Internet: general works Books

Book SynopsisPrint designers make the transition to multimedia by mastering the interactive capabilities of InDesign with this tutorial-based guide to the new CS5 toolset that integrates with the Adobe Flash platform.Trade ReviewWritten in a simple, concise style, this book is for any InDesign user who wants to push the envelope on delivery without having to learn new applications. -Katherine Houghton, Adobe Certified Instructor, Amediamark Prior to reading this book generating visually rich interactive documents was a painful and multi-application process, now with CS5 and this excellent primer, creating these documents is as easy as opening up InDesign. -Saul Rosenbaum, Visual Chutzpah . enabled me to break through into web design more easily than imagined....provided career-transforming training and techniques by allowing a greater understanding and ability to create and implement effective web-based designs.-Lisa Adamaitis, president, Vaal DesignWritten in a simple, concise style, this book is for any InDesign user who wants to push the envelope on delivery without having to learn new applications.-Katherine Houghton, Adobe Certified Instructor, Amediamark Prior to reading this book generating visually rich interactive documents was a painful and multi-application process, now with CS5 and this excellent primer, creating these documents is as easy as opening up InDesign. -Saul Rosenbaum, Visual Chutzpah . enabled me to break through into web design more easily than imagined....provided career-transforming training and techniques by allowing a greater understanding and ability to create and implement effective web-based designs.-Lisa Adamaitis, president, Vaal DesignTable of ContentsIntroduction Part One: Interactive InDesign! Chapter 1: Showcase Chapter 2: Designing for Interactivity Chapter 3: The Interactive Interface Part Two: Buttons Chapter 4: About Buttons Chapter 5: Simple Image-based Buttons Chapter 6: Multi-object Buttons Chapter 7: Button Variations Part Three: Animation Chapter 8: Introducing: Animation in InDesign! Chapter 9: Getting Fancy with Animation Chapter 10: Multi-state Objects Chapter 11: Banner Ads Chapter 12: Page Transitions Part Four: Working with Media In Indesign Chapter 13: Abode Media Encoder Chapter 14: Adding Media in InDesign Part Five: Bookmarks, Hyperlinks, and Cross-references Chapter 15: Bookmarks Chapter 16: Hyperlinks and Cross-references Part Six: Layout Chapter 17: Working with Text Chapter 18: Multi-page Document Layout Chapter 19: Shapes and Color Part Seven: Output: Processes, Pitfalls, and Performance Chapter 20: Output Chapter 21: Preparing for Output

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Book SynopsisWith a growing focus on digital destinations, the publishing landscape is evolving at a dizzying speed and InDesign CC is at the forefront of the digital frontier. Known as the premiere layout application for magazine and print collateral, InDesign is also a powerful creation tool for both static and interactive PDF, Flash SWF, EPUB, and apps that can be published for sale in various app stores.This tutorial-based guide to InDesign CC provides you with a hands-on experience of the EPUB creation process, InDesign animation, Digital Publishing Suite app creation, creation of interactive PDFs, and a host of techniques that serve equally well in both print and digital production. This extensively detailed book is filled with over 700 screenshots, explicit diagrams, and step-by-step real-world exercises to get you up and running with:*InDesign Animation*Buttons, forms, and other interactive elements*Interactive PDFs*EPUB*App building with Table of ContentsAcknowledgements, Introduction, Part 1: Interactive InDesign, Chapter 1: The Lay of the Land, Chapter 2: Designing for Interactivity, Chapter 3: The Interactive Interface, Part 2: Document Layout & Navigation, Chapter 4: Working with Text, Chapter 5: Multi-page Document Layout, Chapter 6: Hyperlinks and Cross - references, Chapter 7: Footnotes, Chapter 8: Creating a TOC, Chapter 9: Shapes and Color, Part 3: Buttons, Chapter 10: About Buttons, Chapter 11: Simple Image - based Buttons, Chapter 12: Multi-object Buttons, Part 4: Flash Animation and Output to SWF, Chapter 13: Introducing: Animation in InDesign!, Chapter 14: Getting Fancy with Animation, Chapter 15: Banner Ads, Chapter 16: SWF Output, Part 5: Interactive PDF, Chapter 17: Bookmarks, Chapter 18: Interactive PDF Forms, Chapter 19: Page Transitions, Chapter 20: Preparing for PDF Export, Part 6: EPUB, Chapter 21: EPUB Anatomy, Chapter 22: Images, Objects & The Flow, Chapter 23: Creating an InDesign Book, Chapter 24: HTML And CSS Fundamentals, Chapter 25: GREP, Chapter 26: EPUB Export & Publishing, Chapter 27: EPUB Resources, Part 7: Digital Publishing Suite, Chapter 28: Intro to DPS, Chapter 29: Designing for DPS, Chapter 30: Scrollable Frame Overlays, Chapter 31: Audio & Video Overlays, Chapter 32: Panoramas and Pan & Zoom, Chapter 33: Web Content Overlays & Hyperlinks, Chapter 34: Slideshow Overlays, Chapter 35: Publishing to DPS, Extras, Index

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Book SynopsisThe struggle with balancing creative products that are innovative, technically feasible, and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. Brian Sullivanâs The Design Studio Method gives answers that you have been looking for, showing you how to be innovative and efficient without sacrificing quality and collaboration. This book simplifies the complicated method, explaining each step, each participantâs involvement, and how to adapt the method to your needs. The Design Studio Method provides step-by-step procedures to ensure your success. From illumination, to generation, to presentation, all the way to iteration, this book provides the road map youâll need to start generating innovate products. Shows you how to involve all members of the creativeTrade Review"This book has a strong how-to-do-it perspective; software application and Web designers can follow this page-by-page and be successful. The best part is the liberal illustrations with exactly the kind of sketches the book promotes." Rex Hartson, Professor Emeritus, Computer Science, Virginia Tech Table of ContentsChapter 1: All about Design Studios What is a Design Studio? When Do You Do a Design Studio? A Word of Caution Other UX Sketching Methods Sketchboarding 6-UP RIPS Summary and Tips Chapter 2: Generating and Evaluating Ideas Use Whole-Brain Thinking Generate Ideas with Left-Brain Evaluate Ideas with Right-Brain Four Rules for Generating Ideas Strive for Quantity Defer Judgment (Positive and Negative) Seek New Combinations Use Your Imagination Four Rules for Evaluating Ideas Use Positive Judgment First Consider Novelty Stay Focused Redirect, If Needed Summary Chapter 3: Steps in a Design Studio Is a Design Studio Needed for Your Project? Choose Participants Assign Roles Facilitator Sketcher Scribe Determine What to Sketch Sketch Initial Concepts Evaluate Sketches Vote on Best Sketches Re-sketch or Mash-up Debrief Meeting Summary Chapter 4: Making Sketches Presentable Draw One Concept Per Page Do Not Use a Computer Use Markers and Paper Do Not Color Your Sketches Do Not Provide Too Much Detail Use Annotations and Arrows Provide a Brief Description Summary and Tips Chapter 5: Controlling the Conversation Using Edward DeBono’s Thinking Hats White Hat for Fact Finding Blue Hat for Organizing Green Hat for Generating Ideas Yellow Hat for Positive Evaluations Black Hat for Critical Inspections Red Hat for Voting Summary and Tips Chapter 6: Storing Your Work Keeping a Digital Record Access for Others to Review (Confidential or Open) Sharing with the Rest of the Team Serves as Vision Board for Future Projects Summary and Tips Chapter 7: Sharing Your Results Build a Wireframe after the Design Studio Sharing with the Other Sketchers To gain consensus To get alignment Sharing with the Project Team To show off your project vision To get alignment Sharing with Executives To get executive buy-in To obtain funding and resources Summary and Tips Chapter 8: Working with Remote People Keeping a Digital Record Access for Others to Review (Confidential or Open) Sharing with the Rest of the Team Serves as Vision Board for Future Projects Summary and Tips Chapter 9: Next Steps Immediate Things to Do Sharing Your Final Sketches Preparing Your Wireframes Testing Your Results Low-Fidelity Testing RITE Testing Prototype Testing Summary and Tips

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Book SynopsisResponsive Web Design Toolkit: Hammering Websites into Shape focuses on the nuts and bolts of responsive web design, showing you how to better build and how to debug websites that use the responsive technique. This book guides you through the technology that programmers use to build, test, and debug responsive websites. Covering what engineers do, how localhost can help, and DIY-testing, this book shows technically-minded designers how to create digital objects that lead to shorter development times, quicker testing cycles, and more insight into users and their mobile devices, ultimately leading to better products.Table of ContentsChapter 1: Responsive Web Design Chapter 2: Introducing the Engineering Process Chapter 3: Localhost, the Best Host Chapter 4: Apache Web Server Chapter 5: Connecting Devices to Your Computer Chapter 6: Virtual Hosts: Making Many Out of One Chapter 7: Get Together on GitHub Chapter 8: Google Chrome: Browsing a Page and Reading Its Code Chapter 9: Surviving CSS by Thriving with Sass Chapter 10: Google Analytics: Measuring Your UX with Analytics Chapter 11: Responsive Screen-Capture Project Chapter 12: Looking Around the Toolbox

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Book SynopsisKatie Warfield is a lecturer in the Department of Journalism and Communication at Kwantlen Polytechnic University, Canada, and Director of the Visual Media Workshop. Her recent writings have appeared in Social Media + Society, Feminist Media Studies, Language and Literacy, and Feminist Issues, 6th ed. Crystal Abidin is Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, Sweden, Researcher with Handelsrådet (Swedish Retail and Wholesale Development Council), and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University, Australia. Carolina Cambre is Assistant Professor of Education at Concordia University, Canada. Her interests include the politics of communication, the issue of representation, critical policy analysis & critical visual sociology and anthropology, all with an eye to social justice issues as well as community and identity broadly speaking.Trade ReviewThis book brings together powerful essays by both established and emerging researchers of digital media, corporeality and embodiment. International and interdisciplinary in scope, Mediated Interfaces works through the political, cultural and social ways we can begin to understand how bodies are represented online, how our sense of embodiment is now shaped in conjunction with our digital experiences and how digital media intersects with the politicisation of gendered, raced, sexualised and aged bodies. From naked bodies online to the body of the child as a gaming influencer, this collection covers the broadest range of approaches to thinking through our new digital corporealities. Warfield, Cambre and Abidin have provided us with a thoughtful arrangement of original work that will help us navigate the growing scholarship on bodies and social media. For scholars, students and the public who wish to make sense of new ways in which we can think about bodies and media in the 2020s, this should be the first stop and will provide the best possible roadmap for an increasingly complex scholarly terrain. * Rob Cover, Professor of Digital Communication, RMIT University, Australia *Mediated Interfaces presents key concepts from some of the most innovative social media researchers working today. With its truly international, interdisciplinary, and multi-platform scope, this curated collection reaffirms the importance of the body as a site of analysis for understanding digital practices. In clear and accessible prose, this volume’s contributors recognize the complexities of embodied technological performances on sites that run the gamut from BaiduBBS to YouTube. As they curate a wide variety of scholarly voices, the editors have created a rich interpretive apparatus with which to question naïve assumptions about how bodies are constituted as essential entities, metaphysical beings, tool users, or media interfaces. Anyone interested in the politics, material conditions, or affective investments of social media should consider this book required reading. * Elizabeth Losh, Gale and Steve Kohlhagen Distinguished Professor of English and American Studies, College of William & Mary, USA *This edited collection presents a wealth of insights into diverse social histories and digitally-mediated practices. The chapters draw a bow of emerging social practices across different ways of reading the body becoming in social media. The book is at times feisty, conceptual and diverse, offering crunchy nuggets for the contemplative reader. You will not be left empty handed. * Alexia Maddox, Lecturer in Communications, Deakin University, Australia *Combining the theoretical with the ethnographic, the serious and the playful, the multi-disciplinary and the multi-sited, Mediated Interfaces takes us on an exciting journey into digital lives and affective relations with social media technologies, which are as embodied as they are political. * Adi Kuntsman, Lecturer in Digital Media, Manchester Metropolitan University, UK *Accessibly written with a playful yet serious tone that allows the thinking through of the multiple kinds of “inter”faces that we encounter in contemporary daily life. The socio-political implications are engaged effectively in this quick overview of how mediated interfaces are “smart objects” are “automated connections between everyday physical objects to the Internet.” This book is a must for anyone researching online social media or contemporary youth and media or most anything to do with media. Kudos to the authors! * Radhika Gajjala, Professor of American Culture Studies, Bowling Green State University, USA *Table of ContentsIntroduction Part One: The Body Mediated 1. ‘Find love in Canada’: Distributed selves, abstraction, and the problem of privacy and autonomy Vincent Miller, University of Kent, UK 2. Embodied Verification: Linking Identities and Bodies on NSFW Reddit Emily van der Nagel, Monash University, Australia 3. #ILYSM*: Instagram as Fan Practice, Hattie Liew, National University of Singapore, Singapore 4. Ethan’s Golden YouTube Play Button: The evolution of a child influencer Carolina Cambre and Maha Abdul Ghani, Concordia University, Canada Part Two: The Body Politicized 5. Performing Visibility: Representing the Palestinian Freedom Riders through Non-Violent Protest and Visual Activism Gary Bratchford, University of Central Lancashire, UK 6. #WhoNeedsFeminism? Mapping Leaky, Networked Affective Feminist Resistance Jessica Ringrose, UCL London, UK and Kaity Mendes, University of Leicester, UK 7. ‘Smart is the Nü (boshi) Sexy’: How China’s PhD women are fighting stereotypes using social media Jing Zeng, IKMZ Zurich, Switzerland 8. Online Ajumma: Self-presentations of contemporary elderly women via digital media in Korea Jung Moon, Seoul Women's University, South Korea and Crystal Abidin, Curtin University, Australia Part Three: The Body Felt 9. Naked and Unafraid: Nudity in Reclaiming Witchcraft Rituals Emma Quilty, University of Newcastle, Australia 10. “It’s like a rush of ‘man’ feeling”: Analyzing sexuality and felt-sense in men’s digital media communications Kaye Hare, University of British Columbia, Canada 11. Agential hysterias: a practice approach to embodiment on social media Katrin Tiidenberg, Lea Muldtofte, and Ane Katherine Gammelby, Talinn University, Estonia 12. Picture Me Naked. Embodying Images On Screen and Off Tobias Bol, Johannes Gutenberg University, Germany Work Cited List of Contributors Index

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Book SynopsisFor many children and teens daily Internet use is the norm - but where should we draw the line when it comes to digital media usage? This handy book lays out the essential information needed to understand and prevent excessive Internet use that negatively impacts behaviour, education, family life, and even physical health.Martin L. Kutscher, MD analyses neurological, psychological and educational research and draws on his own experience to show when Internet use stops being a good thing and starts to become excessive. He shows how to spot digital addictions, and offers whole family approaches for limiting the harmful effects of too much screen time, such as helping kids to learn to control their own Internet use. He tackles diverse questions ranging from the effects of laptops in the classroom and reading on a digital screen, to whether violent videogames lead to aggression. The author also explains how ADHD and Autism Spectrum Disorder (ASD) can make you more susceptible to Internet addiction, suggesting practical strategies to suit these specific needs. Discussing both the good and bad aspects of the internet, this book tells you everything you need to know to help children and young people use the internet in a healthy, balanced way.Trade ReviewImagine you're at an Ivy League school with one of their best professors. The lecturer is crisp, to the point and complete. This is what Dr Martin Kutscher has done with Digital Kids. In a crisp, easy way he teaches us the ins and outs of cyberspace, but more importantly, we learn how to raise well-adjusted kids in the Digital Age. Digital Kids is a true contribution and a must for both professionals and parents. -- Mark Banschick, MD, psychiatrist, child advocate, author and contributor at Psychology TodayBy emphasizing social transactions and the social rules of digital society, as well as the safe use of digital media, this book will help to create boundaries and strengthen understanding of the digital world, without frightening the reader about the use and culture of social media and the internet in general. I strongly recommend this book for parents to encourage them to get involved with what their 'digital kids' are doing online. -- Ioannis Voskopoulos, PsychologistToday's children quickly gravitate to - and master - electronic devices. This leaves their parents both proud and fearful. What is the impact on social skills and brain development? The antidote to fear is knowledge, explains veteran pediatric neurologist Martin Kutscher. In this engagingly written book, he gently walks you through the issues and the ways you can create healthy balance in your child's life. -- Gina Pera, Adult ADHD expert, author of Is It You, Me, or Adult A.D.D.?Eye-opening research that validates parents' concerns regarding the relationship their kids have with digital technology can be found in Digital Kids. Dr Kutscher's easy to understand explanations of many topics such as multi-tasking vs multi-switching, the effects of technology on reading comprehension, and the difficulty of switching from playing video games to starting homework, makes Digital Kids a great resource for parents and educators! -- Marcella Moran, MA, LMHC, The Kid Organizer, thekidorganizer.comA comprehensive, scientifically backed, yet down to earth guide for parents trying to understand this confusing digital world and how it impacts their children, especially the more vulnerable. The honest straightforward talk on parents' responsibilities for their child's internet use and how to meet them is invaluable. -- Heidi Bernhardt, President and Executive Director, Centre for ADHD Awareness, CanadaTable of Contents1. Introduction. Part One: Problems with the Use of Digital Technology. 2. Psychological/learning effects of Internet use. 3. How does our attention system work? 4. "But mom, I can pay attention to more than one thing at a time!" The myth of "multi-tasking". 5. Screens interfere with developing voluntary attention. 6. Areas where digital learning does excel. 7. Summary of digital vs. print effects on learning. 8. Other psychological effects of the Internet. 9. Neurological effects of Internet abuse. 10. Physical effects of digital media use. Part Two: Problems with the Content of the Digital Technology. 11. Social Media. 12. Does pornography and other media exposure affect sexuality. 13. Does media exposure increase the risk of violent behavior? 14. Do violent videogames lead to violent behavior? 15. Does media effect substance use? 16. Resultant AAP (2013) recommendations regarding digital media. Part Three: Problems Regarding Specific Populations. 17. Very young children and screen time. 18. Children with ADHD and screen time. 19. Children with Autism Spectrum Disorder (ASD) and screen time. Part Four: The Parental Role. 20. What kind of role model am I for my child? 21. How do I set limits for my child? Part Five: Setting Up the Rules: The Family Meeting and Agreement. 22. The family meeting. 23. The agreement. Part Six: Internet Addiction: The Far End of Internet Problems. 24. Internet problems cover a whole range of severity. 25. What is an addiction? 26. How does someone get addicted? 27. How common is Internet addiction? 28. Why is digital media so addicting? 29. What are particularly addicting Internet activities? 30. What personal traits are associated with Internet addiction? 31. How do we treat Internet addiction? Part Seven: Summary. 32. The recent explosion of digital technology and services. 33. The extent of screen time usage. 34. The parents' dilemma and role in setting limits. 35. Problems with the use of the Internet. 36. Problems with the content of the Internet. 37. Problems regarding specific populations. 38. The parental role. 39. Setting up the rules: the family meeting and agreement. 40. Internet addiction: The far end of Internet problems. References. Resources. About the authors.

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Book SynopsisThe Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has enhanced a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter, Google) is now just as valid as learning new things. This is the "implosion" that this book examines and the great impact it will have on society and business. The creation of the Internet, the most significant for many generations, is driving culture inwards instead of outwards (like many of history's other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously. And it will change forever the way society and business communicates. This book offers a controversial insight into where we are heading in the age of the Web.Table of Contents1.What Happened? 2.First Let's Eat 3.Now It's Time For Coffee 4.The Medium is the Mess 5.Streaming Screenagers 6.Socialism, Socialising and Being Social 7.Being Present 8.New Order

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Book SynopsisThe realm of the "personal" is now increasingly touched by technology - especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings - these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing. This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of "Business-to-Consumer" communication, and begin to adopt the rules of "Business-to-Business" when talking to consumers. Such change of our lives is an explosion of the new - new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.

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Book SynopsisWhy has the digital revolution been damaging for so many women? And what can be done about it? The Threat explores today's digital capitalism through the prism of the women who are harmed by it globally. Some of them are victimised through digital devices. Others are exploited while producing them. And some don't even have access to the Internet, but are brutally raped in wars funded by the minerals that make our tablets work. With the help of individuals' stories and interviews, activist and academic Dr Lilia Giugni explores how millions of women across the world are violated, exploited and marginalised due to processes of technological change. She unpacks the tight intersections between technology, patriarchy and capitalism - exposing the profit-driven market in which our digital devices are designed and built, and the patriarchal society that shapes who gets to use them and how. Above all, Lilia Giugni gives us very practical ideas to help us take back the tech: turning technology into a truly emancipatory force and a leverage to create a better and more just future for women and for all. 'A brilliant and engaging expose of how the forces of capitalism and patriarchy penetrate our digital world - and what women can do to fight back.' Hannah Jewell, author of 100 Nasty Women of History

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Book SynopsisRanging from the self-consciously avant-garde to the pornographic, web-based writing has introduced innovative forms, themes, and practices into Chinese literature and its aesthetic traditions.Trade ReviewAs a well-known figure in the field of modern Chinese literature, Hockx is well positioned to bridge the gap between literary studies and internet culture. His book will become a standard citation in Chinese internet studies. -- Guobin Yang, author of The Power of the Internet in China: Citizen Activism Online A pioneering effort that will set a milestone in the research of online literature and will be a reference work for students and researchers for years to come. -- Daria Berg, University of St. Gallen Internet Literature in China is one of the first books to survey the field of electronic literature in China, and Hockx's analyses show the complex interrelations between literary production, internet technologies, and social contexts in postsocialist China. His conclusions challenge and extend received wisdom about how digital technologies affect literary productions in Western contexts. For example, he argues that innovative effects do not require and are not limited to nonlinearity in literary texts. This excellent book should be read by every serious scholar of digital literature, especially those who have based their ideas solely on Western contexts. -- N. Katherine Hayles, author of How We Think: Digital Media and Contemporary Technogenesis Michel Hockx provides a rare look at the processes of social transformation that have touched the intimate lives of people and communities through web portals, apps, microblogs and other online media. His refreshing ethnography captures a precarious moment of postsocialist literary innovation, transgression, and aberrations in its full complexity. This book is the best introduction available in English to the psychic landscape of contemporary Chinese netizens who know how to play with censors to articulate their personal desires, fantasies, phobias, and exhibitionism. -- Lydia H. Liu, author of The Freudian Robot: Digital Media and the Future of the Unconscious This important account of the other China is timely and incisive. It reveals a virtual People's Republic that is furtive, creative, and resilient. Hockx speaks insightfully of China's post-socialist past and guides us toward its gravid and disruptive future. -- Geremie R Barme, creator of The China Story (www.thechinastory.org) Hockx has documented a fascinating moment in time. -- Ross Perlin Times Literary Supplement [Internet Literature in China] provides engaging representative snapshots of this digital literary and subliterary universe... Essential. Choice Internet Literature in China is a fantastic and novel contribution to the study of literary production in the digital age, and one that is bound to appeal far beyond the field of Chinese literature. -- Casey Brienza LSE Review of Books Michel Hockx's book is the first Western study to provide a global introduction to online literature in China... In sum, this is an important contribution, not only to Chinese studies but also to the study of digital literature elsewhere in the world. -- Shuang Xu China Perspectives Hockx enables readers to get a vivid and interesting glimpse into the ingenuity, fluidity, interactivity, and transgressiveness of postsocialist China's important cultural phenomenon. -- Chu Shen The China Review Michel Hockx's Internet Literature in China constitutes a path-breaking study on this huge phenomenon and makes a crucial contribution to the mapping of the country's complex and varied system of online literary communities... Essential reading not only for literary and Internet scholars within the field of Chinese studies, but also for anyone interested in contemporary Chinese culture and society... Students and non-specialist readers will equally be grateful to Michel Hockx for writing such an easily accessible, informative and engrossing book. -- Giorgio Strafella China Information Essential reading for any researcher interested in Chinese Internet literature and Internet culture. -- Elisabeth Schleep Asien: The German Journal on Contemporary Asia Hockx's meticulous documentation of China's Internet culture is an invaluable contribution for anyone interested in this largely overlooked and essential aspect of postsocialist Chinese society, and constitutes an indispensable resource to the study of globalizing Chinese media culture. Journal of Asian StudiesTable of ContentsAcknowledgments Note on Online Sources Introduction 1. Internet Literature in China: History, Technology, and Conventions 2. Linear Innovations: Chen Cun and Other Chroniclers 3. The Bottom Line: Online Fiction and Postsocialist Publishing 4. Online Poetry in and out of China, in Chinese, or with Chinese Conclusion Notes Bibliography Index

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Book SynopsisAlgorithmic Culture Before the Internet is a history of how culture and computation came to be entangled.Trade ReviewAlgorithmic Culture Before the Internet tackles a too-often neglected aspect of our computer world: the cultural dimensions of algorithmic certainty. Ted Striphas shifts our critical gaze away from the supposed historically and technologically unique features of digital mechanisms to construct a sweeping tale of terminology, logic, and instrumentality. He has written an essential study that is by equal measure surprising, convincing, and engaging. -- Charles R. Acland, author of American Blockbuster: Movies, Technology, and WonderTed Striphas writes engagingly about the history of the entanglement of the concepts of “culture” and “algorithm” by rethinking the cultural work of the humble keyword. This is the book—and the histories—we need to help us understand what is at stake in the prevailing articulation of culture, technology, and power. -- Anne Balsamo, author of Designing Culture: The Technological Imagination at WorkMasterful and fascinating. Each chapter, grappling with a keyword and uncovering its fraught construction, took me somewhere I didn’t expect to go. This is the book we need to advance the study of algorithms as part of the history of culture. -- Tarleton Gillespie, author of Custodians of the Internet: Platforms, Content Moderation and the Hidden Decisions That Shape Social MediaThis prehistory of algorithmic culture steps back from the relentless novelty of much writing about computing, helping us realize that algorithms, culture, and the relationship between them are stranger and older than we might have thought. -- Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music RecommendationThis book takes readers to unexpected places, making brilliant and original connections across vast bodies of knowledge. It is sure to enhance the historical understanding of anyone interested in computers, social media, and the culture of the late twentieth and early twenty-first centuries. -- Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines DemocracyRecommended. * Choice Reviews *This book provides much food for thought to those who study the intersection of technology and media . . . Striphas’s account is bold in its independence, finding precedents in unexpected places. * Technology and Culture *[This book] would appeal especially to those readers with an interest in intellectual history following the1960s. * H-Sci-Med-Tech, H-Net Reviews *Table of ContentsAcknowledgmentsIntroduction: Welcome to the Machine1. Key-Words2. Algorithm3. Culture4. Algorithmic CultureEpilogue: Coming to TermsNotesIndex

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Book SynopsisAlgorithmic Culture Before the Internet is a history of how culture and computation came to be entangled.Trade ReviewAlgorithmic Culture Before the Internet tackles a too-often neglected aspect of our computer world: the cultural dimensions of algorithmic certainty. Ted Striphas shifts our critical gaze away from the supposed historically and technologically unique features of digital mechanisms to construct a sweeping tale of terminology, logic, and instrumentality. He has written an essential study that is by equal measure surprising, convincing, and engaging. -- Charles R. Acland, author of American Blockbuster: Movies, Technology, and WonderTed Striphas writes engagingly about the history of the entanglement of the concepts of “culture” and “algorithm” by rethinking the cultural work of the humble keyword. This is the book—and the histories—we need to help us understand what is at stake in the prevailing articulation of culture, technology, and power. -- Anne Balsamo, author of Designing Culture: The Technological Imagination at WorkMasterful and fascinating. Each chapter, grappling with a keyword and uncovering its fraught construction, took me somewhere I didn’t expect to go. This is the book we need to advance the study of algorithms as part of the history of culture. -- Tarleton Gillespie, author of Custodians of the Internet: Platforms, Content Moderation and the Hidden Decisions That Shape Social MediaThis prehistory of algorithmic culture steps back from the relentless novelty of much writing about computing, helping us realize that algorithms, culture, and the relationship between them are stranger and older than we might have thought. -- Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music RecommendationThis book takes readers to unexpected places, making brilliant and original connections across vast bodies of knowledge. It is sure to enhance the historical understanding of anyone interested in computers, social media, and the culture of the late twentieth and early twenty-first centuries. -- Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines DemocracyRecommended. * Choice Reviews *This book provides much food for thought to those who study the intersection of technology and media . . . Striphas’s account is bold in its independence, finding precedents in unexpected places. * Technology and Culture *[This book] would appeal especially to those readers with an interest in intellectual history following the1960s. * H-Sci-Med-Tech, H-Net Reviews *Table of ContentsAcknowledgmentsIntroduction: Welcome to the Machine1. Key-Words2. Algorithm3. Culture4. Algorithmic CultureEpilogue: Coming to TermsNotesIndex

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Book SynopsisNate Anderson ventures behind the screens of landmark cybercrime cases that test the limits of law and order online.Trade Review"A thought-provoking primer on the state of cybercrime." "Anderson takes readers into the Wild West of the digital world." "As soon as the Internet turned mainstream, a new breed of criminal appeared. The police, who were trained on Agatha Christie novels, took about a decade to catch up. This entertaining and informative book tells their story." -- Bruce Schneier, author of Liars and Outliers: Enabling the Trust Society Needs to Thrive

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Book SynopsisAlgorithmic recommender systems, deployed by media companies to suggest content based on users' viewing histories, have inspired hopes for personalized, curated media but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems for choosing films and series are novel, effective, and widely used. Scrutinizing the world's most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor as alarming as their celebrants and critics maintainand neither as trusted nor as widely used.Netflix Recommendsbrings to light the constellations of sources that real viewers use to choose films and series in the digital age and argues that although some lament AI's hostile takeover of humanistic cultures, the thirst fTable of ContentsAcknowledgments Introduction 1 • Why We Need Film and Series Suggestions 2 • How Algorithmic Recommender Systems Work 3 • Developing Netflix's Recommendation Algorithms 4 • Unpacking Netflix's Myth of Big Data 5 • How Real People Choose Films and Series Afterword: Robot Critics vs. Human Experts Appendix. Designing the Empirical Audience Study Notes Selected Bibliography Index

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Book SynopsisIs the Internet democratizing American politics? Do political Web sites and blogs mobilize inactive citizens and make the public sphere more inclusive? This book reveals that, contrary to popular belief, the Internet has done little to broaden political discourse but in fact empowers a small set of elites - some new, but most familiar.Trade ReviewWinner of the 2009 Donald McGannon Award for Social and Ethical Relevance in Communications Policy Research, awarded by the Donald McGannon Communications Research Center Winner of the 2010 Goldsmith Book Prize (Academic Book) "Both utopian and dystopian interpretations have been made of the Internet's influence on many spheres of life--and democracy is no exception... Absent from much of this debate is evidence-based analysis of the effects of the Internet on the business of politics. Many theories have been built on nothing more than anecdote, inference and assertion. In The Myth of Digital Democracy, political scientist Matthew Hindman fills important gaps in the evidence base, and does so accessibly."--Richard Allan, Nature "[T]here is much in Hindman's book that is persuasive, counterintuitive, and important to understanding the moment."--Matt Bai, Democracy: A Journal "Matthew Hindman's The Myth of Internet Democracy is one of the first significant efforts to bring data to bear on the relationship between the internet and democracy. He argues against the journalists and pundits who have made sweeping claims about the internet's transformative potential for democracy, and suggests that the new online bosses are not very different from the old ones. Unlike earlier sceptics, however, he has some data to support his claims."--Times Higher Education "This is a well written short book about one aspects of online politics, namely who gets read and heard when it comes to online political debate, which I recommend to any reader interested in the relation between the internet and democratic values. The book is well organized and most of content is accessible to a general readership."--Olle Blomberg, Metapsychology Online Reviews "Hindman convincingly challenges seemingly sensible claims that online communications are expanding public voice, weakening gatekeeper power, and engaging broader swaths of the citizenry in politics... By bringing new data and methods to bear in a serious critique of what were becoming consensus views about the Internet's role in public life, Hindman offers more than just another set of volleys over the net of ongoing academic debates."--John Kelly, Perspectives on Politics "The Myth of Digital Democracy ... make[s] a significant contribution to the scholarship on e-democracy."--Wendy N. Wyatt, Journal of Mass Media Ethics "Hindman's The Myth of Digital Democracy makes it possible to visualize the whole elephant. Comprehensiveness and rich data support Hindman's central claim about inegalitarian outcomes of the interactions of Internet and politics, and provide an excellent starting point for future research."--Meelis Kitsing, Journal of PoliticsTable of ContentsList of Illustrations ix Acknowledgments xi Chapter One: The Internet and the "Democratization" of Politics 1 Democratization and Political Voice 4 A Different Critique 8 Gatekeeping, Filtering, and Infrastructure 12 The Difference between Speaking and Being Heard 16 Chapter Two: The Lessons of Howard Dean 20 The Liberal Medium? 21 "Big Mo'" Meets the Internet 26 The Internet and the Infrastructure of Politics 27 The End of the Beginning 34 Chapter Three: "Googlearchy": The Link Structure of Political Web Sites 38 What Link Structure Can Tell Political Scientists 41 The Link Structure of Online Political Communities 45 Site Visibility and the Emergence of Googlearchy 54 The Politics of Winners-Take-All 56 Chapter Four: Political Traffic and the Politics of Search 58 The Big Picture 60 Traffic Demographics 67 Search Engines and (the Lack of) User Sophistication 68 What Users Search For 70 Search Engine Agreement 78 How Wide a Gate? 80 Chapter Five: Online Concentration 82 Barriers to Entry 83 Distribution, Not Production 86 Online Concentration 90 Comparative Data, Comparative Metrics 91 A Narrower Net 99 Chapter Six: Blogs: The New Elite Media 102 Blogs Hit the Big Time 103 Bloggers and the Media 105 So You Want to Be a Blogger 113 Blogger Census 118 Bloggers and Op-Ed Columnists 125 Rhetoric and Reality 127 Chapter Seven: Elite Politics and the "Missing Middle" 129 The Limits of Online Politics 131 A Narrower Net 133 Political Organizing and the Missing Middle 139 New Technology, Old Failures 141 Appendix: On Data and Methodology 143 Support Vector Machine Classifiers 143 Surfer Behavior and Crawl Depth 150 Hitwise's Data and Methodology 151 References 155 Index 173

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Book SynopsisIn less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercializaTrade ReviewCo-Winner of the 2016 Schumpeter Prize Competition, International Joseph A. Schumpeter Society "Essential reading for anyone who wants to understand the broader context in which the explosion of Internet-related innovation occurred."--Marc Levinson, Wall Street Journal "A welcome, well-conceived contribution to the history of technology."--Kirkus "Exciting reading."--Borsen "Definitely recommended."--Tyler Cowen, Marginal Revolution "This is the best book yet about the rise of the Internet."--David Warsh, Economic Principals "[A] detailed history of the Internet."--Foreign Affairs "Immensely informative."--Philadelphia Inquirer "Greenstein is not simply telling a colorful and important story. His analysis systematically explores why innovation and commercialization of the Internet emerged and evolved as it did and why innovation from the edges thrived and was so important."--Jonathan David Aronson, Journal of CommunicationTable of ContentsINTRODUCTION 1 1 Ubiquitous Clicks and How It All Started 3 THE TRANSITION 31 2 The White House Did Not Call 33 3 Honest Policy Wonks 65 4 A Taste of Champaign 97 5 Unleashing Commercial Iconoclasts 130 THE BLOSSOMING 157 6 How Not to Start a Gold Rush 159 7 Platforms at the Core and Periphery 187 8 Overcoming Two Conundrums 215 9 Virulent Word of Mouse 243 10 Capital Deepening and Complements 272 EXPLORATION AND RENEWAL 301 11 Bill Votes with a Veto 303 12 Internet Exceptionalism Runs Rampant 335 13 The Paradox of the Prevailing View 365 14 The High Cost of a Cheap Lesson in Wireless Access 392 EPILOGUE 417 15 Enabling Innovation from the Edges 419 Acknowledgments 443 References 447 Index 465

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Book SynopsisTrade ReviewNetworks have played a powerful connective role in human societies since the dawn of agriculture. Brinton and Chiang document and analyze this phenomenon—and reinforce our appreciation of it.—Vint Cerf, Internet pioneerChristopher Brinton and Mung Chiang offer an open and accessible pathway through the complexity of network design and deployment . . . a readily understood, yet commendably deep, analysis of the technology and its operation. . . . To describe this book as a course in digital citizenship would not be to overstate its importance.—John Gilbey, Times Higher Education Christopher Brinton and Mung Chiang both have backgrounds in electrical engineering, which combined with experience of topics like big data analytics allows them to strike an authoritative but accessible tone.—Dominic Lenton, Engineering and Technology The Power of Networks is a well-written and engaging book that I think many readers will find interesting and insightful.—Jason M. Graham, MAA Reviews

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Book SynopsisThoroughly revised and updated, this new edition of Blogging provides an accessible study of a now everyday phenomenon and places it in a historical, theoretical and contemporary context. The second edition takes into account the most recent research and developments and provides current analyses of new tools for microblogging and visual blogging. Jill Walker Rettberg discusses the ways blogs are integrated into today's mainstream social media ecology, where comments and links from Twitter and Facebook may be more important than the network between blogs that was significant five years ago, and questions the shift towards increased commercialization and corporate control of blogs. The new edition also analyses how smart phones with cameras and social media have led a shift towards more visual emphasis in blogs, with photographs and graphics increasingly foregrounded. Authored by a scholar-blogger, this engaging book is packed with examples that show howTrade Review"A landmark in social cyberspace studies – and much more than that. It’s about the way today’s popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework." Howard Rheingold, author of Smart Mobs "Blogging has become an essential backbone of social media. Jill Walker Rettberg’s book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging’s history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society." danah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University "A solid, unbiased, and unfettered introduction to the social aspects of blogging. Recommended." ChoiceTable of ContentsAcknowledgements vii Introduction 1 1 What is a Blog? 5 A brief history of weblogs 6 How blogs have adapted to a social media ecosystem 14 Three blogs 17 Defining blogs 30 2 From Bards to Blogs 36 Orality and literacy 37 The introduction of print 41 Print, blogging and reading 44 Printed precedents of blogs 45 The Late Age of Print 47 A modern public sphere? 50 Hypertext and computer lib 53 Technological determinism or cultural shaping of technology? 57 3 Blogs, Communities and Networks 62 Social network theory 66 Distributed conversations 69 Technology for distributed communities 72 Facebook and Twitter as microblogs 76 Publicly articulated relationships 82 Colliding networks 83 Emerging social networks 86 4 Citizen Journalists? 90 Bloggers’ perception of themselves 93 When it matters whether a blogger is a journalist 94 Objectivity, authority and credibility 97 First-hand reports: blogging from a war zone 101 First-hand reports: chance witnesses 104 Bloggers as independent journalists and opinionists 107 Gatewatching 108 Symbiosis 112 5 Blogs as Narratives 115 Goal-oriented narratives 116 Ongoing and episodic narration 118 Blogs as self-exploration 127 Fictions or hoaxes? Kaycee Nicole and lonelygirl15 129 6 Blogging Brands 135 The human voice 136 Advertisements and sponsored posts on blogs 139 Micropatronage 145 Sponsored posts and pay-to-post 147 Exploitation and alienation? 152 Corporate blogs 155 Engaging bloggers 161 Corporate blogging gone wrong 164 7 The Future of Blogging 169 Implicit participation and the perils of personalized media 170 References 176 Blogs Mentioned 186 Index 189

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Book SynopsisWe live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it.Trade ReviewGoing Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries). "This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed."—LSE Review of Books "Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society."—Manuel Castells, University of Southern California "Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world."—Danah Boyd, Microsoft Research "From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric."—Albert-László Barabási, Northeastern UniversityTable of ContentsList of Figures List of Tables Acknowledgements Prolog Cover Art 1 Introduction: Virality of pets and presidents 2 What Virality is: I know it when I see it 3 What Makes Something Viral I: The control of networks through Gatekeeping 4 What Makes Something Viral II: What is everyone looking at? 5 What Makes Something Viral III: Caught in the Viral Net! 6 Networked changed societies 7 Afterlife Bibliography Notes

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Book SynopsisExamines the role of the Internet as a catalyst in transforming communications, politics, and economics. It explores the Internet's history and effects in four distinct and, to some, surprising societies–Iran, Estonia, South Korea, and Senegal - profiling Web pioneers in these countries and surveying the environments in which they each work.Trade Review"An essential book for thought-provoking summer reading. In The Internet of Elsewhere, technology journalist Cyrus Farivar explores the role of the internet as a social, political and economic catalyst through compelling case studies from four unexpected countries: Iran, Estonia, South Korea, and Senegal." * The Atlantic *"Cyrus Farivar's skill as a perceptive analyst and captivating storyteller let us see the future of a connected world through his seasoned eyes." -- Ethan Zuckerman * Berkman Center for Internet and Society, Harvard University *"Cyrus Farivar, a great friend of Estonia, has chronicled my country's recent and unprecedented technological history with this exceptional book. He understands not only what Estonia can teach the rest of the world but, moreover, he makes the insightful case for the necessity of modern global citizens to understand crucial Internet issues." -- The Honorable President Toomas Hendrik Ilves * Estonia *"The Internet of Elsewhere presents four stories of the Internet that diverge from the stories people are used to reading. Rather than looking at the development of the Internet in the wealthier Western countries, Farivar looks at four countries that do not immediately spring to mind when one thinks about the Internet: South Korea, Senegal, Estonia, and Iran. An interesting work that breaks the history of the Internet out of the history of Silicon Valley. Highly recommended." * Choice *"There's nothing like a good shot of clear-eyed, upbeat globalism to shatter the dreary national myopia and restore our sense of wonder about what really is an amazing contemporary world. Cyrus Farivar's new book provides just such an injection of multicultural journalisitic insight." -- Paul Di Filippo * Barnes & Noble Review *"Cyrus Farivar has written a brilliant first book. He has the thoughtful pen of a novelist, the observational zeal of an investigative journalist, and the insight of an experienced technologist." -- Karim Sadjadpour * Carnegie Endowment for International Peace *Table of ContentsForeword by Vinton G. Cerf Acknowledgments Introduction 1. South Korea 2. Senegal 3. Estonia 4. Iran ConclusionNotes Index

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Book SynopsisA book about America's romance with computer communication that looks at the internet, not as harbinger of the future or the next big thing, but as an expression of the times. It demonstrates that our ideas about what connected computers are for have been in constant flux since their invention.Trade ReviewThe Net Effect makes a great contribution to our knowledge on the question of labor in Internet technology. * International Journal of Communciation *The Net Effect is an excellent resource for anyone reseraching the influence of society on technology. * CHOICE *& We are romantics even, and perhaps especially, in the face of high technologies, writes Thomas Streeter. In his profound and illuminating analysis of the interactions between technology and desire, Streeter shows how conflicting visions of the internet have not so much reflected the pre-given triumph of a new technology as shaped the possibilities and limitations of who we are and who we might become. -- Peter Stallybrass,University of PennsylvaniaOne part palm reader and one part politico, Streeter makes total sense of the Internet: its 60s roots, its 90s ethos, and why it works and feels the way it does today. Whether or not you remember firsthand what a long strange trip its been, The Net Effect will persuade you with its lucid rendering of the shared experiences, strange bedfellows, and stealth mythologies that have shaped what it means to be online. -- Lisa Gitelman,NYU, and author of Always, Already New: Media, History, and the Data of CultureTable of ContentsAcknowledgmentsIntroduction 1 "Self-Motivating Exhilaration": On the Cultural Sources of Computer Communication2 Romanticism and the Machine: The Formation of the Computer Counterculture3 Missing the Net: The 1980s, Microcomputers, and the Rise of Neoliberalism4 Networks and the Social Imagination5 The Moment of Wired 6 Open Source, the Expressive Programmer, and the Problem of PropertyConclusion: Capitalism, Passions, Democracy Notes IndexAbout the Author

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Book SynopsisFrom a do-it-yourself Mount Rushmore to an automated tribute to the devastating annual toll of traffic deaths in the United States, this book describes commemoration as a fundamental experience, joining individual and collective identity, and adapting both to the emerging apparatus of "electracy", or digital literacy.

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Book SynopsisThis is the first interdisciplinary exploration of the philosophical foundations of the Web, a new area of inquiry that has important implications across a range of domains. Contains twelve essays that bridge the fields of philosophy, cognitive science, and phenomenology Tackles questions such as the impact of Google on intelligence and epistemology, the philosophical status of digital objects, ethics on the Web, semantic and ontological changes caused by the Web, and the potential of the Web to serve as a genuine cognitive extension Brings together insightful new scholarship from well-known analytic and continentalphilosophers, such as Andy Clark and Bernard Stiegler, as well as rising scholars in digital native philosophy and engineering Includes an interview with Tim Berners-Lee, the inventor of the Web Table of ContentsNotes on Contributors Introductory Note DUNCAN PRITCHARD AND LEE JOHN WHITTINGTON 1 Luck as Risk and the Lack of Control Account of Luck FERNANDO BRONCANO-BERROCAL 2 Strokes of Luck E. J. COFFMAN 3 Luck Attributions and Cognitive Bias STEVEN D. HALES AND JENNIFER ADRIENNE JOHNSON 4 Frankfurt in Fake Barn Country NEIL LEVY 5 Luck and Free Will ALFRED R. MELE 6 You Make Your Own Luck RACHEL MCKINNON 7 Subject-Involving Luck JOE MILBURN 8 The Modal Account of Luck DUNCAN PRITCHARD 9 The Machinations of Luck NICHOLAS RESCHER 10 Luck, Knowledge, and “Mere” Coincidence WAYNE D. RIGGS 11 The Unbearable Uncertainty Paradox SABINE ROESER 12 Getting Moral Luck Right LEE JOHN WHITTINGTON Index

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Book SynopsisThis book provides a simplified visionary approach about the future direction of IoT, addressing its wide-scale adoption in many markets, its interception with advanced technology, the explosive growth in data, and the emergence of data analytics. IoT business applications span multiple vertical markets. The objective is to inspire creative thinking and collaboration among startups and entrepreneurs which will breed innovation and deliver IoT solutions that will positively impact us by making business processes more efficient, and improving our quality of life. With increasing proliferation of smart-phones and social media, data generated by user wearable/mobile devices continue to be key sources of information about us and the markets around us. Better insights will be gained through cognitive computation coupled with business intelligence and visual analytics that are GIS-based.Table of ContentsForeword xi About the Authors xv Preface xix 1 Introductions and Motivation 1 1.1 Introduction 1 1.2 The Book 1 1.2.1 Objectives 1 1.2.2 Benefits 2 1.2.3 Organization 3 1.2.4 Book Cover 4 1.2.5 Impact of C-IoT 6 1.2.6 Summary 8 1.3 C-IoT Terms of References 9 1.3.1 Introduction 10 1.3.2 Need for IoT Framework 12 1.3.3 C-IoT Domains and Business Applications Model 13 1.3.4 Roadmap of IoT 20 1.3.5 C-IoT Platform/Developer Community 22 1.3.6 C-IoT Opportunities for Applications, Solutions, and Systems 23 1.4 The Future 26 1.4.1 General Trends 26 1.4.2 Point Solutions 27 1.4.3 Collaborative Internet of Things 29 1.4.4 C-IoT and RFID 36 1.4.5 C-IoT and Nanotechnology 38 1.4.6 Cyber-Collaborative IoT (C2-IoT) 39 1.4.7 C2-IoT and Ebola Case 40 1.4.8 Summary 43 References 46 2 Application Requirements 47 2.1 C-IoT Landscape 47 2.1.1 C-IoT Model and Architecture Layers 47 2.1.2 C-IoT Model and Enabling Technologies 48 2.1.3 Definition of Key Elements 50 2.1.4 Requirement Considerations 64 2.1.5 C-IoT System Solution – Requirement Considerations 67 2.2 Application Requirements – Use Cases 75 2.3 Health and Fitness System for Individual/Industry/Infrastructure (Lead Example) 76 2.3.1 Landscape 76 2.3.2 Health & Fitness Sensing Requirements 79 2.3.3 Health & Fitness Gateway Requirements 80 2.3.4 Health & Fitness Service Requirements 80 2.3.5 Health & Fitness and Solution Considerations 83 2.3.6 Health & Fitness and System Considerations 84 2.3.7 Health & Fitness and Hospitals 84 2.4 Video Surveillance, Drone, and Machine Vision 84 2.4.1 Landscape 84 2.4.2 Video Surveillance – across Home, Industry, and Infrastructure 86 2.4.3 Video Surveillance Sensing Requirements 88 2.4.4 Video Surveillance Gateway Requirements 89 2.4.5 Video Surveillance Services 90 2.4.6 Example: Red-Light Camera – Photo Enforcement Camera 93 2.4.7 Conclusion 94 2.5 Smart Home and Building 95 2.5.1 Landscape 95 2.5.2 Requirements 97 2.5.3 Smart Home & Building Sensing Requirements 99 2.5.4 Smart Home & Building Gateway Requirements 99 2.5.5 Smart Home & Building Services 100 2.6 Smart Energy 101 2.6.1 Landscape 101 2.6.2 Requirements 102 2.6.3 Smart Energy and Sensing Requirements 103 2.6.4 Smart Energy and Gateway Requirements 103 2.6.5 Smart Energy – Services 103 2.6.6 The Smart Energy App 104 2.6.7 Smart Energy and Network Security 105 2.7 Track and Monitor 106 2.7.1 Landscape 106 2.7.2 Track and Monitor – Sensing Requirements 106 2.7.3 Track and Monitor – Services 107 2.7.4 Track and Monitor – Solution Considerations 108 2.7.5 Track and Monitor Examples 108 2.8 Smart Factory 109 2.8.1 Factory Automation – Robot 109 2.8.2 Industrial 110 2.8.3 Service Robot 112 2.9 Others (Smart Car, Smart Truck, Drone, Machine Vision, and Smart City) 113 2.9.1 Smart Car 113 2.9.2 Smart Roadside 119 2.9.3 Drone 121 2.9.4 Machine Vision 123 2.9.5 Smart City 124 References 128 3 C-IoT Applications and Services 131 3.1 Smart IoT Application Use Cases 132 3.1.1 Health Monitoring – Individual Level (Fitness/Health-Tracking Wearables) 134 3.1.2 Health Monitoring at Business Level (e.g., Clinic and Homes for the Elderly) 137 3.1.3 Home and Building Automation – Individual Level (Smart Home) 146 3.1.4 Smart Energy and Smart Grid 158 3.1.5 Smart Energy Gateways 172 3.1.6 Industrial and Factory Automation 182 3.1.7 Smart Transportation and Fleet Logistics (Connected Cars – V2X: V2V, V2I) 185 3.1.8 Smart City 189 3.2 Smart IoT Platform 190 3.2.1 Smart IoT Software Gateway Platform 191 3.2.2 Smart Sensor Fusion Software Platform 195 3.3 Secured C-IoT Software Platform 196 3.3.1 Overview 197 3.3.2 C-IoT Security – Example of Smart Energy 197 3.3.3 Securing NAN (Metrology-to-Concentrator) 199 3.3.4 Securing Home Area Network (HAN) 201 3.3.5 Securing WAN (Concentrator-to-Substation/Utility Servers) 203 3.3.6 Platform Solution for Concentrator 203 3.3.7 Platform Solution for Substation/Utility Servers 204 3.3.8 Network Topology and IP Addressing: WAN 204 3.3.9 Security on the Concentrator and Utility Servers 204 3.3.10 Summary on C-IoT Security 205 References 207 4 IoT Reference Design Kit 209 4.1 Hardware Equipment List for the Demonstration 210 4.2 Software Required for Demonstration 210 4.3 Safely Power Off the Reference Platform 214 4.4 ZigBee Home and Building Automation 215 4.4.1 Troubleshooting ZigBee Home and Building Automation 217 4.5 Network Video Recorder (NVR) for Video Surveillance 217 4.5.1 Troubleshooting NVR 219 4.6 Internet 3G Broadband Gateway 219 4.7 UPNP 220 4.8 Digital Living Network Alliance (DLNA) Media Server 221 4.8.1 Set Up Reference Platform as DLNA Server 221 4.8.2 Set Up DLNA Clients 222 References 223 5 C-IoT Cloud-Based Services and C-IoT User Device Diversity 225 5.1 C-IoT Cloud-Based Services 225 5.1.1 Introduction and Drivers to C-IoT Service Platform 225 5.1.2 Classes of C-IoT Cloud Computing 227 5.1.3 C-IoT Innovative and Collaborative Services 228 5.1.4 The Emerging Data Center LAN 229 5.2 C-IoT User Device Diversity 231 5.2.1 Introduction 231 5.2.2 C-IoT Developers/Platform 232 5.2.3 Wearable Devices – Individual 234 5.2.4 Harvesting (Self-Powered Nodes) – Infrastructure Applications 235 5.2.5 Embedded Devices and Servers 235 5.2.6 Performing Sentiment Analysis Using Big Data 236 5.2.7 IBM Watson for Cognitive Innovations 237 5.2.8 Far-Reaching Consequences 237 5.2.9 C-IoT (Collaborative IoT) 238 References 238 6 Impact of C-IoT and Tips 239 6.1 Impact on Business Process Productivity and Smart of Digital Life 239 6.1.1 Individual 239 6.1.2 Industry 240 6.1.3 Infrastructure 241 6.2 Considerations of Developing Differentiated C-IoT Solutions 242 6.2.1 Software Processes and Platform 242 6.2.2 Standardization 242 6.2.3 Sensors and C-IoT 243 6.2.4 Advertising Ecosystem Value Exchange 244 6.2.5 Opportunity with Industry Supply Chain for Material Handling 244 6.3 Practical Tips on Maintaining Digital Lifestyle 247 6.3.1 Mobile and Wearable Computing 247 6.3.2 Robotics and Automation 248 6.3.3 Sensors and C-IoT 249 6.3.4 Big Data and Predictive Analysis 250 6.3.5 The Changing Workforce 250 6.3.6 Sustainability 251 References 251 7 Conclusion 253 7.1 Simple C-IoT Domains and Model 253 7.2 Disruptive Business Applications of C-IoT 254 7.2.1 Individual 254 7.2.2 Industry 254 7.3 A New Digital Lifestyle 255 7.4 Development Platform 255 7.4.1 Influencers for Smart Connected Homes 256 7.4.2 Influencers for Industrial Internet 256 7.5 C-IoT Emerging Standards, Consortiums, and Other Initiatives 256 7.5.1 C-IoT Emerging Standards 257 7.5.2 C-IoT Emerging Consortiums 259 7.5.3 Forums, Workshops, and Other Initiatives 260 7.5.4 C-IoT and Radio Communications 260 7.5.5 C-IoT and Nanotechnology 261 7.5.6 C-IoT and Security 261 7.6 Final Note 262 References 262 Index 265

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Book SynopsisThis book addresses researchers and graduate students at the forefront of study/research on the Internet of Things (IoT) by presenting state-of-the-art research together with the current and future challenges in building new smart applications (e.g., Smart Cities, Smart Buildings, and Industrial IoT) in an efficient, scalable, and sustainable way. It covers the main pillars of the IoT world (Connectivity, Interoperability, Discoverability, and Security/Privacy), providing a comprehensive look at the current technologies, procedures, and architectures.Table of ContentsPreface xv 1 Preliminaries, Motivation, and Related Work 1 1.1 What is the Internet of Things? 1 1.2 Wireless Ad-hoc and Sensor Networks:The Ancestors without IP 2 1.3 IoT-enabled Applications 3 1.3.1 Home and Building Automation 3 1.3.2 Smart Cities 4 1.3.3 Smart Grids 4 1.3.4 Industrial IoT 5 1.3.5 Smart Farming 7 2 Standards 9 2.1 “Traditional” Internet Review 9 2.1.1 Physical/Link Layer 10 2.1.1.1 IEEE 802.3 (Ethernet) 11 2.1.1.2 IEEE 802.11 12 2.1.2 Network Layer 14 2.1.2.1 IPv6 and IPv4 14 2.1.3 Transport Layer 17 2.1.3.1 TCP and UDP 19 2.1.4 Application Layer 21 2.1.4.1 HTTP 21 2.1.4.2 AMQP 22 2.1.4.3 SIP 23 2.2 The Internet ofThings 25 2.2.1 Designing the Architecture of an IP-based Internet of Things 26 2.2.2 Physical/Link Layer 28 2.2.2.1 IEEE 802.15.4 and ZigBee 28 2.2.2.2 Low-powerWi-Fi 30 2.2.2.3 Bluetooth and BLE 31 2.2.2.4 Powerline Communications 32 2.2.3 Network Layer 33 2.2.3.1 The 6LoWPAN Adaptation Layer 34 2.2.4 Transport Layer 34 2.2.5 Application Layer 34 2.2.5.1 CoAP 35 2.2.5.2 CoSIP Protocol Specification 60 2.3 The Industrial IoT 76 3 Interoperability 79 3.1 Applications in the IoT 79 3.2 The Verticals: Cloud-based Solutions 80 3.3 REST Architectures:TheWeb of Things 81 3.3.1 REST: TheWeb as a Platform 82 3.3.1.1 Resource-oriented Architectures 83 3.3.1.2 REST Architectures 84 3.3.1.3 Representation of Resources 84 3.3.1.4 Resource Identifiers 85 3.3.1.5 Statelessness 86 3.3.1.6 Applications as Finite-state Machines 86 3.3.1.7 Hypermedia as the Engine of Application State 86 3.3.2 Richardson MaturityModel 88 3.3.2.1 Level 0: the Swamp of POX 88 3.3.2.2 Level 1: Resources 90 3.3.2.3 Level 2: HTTP Verbs 90 3.3.2.4 Level 3: Hypermedia 95 3.3.2.5 The Meaning of the Levels 97 3.4 TheWeb of Things 97 3.5 Messaging Queues and Publish/Subscribe Communications 98 3.5.1 Advantages of the Pub/Sub Model 99 3.5.2 Disadvantages of the Pub/Sub Model 100 3.5.3 Message Queue Telemetry Transport 100 3.5.3.1 MQTT versus AMQP 101 3.6 Session Initiation for the IoT 102 3.6.1 Motivations 102 3.6.2 Lightweight Sessions in the IoT 104 3.6.2.1 A Protocol for Constrained Session Initiation 106 3.6.2.2 Session Initiation 106 3.6.2.3 Session Tear-down 108 3.6.2.4 Session Modification 108 3.7 Performance Evaluation 109 3.7.1 Implementation 109 3.7.2 Experimental Results 111 3.7.3 Conclusions 114 3.8 Optimized Communications: the Dual-network Management Protocol 115 3.8.1 DNMP Motivations 115 3.8.2 RelatedWork 117 3.8.3 The DNMP Protocol 118 3.8.4 Implementation with IEEE 802.15.4 and IEEE 802.11s 123 3.8.4.1 LPLT Networking 123 3.8.4.2 HPHT Networking 123 3.8.4.3 Node Integration 124 3.8.5 Performance Evaluation 125 3.8.5.1 Experimental Setup 125 3.8.5.2 Operational Limitations of IEEE 802.15.4 126 3.8.6 IEEE 802.15.4-controlled Selective Activation of the IEEE 802.11s Network 129 3.8.7 Conclusions 130 3.9 Discoverability in Constrained Environments 131 3.9.1 CoRE Link Format 131 3.9.1.1 CoRE Link Format: Discovery 132 3.9.1.2 Link Format 133 3.9.1.3 The Interface Description Attribute 135 3.9.2 CoRE Interfaces 135 3.9.2.1 Sensor 136 3.9.2.2 Parameter 137 3.9.2.3 Read-only Parameter 137 3.9.2.4 Actuator 137 3.10 Data Formats: Media Types for Sensor Markup Language 138 3.10.1 JSON Representations 141 3.10.1.1 Single Datapoint 141 3.10.1.2 Multiple Datapoints 142 3.10.1.3 Multiple Measurements 142 4 Discoverability 145 4.1 Service and Resource Discovery 145 4.2 Local and Large-scale Service Discovery 146 4.2.1 ZeroConf 151 4.2.2 UPnP 152 4.2.3 URI Beacons and the PhysicalWeb 152 4.3 Scalable and Self-configuring Architecture for Service Discovery in the IoT 154 4.3.1 IoT Gateway 156 4.3.1.1 Proxy Functionality 156 4.3.1.2 Service and Resource Discovery 158 4.3.2 A P2P-based Large-scale Service Discovery Architecture 159 4.3.2.1 Distributed Location Service 160 4.3.2.2 Distributed Geographic Table 161 4.3.2.3 An Architecture for Large-scale Service Discovery based on Peer-to-peer Technologies 162 4.3.3 Zeroconf-based Local Service Discovery for Constrained Environments 167 4.3.3.1 Architecture 167 4.3.3.2 Service Discovery Protocol 168 4.3.4 Implementation Results 170 4.3.4.1 Local Service Discovery 171 4.3.4.2 Large-scale Service Discovery 175 4.4 Lightweight Service Discovery in Low-power IoT Networks 178 4.4.1 Efficient Forwarding Protocol for Service Discovery 180 4.4.1.1 Multicast through Local Filtered Flooding 181 4.4.2 Efficient Multiple Unicast Forwarding 183 4.5 Implementation Results 185 5 Security and Privacy in the IoT 191 5.1 Security Issues in the IoT 192 5.2 Security Mechanisms Overview 196 5.2.1 Traditional vs Lightweight security 196 5.2.1.1 Network Layer 197 5.2.1.2 Transport Layer 199 5.2.1.3 Application Layer 201 5.2.2 Lightweight Cryptography 202 5.2.2.1 Symmetric-key LWC Algorithms 203 5.2.2.2 Public-key (Asymmetric) LWC Algorithms 206 5.2.2.3 Lightweight Cryptographic Hash Functions 210 5.2.2.4 Homomorphic Encryption Schemes 213 5.2.3 Key Agreement, Distribution, and Security Bootstrapping 214 5.2.3.1 Key Agreement Protocols 215 5.2.3.2 Shared Group-key Distribution 215 5.2.3.3 Security Bootstrapping 216 5.2.4 Processing Data in the Encrypted Domain: Secure Data Aggregation 217 5.2.5 Authorization Mechanisms for Secure IoT Services 219 5.3 Privacy Issues in the IoT 222 5.3.1 The Role of Authorization 222 5.3.2 IoT-OAS: Delegation-based Authorization for the Internet of Things 227 5.3.2.1 Architecture 227 5.3.2.2 Granting Access Tokens 229 5.3.2.3 Authorizing Requests 231 5.3.2.4 SP-to-IoT-OAS Communication: Protocol Details 231 5.3.2.5 Configuration 232 5.3.3 IoT-OAS Application Scenarios 232 5.3.3.1 Network Broker Communication 233 5.3.3.2 Gateway-based Communication 235 5.3.3.3 End-to-End CoAP Communication 235 5.3.3.4 Hybrid Gateway-based Communication 235 6 Cloud and Fog Computing for the IoT 237 6.1 Cloud Computing 237 6.2 Big Data Processing Pattern 238 6.3 Big Stream 239 6.3.1 Big-stream-oriented Architecture 243 6.3.2 Graph-based Processing 247 6.3.3 Implementation 251 6.3.3.1 Acquisition Module 251 6.3.3.2 Normalization Module 253 6.3.3.3 Graph Framework 254 6.3.3.4 Application Register Module 255 6.3.4 Performance Evaluation 257 6.3.5 Solutions and Security Considerations 262 6.4 Big Stream and Security 263 6.4.1 Graph-based Cloud System Security 266 6.4.2 Normalization after a Secure Stream Acquisition with OFS Module 268 6.4.3 Enhancing the Application Register with the IGS Module 269 6.4.4 Securing Streams inside Graph Nodes 273 6.4.5 Evaluation of a Secure Big Stream Architecture 277 6.5 Fog Computing and the IoT 281 6.6 The Role of the IoTHub 283 6.6.1 Virtualization and Replication 285 6.6.1.1 The IoT Hub 285 6.6.1.2 Operational Scenarios 287 6.6.1.3 Synchronization Protocol 290 7 The IoT in Practice 303 7.1 Hardware for the IoT 303 7.1.1 Classes of Constrained Devices 305 7.1.2 Hardware Platforms 307 7.1.2.1 TelosB 307 7.1.2.2 Zolertia Z1 307 7.1.2.3 OpenMote 310 7.1.2.4 Arduino 313 7.1.2.5 Intel Galileo 315 7.1.2.6 Raspberry Pi 318 7.2 Software for the IoT 321 7.2.1 OpenWSN 321 7.2.2 TinyOS 322 7.2.3 FreeRTOS 323 7.2.4 TI-RTOS 323 7.2.5 RIOT 324 7.2.6 Contiki OS 325 7.2.6.1 Networking 325 7.2.6.2 Low-power Operation 326 7.2.6.3 Simulation 326 7.2.6.4 Programming Model 327 7.2.6.5 Features 328 7.3 Vision and Architecture of a Testbed for theWeb of Things 328 7.3.1 An All-IP-based Infrastructure for Smart Objects 330 7.3.2 Enabling Interactions with Smart Objects through the IoT Hub 332 7.3.2.1 Integration Challenges 334 7.3.3 Testbed Access and Security 335 7.3.3.1 The Role of Authorization 335 7.3.4 Exploiting the Testbed:WoT Applications for Mobile and Wearable Devices 336 7.3.5 Open Challenges and Future Vision 338 7.4 Wearable Computing for the IoT: Interaction Patterns with Smart Objects in RESTful Environments 340 7.4.1 Shaping the Internet ofThings in a Mobile-Centric World 340 7.4.2 Interaction Patterns with Smart Objects throughWearable Devices 342 7.4.2.1 Smart Object Communication Principles 342 7.4.2.2 Interaction Patterns 343 7.4.3 Implementation in a Real-world IoT Testbed 345 7.4.3.1 Future Vision: towards the Tactile Internet 348 7.5 Effective Authorization for theWeb ofThings 349 7.5.1 Authorization Framework Architecture 353 7.5.1.1 System Operations 353 7.5.2 Implementation and Validation 357 Reference 359 Index 381

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Book SynopsisGet beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties.This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and conteTable of ContentsIntroduction xv Chapter 1 Getting on the Same Page 1 Free Traffic 2 Responsive Teams 2 Strong SEO 2 User Experience Expertise 2 Ongoing Content Production 3 Strong Analytics 3 Data-Driven Culture 3 Process Management 4 Learning SEO 4 How Search Engines Work 5 Executing Search Engine Optimization 6 Priority 1: A Great Website Technical Environment 7 Priority 2: Creating the Right Content 10 Priority 3: Popularity of Your Web Page and Website 13 Focusing on Google First 17 Preparation for Algorithm Updates 18 Chapter 2 Your Website 23 Why Your Website is Critical 23 Improves Search Engine Rankings 23 Communicates Brand 24 Provides Information About Audience 24 Captures Customer Relationship Management Inputs 24 Provides Traffic Monetization Opportunities 24 Search Engine Optimization Process for Your Website 25 Step 1: SEO Technical Audit: Identify Technical Roadblocks 25 Response Codes Tab 27 SEO Positive Response Codes 27 SEO Negative Response Codes 28 Address Column 30 Page Titles Tab 30 Meta Description Tab 32 Meta Keywords Tab 32 H1 Tab 33 H2 Tab 34 Directives Tab 35 Schema.org Tags 36 Language and Country Designations 37 XML Sitemaps 38 robots.txt File 39 Image Filenames and alt Tags 39 Step 2: Improve Conversions 40 Having Effective Site Navigation for SEO 41 Keyword Research 43 Other Considerations 46 Location Targeting 46 Optimal Web Page Layout 47 Strong Analytics 48 SEO Key Performance Indicator Metrics 52 Other Data Sources 55 Step 3: Consider Accessibility: SEO Design Considerations 57 Step 4: Set Up a Good Site Architecture 59 Creating a New Website or Replacing an Old One 62 Bonus: Interview with Website Experience Expert 65 Chapter 3 What Brands are Missing to Optimize Organic Traffic 75 Why Brand Initiatives Fail 77 The Modern-Day Marketer’s Skill Set 80 Why SEO and Content Projects Fail 81 Modern-Day SEO Deliverables and Analysis 83 Deliverables for Website Optimization 83 Technical Audits 83 HTML Tag Optimization 83 Copy Editing and Optimization 83 Landing Page Design Consultation 84 Analytics Reporting and Monitoring Deliverables 84 Monthly/Quarterly Reporting 84 Google Search Console Monitoring 84 Competitive Insights: SEO Competitive Analysis 84 Website Redesign Consultation and New Website Consultation 85 Content Marketing Deliverables 85 Keyword Research 85 Content Audit 86 Content Strategy 86 Content Calendar Consultation 88 Copywriting 89 Link Building 92 Media Buy Integration 93 Press Release/Article Reviews 93 Link Building Strategy and Execution 95 New SEO Areas 95 Amazon SEO 95 Voice Search 96 Link Detoxification 96 Other Nonwebsite Optimization 96 Common SEO Issues 97 Bad HTML Coding 97 Limited Content 98 Duplicate Content 98 Bad URL Structures 99 Slow-Loading Web Pages 99 Lack of Mobile Experience 99 Nonsecure Pages 99 Poor Calls to Action/Navigation 99 Low Link Popularity 99 Missing or Outdated Sitemap Files 100 Bonus: Interview with an Executive-Level Marketing Strategist 100 Chapter 4 Stakeholders for the Modern SEO and Organic Content Process 107 SEO Expert 108 PR/Social Media Strategist 109 SEO Copywriter 109 Creative Director 109 Producer 110 Web Developer 110 Media Manager 110 Brand Researcher/Planner 111 Analytics/Reporting Resource 111 Link Analyst 112 User Experience Analyst 112 External Vendors 112 Project Goal and Mind-Sets 113 Recommended SEO Tools to Use 119 SEO Website Crawling/Auditing 119 Keyword Discovery Tools 120 Content Production Tools 121 Content Discovery 122 Website Analytic Tools 122 Link Building Tools 122 Resource Checklist for SEO Program 123 Chapter 5 Data-Informed Creative 127 Fighting Inertia and Navigating Personalities in the Content Space 128 Why Search Engines are Important for Consuming Content 129 Journey Writing and Persona Development 129 Journey Identification 129 Persona Development 131 Need States at the Core of Content Strategies 132 Recognize a Need 132 Determine How to Fill That Need 133 Research into Products or Brands That Can Fill the Need 133 Make a Purchase Decision 133 Use the Product to Fill That Need 133 Express Satisfaction or Dissatisfaction 134 Content Production Process Principles 134 Data-Informed Content 134 The Content Production Process 140 Data Collection 140 Project Briefing 141 Idea Formation 141 Content Creation 141 Content Optimization 142 Content Distribution 142 Measurement of Results 142 Bonus: Content Marketer Interview 143 Sample Project Brief 150 Brief 151 Guidelines 151 Chapter 6 The Best Content That Can Drive Traffic 155 Missed Opportunities 156 Content Discovery 157 Use Demand to Dictate Your Content Response 159 The Importance of Content Diversity 161 Reputation Management: Content Responses When Your Brand is in Trouble 163 Bonus: Starter List of Potential Content Types 166 Content Principles 166 Link Building 167 The Benefits of Social Media 170 Interview with Content Discovery Expert 175 Chapter 7 Thinking Beyond Traditional Search: Looking at Other Critical Search Venues 181 Email and Customer Relationship Management 182 Amazon Optimization 183 Relevance 184 Product Title and Page Copy 184 Brand Seller Name and Page 185 Amazon Search Terms Field 185 Performance 185 Experience 186 Custom Brand Seller Pages 186 How to set up a Custom Seller page: 186 Product Images, Videos, and Details 188 Inbound Traffic Channels 188 YouTube Optimization 190 Leverage Paid and Nonpaid Video Promotion Tactics 193 Digital News Releases 193 Blogs 196 Influencer Content or Partnered Content on Another Website 198 Facebook Optimization 198 App Store Optimization 201 Optimizing Podcasts 203 Leverage Sales and Marketing Best-Practice Principles 207 Chapter 8 Optimizing for the Future 213 Voice Search and Conversational Commerce 214 Machine Learning 219 Applying Machine Learning Across Broader Brand Initiatives 220 SEO and Machine Learning 220 Artificial Intelligence 221 Artificial Intelligence in Search Engine Algorithms 223 Content Production and AI 224 Bonus: Interview with Artificial Intelligence Expert 224 Customer Relationship Management Interview 230 Other Future Content Discovery Vehicles 233 Chapter 9 SEO and Content Marketing for Your Small Business 237 The Small Business Mind-Set Needed to Win Online 238 Common SEO Problems for a Local Business 240 Steps to Improve SEO for a Local Business 240 Bonus: Interview with Small Business Expert 250 Chapter 10 Creating Your Optimization Path 257 Building an SEO and Content Vision Throughout Your Company 258 Understanding Which Search Engines to Focus On 261 Optimizing for the Big Three Search Engines at the Same Time 263 Establishing Your Research Channels 265 Taking Inventory of Your Assets and Platforms 266 Conducting Your Owned Media Audit 268 Auditing for Content Formats 269 Identifying Your True Competitors 270 Knowing and Managing Risks 275 How SEO and Content Can Help Solve Business Problems 277 Building a New Brand Through SEO and Content 279 Prioritizing Locations, Demographics, and Countries 282 Locations 282 Gender 284 Providing a Positive Brand Search Experience 287 Staying in Tune with Search Engine Changes 287 Program Considerations by Industry 288 Calculating ROI 294 Expected ROI 294 Step 1: Identify Your Keyword Targets and Expected Ranking 295 Step 2: Calculate Expected Traffic 295 Step 3: Determine Number of New Orders 296 Step 4: Calculate the Total Expected Sales Increase 296 Compiling Your Optimization Plan 296 Why a Plan is Important 296 What Your Plan Should Include 297 Chapter 11 Case Studies 303 How to Keep the Success Going 303 Why Case Studies are in This Book 304 Automotive Brand 304 Financial Services Brand 305 Auto Insurance Brand 307 Major Coffee Brand Website Redesign 308 Press Release Case Study 310 Major Women’s Clothing Retailer 311 Conclusion 312 Index 313

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Book SynopsisTells the story of the entrepreneurs who were able to harness the energy of computer science researchers supported by governments and universities, and the tremendous commercial demand for Internetworking computers. The centerpiece of this history comes from unpublished interviews from the late 1980s with over 80 computing industry pioneers.Table of Contents Prelude to Change: Data Communications, 1949–1968 Onset of Competition: Data Communications, 1968–1972 Packet Switching and ARPANET: Networking, 1959–1972 Market Order: Data Communications, 1973–1979 Protocol Confusion: Networking, 1972–1979 Emergence of Local Area Networks: Networking, 1976–1981 The Chaos of Competition: Networking, 1981–1982 The Need for Standards: Networking, 1975–1984 Market Order: Networking, 1983–1986 Adaptation of Wide Area Networks: Data Communications, 1979–1986 Market Consolidation: Data Communications and Networking, 1986–1988 Government Support for Internetworking, 1983–1988 The Emergence of Internetworking, 1985–1988 Conclusions

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Book SynopsisExploring online privacy, cyber-nationalism, and the network market, this book details the crucial and evolving role played by the Internet in present-day China.Trade Review"As internet studies in China become more deeply embedded into China’s social and economic domains, it becomes harder for scholars to find new approaches that can tackle and analyse the internet as a whole. Yuan’s book makes a great contribution by presenting China’s internet as discursive fields that are embedded in the very fibre of Chinese society." -- Ping Sun * China Quarterly *Table of ContentsAcknowledgments Introduction 1. The Internet and Social Change in China 2. The Rise of the Internet as Symbolic Space 3. Assembling Network Privacy 4. Articulating Cyber-nationalism 5. Constructing the Network Market Conclusion References Index

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Book SynopsisA future with billions of connected things includes monumental security concerns. This practical book explores how malicious attackers can abuse popular IoT-based devices, including wireless LED lightbulbs, electronic door locks, baby monitors, smart TVs, and connected cars.

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Book SynopsisWeb 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line.

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Book SynopsisIn the wake of Edward Snowden's revelations, and concern that the internet has heightened rather than combated various forms of political and social inequality, it is time we ask: what comes after a broken internet? Ramesh Srinivasan and Adam Fish reimagine the internet from the perspective of grassroots activists and citizens on the margins of political and economic power. They explore how the fragments of the existing internet are being utilized - alongside a range of peoples, places, and laws - to make change possible. From indigenous and non-Western communities and activists in Tahrir Square, to imprisoned hackers and whistleblowers, this book illustrates how post-digital cultures are changing the internet as we know it - from a system which is increasingly centralized, commodified, and "personalized," into something more in line with its original spirit: autonomous, creative, subversive. The book looks past the limitations of the internet, reconceptualizing network technology in relation to principles of justice and equality. Srinivasan and Fish advocate for an internet that blends the local concerns of grassroots communities and activists with the need to achieve scalable change and transformation.Trade Review"This thought-provoking book achieves a rare balance between alarmism and hope in regard to the Internet, surveillance and big data in the current information order. Using rich examples of digital creativity in indigenous communities in different parts of the world, the authors open up new ways of imagining creativity, community and justice in the era of digital informatics." Arjun Appadurai, New York University "Combining ethnographic sensibility with theory-driven critique and interventionist approaches, Srinivasan and Fish urge us to finally discard technospeak and platform centrism, and to rediscover the internet as an open network of people and places. A very timely and important book." Patrick Vonderau, Stockholm University "In their engagingly written new book, Srinivasan and Fish boldly challenge the myths and dominant narratives, and offer a new way of seeing of the internet, "after the internet". The book is a venturesome and inspiring statement of the need to bring people and their voices back in a new, better, more inclusive internet." Merlyna Lim, Carleton UniversityTable of ContentsIntroduction: After the Internet Chapter 1: Reimagining Technology with Global Communities Chapter 2: Hacking the Hacktivists Chapter 3: Media Activism: Shaping Online and Offline Networks Chapter 4: After the Clouds: Do Silk Roads Lead to Data Havens? Conclusion References Index

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Book SynopsisIn the wake of Edward Snowden's revelations, and concern that the internet has heightened rather than combated various forms of political and social inequality, it is time we ask: what comes after a broken internet? Ramesh Srinivasan and Adam Fish reimagine the internet from the perspective of grassroots activists and citizens on the margins of political and economic power. They explore how the fragments of the existing internet are being utilized - alongside a range of peoples, places, and laws - to make change possible. From indigenous and non-Western communities and activists in Tahrir Square, to imprisoned hackers and whistleblowers, this book illustrates how post-digital cultures are changing the internet as we know it - from a system which is increasingly centralized, commodified, and "personalized," into something more in line with its original spirit: autonomous, creative, subversive. The book looks past the limitations of the internet, reconceptualizing network technology in relation to principles of justice and equality. Srinivasan and Fish advocate for an internet that blends the local concerns of grassroots communities and activists with the need to achieve scalable change and transformation.Trade Review"This thought-provoking book achieves a rare balance between alarmism and hope in regard to the Internet, surveillance and big data in the current information order. Using rich examples of digital creativity in indigenous communities in different parts of the world, the authors open up new ways of imagining creativity, community and justice in the era of digital informatics." Arjun Appadurai, New York University "Combining ethnographic sensibility with theory-driven critique and interventionist approaches, Srinivasan and Fish urge us to finally discard technospeak and platform centrism, and to rediscover the internet as an open network of people and places. A very timely and important book." Patrick Vonderau, Stockholm University "In their engagingly written new book, Srinivasan and Fish boldly challenge the myths and dominant narratives, and offer a new way of seeing of the internet, "after the internet". The book is a venturesome and inspiring statement of the need to bring people and their voices back in a new, better, more inclusive internet." Merlyna Lim, Carleton UniversityTable of ContentsIntroduction: After the Internet Chapter 1: Reimagining Technology with Global Communities Chapter 2: Hacking the Hacktivists Chapter 3: Media Activism: Shaping Online and Offline Networks Chapter 4: After the Clouds: Do Silk Roads Lead to Data Havens? Conclusion References Index

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Book SynopsisSocial Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear. Despite the incursion into privacy by companies like Facebook, Google and Amazon, social media use continues to be a daily habit with shrinking gadgets now an integral part of our busy lives. We are thrown between addiction anxiety and subliminal, obsessive use. Where does art, culture and criticism venture when the digital vanishes into the background?Geert Lovink strides into the frenzied social media debate with Social Media Abyss - the fifth volume of his ongoing investigation into critical internet culture. He examines the symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. Lovink doesn't just submit to the empty soul of 24/7 communication but rather provides the reader with radical alternatives.Selfie culture is one of many Lovink's topics, along with the internet obsession of American writer Jonathan Franzen, the internet in Uganda, the aesthetics of Anonymous and an anatomy of the Bitcoin religion. Will monetization through cybercurrencies and crowdfunding contribute to a redistribution of wealth or further widen the gap between rich and poor? In this age of the free, how a revenue model of the 99% be collectively designed? Welcome back to the Social Question.Trade Review"For nearly thirty years, Geert Lovink has been the singular vanguard of net criticism. Zeroing in on what we are doing before we know that we are doing it, he poses the questions not that we should now ask but that we must ask next. Social Media Abyss is Lovink at his insightful, provocative, best." Jodi Dean, Hobart and William Smith Colleges "Geert Lovink has set his laptop up in the internet cafe teetering on the edge of the abyss. Staring deep into that vortex, and catching sight of its many shiny whirling surfaces, Lovink's writing always reminds us of the fundamental pleasure and necessity of saying 'No'." Matthew Fuller, Goldsmiths, University of LondonTable of ContentsAcknowledgements Introduction: Preparing for Uncommon Departures 1. What is the Social in Social Media? 2. After the Social Media Hype: Dealing with Information Overload 3. A World Beyond Facebook: The Alternative of Unlike Us 4. Hermes on the Hudson: Media Theory After Snowden 5. Internet Revenue ModelsÑA Personal Account 6. The MoneyLab Agenda: After Free Culture 7. For Bitcoin to Live, Bitcoin Must Die 8. Netcore in Uganda: The i-network Community 9. Jonathan Franzen as Symptom: Internet Resentment 10. Urbanizing as a Verb: The Map is not the Tech 11. Expanded Updates: Fragments of Net Criticism 12. Occupy and the Politics of Organized Networks Notes Select Bibliography

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Book SynopsisSocial Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear. Despite the incursion into privacy by companies like Facebook, Google and Amazon, social media use continues to be a daily habit with shrinking gadgets now an integral part of our busy lives. We are thrown between addiction anxiety and subliminal, obsessive use. Where does art, culture and criticism venture when the digital vanishes into the background?Geert Lovink strides into the frenzied social media debate with Social Media Abyss - the fifth volume of his ongoing investigation into critical internet culture. He examines the symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. Lovink doesn't just submit to the empty soul of 24/7 communication but rather provides the reader with radical alternatives.Selfie culture is one of many Lovink's topics, along with the internet obsession of American writer Jonathan Franzen, the internet in Uganda, the aesthetics of Anonymous and an anatomy of the Bitcoin religion. Will monetization through cybercurrencies and crowdfunding contribute to a redistribution of wealth or further widen the gap between rich and poor? In this age of the free, how a revenue model of the 99% be collectively designed? Welcome back to the Social Question.Trade Review"For nearly thirty years, Geert Lovink has been the singular vanguard of net criticism. Zeroing in on what we are doing before we know that we are doing it, he poses the questions not that we should now ask but that we must ask next. Social Media Abyss is Lovink at his insightful, provocative, best." Jodi Dean, Hobart and William Smith Colleges "Geert Lovink has set his laptop up in the internet cafe teetering on the edge of the abyss. Staring deep into that vortex, and catching sight of its many shiny whirling surfaces, Lovink's writing always reminds us of the fundamental pleasure and necessity of saying 'No'." Matthew Fuller, Goldsmiths, University of LondonTable of ContentsAcknowledgements Introduction: Preparing for Uncommon Departures 1. What is the Social in Social Media? 2. After the Social Media Hype: Dealing with Information Overload 3. A World Beyond Facebook: The Alternative of Unlike Us 4. Hermes on the Hudson: Media Theory After Snowden 5. Internet Revenue ModelsÑA Personal Account 6. The MoneyLab Agenda: After Free Culture 7. For Bitcoin to Live, Bitcoin Must Die 8. Netcore in Uganda: The i-network Community 9. Jonathan Franzen as Symptom: Internet Resentment 10. Urbanizing as a Verb: The Map is not the Tech 11. Expanded Updates: Fragments of Net Criticism 12. Occupy and the Politics of Organized Networks Notes Select Bibliography

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Book SynopsisTwitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.Trade Review"Dhiraj Murthy is one of the foremost experts in social media and Twitter as a platform. His new edition of Twitter treats the platform as a firm, as a mode communication, and as a culture of technology use. Important political leaders use it, young people use it, and journalists use it, sometimes to the detriment of public life. Murthy takes us through the contagions and consequences of Twitter use."—Philip N. Howard, Oxford University and author of Castells and the Media "Ten years after being introduced, Twitter has become an integral professional and civic tool. Now Dhiraj Murthy brings an updated version of his methodologically innovative and sociologically deep approach to this transformative social media platform."—Stephen D. Reese, University of Texas at Austin "A welcome addition to the growing world of Twitter research."—Temitayo Olofinlua, University of Ibadan

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Book SynopsisTwitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.Trade Review"Dhiraj Murthy is one of the foremost experts in social media and Twitter as a platform. His new edition of Twitter treats the platform as a firm, as a mode communication, and as a culture of technology use. Important political leaders use it, young people use it, and journalists use it, sometimes to the detriment of public life. Murthy takes us through the contagions and consequences of Twitter use."—Philip N. Howard, Oxford University and author of Castells and the Media "Ten years after being introduced, Twitter has become an integral professional and civic tool. Now Dhiraj Murthy brings an updated version of his methodologically innovative and sociologically deep approach to this transformative social media platform."—Stephen D. Reese, University of Texas at Austin "A welcome addition to the growing world of Twitter research."—Temitayo Olofinlua, University of Ibadan

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Book SynopsisMore objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information. This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and the breaking of new frontiers in communication. They also raise urgent questions regarding ubiquitous surveillance and information security, as well as the transformation of intimate personal information into commercial data. Discussing the internet of things from a media and communication perspective, this book is an important resource for courses analysing the internet and society, and essential reading for anyone who wants to better understand the rapidly changing roles of our networked lives.Trade Review'In this remarkably profound and accessible book, Bunz & Meikle analyze the Internet of Things as a matter of communication for both machines and humans. It is a must read for anyone interested in understanding how the world around us is changing.' �Wendy Hui Kyong Chun, Brown University 'Sick of people banging on about the Internet of things? Read Bunz and Meikle's wonderful and timely book to understand this powerful and complex next wave of digital technology development, and in what ways the profound changes in the Internet really do matter for contemporary life. A delight to read, this exceptionally lucid, deeply researched, insightful and witty account deserves to be widely read by anyone interested in media, communication, and technology futures.' �Gerard Goggin, The University of SydneyTable of ContentsContents Acknowledgements Introduction Chapter 1: First things Chapter 2: Addressing things Chapter 3: Speaking things Chapter 4: Seeing things Chapter 5: Tracking things Chapter 6: Last things References Index

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Book SynopsisMore objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information. This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and the breaking of new frontiers in communication. They also raise urgent questions regarding ubiquitous surveillance and information security, as well as the transformation of intimate personal information into commercial data. Discussing the internet of things from a media and communication perspective, this book is an important resource for courses analysing the internet and society, and essential reading for anyone who wants to better understand the rapidly changing roles of our networked lives.Trade Review'In this remarkably profound and accessible book, Bunz & Meikle analyze the Internet of Things as a matter of communication for both machines and humans. It is a must read for anyone interested in understanding how the world around us is changing.'� Wendy Hui Kyong Chun, Brown University 'Sick of people banging on about the Internet of things? Read Bunz and Meikle's wonderful and timely book to understand this powerful and complex next wave of digital technology development, and in what ways the profound changes in the Internet really do matter for contemporary life. A delight to read, this exceptionally lucid, deeply researched, insightful and witty account deserves to be widely read by anyone interested in media, communication, and technology futures.'� Gerard Goggin, The University of SydneyTable of Contents Contents Acknowledgements Introduction Chapter 1: First things Chapter 2: Addressing things Chapter 3: Speaking things Chapter 4: Seeing things Chapter 5: Tracking things Chapter 6: Last things References Index

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Book SynopsisHacking and Open Source Culture: Readings of the Ideas, Social Movements, and People Who Shaped the Information Society helps students explore the creative, cultural, and social contexts of modern technology. Readers learn how the hackers, innovators, ideas, and events of the past have created the age of information and technology we live in today.The anthology is divided into three parts. Part I explores the development of the computer, including readings about FORTRAN, the development of general-purpose software, and the creation of the transistor, integrated circuit, and microprocessor. In Part II, students read selections about the people and events that led to the development of the internet. The final part of the anthology focuses on hacking and open-source culture as a social phenomenon, including readings on cultural stereotypes of the hacker, the roles of Richard Stallman and Linus Torvalds in the creation of open source software, and an exploration of the maker movement.Hacking and Open Source Culture helps students connect the dots between technological developments of yesterday and our current time and place. It is an ideal text for courses in information studies, computer science, the history of technology, and the cultural influence of technology.

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Book SynopsisAn urgent examination of the threat posed to social media by user disconnection, and the measures websites will take to prevent it No matter how pervasive and powerful social media websites become, users always have the option of disconnecting—right? Not exactly, as Tero Karppi reveals in this disquieting book. Pointing out that platforms like Facebook see disconnection as an existential threat—and have undertaken wide-ranging efforts to eliminate it—Karppi argues that users’ ability to control their digital lives is gradually dissipating. Taking a nonhumancentric approach, Karppi explores how modern social media platforms produce and position users within a system of coded relations and mechanisms of power. For Facebook, disconnection is an intense affective force. It is a problem of how to keep users engaged with the platform, but also one of keeping value, attention, and desires within the system. Karppi uses Facebook’s financial documents as a map to navigate how the platform sees its users. Facebook’s plans to connect the entire globe through satellites and drones illustrates the material webs woven to keep us connected. Karppi analyzes how Facebook’s interface limits the opportunity to opt-out—even continuing to engage users after their physical death. Showing how users have fought to take back their digital lives, Karppi chronicles responses like Web2.0 Suicide Machine, an art project dedicated to committing digital suicide. For Karppi, understanding social media connectivity comes from unbinding the bonds that stop people from leaving these platforms. Disconnection brings us to the limit of user policies, algorithmic control, and platform politics. Ultimately, Karppi’s focus on the difficulty of disconnection, rather than the ease of connection, reveals how social media has come to dominate human relations.Trade Review"Through its clever structure, Disconnect affectively lures the reader as Tero Karppi tells a convincing story of how social media sets the tone, mood, and modality of our everyday existence. Compellingly written, this is a must-read modern tale of engagement and disconnection."—Zizi Papacharissi, author of Affective Publics: Sentiment, Technology, and Politics"Disconnect is a timely, theoretically rich assessment of Facebook as platform and assemblage. Rhetorics of connectivity dominate Silicon Valley, and Tero Karppi helps illuminate and describe the complex, flickering patterns of connection and disconnection that envelop the networked users of such platforms. This is a valuable, accessible guide to the politics and poetics of Facebook."—Amit Ray, Rochester Institute of Technology"Disconnect could not have come at a more important time. Tero Karppi’s nuanced writing brings out the rich complexities of social media life and disconnection. This must-read book shows that walking away may not remove Facebook’s presence in our lives, but it reveals the limits of social media in our world and the business models that are built to keep us connected."—Jason Farman, author of Delayed Response: The Art of Waiting from the Ancient to the Instant World"Its “technosocial fabric” informs the ecology of social media in general, whose key historical difference to other media is that “viewers are actively involved with the content as redistributors and recommenders”."—Neural"This provocative, lively book is significant for challenging users to think critically about these tropes in the digital age. A welcome addition to collections on technology, media, and society."—CHOICE"A particular strength of the book is the way in which the discussion of affect, which can sometimes be nebulous and somewhat abstracted, is repeatedly pinned down into specific mechanisms, policies and strategies, with subtlety and far-reaching insight. "—Leonardo ReviewsTable of ContentsLog InEngage ParticipateDeactivateDieDisconnectLog OutAcknowledgmentsNotesIndex

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Book SynopsisAn urgent examination of the threat posed to social media by user disconnection, and the measures websites will take to prevent it No matter how pervasive and powerful social media websites become, users always have the option of disconnecting—right? Not exactly, as Tero Karppi reveals in this disquieting book. Pointing out that platforms like Facebook see disconnection as an existential threat—and have undertaken wide-ranging efforts to eliminate it—Karppi argues that users’ ability to control their digital lives is gradually dissipating. Taking a nonhumancentric approach, Karppi explores how modern social media platforms produce and position users within a system of coded relations and mechanisms of power. For Facebook, disconnection is an intense affective force. It is a problem of how to keep users engaged with the platform, but also one of keeping value, attention, and desires within the system. Karppi uses Facebook’s financial documents as a map to navigate how the platform sees its users. Facebook’s plans to connect the entire globe through satellites and drones illustrates the material webs woven to keep us connected. Karppi analyzes how Facebook’s interface limits the opportunity to opt-out—even continuing to engage users after their physical death. Showing how users have fought to take back their digital lives, Karppi chronicles responses like Web2.0 Suicide Machine, an art project dedicated to committing digital suicide. For Karppi, understanding social media connectivity comes from unbinding the bonds that stop people from leaving these platforms. Disconnection brings us to the limit of user policies, algorithmic control, and platform politics. Ultimately, Karppi’s focus on the difficulty of disconnection, rather than the ease of connection, reveals how social media has come to dominate human relations.Trade Review"Through its clever structure, Disconnect affectively lures the reader as Tero Karppi tells a convincing story of how social media sets the tone, mood, and modality of our everyday existence. Compellingly written, this is a must-read modern tale of engagement and disconnection."—Zizi Papacharissi, author of Affective Publics: Sentiment, Technology, and Politics"Disconnect is a timely, theoretically rich assessment of Facebook as platform and assemblage. Rhetorics of connectivity dominate Silicon Valley, and Tero Karppi helps illuminate and describe the complex, flickering patterns of connection and disconnection that envelop the networked users of such platforms. This is a valuable, accessible guide to the politics and poetics of Facebook."—Amit Ray, Rochester Institute of Technology"Disconnect could not have come at a more important time. Tero Karppi’s nuanced writing brings out the rich complexities of social media life and disconnection. This must-read book shows that walking away may not remove Facebook’s presence in our lives, but it reveals the limits of social media in our world and the business models that are built to keep us connected."—Jason Farman, author of Delayed Response: The Art of Waiting from the Ancient to the Instant World"Its “technosocial fabric” informs the ecology of social media in general, whose key historical difference to other media is that “viewers are actively involved with the content as redistributors and recommenders”."—Neural"This provocative, lively book is significant for challenging users to think critically about these tropes in the digital age. A welcome addition to collections on technology, media, and society."—CHOICE"A particular strength of the book is the way in which the discussion of affect, which can sometimes be nebulous and somewhat abstracted, is repeatedly pinned down into specific mechanisms, policies and strategies, with subtlety and far-reaching insight. "—Leonardo ReviewsTable of ContentsLog InEngage ParticipateDeactivateDieDisconnectLog OutAcknowledgmentsNotesIndex

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Book SynopsisLanguage and the Internet gives the readers a linguistic perspective and explains them the role of internet in the changing world. The book throws light on the multilingualism of the internet and talks about the various languages the corresponding themes for in the 21st century. Also discussed in the book is the language that is employed on the web, the language that is used in the virtual world and the one that e-mails are composed in. The readers are also informed about the use of blogs for the understanding of the readers, the various challenges in the internet language and the solutions to them and the linguistic future of internet.

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Book SynopsisThis timely book presents a wide range of quantitative methods, including complex network analysis and econometric modelling, to illustrate how the Internet both follows, and at the same time challenges, more traditional geographies.Emmanouil Tranos explores the spatiality of the Internet, its physical infrastructure, and the geographic and socio-economic factors that shape its spatial distribution. He shows that although the Internet is a technical system with strong topological attributes, an almost 'hidden' spatial dimension also exists. The scattering of Internet Backbone Networks across European city-regions is compared with the aviation network in order to better understand the topology of the digital infrastructure. Finally, a causality analysis demonstrates the significant positive effect of the Internet infrastructure in the economic development of regions characterized by high absorptive capacity.This book will prove a highly fascinating read for those with an interest in Internet geographies, ICTs, regional development and infrastructure, digital economy, network analysis, and regional science. Practitioners working on local and regional development, as well as those focusing on ICTs, digital economy and smart cities, will also find this book to be an invaluable reference tool.Contents: Preface 1. Introduction 2. The Fundamentals of the Internet Infrastructure: A Cross-discipline Review 3. Methodology and Research Framework 4. The Network Nature of the Internet Infrastructure 5. Internet Backbone and Aviation Networks: A Comparative Study 6. An Explanatory Analysis of the (Unequal) Distribution of the Internet Backbone Networks 7. Internet Infrastructure and Regional Economic Development: A Causality Analysis 8. Conclusions References IndexTable of ContentsContents: Preface 1. Introduction 2. The Fundamentals of the Internet Infrastructure: A Cross-discipline Review 3. Methodology and Research Framework 4. The Network Nature of the Internet Infrastructure 5. Internet Backbone and Aviation Networks: A Comparative Study 6. An Explanatory Analysis of the (Unequal) Distribution of the Internet Backbone Networks 7. Internet Infrastructure and Regional Economic Development: A Causality Analysis 8. Conclusions References Index

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