Dieser Herausgeberband basiert auf Fragestellungen aus der unternehmerischen Praxis. Er wendet sich sowohl an Berater und Projektverantwortliche als auch an Studierende und Lehrende.Table of ContentsTerminologie und Technologie - Betriebswirtschaftlicher Nutzen und mobiles Ecosystem - Software Engineering mobiler Anwendungen - Sicherheit mobiler Anwendungen - Anwendungsszenarien mobiler Apps

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Book SynopsisDas Herausgeberwerk betrachtet das Thema Business-IT-Alignment aus verschiedenen Blickwinkeln. Ziel des Business-IT-Alignment ist eine im Sinne des Unternehmens optimierte Abstimmung zwischen den fachlichen Anforderungen und der technischen Implementierung von Lösungen. Dieses Spannungsfeld wird für den Leser aus strategischer, methodischer und operativer Sicht beleuchtet. Damit richtet sich der Sammelband der Edition HMD an Praktiker mit strategischer Verantwortung im Management, aber auch an Lehrende und Studierende der Informatik und Wirtschaftsinformatik.Trade Review“… Wer sich seit längerer Zeit professionell mit Business-IT-Alignment beschäftigt, findet in den vorliegenden Beiträgen mit Sicherheit das eine oder andere interessante Thema. Als eine Einführung in die Thematik als Ganzes taugt das Buch prinzipbedingt …” (Tam Hanna, in: OBJEKTspektrum, Heft 3, 1. April 2017)Table of ContentsGrundlagen und empirische Ergebnisse - Gemeinsame Sprachplattformen für Business und IT - Prozesse zur Integration von Business und IT - Anforderungen an Führungskräfte - Herausforderungen für Governance und Compliance - Branchenspezifische Anforderungen an das Alignment - Bewertungen und Business Impact Analysen

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Book SynopsisMit diesem kompakten Fachbuch geben die Autoren einen prägnanten Einblick in die zeitgemäße Bereitstellung und den agilen, aber dennoch sicheren Betrieb von IT-Services. Andreas Kohne und Kollegen beschreiben wie moderne IT-Leiter und Betreiber von Rechenzentren sich mit Hilfe von Standardisierung und Automatisierung an die sich schnell verändernden Marktgegebenheiten und Kundenwünsche anpassen können. Das Autorenteam nutzt dafür das Bild einer vollautomatisierten Fabrik. Für alle, die sich als moderne IT-Betreiber flexibel und agil aufstellen wollen und vertiefend mit dem Thema beschäftigen möchten, beinhaltet das Buch Checklisten und weiterführende Literaturhinweise. Trade Review“... Erfreulicherweise wird dabei ein Fokus auf die zentralen Elemente gelegt und nicht wiederum ein umfassendes Framework entwickelt und in großer Detaillierung beschrieben. Davon gibt es genügend, deshalb sind Bücher wie das vorliegende ausgesprochen wertvoll: Sie legen den Fokus auf das wirklich Wichtige!” (Susanne Strahringer, in: HMD Praxis der Wirtschaftsinfomatik, Jg. 54, 2017)Table of ContentsAnforderungsorientierte IT - Service-Katalog und IT Building Blocks - Portal und Multi-Provider-Management - Betrieb und Configuration Management Database - Shift left - IT-Sicherheit

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