Information technology industries Books

Book SynopsisUltimate Types Sticker Book contains over 200 awesome stickers, eighteen sticker scenes and is packed full of your favourite Pokémon. Learn all about the different Pokémon Types from Normal and Grass to Fairy and Steel. Discover what Type your favourite Pokémon is and test your knowledge with challenging activities throughout the book.Join Pikachu and all your favourite Pokémon friends as you discover the different Types of Pokemon. With eighteen awesome scenes for you to fill with exciting Pokemon stickers as well as epic activities and a quiz to test your Pokémon knowledge. You'll soon be a Pokémon Master.

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Book SynopsisReady to become the ultimate Pokémon battle master?Join your favourite Pokémon friends as they battle across the eight known Pokémon regions, from Kanto and Johto to Alola and Galar.Complete the activities, test your knowledge and add your stickers to create colourful scenes, in an epic quest to become a Pokémon battle master.Packed full of puzzles, your Trainer abilities will be tested like never before. This includes sneaky spot the differences, battle move masterclasses, wonderful word searches and quickfire quizes.Where will you add your 1001 stickers? It's up to you, Trainer!

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Book SynopsisPut your Pokémon knowledge to the test! Think you know your Pokémon? Work your way through over 50 puzzles and quizzes to prove yourself as the next best Pokémon Trainer!Packed with puzzles such as anagrams, mazes, number pyramids, spot the differences and SO MUCH MORE. Travel from the Kanto region right up to the the Paldea region, completing activities along the way!Are you up to the challenge? Crack the puzzles and race against the clock to complete each challenge in five minutes or less!An ideal gift for children who love Pokémon, this challenging puzzle book will keep Pokémon fans entertained for hours.

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Book SynopsisTrade Review"[Gerstner] entertains as he educates." -- New York Times Book Review "A well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership." -- Publishers Weekly "Effective, to the point...Louis V. Gerstner Jr deserves his place in the management hall of fame." -- Financial Times "The best business book I've ever read." -- Imus in the Morning "[Lou Gerstner] has the substance of a genuine and ... interesting story." -- Wall Street Journal

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Book SynopsisTrade Review“Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds.” — David Krane, CEO, Google Ventures “Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to know when diving into our ultra-competitive startup world. A must read and a re-read!” — Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest Labs “Not only one of the most useful and fun books ever written for founders, but these 100 rules will help any manager become wiser and more effective—and anyone with a passing interest in the human side of business will find this book a delight to read.” — Robert Sutton, Stanford Professor, author of Good Boss, Bad Boss “It’s never easy to launch a new venture, but this book accelerates your learning with advice from experts who’ve been there and done that. Read it cover to cover to save yourself from making rookie mistakes that upend all too many big ideas.” — Elaine Paul, Chief Financial Officer, Hulu “Straight Talk generously shares the collective wisdom of decades of startup leadership and investing.” — Mihir Desai, Mizuho Financial Group Professor of Finance at Harvard Business School “Aspiring entrepreneurs are hungry to combine knowledge with experience, mentorship, and character. Straight Talk for Startups provides a PhD in entrepreneurship.” — Professor Tom Byers, Endowed Chair Entrepreneurship Education, Stanford University “Straight Talk’s venerable best practices provides global startups outside the US with the advantages of a Silicon Valley insider.” — Jennifer Li, CEO of Baidu Capital

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Book SynopsisA startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

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Book SynopsisAn essential introduction and guide to navigating the next Internet revolution—everything from the metaverse and NFTs to DAOs, decentralized finance, and self-sovereign identity—from the co-author of the international bestseller Blockchain Revolution.The Web, and with it the Internet, are entering a new age.Trade Review"Web3 will have a profound impact on the global economy and our society. Alex Tapscott has once again stepped up with timely and essential guidance to help us navigate the tremendous change underway —and the challenges and opportunities ahead." — Dan Schulman, CEO of PayPal "Web3 is a breathtaking innovation that holds great promise but also peril for those who dismiss the future. Tapscott has written a book we need as we enter a new epoch for computing and for society." — Larry Summers, Former United States Secretary of the Treasury "With Web3, Tapscott has captured the zeitgeist. We are on the brink of an extraordinary new epoch where technology can reimagine everything. With clarity of thought and deep insights, this book explores Web3's immense potential." — Steve Wozniak, Co-Founder of Apple Inc. "Tapscott has shown again why he is one of the leading thinkers in the world of blockchain. Web3 is an erudite, plugged-in tour of an emerging future world where Internet users will be free of the shackles of big tech. An insightful, engaging read." — Jeff John Roberts, Crypto Editor at Fortune magazine "An indispensable guide to the internet's next frontier." — Jeremy Allaire, Co-Founder, Chairman, and CEO of Circle “With the rise of generative AI, the metaverse and the next generation of blockchain, Web3 is now a breakthrough platform for innovators to rebuild the world of business and the global economy for a new era of prosperity. This extraordinary book shows how.” — Klaus Schwab, Chairperson of the World Economic Forum “This book will surely become an indispensable tool for understanding Web3 at a time when the dream of a more decentralized, user-controlled internet is on the cusp of becoming a mainstream reality.” — Camila Russo, Founder of The Defiant, Author of The Infinite Machine “Insightful, lively and fun to read. This book is a wonderful guide to Web3. Every person who is curious and cares about the future of commerce, culture and society should read this book.” — Yat Siu, Co-Founder of Animoca Brands “Web3 has the potential to disrupt the experience economy by merging the digital and physical worlds, enabling fast-moving companies to WIN. Tapscott's vision for the future empowers leaders to put technology to work as Web3 matures in the years to come.” — Bill McDermot, CEO of ServiceNow "Alex Tapscott does a brilliant job of dissecting the impact of Web3—how it will change power dynamics, its implications for the next generation, and where innovation must be understood rather than vilified. From one of the leading voices and thinkers in blockchain technology, this is a must-have in any library: digital or otherwise." — Angie Lau, Editor in Chief, Co-CEO of Forkast Labs

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Book SynopsisA world that is much closer than you think.The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network.Trade ReviewA fascinating and disturbing journey through the furthest recesses of the Internet. Jamie Bartlett is an expert guide... he shines an invaluable light on a world that remains determinedly opaque. -- Ian Burrell * Independent *A hell of an achievement... Buy it and read it. -- Hugo Rifkind * The Times *Eye-opening … Bartlett is an informal yet informed guide … As befits a cross-party intellectual, he minimizes binary distinctions, conveying instead a mixture of conservative disquiet and liberal tolerance. The tales he tells are exemplary, titillating and sometimes frightening * Times Literary Supplement *Bartlett anatomises the usual bogeymen and demonstrates that they’re real.The Dark Net is, for anyone engaged with the web and the effects it is having on our culture, necessary reading... a flashlight in a dark, dark cellar. -- Michael Bywater * Spectator *A fascinating and disturbing exploration of the outer edges of the internet and the human mind. -- Josh Cohen[A] thorough and assiduously researched account of the deviantly erotic, subversive and criminal aspects of web life. -- Bryan Appleyard * Sunday Times *A confident and well-informed guide... By meeting the people behind the online activity, Bartlett humanises it. -- Douglas Heaven * New Scientist *The Dark Net offers smart, provoking reportage from the crooked crannies of digital culture, married to a quietly impressive analysis of how technology is amplifying both the best and the worst of us. Required reading for anyone looking to escape media hysteria and get to grips with the 21st century's most compelling, discomforting complexities. -- Tom ChatfieldA picturesque tour of this disquieting netherworld… the darkest recesses of the internet, for better and for worse, and being illuminated. -- Sue Halpern * The New York Review of Books *A judgement-free look at the mechanics of trolling and other internet bad behaviour and generates more light than heat. -- Helen Lewis * New Statesman, Books of the Year *Reveals a hidden, seedy world where people lurk behind pseudonyms and dupe others into revealing their bodies on camera to be used against them in public shaming. If you’re shocked to discover that last year approximately 20 per cent of drug users bought their stash online, you’ll find this fascinating. Bartlett is an able guide on a journey through the margins of the web. -- Max Wallis * Independent, Books of the Year *A well-researched book, studded with enlightening interviews * Mail on Sunday *A gripping read, more thrilling and chilling than many a fictional tale of the digital could ever be. * Sciencebase *The book's great contribution is non-sensationalist reporting about very touchy subjects. If we're going to keep making laws about this stuff, we need this kind of sanity. * ZDNet *This book ticks all of my boxes: fascinating subcultural studies, a brave nosedive into often scary worlds, and a pacey writing style that makes you think you’re reading a good thriller. I recommend this book to anyone who wants to know what the depths of human depravity look like, but can’t get the time off work to find out for themselves. * Left Foot Forward *

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Book SynopsisTechnology is rapidly evolving, and this book explores the new roles required in our tech-driven world. Covering AI, machine learning, and IoT, it equips readers with insights to navigate technological disruptions. A valuable guide for staying current in the ever-changing tech landscape.

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Book SynopsisTeaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of years of trainingThough the concept of computers learning to solve a problem may still conjure thoughts of futuristic artificial intelligence, the reality is that machine learning algorithms now exist within most major software, including Websites and even word processors. These algorithms are transforming society in the most radical way since the Industrial Revolution, primarily through automating tasks such as deciding which users to advertise to, which machines are likely to break down, and which stock to buy and sell. While this work no longer always requires advanced technical expertise, it is crucial that practitioners and students alike understand the world of machine learning. In this book, Kai R. Larsen and Daniel S. Becker teach the machine learning process using a new development inTable of ContentsPreface Section I: Why Use Automated Machine Learning? Chapter 1: What is Machine Learning? Chapter 2: Automating Machine Learning Section II: Defining Project Objectives Chapter 3: Specify Business Problem Chapter 4: Acquire Subject Matter Expertise Chapter 5: Define Prediction Target Chapter 6: Decide on Unit of Analysis Chapter 7: Success, Risk, and Continuation Section III: Acquire and Integrate Data Chapter 8: Accessing and Storing Data Chapter 9: Data Integration Chapter 10: Data Transformations Chapter 11: Summarization Chapter 12: Data Reduction and Splitting Section IV: Model Data Chapter 13: Startup Processes Chapter 14: Feature Understanding and Selection Chapter 15: Build Candidate Models Chapter 16: Understanding the Process Chapter 17: Evaluate Model Performance Chapter 18: Comparing Model Pairs Chapter 19: Interpret Model Chapter 20: Communicate Model Insights Section VI: Implement, Document, and Maintain Chapter 21: Set Up Prediction System Chapter 22: Document Modeling Process for Reproducibility Chapter 23: Create Model Monitoring and Maintenance Plan Chapter 24: Seven Types of Target Leakage in Machine Learning and an Exercise Chapter 25: Time-Aware Modeling Chapter 26: Time-Series Modeling References Appendix A: Datasets Appendix B: Optimization and Sorting Measures Appendix C: More on Cross Variation

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Book SynopsisThe Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public.This volume demystifies our increasingly smart world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.Trade ReviewThe Internet of Things will be a driving economic, political, and cultural, force throughout this century. Shackelford does an excellent job of introducing readers to the many facets and implications of this technology, from how they communicate to how they challenge the global digital ecosystem. Essential reading for anyone who needs to understand our hyperconnected future. * Bruce Schneier, Fellow at the Harvard Kennedy School and author of Click Here to Kill Everybody *Scott Shackelford's latest book provides an essential contribution to the vital discussion about the impact of technology on society. With reader-friendly prose, he carefully walks readers through the many cybersecurity and privacy issues that arise as we become more dependent on the Internet of Things. Rather than merely outlining the problems that we face, Shackelford presents pragmatic and well-reasoned legal and policy solutions. The Internet of Things is a must-read for policymakers, the business community, and anyone who is concerned about the future of cybersecurity. * Jeff Kosseff, author of The Twenty-Six Words That Created the Internet and Cybersecurity Law *Table of ContentsPreface Chapter One: Cyber-What? Chapter Two: Welcome to the Internet of Everything Chapter Three: Securing Everything: Deep Dives in Internet of Things Security Chapter Four: Governing the Internet of Everything Chapter Five: Analogizing Internet of Everything Security Chapter Six: How Can We Do Better? Finding Cyber Peace in the Internet of Everything Conclusion Notes References Index

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Book SynopsisHailed as the Thomas Edison and Henry Ford of Silicon Valley, Robert Noyce was a brilliant inventor, a leading entrepreneur, and a daring risk taker who piloted his own jets and skied mountains accessible only by helicopter. Now, in The Man Behind the Microchip, Leslie Berlin captures not only this colorful individual but also the vibrant interplay of technology, business, money, politics, and culture that defines Silicon Valley. Here is the life of a high-tech industry giant. The co-founder of Fairchild Semiconductor and Intel, Noyce co-invented the integrated circuit, the electronic heart of every modern computer, automobile, cellular telephone, advanced weapon, and video game. With access to never-before-seen documents, Berlin paints a fascinating portrait of Noyce: an ambitious and intensely competitive multimillionaire who exuded a just folks sort of charm, a Midwestern preacher''s son who rejected organized religion but would counsel his employees to go off and do something wonderful, a man who never looked back and sometimes paid a price for it. In addition, this vivid narrative sheds light on Noyce''s friends and associates, including some of the best-known managers, venture capitalists, and creative minds in Silicon Valley. Berlin draws upon interviews with dozens of key players in modern American business--including Andy Grove, Steve Jobs, Gordon Moore, and Warren Buffett; their recollections of Noyce give readers a privileged, first-hand look inside the dynamic world of high-tech entrepreneurship. A modern American success story, The Man Behind the Microchip illuminates the triumphs and setbacks of one of the most important inventors and entrepreneurs of our time.Trade Review"An important, hype-free account. And the bonus: Noyce was no geeky physicist, and his risk-taking zeal to create new things, coupled with a powerful commitment to ethics, powers a story that should be required reading for today's entrepreneurs and executives."--The Washington Post"Leslie Berlin's excellent new study is a welcome addition to the body of historical literature dealing with recent computer technology. The book is one of only a handful of scholarly biographies of members of the generation of inventors and entrepreneurs whobuilt the semiconductor industry and helped create the economic and cultural phenomenon now known as Silicon Valley. Berlin describes Noyce's technical accomplishments accurately and with appropriate detail, but she also makes clear that he was as much a social and economic innovator as a technical one. Berlin's portrayal of Noyce might be characterized as ironic hagiography. She celebrates his achievementsbut also makes it clear that those accomplishments came at a substantial human cost. Berlin's biography will help preserve Noyce's reputation and will serve as an important resource for future studies of Silicon Valley."--American Scientist"Leslie Berlin does an excellent job of capturing the Bob Noyce I knew: part small-town boy, part big-time genius and always a wonderful friend and citizen."--Warren E. Buffett, Chairman, Berkshire Hathaway Inc."A comprehensive and admiring biography.... Berlin does a fine job uncovering the details of Noyce's childhood and tracing his intellectual development.... Berlin writes convincingly.... [A] thorough and worthy retelling of his life."--Washington Monthly"Few people had a greater impact on life in the second half of the 20th century than Bob Noyce, co-inventor of the integrated circuit. Yet he was little known outside the field of electronics. Leslie Berlin, in "The Man Behind the Microchip," her highly readable biography of Noyce, describes how his work sparked two revolutions in the modern business and technology era."--The Boston Globe"Bob Noyce was one of the giants of Silicon Valley. The most extraordinary thing about this book is that Berlin has been able to cut through the legend and establish that this man, once nicknamed ``the mayor of Silicon Valley,'' was also an ordinary human being." [Berlin] has brought Noyce and his role in the valley's history into focus."--San Jose Mercury News"A well-rounded biography...excellent work."--Publisher's Weekly"Noyce understood the transformative power of new technology as well as anyone alive.... Berlin's rigorously factual account portrays the scientific process in all its grittiness."--MIT Technology Review"Not only an excellent biography, but also an intriguing history of the development of the digital age."--Harvard Business School Working Knowledge"Leslie Berlin's meticulously researched biography tells the story of a talented but flawed individual whose successes and failures could serve as the raw material for a dozen business school case studies. It also paints a revealing picture of US business culture in the mid-20th century.... [An] evocative account of the birth of an industry."--Financial Times"This is where Berlin is best: she superbly evokes the hacker inventiveness of Shockley and his gang."--Clive Thompson, The New York Times Book Review"Bob Noyce's contributions to the development of the semiconductor industry go well beyond his inventions. He was industry spokesman, visionary, and leading entrepreneur. But this well written book does more than just chronicle his many contributions; it is a window into his complex and charming personality."--Gordon E. Moore, co-founder of Intel Corporation"All the busy billionaires, multimillionaires and geeks in their garages dreaming up the next big thing that will bring glory back to Silicon Valley should plunk down some loose change on 'The Man Behind the Microchip.' And anyone interested in the true creation story of Silicon Valley--in contrast to the enticing tales of the mythmakers who continue to blow bubbles of promise up and down the Peninsula--would do well to make a small investment in this terrific biography."--John Christensen, San Francisco Chronicle"The first full-scale biography of Noyce and the first book to acknowledge his true importance. Noyce's story is a fascinating one.... The book succeeds best as a business biography, putting his impressive accomplishments in perspective. Noyce should be considered one of the most influential inventors of our time, a prime mover of the digital revolution that has changed all our lives. For that he deserves much broader recognition. The Man Behind the Microchip is a great start in that direction."--PC Magazine"At last, the absorbing story of the most important figure in the history of the semiconductor industry! Meticulously researched, The Man Behind the Microchip is so engagingly narrated that you don't realize how much business and technology you are learning along the way."--William Aspray, Indiana University"Exhaustively researched. Berlin's thoughtful and thorough biography is at once a celebratory and a cautionary tale."-David Kushner, The Houston Chronicle"Leslie Berlin, in her highly readable biography of Noyce, describes how his work sparked two revolutions in the modern business and technology era."--Robert Weisman, Philadelphia Inquirer"At the white-hot epicenter of the digital revolution was Robert Noyce. Now, thanks to this incisive and astutely researched biography, Noyce will be forever listed among those inventor-entrepreneurs of the postwar era who functioned as the Johan Gutenbergs, the Alexander Graham Bells, the Guglielmo Marconis of our era."--Kevin Starr, University of Southern California

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Book SynopsisAre entrepreneurs essentially the same everywhere? Are the processes of entrepreneurship similar? Or are they shaped by their environments? If so, how? We know a lot about national differences in management practices, corporate governance, and even innovation systems, but we know surprisingly little about national differences in entrepreneurship. Comparative Entrepreneurship compares processes of entrepreneurship in the UK and Japan, countries associated with liberal market economies and coordinated market economies respectively. Focusing on high tech manufacturing it identifies basic similarities and key differences. Similarities are found in approaches to opportunity and business creation, which are strikingly different from recent policy emphases in the UK and Japan, inspired by Silicon Valley (hence the entrepreneurs live in ''the shadow of Silicon Valley''). Differences - in the backgrounds of entrepreneurs, founding teams, attitudes to growth and risk, innovation, competitive advTable of ContentsIntroduction ; 1. Comparative Entrepreneurship ; 2. Opportunity and Business Creation ; 3. Ties and Teams in Startup ; 4. Entrepreneurial Orientations and Business Objectives ; 5. Competitive Orientations and Growth Limitations ; 6. HRM, Leadership, and Culture ; 7. Inter-firm Collaboration ; 8. Entrepreneurship and Markets ; 9. Entrepreneurship and Time ; Appendix 1 Design, Methods, Analysis, and Interpretation ; Appendix 2 Factor Analysis Tables

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Book SynopsisTrade ReviewPhilip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book. -- James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research ...very concise, tightly argued and very timely volume... Communications and Strategies ...its clarity, simplicty, and systematic narrative make it appealing and useful... -- Giacomo Poderi Teachers College Record ...provides new entrees into understanding how socially constructed definitions of audiences are changing. -- Grace Jackson-Brown Journalism and Mass Communication Education The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication Journal of Communication a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems. -- Louisa Ha AEJMC This is an important book-one of the first scholarly analyses of both commercial and academic audience research trends amidst change -- Chris Sterling Communication Booknotes Quarterly No college-level media or sociology collection should be without this. Midwest Book ReviewTable of ContentsList of Illustrations Preface Introduction 1. Contextualizing Audience Evolution 2. The Transformation of Media Consumption 3. The Transformation of Audience Information Systems 4. Contesting Audiences 5. The Implications of Audience Evolution Notes References Index

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Book SynopsisAlex Sayf Cummings reveals the significance of North Carolina’s Research Triangle Park to the emergence of the high-tech economy in a postindustrial United States. Brain Magnet pinpoints how it sheds new light on the origins of today’s urban landscape, in which innovation is lauded as the engine of economic growth against a backdrop of inequality.Trade ReviewFrom tobacco and plow to computer and creative economy, this rich and eloquent history shows how a group of civic leaders put rural North Carolina at the forefront of the postindustrial revolution. In California, they say Silicon Valley is one of a kind; this marvelous book proves otherwise. -- Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital UtopianismNorth Carolina’s Research Triangle emerged a half century or so ago as one of a veritable handful of the original suburban high-tech “office parks." Though its allure has been challenged by the rise of urban tech and the return of innovation and high-tech industries to big cities, the Triangle persists. Brain Magnet provides a much-needed historical account of the rise and challenges of this model of high-tech development. -- Richard Florida, author of The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday LifeAlex Cummings has written a brilliant history of the unlikely making of North Carolina’s Research Triangle Park. The RTP has proven to be a grand success—but not for everyone. Cummings’s site-specific account of the idea economy gives us much to ponder. -- David Farber, author of Crack: Rock Cocaine, Street Capitalism, and the Decade of GreedBrain Magnet does essential work in connecting the historical processes of urban development to the social, spatial, and intellectual influences of universities. There are many more cases like RTP across the nation. Now scholars have a blueprint to better analyze them. -- Walter D. Greason, author of Suburban Erasure: How the Suburbs Ended the Civil Rights Movement in New JerseyIn an excellent treatment of the emergence of the postindustrial economy in the U.S. South, Cummings does a great job of chronicling the seeds of economic transformation using an underexplored case study. -- Bill Graves, coeditor of Charlotte, NC: The Global Evolution of a New South CitySmart and insightful...eminently readable. -- Peter Coclanis * Triangle Business Journal *A stellar contribution to multiple historical subfields, Brain Magnet exemplifies the best of the History of Capitalism. Demystifying the rhetoric of boosters and underscoring the uneven outcomes of postindustrial capitalism, the book adds to the growing urban history literature on the high tech economy, * Metropole *Demonstrates that the economic revolution that transformed the Triangle in the last half of the twentieth century was as much a national story as a local one. * North Carolina Historical Review *Table of ContentsAcknowledgmentsPreface: RTP DonutsIntroduction: From Textiles and Tobacco to the City of Ideas1. Imagining the Triangle: The Unlikely Origins of the Creative City in the Cold War South2. “Not a Second Ruhr”: Building a Postindustrial Economy in the 1960s3. Welcome to Parkwood: Newcomers Find Their Way in the Emerging TriangleInterlude: Sweet Gums, Traffic Jams, and Cilantro4. “The Greatest Concentration of PhDs in the Country”: The Idea Economy Comes of Age in the Triangle5. Cary, SAS, and the Search for the Good LifeInterlude: The Islamic School in Parkwood6. “We Think a Lot”: The Triangle in the Age of GentrificationEpilogue: The Figure of the Knowledge WorkerNotesIndex

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Book SynopsisThe technological leadership of the United States increasingly involves collaboration with other countries, especially China and India. The Conflicted Superpower explores these relationships through in-depth case studies of U.S. policies toward skilled immigration, foreign students, and offshoring.Trade ReviewThis is a subject that has only now begun to elicit serious scrutiny, and Kennedy's book will be among the first to investigate this issue seriously. Kennedy's explanations are well thought out and eminently defensible. Superb. -- Ashley J. Tellis, Senior Fellow, Carnegie Endowment for International PeaceKennedy has provided a historically and theoretically rich explanation of why the United States has for so long embraced openness as essential to technological innovation. The Conflicted Superpower will be essential reading for policy makers and analysts who want to understand the United States’ complex science and technology relationship with India and China. -- Adam Segal, Council on Foreign RelationsIn this groundbreaking book, Andrew Kennedy addresses the puzzle of why the United States has continued to collaborate with China and India on technological innovation despite economic and strategic rivalries. Through impeccably researched case studies, Kennedy shows how U.S. high-tech firms and research universities have been the drivers of open U.S. policies, and how their interests have often triumphed on issues such as immigration of skilled labor and offshoring of R&D. -- John Ravenhill, director, Balsillie School of International AffairsA must-read for policymakers but one that's not too wonkish for lay readers. * Kirkus Reviews *Kennedy's book provides important insights that help us better understand the possible outcomes of this epochal rivalry. It is essential reading for all interested in the dynamics of global innovation. * Political Science Quarterly *Table of ContentsPrefaceIntroduction1. The Rise of Global Innovation 2. Innovation Leadership and Contested Openness3. The Swinging Door: Skilled Workers4. The Open Door: Foreign Students5. The (Mostly) Open Door: Global R&DConclusionNotesBibliographyIndex

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Book SynopsisIn this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Startup Myths and Models is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure.Trade ReviewIn this lively read, Riz Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey. Fortify yourself on this book’s rich experience and insights before you set out. -- Randy Komisar, partner, Kleiner Perkins Caufield & Byers, author of The Monk and the Riddle and Straight Talk for StartupsRiz Virk has been a founder, advisor and investor in startups for twenty-five years; Startup Myths and Models condenses those years of experience into a set of coherent lessons about the real challenges entrepreneurs face and how to overcome them. If you are going on the entrepreneur's journey, this book is a great companion for every stage of the adventure! -- Brad Feld, cofounder of Foundry Group and author of #GiveFirst and Venture DealsWhen launching a new business, there's no one I'd rather have at my side than Riz Virk as a cofounder or adviser. Having Riz's book, Startup Myths and Models, is the next-best thing. Equip yourself to win the battles that you'll encounter in your startup adventure by reading and digesting the lessons in this book. 100% results, no fluff! -- Mitchell Liu, cofounder of SLIVER.tv, Theta Labs, Gameview, and TapjoyIn Startup Myths, Riz Virk debunks common misconceptions about life in Startup Land. Both funny and wise, this book is a worthwhile read for any entrepreneur. -- Jeffrey Bussgang, Harvard Business School, general partner at Flybridge Capital Partners, and author of Mastering the VC GameI’ve founded five companies, made angel investments in over 100, and served on numerous startup boards—I wish I'd had a book like this before I started! Packed with hard-earned wisdom, Riz Virk does a great job of debunking myths and over-simple rules of thumb in the startup universe. -- Michael Dornbrook, COO of Harmonix (makers of Guitar Hero), member of Common Angels, and VP of marketing at InfoCom (makers of Zork)Startup Myths and Models is one of the best textbooks for founders who are going through accelerators, (and, of course for those that aren't). Riz Virk reveals secrets about starting, funding, growing, and selling your startup all while doing what's most important - staying sane and healthy. This is one of my go-to recommendations for any founder beginning or currently on the startup journey. -- Pat Riley, CEO of GAN (Global Accelerator Network)Riz Virk was one of my inspirations to be an entrepreneur. My advice to would-be entrepreneurs is to read Riz's book Startup Myths and Models, because it contains wisdom drawn from his twenty-five years of startup battles. -- Rajeev Surati, cofounder of Flash Communications (sold to Microsoft) and Photo.netWhether you're a curious student or a serial entrepreneur, Startup Myths and Models is on my recommended reading list for any startup founder. Riz's use of the Hero's Journey will help you understand how answering the call to the startup adventure will forever change you for the better! -- Tim Miano, associate director, Harvard Innovation Labs, and cofounder/CEO, SP@CEStartup Myths and Models cuts through all the startup noise, bringing real world experience to every entrepreneur in a super easy to access reference book. -- Will Herman, coauthor of The Startup Playbook, angel investor, founder of 5 startups (2 IPOs)This cogent, far-thinking explanation of how start-ups work will be invaluable for any aspiring founders stymied by traditional business wisdom. * Publisher’s Weekly *There are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here. * ZDNet *Table of ContentsIntroductionStage 1: The Call to Adventure: Myths About Starting a CompanyMyth #1: Build a Billion-Dollar CompanyMyth #2: Founders Start Companies to Make a Lot of MoneyMyth #3: You Have to Be First to MarketBonus Myth #B-1: Start Something You Are Passionate AboutStage 2: Fuel for the Journey: Myths About Raising MoneyMyth #4: A Great Product and a Big Market Are the Most Important ThingsMyth #5: Two Guys and a Business Are Better Than Two Guys and a PlanMyth #6: Talk to as Many Investors as You CanMyth #7: Take the Highest Valuation You Can GetBonus Myth #B-2: Raise as Little (as Much) Money as PossibleStage 3: Travel Companions: Myths About Hiring and ManagementMyth #8: Hire the Most Experienced People You Can FindMyth #9: Get Out of the Way and Let People Do Their Jobs, or I Can Do It Faster Myself!Myth #10: Better Management Causes Faster GrowthBonus Myth #B-3: If I own X%, Then My Stock Is worth $x!Stage 4: The Road of Trials: Myths About Going to MarketMyth #11: Focus, Focus, FocusMyth #12: My Product Failed Because My Sales Guy SucksMyth #13: If Only We Could Spend More on Marketing!Myth #14: Fail Fast, Pivot QuicklyBonus Myth #B-4: There Is No Such Thing as Bad PublicityStage 5: Acquiring the Treasure: Myths About Exiting Your CompanyMyth #15: At This Rate, My Startup Will Be Worth Twice as Much Tomorrow!Myth #16: They’re Buying Us Because Our Product is Awesome!Myth #17: The Best Way to Cash Out Is to Sell or Go PublicBonus Myth #B-5: Upfront Cash Is Better than Stock or an EarnoutStage 6: The Underworld and the Return: Myths About Life and Death in a StartupMyth #18: Startups Are Hard WorkMyth #19: Whew, I’m Glad That’s Over! No More Startups for Me!Bonus Myth #B-6: If My Startup Fails, My Life Is Over!Bonus MythsAppendix A: The Startup Market Lifecycle and CurvesAppendix B: Meet Our Cast of Characters and StartupsAcknowledgmentsAbout the AuthorIndex

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Book Synopsis''In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution'' Jack Ma, Executive Chairman, Alibaba Group Holding, People''s Republic of China''It''s no secret that technologies are reshaping the world''s economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere'' Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USAWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides.In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.''The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change'' Eric Schmidt, Technical Advisor, Alphabet, USATrade ReviewThe world has fast entered a data and technology-driven era where new opportunities but also challenges are emerging. In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution * Jack Ma, Executive Chairman, Alibaba Group Holding, People's Republic of China *It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere * Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USA *Sheds light on what's at stake for society and how leaders can play a part in shaping the course of history. Klaus makes a powerful call in the book: "We have to shake things up before technological inertia determines our future for us." Act now * Zhu Min, Chairman, National Institute of Financial Research, People's Republic of China *The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change * Eric Schmidt, Technical Advisor, Alphabet, USA *This book is essential for gaining a perspective on some of the critical challenges that rapid technological change poses to us all: ensuring the wellbeing of societies, understanding the evolving role of governments, and rethinking how the global economy will work in the 21st century * Roberto Azevêdo, Director-General, World Trade Organization (WTO), Geneva *The World Economic Forum shows us that improving the state of the world will mean seriously thinking about, and empowering, all of those whose lives are transformed by technologies * Peter Maurer, President, International Committee of the Red Cross (ICRC), Geneva *Prosperity with technology means defending the rights of women on the frontline of change, defending the dignity of work for all workers and improving working conditions around the world. A Fourth Industrial Revolution that can do that would benefit us all * Sharan Burrow, General Secretary, International Trade Union Confederation (ITUC), Brussels *The Fourth Industrial Revolution is being felt profoundly around the world. Chapter by chapter, special insights from some of the best minds from the World Economic Forum's community show just where leadership focus is needed * Luis Alberto Moreno, President, Inter-American Development Bank, Washington DC *The challenge is clear: if we want to create technologies which benefit us all, and help us create more just and inclusive societies, we need to ensure that the values of human dignity and equality become a core design and use principle * Shalil Shetty, Secretary-General, Amnesty International, United Kingdom *

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Book SynopsisIn 2011, Tim Cook took on an impossible task - following in the footsteps of one of history''s greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook''s leadership Apple has soared: its stock has nearly tripled to become the world''s first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he''s also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world''s leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve''s Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.Trade ReviewA rich narrative * The Wall Street Journal *A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook * Kirkus Reviews *

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Book Synopsis''Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time-how to move forward in the Fourth Industrial Revolution'' -Jack Ma, Executive Chairman, Alibaba GroupWorld Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution.Today, technology is changing everything-how we relate to one another, the way we work, how our economies and governments function, and even what it means to be human. Incredible advances-from cryptocurrencies to AI to the internet of things-are already transforming society in unprecedented ways. But the Fourth Industrial Revolution is still in its infancy, says Schwab, and at a time of such tremendous uncertainty and change, it''s our actions that will determine the trajectory the future will take.Drawing on contributions from 200 top experts in fields ranging from machine learning to geo-engineering to nanotechnology, to data ethics, Schwab equips readers with the practical tools to leverage the technologies of the future to leave the world better, safer, and more resilient than we found it.''The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change'' - Eric Schmidt, Technical Advisor, AlphabetTrade ReviewThe world has fast entered a data and technology-driven era where new opportunities but also challenges are emerging. In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution -- Jack Ma * Executive Chairman, Alibaba Group Holding, People's Republic of China *It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere -- Andrew McAfee * Co-Founder, MIT Initiative on the Digital Economy, Massachusetts Institute of Technology (MIT), USA *Shaping the Fourth Industrial Revolution sheds light on what's at stake for society and how leaders can play a part in shaping the course of history. Klaus makes a powerful call in the book: "We have to shake things up before technological inertia determines our future for us." Act now. -- Zhu Min * Chairman, National Institute of Financial Research, People's Republic of China *The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change -- Eric Schmidt * Technical Advisor, Alphabet, USA *This book is essential for gaining a perspective on some of the critical challenges that rapid technological change poses to us all: ensuring the wellbeing of societies, understanding the evolving role of governments, and rethinking how the global economy will work in the 21st century -- Roberto Azevêdo * Director-General, World Trade Organization (WTO), Geneva *The World Economic Forum shows us that improving the state of the world will mean seriously thinking about, and empowering, all of those whose lives are transformed by technologies -- Peter Maurer * President, International Committee of the Red Cross (ICRC), Geneva *Prosperity with technology means defending the rights of women on the frontline of change, defending the dignity of work for all workers and improving working conditions around the world. A Fourth Industrial Revolution that can do that would benefit us all -- Sharan Burrow * General Secretary, International Trade Union Confederation (ITUC), Brussels *The Fourth Industrial Revolution is being felt profoundly around the world. Chapter by chapter, special insights from some of the best minds from the World Economic Forum's community show just where leadership focus is needed -- Luis Alberto Moreno * President, Inter-American Development Bank, Washington DC *The title says it all. Shaping the Fourth Industrial Revolution emphasizes the modern imperative to shape a development model that dramatically reduces our current unsustainable footprint on the planet, as a critical foundation for the Fourth Industrial Revolution to succeed. Or there won't be a fifth -- Marco Lambertini * Director-General, WWF International, Switzerland *The challenge is clear: if we want to create technologies which benefit us all, and help us create more just and inclusive societies, we need to ensure that the values of human dignity and equality become a core design and use principle -- Shalil Shetty * Secretary-General, Amnesty International, United Kingdom *

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Book SynopsisSharp and engaging - The TimesThe intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything. - Brad Stone, author of The Everything Store and Amazon Unbound-----------------------------------------------------Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture.It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger.It has educated us with makeup tutorials, DIYs and delicious recipes.It has changed us with advertising, extremism and political propaganda.Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.Trade ReviewA must-read, unparalleled in its access to the inner thoughts and workings of the people and departments that dictated what content can be seen and what can't. -- Chris Stokel-Walker * The New Scientist *Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways-for better and for worse. -- Ashlee Vance, author of Elon Musk: Tesla, SpaceX and the Quest for a Fantastic FutureThe intricately-reported, elegantly-crafted story of a website that came out of nowhere and changed everything. -- Brad Stone, author of The Everything Store and Amazon UnboundAn absorbing, alarming and essential modern histroy of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost. -- Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of AmericaA vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop. -- Keach Hagey, author of The King of ContentSharp and engaging -- Kit Wilson * The Times *

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Book SynopsisWhat's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This title tells the story of how it came about.Trade ReviewHighly readable, refreshingly honest * Mail on Sunday *A fascinating tale of the early days of the software industry * Financial Times *A founding father of the modern information age . . . provides a fascinating insight into the ironies of capitalism * The Times *He, and a tiny club of others, literally invented the twenty-first century -- BonoRiveting reading * Observer *

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Book SynopsisFocuses on capitalism's crisis tendencies to confront the contradictory matrix of a technological revolution and economic stagnation making up the current political economy and demonstrates digital technology's central role in the global political economy.Trade Review"Provides a virtual fire hydrant stream of episodes and details. . . . Informed and informative. Recommended."--Choice "Schiller has outdone himself this time . . . . Schiller puts on an amazing performance juggling his well-placed emphasis on the role of the U.S. policy system, with the need to take note of changes taking place within the European community, and the rapidly rising power and influence being exercised on a global scale by government and corporate actors in China and India."--Journalism & Mass Communication Quarterly"Drawing on excellent research across a range of fields, it provides the best book-length treatment of digital capitalism in the wake of the worldwide economic crisis that erupted in 2008 and offers the best map of the digital communications industry in current scholarship." --Vincent Mosco, author of To the Cloud: Big Data in a Turbulent World"Dan Schiller's book helps us to understand how rational and well-informed people can hold such diametrically opposing views. This book, and its extensive references, will be a valuable reference work for all future research in this area."--Boundary 2"Far-reaching as an empirical study of contemporary political economy and far-sighted as a social-scientific interpretation of a complex and contradictory reality. Extremely stimulating and important."--Richard Maxwell, co-author of Greening the Media

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Book SynopsisTrade ReviewBest Edited Collection Award, Society for Cinema and Media Studies (SCMS), 2015-2016. "A vivid picture of the vital, essential, and fundamental role that infrastructure plays in the mediation of our world. . . . With an all-star lineup of media scholars engaging with cutting-edge technology from a range of intellectual approaches, Signal Traffic doesn't just offer an important and timely contribution to the study of media, but also makes a powerful argument for the central role that issues of distribution play in the circuit of culture; it leaves the reader with a strong sense that media scholarship can no longer ignore the material infrastructures at the heart of our media systems." --Information Society"This highly original and thought-provoking volume does a good job of pointing out the remaining gaps in the field and makes a strong case for considering distribution from technological, economic, and political standpoints." --European Journal of Communication"Finally, a definitive collection on infrastructure studies. Moving from compression to geopolitics to platforms, this book crystalizes what's at stake in moving media studies away from focusing on what appears on our screen towards how content travels and, through this movement, is shaped and re-shaped in profound ways."--Wendy Hui Kyong Chun, author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics"The first and only collection of its kind I know. This book is going to be a big deal, both nationally and internationally." --Vicki A. Mayer, author of Below the Line: Producers and Production Studies in the New Television Economy"In an age when we are led to believe that information and communication are virtual rather than material, Signal Traffic provides a much-needed corrective, reminding us that behind the pixels and mp3s lie extensive and complex infrastructures that shape how we inhabit the emerging media environment. This book revives the tradition of critical attention to material infrastructure in media and communication studies, and not a moment too soon."--Darin Barney, author of The Network Society

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Book SynopsisTrade Review"Recommended." --Choice"With The Huawei Model, Yun Wen has written a superb book on the complex relationship between Huawei and China as well as the implications of their simultaneous rises, albeit in different roles, with regard to the information and communications technology (ICT) industry and geopolitics." --Chinese Journal of Communication"Yun Wen's book The Huawei Model provides a detailed and useful account of the evolution and global expansion of Huawei Technologies." --China Quarterly​"An exhaustive history and analysis of a company in the diplomatic crosshairs." --Literary Review of Canada“Finally, there is a systematic analysis of Huawei, China's leading tech giant. Yun Wen's account is comprehensive, rigorous, and truly global spanning both the South and the North. Definitely a must-read.”--Jack Linchuan Qiu, author of Goodbye iSlave: A Manifesto for Digital Abolition ​"The well-organized approach, including the discussions of overseas investment and labor practices, presents unique findings, and adds to our knowledge not only of Huawei's path, but also of Chinese private company dynamics in broader terms. The primary source material, especially the author interviews with Huawei and other Chinese corporate officials, adds a valuable dimension to our understanding of the company's development."--Eric Harwit, author of China's Telecommunications RevolutionTable of ContentsList of IllustrationsAbbreviationsAcknowledgmentsIntroduction {Introductions and conclusions don’t typically have chapter numbers}Chapter 1. Huawei’s Domestic Accumulation: A Path Intertwining with China’s ICT DevelopmentChapter 2. Going Global: Outward Expansion into the Global SouthChapter 3. March into the Global North: Opportunity or Peril?Chapter 4. From Path-Dependent to Path-Breaking? Huawei’s Technological Capability DevelopmentChapter 5. Ownership, Management, and Labor DisciplineConclusionNotesIndex

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Book SynopsisDelves into the ways networked systems and information and communications technologies (ICTs) have transformed global capitalism during the so-called Great Recession. This book shows, the forces at the core of capitalism - exploitation, commodification, and inequality - are ongoing and accelerating within the networked political economy.Trade Review"Provides a virtual fire hydrant stream of episodes and details. . . . Informed and informative. Recommended."--Choice "Schiller has outdone himself this time . . . . Schiller puts on an amazing performance juggling his well-placed emphasis on the role of the U.S. policy system, with the need to take note of changes taking place within the European community, and the rapidly rising power and influence being exercised on a global scale by government and corporate actors in China and India."--Journalism & Mass Communication Quarterly "Drawing on excellent research across a range of fields, it provides the best book-length treatment of digital capitalism in the wake of the worldwide economic crisis that erupted in 2008 and offers the best map of the digital communications industry in current scholarship." --Vincent Mosco, author of To the Cloud: Big Data in a Turbulent WorldTable of ContentsCoverTitleContentsAcknowledgmentsIntroduction: A Contradictory MomentPart I: Digital Capitalism's Ascent to Crisis1. Network Connectivity and Labor Systems2. Networked Production and Reconstructed Commodity Chains3. Networked Financialization4. Networked MilitarizationPart II: The Recomposition of Communications5. The Historical Run-Up6. Web Communications Commodity Chains7. Services and Applications8. The Sponsor System Resurgent9. Growth amid DepressionPart III: Geopolitics and Social Purpose10. A Struggle for Growth11. A "New Foreign Policy Imperative"12. Taking Care of Business: The Internet at the U.S. Commerce Department13. Beyond a U.S.-centric Internet?14. Accumulation and Repression15. From Geopolitics to Social and Political StruggleNotesIndex

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Book SynopsisTrade ReviewBest Edited Collection Award, Society for Cinema and Media Studies (SCMS), 2015-2016. "A vivid picture of the vital, essential, and fundamental role that infrastructure plays in the mediation of our world. . . . With an all-star lineup of media scholars engaging with cutting-edge technology from a range of intellectual approaches, Signal Traffic doesn't just offer an important and timely contribution to the study of media, but also makes a powerful argument for the central role that issues of distribution play in the circuit of culture; it leaves the reader with a strong sense that media scholarship can no longer ignore the material infrastructures at the heart of our media systems." --Information Society"This highly original and thought-provoking volume does a good job of pointing out the remaining gaps in the field and makes a strong case for considering distribution from technological, economic, and political standpoints." --European Journal of Communication"Finally, a definitive collection on infrastructure studies. Moving from compression to geopolitics to platforms, this book crystalizes what's at stake in moving media studies away from focusing on what appears on our screen towards how content travels and, through this movement, is shaped and re-shaped in profound ways."--Wendy Hui Kyong Chun, author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics"The first and only collection of its kind I know. This book is going to be a big deal, both nationally and internationally." --Vicki A. Mayer, author of Below the Line: Producers and Production Studies in the New Television Economy"In an age when we are led to believe that information and communication are virtual rather than material, Signal Traffic provides a much-needed corrective, reminding us that behind the pixels and mp3s lie extensive and complex infrastructures that shape how we inhabit the emerging media environment. This book revives the tradition of critical attention to material infrastructure in media and communication studies, and not a moment too soon."--Darin Barney, author of The Network Society

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Book SynopsisIn 2019, the United States' trade war with China expanded to blacklist the Chinese tech titan Huawei Technologies Co. Ltd. The resulting attention showed the information and communications technology (ICT) firm entwined with China's political-economic transformation. But the question remained: why does Huawei matter? Yun Wen uses the Huawei story as a microcosm to understand China's evolving digital economy and the global rise of the nation's corporate power. Rejecting the idea of the transnational corporation as a static institution, she explains Huawei's formation and restructuring as a historical process replete with contradictions and complex consequences. She places Huawei within the international political economic framework to capture the dynamics of power structure and social relations underlying corporate China's globalization. As she explores the contradictions of Huawei's development, she also shows the ICT firm's complicated interactions with other political-economic forcesTrade Review"Recommended." --Choice "With The Huawei Model, Yun Wen has written a superb book on the complex relationship between Huawei and China as well as the implications of their simultaneous rises, albeit in different roles, with regard to the information and communications technology (ICT) industry and geopolitics." --Chinese Journal of Communication "Yun Wen's book The Huawei Model provides a detailed and useful account of the evolution and global expansion of Huawei Technologies." --China QuarterlyTable of ContentsList of Illustrations Abbreviations Acknowledgments Introduction {Introductions and conclusions don’t typically have chapter numbers} Chapter 1. Huawei’s Domestic Accumulation: A Path Intertwining with China’s ICT Development Chapter 2. Going Global: Outward Expansion into the Global South Chapter 3. March into the Global North: Opportunity or Peril? Chapter 4. From Path-Dependent to Path-Breaking? Huawei’s Technological Capability Development Chapter 5. Ownership, Management, and Labor Discipline Conclusion Notes Index

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Book SynopsisConnections and clashes between new and old media, as told by interviewees ranging from the founder of Twitter to the publisher of the New York Times.Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM—television, radio, newspapers, magazines, and books—have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter. We learn about innovations in

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Book SynopsisA history of one of the most influential American companies of the last century.For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the

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Book SynopsisAsks why economies of different countries develop in different ways. This title offers specific guidelines to help states make advantageous decisions about research and development, relationships with foreign firms and investors, and other critical issues.

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Book SynopsisAn insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to aTrade Review"Glimmers with originality and verve. . . . Others have raised these issues but Mr. Kaplan is unique in devising solutions."—Economist"A reminder that AI systems don’t need red laser eyes to be dangerous."—John Gilbey, Times Higher Education Supplement"Kaplan also sidesteps the usual arguments of techno-optimism and dystopia, preferring to go for pragmatic solutions to a shrinking pool of jobs."—Emma Jacobs, Financial Times"Well worth reading, especially by anybody who wants to go painlessly from a standing start to a pretty thorough grounding in a debate that’s only going to intensify in the years ahead."—James Walton, The Guardian"An intriguing, insightful and well-written look at how modern artificial intelligence, powering algorithms and robots, threatens jobs and may increase wealth inequalities, by a Silicon Valley entrepreneur and AI expert."—The Economist, "Books of the Year""Kaplan gives a fascinating insight into this world we are moving into . . . reveals, in an informative and engaging way, the issues we need to be aware of in this fascinating area of technological advancement."—Jonathan Stevens, Legal Practice Management"Artificial intelligence will transform how we live and work. But how we use AI is up to us. We are lucky to have as gifted and experienced a thinker as Jerry Kaplan to guide us as we navigate through this new age."—John Doerr, Partner at Kleiner Perkins Caufield & Byers"Soon, Jerry Kaplan suggests from his perch at Stanford’s AI Lab, 'synthetic intellects' and 'forged laborers' are going to start changing the world in unpredictable ways. How can we make sure the benefits they deliver are broadly distributed? In this candid and informed take on the coming AI revolution—and how we might mitigate its problematic aspects—Jerry will have you thinking long into the night about a future that’s just around the corner."—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller The Alliance: Managing Talent in the Networked Age"In a world where the popular perception of Artificial Intelligence is often driven by Hollywood fiction, it's refreshing to read such a realistic and insightful analysis to help inform public discourse about this important technology.”—Ron Moore, producer and screenwriter for Star Trek and Battlestar Galactica"AI is creating enormous wealth, but there's no economic law that everyone will share in this bounty. As Jerry Kaplan masterfully explains, the great challenge is to harness these new technologies to deliver shared prosperity."—Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies"A compelling, prophetic, and timely book from a leading technology thinker, Humans Need Not Apply is a must-read for entrepreneurs, scientists, policymakers, and anyone concerned about the promise and peril of artificially intelligent machines."—Fei-Fei Li, Director, Stanford Artificial Intelligence Lab

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Book Synopsis Named One of the Year's Best Books by VULTURE • THE NEW REPUBLIC • DAZED • WIRED • BLOOMBERG • ESQUIRE • SALON • THE NEXT BIG IDEA CLUBThe history of Silicon Valley, from railroads to microchips, is an “extraordinary” story of disruption and destruction, told for the first time in this comprehensive, jaw-dropping narrative (Greg Grandin, Pulitzer Prize-winning author of The End of the Myth). Palo Alto’s weather is temperate, its people are educated and enterprising, its corporations are spiritually and materially ambitious and demonstrably world-changing. Palo Alto is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system. In PALO ALTO, the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing

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Book SynopsisThis book connects political economy perspectives with scenario planning for mapping out future trajectories of digital ecosystems. The focus is purposefully on digital ecosystems as it encompasses economic, political and social contexts on a global, national and local level. The diversity of political economy approaches allows the author to explore alternative meanings of digital ecosystem development, which is particularly useful for envisioning alternative futures. Often visions about the future of digital ecosystems suffer from a lack of imagination and confirmation bias which is favorable to the extrapolation of current trends. A wide range of political economy perspectives applied through positivist theorizing in this book shows different interpretations of developments in digital ecosystems. Scenario planning teams around the world have applied a collective imagination to show how future trajectories can be radically different from the current trends. The book outlinesTable of Contents1. Introduction 2. The Emergence of Digital Ecosystems 3. Global Political Economy of Digital Ecosystems 4. Multilevel Formal and Informal Governance of Digital Ecosystems 5. Scenario Planning for Global Political Economy 6. Alternative Scenarios for Digital Ecosystems 7. Alternative Futures for European Digital Ecosystems 8. Implications for Estonia 9. Implications for the Chinese Investments into European Digital Platforms

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Book SynopsisNew York Times Bestseller. “A superb book. . . . [Lewis] makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar’s Poker.”—TimeTrade Review"The most significant business story since the days of Henry Ford. . . . Lewis achieves a novelistic elegance." -- Boston Globe"Remarkable. . . . Clark proves to be a character as enthralling as any in American fiction or non-fiction. . . . [A] great story . . . with prose that ranges from the beautiful to the witty to the breathtaking." -- Fred Moody - Wall Street Journal"A splendid, entirely satisfying book, intelligent and fun and revealing and troubling in the correct proportions, resolutely skeptical but not at all cynical." -- Kurt Andersen - New York Times Book Review

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Book SynopsisThe founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.Table of ContentsForeword (Michael Dell, Chairman and CEO of Dell). Introduction. Part 1 The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company. Play #1: Allow Yourself Time to Recharge. Play #2: Have a Big Dream. Play #3: Believe in Yourself. Play #4: Trust a Select Few with Your Idea and Listen to Their Advice. Play #5: Pursue Top Talent as If Your Success Depended on It. Play #6: Sell Your Idea to Skeptics and Respond Calmly to Critics. Play #7: Define Your Values and Culture Up Front. Play #8: Work Only on What Is Important. Play #9: Listen to Your Prospective Customers. Play #10: Defy Convention. Play #11: Have—and Listen to—a Trusted Mentor. Play #12: Hire the Best Players You Know. Play #13: Be Willing to Take a Risk—No Hedging. Play #14: Think Bigger. Part 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture. Play #15: Position Yourself. Play #16: Party with a Purpose. Play #17: Create a Persona. Play #18: Differentiate, Differentiate, Differentiate. Play #19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On-Message. Play #20: Always, Always Go After Goliath. Play #21: Tactics Dictate Strategy. Play #22: Engage the Market Leader. Play #23: Reporters Are Writers; Tell Them a Story. Play #24: Cultivate Relationships with Select Journalists. Play #25 Make Your Own Metaphors. Play #26: No Sacred Cows. Part 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business. Play #27: Feed the Word-of-Mouth Phenomenon. Play #28: Build Street Teams and Leverage Testimony. Play #29: Sell to the End User. Play #30: The Event Is the Message. Play #31: Reduce Costs and Increase Impact. Play #32: Always Stay in the Forefront. Play #33: The Truth About Competition (It Is Good for Everyone). Play #34: Be Prepared for Every Scenario . . . and Have Fun. Play #35: Seize Unlikely Opportunities to Stay Relevant. Play #36: Stay Scrappy . . . but Not Too Scrappy. Part 4 The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team. Play #37: Give It Away. Play #38: Win First Customers by Treating Them Like Partners. Play #39: Let Your Web Site Be a Sales Rep. Play #40: Make Every Customer a Member of Your Sales Team. Play #41: Telesales Works (Even Though Everyone Thinks It Doesn't). Play #42: Don't Dis Your First Product with a Discount. Play #43: Sales Is a Numbers Game. Play #44: Segment the Markets. Play #45: Leverage Times of Change. Play #46: Your Seeds Are Sown, so Grow, Grow, Grow. Play #47: Land and Expand. Play #48: Abandon Strategies That No Longer Serve You. Play #49: Old Customers Need Love. Play #50: Add It On and Add It Up. Play #51: Success Is the Number-One Selling Feature. Part 5 The Technology Playbook: How to Develop Products Users Love. Play #52: Have the Courage to Pursue Your Innovation—Before It Is Obvious to the Market. Play #53: Invest in the Long Term with a Prototype That Sets a Strong Foundation. Play #54: Follow the Lead of Companies That Are Loved by Their Customers. Play #55: Don't Do It All Yourself; Reuse, Don't Rebuild. Play #56: Embrace Transparency in Everything You Do or Be Transparent and Build Trust. Play #57: Let Your Customers Drive Innovation. Play #58: Make It Easy for Customers to Adopt. Play #59: Transcend Technical Paradigms. Play #60: Provide a Marketplace for Solutions. Play #61: Harness Customers' Ideas. Play #62: Develop Communities of Collaboration (aka Love Everybody). Play #63: Evolve by Intelligent Reaction Part 6 The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line. Play #64: The Business of Business Is More Than Business. Play #65: Integrate Philanthropy from the Beginning. Play #66: Make a Foundation Part of Your Business Model Play #67: Choose a Cause That Makes Sense and Get Experts on Board. Play #68: Share the Model. Play #69: Build a Great Program by Listening to the Constituents. Play #70: Create a Self-Sustaining Model. Play #71: Share Your Most Valuable Resources—Your Product and Your People. Play #72: Involve Your Partners, Your Vendors, Your Network. Play #73: Let Employees Inspire the Foundation. Play #74: Have Your Foundation Mimic Your Business. Part 7 The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets. Play #75: Build Global Capabilities into Your Product. Play #76: Inject Local Leaders with Your Corporate DNA. Play #77: Choose Your Headquarters and Territories Wisely. Play #78: Box Above Your Weight. Play #79: Scale Without Overspending. Play #80: Understand Sequential Growth. Play #81: Uphold a One-Company Attitude Across Borders. Play #82: Follow Strategy, Not Opportunity. Play #83: Going Far? Take a Partner. Going Fast? Go Alone. Play #84: Fine-Tune Your International Strategy. Play #85: Send Missionaries to Build New Markets Play #86: Handle Global Disputes with Diplomacy (aka Light and Love). Play #87: Edit an Overarching Outlook. Play #88: Bring Old Tricks to New Regions. Play #89: Don’t Use a “Seagull Approach”; the Secret to Global Success Is Commitment. Part 8 The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul. Play #90: Don't Underestimate Your Financial Needs. Play #91: Consider Fundraising Strategies Other Than Venture Capital. Play #92: Use Internet Models to Reduce Start-Up Costs. Play #93: Set Yourself Up Properly from the Beginning, Then Allow Your Financial Model to Evolve. Play #94: Measure a Fast-Growing Company on Revenue, Not Profitability. Play #95: Build a First-Class Financial Team. Play #96: Be Innovative and Edgy in Everything You Do—Except When It Comes to Your Finances. Play #97: When It Comes to Compliance, Always Play by the Rules. Play #98: Focus on the Future. Play #99: Allow for Change as Your Company Grows. Part 9 The Leadership Playbook: How to Create Alignment—the Key to Organizational Success. Play #100: Use V2MOM to Focus Your Goals and Align Your Organization. Play #101: Use a Top-Down and Bottom-Up Approach. Play #102: Build a Recruiting Culture. Play #103: Recruiting Is Sales. Play #104: Keep Your Standards High as You Grow. Play #105: How to Retain Top Talent. Play #106: The Importance of Mahalo. Play #107: Build Loyalty by Doing the Right Thing. Play #108: Challenge Your Best People with New Opportunities. Play #109: Solicit Employee Feedback—and Act on It. Play #110: Leverage Everything The Final Play. Play #111: Make Everyone Successful. Notes. About the Author. Index.

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Book SynopsisHow to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Table of ContentsIntroduction. Part I: Surveying the Marketplace. Chapter 1: The Wide, Wide World of iPhone App Development. Chapter 2: Understanding the iPhone Platform. Chapter 3: Pricing and Revenue Models. Part II: Pinpointing the Business Offering. Chapter 4: Coming Up with a Winning Idea. Chapter 5: Leveraging Brands, Skills, and Content. Chapter 6: Collaborating Internally and Externally. Chapter 7: Sizing Up the Competition. Part III: Lay the Groundwork. Chapter 8: Registering with Apple. Chapter 9: Understanding the Development Tools. Chapter 10: Staffi ng Your Team. Part IV: Assemble Your iPhone Application. Chapter 11: Building Your Application Specifi cations. Chapter 12: Assembling Your Development Team. Chapter 13: Greenlighting the Budget. Chapter 14: Managing the Development Process. Part V: Market to the Masses. Chapter 15: Capturing Free Publicity. Chapter 16: Building the Buzz. Chapter 17: Promoting Your App with Paid Advertising. Chapter 18: Planning Your Next Project. Part VI: The Part of Tens. Chapter 19: Ten Traits of Highly Successful Applications. Chapter 20: Ten Influential Review Sites. Appendix. Index.

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Book SynopsisBased on the author's first-hand experience and expertise, this book offers a proven framework for global software engineering. Readers will learn best practices for managing a variety of software projects, coordinating the activities of several locations across the globe while accounting for cultural differences. Most importantly, readers will learn how to engineer a first-rate software product as efficiently as possible by fully leveraging global personnel and resources. Global Software and IT takes a unique approach that works for projects of any size, examining such critical topics as: Executing a seamless project across multiple locations Mitigating the risks of off-shoring Developing and implementing processes for global development Establishing practical outsourcing guidelines Fostering effective collaboration and communication across continents and culture This book provides a balanced framework for planning gloTable of ContentsForeword ix About the Author xi Introduction 1 Part I Strategy 1. Different Business Models 7 2. The Bright Side: Benefi ts 15 3. The Dark Side: Challenges 19 4. Deciding the Business Model 27 5. Preparing the Business Case 33 Part II Development 6. Requirements Engineering 39 7. Estimation and Planning 45 8. Development Processes 53 9. Practice: Global Software Architecture Development 59 10. Practice: Software Chunks and Distributed Development 69 11. Confi guration Management 81 12. Open Source Development 83 13. Quality Control 89 14. Tools and IT Infrastructure 95 15. Practice: Collaborative Development Environments 109 Part III Management 16. Life-Cycle Management 127 17. Supplier Selection and Evaluation 131 18. Supplier Management 135 19. Practice: IT Outsourcing—A Supplier Perspective 141 20. Monitoring Cost, Progress, and Performance 151 21. Risk Management 165 22. Practice: Risk Assessment in Globally Distributed Projects 179 23. Intellectual Property and Information Security 189 24. Practice: Global Software Engineering in Avionics 193 25. Practice: Global Software Engineering in Automotive 209 Part IV People and Teams 26. Work Organization and Resource Allocation 227 27. Roles and Responsibilities 237 28. Soft Skills 241 29. Training and Coaching 245 30. Practice: People Factors in Globally Distributed Projects 249 31. Practice: Requirements Engineering in Global Teams 257 32. Practice: Educating Global Software Engineering 269 Part V Advancing Your Own Business 33. Key Take-Away Tips 283 34. Global Software and IT Rules of Thumb 293 35. The World Remains Flat 297 Appendices Appendix A Checklist/Template: Getting Started 303 Appendix B Checklist/Template: Self Assessment 309 Appendix C Checklist/Template: Risk Management 315 Glossary and Abbreviations 319 Bibliography 339 Index 349

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Book SynopsisThe futures of data, telecom and infocom industries in general are of great societal importance. The third generation wireless systems (3G) are on the verge of introduction and the industry as a whole is facing serious problems. This work takes a look at the scenario for this technology in 2015.Trade Review"The book provides good food for thought and should prove inspiring for anyone in the industry…"(IEE Communications Engineer, February 2004)Table of ContentsPreface xiii 1 Introduction 1 The Wireless Industry at a Crossroads 1 Be Prepared for 2015 4 Scenarios of the Wireless World in 2015 4 Challenges for the Future 6 Creating Scenarios 6 Guide to the Book 7 Part I Scenarios 9 2 Wireless Explosion—Creative Destruction 11 A Sunny Berlin Day in 2015 14 The Wireless Scene in 2015 16 Rapidly Growing Industry 16 Industry Fragmentation—Market Leaders Losing Hegemony 17 Debt-Burdened Operators Losing Market Dominance 18 Telco Equipment Vendors Lose to Datacom Attackers 19 Terminal Vendors Attacked from NICs and Datacom Industry Vendors 20 Active Users Driving Development and Undermining Copyright 21 A Mobile Lifestyle with Increasing Travel 22 An Explosion of Services and Applications 22 Spectrum—Abundant Release for Unlicensed Bands 24 No Real Problems with Integrity, Privacy, and Security 24 Fast Development in China and Other NICs 25 Batteries and Complexity Management No Showstoppers 25 Wireless Technology in 2015 26 A World with Many Different Wireless Systems 26 An Abundance of Services with Various QoS 28 Standardization Has Increased 28 3 Slow Motion 29 Ordinary Life in Stockholm and Business Life in Shanghai 32 A Day in the Life of an Ordinary Swede 32 A Business Day of a Mobile Professional in 2015 33 The Wireless Scene in 2015 35 Economic Recession and 3G Fiasco 35 Health Problems from Radiation 36 Security a Problem Still Waiting to Be Solved 37 The Mobile Lifestyle Loses Ground 38 No Service Explosion 39 Wireless Telecommunication Is a Mature Industry 40 The Big NICs Catching up after a Slow Start 42 Spectrum Shortage Not a Big Problem 43 Power Consumption and Complexity Management as Technical Limitations 44 Wireless Technology in 2015 45 Still Mostly Second-Generation Wireless Networks 45 Simple and Low-Radiating Terminals 46 Few and Basic Services 47 4 Rediscovering Harmony 49 A Weekday Morning in a Small Scandinavian Village 52 The Wireless Scene in 2015 54 A Sustainable Society in Balance with Itself 54 The Backlash for Marketing and Commercial Media 56 Market Segments Driving the Development 57 Less but More Travel 59 A Few Clouds in the Sky 60 The Industry Dilemma: Refocus or Die! 60 Peer-to-Peer Applications and Services a Hit 62 Content IPR Still Unresolved 64 Wireless Technology in 2015 64 Many Local and Few Global Wireless Systems 64 Simple Services 65 Standards 65 5 Big Moguls and Snoopy Governments 67 Early April Morning, Green Haven Gated Community, New York, US 70 The Wireless Scene in 2015 73 Moguls and Governments 73 Security Problems of the 2000s Solved 74 Moguls in Control 76 Slow Development in the NICs 77 Incumbent Telecom Players Keep Control of the Market 77 3G According to Plan 80 Applications and Services Focus on Convenience for the User 80 No Free Airwaves 81 Somewhat of a Complex World 81 Wireless Technology in 2015 82 Few Different Systems 82 Global Networks 82 Wireless and Wired Terminals 83 Quality of Service 83 Few Services but Sophisticated and Popular Services 83 Part II Drivers of Development and Technological Implications 85 6 Trends and Fundamental Drivers 87 Fourteen Trends Shaping the Scenarios 88 Scenario Abbreviations 88 Trend 1: Development Will Be More User Driven 88 Trend 2: User Mobility Will Increase 89 Trend 3: The Service and Application Market Will Grow 90 Trend 4: User Security, Integrity, and Privacy Will Become More Important 91 Trend 5: Real or Perceived Health Problems Due to Radiation Will Become More Important 92 Trend 6: Environmental Issues Will Become More Important 93 Trend 7: Spectrum Will Become an Increasingly Scarce Resource 94 Trend 8: The Wireless Industry Will Grow 95 Trend 9: The Big NICs Will Continue Their Positive Development 96 Trend 10: Market Concentration in the Wireless Industry Will Change 96 Trend 11: The Fight for Market Dominance in the Wireless Industry Will Intensify 97 Trend 12: Short Terminal Usage Time and Complexity Management Will Become Increasingly Important Problems 98 Trend 13: 3G Will Be Implemented 99 Trend 14: Protecting IPR on Content Will Become Increasingly Difficult 100 Fundamental Drivers 101 Technology Drivers 101 Socioeconomic and Political Drivers 104 Business and Industry Drivers 105 Users, Values, and Attitude Drivers 107 Theories Supporting Fundamental Drivers 108 Exponential Growth 108 Microprocessor and Other Growth Paths 109 Exponentially Falling Prices and the Experience Curve 110 Network Effects I (Metcalfe’s Law) 110 Network Effects II (Reed’s Law) 110 The S-curve and the Product Life Cycle 111 Technology and Market Forces Driving Industry Life Cycles 111 Disruptive Innovations 112 Architectural Shifts in IT and Other Industries 113 Empirical Support for Postmaterialistic Value Shift 114 7 Technological Conclusions from Scenarios 117 System Technology in 2015 118 The Wireless Infrastructure Will Be Heterogeneous 118 Efficient and Very High Rate Air Interfaces Will Exist 118 Traffic Will Be IP Based and Networks Will Be Transparent 119 Much of the Access Infrastructure Will Be Ad Hoc Deployed 119 Cost per Transmitted Bit Will Be Very Small 119 No Harmful Radiation from Base Stations 120 Decreased Power Consumption in the Wireless Systems 120 Mobile Terminals in 2015 120 Terminals Will Have a Wide Range of Shapes and Capabilities 120 Wireless Terminals Will Be Cheap, Very Small, and Modularized 121 Usage Time without Charging Batteries Will Be Very Long 121 User Interfaces Will Be Highly Developed and Advanced 121 M2M Will Be Everywhere 122 Wireless Devices Will Be Harmless to People and the Environment 122 Mobile Services in 2015 122 Wireless Services Will Become a Commodity 123 Services Will Be Independent of Infrastructure and Terminals 123 Telepresence and Emotional Communication Will Be Available 123 Content Will Be Personalized According to User Demand and Location 124 Global Roaming and Seamless Services Will Be Possible 124 Broadband Services Will Be Available for All Transportation Systems 124 The End User Will Be Always Best Connected 124 Powerful Computers Will Be Everywhere 125 Very High Levels of Security Will Be Provided 125 Part III Challenges for the Future 127 8 Challenges for Technical Research 129 Low-Cost Infrastructure and Services 129 Seamless Mobility 132 New and Advanced Services 134 Usability and Human–Machine Interface 135 Health and Environment 136 A Need for Cross-Disciplinary Research 137 9 Challenges for the Wireless Industry 139 Introduction 139 The Challenges 139 Threat from Disruptive Market Change 139 Speed up the Process of Spectrum Release 140 3G and the Telco Debt Threat 141 Complexity Management 141 Radiation a Problem, Real or Perceived 142 Better Batteries in Wireless Devices 142 Usability and the User in Focus 142 Cheaper Infrastructure and Viable Business Models 143 A Phone for Everyone 143 All Industries Mature 143 10 Challenges for Key Regions 145 US 146 An Immature Market for Mobile Services Waiting to Catch Up 146 Fragmented Operator Industry Being Consolidated 147 Multiple Cellular Network Standards 148 WLAN: A Market Growing Rapidly 148 Rather Weak Telco Vendor Industry 149 Poor Coverage 150 Lack of Spectrum Leading to Limited Capacity 150 The Threat of Terrorism and Crime 151 Europe 152 The GSM World Leader 152 Problems with Seamless Mobile Access 153 Telecom Debt Crisis 153 Strong in Telecom, Weak in Datacom 154 Health and the Environment Taken Seriously 154 Stagnation and Overregulated Economies 154 China 155 An Opaque and Overregulated Economy 156 Political Instability 156 Risks of Complacency 156 Challenges for the Chinese Wireless Industry 157 Risks and Opportunities with Chinese 3G Standard Wars 158 Japan and South Korea 158 Leading the Way into the Wireless Future 159 Oligopoly in the Operator Industry 160 Multiple Standards for 2.5G and 3G 160 A Slow Start for 3G 161 A Saturated Voice Market 161 3G Terminals Expensive to Subsidize 162 4G Already 162 No Major Infrastructure Vendors from Japan and Korea 162 The Japanese Recession 163 Political Uncertainty on the Korean Peninsula 163 Part IV Moving into the Future with Scenarios 165 11 Scenario Thinking and Scenario Making 167 Logics of Scenario Creation 167 Our Approach: Trends 168 Driving Forces: What Do We Care About? 169 Fundamental Drivers: What Do We Know? 169 Critical Uncertainties: What Do We Not Know? 170 Making Our Scenarios 170 Creating the Scenarios and Key Research Issues 171 Weak Signals and Provocative Questions 172 Information and Feedback 173 Commissioned Studies 174 Other Studies about the Future 174 The PCC Research Program 174 The WWRF Book of Visions 175 Swedish Technology Foresight 176 Beyond Mobile 177 Other Scenarios 177 12 Summary and Concluding Remarks 179 The Book in Brief 179 Wireless Explosion—Creative Destruction 180 Slow Motion 182 Rediscovering Harmony 184 Big Moguls and Snoopy Governments 187 Trends and Fundamental Drivers 189 Technological Conclusions from the Scenarios 191 Challenges for Research, Industry, and Key Regions 192 Moving into the Future 199 Dear Reader in 2015 201 Appendixes 203 Appendix A User Segments 205 Moklofs 205 Yupplots 206 Elders 207 Mobile Professionals 207 Industrial Users 208 Appendix B Wireless Foresight at Wireless@KTH 209 The Wireless Foresight Project 209 Wireless@KTH and the Vision-Driven Research Approach 210 Glossary 211 References 215 Author Biographies 219 Index 221

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Book SynopsisThe history of the heart of the high-tech world Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community.Trade ReviewHOMETOWN BOY TELLS TALE OF HOW TECH REVOLUTION CHANGED WHERE WE LIVE Michael S. Malone proudly casts himself as a native son of Silicon Valley. In his latest book, he declares himself a "hometown boy" who is "desperate to understand the truth about his neighbors." The Valley of Heart's Delight: A Silicon Valley Notebook 1963-2001 tells the sweeping tale of Malone's home turf—the Santa Clara Valley that grew from a quaint collection of fruit orchards to the mythic birthplace of the digital revolution. Overall, the book is an interesting and entertaining read, told with the dramatic flair—even embellishment—of a novelist. While the subject is grand, Malone's book is more akin to a personal scrapbook—told through the eyes of a journalist born and raised in the Santa Clara Valley. Malone has been chronicling the region's business and technology landscape for two decades. "The Valley of Heart's Delight" does not break new ground: The book is a collection of Malone's previous writing, dating back to 1982. The articles originally appeared in publications such as the Mercury News, the New York Times, the Wall Street Journal, Forbes ASAP, Upside and Harper's. Like a scrapbook, "The Valley of Heart's Delight" is an incomplete account. A reader looking for a definitive history and assessment of Silicon Valley will likely feel shortchanged. The book is something of a hodgepodge-- part historical tale, part novel, part non-fiction reporting, part memoir and part social commentary. The 24 articles, or chapters, in the book are arranged roughly in chronological order by subject. They're grouped into five major sections (Santa Clara Valley, Silicon Valley, Silicon Town, Silicon World and Silicon Home) that mirror the region's development from agricultural roots to catalyst of a technology revolution that ripples ever more widely. Malone expresses awe over the valley's contributions to shaping modern life. "Each time I return from someplace in the world where I've been asked to describe the miracle of Silicon Valley, I still look down out the plane window and thrill at the miracle of the place, the little collection of suburban towns that changed history," he writes. It's a place "so dynamic, so protean, and so maddeningly complex that I will never grow tired of it," he adds. The earlier chapters of the book were the most enjoyable and illuminating. In one refreshing, well-crafted chapter, Malone relates the history of the Ohlone Indians who ruled the Santa Clara Valley for thousands of years before the Franciscans established their mission in 1777. He deftly contrasts the Ohlones' concept of cyclical or circular time with the beginning of lineartime brought by Spanish settlers. The tempo has been accelerating ever since, reaching warp speed in today's Silicon Valley, "where the daily obsession is to shave a microsecond from every transmission, revision and decision," Malone notes. Other chapters range from the meeting of David Packard and William Hewlett as Stanford University students, to the birth of the microprocessor, IPO day for MIPS Computer Systems and the boyhood of Steve Jobs in a 1960s "silicon suburbia." These chapters, told with engaging narratives, provide glimpses into different eras and milestones of the modern Silicon Valley. Malone's strength lies in his deeply reported, richly detailed narratives. In one chapter, he traces his family roots back to Enid, Okla., where his great-grandfather had settled in an 1893 land rush. A century later, Malone visits Enid, finding evidence everywhere of the digital revolution that Silicon Valley started. It's in the VCRs, computer labs and electronic security keypads of Enid High School. It's in the electronics-laden digital watches, microwave oven, stove and video games of the house where his grandparents once lived. "My grandparents' house now has more computing power than NASA did that day my grandparents sat on the mohair sofa with the doily antimacassars and watched Neil Armstrong step out on the moon," he concludes. The Oklahoma chapter, along with the one on the Ohlone Indians, are the best in the book. They're beautiful pieces of storytelling that show the arc of time and profound impact of technology. They weave together many elements that work on different levels. And they demonstrate one of the author's strengths—the ability to think expansively about technology's profound impact on society. For Malone, the hometown boy, Silicon Valley is much more than a place: It's a state of mind and social force. (Maria Shao, Mercury News)Table of ContentsForeword. Acknowledgement. Introduction. PART 1: SANTA CLARA VALLEY. Chapter 1: Snow Tracks. Chapter 2: The Mission Bell's Toll. Chapter 3: The Soul of the 'HP Way'. PART 2: SILICON VALLEY. Chapter 1: Microprocessor: First 25 Years. Chapter 2: IPO Day. Chapter 3: Bob Noyce: Inventor, Entrepreneur, Statesman. Chapter 4: Silicon Suburbia. chapter 5: The Macintosh Introduction. PART 3: SILICON TOWN. Chapter 1: The Real Secrets of Silicon Valley. Chapter 2: Going Underground in Silicon Valley. Chapter 3: Day of the Jackal. Chapter 4: A Good Day to Contemplate the Rest of Life. Chapter 5: Has Silicon Valley Gone Pussy. Chapter 6: Seduction--From the Bitch Goddess, A Novel. Chapter 7: Technofacism. PART 4: SILICON WORLD. Chapter 1: The Frontier of the Heart. Chapter 2: Notes from a Distant Node. Chapter 3: Bandon Beach. Chapter 4: Pressing Their Cases Coast to Coast. Chapter 5: Children of the (Once) Future. Chapter 6: The Gildered Age. PART 5: SILICON HOME. Chapter 1: The Packard Way. Chapter 2: Pixies Last Lesson. Chapter 3: Second Sight. Authors' Biography.

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Book SynopsisThe first complete look at one of America''s legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century''s greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world''s first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson''s long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new Trade Review"...a rich and thorough portrait that goes right back to turn-of-the-century America..." (Business Voice, March 2003) The story of Watson's transformation of the disorganized, amorphous Computing-Tabulating-Recording Company into steamlined, world-famous IBM receives a spirited telling by Maney, a USA Today technology columnist. Access to previously unexplored records has provided juicy raw material, including letters and internal memos, to bring America's first celebrity CEO to life in this wart-sand-all biography: Watson (1874-1956) saw the strategic value of corporate culture early and was protective of what he built; Maney argues that the strength of that culture later allowed IBM to survive the potentially devastating effects of Watson's personality flaws. Charismatic, optimistic and generous, Watson was also self-absorbed and psychologically ruthless in getting things done his way. Hard to work for and unable to distinguish between the company and himself, he also behaved like a dictatorial CEO when wreaked havoc with his family. Watson's mania for overreaching peaked when he accepted a decoration from Hitler in 1937 under the deluded impression that Hitler woul d follow Watson's ca mpaign for world peace through world trade; according to Maney, that episode illustrates how out-of-control Watson's ego had grown. Yet, as Maney makes clear in this timely tale of the man who made information into an industry and discovered the power of corporate culture, "Watson wasn't just the best business story at the end of the 1930s; he had become a great American success story that captured the popular imagination." Agent, Sandy Dijkstra. (May). Forecast: Maney's book should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties. That appeal will be supported by a 75,000-copy first printing and a $100,000 ad/promo budget. (Publishers Weekly, March 17, 2003) "...Maney has written a timely and authoritative biography. Without lapsing into hero worship, he presents a great, if flawed, man in all his humanity." (Business Week, May 12, 2003) WHEN Thomas J. Watson Jr., who ran the International Business Machines Corporation during its climb to dominance in the computer industry, published his memoirs in 1990, he called the book "Father, Son & Co." His father - who had taken over a motley assortment of business machine companies in 1914 while awaiting sentencing on a criminal antitrust conviction - loomed large in the story. Indeed, one reason the book has become a business classic is surely its poignant, child's-eye view of the flawed yet fascinating father who created I.B.M. and brought it to the brink of the computer age before passing it to his son, who died in 1993. The portrait of Thomas J. Watson Sr. in his son's memoirs had all of the misty myopia that accompanies any child's perceptions of a fearfully adored parent. One reviewer complained that "we hear too little of life within I.B.M. - and too much of Mr. Watson telling us how awful it was being his father's son." A much more lively and nuanced picture of the senior Watson can be found in Kevin Maney's excellent new biography, "The Maverick and His Machine: Thomas Watson Sr. and the Making of I.B.M." (John Wiley & Sons, $29.95). Enriched by access to Watson's personal papers from the I.B.M. archives, the book brings this complex man to life and provides a clearer sense of how the I.B.M. culture took shape around one man's quirks, preferences and iron whims. The company songs, the daily white shirts, the polish and pomp of corporate ceremonies - all of them were manifestations of Watson's own overcompensating insecurities. An awkward young man from a family with little money, he started out in a career that was the punchline of countless American jokes: the traveling salesman. Not until he was hired in 1896 by the National Cash Register Company in Dayton, Ohio, did Watson start to acquire the poise and polish that he would demand of his own executives decades later. But his career at "the Cash," under the tutelege of its chairman, John H. Patterson, was very nearly his ruin. National Cash Register had a virtual monopoly in the manufacturing and sale of its product, which was becoming increasingly popular among American retailers. Unfortunately, the machines were built so solidly that they rarely wore out. Companies selling secondhand cash registers began to steal business from it. So, in 1903, Patterson drafted Watson to run an elaborate scam. After ostensibly resigning from the company, Watson set up a chain of used cash register stores that was secretly backed by National Cash Register. By paying more for secondhand machines and selling them for less, Watson drove virtually all of Patterson's competitors out of business. He seems never to have doubted the legality of what he was doing. But when an angry ousted executive started talking to the Justice Department, the scheme figured in a 1912 federal grand jury indictment of Patterson and more than two dozen of his executives, including Watson. In February 1913, Watson, Patterson and all but one of the other executives were convicted of criminal antitrust violations. Watson, newly married, faced up to a year in prison. Somehow, in 1914, he nevertheless persuaded an unreconstructed trust-builder named Charles Ranlett Flint to hire him to try to save a rickety business-machine trust that Flint had assembled in 1911. The conglomerate included the Computing Scale Company of America, which made scales that calculated the price of products sold by weight; the International Time Recording Company, which made the time clocks on which workers punched in for the day; and the Tabulating Machine Company, which used punched holes in rectangular cards to sort information - "the forefathers of mainframe computers," notes Mr. Maney, a technology columnist for USA Today. FLINT called this ailing hodgepodge the Computing-Tabulating-Recording Company. And in a remarkable decision - one cannot imagine it being replicated in this post- Enron era - he hired the energetic and supremely confident convicted felon, Thomas J. Watson, to bring the company back to life. Watson, whose conviction was later overturned, succeeded beyond anyone's imagination, except his own. Seeing the future in his little tabulating-machine company, he invested lavishly in research and expanded wildly, even in the face of the Depression. Mr. Maney observes that "Watson borrowed a common recipe for stunning success: one part madness, one part luck, and one part hard work to be ready when luck kicked in." The book draws on extensive corporate records to capture Watson's self-absorbed monologues to his senior executives, giving the reader an immense sympathy for the men and women who endured them. With I.B.M.'s cooperation, Mr. Maney seems to have inspected every letter, memorandum and index card that passed through Watson's hands. But the bulkiness of the research only occasionally breaks through the elegant fabric of the storytelling. Watson - a tyrant in the boardroom, a charmer on the dance floor, a sponge for sycophantic flattery, a genius at selling an idea - emerges as an infuriating, sometimes pathetic but always fascinating business icon. For those who loved "Father, Son & Co.," this is an essential and readable companion book. Call it "I.B.M.: The Prequel." (New York Times, May 12, 2003) IBM for decades had a distinct corporate personality, and the leader in driving that culture was Thomas Watson, Sr. Other books have described this irascible man, yet this biography by a technology journalist uses recently discovered and wonderfully detailed corporate log books to flesh out his contradictory persona. Watson was a short-tempered tyrant who surrounded himself with yes-men and managed an increasingly complicated company by instinct. Yet he inspired loyalty and enthusiasm through his relentless optimism and willingness to hire ordinary young people and give them a chance. He made IBM one of the first companies to accept women in its training programs, in the1930s no less. And when managers resisted hiring the first women graduates of the programs, he angrily fired every man who graduated the same year. Maney notes that IBM's dominant position in a booming industry may have played a large part in persuading employees to tolerate Watson's unpredictable behavior. But the author's delightful anecdotes showcase the quirky, human side of what became a major knowledge-based company. (Harvard Business Review, May 2003) "...excellent use of transcripts...should be recommended reading for anyone who seriously wants to be a business mogul..." (Economist, 10 May 2003) "...formidable in its research, vivid, insightful and often hilarious..." (Management Today, June 2003) "...an intriguing study of the man who made IBM, Thomas Watson..." (New Scientist, 7 June 2003) "Maney, a USA Today technology columnist, has written a superb biography of Thomas Watson Sr., who took over the small Computer-Tabulating-Recording (C-T-R) Company in 1914 and fashioned it into the giant corporation we know today as International Business Machines (IBM). Watson had come to prominence for his work at National Cash Register (NCR), but owing to his involvement in a federal antitrust case, was forced out of his job. This might have destroyed a lesser man, but not Watson, who quickly moved on to C-T-T. A lifelong salesman, Watson always paid close attention to his company's customers, but he also felt that employees were equally important, offering high wages and good benefits. Although his management style was often regarded as imperious, he is credited with founding IBM's famous corporate culture, which enabled the company to succeed. As he aged, be became increasingly stubborn and brooked no dissent, which led to some terrible misjudgments, most notably his involvement with IBM's German subsidiary and receipt of a medial fromTable of ContentsForeword. Introduction. Prologue. Chapter 1: Maverick Kindling. Chapter 2: Lit by Flint. Chapter 3: A Mess Spelled C-T-R. Chapter 4: Bringing Up Baby IBM. Chapter 5: Daring and Luck. Chapter 6: Friends, Heroes, Sycophants. Chapter 7: Enemies and Delusions. Chapter 8: King and Castle. Chapter 9: Watson the Second. Chapter 10: Watson's War. Chapter 11: Old Man, New Electronic Age. Chapter 12: World Conquest. Chapter 13: The Maverick and His Humanity. Chapter 14: Generations After. Selected Bibliography. Notes. Index.

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Book SynopsisStrategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.Table of ContentsPreface xv Acknowledgments xvii Chapter 1: Introduction 1 The Environment in Which Technology-Intensive Businesses Operate 3 Complex and Dynamic Market Chains 3 Network Effects 5 Speed of Change is High 6 Blurred Market Boundaries 7 Markets and Competition Are Global 8 Strategic Market Planning in a Technology-Intensive Business 10 Who Should Be Involved in the Process? 10 Planning Builds Mental Models 10 Planning Process Must Be Iterative and Continuous 11 Planning Process Must Be Integrative 12 Winning Market Leadership: An Integrated Approach 12 Choose the Arena 13 Identify Potentially Attractive Opportunities 14 Understand the Market 16 Assess Resources and Competencies 16 Understand the Competitive Challenge 17 Make Tough Strategic Choices 19 Plan Key Relationships 21 Complete the Winning Strategy 22 Understand the Profit Dynamic 23 Implement the Chosen Strategy 23 What Is Different About This Book? 24 Integrated Planning Process 24 Process Applies to New or Existing Business Opportunities 24 Process Is Designed for Managers 25 Chapter 2: Choose the Arena 27 Introduction 27 Crucial First Step in the Planning Process 29 Strategic Business Unit (SBU) 29 Existing Market Opportunities 30 New Market Opportunities 31 Define the Arena 34 Customers Served 34 Applications/Functionality Provided 36 Technologies/Competencies Used 36 Value-Adding Role 37 Strategic Drivers and Strategic Paths 37 Driving Force 37 Strategic Path 38 Next Step: Identify the Potentially Attractive Opportunities in the Business Arena 40 Chapter 3: Identify Attractive Opportunities 43 Introduction 43 Identifying Potential Market Opportunities 43 Benefits of Thinking About Market Segments Early in the Process 46 Segmenting a Market 46 Possible Segmentation Bases 47 Segmentation Process 51 Targeting Issues 52 Market Segment Attractiveness 54 Determining the Attractiveness of a Market Segment 55 Understanding Choices Among Market Chain Opportunities 65 Market-Driving Opportunities 66 Exploiting Environmental Change 67 Sources of Discontinuities or Breakpoints 68 Next Step: Developing a Deeper Understanding of the Market Opportunities 70 Chapter 4: Understand the Market 71 Introduction 71 Adoption of New Products 72 Types of Innovations 73 Technology Adoption Life Cycle 74 Adopter Categories 75 Driving the Adoption Process 77 Achieving Market Leadership 82 Whole Product or Complete Solution 83 Understanding Buyer Choice/Rejection Behavior 84 Decision-Making Unit 85 Choice Criteria 86 The Choice/Rejection Process 88 Market Chains 93 Choices Among Market Chains 93 Market Chain Dynamics 96 Market Chains as a Series of Choice/Rejection Processes 98 Next Step: Assessing Your Resources and Competencies 99 Chapter 5: Assess Resources and Competencies 103 Introduction 103 The Process of Assessing Resource/Competency Fit 104 Core Competencies 105 What Is a Core Competency? 105 What Is a Constraining Incompetency? 108 Identifying Core Competencies 109 Identifying Your Organization’s Core Competencies 110 Managing Core Competencies 111 Should You “Make” or “Buy” Strategic Activities Associated with Core Competencies? 112 Customer Value and Profit Creation Model 113 Mapping Competencies and Customer Requirements 114 Assessing a Market Opportunity: Fit With Core Competencies 115 Next Step: Understanding the Competitive Challenge 120 Chapter 6: Understand the Competitive Challenge 123 Introduction 123 Process of Competitive Analysis 125 Issues in the Competitive Analysis Process 126 Identification of Competitors 126 How Do They Compete? 128 How Are They Doing Now? How Will They Do in the Future? 134 Analysis of Strategy Driving Forces 137 Pulling the Competitive Information Together 141 Actions-Consequences-Evidence (ACE) Framework 141 Next Step: Making the Tough Choices 142 Chapter 7: Make Tough Strategic Choices 145 Introduction 145 Strategic Issues 147 What Is a Strategic Issue? 147 How Many Strategic Issues? 148 Types of Strategic Issues 148 Developing a Winning Strategy for an Opportunity 149 Cost Leadership 149 Differentiation 151 Strategic Breakpoint 153 Risks of Adopting a Differentiation Strategy 155 Sustaining the Competitive Advantage 157 Convergence of Cost Leadership and Differentiation 158 Selecting the Portfolio of Opportunities 159 Balance Market Attractiveness and Ability to Win 159 Displaying the Portfolio of Opportunities 160 Making Clear Strategic Choices 163 Next Step: Managing Critical Relationships 165 Chapter 8: Manage Critical Relationships 167 Introduction 167 Why Are Relationships Critical? 168 The Market Web 170 A Generic Market Web and an Example 171 A Managerial Perspective on Market Webs 174 Market Webs as Value-Creating Systems 174 Evolution of the Market Web 175 Managing Critical Relationships 176 Market Chain Strands 177 Customer and Supplier Relationships 177 Off-Market Chain Strands 178 Formal and Informal 178 Collaborative Product Development Alliances 179 Co-Marketing Alliances 179 Horizontal Selling Alliances 180 Knowledge and Influence Strands 181 Knowledge Strands: Learning From Others in the Web 181 Influence Strands: Affecting Choice/Rejection Processes 182 Value-Added Partnerships: A Key Relationship Form 183 Partnering Success Factors 184 Managing “Sticky” Strands in the Web 187 Relationships and the Market Opportunity 189 The Opportunity 189 The Winning Strategy 190 Next Step: Completing the Winning Strategy 190 Chapter 9: Complete the Winning Strategy 193 Introduction 193 A Framework 193 Define a Clear Competitive Position in the Opportunity 195 Complete the Total Product/Service Solution 196 Plan to Gain Market Chain Commitment 198 Basic Issues 199 Work Through Pricing Challenges 200 The Impact of Context 201 Pricing Objectives 202 Other Challenges 206 Plan to Influence Customers and End Users 209 Customer Interface Strategies 209 Advertising and Promotion 212 Apply Strategic Thinking to Emerging Challenges 213 Evaluate the Current Strategy 214 Are You Going After an Attractive Market Opportunity? 215 Can You Win with Your Proposed Strategy? 216 If You Win, Will It be Worth It? 218 Other Considerations 219 Detail and Use the Plan 220 Next Step: Understanding the Profit Dynamic 221 Chapter 10: Understand the Profit Dynamic 223 Introduction 223 The Profit Dynamic 224 The Drivers of Positive Cash Flow: Total Margin Generated 225 Negative Cash Flow Drivers: Fixed Costs and Investments 226 Cash Flow Profiles 227 The Profit Dynamic 228 An Alternative Form of the Profit Dynamic 230 Locating Key Sensitivities in the Profit Dynamic 231 New Product Opportunities and the Profit Dynamic 234 The Critical Importance of Adoption Rate 235 Applying the Profit Dynamic to Individual Customers 238 Product-Service Integration and the Profit Dynamic 239 Integrated Product-Service Opportunities 239 Management of the Integrated Product-Service Profit Dynamic 241 Managing the Profit Dynamic in Market Chains: Creating Strategic Leverage 242 Identifying Points of Strategic Leverage 242 Strategic Leverage and Adoption Rates 244 Next Step: Implementing the Strategy 244 Chapter 11: Implement the Winning Strategy 247 Introduction 247 A Process for Managing Implementation 252 The Case for Change 254 The Need for Strategic Change 254 Types of Change 256 Specification of the Implementation Plan 259 The Questions 260 The Challenge 263 Communicating Implementation 264 Monitoring Implementation 267 Conclusion 268 Chapter 12: The System that Makes the Process Happen 271 Introduction 271 Planning Systems 272 Need for Planning Systems 274 Design of a Planning System 276 Factors Influencing the Design of a Planning System 276 Major Planning System Design Decisions 278 No One Right Planning System 282 Balanced Interaction 284 Planning System in a Large, Sophisticated Company 285 Overview of the Planning System 286 Cycle One: Develop Options for SBU 286 Cycle Two: Detailed Planning for Selected Option 288 Cycle Three: Develop Budgets and Detailed One-Year Operating Plan 289 Implementation and Monitoring 289 An Effective Strategic Market Planning Process 290 Is Both Integrated and Iterative 290 Is Question Driven 291 Combines Hard Data with Soft Intuitive Judgment 291 Focuses on Implementation 291 Recognizes That the Process Is as Important as the Plan 292 Encourages Managers to Say No 292 Challenges Industry and Company Norms 294 Key Success Factors in an Effective Planning System 294 Effective Teams 295 Supportive Corporate Culture 297 Integration with Other Key Processes 298 Key Support Systems in Place 299 Conclusion 300 Index 303

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