International business Books

Book SynopsisGlobal business is affected by global terrorism and the two are intricately linked on many levels. This book is an eclectic and enlightening compendium of research that explores the interrelationships between the two. A companion to and expansion on the authors' previous books in the area, Global Business and the Terrorist Threat takes a closer look at practical business management, as influenced by terrorist infrastructure, networks and actions.Many overlapping areas of influence between business and terrorism are explored in depth in the book. Among other topics, the authors discuss terrorism and news flows and their effect on stock markets, as well as the effects of transitional terrorism on bilateral trade. The importance of business continuity in the face of ongoing threats is detailed, as are efforts to avoid inadvertent interactions with terrorist groups. Border issues, challenges of benefit-cost analysis for terrorism security regulations, the impact of 9/11 on the travel industry and the assessment and management of global interdependent risks close out the book.This book will be a choice addition to the bookshelves of researchers and practitioners in international business, public policy, and terrorism and security.Trade Review'. . . a well-organized compendium, and although there is much technical data to support the varied theories, it is a comfortable read. . . This book represents a diverse and significant contribution to our ability, as a global nation and economy, to be resilient and recover quickly and efficiently when the time comes.' -- Kathy Anne Wood, Journal of Homeland Security and Emergency Management'Global Business and the Terrorist Threat offers college-level business and security libraries a top pick charting overlapping areas of influence between business and terrorism from news effects on stock markets to the impact of terrorism on bilateral trade. . . Any advanced college-level business or social issues collection needs this unique analysis.' -- - The Midwest Book ReviewTable of ContentsContents: Preface 1. Introduction Harry W. Richardson, Peter Gordon and James E. Moore II 2. Globalization, Global Business and Global Terrorism: The Value of Mutual Support Michael D. Intriligator 3. Business Continuity: A Systematic Approach Yossi Sheffi 4. Assessing, Managing and Benefiting from Global Interdependent Risks: The Case of Terrorism and National Disasters Howard C. Kunreuther and Erwann O. Michel-Kerjan 5. NBCR Terrorism: Who Should Bear the Risk? Dwight Jaffee and Thomas Russell 6. The Resilient Response to Economic Terrorist Targeting in the UK Jon Coaffee 7. Terrorism, News Flows and Stock Markets Thomas Baumert 8. Dancing with Wolves: Avoiding Transnational Corporation Interactions with Terrorist Groups Dean C. Alexander 9. The Impact of 9/11 on Airport Passenger Density and Regional Travel Garrett R. Beeler Asay and Jeffrey Clemens 10. The Effect of Transnational Terrorism on Bilateral Trade Quan Li 11. A Global Business Strategy for North Korea Harry W. Richardson and Chang-Hee Christine Bae 12. The Economic Impacts of International Border Closure: A State-by-State Analysis Peter Gordon, James E. Moore II, Jiyoung Park and Harry W. Richardson 13. Macroeconomic Impacts of Shutting Down the US Borders in Response to a Security or Health Threat Adam Z. Rose, Garrett R. Beeler Asay, Dan Wei and Billy Leung 14. Challenges of Benefit–Cost Analyses for Terrorism Security Regulations: Observations from Regulatory Analysis of the Western Hemisphere Travel Initiative Henry H. Willis and Tom LaTourrette Index

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Book SynopsisManaging the Contemporary Multinational explores the role of headquarters in different structures of multinational firms and shows how this role is affected by the complexity of contemporary research. This topical book illustrates that contemporary research has added complexity to the attributes of the multinational, with implications for the role of headquarters. It examines claims that subsidiaries contribute to the overall competitiveness of the corporation, that they are organized in corporate networks spanning country borders, and that they depend upon specific relationships in the external network. It is stressed that headquarters' knowledge of the multinational and its business environment is crucial, but also problematic. The eminent contributors question whether headquarters have become more or less important given the complexity of contemporary research, and argue that the answer to this question depends on the theoretical foundation adopted in the multinational. Based on empirical studies, this invaluable book will be a captivating read for students and researchers interested in international business and international management.Trade Review‘. . . a recommended read for those interested in headquarter-subsidiary relations in the multinational enterprise.’ -- Jasper Hotho, Journal of International ManagementTable of ContentsContents: Preface 1. Introduction and Overview Ulf Andersson and Ulf Holm PART I: HEADQUARTERS’ ROLE AND STRUCTURES OF THE MULTINATIONAL 2. Beyond Heterarchy: Emerging Futures of the Hypermodern MNC Ivo Zander and John A. Mathews 3. The Role of Headquarters in the Global Factory Peter J. Buckley 4. Commander-in-Chief or Absentee Landlord? Key Perspectives on Headquarters in Multinational Corporations Wilhelm Barner-Rasmussen, Rebecca Piekkari, Joanna Scott-Kennel and Catherine Welch 5. Evaluating the Role of Parent HQ in a Contemporary MNC William G. Egelhoff PART II: HEADQUARTERS’ MONITORING AND VALUE-CREATING ROLES 6. A Critical Assessment of the Business Network Perspective on HQ Control in Multinational Companies Mohammed Yamin and Pervez N. Ghauri 7. Governance Costs in Headquarters–Subsidiary Relationships Gabriel R.G. Benito and Sverre Tomassen 8. Headquarters’ Potential Value-Adding by Cherry-Picking Sub-Unit Technology Development Projects Ulf Andersson and Philip Kappen 9. Determinants of HQs’ Involvement in Innovation Transfer Francesco Ciabuschi and Oscar Martín Martín 10. Internal versus External Knowledge Sourcing of Subsidiaries and the Impact of Headquarters Control Jens Gammelgaard and Torben Pedersen 11. Managing the Transfer of Externally Embedded Subsidiary Knowledge: The Role of Headquarters’ Control Mechanisms Christine Holmström 12. The Role of National Culture on the Headquarters–Subsidiary Relationship in the Multinational Corporation: The Effect of Power Distance Rian Drogendijk and Ulf Holm PART III: A DIALOGUE ABOUT THE UPPSALA MODEL OF INTERNATIONALIZATION 13. A Dialogue About the Uppsala Model of Internationalization Mats Forsgren and Jan Johanson 14. The Uppsala Model of Internationalization: A Comment Peter J. Buckley Index

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Book SynopsisIn this final collection of his essays, John Dunning looks back on more than 40 years of research in international business (IB), whilst at the same time considering possibilities for the future.This book includes fifteen updated chapters, many of which have not been widely accessible to the IB community until now. It provides a fascinating insight into the evolution of Professor Dunning?s thinking on some of the most important issues in the contemporary global economy, from the role of institutions in development to the moral challenges of global capitalism. Including some personal reflections, this compelling collection provides a unique perspective on the intellectual contribution from one of the field?s greatest scholars.This insightful book will appeal to and inspire scholars and advanced students in international business and related disciplines who are interested in the latest thinking of one of the leading figures in the field.Trade Review‘The fifteen chapters included in this posthumous collection of the most recent contributions of John H. Dunning - the most influential scholar in international business - cover a wide area of relevant issues. This volume not only presents an updated intellectual legacy of Professor Dunning’s earlier pathbreaking and extensive work, but also provides a useful roadmap for future research in the many interdisciplinary dimensions of international business. This is why the volume should be obligatory reading to academics and practitioners in international business and management, as well as in economic geography, business history, political economy, social relations, international law and international economics.’ -- Daniël Van Den Bulcke, University of Antwerp, Belgium and former Chair of the European International Business Academy‘Throughout his career, John Dunning was an innovator and a deep and practical thinker on international business. This collection of his later work is no exception to the excellence of his contribution to the field of international business. John was constantly looking for new challenges in his research and these contributions once more move the field forward. International business has lost a major thinker, but we can be consoled by the continuing excellence of John Dunning’s contributions.’ -- Peter J. Buckley, OBE, University of Leeds, UK‘John Dunning has been one of those rare scholars who are not only an expert on their topic, but integrate a wide range of contemporary scholarship to provide an eclectic perspective of the field as a whole. This book brings together some of his most significant contributions over the past decade. Extending his well known work on the theory of the MNE, he is exploring the role of institutions in shaping MNE activity, and the moral foundations of capitalism.’ -- Klaus Meyer, University of Bath, UK‘This book consists of 15 essays written by John Dunning in the first ten years of this century. Like his earlier writings, these always provide insights and pertinent analysis to take forward the basic conversation of the field of international business. Indeed, Dunning takes us “back to the future” with this, his final, book.’ -- Alan M. Rugman, University of Reading, UKTable of ContentsContents: Foreword Introduction Part I: Learning from Early Scholars 1. The Contribution of Edith Penrose to International Business Scholarship 2. If Hymer Were Writing Now with Christos N. Pitelis 3. Some Antecedents of Internalisation Theory Part II: An Institutional Perspective on International Business Scholarship 4. A New Zeitgeist for International Business Activity and Scholarship 5. The Changing Locational Determinants of MNE Activity: 1960–2006 6. Institutions and the OLI Paradigm of the Multinational Enterprise with Sarianna Lundan 7. Towards a New Paradigm of Development: Implications for the Determinants of International Business Activity 8. Institutional Reform, FDI and the Locational Competitiveness of European Transition Economies Part III: FDI and the Competitiveness of Firms and Countries 9. FDI, Globalisation and Development: Some Implications for the Korean Economy and Korean Firms 10. Foreign Direct Investment and the Locational Competitiveness of Countries 11. The Role of FDI in the Regionalisation/Globalisation Debate with Masataka Fujita and Nevena Yakova Part V: Some Ethical Challenges of Global Capitalism 12. In Search of a Global Moral Architecture 13. Corporate Social Responsibility: An Institutional Approach Part VI: Some Personal Reflections 14. Perspectives on International Business Scholarship: Fifty-Five Years of Researching and Teaching International Business 15. The United Nations and Transnational Corporations: Some Personal Reminiscences Index

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Book SynopsisThe Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.Trade Review’An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.’ - Subhash C. Jain, University of Connecticut, US ’Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume’. - Don E. Schultz, Northwestern University, USTable of ContentsContents: Foreword Preface PART I: LEADING THOUGHTS 1. Best Practices for Cross-Cultural Advertising Research: Are the Rules Being Followed? Charles R. Taylor and C. Luke Bowen 2. Understanding the Role of Culture in Advertising Wei-Na Lee and Jinnie Jinyoung Yoo 3. Adoption of Global Consumer Culture: The Road to Global Brands Ayşegül Özsomer PART II: CULTURE 4. Project GLOBE and Cross-cultural Advertising Research: Developing a Theory-driven Approach Narda R. Quigley, Mary Sully de Luque and Robert J. House 5. Typologies of Cultural Dimensions and their Applicability to International Advertising Ralf Terlutter, Sandra Diehl and Barbara Mueller 6. Culture and the Mind: Implications for Art, Design and Advertisement Takahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa Senzaki PART III: RETROSPECTIVE 7. Advertising and Consumer Culture in Old Shanghai Russell Belk and Xin Zhao 8. Unearthing Insights into the Changing Nature of Japanese Advertising via the Grounded Theory Approach Shintaro Okazaki and Barbara Mueller 9. Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’ Brent McKenzie PART IV: RESEARCH METHOD 10. International Advertising Research: Conceptual and Methodological Issues C. Samuel Craig and Susan P. Douglas 11. Sampling in International Advertising Research Louisa Ha 12. Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues Jörg Henseler, Christian M. Ringle and Marko Sarstedt PART V: THE DIGITAL INFORMATION AGE 13. International Advertising Theory and Methodology in the Digital Information Age Carolyn A. Lin 14. Online Advertising: A Cross-Cultural Synthesis Yuping Liu-Thompkins 15. The Role of e-WOM in International Communication Salvador Ruiz, María Sicilia, Inés López and Manuela López PART VI: CROSS-CULTURAL COMPARISON 16. A Comparative Study of Corporate Reputation between China and Developed Western Countries Yang Zhang and Manfred Schwaiger 17. Probability Markers in Croatian and Belgian Advertisements and Tolerance for Ambiguity Ivana Bušljeta Banks and Patrick De Pelsmacker 18. Social Media Usage and Responses to Social Media Advertising in Emerging and Developed Economies Shu-Chuan Chu and Sara Kamal PART VII: SOCIAL INTERACTION 19. Raising the Golden Arches: Advertising’s Role in the Socialization of the World Jefferey K. Johnson and Carrie La Ferle 20. Transnational Trust in Advertising Media Martin Eisend and Silke Knoll 21. The Relation between Gender and Cultural Orientation and its Implications for Advertising Ashok K. Lalwani and Sharon Shavitt PART VIII: IMC AND THE GLOBAL MARKET 22. The Importance and Relevance of Integrated Marketing Communications: A Global Perspective Philip J. Kitchen and Marwa Tourky 23. Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong Index

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Book SynopsisThis essential book analyzes the regulatory and operational challenges that foreign direct investors face in the United States, as well as the ways in which these challenges can be overcome.Firms from emerging markets, particularly China, are increasingly investing in the US - the world's most important and sophisticated national market. This path-breaking book addresses why investors need to be familiar with the issues they are facing. The topics explored include the national and international regulatory framework governing FDI in the US which has changed considerably in light of recent laws and regulations; how to navigate the various groups that influence policies in Washington D.C. (especially as far as China is concerned); and dealing with the 'liability of foreignness' that every foreign investor faces and needs to address successfully. Written by leading experts in their respective fields, academics and others interested in the various challenges associated with investing in the US - and particularly the foreign direct investment relationship between China and the US - will find this book invaluable. Executives of multinational enterprises wanting to learn more about the challenges involved should also not be without this important book.Table of ContentsContents: Foreword Carla A. Hills Preface Karl P. Sauvant 1. Is the United States Ready for FDI from China? Overview Karl P. Sauvant 2. Modes of Entry by Chinese Firms in the United States: Economic and Political Issues Steven Globerman and Daniel Shapiro 3. The US Regulatory and Institutional Framework for FDI David N. Fagan 4. The Politics of Chinese Investment in the US Timothy Frye and Pablo M. Pinto 5. Revisiting Liability of Foreignness: Socio-Political Costs Facing Chinese Multinationals in the United States Lorraine Eden and Stewart R. Miller 6. International Investment Law Protections for Chinese Investment into the US Mark Kantor 7. Is the US Ready for FDI from China? Lessons from Japan’s Experience in the 1980s Curtis J. Milhaupt Appendix I: Exon–Florio Statute: Authority to Review Certain Mergers, Acquisitions, and Takeovers Appendix II: Regulations Pertaining to Mergers, Acquisitions, and Takeovers by Foreign Persons; Final Rule Appendix III: Executive Order Further Amending Executive Order 11858 Concerning Foreign Investment in the United States Index

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Book Synopsis'In the age of the 'global village' this book will enable its future citizens to understand how they can improve their learning experience as they travel to and learn in different countries, contexts and environments. The authors have produced a rigorous yet easy to read book that is full of information, advice and practical tips for the International student. Reading and using this book will improve the quality of the experience for both the student and their teacher.'- Roger Palmer, Henley Business School, UK'This book provides an excellent insight into the means of gaining the most out of an international education. It is simple in language, invaluable in cross-cultural behaviour guidance, meaningful in challenging stereotypes, and useful in self-reflection. Quotes from students bring cultural differences to life.- Ayse Saka-Helmhout, University of Surrey, UK'Learning in the Global Classroom is an excellent reference for both university students and for academics who take their responsibilities seriously. This book makes study in another county more do-able, and is very timely given the increasing push for internationalization in universities. What could be an overwhelming challenge for the potential international student is tackled in a logical, reassuring way, with practical strategies that cover personal, social and academic issues. For most students, this text will be an 'ongoing' reference, to be referred to as situations arise. Issues that academics often complain about with regard to non-Western students are addressed, such as learning how to speak up in class discussions, critical thinking and punctuality. The text also offers sage advice that would be valuable to students who are returning to study after a prolonged absence. I will certainly recommend this book to both colleagues and students.'- Paddy O'Toole, Monash University, AustraliaThis unique and fascinating book is written for tertiary level students in the multi-cultural classroom, whether studying abroad or at home alongside international students. It relates a genuine understanding of the student perspective of learning in a multi-cultural classroom, highlighting how students possess different learning styles and attitudes to teaching and learning and demonstrating that students not only face language issues, but also numerous other unanticipated challenges. The contributors present both theoretical and practical examples of various teaching and learning strategies that international students will encounter, and reveal how to maximize the benefit of these different approaches. They provide invaluable guidance on how to overcome many of the often-unexpected factors that arise when students are faced by a different cultural environment or people who have different cultural expectations and behavior patterns. Students arrive in the tertiary classroom with a set of behaviors, characteristics and expectations derived from the educational practices of their home-country communities. With these in mind, the book asserts the importance of the student considering what they hope to learn, why they chose the particular institution enrolled with, and whether they will use their newly acquired skills in their own country, the country in which they are studying or somewhere else entirely. It illustrates that understanding exactly what a student wishes to achieve can greatly help get the best out of the international experience both inside and outside of the classroom. This highly original and insightful book will prove invaluable to all tertiary level students who move abroad to study, or who are studying in an international classroom at home.Trade Review'In the age of the 'global village' this book will enable its future citizens to understand how they can improve their learning experience as they travel to and learn in different countries, contexts and environments. The authors have produced a rigorous yet easy to read book that is full of information, advice and practical tips for the International student. Reading and using this book will improve the quality of the experience for both the student and their teacher.'- Roger Palmer, Henley Business School, UK 'This book provides an excellent insight into the means of gaining the most out of an international education. It is simple in language, invaluable in cross-cultural behaviour guidance, meaningful in challenging stereotypes, and useful in self-reflection. Quotes from students bring cultural differences to life.' - Ayse Saka-Helmhout, University of Surrey, UK 'Learning in the Global Classroom is an excellent reference for both university students and for academics who take their responsibilities seriously. This book makes study in another county more do-able, and is very timely given the increasing push for internationalization in universities. What could be an overwhelming challenge for the potential international student is tackled in a logical, reassuring way, with practical strategies that cover personal, social and academic issues. For most students, this text will be an ongoing reference, to be referred to as situations arise. Issues that academics often complain about with regard to non-Western students are addressed, such as learning how to speak up in class discussions, critical thinking and punctuality. The text also offers sage advice that would be valuable to students who are returning to study after a prolonged absence. I will certainly recommend this book to both colleagues and students.' ---Paddy O'Toole, Monash University, AustraliaTable of ContentsContents: 1. Introduction 2. The Global Classroom 3. Exchange and Study Abroad 4. Studying in a Foreign Culture 5. Benefiting from Lectures 6. The Challenges and Skills of Participation 7. Working in Groups and Teams 8. The Case Method: ‘Learning by Doing’ 9. Communication: Writing in the Global Classroom 10. Communication: Speaking in the Global Classroom 11. Success with Assessment and Examinations 12. Research Students in the Global Classroom Index

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Book SynopsisIt is apparent that environmental issues affect the livelihoods and well being of individuals, communities and businesses the world over. In that vein, this book examines the impact that climate change and other environmental factors have on business. The effect of climate change, while a significant factor, will influence business slowly, but inexorably. Executives should manage environmental risk at three levels: regulatory compliance, potential liability from industrial accidents, and pollutant release mitigation.Companies that are proactive in mitigating their exposure to climate-change risks will not only generate new profitable opportunities, but also gain competitive advantage over their rivals in a carbon-constrained future. Enhancing Global Competitiveness through Sustainable Environmental Stewardship provides frameworks for identifying how climate change might affect a business, and suggests strategy guidelines to manage the risks and seek opportunities.This seminal collection of research will be of particular interest to students and scholars of sustainability studies, business and management, and business professionals concerned with the role they will play in the changing and challenging times that lie ahead for business growth and environmental consciousness.Table of ContentsContents: Preface PART I: PERSPECTIVES ON SUSTAINABILITY 1. Climate Change and Global Business: Challenges, Opportunities and Research Guidelines Subhash C. Jain PART II: UNDERSTANDING SUSTAINABILITY CONCERNS 2. Sustainable Enterprises: Addressing Management Challenges in the Twenty-first Century Paul Shrivastava and Raymond Paquin 3. Globalization, Environmental Sustainability, and System Equilibrium John Alexander 4. Institutions, MNEs, and Sustainable Development Ben L. Kedia, Jack Clampit and Nolan Gaffney 5. The Effect of Technology Type on the Adoption and Effectiveness of Global Environmental Standards Glen Dowell and Ben Lewis PART III: STRATEGIC APPROACHES TO SUSTAINABILITY 6. The Global Reporting Initiative: Collaboration and Conflict in the Development of Non-Financial Reporting David L. Levy and Halina Szejnwald Brown 7. Driving to Distraction or Disclosure? Shareholder Activism, Institutional Investors and Firms’ Environmental Transparency R. Scott Marshall, Darrell Brown and Marlene Plumlee 8. Dynamic Networks and Successful Social Action: A Theoretical Framework to Examine the Coca-Cola Controversy in Kerala, India Sridevi Shivarajan 9. How Can Sustainable Environmental Stewardship Enhance Global Competitiveness? Irene Henriques Index

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Book SynopsisThe rapid international expansion of Chinese enterprises since the 1990s has attracted considerable attention in scholarly and policy circles. This book sheds fresh light on the phenomenon by explaining its determinants using the analytical lens of international business theory. The author focuses in particular on how Chinese firms interact with the institutional environment both at home and abroad. Drawing upon evidence and analysis from official statistics, Hinrich Voss concludes that the institutional change and market imperfections in China, combined with host country effects and the mediating role of trans-border social and business networks, are key facilitators of the rise of Chinese multinationals. This book provides the most up-to-date analysis of the determinants of Chinese outward foreign direct investments, and will appeal to academics with an interest in international business and management, as well as those researching China specifically and Asian business more broadly. Postgraduate students in international business, Asian business studies and international relations will find this book invaluable, as will practitioners dealing with Chinese multinational enterprises.Contents: 1. Introduction; 2. Internationalisation through Foreign Direct Investment - Stylised Facts and Theoretical Explanations; 3. Chinese Outward Foreign Direct Investments - Patterns and Explanations; 4. Quantitative Analysis and Secondary Data Sources; 5. Cross-sectional Data Analysis of the Determinants of Chinese Outward Direct Investment; 6. Conclusion; ReferencesTrade Review‘This book provides an excellent introduction to the internationalization of Chinese firms. It is guided by conventional international business theory, but not a prisoner of it. It considers hard economic variables as well as soft institutional variables. The result is a book with original and interesting findings that illustrates at once the unique aspects of Chinese multinationals and the commonalities they share with multinationals from other countries. Scholars interested in the internationalization of emerging-market firms will find this book a rich read.’ -- Ravi Ramamurti, Northeastern University, USTable of ContentsContents: 1. Introduction 2. Internationalisation through Foreign Direct Investment – Stylised Facts and Theoretical Explanations 3. Chinese Outward Foreign Direct Investments – Patterns and Explanations 4. Quantitative Analysis and Secondary Data Sources 5. Cross-sectional Data Analysis of the Determinants of Chinese Outward Direct Investment 6. Conclusion Appendix References Index

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Book SynopsisThis impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders' linkages, experience, culture and training, as well as collaboration with large MNEs. The expert contributors and the editors explore the origin and evolution of born globals and the changing history of this sector. They outline the training involved in developing international intellectual entrepreneurs and study the effects of different cultures on the origin and growth of born globals. The Handbook focuses on the different types of born globals that emerge from the general set of SMEs - ranging from the pure born globals to the born again globals, the born regionals, and their sub group of born again regionals. It also innovatively differentiates these from internationalizing SMEs and international new ventures. Providing a dynamic perspective on the development of successful born global firms, this book will prove essential reading for researchers and students of international business. Founders of born global firms will also learn about novel management practices, while educational institutions and governments will find invaluable insights on how to foster the emergence of successful born globals.Trade ReviewThe immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really succeeded in putting a highly needed great Handbook together that presents this at its best. It will stimulate further research. It is an appealing, useful and well crafted end product. - --Torben Pedersen, Copenhagen Business School, DenmarkTable of ContentsContents: Foreword Preface PART ONE: BORN GLOBALS: ORIGIN, AND EVOLUTION OF RESEARCH 1. Overview, Background and Historical Origin of Born Globals; Development of Theoretical and Empirical Research Mika Gabrielsson and V.H. Manek Kirpalani 2. Born Global or Simply Rapidly Internationalizing? Review, Critique, and Future Prospects Leonidas C. Leonidou and Saeed Samiee 3. Determinants of Different Types of Born Globals Matthias Baum, Christian Schwens and Rüdiger Kabst 4. Born Global and Born-Again Global Firms: A Comparison of Internationalization Patterns Michael Sheppard and Rod McNaughton 5. The Born Global Dilemma: Trade-off Between Rapid Growth and Control Carl Arthur Solberg 6. An Inquiry into Born Global Firm’s Learning Process: A Case Study of Information Technology-based SMEs Alex Rialp, Inmaculada Galván-Sánchez and Minerva García PART TWO: BORN GLOBALS: RESEARCH AREAS REQUIRING MORE DEVELOPMENT 7. Born Globals: Research Areas that Still Need to be Covered More Fully V.H. Manek Kirpalani and Mika Gabrielsson 8. Born Global Firms’ Use of Networks and Alliances: A Social Dynamic Perspective Susan Freeman 9. Sourcing Networks of Born Global Firms Jukka Partanen and Per Servais 10. Born Global Firms, Internet, and New Forms of Internationalization Rotem Shneor 11. Do Born Global SMEs Reap More Benefits from ICT Use than Other Internationalizing Small Firms? Noemi Pezderka, Rudolf R. Sinkovics and Ruey-Jer (Bryan) Jean 12. An Institutional Perspective on the Strategic Behavior of Chinese New Ventures Huan Zou and Pervez N. Ghauri PART THREE: BORN GLOBALS: DEVELOPING LEADERS, AND TRENDS IN OTHER RESEARCH AREAS 13. Born Globals: Trends in Developing Intellectual Entrepreneur Founders/Managers, and in Other Research Areas V.H. Manek Kirpalani and Mika Gabrielsson 14. International Pathways of Software Born Globals Olli Kuivalainen and Sami Saarenketo 15. Characteristics of Born Global Industries: The Birth of Offshore Renewables Nicolai Løvdal and Arild Aspelund 16. Portuguese Born Globals: Founders’ Linkages, Company Evolution, and International Geographic Patterns Vitor Corado Simões 17. Battleship Strategy for Managing MNC–Born Global Innovation Networks Terhi J. Vapola 18. Successful Born Globals Without Experiential Market Knowledge: Survey Evidence from China Tiia Vissak, Xiaotian Zhang and Kadri Ukrainski 19. Annotated Bibliography for Researchers Index

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Book SynopsisThe Automotive Industry in an Era of Eco-Austerity analyses the future prospects of the largest manufacturing sector in the world, the automotive industry, at a time of unprecedented global financial crisis and unrelenting environmental pressure. This unique book seeks to combine economic analysis with the environmental research to arrive at a comprehensive understanding of the forces that shape change in the automotive industry. It eschews the usual focus on technologies, and gives more attention to the impact of change on the business models and strategies adopted by the vehicle manufacturers, the scope for new entrants, and the implications for policy-makers. This richly textured book concludes that the achievement of a sustainable automotive industry will not be possible with `one best way', but that myriad technologies and business concepts, grounded in the distinct needs of different places and consumers, will be the basis of the future of mobility. Drawing on a wealth of industry data by virtue of the authors' record of many years researching the industry, this book will be invaluable to both students and researchers working within transport, industrial ecology, automobility, industrial policy, economics, regional development, sustainability, technology, and business models.Trade Review‘The book provides a thought-provoking read for anyone working in and around the automotive industry, particularly those who have an interest in how the traditional manufacturing approach can be better reconciles with sustainability objectives. It is both practical and accessible in its approach and style. . . With such flux in the automotive industry, this book should be seen as a timely contribution to the debate about the future of motorised personal mobility. Changing today’s well-established approach in the automotive sector is no easy task, as shifting the thinking of politicians and business leaders to embrace a new status quo will take a significant period of time, if it can ever be achieved. Wells does an excellent job at questioning today’s methods and setting the reader on a path towards considering different options, which makes this book a provocative read, well worth taking the time to consider.’ -- Elizabeth Box, Journal of Transport Geography‘A splendid analysis of how an automotive industry based on mass production has become an alien in our time - where diversity and personalised products and services have become the norm. Peter Wells presents an intriguing analysis of how the automotive industry can find ways forward and re-invent itself. A must read for all interested in sustainable mobility, as well as strategists in the automotive industry.’ -- Arnold Tukker, TNO Built Environment and Geosciences, The Netherlands‘The Automotive Industry in an Era of Eco-Austerity examines how we can achieve sustainable personal mobility, using a wide range of ideas and concepts. As the author stresses, this is not about the search for the best single technology for developing a sustainable car - it is much wider than that. Rather this book is about the fact that fundamental change is needed. Anyone interested in the auto industry should read it - much recommended.’ -- David Bailey, Coventry University, UK‘What the global automotive industry needs right now is ideas and this book is packed with them. Dr Wells is a master of turning a topic on its head in order to approach it from an angle that is both unique and enlightening. This book should be required reading for decision makers within the automakers, suppliers and governments, whose job it will be to shape the auto industry of tomorrow.’ -- Gareth Owen Davies, AutomotiveWorld.comTable of ContentsContents: Preface: The Era of Eco-Austerity 1. The Automotive Industry in Crisis: Economic and Environmental Failure 2. Diversity and the Industrial Ecology Metaphor 3. Contemporary Global Diversity and Cultures of Automobility 4. Emergent Diversity in the Global Automotive Industry: The Policy Agenda 5. Alternative Business Models as the Basis of a New Industrial Ecology of the Automobile 6. Enablers and Limiters of Change 7. Conclusions Bibliography Index

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Book SynopsisCan business corporations be made more responsible for their actions? Abuses of corporate power, its responsibilities and scandals, pervade political, academic and public debates. In this important book, Bryn Jones locates the sources of this 'corporate over-reach' in key features of the share-traded corporations which dominate global economies and national societies. Focussing on the disembedding of businesses from their social roots, he assesses alternative types of business system and prospects for shifting from 'social responsibility' to social accountability.Split into three parts, this book brings together a multitude of ideas and evidence from different fields to address: context and history, the social embedding and disembedding of business systems, and the pursuit and pitfalls of responsible capitalism. It concludes by recommending potential models for reform in the UK.Undergraduate and postgraduate students in politics, sociology, public policy and management programs will find this book both accessible and useful for its summaries of diverse literatures on business-society relations. The points of discussion will also be valuable for media commentators on business and politics, policy makers in the areas of business-society relations and campaigners and political activists.Trade Review'Major scandals, disasters and crises have turned shareholder capitalism, so recently trumpeted as among contemporary society's most successful achievements, into one of its most worrying problem children. In this highly readable account Bryn Jones rehearses in detail the negative consequences of the growing economic and political power of the modern corporation. He then reviews a wide range of alternative ways of organizing a market economy, examples of which are found in a variety of modern economies.' -- Colin Crouch, University of Warwick Business School, UK and Max Planck Institute for the Study of Societies, GermanyTable of ContentsContents: PART I CONTEXT AND HISTORY 1. A Climacteric of Corporate Crisis and Over-reach? 2. The ‘Anglo-Saxon’ Business Corporation: Anatomy and Evolution 3. Social Challenges for Corporate Accountability: the Rise and Fall of State Collectivism. PART II SOCIAL EMBEDDING AND DISEMBEDDING OF BUSINESS SYSTEMS 4. The Neo-Liberalisation of Big Business: Disembedding or Re-regulating? 5. Financialised Market Accountability and the Empowerment of Shareholder Value 6. Contextualising the neo-Liberal Model: Social Embeddedness of Economic Relations 7. Alternative, Socially-embedded Business Systems: Germany, East Asia, and Industrial Districts PART III THE PURSUIT OF RESPONSIBLE CAPITALISM: CAMPAIGNS AND POLITICAL RECIPES 8. Communitarian Solutions: Business as Moral Integration 9. Environmentalism and Social Movement Influences on Corporate Responsibility 10. Corporate Voluntarism: Responsibility or Accountability? 11. Embedded Accountability: Alternative Possibilities and Political Perspectives Conclusion: Re-embedding through Democratic Ownership and Governance Index

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Book SynopsisLanguage permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms.Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face.Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practitioners will find the book insightful, managerially-oriented, and easily accessible.Contents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. Language and International Management 5. Language and Networks 6. Language and Human Resource Management 7. Language and International Marketing 8. Language and Foreign Operation Modes 9. Language Strategy and Management 10. Conclusion IndexTrade Review‘This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn’t a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed examples, they show how language use in international firms influences the meaning of written documents, power relationships between people, and how individuals make sense of their corporate environment. Language becomes, in effect, a window on the entire set of challenges faced by an international firm, and this has profound implications for executives and researchers alike.’ -- Julian Birkinshaw, London Business School, UK‘A comprehensive treatment of a key international business variable that we all too often take for granted. Language is and will remain a critical component of business performance in a global environment.’ -- Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University, US‘The authors' analysis of the multilingual reality of global business expansion is consistent with my experience as chairman of a global company. Although the book has been written by academics, the writing style is clear and direct, making it an accessible and enjoyable read for anyone in the business community who is interested in the way language impacts business performance. I am happy to recommend it.’ -- Antti Herlin, Board Chairman, KONE Corporation, FinlandTable of ContentsContents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. Language and International Management 5. Language and Networks 6. Language and Human Resource Management 7. Language and International Marketing 8. Language and Foreign Operation Modes 9. Language Strategy and Management 10. Conclusion Index

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Book SynopsisThe Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.Contributors include: B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O. Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. YusofTrade ReviewThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. Ozlem Sandikci and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.' --Lyn S. Amine, Saint Louis University'This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognised market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicised understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in the Muslim branding and marketing.' - --Reina Lewis, London College of Fashion, UKThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognised market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicised understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in the Muslim branding and marketing. --Reina Lewis, London College of Fashion, UKTable of ContentsContents: 1. Islamic Marketing: An Introduction and Overview Özlem Sandıkcı and Gillian Rice PART I: MORALITY AND THE MARKETPLACE 2. Islamic Ethics and Marketing Abbas J. Ali 3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour Nazlida Muhamad 4. Investment, Fashion and Markets in the Muslim World Alexandru Balasescu PART II: MUSLIM CONSUMPTIONSCAPES 5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing Russell Belk and Rana Sobh 6. Being Fashionable in Today’s Tunisia: What About Cultural Identity? Fatma Smaoui and Ghofrane Ghariani 7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa Elizabeth C. Hirschman and Mourad Touzani 8. Lifestyles of Islamic Consumers in Turkey Yonca Aslanbay, Özlem Hesapçı Sanaktekin and Bekir Ağırdır 9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households Hayiel Hino 10. Understanding Preference Formation of Functional Food Among Malaysian Muslims Siti Hasnah Hassan PART III: MARKETING PRACTICES 11. Market-orientation and Islamic Business Practices in Malaysia Raja Nerina Raja Yusof, André M. Everett and Malcolm H. Cone 12. An International Marketing Strategy Perspective on Islamic Marketing Sonja Prokopec and Mazen Kurdy 13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing Kenneth Beng Yap 14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry Rusnah Muhamad, T.C. Melewar and Sharifah Faridah Syed Alwi 15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation Omneya Mokhtar Yacout and Mohamed Farid ElSahn 16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse Cameron Thibos and Kate Gillespie 17. Exploring Marketing Strategies for Islamic Spiritual Tourism Farooq Haq and Ho Yin Wong 18. A Digital Media Approach to Islamic Marketing Mohamed El-Fatatry, Stephen Lee, Tariq Khan and Vili Lehdonvirta PART IV: GLOBALIZATION, POLITICS AND RESISTANCE 19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance Sultan Tepe 20. The Arab Consumer Boycott of American Products: Motives and Intentions Maya F. Farah 21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets Chae Ho Lee and Jennifer D. Chandler 22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage Rula Al-Abdulrazak and Derrick Chong PART V: THE FUTURE 23. The Future of Islamic Branding and Marketing: A Managerial Perspective Paul Temporal 24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches Özlem Sandıkcı and Güliz Ger Index

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Book SynopsisThis exhaustive resource provides comprehensive coverage of the major players in the Chinese economy since the reform era, which began in 1978. It includes 200 entries briefly summarizing each individual's life and career, with a central focus on his or her accomplishments and the key roles played in the economic development of China. The emphasis of the book is on the movers and shakers of China's new economy, highlighting notable figures from both the initial economic liberalization period and the renewed growth from the early 1990s to the present time. This invaluable dictionary is the result of collaborative efforts across the globe. Over forty scholars from the United States, mainland China and Taiwan, United Kingdom, Germany, France, Norway, Israel and Malaysia contributed. They cover the full spectrum of Chinese industries from banking, finance and investment, real estate, transportation and infrastructure, to manufacturing, telecommunications, media, agriculture, automobile, pharmaceutical, food, trade, service and retail industries. The book includes not only business leaders from mainland China, but also entrepreneurs from Hong Kong, Taiwan and Southeast Asia who have strong ties with the Chinese economy. Because of the key roles they played in economic development, some leading economists and high-ranking government officials are also included. The editors do not shy away from controversial figures, whose actions have had profound impacts on the Chinese economy, and who may have gotten into legal problems later in their career. Scholars, practitioners and librarians in international business, entrepreneurship and Asian studies will find this volume an essential addition to their reference shelf.Trade Review'The Biographical Dictionary of New Chinese Entrepreneurs and Business Leaders is a starting point for research and an important addition to academic libraries supporting a program in business.' -- Lucy Heckman, American Reference Books Annual'This new biographical dictionary can be considered the first Asian business biographical book of its kind to systematically profile Chinese entrepreneurs and business leaders based on independent research, and thus, may serve to be a recognized and respected works of reference for practitioners who may be interested in learning and understanding the acquaintance of building guanxi with the right people while doing business in China. In addition, this Dictionary is a useful reference source of information for academics, researchers and librarians specializing in the fields of international Asian business studies, entrepreneurship, Chinese economic system.' -- William Choy, Chinese Management Studies'The book is an outstanding compilation. It is easy to use, the information is clear and well-presented, and the volume is smart and robustly crafted. . . The book is an important reference source for practitioners in international business, entrepreneurs and Asian studies.' -- Bob Duckett, Reference Reviews'The current compilation fills the need for a Who's Who in the Chinese business world. . . This is a useful reference for scholars and students in China studies and for business practitioners. Recommended.' -- K.T. Wei, ChoiceTable of ContentsContributors to the volume and their entries Aldo Ahlers Jr Sun Guangxin Matthew Amick Chang Chung-Mou (Zhang Zhongmou), Jiang Nanchun (Jason Jiang), Barry Lam (Lin Baili), Wen Sayling (Wen Shiren), Wu Yijian Dongmei Cao Chen Jinyi, Liang Jianzhang, Wu Ying, Zhao Xinxian, Zhu Mengyi Julian Chambliss Bao Yugang, Chai Songyue, Feng Lun, Henry Ying Tung Fok (Huo Yingdong), Shen Taifu Howard Chiang Zhang Weiying Victoria Chu Ma Hong, Ning Xiangdong, Wu Dingfu, Xie Fuzhan, Xie Xuren Mary Conway Dato-on Li Rucheng, Henry Sy Sr (Shi Zhicheng), Yang Rong, Zheng Yonggang Huijuan Cui Ma Weihua Xiaodong Du Guo Zeli, Ni Runfeng Quek Kia Fatt William Hengjem Cheng (Zhong Tingshen), Hu Maoyuan, Robert Hock Nien Kuok (Guo Henian), Yang Guoping, Yin Tongyao Marc Fetscherin Chen Lihua, Gu Chujun, Guo Hao, Li Xiaohua, Liu Hanyuan, Sun Guangxin, Xu Ming, Xu Rongmao, Zhang Simin Mareike Fetscherin Henry Ying Tung Fok (Huo Yingdong), Shen Taifu Charlotte Froehlich Chen Lihua Daniel Galvez Xu Ming Adeta Gayah Li Xiaohua James P. Gilbert Li Lihui, Wang Xuebing, Yi Gang, Zhang Enzhao, Zhang Jianguo, Zhou Xiaochuan Hui He Li Jun, Li Yanhong, Rong Yiren, Wu Yi, Xiang Huaicheng Alex Hellberg Liu Hanyuan Arthur Holst Chen Feng, Duan Qiang, Ma Wanqi (Ma Man-Kei), Mu Xinsheng, Wei Jiafu Lujin Huang Cao Guowei, Chang Xing, Chen Xiao, Chen Xiaoxian, Ding Jian, Fan Gang, Gao Dekang, Jing Shuping, Pan Shiyi, Song Weiping, Wen Tiejun, Xie Tielan, Xu Xiaoping, Yang Kaisheng, Yang Mingsheng, Yu Shumin, Yu Yu, Zhang Chaoyang (Charles Zhang), Zheng Shengtao, Zhou Bohua Loi Teck Hui William Hengjem Cheng (Zhong Tingshen), Hu Maoyuan, Robert Hock Nien Kuok (Guo Henian), Yang Guoping, Yin Tongyao David Irving Chai Songyue, Feng Lun Jonatan Jelen Miao Shouliang, Peng Xiaofeng, Sun Hongbin, Yang Guoqiang, Ye Lipei (Eddie Ye), Zhang Jindong Hong Jiang Yang Yuanqing Qian Hu Li Dongsheng Thomas D. Lairson Chen Yun, Deng Xiaoping, Wen Jiabao, Zhao Ziyang, Zhu Rongji Christoph Lattemann Huang Guangyu, Liu Yonghao, Lu Guanqiu, Nan Cunhui Jen-Kai Liu Bo Xilai, Xu Kuangdi, Yang Yuanyuan, Zhang Qingwei, Zhu Yanfeng Francisco Lutz Gu Chujun Michael J. Miske Fu Chengyu, Jin Zhiguo, Li Shufu, Shang Fulin, Tian Deju Xiafang Mo Li Yining, Ma Yun, Wu Jinglian, Yang Lan Michael A. Moodian Li Zekai (Richard Li, Tzar Kai Li), Yang Bin, Yuan Longping, Zhang Yin, Zhou Zhengyi Rebecca Montaner Geng Xiaoping Guibin Mu Zhou Houjian Tim Poplin Zhang Simin Natalie Powers Xu Rongmao Martina Jing Quan Li Ning, Ma Huateng, Mai Boliang, Ren Zhengfei, Wang Wenjing Hui Shi Dong Mingzhu, Ning Gaoning Amir Shoham Li Jun, Li Yanhong, Rong Yiren, Wu Yi, Xiang Huaicheng Sangeeta Singh Ding Lei, Guo Guangchang, Li Ka Shing (Li Jiacheng), Liu Chuanzhi Zong Qinghou Linda G. Sprague Liu Ji Clay Stanfield Dai Zhikang, Liu Bo, Liu Xiaoguang David Straub Eysayup Ekrem (Aikelamu Aishayoufu), Rebiya Kadeer, Mayirjon (Mayierjiang), Mi Enhua, Tang Wanxin Jianmin Sun Dong Mingzhu, He Boquan, Hou Weigui, Li Dongsheng, Ma Weihua, Ning Gaoning, Xie Qihua, Yang Yuanqing, Ye Long, Zhang Yue, Zhou Houjian Sunny Li Sun Li Ning, Ma Huateng, Mai Boliang, Ren Zhengfei, Wang Wenjing Shawn Tavares Guo Hao Siri Terjesen Zhang Gang Rachel Todd Donald Tsang (Zeng Yinquan) Min Tong Chi Yufeng, Guo Xianchen, Mu Zhanying, Pan Ning, Wang Weibin Fu-Sheng Tsai Steve Chang (Zhang Mingzheng), Terry Kuo (Guo Taiming), Lee Rie-Ho (Li Ruihe), Stan Shi (Shi Zhenrong), Jerry Chih-Yuan Yang (Yang Zhiyuan) Denise Tsang Chen Tianqiao, Stanley Ho (He Hongshen), Liu Jiren, Qiu Bojun, Xu Shaochun Hua Wang Liu Changping, Miao Wei, Tan Xuguang, Wang Linxiang, Wang Yung-ching (Wang Yongqing) Zhen Wang Ye Long Joshua Wickerham Hu Shuli, Li Jinhua, Li Xiaopeng, Wang Mengkui, Wang Zhidong Audrey Wu Liu Ji Depin Yang Zhang Yue Tao Yang He Boquan, Hou Weigui Shirley Ze Yu Li Jingwei, Long Yongtu, Shi Xiaoyan, Tsang Hin Chi (Zeng Xianzi), Wang Yan Xiaoqi Yu Duan Yongping, Ge Wenyao, Kong Dan, Shaw Runrun (Shao Yifu), Wang Liheng Hong Zhang Lang Xianping, Shi Yuzhu, Wang Guangying, Wang Jiafen, Yu Zuomin Jian Zhang Hu Angang, Rong Zhijian Weidong Zhang Lai Changxing, Mou Qizhong, Nian Guangjiu, Shi Zhengrong, Wang Xuan Wenxian Zhang Chang Xiaobing, Li Xiaopeng, Donald Tsang (Zeng Yinquan), Wang Mengkui, Wang Zhidong, Wang Zhongjun, Wu Renbao, Zhang Ruimin Ying Zhang Bi Dongjiang, Deng Zhonghan, Pan Gang, Tian Suning, Zhou Dahu Yi Zhao Xie Qihua

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Book SynopsisGlobalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the development and macro trends of the electronics industry within the wider context of global technology outsourcing. Lucio Cassia examines the whole supply chain of the electronics industry and highlights the changes due to the effects of global outsourcing. He moves on to describe hypotheses of growth, and consider likely future developments - including the reshaping of firms' competitive strategies. The author also explains the patterns of development of new technologies and changes in the competitive positioning of the firms. This innovative book will appeal to academics and scholars interested in the strategic growth of firms and technological innovation. The insights presented in the book will also interest entrepreneurs, managers and practitioners who make decisions about competitive strategies in a global context.Trade Review’This book is an enormous and impressive work on the development of global outsourcing strategies in the electronic industry, and offers a well balanced mix of practical and theoretical discourse on the topic. The book is suited primarily for practitioners and MBA students to learn about the extent and evolution of outsourcing arrangements as well as major players in the industry. For academics, the in-depth analysis of those major players in the industry adds realism to their conceptual understanding.' -- Masaaki Kotabe, Temple University, US'The electronics industry is one of the most interesting arenas to study new trends in competition, globalisation, and outsourcing. In this book Lucio Cassia provides a very detailed and insightful analysis of this industry, with plenty of empirical data to support his points. Anyone with an academic or practitioner interest in the topic will be able to take away key messages through this study of the evolution of global outsourcing in electronics.' -- Michael Mol, Warwick Business School, UKTable of ContentsContents: 1. Introduction Part I: Global Outsourcing in the Electronics Industry 2. Electronics Industry 3. Outsourcing Strategy and Processes Part II: Global Electronics Supply Chain 4. Component Suppliers and Distributors 5. Electronics Manufacturing Services 6. Original Design Manufacturers Part III: Growth Strategies in Outsourcing 7. Growth through Mergers and Acquisitions 8. Industry Evolution and Strategic Positioning 9. Design Outsourcing 10. Strategic Competitive Dynamics Bibliography Index

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Book SynopsisAlthough there is an expanding body of literature on the characteristics, aspirations, motivations, challenges and barriers of mainstream entrepreneurs, relatively little is known about whether these findings can be applied to the entrepreneurial activities of minority groups. This book addresses this short-fall and presents an international review of the characteristics, motivations and obstacles of eight minority groups: younger; older; women; ethnic; immigrant; lesbian, gay and bisexual; disabled; and indigenous entrepreneurs. The expert contributors discover enormous variability between these minority groups, such as in the motivators that either 'pushed' or 'pulled' individuals into an entrepreneurial venture, as well as diverse attitudes toward 'success': some groups wanted to achieve financial security - others wanted to enhance their sense of self-worth, or to change existing social and economic circumstances. However, some striking similarities were noted: initial disadvantage often created a powerful impetus to starting up a business venture, and accessing finance was extremely difficult for many. Including comparative cross cultural data and case studies on the various minority groups reviewed, both post graduate students and undergraduate students studying entrepreneurship will find this book an invaluable resource. In addition, it will also be of interest to policy makers, governments and all those who wish to comprehend the nature of small business ownership for a wide range of minority business owners.Trade ReviewIn their powerful presentation of Minorities in Entrepreneurship, the authors go beyond the traditional definitions of entrepreneurship to enhance our understanding of minority groups whether they be younger, older, women, ethnic, immigrant, LGB, disabled or indigenous. The book provides a new perspective on the driving forces in becoming a business owner and the ''push'' and ''pull'' factors within and across groups. Enhanced by in-depth case studies of members in each group, the study is a valuable contribution to the understanding of all venture owners, a rich reference source for scholars, and a worthwhile book of readings for students in the fields of entrepreneurship and gender and diversity. - Dorothy Perrin Moore, The Citadel in Charleston, South Carolina, USA There are books on minorities and there are books on entrepreneurship, but there are no books combining the two - and amongst a wide range of minorities in society. This truly is a novel and innovative work, and should be essential reading for all interested this topic. - --Cary L. Cooper, CBE, Lancaster University Management School, UKTable of ContentsContents: 1. Introduction: Minorities in Entrepreneurship – An International Review 2. Younger Entrepreneurs 3. Older Entrepreneurs 4. Women Entrepreneurs 5. Ethnic Minority Entrepreneurs 6. Immigrant Entrepreneurs 7. Lesbian, Gay and Bisexual (LGB) Entrepreneurs 8. Disabled Entrepreneurs 9. Indigenous Entrepreneurs 10. Conclusion: Minorities in Entrepreneurship – An International Review Index

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Book SynopsisThe global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume. Contributors: Y. Bao, E. Berger, S.T. Cavusgil, C.S. Craig, S.P. Douglas, A. el Banna, J. Evans, F. Fastoso, E. Gencturk, D.A. Griffith, S.C. Jain, J.K. Johansson, D. Kandemir, L.C. Leonidou, P. Magnusson, P. Matthyssens, S.A. Murphy, C.C. Nakata, N. Papadopoulos, P. Pauwels, J.I. Rojas-Mendez, E. Ruzo, S. Samiee, R. Sarathy, J.T. Simpson, C.M.P. Sousa, R. Varadarajan, S.A. Westjohn, J. Whitelock, S. Xu, G. Yalcinkaya, A. Yaprak, C. Yeo, S. ZhangTable of ContentsContents: Preface PART I: GLOBAL BRANDING ISSUES 1. The Limits of Global Branding: The Emerging Market Challenge Susan P. Douglas and C. Samuel Craig 2. The Promises of Global Branding: Market Shares in Major Countries 2000–2009 Johny K. Johansson 3. Promoting Products from Developing Countries: Roles of Brand Name and Spokesperson Yeqing Bao, Shi Zhang and James T. Simpson 4. Relevance and Rigor in International Marketing Research: Developments in Product and Brand Origin Line of Inquiry Saeed Samiee and Leonidas C. Leonidou 5. Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing Nicolas Papadopoulos, Alia el Banna, Steven A. Murphy and José I. Rojas-Méndez PART II: INSIGHTS INTO INTERNATIONAL MARKETING STRATEGY 6. Conjectures on Innovation Drivers in an Emerging Market: India Rajan Varadarajan 7. The Internationalization Process Revisited: Institutionalization, Exploitation and Exploration Pieter Pauwels and Paul Matthyssens 8. Resource-Advantage Theory: Insights for Global Marketing Strategy Research David A. Griffith and ChangSeob Yeo 9. International Advertising Strategy: Some Thoughts on Subjectivity and Decision-making in the Standardization Decision Jeryl Whitelock and Fernando Fastoso 10. The Standardization Construct in International Marketing: Earlier Conceptualization and Suggestions for Further Development Attila Yaprak, Shichun Xu and S. Tamer Cavusgil 11. Subsidiary Marketing Strategy Implementation (SMSI): The Missing Link of International Marketing Strategy Research Esra Gencturk and Destan Kandemir PART III: CULTURAL ISSUES IN INTERNATIONAL MARKETING RESEARCH 12. Managerial Determinants of Export Performance: Direct and Moderating Effects Carlos M.P. Sousa and Emilio Ruzo 13. The Role of Psychic Distance in International Marketing Strategy Implementation Jody Evans 14. Understanding the Role of Culture in Online Groups Goksel Yalcinkaya 15. Is There a Country-of-Origin Theory? Peter Magnusson and Stanford A. Westjohn 16. Theory of the Global Consumer Stanford A. Westjohn and Peter Magnusson PART IV: HARNESSING THE BOP MARKET 17. Integrated Strategies for the Base of the Pyramid Ravi Sarathy 18. New Product Development for the Base of the Pyramid: A Theory- and Case-based Framework Cheryl C. Nakata and Estelle Berger 19. Bottom of the Pyramid Market: Theory and Practice Subhash C. Jain Index

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Book SynopsisThe Nature of the New Firm presents a number of studies on the blurring of boundaries within and between organizations and institutions. Globalization has created new ways of doing business, new institutions to oversee them, and has introduced a spectrum of new protagonists to the international arena. Scholars and practitioners have been challenged by the evolving environment to find new ways to interact and, in the process, many of the traditional boundaries that have existed within and between organizations and institutions have become increasingly blurred. This unique compendium sheds light on these and other topics on the question of change, both within and between organizations and institutions. The contributors have expertly combined the insights of some of the biggest names in the fields of economics, business and strategic management, both present and future and in doing so offer scholars a tailor-made, up-to-date study on the topic of economic change. This book will prove to be a compelling read for students, scholars and policy makers of international business, industrial organization and strategy.Trade Review'The emerging knowledge economy is prompting decisive changes in the organization of business firms. Corporate hierarchies flatten under the impact of ICT and the need to delegate decision rights. The boundaries of the firm shrink under the impact of outsourcing and viable relational contracting. However, we still know very little about the mechanics and manifestations of this process. Killian McCarthy, Maya Fiolet, and Wilfred Dolfsma's The Nature of the New Firm breaks new ground in our understanding of changing economic organization. It will appeal not only to theorists of the firm, but also to management scholars and sociologists interested in organization.' -- - Nicolai J. Foss, Copenhagen Business School, DenmarkTable of ContentsContents: Introduction Killian J. McCarthy, Maya Fiolet and Wilfred Dolfsma PART I: WITHIN THE FIRM Introduction to Part I: Organization Theorists Struggling with a View of Humankind – Power, Ethics and Top Management Teams Sjoerd Beugelsdijk 1. Power, and the Destruction of Value in Mergers and Acquisitions Claire E. Ashton-James, Killian J. McCarthy and Anca Dranca-Iacoban 2. Reinforcing Ethical Behavior through Organizational Architecture: A Hypothesized Relationship Raymond O.S. Zaal 3. Industry Differences in Strategic Decision Making of Dutch Top Management Teams Alexander S. Alexiev, Justin J.P. Jansen, Frans A.J. Van den Bosch and Henk W. Volberda PART II: BETWEEN FIRMS Introduction to Part II: New Firms Interacting Wilfred Dolfsma and Geert Duysters 4. The Multifaceted Effects of Institutions on Firm Strategies and Entrepreneurial Actions Michael A. Hitt and Tiago Ratinho 5. Profiting from Digitally Distributed Cultural Products: The Case of Content Producers in the Video Games Industry G.J. (Joost) Rietveld 6. Serial Acquirers’ Reconfiguration Capability: Moving Beyond Existing Knowledge Boundaries Nima Amiryany, Marleen Huysman, Ard-Pieter de Man and Myriam Cloodt 7. When Firms do not Benefit from Collaborative Experience: Differences in the Intensity and Nature of Interorganizational Relationships Astrid A. ter Wiel and Paul W.L. Vlaar PART III: BETWEEN FIRMS AND SOCIETY Introduction to Part III: Exploring the Logic of Organizational Boundaries Peter Groenewegen 8. The Impact of Works Councils on Productivity in Times of Reorganization Saraï Sapulete, Arjen van Witteloostuijn, Annette van den Berg and Yolanda Grift 9. Corporate Entrepreneurship in the Non-profit Sector: Recombining Resources to Create Social Value Maya Fiolet 10. Social and Nonprofit Marketing: Issues and Opportunities in Marketing Beyond Business Charles B. Weinberg and Hsin-Hsuan Meg Lee Index

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Book Synopsis'This book is an excellent collection of practical and useful cases in cross-cultural management, with some that are very different from what we would call ''traditional'' cases in cross-cultural management. They are excellent teaching material with an introduction and a conclusion that show students and practitioners how meanings are negotiated in diverse and complex cross-cultural situations.' - Marie-Therese Claes, Louvain School of Management, Belgium 'A fascinating book for both the diversity of cultures that are touched upon (from Asia and Africa to Europe and America) and the cultural analyses that are made of various management situations resulting from the transfer of management techniques across countries or the encountering of those embedded in different cultures.'- Philippe d'Iribarne, CNRS, France 'A group of multidisciplinary authors from various countries and cultures bring rich experience to this volume. The focus on real-life situations offers a fresh perspective on culture in organizations and management through in-depth case studies including both academic and pedagogical sides. It addresses multi-level cross-cultural issues of international strategic importance for globalizing workplaces. This insightful book is excellent reading for practitioners as well as scholars and students interested in applications in the field of cross-cultural management.' - Cordula Barzantny, Toulouse Business School, France'This volume offers an insightful introduction to qualitative field research aiming to understand the dynamics in intercultural business interactions. Based on the findings provided in ten rich cases from Asia, Europe, North Africa, USA and Latin America, the editors also propose strategies for more effective collaboration in challenging multiple-cultures contexts. The authors and editors have succeeded in transforming the field studies into cases that are stimulating and thought provoking readings, both for practitioners and students of cross-cultural management.'- Anne-Marie Soderberg, Copenhagen Business School, Denmark The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer. Based on empirical fieldwork and qualitative analyses, this path-breaking book will appeal to graduate and postgraduate students in international management as well as practitioners.Contributors: G. Azevedo, C.I. Barmeyer, S. Chevrier, L. Clausen, E. Davoine, G. Hollinshead, J. Lemmergaard, J. Mahadevan, S. Michailova, S.L. Muhr, H. Primecz, I. Rittenhofer, L. Romani, S.A. Sackmann, S. Tukiainen, H. YousfiTrade Review'Primecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differences in business. Their framework of negotiated meaning systems, and the rich cases that illustrate the ''in-the-moment'' experiences of global managers as they conduct business in culturally unfamiliar milieus provide managers and educators with a powerful tool for developing global managerial skills. This is a book every global manager and cross-cultural educator should have on his or her bookshelf.' --Mark E. Mendenhall, University of Tennessee, Chattanooga'This is a unique, alternative view of culture that has both practical and theoretical significance. The creative analysis of cases from around the world moves the field beyond the sophisticated stereotyping that can result from relying solely on cultural value dimensions to decode interactions. The cases address significant cross-cultural issues, providing useful lessons and richer perspectives on culture.' --Joyce Osland, San Jose State University, US'Cross-Cultural Management in Practice is a powerful pick for any college-level business holding and considers the diversity of cultures around the world and how various management scenarios evolve from the transfer of business management techniques across these cultures. It analyzes the dynamics of intercultural business interactions, is based on findings provided in cases from Europe, Asia, North Africa, the US and Latin America, and offers many eye-opening cases. . . The result is a powerful survey that business managers working in an international arena will find a ''must'' reference.' --The Midwest Book ReviewTable of ContentsContents: Introduction 1. Culture and Negotiated Meanings: The Value of Considering Meaning Systems and Power Imbalance for Cross-Cultural Management Laurence Romani, Sonja A. Sackmann and Henriett Primecz 2. On the Road Again: Culturally Generic Spaces as Coping Strategies in International Consultancy Sara Louise Muhr and Jeanette Lemmergaard 3. Dynamics of Ethnocentrism and Ethnorelativism: A Case Study of Finnish–Polish Collaboration Sampo Tukiainen 4. Exploring the Cultural Context of Franco–Vietnamese Development Projects: Using an Interpretative Approach to Improve the Cooperation Process Sylvie Chevrier 5. The Intercultural Challenges in the Transfer of Codes of Conduct from the US to Europe Christoph I. Barmeyer and Eric Davoine 6. When American Management System Meets Tunisian Culture: The Poulina Case Hèla Yousfi 7. Corporate Communication Across Cultures: A Multi-level Approach Lisbeth Clausen 8. Engineering Culture(s) Across Sites: Implications for Cross-cultural Management of Emic Meanings Jasmin Mahadevan 9. Negotiating Meaning Across Borders (Finally!): Western Management Training in Eastern Europe Snejina Michailova and Graham Hollinshead 10. Intercultural Integration in Sino–Brazilian Joint Ventures Guilherme Azevedo 11. Divorcing Globalization from Orientalism: Resembling Economies and Global Value Added Iris Rittenhofer 12. Culture and Negotiated Meaning: Implications for Practitioners Sonja A. Sackmann, Laurence Romani and Henriett Primecz Index

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Book SynopsisThe Automotive Industry in an Era of Eco-Austerity analyses the future prospects of the largest manufacturing sector in the world, the automotive industry, at a time of unprecedented global financial crisis and unrelenting environmental pressure. This unique book seeks to combine economic analysis with the environmental research to arrive at a comprehensive understanding of the forces that shape change in the automotive industry. It eschews the usual focus on technologies, and gives more attention to the impact of change on the business models and strategies adopted by the vehicle manufacturers, the scope for new entrants, and the implications for policy-makers. This richly textured book concludes that the achievement of a sustainable automotive industry will not be possible with `one best way', but that myriad technologies and business concepts, grounded in the distinct needs of different places and consumers, will be the basis of the future of mobility. Drawing on a wealth of industry data by virtue of the authors' record of many years researching the industry, this book will be invaluable to both students and researchers working within transport, industrial ecology, automobility, industrial policy, economics, regional development, sustainability, technology, and business models.Trade Review‘The book provides a thought-provoking read for anyone working in and around the automotive industry, particularly those who have an interest in how the traditional manufacturing approach can be better reconciles with sustainability objectives. It is both practical and accessible in its approach and style. . . With such flux in the automotive industry, this book should be seen as a timely contribution to the debate about the future of motorised personal mobility. Changing today’s well-established approach in the automotive sector is no easy task, as shifting the thinking of politicians and business leaders to embrace a new status quo will take a significant period of time, if it can ever be achieved. Wells does an excellent job at questioning today’s methods and setting the reader on a path towards considering different options, which makes this book a provocative read, well worth taking the time to consider.’ -- Elizabeth Box, Journal of Transport Geography‘A splendid analysis of how an automotive industry based on mass production has become an alien in our time - where diversity and personalised products and services have become the norm. Peter Wells presents an intriguing analysis of how the automotive industry can find ways forward and re-invent itself. A must read for all interested in sustainable mobility, as well as strategists in the automotive industry.’ -- Arnold Tukker, TNO Built Environment and Geosciences, The Netherlands‘The Automotive Industry in an Era of Eco-Austerity examines how we can achieve sustainable personal mobility, using a wide range of ideas and concepts. As the author stresses, this is not about the search for the best single technology for developing a sustainable car - it is much wider than that. Rather this book is about the fact that fundamental change is needed. Anyone interested in the auto industry should read it - much recommended.’ -- David Bailey, Coventry University, UK‘What the global automotive industry needs right now is ideas and this book is packed with them. Dr Wells is a master of turning a topic on its head in order to approach it from an angle that is both unique and enlightening. This book should be required reading for decision makers within the automakers, suppliers and governments, whose job it will be to shape the auto industry of tomorrow.’ -- Gareth Owen Davies, AutomotiveWorld.comTable of ContentsContents: Preface: The Era of Eco-Austerity 1. The Automotive Industry in Crisis: Economic and Environmental Failure 2. Diversity and the Industrial Ecology Metaphor 3. Contemporary Global Diversity and Cultures of Automobility 4. Emergent Diversity in the Global Automotive Industry: The Policy Agenda 5. Alternative Business Models as the Basis of a New Industrial Ecology of the Automobile 6. Enablers and Limiters of Change 7. Conclusions Bibliography Index

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Book SynopsisA comprehensive analysis of how the large corporation has impacted national and global governance. Wilks has made an important contribution to the literature on the changing political and social role of business in contemporary capitalist polities.'- David Vogel, University of California, US'Observers are increasingly realizing that that the large corporation has become one of the main institutions that govern our lives; the market economy, which in principle prevents corporations from possessing political power, today endows them with that power. Stephen Wilks here traces the extraordinarily important implications of this fact, and makes some sober proposals for tackling the problems it creates for democracy. Others have noted this phenomenon; here at last is a thorough study of it - detailed enough to satisfy the standards of social science; worrying enough to command the concern of policy makers; and written in an approachable style to attract the general reader.'- Colin Crouch, University of Warwick, UK'This is a book that needed to be written and Stephen Wilks has the academic understanding and breadth of practical experience to accomplish the task with authority and conviction. This is an important book, not only because it helps to fill a gap in a still under developed literature on the political role of the modern corporation, but because it raises important and disturbing questions about contemporary democracy.'- Wyn Grant, University of Warwick, UKThe large business corporation has become a governing institution in national and global politics. This trail-blazing book offers a critical account of its political dominance and lack of democratic legitimacy.Thanks to successful wealth generation and ideological victories the large business corporation has become an effective political actor and has entered into partnership with government in the design of public policy and delivery of public services. Stephen Wilks argues that governmental and corporate elites have transformed British politics to create a 'new corporate state' with similar patterns in the USA, in competitor economies - including China - and in global governance. The argument embraces multinational corporations, corporate social responsibility, corporate governance and the inequality generated by corporate dominance.The crucial analysis presented in this ground-breaking book will prove invaluable for academics, researchers and both under- and postgraduate students with an interest in the role of the corporation in politics and society across a wide range of fields including business and management (business ethics), politics, political economy, sociology, corporate governance and strategy.Contents: Preface 1. The Genesis of a Governing Institution 2. The Corporation as a Political Actor 3. Globalisation and the Enhanced Power of Multinational Corporations 4. Corporate Power in the UK: The Rise of the Corporate Elite 5. The Politics of the New Corporate State 6. Partnership and Policy in Britain s New Corporate State 7. Multinational Corporations as Partners in Global Governance 8. Corporations, Culture and Accountability 9. How Persuasive is Corporate Social Responsibility? 10. The Explosion of Interest in Corporate Governance 11. Conclusion: Fairy-tales, Facts, Foci and Futures Bibliography IndexTrade ReviewI consider this book to be an outstanding contribution to the study of the power of large business corporations; it takes a fresh perspective by making fruitful connections between (1) new institutionalism and political economy, (2) the domestic and transnational levels of corporate power and governance, and (3) different key corporate political agendas like CSR and corporate governance. --Martin Fougère, Hanken School of Economics, FinlandIn a much-needed and important overview and analysis of the field that should appeal to students of political science and corporate law, Wilks argues the forces that created the corporation have ''unleashed new autocrats, immune from effective political control''. His argument in The Political Power of the Business Corporation is that it is impossible to understand the ''structural dependence'' between the state and the corporation without studying the corporation in its mould as a political actor. --LSE Review of BooksTable of ContentsContents: Preface 1. The Genesis of a Governing Institution 2. The Corporation as a Political Actor 3. Globalisation and the Enhanced Power of Multinational Corporations 4. Corporate Power in the UK: The Rise of the Corporate Elite 5. The Politics of the New Corporate State 6. Partnership and Policy in Britain’s New Corporate State 7. Multinational Corporations as Partners in Global Governance 8. Corporations, Culture and Accountability 9. How Persuasive is Corporate Social Responsibility? 10. The Explosion of Interest in Corporate Governance 11. Conclusion: Fairy-tales, Facts, Foci and Futures Bibliography Index

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Book SynopsisChina's Global Economic Footprint is large and growing. In recent years, China has contributed a third or more to the growth of the global economy following its meteoric rise starting in the 1980s and gathering momentum in the 1990s. China has convincingly demonstrated the efficacy of investment and export-led growth as a model of development and has achieved economic stardom using a mix of industrial, trade and exchange rate policies within the framework of a gradually reforming socialist market economy. This Research Review explores China's economy and will be an invaluable resource for China watchers and researchers, students and policymakers interested in learning from East Asia's development, understanding how China transformed its economy and exploring how China might come to grips with the challenges ahead.Table of ContentsContents: Research Review Shahid Yusuf PART I CHINA’S REFORM AND OPENING IN HISTORICAL PERSPECTIVE 1. Loren Brandt, Debin Ma and Thomas G. Rawski (2014), ‘From Divergence to Convergence: Reevaluating the History behind China’s Economic Boom’, Journal of Economic Literature, 52 (1), March, 45–123 2. Chenggang Xu (2011), ‘The Fundamental Institutions of China’s Reform and Development’, Journal of Economic Literature, 49 (4), December, 1076–151 3. Jeffrey Wasserstrom (2014), ‘China and Globalization’, Daedalus, 143 (2), Spring, 157–69 PART II THE ROLE OF SEZS AND TVES IN CHINA’S MODERNIZATION 4. Douglas Zhihua Zeng (2011), ‘How Do Special Economic Zones and Industrial Clusters Drive China’s Rapid Development?’, Building Engines for Growth and Competitiveness in China: Experience with Special Economic Zones and Industrial Clusters, Chapter 1, Washington, DC, USA: World Bank, 1–54 5. Chenggang Xu and Xiaobo Zhang (2009), ‘The Evolution of Chinese Entrepreneurial Firms: Township-Village Enterprises Revisited’, IFPRI Discussion Paper 00854, Washington, DC, USA: International Food Policy Research Institute, 1–32 PART III TRADE AND GROWTH 6. Lee Branstetter and Nicholas Lardy (2006), ‘China’s Embrace of Globalization’, in Loren Brandt and Thomas G Rawski (eds), China’s Great Economic Transformation, Chapter 16, New York, USA: Cambridge University Press, 633–82 7. Larry Qiu and D Ying Xue (2014), ‘Understanding China’s Foreign Trade: A Literature Review’, China Economic Journal, 7 (2), 168–86 8. Simon Sturn (2014), ‘From Internal Imbalances to Global Imbalances: A Survey on the Causes of China’s Export-Led Growth’, China Economic Journal, 7 (3), 320–42 9. Françoise Lemoine (2013), ‘From Foreign Trade to International Investment: A New Step in China’s Integration with the World Economy’, Economic Change and Restructuring, Special Issue on China: Re-thinking China’s Economic Transition and Development in the Post-Crisis Era, 46 (1), March, 25–43 PART IV THE CONTRIBUTION OF FDI TO CHINA’S DEVELOPMENT 10. John Whalley and Xian Xin (2010), ‘China’s FDI and Non-FDI Economies and the Sustainability of Future High Chinese Growth’, China Economic Review, 21 (1), March, 123–35 11. Gary H. Jefferson and Miao Ouyang (2014), ‘FDI Spillovers in China: Why Do The Research Findings Differ So Much?’, Journal of Chinese Economic and Business Studies, 12 (1), 1–27 PART V SOURCES AND CAUSES OF GROWTH DURING THE FIRST THREE DECADES 12. Shiyi Chen, Gary H. Jefferson and Jun Zhang (2011), ‘Structural Change Productivity Growth and Industrial Transformation in China’, China Economic Review, 22 (1), March, 133–50 13. Yasheng Huang (2011), ‘Rethinking the Beijing Consensus’, Asia Policy, 11 (1), January, 1–26 14. Richard B. Freeman and Wei Huang (2015), ‘China’s “Great Leap Forward” in Science and Engineering’, in Aldo Geuna (ed.), Global Mobility of Research Scientists: The Economics of Who Goes Where and Why, Chapter 6, London, UK: Academic Press, 155–75 15. Albert Guangzhou Hu and Gary H. Jefferson (2009), ‘A Great Wall of Patents: What s Behind China’s Recent Patent Explosion?’, Journal of Development Economics, 90 (1), September, 57–68 PART VI SHIFTING TRACKS TO A NEW GROWTH PARADIGM 16. Yu Yongding (2012), ‘Rebalancing the Chinese Economy’, Oxford Review of Economic Policy, 28 (3), Autumn, 551–68 17. David Dollar (2013), ‘China’s Rebalancing: Lessons from East Asian Economic History’, Brookings Institution Research Papers, Washington, DC, USA: Brookings Institution, 1–27 PART VII GROWTH PROSPECTS LOOKING FORWARD 18. Jesus Felipe, Utsav Kumar, Norio Usui and Arnelyn Abdon (2013), ‘Why Has China Succeeded? And Why Will it Continue to Do So’, Cambridge Journal of Economics, 37 (4), July, 791–818 19. Jeffrey Frankel (2016), ‘Globalization and Chinese Growth: End of Trends?’, HKS Faculty Research Working Paper, Cambridge, USA: Harvard University, 1–20 20. Robert J. Barro (2016), ‘Economic Growth and Convergence, Applied to China’, China and World Economy, Special Issue: China’s Growth Potential in the Medium and Long Run, 24 (5), September–October, 5–19 PART VIII FINANCIAL DEVELOPMENT AND THE PAST, PRESENT AND FUTURE ROLE OF THE RENMINBI 21. Patrick Hess (2014), ‘China’s Financial System: Past Reforms, Future Ambitions, Current State’, in F. Rövekamp and H. G. Hilpert (eds.), Currency Cooperation in East Asia, Switzerland: Springer International Publishing, 21–41 22. W. Max Corden (2009), ‘China’s Exchange Rate Policy, its Current Account Surplus and the Global Imbalances’, Economic Journal, 119 (541), November, F430–F441 23. Damian Tobin (2013), ‘Renminbi Internationalisation: Precedents and Implications’, Journal of Chinese Economic and Business Studies, Special Issue: The Renminbi as an International Currency: The Next Instalment of China’s Economic Reforms?, 11 (2), 81–99 24. Benjamin J. Cohen (2012), ‘The Yuan Tomorrow? Evaluating China’s Currency Internationalisation Strategy’, New Political Economy, 17 (3), July, 361–71 PART IX CHINA’S EMERGING MULTINATIONALS 25. Mike W. Peng (2012), ‘The Global Strategy of Emerging Multinationals from China’, Global Strategy Journal, 2 (2), May, 97–107 26. Kevin P. Gallagher and Amos Irwin (2014), ‘Exporting National Champions: China’s Outward Foreign Direct Investment Finance in Comparative Perspective’, China and World Economy, 22 (6), November–December, 1–21 27. Xiaohui Liu and Trevor Buck (2009), ‘The Internationalization Strategies of Chinese Firms: Lenovo and BOE’, Journal of Chinese Economic and Business Studies, 7 (2), 167–81 28. Tarun Khanna, Krishna G. Palepu and Philip Andrews (2011) ’Haier: Taking a Chinese Company Global in 2011’, Harvard Business Review Case Study, 1–23 PART X CHINA’S MULTIPRONGED AND WIDENING GLOBAL ENGAGEMENT 29. Wenjie Chen and Heiwai Tang (2014), ‘The Dragon is Flying West: Micro Level Evidence of China’s Outward Direct Investment’, Asian Development Review, 31 (2), September, 109–40 30. Peter Nolan (2015), ‘The West and China: Globalization and Competition in Financial Services’, Journal of Chinese Economic and Business Studies, 13 (2), 87–104 31. Michael D. Swaine (2015), ‘Chinese Views and Commentary on the “One Belt, One Road” Initiative’, China Leadership Monitor, 47, 1–24 32. Michael D. Swaine (2016), ‘Chinese Views on Global Governance Since 2008–2009: Not Much New’ China Leadership Monitor, 49, 1–13 33. Justin Yifu Lin and Yan Wang (2015), ‘China’s Contribution to Development Cooperation: Ideas, Opportunities and Finances’, FERDI Working Paper No. 119, Clermont-Ferrand, France: Fondation Pour Les Études et Recherches Sur Le Développment International, 1–30 PART XI A FRAGILE, TENTATIVE GLOBAL GIANT 34. David Shambaugh (2014), ‘China at the Crossroads: Ten Major Reform Challenges’, Brookings Institution Research Papers, Washington, DC, USA: Brookings Institution, 1–18 Index

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Book SynopsisThis inspiring Handbook brings together alternative perspectives from a range of disciplines to shed light on the nature of institutions and their relationship to firm-level practices and outcomes across a wide range of national settings. Expertly written by leading scholars from a range of different starting points, this compendium presents a synthesis of recent work relating to institutionally-informed accounts from transitional and emerging markets, as well as from mature economies. It specifically focuses on the linkage between institutions and what goes on inside firms, and the relationship between setting, strategic choice and systemic outcomes. The Handbook is explicitly multi-disciplinary, encompassing perspectives from a range of the functional areas of management studies. It will prove invaluable for postgraduate students and faculty in international business, and the wider research community in the areas of international business, corporate governance, socio-economics, and comparative HRM. Contributors: M.L. Aldred, F. Allen, M.M.C. Allen, A. Arslan, B.R. Barnes, N. Beech, J.A. Clampit, D.G. Collings, K.M. Conroy, R. Croucher, A. Cuervo-Cazurra, M. Demirbag, D. Demirbas, F. Filippaios, M. Fovargue-Davies, N.T. Gaffney, M.E. Genc, A. Giroud, J. Godard, G. Greig, N. Haworth, J.J. Hotho, S. Hughes, B. Karademir, B.L. Kedia, G. Klerck, S. Konzelmann, J. Larimo, M. McGuinness, B. McSweeney, H. Mirza, G. Morgan, C. Morrison, H. Patrick, T. Pedersen, R. Stepanov, C. Stoian, Z. Stone, M. Upchurch, K.H. Wee, G. Wood, A. Yaprak, D.A. Yen, A. YukhanaevTrade Review'The latest generation of research in comparative institutional analysis of business is impressively captured in this volume; readers find depth in theory development, breadth in application to practice and policy, and insight on the big research issues ahead. Both generalist and specialist readers will find much of value here.' --Bruce Evan Kaufman, Georgia State University, USTable of ContentsContents: Introduction Geoffrey Wood and Mehmet Demirbag PART I: INSTITUTIONS AND COMPARATIVE BUSINESS STUDIES: THE STATE OF ART 1. Institutions and Comparative Business Studies: Supranational and National Regulation Geoffrey Wood and Mehmet Demirbag 2. International Business, Multinationals and National Business Systems Glenn Morgan 3. Financing Firms in Different Countries Franklin Allen 4. Anglo-Saxon Capitalism in Crisis? Models of Liberal Capitalism and the Preconditions for Financial Stability Sue Konzelmann and Marc Fovargue-Davies 5. Framing Human Resource Management: The Importance of National Institutional Environments to What Management Does (and Should Do) John Godard 6. Constitutive Contexts: The Myth of Common Cultural Values Brendan McSweeney 7. The Role of Institutions and Multinational Enterprises in Economic Development Ben L. Kedia, Jack A. Clampit and Nolan T. Gaffney 8. The International Labour Organization Nigel Haworth and Steve Hughes 9. Categories of Distance and International Business Alvaro Cuervo-Cazurra and Mehmet Erdem Genc 10. Beyond the ‘Rules of the Game’: Three Institutional Approaches and How They Matter for International Business Jasper J. Hotho and Torben Pedersen 11. The Multinational Enterprise, Institutions and Corruption Martina McGuinness and Mehmet Demirbag PART II: INSTITUTIONS AND CONTEXT: DEVELOPED ECONOMIES 12. The Role of the MNE Headquarters in Subsidiary Innovation: An Institutional Perspective Kieran M. Conroy and David G. Collings 13. Partial or Full Acquisition: Influences of Institutional Pressures on Acquisition Entry Strategy of Multinational Enterprises Ahmad Arslan and Jorma Larimo 14. Managing Improvisational Practice: The Tension between Structure and Creative Difference Holly Patrick, Gail Greig and Nic Beech PART II: INSTITUTIONS AND CONTEXT: EMERGING AND DEVELOPING ECONOMIES 15. South–South Foreign Direct Investment: Key Role of Institutions and Future Prospects Axèle Giroud, Hafiz Mirza and Kee Hwee Wee 16. Internationalization, Institutions and Economic Growth: A Fuzzy-Set Analysis of the New EU Member States Matthew M.C. Allen and Maria L. Aldred 17. Financial System and Equity Culture Development in Central and Eastern European Countries: The Effect of Institutional Environment Zita Stone, Fragkiskos Filippaios and Carmen Stoian 18. Between Welfare and Bargaining: Union Heterogeneity in Europe’s ‘Far East’ Richard Croucher and Claudio Morrison 19. Explaining Persistence of Dysfunctionality in Post-Communist Transformation Martin Upchurch 20. The Co-evolution of the Institutional Environments and Internationalization Experiences of Turkish Internationalizing Firms Bahattin Karademir and Attila Yaprak 21. Exploring Western and Chinese Business Relationship Paradigms Dorothy A. Yen and Bradley R. Barnes 22. Reforms in Russian Corporate Governance and Evaluation of Russian Boards of Directors Dilek Demirbas, Andrey Yukhanaev and Roman Stepanov 32. Firms, Markets and the Social Regulation of Capitalism in Sub-Saharan Africa Gilton Klerck Index

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Book Synopsis'This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.'- Mark C. Casson, University of Reading, UKThe start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.This book will be useful for students and researchers interested in the theory and evidence behind creativity and entrepreneurship. Consultants and policymakers in creative industries in the UK will find this to be an essential read.Trade Review'The fast-growing creative industry now outperforms all other sectors of UK industry. Its unique characteristics of complex structures of commercial, artistic and technical resources have attracted much research attention from various disciplines. In this book, Denise Tsang provides some very valuable insights on the topic of entrepreneurial creativity of this industry, especially the complex coordination of production and distribution of digital media products. It is a very good book to recommend.' --Xiaosong Yang, Bournemouth University, UK'Tsang is well-known for her bold and original perspectives on entrepreneurship. She finds the perfect subject for her special talents in this study of creativity in digital media. She employs the previously discrete literatures on the theory of entrepreneurship and organizational creativity to analyze the online world of British television, magazine and video games. The compelling insights which emerge will be of as much interest to practitioners as to management scholars of this brave new virtual world.' --Geoffrey Jones, Harvard Business School, US'I thoroughly enjoyed reading the theoretical reviews on creativity, entrepreneurship and coordination. It is both extensive and logical. . . Categorisation of the entire creative work along three processes (conceptualising new ideas, organising creativity and managing end-to-end relationships) using three resources (commercial, artistic and technical) will provide practitioners a method to managing creative pursuits. Edward Elgar Publishing has produced another elegant volume, which is both timely as well as accessible.' --Journal of EntrepreneurshipTable of ContentsContents: 1. Entrepreneurial Creativity and Coordination of New Products 2. The Process of Entrepreneurial Creativity 3. New Ideas and Talents 4. Culture, Structure and Network 5. Outsourcing Creativity 6. The Marketing of Fun 7. Conclusion Bibliography Appendices Index

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Book SynopsisWhat role can entrepreneurship play in a European economy that is more and more open to the rest of the world? In this European Union construction, what is the place of the nation states and economies that have only recently converted to a free market economy? It is these questions, among others, that the book explores and discusses in particular. The future steps required in developing European entrepreneurship in a dynamic and international context are also analyzed and synthesized. The expert contributors reveal both the macro and micro factors that influence European entrepreneurial development, with an emphasis on high-tech firms. The particular topics addressed include: SME research and innovation policy issues; starting and growing a new venture; innovation, marketing and entrepreneurial networks; entrepreneurship and regional (cross-border) development; building competitive advantage of SMEs; and social and cultural aspects of entrepreneurship. This comprehensive work will provide a timely and important basis for academics, researchers, students, and policy-makers in the fields of entrepreneurship and European studies. Contributors: K. Arhio, J. Ateljevic, O. Basso, V. Bouchard, A. Fayolle, A. Haahti, M.-L. Kaakko, I. Kereziev, J. Klaesson, M. Merlino, O. Pesämaa, H. Pichler, R. Saner, S. Testa, K. Todorov, D. Tolstoy, D. Watkins, L. YiuTable of ContentsContents: 1. European Entrepreneurship in the Globalizing Economy: An Introduction Alain Fayolle and Kiril Todorov PART I: MACRO-ECONOMIC FACTORS IN DEVELOPING ENTREPRENEURSHIP 2. Innovative Schumpeterian Entrepreneurship: A Systemic Perspective Hanns Pichler 3. Sustainable Transborder Business Cooperation in the European Regions: The Importance of Social Entrepreneurship Raymond Saner and Lichia Yiu 4. Understanding the Impact of Culture on a Firm’s Entrepreneurial Orientation and Behaviour: A Conceptual Framework Alain Fayolle, Oivier Basso and Véronique Bouchard 5. Probioprise: Engaging Entrepreneurs in Formulating Research and Innovation Policy at the European Level David Watkins 6. The Third Sector in Action: A Cross-border Partnership in the Western Balkans Jovo Ateljevic PART II: MICRO-ECONOMIC FACTORS IN NURTURING HIGH POTENTIAL SMEs 7. Board Network Characteristics and Company Performance in Sweden: The Case of Gnosjö Companies and their Board Members in Southern Sweden Ossi Pesämaa, Johan Klaesson and Antti Haahti 8. Knowledge Creation and Management in an Italian Biotech Startup Massimo Merlino and Stefania Testa 9. The International Product Venturing of a Biotech SME: Knowledge Combination in Upstream and Downstream Networks Daniel Tolstoy 10. Building Competitive Advantage in the Process of Business Growth: The Case of Bulgarian Technology-based SMEs Kiril Todorov and Iliya Kereziev 11. Business Pre-incubator as a Learning Network: A Case Study in the University of Applied Sciences Kaija Arhio and Marja-Liisa Kaakko 12. European Entrepreneurship: Future Steps Alain Fayolle and Kiril Todorov Index

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Book SynopsisThe second edition of this Handbook provides up-to-date insight into ground-breaking research on international human resource issues today. These issues are faced by multinational companies which can be as small as one person with a computer and Internet connection or as large as a medium-sized country. Written by the field's most distinguished researchers, the book will stimulate thought for new research and provide a glimpse of where we have been and where we are going. The book explores issues such as the importance of linking IHRM activities to organizational strategy and culture; talent management; staffing; performance management; leadership development; diversity management; international assignment and mobility issues; and the role of IHRM in the management of global teams and cross-border joint ventures, mergers and acquisitions. The Handbook illustrates that IHRM research is both theoretically deep and eclectic. Drawing upon a range of paradigms and perspectives this compendium will prove invaluable for HRM scholars, doctoral students, and others interested in IHRM research. Contributors: R.V. Aguilera, A. Bird, I. Bjorkman, J. Bonache, C. Brewster, P. Caligiuri, W.F. Cascio, C.W.S. Chui, D.G. Collings, A. Colvin, O. Darbishire, S.C. Davison, H. De Cieri, J.C. Dencker, J. Dietz, P.J. Dowling, E. Farndale, M. Festing, P.N. Gooderham, M. Harvey, J. Hearn, K. Jonsen, E.P. Kleinlogel, M.B. Lazarova, C. Lengnick-Hall, M.L. Lengnick-Hall, W. Mayrhofer, M. Maznevski, M. Mendenhall, B.D. Metcalfe, M. Moeller, S.S. Morris, J.S. Osland, J. Paauwe, T. Peltonen, R. Piekkari, A. Reichel, R.S. Schuler, H. Scullion, J.B. Sears, S. Snell, P. Sparrow, G.K. Stahl, P. Stiles, L. Stirpe, I. Tarique, D.C. Thomas, S. Tietze, P.M. Wright, B.-J. ZhongTrade ReviewThe editors should be congratulated in producing a volume that goes beyond the traditional boundaries of the subject. . . There is a high standard maintained throughout the handbook with chapters written by 48 authors from across the world. This allows discussion to move away from the traditional US-centric nature of the discipline and gives the book a truly international flavour. The range of scholars, from PhD candidates to established professors makes for an impressive collection, which should be widely read by human resource management and international business academics and practitioners alike. --Andy Hodder, Relations Industrielles / Industrial RelationsTable of ContentsContents: 1. Introduction Ingmar Björkman, Günter K. Stahl and Shad S. Morris PART I: THE ROLE OF INTERNATIONAL HUMAN RESOURCE MANAGEMENT 2. Strategic Human Resource Management in Multinational Enterprises: Developments and Directions Helen De Cieri and Peter J. Dowling 3. The International HR Department Philip Stiles 4. International Employment Relations: The Impact of Varieties of Capitalism Alexander Colvin and Owen Darbishire 5. Comparing HRM Policies and Practices Across Geographical Borders Chris Brewster 6. International Human Resource Management and Firm Performance Jaap Paauwe and Elaine Farndale 7. Global Knowledge Management and International HRM Paul Sparrow PART II: RESEARCH ON GLOBAL STAFFING, PERFORMANCE MANAGEMENT AND TALENT DEVELOPMENT 8. Global Staffing David G. Collings and Hugh Scullion 9. Compensating Global Employees Jaime Bonache and Luigi Stirpe 10. Global Performance Management Systems Wayne F. Cascio 11. Global Talent Management: Theoretical Perspectives, Systems, and Challenges Randall S. Schuler and Ibraiz Tarique 12. Developing Global Mindset and Global Leadership Capabilities Joyce S. Osland, Allan Bird and Mark Mendenhall 13. Research on Intergroup Conflict: Implications for Diversity Management Joerg Dietz, Emmanuelle Patricia Kleinlogel and Celia Wing See Chui PART III: RESEARCH ON INTERNATIONAL ASSIGNMENTS AND GLOBAL CAREERS 14. Expatriate Adjustment and Performance Revisted Mila B. Lazarova and David C. Thomas 15. Alternative Forms of International Working Wolfgang Mayrhofer, Astrid Reichel and Paul Sparrow 16. International Assignee Selection and Cross-Cultural Training and Development Paula Caligiuri and Ibraiz Tarique 17. Patriation of Global Cultural ‘Nomads’: The Reconceptualization of Repatriation in a Global Context Michael Harvey and Miriam Moeller PART IV: RESEARCH ON INTERNATIONAL TEAMS, ALLIANCES, MERGERS AND ACQUISITIONS 18. Global Virtual Team Dynamics and Effectiveness Karsten Jonsen, Martha Maznevski and Sue Canney Davison 19. International Joint Venture System Complexity and Human Resource Management Randall S. Schuler and Ibraiz Tarique 20. The Role of Human Resource Management in Cross-border Acquisitions Joshua B. Sears, Ruth V. Aguilera and John C. Dencker PART V: THEORETICAL PERSPECTIVES ON INTERNATIONAL HUMAN RESOURCE MANAGEMENT 21. A Resource-based View of International Human Resources: The Role of Integrative and Creative Capabilities in Gaining a Competitive Advantage for MNCs Bi-Juan Zhong, Shad S. Morris, Scott Snell and Patrick M. Wright 22. International Human Resource Management and Economic Theories of the Firm Marion Festing 23. International Human Resource Management Research and Institutional Theory Ingmar Björkman and Paul N. Gooderham 24. IHRM and Social Network/Social Capital Theory Mark L. Lengnick-Hall and Cynthia A. Lengnick-Hall 25. Gender, Intersectionality and International Human Resource Management Jeff Hearn, Beverly Dawn Metcalfe and Rebecca Piekkari 26. Critical Approaches to International Human Resource Management Tuomo Peltonen 27. Language and International Human Resource Management Rebecca Piekkari and Susanne Tietze Index

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Book SynopsisThis important volume illustrates the diversity of scholarship which has been directed towards understanding the complex process of technology transfer in its business context. The first part considers the theory and process of technology transfer as developed by economists, sociologists and historians. The remainder of the volume presents essays and excerpts on the agencies of technology transfer: artisans and professionals, the state, private business and multinational enterprise. The papers range from the eighteenth century to the present and cover industries from coal and textiles to computers and motor vehicles, in countries as diverse as Britain, the US, Japan, South Korea and India.Trade Review'As a student text it is invaluable, both for its saving in time and effort in searching for disparate sources and for its editorial introduction setting each of the readings in context.' -- Maurice Kirby, Business History– The late Sanjaya Lall, The Economic JournalTable of ContentsPart 1 International investment and international trade in the product cycle, Raymond Vernon; factors affecting the diffusion of technology, Nathan Rosenberg; communication of innovations: a cross-cultural approach, Everett M. Rogers and F. Floyd Shoemaker; classificatory notes on the production and transmission of technological knowledge, Kenneth J. Arrow; summary and conclusions, L. Nabseth; transatlantic industrial revolution: the diffusion of textile technologies between Britain and America, 1790-1830s, David J. Jeremy; diffusion of knowledge-based products: applications to developing economies, M.L. Burstein; technology-based cross-border alliances, Philippe Gugler and John H. Dunning. Part 2 Agencies: artisans and professionals - skills, coal and British industry in the 18th century, John R. Harris; immigrant textile machine makers along the brandywine, 1810-1820, David J. Jeremy; the Norwegian mechanical engineering industry and the transfer of technology, 1800-1900, Kristine Bruland; the transfer of electrical technology to Finland, 1870-1930, Timo Myllyntaus; aspects of the anglo-American transfer of computer technology - the formative years, 1930s-1960s, Geoffrey Tweedale. Part 3 Agencies - the role of the state: damming the flood - British government efforts to check the outflow of technicians and machinery, 1780-1843, David J. Jeremy; British response to the American system - the case of the small-arms industry after 1850, Russell I. Fries; transferring technology to a peripheral economy - the case of lower danube transport development, 1856-1928, John H. Jensen and Gerhard Rosegger; technology transfer as war booty - the U.S. technical oil mission to Europe, 1945, Arnold Krammer; technology transfer and foreign trade in the early years of the Federal Republic of Germany, Reinhard Neebe; Cocom - the toothless watchdog - what are we doing?, Jay Tuck; pros and cons of international technology transfer - a developing country's view, Linsu Kim. Part 4 Private business and multinational enterprise: strategies for innovation - the diffusion of new technology in 19th century British industry, Christine MacLeod; the role of private business in the International diffusion of technology, Mira Wilkins; transnational corporations, technology and growth in united nations, department of economic and social development, transnational corporations and management division; technological capabilities and Japanese foreign direct investment in the United States, Bruce Kogut and Sea Jin Chang; Japanese motor vehicle technologies abroad in the 1980s, Tetsuo Abo; multinationals, technology and exports, Sanjaya Lall.

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Book SynopsisThis important book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards 'globalization' and 'regionalization'. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategy towards Eastern European states and compare business strategies in the triad region. The distinguished contributors are from industry, academia and international organizations and have first-rate, detailed knowledge of the issues raised. Their approach is policy-oriented and they use case studies of Toshiba, Toyota, Samsung and the Notebook PC Consortium to illustrate the investment strategies of East Asian firms. This book will offer insights to scholars and students seeking to understand East Asian and European firms, the topics of globalisation and regionalisation. It will also appeal to policymakers wishing to influence and understand the strategies of transnational firms.Table of ContentsContents: Part I: Overview Part II: Regionalism and Europe Part III: Regionalism and North America Part IV: Regionalism and Asia Part V: Integration Strategies

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Book SynopsisTrade and investment liberalization in the Pacific has highlighted the importance of structural competitiveness for both corporate executives and national policymakers. In Structural Competitiveness in the Pacific, a distinguished group of authors contributes to our understanding of patterns of structural competitiveness affecting trade and production links between East Asia and North America. Interaction between national policies and corporate strategies has given East Asian states clear advantages over North American competitors. The place of the Pacific in the world economy, infrastructures and financial structures in the region, American and Japanese structural competitiveness, sourcing by Japanese and American multinationals in the Pacific, as well as structural interdependencies and the potential for collective management across the region are all addressed in this volume.Unlike previous comparative work addressing the decline in American competitiveness, Structural Competitiveness in the Pacific takes into account the significance of transnational production by international firms and places US problems in a regional comparative context which includes Japan and the industrializing East Asian states.Trade Review'. . . the book contributes to the current literature and has stimulated discussion in the area of structural competitiveness. On the basis of its relevance and timely information, I highly recommend this work to the academic community, practicioners, and policy makers.' -- Syed Tariq Anwar, West Texas A&M University, USTable of ContentsContents: Preface 1. The Pacific in the World Economy (D.Crone) 2. Pacific Infrastructures (R.J. Lévesque and G.K. Sletmo) 3. Pacific Financial Systems (J.C. Dodds) 4. Structural Competitiveness and Complementarity (G. Boyd) 5. America’s Structural Competitiveness (M.J. Blaine) 6. Japan’s Structural Competitiveness (G. Boyd) 7. Global Sourcing Strategy in the Pacific: American and Japanese Multinational Companies (M. Kotabe) 8. ASEAN: Problems of Structural Competitiveness (D. Unger) 9. Structural interdependencies in the Pacific (G. Boyd) 10. Pacific Collective Management Potentials (G. Boyd) Index

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Book SynopsisDirect foreign investment by transnational corporations is of increasing importance for developing nations and has major implications for legislators, policymakers and business leaders. The State and Transnational Corporations is one of the first books to show how transnational corporations build contacts with various levels of government to legitimize their operations in a country and obtain favourable decisions. Using data and figures from detailed interviews with transnational corporation executives, the authors examine the strategies transnational corporations pursue towards governments, how the two interact, on what issues and at which levels, and how these contacts are developed and maintained. Through the exchange of information and favours, transnational corporations - often using local agents - are shown to be able to develop stable and trustworthy relationships with governments. The strong theoretical structure used in this study, drawing on both the network approach and institutionalist theory, emphasizes the cooperative nature of this relationship.Researchers and students of international business, international marketing and international relations, as well as government officials and policymakers, will welcome the rigorous, empirical approach of this volume with its emphasis on the cooperative nature of state-corporate relations.Table of ContentsStrategies in government-TNC networks; the transorganizational network theory; main objectives and strategic issues; operational characteristics of the government-TNC network; the political and administrative organization of the government network; control of the GTN by the group network; implications for network strategies.

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Book SynopsisThis project is distinctive in that it really is a 'Who's Who' rather than a directory of all scholars engaged in international business education and research.It develops a select sample of 150 leading scholars and practitioners extracted from a sample of at least 1200 in the field. The sample is drawn from the use of multiple selection criteria reflecting research productivity, citational analysis, executive officers and fellows of the AIB, management of US-based CIBERS and peer-based nominations. These indicators highlight contributions that expand the frontiers of research and also recognize contributions to professional and institutional development. The compilation is also distinctive in that it allows respondents to offer a personal statement on the principal contributions they have made to the field of international business.The main listing in the book is alphabetic by name and the information is indexed for ease of reference. The volume serves as a central reference in the field of international business, and is an indispensable guide to academic, government and business communities.Trade Review'This work is recommended for corporate libraries whose companies are involved in international business, and for academic libraries affiliated with colleges of business.' -- Kay M. Stebbins, Choice

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Book SynopsisMultinational Firms and International Relocation addresses the impact of inward foreign direct investment on the host country and the extent to which it displaces jobs at home. Multinational firms in the United States, Japan and the European Union are focused on by a distinguished group of international business scholars who include Giovanni Balcet, Pierre-Andre Buigues, Wong Yu Ching, John H. Dunning, Edward M. Graham, F. Harianto, Thomas Hatzichronglou, Alexis Jacquemin, Terutomo Ozawa, E. Safarian, Philippe Saucier, Yoko Sazanami and Hideki Yamawaki. Issues addressed include European industrial relocations in low wage countries, US direct investments abroad, the strategies of Japanese multinationals, the impact of foreign investment on the domestic manufacturing industry of OECD countries, and multinationals and technology diffusion in South East Asia.International business scholars, business strategists and policy makers will welcome Multinational Firms and International Relocation for the combination of insights and analysis it offers on the strategies of multinational firms, the impacts of their relocation policies and the evolution of the delocalization debate.Trade Review'Empirical evidence is the strength of this book with some most extraordinary and convincing arguments needed for the refinement of theory building to explain the size of the positive or negative impact of relocation both on the investor and recipient economies in terms of employment and trade balance.' -- Annabel Sels, Tijdschrift voor Economische en Management'Business historians will find this book most useful as a place to dip into for the latest literature on particular topics.'– Geoffrey Jones, Business HistoryTable of ContentsContents: 1. Introduction 2. European Industrial Relocations in Low Wage Countries: Policy and Theory Debates 3. Multinational Firm Strategies and the Impact of their Location Decisions 4. Low Wage Countries and Trade with the European Union 5. International Relocation Strategies of Italian Firms 6. US Direct Investment Abroad and US Exports in the Manufacturing Sector: Some Empirical Results Based on Cross Sectional Analysis 7. Strategies of Japanese Multinationals: Changes in the Locational Importance of Asia, EC and North America 8. The Impact of Foreign Investment on Domestic Manufacturing Industry of OECD Countries 9. ‘Managed’ Growth, Relocation, and Restructuring: The Evolution of Japan’s Auto Industry into a Dominant Multinational Player 10. MNEs and Technology Diffusion: A Southeast Asian Experience 11. Exit of Japanese Multinationals in US and European Manufacturing Industries 12. Some Concluding Remarks Index

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Book SynopsisForeign Direct Investment in Japan is the first serious and comprehensive examination of why the direct participation of foreign firms in the economy of Japan is lower than in any other advanced industrial nation. An internationally acclaimed group of scholars and practitioners addresses this problem and considers what policy actions, if any, the Japanese government can take to increase direct investment. Foreign exchange controls banned direct investment into Japan until the late 1970s and this is still partially responsible for the low penetration of foreign firms. A fundamental question addressed by the book is whether or not ownership advantages in technology and management know-how possessed by foreign firms are strong enough to overcome the extra costs of doing business in Japan. Such extra costs or locational disadvantages include very high land and labour costs as well as business practices unique to Japan, characterized by the long-term customized transaction relationship among assemblers, component suppliers, distributors and financial institutions and the long-time employment system. Although the Government of Japan desires to invite more foreign firms, this book demonstrates that there are many areas where direct investment has been adversely affected by internal regulation. Foreign Direct Investment in Japan explores this participation of foreign firms in this economy from the perspectives of economic theory, history, and the practical experiences of non-Japanese firms that have attempted to do business directly in Japan.Trade Review'This book belongs on the bookshelf of every serious scholar interested in the topic of FDI in Japan.'Table of ContentsContents: Introduction Part I: How Can Theories of Foreign Direct Investment Shed Light on the Small Size of FDI into Japan? Part II: How Do Japan’s Distinctive Business Practices and Trade Structure Affect FDI into Japan? Part III: What are the Actual Experiences of Foreign Multinational Companies in Japan? Conclusions

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Book SynopsisMultinational Enterprises and Trade Policy comprises a selection of Alan Rugman’s most important and influential articles on the multinational enterprise and government policy.This volume focuses on trade and investment policy as well as applications of the theory of internalization to government policy. Topics covered include: strategic trade policy, the ‘double diamond’ framework, the ‘shelter’ theory, the issue of foreign control, the Canada-US Free Trade Agreement and NAFTA and recent contributions on business networks and competitiveness. Special attention is given to the role of multinational enterprises in Canada, Japan and Europe.This book will be essential reading for both academics and policymakers interested in the relationships between multinational enterprises and governments. Together with its companion volume, The Theory of Multinational Enterprises, it will improve access to the work of Alan Rugman, one of the most cited scholars working on the multinational enterprise.Trade Review’. . .the two volumes usefully collect the work of one of the leading scholars in the field of international business.’- Marzia Raybaudi Massilia, The Economic JournalTable of ContentsContents: Part I: Applications of Internalization Theory to Government Policy Part II: Strategic Trade Policy and Shelter Theory Part III: The Double Diamond Framework Part IV: Free Trade and NAFTA Name Index

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Book SynopsisThe nature of Japanese firms has come under intense scrutiny because of their international success and their distinct structure, employee relations and working practices. This book sheds light on the reasons for promotion within firms, the distribution of power within companies, business management methods and the relationship between shareholders, executives and employees.The authors use empirical data from comprehensive surveys to support their research on the nature of Japanese business. They survey 1,816 white-collar employees in several large corporate enterprises, and 2,246 shareholder appointed board members in listed corporations. The authors' primary concern is to explain the prerequisites for promotion to middle management and executive positions. Many criteria are analysed, including the extent of desire for promotion, working style, lifestyle, the effect of university education including the name of the university, the level of education attained, the effect of university education including the name of the university and the degree subject, the economic incentive behind severe competition for promotion and the role of trade unions. The book also deals with issues of corporate governance and the role of the incentive system and examines the popularity of labour managed firms in Japan. This detailed work will be of great interest to economists, businessmen and students wanting to learn more about Japanese business.Trade Review'I believe this book is excellent not only because it is a reliable book about economics of internal promotion in Japanese firms, but also because it presents subjects that need to be studied further. I hope that this book will be extensively read by researchers on labour economics, economics of organisation and the Japanese economy in English-speaking areas.'Table of ContentsContents: Introduction 1. Road to the Top and Executive Management Goals 2. Determinants of Top Executives’ Promotion and Remuneration 3. Do Positions and Tenure of Top Executives Affect their Attitude? 4. Path to Becoming a Manager 5. Effort Incentives 6. Work Incentives for White-collar Workers 7. White-collar Careers in a Large Electronics Company 8. Does the Name of the University Matter? 9. Careers and Work Attitudes of Engineers 10. White-collar Careers and Trade Unions 11. Conclusions

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Book SynopsisWhat skill-development strategies should developing countries adopt to compete successfully in the international markets of the 21st century? This innovative new book provides a blend of theory and case studies which shed new light on this important question. It approaches the question from two angles. It considers, first, how skill development affects a country's international competitiveness and, secondly, what a government should do to develop a country's skills. It concludes that development of skills is necessary for a country to make the transition from primary exports to manufactures and from labour-intensive to skill-intensive manufacturing. For this purpose, it is argued an education system that recognizes the return to improvements in quality, and a training system that internalizes externalities and prevents market failure are needed. Issues explored include: the arguments for an activist skill-development policy (with particular emphasis on education of girls and women); the transition from cheap labour to skill-based competitiveness; human resources and structural adjustment; and different approaches to training for countries and enterprises at different levels of technological development.Skill Development for International Competitiveness will be of interest to academics, students and researchers in the fields of development studies, development economics, the economics of education and training and labour economics. Policymakers and planners responsible for policies on human resource development and employment and overall development strategy will also find this a vital source of information.Trade Review'This is an important and timely book which has dealt with most debated issues on skill development. In the present context of globalization, this book with a theoretical perspective, strongly supported by empirical evidence on role of skill based manpower is very appropriate for the developing countries. It has very meticulously dealt with the strategies necessary for developing skill to be a global partner. This is an important book for the policymakers, industry, and researchers in international trade.' -- N. Mrinalini, Journal of Scientific and Industrial ResearchTable of ContentsContents: Introduction (M. Godfrey) Part I: Theoretical Framework Part II: Labour-Market Issues Part III: The Role of Education and Training Part IV: Structural Adjustment Part V: The View from the Enterprise Index

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Book SynopsisThe Pacific is a high growth region, comprising East Asian market economy states, North America, China, Australia and New Zealand. This book examines the area's rapidly expanding pattern of corporate competition and cooperation, which is assisting recoveries from the effects of the East Asian financial crises. The authors argue that the uneven but dynamic integration in the Pacific region which was disrupted by the financial crises is continuing in ways that promise resumptions of higher interdependent growth when fundamental adjustments have been completed. They emphasize that the regional recovery could be assisted by innovative new efforts to promote wider ranging cooperation in the Asia Pacific Economic Cooperation forum (APEC), which is committed to regional trade and investment liberalization over the next decade.Trade Review'. . . the volume provides a useful . . . exploration of key issues affecting the development of the Asia-Pacific region.' -- Mark Beeson, Asia Pacific Business ReviewTable of ContentsContents: Preface 1. Pacific Integration and Globalization 2. East Asian Crises and Regional Economic Integration 3. Pacific Economic Integration and the ‘Flying Geese’ Paradigm 4. Pacific Market Integration 5. Multinational Enterprises in APEC 6. Corporate–Government Relations in the Pacific 7. Corporate Interaction, Direct Investment and Regional Cooperation in Industrializing Asia 8. Bank Loan Capitalism and Financial Crises 9. Pacific Collective Management Index

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Book SynopsisThis important two volume collection of previously published journal articles and book excerpts provides an extensive array of readings in the economics and politics of international trade and investment policy.Volume One focuses on the globalization of business and links policy issues to economic and political theory and to the strategies of corporations. Volume Two concentrates on multilateral institutions and agreements, regional arrangements and linkages among trade, investment, labour and environmental policy issues.The articles included in this collection have been drawn from diverse sources and represent analyses by scholars of many persuasions and nationalities.Table of ContentsContents: Acknowledgements Introduction Thomas L. Brewer Volume I: Part I: Policy in the Context of Globalization 1. World Bank (1997), ‘Foreign Direct Investment and Global Integration’ 2. H. Peter Gray (1995), ‘The Modern Structure of International Economic Policies’ 3. Charles-Albert Michalet (1994), ‘Transnational Corporations and the Changing International Economic System’ 4. John H. Dunning (1992), ‘The Global Economy, Domestic Governance, Strategies and Transnational Corporations: Interactions and Policy Implications’ 5. Alan M. Rugman and Michael V. Gestrin (1991), ‘US Trade Laws as Barriers to Globalisation’ 6. Jagdish N. Bhagwati (1985), ‘Protectionism: Old Wine in New Bottles’ 7. Edward M. Graham and Robert Z. Lawrence (1996), ‘Measuring the International Contestability of Markets: A Conceptual Approach’ 8. James D. Gaisford (1996), ‘On the Relative Gains from Liberalized Foreign Investment’ Part II: Theory and Policy 9. Robert E. Baldwin (1992), ‘Are Economists’ Traditional Trade Policy Views Still Valid?’ 10. Paul R. Krugman (1993), ‘The Narrow and Broad Arguments for Free Trade’ 11. Paul Krugman (1992), ‘Does the New Trade Theory Require a New Trade Policy?’ 12. Rachel McCulloch (1983), ‘The Optimality of Free Trade: Science or Religion?’ 13. Asad Alam (1995), ‘The New Trade Theory and its Relevance to the Trade Policies of Developing Countries’ 14. Kyle Bagwell and Robert W. Staiger (1990), ‘A Theory of Managed Trade’ Part III: Firms’ Strategies and Governments’ Policies 15. Raymond Vernon (1981), ‘Sovereignty at Bay: Ten Years After’ 16. Farok J. Contractor (1990), ‘Ownership Patterns of U.S. Joint Ventures Abroad and the Liberalization of Foreign Government Regulations in the 1980s: Evidence From the Benchmark Surveys’ 17. Dennis J. Encarnation and Louis T. Wells, Jr. (1985), ‘Sovereignty en Garde: Negotiating with Foreign Investors’ 18. Helen Milner (1988), ‘Trading Places: Industries for Free Trade’ 19. David W. Loree and Stephen E. Guisinger (1995), ‘Policy and Non-policy Determinants of U.S. Equity Foreign Direct Investment’ Part IV: Domestic Politics and Policy 20. Sylvia Ostry (1992), ‘The Domestic Domain: The New International Policy Arena’ 21. John S. Odell (1990), ‘Understanding International Trade Policies: An Emerging Synthesis’ 22. John B. Goodman, Debora Spar and David B. Yoffie (1996), ‘Foreign Direct Investment and the Demand for Protection in the United States’ 23. Thomas L. Brewer (1992), ‘An Issue-Area Approach to the Analysis of MNE-Government Relations’ 24. Gene M. Grossman and Elhanan Helpman (1995), ‘The Politics of Free-Trade Agreements’ 25. Arye L. Hillman and Heinrich W. Ursprung (1988), ‘Domestic Politics, Foreign Interests, and International Trade Policy’ Index Volume II: Part I: Multilateral Institutions and Agreements 1. Charles Lipson (1982), ‘The Transformation of Trade: The Sources and Effects of Regime Change’ 2. Susan Strange (1987), ‘The Persistent Myth of Lost Hegemony’ 3. Paul M. Goldberg and Charles P. Kindleberger (1970), ‘Toward a GATT for Investment: A Proposal for Supervision of the International Corporation’ 4. C. Fred Bergsten and Edward. M. Graham (1992), ‘Needed: New International Rules for Foreign Direct Investment’ 5. Pierre Sauvé (1994), ‘A First Look at Investment in the Final Act of the Uruguay Round’ 6. Pierre Sauvé (1995), ‘Assessing the General Agreement on Trade in Services: Half-Full or Half-Empty?’ 7. Americo Beviglia Zampetti (1995), ‘The Uruguay Round Agreement on Subsidies: A Forward-Looking Assessment’ 8. Thomas L. Brewer and Stephen Young (1996), ‘Investment Policies in Multilateral and Regional Agreements: A Comparative Analysis’ 9. Development Committee of the International Monetary Fund and the World Bank (1992), ‘Guidelines on the Treatment of Foreign Direct Investment’ Part II: Regional Institutions and Agreements 10. Stephen J. Kobrin (1995), ‘Regional Integration in a Globally Networked Economy’ 11. Michael Gestrin and Alan M. Rugman (1994), ‘The North American Free Trade Agreement and Foreign Direct Investment’ 12. Edward M. Graham and Christopher Wilkie (1998), ‘Regional Economic Agreements and Multinational Firms: The Investment Provisions of the NAFTA’ 13. James R. Markusen, Thomas F. Rutherford and Linda Hunter (1995), ‘Trade Liberalization in a Multinational-Dominated Industry’ 14. Edward M. Graham (1994), ‘Towards an Asia-Pacific Investment Code’ 15. Thomas Brewer and Stephen Young (1995), ‘European Union Policies and the Problems of Multinational Enterprises’ 16. Tamar Almor and Seev Hirsch (1995), ‘Outsiders’ Response to Europe 1992: Theoretical Considerations and Empirical Evidence’ Part III: Inter-Policy Linkages 17. World Trade Organization (1996), ‘Trade and Foreign Direct Investment’ 18. T.N. Srinivasan (1996), ‘Post-Uruguay Round Issues for Asian Developing Countries’ 19. Karl P. Sauvant, Padma Mallampally and Persephone Economou (1993), ‘Foreign Direct Investment and International Migration’ 20. Thomas L. Brewer and Stephen Young (1997), ‘Investment Incentives and the International Agenda’ 21. Hiro Lee and David Roland-Holst (1997), ‘The Environment and Welfare Implications of Trade and Tax Policy’ 22. Niek De Jong and Rob Vos (1995), ‘Regional Blocs or Global Markets? A World Accounting Approach to Analyze Trade and Financial Linkages’ Index

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Book SynopsisThe world's increasing integration through trade and the persistence of high unemployment in Europe, and other areas of the world, highlight the need to understand the implications of free trade for unemployment. Trade, Jobs and Wages analyses how employment levels and real wages are affected by international trade.Popular trade theory disregards the impact of free trade on the rate of unemployment, since it assumes full employment at the outset. By focusing on the determinants of the natural rate of unemployment, Professor Hoon places an emphasis on real, as opposed to monetary, factors in accounting for long term trends in wages and unemployment. The author examines the influence of trade on jobs and wages in different theoretical settings, including the Ricardian and Heckscher-Ohlin models as well as models exhibiting imperfect competition and scale economies. The influence of trade on high wage jobs and wage inequalities is also discussed.Trade Review'Although reams of paper have been dedicated to East Asia's rapid productivity growth in recent decades, no one had explored at all deeply the other dimension of the Asian miracle - the extraordinarily low unemployment rates achieved. In this masterful book Hian Teck Hoon explains that it is structural unemployment that is so low there, not deficient demand. Then, skilfully combining concepts in the endogenous theory of the natural rate of unemployment with concepts in trade theory, Hoon explains that it was the opening up to trade that brought down the natural rate in East Asia. The effects on the wage gap and the unemployment pattern are brought in. Thus the book both extends employment theory and enriches the theory of the gains from trade.' -- Edmund S. Phelps, Columbia University, USTable of ContentsContents: Preface 1. Introduction 2. Factors Shaping Singapore’s Wages and Unemployment 3. The Ricardian Model with an Endogenous Natural Rate 4. The Heckscher–Ohlin Model with an Endogenous Natural Rate 5. International Product–Market Competition, Jobs and Wages 6. Scale Economies, Jobs and Wages 7. Trade, High-wage Jobs and the Wage Gap 8. International Trade and Wage Inequality: The Role of Economies of Scale and Relative Factor Endowments 9. Wealth, Labour Force Participation and Trade 10. Trade, Growth and Unemployment in Ricardo’s Essay on Profits Model 11. A Synthesis References Index

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Book SynopsisInternational strategies and the organizational designs of multinational corporations are in a period of transition; the dominant designs of the recent past are gone and new dominant designs have not yet emerged. This authoritative collection of articles by leading international scholars presents the dominant ways of examining and understanding these current changes. It investigates contrasting points of view and provides the reader with a framework for evaluating the transformation of international corporations and for developing a critical insight which will be as useful for understanding future changes as it is for understanding those that have already occurred.Table of ContentsContents: Introduction (W.G. Egelhoff) Part I: The Contextual Environment Driving Organizational Transformation Part II: Broad-Based Models of Organizational Transformation Part III: Subsidiary-Level Perspectives of Organizational Transformation Part IV: Models and Studies Dealing with Specific Aspects of Organizational Transformation Name Index

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Book SynopsisTaiwanese foreign direct investment rapidly expanded in the mid-1980s when the domestic wage rate and the value of the Taiwanese currency skyrocketed simultaneously. Losing their competitive edge at home, many Taiwanese firms relocated to lower wage countries; mainly Southeast Asia and China.Taiwanese Firms in Southeast Asia provides a comprehensive review of Taiwan's direct investment in Southeast Asia, including Indonesia, Malaysia, Thailand, the Philippines and Vietnam. It also explores the motivation behind investment in Asia, Europe and the US. In most countries, incidence of foreign direct investment is positively correlated with firm size. However, in Taiwanese firms, the opposite is true. The book examines the reasons for this and assesses the difference in practice between small and large firms conducting foreign direct investment, focusing on the manufacturing sector. The book also includes an original, comprehensive survey and a series of interviews with Taiwanese parent firms and their subsidiaries in Southeast Asia. The authors conclude that networking underscores the core competitiveness of Taiwanese firms and when these firms invest abroad, they attempt to maintain a close connection with domestic networks to retain competitiveness and flexibility. However, they will have difficulty in sustaining this in the long-term because co-ordination of production across national borders requires intensive input of managerial resources which are scarce among Taiwanese firms. In the long-term, they have to localize and integrate themselves into the local networks.The book is a result of joint research efforts by Taiwanese, American and Southeast Asian scholars and will be required reading for students and scholars of economies in Southeast Asia, international business, Asian studies and multinational enterprise.Trade Review'Rather one of the merits of this book is that it brings up numerous issues calling for further research. This work has opened the way and set down a solid foundation for future research, for which I would like to express to the contributors of this study my fullest approval and gratitude.'Table of ContentsContents: Preface 1. Introduction 2. FDI by Small and Medium-Sized Enterprises in Developed Countries 3. FDI by Small and Medium-Sized Enterprises from Taiwan 4. Economic Effects of Taiwanese FDI on Host Countries 5. Noneconomic Elements of Taiwan’s Foreign Direct Investment 6. Taiwanese Investment in Indonesia 7. Taiwanese Investment in Malaysia 8. Taiwanese Investment in Thailand 9. Taiwanese Investment in the Philippines 10. Taiwanese Investment in Vietnam 11. Conclusions Bibliography Index

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Book SynopsisAlternative Theories of the Firm provides a range of fundamental readings embracing the economics of firm behaviour from a non-neoclassical perspective. The collection covers several basic topics including: the importance of transaction costs and agency theory for the analysis of firm behaviour; capabilities and resource-based theories of the firm; the economics of firm strategy; behavioural theories; Austrian theories; evolutionary theories; and the historical development of firms. The readings include selections from traditional masters as well as writings by more recent authors. This collection will be of great value both to scholars who want a summary of developments in the field and to students of industrial economics and corporate strategy.Trade Review'This is an impressive collection of 80 reprints of journal articles and book selections criticizing the neoclassical theory of the firm. . . These three volumes not only provide stimulating reading for scholars working on the modern theory of the firm, but will be a great help for academic teachers preparing their courses.'Table of ContentsContents Volume I Acknowledgements Introduction Richard N. Langlois, Tony Fu-Lai Yu and Paul L. Robertson PART I DEVELOPMENT IN THE THEORY OF THE FIRM: A CRITICAL REVIEW 1. Richard N. Langlois and Nicolai J. Foss (1999), ‘Capabilities and Governance: The Rebirth of Production in the Theory of Economic Organization’ PART II FOUNTAINHEADS OF THE MODERN THEORIES OF THE FIRM 2. Alfred Marshall (1890/1961), ‘Industrial Organization, Continued. Division of Labour. The Influence of Machinery’ and ‘Industrial Organization, Continued. The Concentration of Specialized Industries in Particular Localities’ 3. Frank H. Knight (1921), ‘Enterprise and Profit’ 4. R.H. Coase (1937), ‘The Nature of the Firm’ 5. James G. March and Herbert A. Simon (1958), ‘Cognitive Limits on Rationality’ 6. Edith Penrose (1995), ‘Foreword to the Third Edition’ 7. G.B. Richardson (1959), ‘Equilibrium, Expectations and Information’ PART III TRANSACTION COSTS, PROPERTY RIGHTS AND ECONOMIC ORGANIZATION 8. H.B. Malmgren (1961), ‘Information, Expectations and the Theory of the Firm’ 9. Armen A. Alchian and Harold Demsetz (1972), ‘Production, Information Costs, and Economic Organization’ 10. Benjamin Klein, Robert G. Crawford and Armen A. Alchian (1978), ‘Vertical Integration, Appropriable Rents, and the Competitive Contracting Process’ 11. Steven N.S. Cheung (1983), ‘The Contractual Nature of the Firm’ 12. Yoram Barzel (1987), ‘The Entrepreneur’s Reward for Self-policing’ 13. Harold Demsetz (1988), ‘The Theory of the Firm Revisited’ PART IV AGENCY THEORIES, INCOMPLETE CONTRACTS AND CORPORATE GOVERNANCE 14. Michael C. Jensen and William H. Meckling (1976), ‘Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure’ 15. Oliver E. Williamson (1979), ‘Transaction-Cost Economics: The Governance of Contractual Relations’ 16. Eugene F. Fama (1980), ‘Agency Problems and the Theory of the Firm’ 17. Bengt Holmstrom (1982), ‘Moral Hazard in Teams’ 18. Eugene F. Fama and Michael C. Jensen (1983), ‘Separation of Ownership and Control’ 19. Oliver E. Williamson (1984), ‘The Economics of Governance: Framework and Implications’ 20. Sanford J. Grossman and Oliver D. Hart (1986), ‘The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration’ 21. Oliver Hart (1989), ‘An Economist’s Perspective on the Theory of the Firm’ 22. Bengt Holmstrom and Paul Milgrom (1991), ‘Multitask Principal-Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design’ 23. John Moore (1992), ‘The Firm as a Collection of Assets’ 24. Roy Radner (1992), ‘Hierarchy: The Economics of Managing’ 25. Michael C. Jensen and William H. Meckling (1992), ‘Specific and General Knowledge, and Organizational Structure’ Name Index Volume II Acknowledgements An introduction by the editors to all three volumes appears in Volume I PART I CAPABILITIES AND RESOURCE-BASED VIEWS 1. G.B. Richardson (1972), ‘The Organisation of Industry’ 2. Richard R. Nelson and Sidney G. Winter (1982), ‘Organizational Capabilities and Behavior’ 3. Birger Wernerfelt (1984), ‘A Resource-based View of the Firm’ 4. Wesley M. Cohen and Daniel A. Levinthal (1990), ‘Absorptive Capacity: A New Perspective on Learning and Innovation’ 5. Jay Barney (1991), ‘Firm Resources and Sustained Competitive Advantage’ 6. Kathleen R. Conner (1991), ‘A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?’ 7. Joseph T. Mahoney and J. Rajendran Pandian (1992), ‘The Resource-based View Within the Conversation of Strategic Management’ 8. L. Marengo (1992), ‘Coordination and Organizational Learning in the Firm’ 9. Margaret A. Peteraf (1993), ‘The Cornerstones of Competitive Advantage: A Resource-based View’ 10. Nicolai J. Foss (1996), ‘Capabilities and the Theory of the Firm’ 11. David J. Teece, Gary Pisano and Amy Shuen (1997), ‘Dynamic Capabilities and Strategic Management’ PART II STRATEGIC THEORIES OF THE FIRM 12. Kenneth R. Andrews (1971/1980), ‘The Concept of Corporate Strategy’ 13. Michael E. Porter (1981), ‘The Contributions of Industrial Organization To Strategic Management’ 14. Richard P. Rumelt (1984), ‘Towards a Strategic Theory of the Firm’ 15. Sidney G. Winter (1987), ‘Knowledge and Competence as Strategic Assets’ 16. C.K. Prahalad and Gary Hamel (1990), ‘The Core Competence of the Corporation’ 17. Richard R. Nelson (1991), ‘Why Do Firms Differ, and How Does It Matter?’ 18. Raphael Amit and Paul J.H. Schoemaker (1993), ‘Strategic Assets and Organizational Rent’ 19. David J. Teece, Richard Rumelt, Giovanni Dosi and Sidney Winter (1994), ‘Understanding Corporate Coherence: Theory and Evidence’ PART III THE TECHNOLOGICAL PARADIGM 20. David J. Teece (1980), ‘Economies of Scope and the Scope of the Enterprise’ 21. Giovanni Dosi (1982), ‘Technological Paradigms and Technological Trajectories’ 22. David J. Teece (1986), ‘Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy’ 23. Giovanni Dosi and Luigi Orsenigo (1988), ‘Coordination and Transformation: An Overview of Structures, Behaviours and Change in Evolutionary Environments’ 24. David J. Teece (1988), ‘Technological Change and the Nature of the Firm’ PART IV BEHAVIORAL THEORIES OF THE FIRM 25. Richard M. Cyert and James G. March (1959/1996), ‘A Behavioral Theory of Organizational Objectives’ 26. Herbert A. Simon (1962), ‘New Developments in the Theory of the Firm’ 27. Fritz Machlup (1967), ‘Theories of the Firm: Marginalist, Behavioral, Managerial’ 28. Harvey Leibenstein (1966), ‘Allocative Efficiency vs. "X-efficiency"’ 29. Herbert A. Simon (1979), ‘Rational Decision Making in Business Organizations’ 30. James G. March (1991), ‘Exploration and Exploitation in Organizational Learning’ Name Index Volume III Acknowledgements An introduction by the editors to all three volumes appears in Volume I PART I AUSTRIAN INSIGHTS 1. Morris Silver (1984), ‘A Model of Vertical Integration and Disintegration with Supporting Evidence’ 2. Nicolai Juul Foss (1993), ‘The Theory of the Firm: The Austrians as Precursors and Critics of Contemporary Theory’ 3. Ulrich Witt (1998), ‘Imagination and Leadership: The Neglected Dimension of an Evolutionary Theory of the Firm’ 4. Tony Fu-Lai Yu (1999), ‘Toward a Praxeological Theory of the Firm’ PART II THE FIRM AND THE MARKET 5. Allyn A. Young (1928), ‘Increasing Returns and Economic Progress’ 6. George J. Stigler (1951), ‘The Division of Labor is Limited by the Extent of the Market’ 7. Edward Ames and Nathan Rosenberg (1965), ‘The Progressive Division and Specialization of Industries’ 8. Axel Leijonhufvud (1986), ‘Capitalism and the Factory System’ 9. Brian J. Loasby (1989), ‘Knowledge and Organization: Marshall’s Theory of Economic Progress and Coordination’ 10. Arthur L. Stinchcombe (1990), ‘Individuals’ Skills as Information Processing: Charles F. Sabel and the Division of Labor’ PART III HISTORICAL PERSPECTIVES ON THE FIRM 11. Gardiner C. Means (1962), ‘Collective Capitalism and Economic Theory’ 12. Stephen A. Marglin (1974), ‘What Do Bosses Do? The Origins and Functions of Hierarchy in Capitalist Production’ 13. Alfred D. Chandler, Jr. (1977), ‘Introduction: The Visible Hand’ 14. Charles Sabel and Jonathan Zeitlin (1985), ‘Historical Alternatives to Mass Production: Politics, Markets and Technology in Nineteenth-Century Industrialization’ 15. David S. Landes (1986), ‘What Do Bosses Really Do?’ 16. Alfred D. Chandler (1992), ‘Organizational Capabilities and the Economic History of the Industrial Enterprise’ 17. Paul L. Robertson and Lee J. Alston (1992), ‘Technological Choice and the Organization of Work in Capitalist Firms’ 18. William Lazonick (1992), ‘Controlling the Market for Corporate Control: The Historical Significance of Managerial Capitalism’ 19. Michael C. Jensen (1993), ‘Modern Industrial Revolution, Exit, and the Failure of Internal Control Systems’ 20. S.R.H. Jones (1994), ‘The Origins of the Factory System in Great Britain: Technology, Transaction Costs or Exploitation?’ PART IV TOWARDS A SYNTHESIS: AN EVOLUTIONARY THEORY OF THE FIRM 21. Richard N. Langlois (1988), ‘Economic Change and the Boundaries of the Firm’ 22. Sidney G. Winter (1990), ‘Survival, Selection, and Inheritance in Evolutionary Theories of Organization’ 23. Richard N. Langlois and Paul L. Robertson (1993), ‘Business Organization as a Coordination Problem: Toward a Dynamic Theory of the Boundaries of the Firm’ 24. Giovanni Dosi and Luigi Marengo (1994), ‘Some Elements of an Evolutionary Theory of Organizational Competences’ 25. Nicolai Juul Foss, Christian Knudsen and Cynthia A. Montgomery (1995), ‘An Exploration of Common Ground: Integrating Evolutionary and Strategic Theories of the Firm’ Name Index

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Book SynopsisThis path-breaking book examines the effects of multinationals on the competitiveness of industry in the UK. The in-depth investigation analyses how these firms gain access to technology and questions whether or not multinationals, in their support of local technologies, improve the potential and competitiveness of local industry.The book discusses the evolution of multinationals in the late twentieth century, the role of the UK in this evolution and the theories of multinationals. It examines what these theories imply for efficiency and welfare, and the policies which affect multinational enterprises (MNEs). The authors consider the strategic positioning of subsidiaries in the UK in relation to the firm's overall global investment strategy. Using detailed empirical surveys, they also look at the role of technology in multinationals and how these firms' strategies are developing in regard to this. The authors examine whether MNEs UK operations are dependent on existing technology or whether they play a more positive role in its local creation and use. Finally the role of decentralized R&D in multinationals, and the status of this in the UK, is considered.Multinationals, Technology and National Competitiveness will be welcomed by those interested in international investment, business strategy, technology and innovation and public policy.Trade Review'Multinationals, Technology and National Competitiveness is one of the first extensive analyses of the R&D activities of MNE subsidiaries in the UK and provides new insights into the role of the UK as an attractive location for advanced corporate scientific research. . . . The authors have marshalled a substantial body of survey data using rigorous analytical techniques and soundly-based economic analysis in producing a well-written and persuasive case accessible to both academics and a broader non-specialist readership.' -- Robert Read, The Business EconomistTable of ContentsContents: 1. Multinationals and Industrialisation 2. Roles of Subsidiaries and MNE Evolution 3. Roles and Markets of Subsidiaries in the UK 4. Technology in Subsidiaries 5. Multinationals’ Research and Development in the UK 6. Roles and Motivations of MNE Laboratories 7. Scientific Collaborations of MNE Research Laboratories in the UK 8. Subsidiaries’ Linkages with UK Input Suppliers 9. Multinationals and National Competitiveness References Index

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Book SynopsisThis book focuses on the impact of foreign investment on selected sectors of two key transition economies - Russia and the Ukraine - to explain the effect of foreign direct investment on the transitional economy. It examines how key Western players in the international investment business have chosen whether to invest in the former Soviet Union and applies these findings to sectors within Russia and the Ukraine. Whilst recognizing the tremendous importance of foreign direct investment (FDI) as a means to upgrade technology in transition conditions, the study also examines the importance of FDI in internationalizing production. The authors question the difference globalization can make to a transition economy in a situation where domestic investment is not recovering, and where there is still no clear-cut upward trend in levels of production.Table of ContentsContents: 1. Introduction 2. Foreign Direct Investment in Transition Countries: A Global Perspective 3. Alliances and Emerging Patterns of Technological Integration and Marginalization of Central and Eastern Europe within the Global Economy 4. Foreign Direct Investment in Contemporary Russia: A General View 5. Foreign Direct Investment in the Science-Based Industries of Russia 6. Foreign Direct Investment in Relation to Small Enterprises in Russia 7. British and German MNCs in Russia and the FSU: Evidence from the Western Side 8. Foreign Direct Investment in Ukraine: First Results, Tendencies and Prospects 9. Foreign Direct Investment in the Former Soviet Union: New Insights Index

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Book SynopsisThis important and timely book is at the forefront of the increasing interest in regional competitiveness in the face of ever stronger global forces. Distinguished contributors discuss issues including the impact and implications of European expansion as well as developments in the Asia-Pacific region. They also examine the driving forces, backgrounds, obstacles and opportunities for regions to become powerful global players. This highly topical book contains a wealth of empirical material and is underpinned by a thorough investigation of the theory and methodology of policy strategies for the positioning of regions in the new global economy. It will be a major source of reference for scholars, policymakers, economic planners and institutions alike in the field of regional science.Trade Review'. . . wide-ranging in scope, both territorially . . . and in terms of topics covered . . . contributes significantly to our understanding of the ways and means by which regional economic development efforts are started and sustained.' -- Jorg Mathias, Regional and Federal Studies'. . . a well-conceived and structured book. . . . Regional Cohesion and Competition in the Age of Globalization is an interesting and well-designed book that would not disappoint readers who are interested in the reshaping of the world economy in recent years.' -- Andres RodrIguez-Pose, Growth and ChangeTable of ContentsContents: Preface Part I: Introduction 1. Globalization and Spatial Diversity 2. Globalization and the Borderless Economy Part II: Trade, Welfare and Growth 3. A Welfare Analysis of Regional Economic Integration 4. A General Equilibrium Analysis of International Trade with the Stackelberg Duopoly 5. The Pattern of Industrialization of the South 6. International Transaction Costs, Trade in Producer Services and FDI Agglomeration 7. An Empirical Analysis of Agglomeration Effects and Locational Choice of Japanese Electronics Firms in East Asia Part III: Spatial Interaction and Competition 8. Regional Cosmopolitanization and the Rise of World Trade Regions 9. Estimates of the Trade Flows between the EU and the East Asian Countries – A Panel Data Analysis on a Gravity-Type Model 10. Links between Emigrants and the Home Country 11. Monopolistic Competition Estimates of Interregional Trade Flows in Services 12. The Region Versus the Rest of the Economy 13. Regional Industrial Specialization and Patterns of Structural Unemployment in the European Union Part IV: Globalization and Regional Policy 14. Regional Development and Interorganizational Policy Making in a Pan-European Context 15. Implications of European Union Expansion for Peripheral Regions 16. A Meta Analysis of the Impact of Infrastructure Policy on Regional Development 17. On the Relation between Information Development and Economic Development 18. Global Opportunities and Regional Strategies 19. An Empirical Study of a Planning Process to Form an Effective Vision for a Region Index

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Book SynopsisThis book brings together a carefully edited selection of new and previously published articles by P.J. Lloyd on the opening of national economies to international trade and investment, and the formation of a truly global economy. It illustrates the major changes to the world trading system and international economy that have emerged as a result of the liberalization of trade and investment during the last few decades.The essays combine theoretical analysis with empirical research on trends in the global economy. Along with a biographical introduction, the book features new introductions to each of the parts on protectionism, trade liberalization, investment and trade in the Asia-Pacific and intra-industry trade. The book presents a unified treatment of trends at national, regional and multilateral levels, as well as discussing the recent Asian crises.This book will be welcomed by those interested in the developments which have led to the 'opening-up' of the global economy in recent decades as well as international trade specialists, those in government and international organizations, and growth and development economists.Table of ContentsContents: Introduction Part I: The Global Economy Part II: Protectionism Part III: Unilateral Trade Liberalization Part IV: Regional Trade Liberalization Part V: Multilateral Trade Liberalization Part VI: Trade and Investment Liberalization in the Asia-Pacific Region Part VII: New Issues in the Global Economy Part VIII: The Theory and Measurement of Intra-Industry Trade Index

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Book SynopsisThis innovative book analyses the geographical patterns in foreign direct investment flows by combining elements from the theory of international production and the theory of economic geography. It develops a model for explaining why foreign direct investment is attracted to certain locations.The book examines foreign direct investment from a spatial perspective and considers how knowledge, regional synergies, economic integration, corporate strategies and networking affect patterns of investment. Using a model, Robert Morsink derives sets of determinants for different foreign direct investment patterns of multinationals and evaluates the corporate strategy behind these flows. First, he analyses investment flows within the European Union. Then, he goes into investments originating from the United States, Japan, Germany and the Netherlands and destined for Western Europe, South and Southeast Asia and North and South America. These analyses enable him to make suggestions for government policy at both the national and international level to attract foreign investment.Foreign Direct Investment and Corporate Networking will be of interest to economists working in the areas of international trade and investment, economic geographers and corporate strategy advisors as well as to policymakers from government and non-governmental organizations.Trade Review'In one of the first studies to link the fields of international business and economic geography Robert Morsink develops a gravity model of geographic location to explain foreign direct investment patterns.' -- Alan M. Rugman, University of Reading, UKTable of ContentsContents: 1. Introduction 2. A Theoretical Framework for Foreign Direct Investment 3. A Model for Analysing Geographical Investment Patterns: MOSAIC 4. Investments within the European Union 5. Investments from the United States 6. Investments from Japan 7. Investments from Germany 8. Investments from the Netherlands 9. Policy Implications 10. Evaluation 11. Summary Bibliography Index

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Book SynopsisThis book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion.Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.

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