Information technology industries Books

Book SynopsisA startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

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Book SynopsisGOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits. In an era when algorithms and software have made the financial markets more efficient, the pricing of IPOs still relies on human judgment.In 2016, executives at music-streaming service Spotify sought to upend the status quo. Led by a trim and understated CFO, Barry McCarthy, and a shy but brilliant founder, Daniel Ek, they took a wild idea and forged something new. GOING PUBLIC explores how they got comfortable with the risk, and how they lobbied securities watchdogs and exchange staff to rewrite the regulations. Readers will meet executives at disruptive companies like Airbnb, DoorDash, and data miner Palantir, venture capitalists, and even some bankers who seized on Spotify's labor and used it to knock Wall Street bankers off the piles of fees they'd been stacking for so long.GOING PUBLIC weaves in earlier attempts to rethink the IPO process, introducing readers to one of Silicon Valley's earliest bankers, Bill Hambrecht, whose invention for selling shares online was embraced by Google founders Larry Page and Sergey Brin when they auctioned their shares in 2004. And it examines the recent boom in blank-check companies, those Wall Street insider deals that have suddenly become the hottest way to enter the public markets. GOING PUBLIC tells stories from inside the room, and more.

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Book SynopsisInternet entrepreneur Andrew Keen was among the earliest to write about the dangers that the Internet poses to our culture and society. His 2007 book The Cult of the Amateur was critical in helping advance the conversation around the Internet, which has now morphed from a tool providing efficiencies and opportunities for consumers and business to a force that is profoundly reshaping our societies and our world. In his new book, How to Fix the Future, Keen focuses on what we can do about this seemingly intractable situation. Looking to the past to learn how we might change our future, he describes how societies tamed the excesses of the Industrial Revolution, which, like its digital counterpart, demolished long-standing models of living, ruined harmonious environments and altered the business world beyond recognition. Travelling across the globe, from India to Estonia, Germany to Singapore, he investigates the best (and worst) practices in five key areas - regulation, innovation, social responsibility, consumer choice and education - and concludes by examining whether we are seeing the beginning of the end of the America-centric digital world.Powerful, urgent and deeply engaging, How to Fix the Future vividly depicts what we must do if we are to try to preserve human values in an increasingly digital world and what steps we might take as societies and individuals to make the future something we can again look forward to.Trade ReviewA truly important book and the most significant work so far in an emerging body of literature in which technology's smartest thinkers are raising alarm bells about the state of the Internet, and laying groundwork for how to fix it. * Fortune *How to Fix the Future, by longtime tech critic Andrew Keen, avoids simplistic condemnations, offering instead a progressive plan to ease the growing discomfort with emerging technologies that only a few years ago were being celebrated. The book provides compelling examples of ongoing experiments addressing new ways of developing and integrating socially responsible technology into our lives, especially in media, government, and education . . . Keen genuinely believes that, yes, we can fix the future. -- Larry Downes * Washington Post *With his new book, Keen switches from sarcasm to a kind of pragmatic optimism . . . Like Churchill, he offers mostly blood, sweat and tears; but at least he has a program of what needs to be done . . . It makes sense, as Keen seeks to do, to take the long view of our current dilemmas. -- John Naughton * Observer *In [Keen's] acerbic, articulate global survey of human-centered solutions, he examines best practice in consumer choice, education, innovation, regulation and social responsibility . . . An invigorating mix of principle and vision. * Nature *After years of giddiness about the wonders of technology, a new realization is dawning: the future is broken... In this bracing book, Keen offers tools for righting our societies and principles to guide us in the future. * Walter Isaacson *In this engaging, provocative book, [Keen] outlines five strategies - regulation, competitive innovation, consumer choice, civic responsibility, and education - that, working in collaboration, can help ensure an open, decentralized digital future... Valuable insights on preserving our humanity in a digital world. * Kirkus Reviews (Starred Review) *Keen, has spent his career warning of the dangers of the Internet, takes a more positive turn in this complex yet accessible study. Comparing our current situation to the Industrial Revolution, he stresses the importance of keeping humanity at the center of technology. * Booklist *Eschewing much of the over-the-top luddism that now fills the New York Times, the Guardian, and other mainstream media outlets, Keen proffers practical solutions to a wide range of tech-related woes. * TechCrunch *

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Book SynopsisRupert Murdoch’s extraordinary career has no parallel. His control of Fox news, which so successfully supports the Trump presidency, is a key force in American politics. In the UK, his control of The Sun and The Times leaves politicians scrambling to get him onside. But what do we know about the man himself? This book looks closely at the Murdochs, focusing on Rupert's father Keith, who built the family’s media power and cultivated the anti-establishment instincts that his son Rupert is known for. Roberts traces the life of the Murdochs, how Rupert Murdoch’s view of the world was formed, and assesses it's impact on the media that influences our politics today.Trade ReviewTo unpeel the layers of ‘the man who owns the media’, it’s difficult to think of someone more qualified than Tom Roberts ... Here, Roberts again applies his forensic approach and scholarly rigour. * Spear's Magazine *The Making of Murdoch is the essential prequel to one of the great media and succession stories of our time. Tom Roberts' rigorous research shows how the life and times of Sir Keith Murdoch set his son Rupert on course to bestride print and television in three continents of the English speaking world from Adelaide to London to New York. How did a well-connected and Oxford-educated scion of the British Empire come to create the tabloid Sun newspaper and Fox News Channel? Roberts unearths the roots of the Murdoch story for good or bad. This book is a must read for anyone who wants to understand the media today. * Adam Boulton, Editor-at-Large Sky News *'This outstanding book holds the key to understanding not just Rupert Murdoch, but also the brutal power of modern media.’ * Peter Oborne, journalist and broadcaster *[Includes] compelling material about Keith’s journalistic flaws. * British Journalism Review *Table of ContentsIntroduction: Moulding a myth 1. Rosehearty 2. American immigrant 3. Finding his voice 4. 'Murder, history, war' 5. Hearts and minds...and bodies 6. A romance into air 7. The Prince and the Pressman 8. Lessons from a madman's bible 9. Healthy competition 10. Kingmaker 11. Media empire 12. A girdle round about the Earth 13. By phone and clone 14. The son rises Epilogue: A new inheritance Index

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Book SynopsisThis second book in the FightBack collection responds to the question: what could the ‘new normal’ look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have have formidable tools at their disposal – not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

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Book SynopsisDieses Buch behandelt die begrifflichen und sachlichen Grundlagen der Flugnavigation sowie die mathematisch-geometrischen Zusammenhänge mit zahlreichen Berechnungsbeispielen. Wegen des engen Bezugs zur Kartographie, welche die benötigten raum- und sachbezogenen Informationen für die thematischen Karten und Navigationsdatenbanken bereitstellt, sind die theoretischen Aspekte sowie der praktische Gebrauch und die Interpretation moderner Navigationskarten inhaltlicher Schwerpunkt. Weiterer Schwerpunkt ist die leistungsbasierte Navigation, wie diese in der heutigen Luftfahrtpraxis mithilfe integrierter bordseitiger Navigationssysteme in Verbindung mit den Ab- und Anflugverfahren realisiert wird. Hierbei werden Funk-, Trägheits- und Satellitennavigation kombiniert. Mithin widmet sich dieses Buch den Letzteren in einer angemessenen Detailtiefe sowie der Architektur der Bordsysteme am Beispiel der weltweit verbreiteten Airbus A320-Flugzeugfamilie. Des Weiteren werden relevante Aspekte der Flugsicherung einbezogen. Zielgruppe sind alljene, die ihre Ausbildung zum Piloten oder Fluglotsen mit einem Studium im Bereich der Luftfahrt kombinieren, Verfahrensplanende bei der Flugsicherung, Studierende des Verkehrsingenieurwesens oder der Geowissenschaften und alle, die sich für Navigationskarten und -systeme sowie die damit verbundenen aktuellen Technologien begeistern. Die vorliegende zweite Auflage ist gleichermaßen geeignet für Neueinsteiger und Fortgeschrittene, die Praxisbeispiele verhelfen zum „Ankommen". Zahlreiche hochwertige Abbildungen fördern die Anschaulichkeit, großer Wert wird auf Allgemeinverständlichkeit gelegt bei dennoch mathematischer Fundierung. Das Buchkonzept mit dem Schwerpunkt auf aktueller Thematik bindet die traditionellen Navigationssysteme jedoch soweit ein, dass die Leserinnen und Leser Kenntnisse erwerben, welche ihnen dazu verhelfen, oben genannte Systeme als alleinige Navigationsmittel anwenden zu können. Auch werden die vom Luftfahrtbundesamt für die Ausbildung zum Verkehrsflugzeugführer im Fach Navigation geforderten Inhalte im Wesentlichen abgedeckt.

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Book SynopsisTrade ReviewPhilip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book. -- James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research ...very concise, tightly argued and very timely volume... Communications and Strategies ...its clarity, simplicty, and systematic narrative make it appealing and useful... -- Giacomo Poderi Teachers College Record ...provides new entrees into understanding how socially constructed definitions of audiences are changing. -- Grace Jackson-Brown Journalism and Mass Communication Education The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication Journal of Communication a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems. -- Louisa Ha AEJMC This is an important book-one of the first scholarly analyses of both commercial and academic audience research trends amidst change -- Chris Sterling Communication Booknotes Quarterly No college-level media or sociology collection should be without this. Midwest Book ReviewTable of ContentsList of Illustrations Preface Introduction 1. Contextualizing Audience Evolution 2. The Transformation of Media Consumption 3. The Transformation of Audience Information Systems 4. Contesting Audiences 5. The Implications of Audience Evolution Notes References Index

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Book SynopsisAlex Sayf Cummings reveals the significance of North Carolina’s Research Triangle Park to the emergence of the high-tech economy in a postindustrial United States. Brain Magnet pinpoints how it sheds new light on the origins of today’s urban landscape, in which innovation is lauded as the engine of economic growth against a backdrop of inequality.Trade ReviewFrom tobacco and plow to computer and creative economy, this rich and eloquent history shows how a group of civic leaders put rural North Carolina at the forefront of the postindustrial revolution. In California, they say Silicon Valley is one of a kind; this marvelous book proves otherwise. -- Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital UtopianismNorth Carolina’s Research Triangle emerged a half century or so ago as one of a veritable handful of the original suburban high-tech “office parks." Though its allure has been challenged by the rise of urban tech and the return of innovation and high-tech industries to big cities, the Triangle persists. Brain Magnet provides a much-needed historical account of the rise and challenges of this model of high-tech development. -- Richard Florida, author of The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday LifeAlex Cummings has written a brilliant history of the unlikely making of North Carolina’s Research Triangle Park. The RTP has proven to be a grand success—but not for everyone. Cummings’s site-specific account of the idea economy gives us much to ponder. -- David Farber, author of Crack: Rock Cocaine, Street Capitalism, and the Decade of GreedBrain Magnet does essential work in connecting the historical processes of urban development to the social, spatial, and intellectual influences of universities. There are many more cases like RTP across the nation. Now scholars have a blueprint to better analyze them. -- Walter D. Greason, author of Suburban Erasure: How the Suburbs Ended the Civil Rights Movement in New JerseyIn an excellent treatment of the emergence of the postindustrial economy in the U.S. South, Cummings does a great job of chronicling the seeds of economic transformation using an underexplored case study. -- Bill Graves, coeditor of Charlotte, NC: The Global Evolution of a New South CitySmart and insightful...eminently readable. -- Peter Coclanis * Triangle Business Journal *A stellar contribution to multiple historical subfields, Brain Magnet exemplifies the best of the History of Capitalism. Demystifying the rhetoric of boosters and underscoring the uneven outcomes of postindustrial capitalism, the book adds to the growing urban history literature on the high tech economy, * Metropole *Demonstrates that the economic revolution that transformed the Triangle in the last half of the twentieth century was as much a national story as a local one. * North Carolina Historical Review *Table of ContentsAcknowledgmentsPreface: RTP DonutsIntroduction: From Textiles and Tobacco to the City of Ideas1. Imagining the Triangle: The Unlikely Origins of the Creative City in the Cold War South2. “Not a Second Ruhr”: Building a Postindustrial Economy in the 1960s3. Welcome to Parkwood: Newcomers Find Their Way in the Emerging TriangleInterlude: Sweet Gums, Traffic Jams, and Cilantro4. “The Greatest Concentration of PhDs in the Country”: The Idea Economy Comes of Age in the Triangle5. Cary, SAS, and the Search for the Good LifeInterlude: The Islamic School in Parkwood6. “We Think a Lot”: The Triangle in the Age of GentrificationEpilogue: The Figure of the Knowledge WorkerNotesIndex

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Book SynopsisThe technological leadership of the United States increasingly involves collaboration with other countries, especially China and India. The Conflicted Superpower explores these relationships through in-depth case studies of U.S. policies toward skilled immigration, foreign students, and offshoring.Trade ReviewThis is a subject that has only now begun to elicit serious scrutiny, and Kennedy's book will be among the first to investigate this issue seriously. Kennedy's explanations are well thought out and eminently defensible. Superb. -- Ashley J. Tellis, Senior Fellow, Carnegie Endowment for International PeaceKennedy has provided a historically and theoretically rich explanation of why the United States has for so long embraced openness as essential to technological innovation. The Conflicted Superpower will be essential reading for policy makers and analysts who want to understand the United States’ complex science and technology relationship with India and China. -- Adam Segal, Council on Foreign RelationsIn this groundbreaking book, Andrew Kennedy addresses the puzzle of why the United States has continued to collaborate with China and India on technological innovation despite economic and strategic rivalries. Through impeccably researched case studies, Kennedy shows how U.S. high-tech firms and research universities have been the drivers of open U.S. policies, and how their interests have often triumphed on issues such as immigration of skilled labor and offshoring of R&D. -- John Ravenhill, director, Balsillie School of International AffairsA must-read for policymakers but one that's not too wonkish for lay readers. * Kirkus Reviews *Kennedy's book provides important insights that help us better understand the possible outcomes of this epochal rivalry. It is essential reading for all interested in the dynamics of global innovation. * Political Science Quarterly *Table of ContentsPrefaceIntroduction1. The Rise of Global Innovation 2. Innovation Leadership and Contested Openness3. The Swinging Door: Skilled Workers4. The Open Door: Foreign Students5. The (Mostly) Open Door: Global R&DConclusionNotesBibliographyIndex

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Book SynopsisTrade ReviewBest Edited Collection Award, Society for Cinema and Media Studies (SCMS), 2015-2016. "A vivid picture of the vital, essential, and fundamental role that infrastructure plays in the mediation of our world. . . . With an all-star lineup of media scholars engaging with cutting-edge technology from a range of intellectual approaches, Signal Traffic doesn't just offer an important and timely contribution to the study of media, but also makes a powerful argument for the central role that issues of distribution play in the circuit of culture; it leaves the reader with a strong sense that media scholarship can no longer ignore the material infrastructures at the heart of our media systems." --Information Society"This highly original and thought-provoking volume does a good job of pointing out the remaining gaps in the field and makes a strong case for considering distribution from technological, economic, and political standpoints." --European Journal of Communication"Finally, a definitive collection on infrastructure studies. Moving from compression to geopolitics to platforms, this book crystalizes what's at stake in moving media studies away from focusing on what appears on our screen towards how content travels and, through this movement, is shaped and re-shaped in profound ways."--Wendy Hui Kyong Chun, author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics"The first and only collection of its kind I know. This book is going to be a big deal, both nationally and internationally." --Vicki A. Mayer, author of Below the Line: Producers and Production Studies in the New Television Economy"In an age when we are led to believe that information and communication are virtual rather than material, Signal Traffic provides a much-needed corrective, reminding us that behind the pixels and mp3s lie extensive and complex infrastructures that shape how we inhabit the emerging media environment. This book revives the tradition of critical attention to material infrastructure in media and communication studies, and not a moment too soon."--Darin Barney, author of The Network Society

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Book SynopsisTrade Review"Recommended." --Choice"With The Huawei Model, Yun Wen has written a superb book on the complex relationship between Huawei and China as well as the implications of their simultaneous rises, albeit in different roles, with regard to the information and communications technology (ICT) industry and geopolitics." --Chinese Journal of Communication"Yun Wen's book The Huawei Model provides a detailed and useful account of the evolution and global expansion of Huawei Technologies." --China Quarterly​"An exhaustive history and analysis of a company in the diplomatic crosshairs." --Literary Review of Canada“Finally, there is a systematic analysis of Huawei, China's leading tech giant. Yun Wen's account is comprehensive, rigorous, and truly global spanning both the South and the North. Definitely a must-read.”--Jack Linchuan Qiu, author of Goodbye iSlave: A Manifesto for Digital Abolition ​"The well-organized approach, including the discussions of overseas investment and labor practices, presents unique findings, and adds to our knowledge not only of Huawei's path, but also of Chinese private company dynamics in broader terms. The primary source material, especially the author interviews with Huawei and other Chinese corporate officials, adds a valuable dimension to our understanding of the company's development."--Eric Harwit, author of China's Telecommunications RevolutionTable of ContentsList of IllustrationsAbbreviationsAcknowledgmentsIntroduction {Introductions and conclusions don’t typically have chapter numbers}Chapter 1. Huawei’s Domestic Accumulation: A Path Intertwining with China’s ICT DevelopmentChapter 2. Going Global: Outward Expansion into the Global SouthChapter 3. March into the Global North: Opportunity or Peril?Chapter 4. From Path-Dependent to Path-Breaking? Huawei’s Technological Capability DevelopmentChapter 5. Ownership, Management, and Labor DisciplineConclusionNotesIndex

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Book SynopsisDelves into the ways networked systems and information and communications technologies (ICTs) have transformed global capitalism during the so-called Great Recession. This book shows, the forces at the core of capitalism - exploitation, commodification, and inequality - are ongoing and accelerating within the networked political economy.Trade Review"Provides a virtual fire hydrant stream of episodes and details. . . . Informed and informative. Recommended."--Choice "Schiller has outdone himself this time . . . . Schiller puts on an amazing performance juggling his well-placed emphasis on the role of the U.S. policy system, with the need to take note of changes taking place within the European community, and the rapidly rising power and influence being exercised on a global scale by government and corporate actors in China and India."--Journalism & Mass Communication Quarterly "Drawing on excellent research across a range of fields, it provides the best book-length treatment of digital capitalism in the wake of the worldwide economic crisis that erupted in 2008 and offers the best map of the digital communications industry in current scholarship." --Vincent Mosco, author of To the Cloud: Big Data in a Turbulent WorldTable of ContentsCoverTitleContentsAcknowledgmentsIntroduction: A Contradictory MomentPart I: Digital Capitalism's Ascent to Crisis1. Network Connectivity and Labor Systems2. Networked Production and Reconstructed Commodity Chains3. Networked Financialization4. Networked MilitarizationPart II: The Recomposition of Communications5. The Historical Run-Up6. Web Communications Commodity Chains7. Services and Applications8. The Sponsor System Resurgent9. Growth amid DepressionPart III: Geopolitics and Social Purpose10. A Struggle for Growth11. A "New Foreign Policy Imperative"12. Taking Care of Business: The Internet at the U.S. Commerce Department13. Beyond a U.S.-centric Internet?14. Accumulation and Repression15. From Geopolitics to Social and Political StruggleNotesIndex

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Book SynopsisTrade ReviewBest Edited Collection Award, Society for Cinema and Media Studies (SCMS), 2015-2016. "A vivid picture of the vital, essential, and fundamental role that infrastructure plays in the mediation of our world. . . . With an all-star lineup of media scholars engaging with cutting-edge technology from a range of intellectual approaches, Signal Traffic doesn't just offer an important and timely contribution to the study of media, but also makes a powerful argument for the central role that issues of distribution play in the circuit of culture; it leaves the reader with a strong sense that media scholarship can no longer ignore the material infrastructures at the heart of our media systems." --Information Society"This highly original and thought-provoking volume does a good job of pointing out the remaining gaps in the field and makes a strong case for considering distribution from technological, economic, and political standpoints." --European Journal of Communication"Finally, a definitive collection on infrastructure studies. Moving from compression to geopolitics to platforms, this book crystalizes what's at stake in moving media studies away from focusing on what appears on our screen towards how content travels and, through this movement, is shaped and re-shaped in profound ways."--Wendy Hui Kyong Chun, author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics"The first and only collection of its kind I know. This book is going to be a big deal, both nationally and internationally." --Vicki A. Mayer, author of Below the Line: Producers and Production Studies in the New Television Economy"In an age when we are led to believe that information and communication are virtual rather than material, Signal Traffic provides a much-needed corrective, reminding us that behind the pixels and mp3s lie extensive and complex infrastructures that shape how we inhabit the emerging media environment. This book revives the tradition of critical attention to material infrastructure in media and communication studies, and not a moment too soon."--Darin Barney, author of The Network Society

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Book SynopsisAn insightful, engaging tour by a noted Silicon Valley insider of how accelerating developments in Artificial Intelligence will transform the way we live and workSelected as one of the 10 best science and technology books of 2015 by The Economist After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, machine learning, and perception powering systems that rival or exceed human capabilities. Driverless cars, robotic helpers, and intelligent agents that promote our interests have the potential to usher in a new age of affluence and leisure but as Kaplan warns, the transition may be protracted and brutal unless we address the two great scourges of the modern developed world: volatile labor markets and income inequality. He proposes innovative, free-market adjustments to our economic system and social policies to aTrade Review"Glimmers with originality and verve. . . . Others have raised these issues but Mr. Kaplan is unique in devising solutions."—Economist"A reminder that AI systems don’t need red laser eyes to be dangerous."—John Gilbey, Times Higher Education Supplement"Kaplan also sidesteps the usual arguments of techno-optimism and dystopia, preferring to go for pragmatic solutions to a shrinking pool of jobs."—Emma Jacobs, Financial Times"Well worth reading, especially by anybody who wants to go painlessly from a standing start to a pretty thorough grounding in a debate that’s only going to intensify in the years ahead."—James Walton, The Guardian"An intriguing, insightful and well-written look at how modern artificial intelligence, powering algorithms and robots, threatens jobs and may increase wealth inequalities, by a Silicon Valley entrepreneur and AI expert."—The Economist, "Books of the Year""Kaplan gives a fascinating insight into this world we are moving into . . . reveals, in an informative and engaging way, the issues we need to be aware of in this fascinating area of technological advancement."—Jonathan Stevens, Legal Practice Management"Artificial intelligence will transform how we live and work. But how we use AI is up to us. We are lucky to have as gifted and experienced a thinker as Jerry Kaplan to guide us as we navigate through this new age."—John Doerr, Partner at Kleiner Perkins Caufield & Byers"Soon, Jerry Kaplan suggests from his perch at Stanford’s AI Lab, 'synthetic intellects' and 'forged laborers' are going to start changing the world in unpredictable ways. How can we make sure the benefits they deliver are broadly distributed? In this candid and informed take on the coming AI revolution—and how we might mitigate its problematic aspects—Jerry will have you thinking long into the night about a future that’s just around the corner."—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller The Alliance: Managing Talent in the Networked Age"In a world where the popular perception of Artificial Intelligence is often driven by Hollywood fiction, it's refreshing to read such a realistic and insightful analysis to help inform public discourse about this important technology.”—Ron Moore, producer and screenwriter for Star Trek and Battlestar Galactica"AI is creating enormous wealth, but there's no economic law that everyone will share in this bounty. As Jerry Kaplan masterfully explains, the great challenge is to harness these new technologies to deliver shared prosperity."—Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies"A compelling, prophetic, and timely book from a leading technology thinker, Humans Need Not Apply is a must-read for entrepreneurs, scientists, policymakers, and anyone concerned about the promise and peril of artificially intelligent machines."—Fei-Fei Li, Director, Stanford Artificial Intelligence Lab

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Book SynopsisHow to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Table of ContentsIntroduction. Part I: Surveying the Marketplace. Chapter 1: The Wide, Wide World of iPhone App Development. Chapter 2: Understanding the iPhone Platform. Chapter 3: Pricing and Revenue Models. Part II: Pinpointing the Business Offering. Chapter 4: Coming Up with a Winning Idea. Chapter 5: Leveraging Brands, Skills, and Content. Chapter 6: Collaborating Internally and Externally. Chapter 7: Sizing Up the Competition. Part III: Lay the Groundwork. Chapter 8: Registering with Apple. Chapter 9: Understanding the Development Tools. Chapter 10: Staffi ng Your Team. Part IV: Assemble Your iPhone Application. Chapter 11: Building Your Application Specifi cations. Chapter 12: Assembling Your Development Team. Chapter 13: Greenlighting the Budget. Chapter 14: Managing the Development Process. Part V: Market to the Masses. Chapter 15: Capturing Free Publicity. Chapter 16: Building the Buzz. Chapter 17: Promoting Your App with Paid Advertising. Chapter 18: Planning Your Next Project. Part VI: The Part of Tens. Chapter 19: Ten Traits of Highly Successful Applications. Chapter 20: Ten Influential Review Sites. Appendix. Index.

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Book SynopsisBased on the author's first-hand experience and expertise, this book offers a proven framework for global software engineering. Readers will learn best practices for managing a variety of software projects, coordinating the activities of several locations across the globe while accounting for cultural differences. Most importantly, readers will learn how to engineer a first-rate software product as efficiently as possible by fully leveraging global personnel and resources. Global Software and IT takes a unique approach that works for projects of any size, examining such critical topics as: Executing a seamless project across multiple locations Mitigating the risks of off-shoring Developing and implementing processes for global development Establishing practical outsourcing guidelines Fostering effective collaboration and communication across continents and culture This book provides a balanced framework for planning gloTable of ContentsForeword ix About the Author xi Introduction 1 Part I Strategy 1. Different Business Models 7 2. The Bright Side: Benefi ts 15 3. The Dark Side: Challenges 19 4. Deciding the Business Model 27 5. Preparing the Business Case 33 Part II Development 6. Requirements Engineering 39 7. Estimation and Planning 45 8. Development Processes 53 9. Practice: Global Software Architecture Development 59 10. Practice: Software Chunks and Distributed Development 69 11. Confi guration Management 81 12. Open Source Development 83 13. Quality Control 89 14. Tools and IT Infrastructure 95 15. Practice: Collaborative Development Environments 109 Part III Management 16. Life-Cycle Management 127 17. Supplier Selection and Evaluation 131 18. Supplier Management 135 19. Practice: IT Outsourcing—A Supplier Perspective 141 20. Monitoring Cost, Progress, and Performance 151 21. Risk Management 165 22. Practice: Risk Assessment in Globally Distributed Projects 179 23. Intellectual Property and Information Security 189 24. Practice: Global Software Engineering in Avionics 193 25. Practice: Global Software Engineering in Automotive 209 Part IV People and Teams 26. Work Organization and Resource Allocation 227 27. Roles and Responsibilities 237 28. Soft Skills 241 29. Training and Coaching 245 30. Practice: People Factors in Globally Distributed Projects 249 31. Practice: Requirements Engineering in Global Teams 257 32. Practice: Educating Global Software Engineering 269 Part V Advancing Your Own Business 33. Key Take-Away Tips 283 34. Global Software and IT Rules of Thumb 293 35. The World Remains Flat 297 Appendices Appendix A Checklist/Template: Getting Started 303 Appendix B Checklist/Template: Self Assessment 309 Appendix C Checklist/Template: Risk Management 315 Glossary and Abbreviations 319 Bibliography 339 Index 349

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Book SynopsisThe futures of data, telecom and infocom industries in general are of great societal importance. The third generation wireless systems (3G) are on the verge of introduction and the industry as a whole is facing serious problems. This work takes a look at the scenario for this technology in 2015.Trade Review"The book provides good food for thought and should prove inspiring for anyone in the industry…"(IEE Communications Engineer, February 2004)Table of ContentsPreface xiii 1 Introduction 1 The Wireless Industry at a Crossroads 1 Be Prepared for 2015 4 Scenarios of the Wireless World in 2015 4 Challenges for the Future 6 Creating Scenarios 6 Guide to the Book 7 Part I Scenarios 9 2 Wireless Explosion—Creative Destruction 11 A Sunny Berlin Day in 2015 14 The Wireless Scene in 2015 16 Rapidly Growing Industry 16 Industry Fragmentation—Market Leaders Losing Hegemony 17 Debt-Burdened Operators Losing Market Dominance 18 Telco Equipment Vendors Lose to Datacom Attackers 19 Terminal Vendors Attacked from NICs and Datacom Industry Vendors 20 Active Users Driving Development and Undermining Copyright 21 A Mobile Lifestyle with Increasing Travel 22 An Explosion of Services and Applications 22 Spectrum—Abundant Release for Unlicensed Bands 24 No Real Problems with Integrity, Privacy, and Security 24 Fast Development in China and Other NICs 25 Batteries and Complexity Management No Showstoppers 25 Wireless Technology in 2015 26 A World with Many Different Wireless Systems 26 An Abundance of Services with Various QoS 28 Standardization Has Increased 28 3 Slow Motion 29 Ordinary Life in Stockholm and Business Life in Shanghai 32 A Day in the Life of an Ordinary Swede 32 A Business Day of a Mobile Professional in 2015 33 The Wireless Scene in 2015 35 Economic Recession and 3G Fiasco 35 Health Problems from Radiation 36 Security a Problem Still Waiting to Be Solved 37 The Mobile Lifestyle Loses Ground 38 No Service Explosion 39 Wireless Telecommunication Is a Mature Industry 40 The Big NICs Catching up after a Slow Start 42 Spectrum Shortage Not a Big Problem 43 Power Consumption and Complexity Management as Technical Limitations 44 Wireless Technology in 2015 45 Still Mostly Second-Generation Wireless Networks 45 Simple and Low-Radiating Terminals 46 Few and Basic Services 47 4 Rediscovering Harmony 49 A Weekday Morning in a Small Scandinavian Village 52 The Wireless Scene in 2015 54 A Sustainable Society in Balance with Itself 54 The Backlash for Marketing and Commercial Media 56 Market Segments Driving the Development 57 Less but More Travel 59 A Few Clouds in the Sky 60 The Industry Dilemma: Refocus or Die! 60 Peer-to-Peer Applications and Services a Hit 62 Content IPR Still Unresolved 64 Wireless Technology in 2015 64 Many Local and Few Global Wireless Systems 64 Simple Services 65 Standards 65 5 Big Moguls and Snoopy Governments 67 Early April Morning, Green Haven Gated Community, New York, US 70 The Wireless Scene in 2015 73 Moguls and Governments 73 Security Problems of the 2000s Solved 74 Moguls in Control 76 Slow Development in the NICs 77 Incumbent Telecom Players Keep Control of the Market 77 3G According to Plan 80 Applications and Services Focus on Convenience for the User 80 No Free Airwaves 81 Somewhat of a Complex World 81 Wireless Technology in 2015 82 Few Different Systems 82 Global Networks 82 Wireless and Wired Terminals 83 Quality of Service 83 Few Services but Sophisticated and Popular Services 83 Part II Drivers of Development and Technological Implications 85 6 Trends and Fundamental Drivers 87 Fourteen Trends Shaping the Scenarios 88 Scenario Abbreviations 88 Trend 1: Development Will Be More User Driven 88 Trend 2: User Mobility Will Increase 89 Trend 3: The Service and Application Market Will Grow 90 Trend 4: User Security, Integrity, and Privacy Will Become More Important 91 Trend 5: Real or Perceived Health Problems Due to Radiation Will Become More Important 92 Trend 6: Environmental Issues Will Become More Important 93 Trend 7: Spectrum Will Become an Increasingly Scarce Resource 94 Trend 8: The Wireless Industry Will Grow 95 Trend 9: The Big NICs Will Continue Their Positive Development 96 Trend 10: Market Concentration in the Wireless Industry Will Change 96 Trend 11: The Fight for Market Dominance in the Wireless Industry Will Intensify 97 Trend 12: Short Terminal Usage Time and Complexity Management Will Become Increasingly Important Problems 98 Trend 13: 3G Will Be Implemented 99 Trend 14: Protecting IPR on Content Will Become Increasingly Difficult 100 Fundamental Drivers 101 Technology Drivers 101 Socioeconomic and Political Drivers 104 Business and Industry Drivers 105 Users, Values, and Attitude Drivers 107 Theories Supporting Fundamental Drivers 108 Exponential Growth 108 Microprocessor and Other Growth Paths 109 Exponentially Falling Prices and the Experience Curve 110 Network Effects I (Metcalfe’s Law) 110 Network Effects II (Reed’s Law) 110 The S-curve and the Product Life Cycle 111 Technology and Market Forces Driving Industry Life Cycles 111 Disruptive Innovations 112 Architectural Shifts in IT and Other Industries 113 Empirical Support for Postmaterialistic Value Shift 114 7 Technological Conclusions from Scenarios 117 System Technology in 2015 118 The Wireless Infrastructure Will Be Heterogeneous 118 Efficient and Very High Rate Air Interfaces Will Exist 118 Traffic Will Be IP Based and Networks Will Be Transparent 119 Much of the Access Infrastructure Will Be Ad Hoc Deployed 119 Cost per Transmitted Bit Will Be Very Small 119 No Harmful Radiation from Base Stations 120 Decreased Power Consumption in the Wireless Systems 120 Mobile Terminals in 2015 120 Terminals Will Have a Wide Range of Shapes and Capabilities 120 Wireless Terminals Will Be Cheap, Very Small, and Modularized 121 Usage Time without Charging Batteries Will Be Very Long 121 User Interfaces Will Be Highly Developed and Advanced 121 M2M Will Be Everywhere 122 Wireless Devices Will Be Harmless to People and the Environment 122 Mobile Services in 2015 122 Wireless Services Will Become a Commodity 123 Services Will Be Independent of Infrastructure and Terminals 123 Telepresence and Emotional Communication Will Be Available 123 Content Will Be Personalized According to User Demand and Location 124 Global Roaming and Seamless Services Will Be Possible 124 Broadband Services Will Be Available for All Transportation Systems 124 The End User Will Be Always Best Connected 124 Powerful Computers Will Be Everywhere 125 Very High Levels of Security Will Be Provided 125 Part III Challenges for the Future 127 8 Challenges for Technical Research 129 Low-Cost Infrastructure and Services 129 Seamless Mobility 132 New and Advanced Services 134 Usability and Human–Machine Interface 135 Health and Environment 136 A Need for Cross-Disciplinary Research 137 9 Challenges for the Wireless Industry 139 Introduction 139 The Challenges 139 Threat from Disruptive Market Change 139 Speed up the Process of Spectrum Release 140 3G and the Telco Debt Threat 141 Complexity Management 141 Radiation a Problem, Real or Perceived 142 Better Batteries in Wireless Devices 142 Usability and the User in Focus 142 Cheaper Infrastructure and Viable Business Models 143 A Phone for Everyone 143 All Industries Mature 143 10 Challenges for Key Regions 145 US 146 An Immature Market for Mobile Services Waiting to Catch Up 146 Fragmented Operator Industry Being Consolidated 147 Multiple Cellular Network Standards 148 WLAN: A Market Growing Rapidly 148 Rather Weak Telco Vendor Industry 149 Poor Coverage 150 Lack of Spectrum Leading to Limited Capacity 150 The Threat of Terrorism and Crime 151 Europe 152 The GSM World Leader 152 Problems with Seamless Mobile Access 153 Telecom Debt Crisis 153 Strong in Telecom, Weak in Datacom 154 Health and the Environment Taken Seriously 154 Stagnation and Overregulated Economies 154 China 155 An Opaque and Overregulated Economy 156 Political Instability 156 Risks of Complacency 156 Challenges for the Chinese Wireless Industry 157 Risks and Opportunities with Chinese 3G Standard Wars 158 Japan and South Korea 158 Leading the Way into the Wireless Future 159 Oligopoly in the Operator Industry 160 Multiple Standards for 2.5G and 3G 160 A Slow Start for 3G 161 A Saturated Voice Market 161 3G Terminals Expensive to Subsidize 162 4G Already 162 No Major Infrastructure Vendors from Japan and Korea 162 The Japanese Recession 163 Political Uncertainty on the Korean Peninsula 163 Part IV Moving into the Future with Scenarios 165 11 Scenario Thinking and Scenario Making 167 Logics of Scenario Creation 167 Our Approach: Trends 168 Driving Forces: What Do We Care About? 169 Fundamental Drivers: What Do We Know? 169 Critical Uncertainties: What Do We Not Know? 170 Making Our Scenarios 170 Creating the Scenarios and Key Research Issues 171 Weak Signals and Provocative Questions 172 Information and Feedback 173 Commissioned Studies 174 Other Studies about the Future 174 The PCC Research Program 174 The WWRF Book of Visions 175 Swedish Technology Foresight 176 Beyond Mobile 177 Other Scenarios 177 12 Summary and Concluding Remarks 179 The Book in Brief 179 Wireless Explosion—Creative Destruction 180 Slow Motion 182 Rediscovering Harmony 184 Big Moguls and Snoopy Governments 187 Trends and Fundamental Drivers 189 Technological Conclusions from the Scenarios 191 Challenges for Research, Industry, and Key Regions 192 Moving into the Future 199 Dear Reader in 2015 201 Appendixes 203 Appendix A User Segments 205 Moklofs 205 Yupplots 206 Elders 207 Mobile Professionals 207 Industrial Users 208 Appendix B Wireless Foresight at Wireless@KTH 209 The Wireless Foresight Project 209 Wireless@KTH and the Vision-Driven Research Approach 210 Glossary 211 References 215 Author Biographies 219 Index 221

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Book SynopsisThe history of the heart of the high-tech world Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community.Trade ReviewHOMETOWN BOY TELLS TALE OF HOW TECH REVOLUTION CHANGED WHERE WE LIVE Michael S. Malone proudly casts himself as a native son of Silicon Valley. In his latest book, he declares himself a "hometown boy" who is "desperate to understand the truth about his neighbors." The Valley of Heart's Delight: A Silicon Valley Notebook 1963-2001 tells the sweeping tale of Malone's home turf—the Santa Clara Valley that grew from a quaint collection of fruit orchards to the mythic birthplace of the digital revolution. Overall, the book is an interesting and entertaining read, told with the dramatic flair—even embellishment—of a novelist. While the subject is grand, Malone's book is more akin to a personal scrapbook—told through the eyes of a journalist born and raised in the Santa Clara Valley. Malone has been chronicling the region's business and technology landscape for two decades. "The Valley of Heart's Delight" does not break new ground: The book is a collection of Malone's previous writing, dating back to 1982. The articles originally appeared in publications such as the Mercury News, the New York Times, the Wall Street Journal, Forbes ASAP, Upside and Harper's. Like a scrapbook, "The Valley of Heart's Delight" is an incomplete account. A reader looking for a definitive history and assessment of Silicon Valley will likely feel shortchanged. The book is something of a hodgepodge-- part historical tale, part novel, part non-fiction reporting, part memoir and part social commentary. The 24 articles, or chapters, in the book are arranged roughly in chronological order by subject. They're grouped into five major sections (Santa Clara Valley, Silicon Valley, Silicon Town, Silicon World and Silicon Home) that mirror the region's development from agricultural roots to catalyst of a technology revolution that ripples ever more widely. Malone expresses awe over the valley's contributions to shaping modern life. "Each time I return from someplace in the world where I've been asked to describe the miracle of Silicon Valley, I still look down out the plane window and thrill at the miracle of the place, the little collection of suburban towns that changed history," he writes. It's a place "so dynamic, so protean, and so maddeningly complex that I will never grow tired of it," he adds. The earlier chapters of the book were the most enjoyable and illuminating. In one refreshing, well-crafted chapter, Malone relates the history of the Ohlone Indians who ruled the Santa Clara Valley for thousands of years before the Franciscans established their mission in 1777. He deftly contrasts the Ohlones' concept of cyclical or circular time with the beginning of lineartime brought by Spanish settlers. The tempo has been accelerating ever since, reaching warp speed in today's Silicon Valley, "where the daily obsession is to shave a microsecond from every transmission, revision and decision," Malone notes. Other chapters range from the meeting of David Packard and William Hewlett as Stanford University students, to the birth of the microprocessor, IPO day for MIPS Computer Systems and the boyhood of Steve Jobs in a 1960s "silicon suburbia." These chapters, told with engaging narratives, provide glimpses into different eras and milestones of the modern Silicon Valley. Malone's strength lies in his deeply reported, richly detailed narratives. In one chapter, he traces his family roots back to Enid, Okla., where his great-grandfather had settled in an 1893 land rush. A century later, Malone visits Enid, finding evidence everywhere of the digital revolution that Silicon Valley started. It's in the VCRs, computer labs and electronic security keypads of Enid High School. It's in the electronics-laden digital watches, microwave oven, stove and video games of the house where his grandparents once lived. "My grandparents' house now has more computing power than NASA did that day my grandparents sat on the mohair sofa with the doily antimacassars and watched Neil Armstrong step out on the moon," he concludes. The Oklahoma chapter, along with the one on the Ohlone Indians, are the best in the book. They're beautiful pieces of storytelling that show the arc of time and profound impact of technology. They weave together many elements that work on different levels. And they demonstrate one of the author's strengths—the ability to think expansively about technology's profound impact on society. For Malone, the hometown boy, Silicon Valley is much more than a place: It's a state of mind and social force. (Maria Shao, Mercury News)Table of ContentsForeword. Acknowledgement. Introduction. PART 1: SANTA CLARA VALLEY. Chapter 1: Snow Tracks. Chapter 2: The Mission Bell's Toll. Chapter 3: The Soul of the 'HP Way'. PART 2: SILICON VALLEY. Chapter 1: Microprocessor: First 25 Years. Chapter 2: IPO Day. Chapter 3: Bob Noyce: Inventor, Entrepreneur, Statesman. Chapter 4: Silicon Suburbia. chapter 5: The Macintosh Introduction. PART 3: SILICON TOWN. Chapter 1: The Real Secrets of Silicon Valley. Chapter 2: Going Underground in Silicon Valley. Chapter 3: Day of the Jackal. Chapter 4: A Good Day to Contemplate the Rest of Life. Chapter 5: Has Silicon Valley Gone Pussy. Chapter 6: Seduction--From the Bitch Goddess, A Novel. Chapter 7: Technofacism. PART 4: SILICON WORLD. Chapter 1: The Frontier of the Heart. Chapter 2: Notes from a Distant Node. Chapter 3: Bandon Beach. Chapter 4: Pressing Their Cases Coast to Coast. Chapter 5: Children of the (Once) Future. Chapter 6: The Gildered Age. PART 5: SILICON HOME. Chapter 1: The Packard Way. Chapter 2: Pixies Last Lesson. Chapter 3: Second Sight. Authors' Biography.

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Book SynopsisThe first complete look at one of America''s legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century''s greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world''s first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson''s long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new Trade Review"...a rich and thorough portrait that goes right back to turn-of-the-century America..." (Business Voice, March 2003) The story of Watson's transformation of the disorganized, amorphous Computing-Tabulating-Recording Company into steamlined, world-famous IBM receives a spirited telling by Maney, a USA Today technology columnist. Access to previously unexplored records has provided juicy raw material, including letters and internal memos, to bring America's first celebrity CEO to life in this wart-sand-all biography: Watson (1874-1956) saw the strategic value of corporate culture early and was protective of what he built; Maney argues that the strength of that culture later allowed IBM to survive the potentially devastating effects of Watson's personality flaws. Charismatic, optimistic and generous, Watson was also self-absorbed and psychologically ruthless in getting things done his way. Hard to work for and unable to distinguish between the company and himself, he also behaved like a dictatorial CEO when wreaked havoc with his family. Watson's mania for overreaching peaked when he accepted a decoration from Hitler in 1937 under the deluded impression that Hitler woul d follow Watson's ca mpaign for world peace through world trade; according to Maney, that episode illustrates how out-of-control Watson's ego had grown. Yet, as Maney makes clear in this timely tale of the man who made information into an industry and discovered the power of corporate culture, "Watson wasn't just the best business story at the end of the 1930s; he had become a great American success story that captured the popular imagination." Agent, Sandy Dijkstra. (May). Forecast: Maney's book should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties. That appeal will be supported by a 75,000-copy first printing and a $100,000 ad/promo budget. (Publishers Weekly, March 17, 2003) "...Maney has written a timely and authoritative biography. Without lapsing into hero worship, he presents a great, if flawed, man in all his humanity." (Business Week, May 12, 2003) WHEN Thomas J. Watson Jr., who ran the International Business Machines Corporation during its climb to dominance in the computer industry, published his memoirs in 1990, he called the book "Father, Son & Co." His father - who had taken over a motley assortment of business machine companies in 1914 while awaiting sentencing on a criminal antitrust conviction - loomed large in the story. Indeed, one reason the book has become a business classic is surely its poignant, child's-eye view of the flawed yet fascinating father who created I.B.M. and brought it to the brink of the computer age before passing it to his son, who died in 1993. The portrait of Thomas J. Watson Sr. in his son's memoirs had all of the misty myopia that accompanies any child's perceptions of a fearfully adored parent. One reviewer complained that "we hear too little of life within I.B.M. - and too much of Mr. Watson telling us how awful it was being his father's son." A much more lively and nuanced picture of the senior Watson can be found in Kevin Maney's excellent new biography, "The Maverick and His Machine: Thomas Watson Sr. and the Making of I.B.M." (John Wiley & Sons, $29.95). Enriched by access to Watson's personal papers from the I.B.M. archives, the book brings this complex man to life and provides a clearer sense of how the I.B.M. culture took shape around one man's quirks, preferences and iron whims. The company songs, the daily white shirts, the polish and pomp of corporate ceremonies - all of them were manifestations of Watson's own overcompensating insecurities. An awkward young man from a family with little money, he started out in a career that was the punchline of countless American jokes: the traveling salesman. Not until he was hired in 1896 by the National Cash Register Company in Dayton, Ohio, did Watson start to acquire the poise and polish that he would demand of his own executives decades later. But his career at "the Cash," under the tutelege of its chairman, John H. Patterson, was very nearly his ruin. National Cash Register had a virtual monopoly in the manufacturing and sale of its product, which was becoming increasingly popular among American retailers. Unfortunately, the machines were built so solidly that they rarely wore out. Companies selling secondhand cash registers began to steal business from it. So, in 1903, Patterson drafted Watson to run an elaborate scam. After ostensibly resigning from the company, Watson set up a chain of used cash register stores that was secretly backed by National Cash Register. By paying more for secondhand machines and selling them for less, Watson drove virtually all of Patterson's competitors out of business. He seems never to have doubted the legality of what he was doing. But when an angry ousted executive started talking to the Justice Department, the scheme figured in a 1912 federal grand jury indictment of Patterson and more than two dozen of his executives, including Watson. In February 1913, Watson, Patterson and all but one of the other executives were convicted of criminal antitrust violations. Watson, newly married, faced up to a year in prison. Somehow, in 1914, he nevertheless persuaded an unreconstructed trust-builder named Charles Ranlett Flint to hire him to try to save a rickety business-machine trust that Flint had assembled in 1911. The conglomerate included the Computing Scale Company of America, which made scales that calculated the price of products sold by weight; the International Time Recording Company, which made the time clocks on which workers punched in for the day; and the Tabulating Machine Company, which used punched holes in rectangular cards to sort information - "the forefathers of mainframe computers," notes Mr. Maney, a technology columnist for USA Today. FLINT called this ailing hodgepodge the Computing-Tabulating-Recording Company. And in a remarkable decision - one cannot imagine it being replicated in this post- Enron era - he hired the energetic and supremely confident convicted felon, Thomas J. Watson, to bring the company back to life. Watson, whose conviction was later overturned, succeeded beyond anyone's imagination, except his own. Seeing the future in his little tabulating-machine company, he invested lavishly in research and expanded wildly, even in the face of the Depression. Mr. Maney observes that "Watson borrowed a common recipe for stunning success: one part madness, one part luck, and one part hard work to be ready when luck kicked in." The book draws on extensive corporate records to capture Watson's self-absorbed monologues to his senior executives, giving the reader an immense sympathy for the men and women who endured them. With I.B.M.'s cooperation, Mr. Maney seems to have inspected every letter, memorandum and index card that passed through Watson's hands. But the bulkiness of the research only occasionally breaks through the elegant fabric of the storytelling. Watson - a tyrant in the boardroom, a charmer on the dance floor, a sponge for sycophantic flattery, a genius at selling an idea - emerges as an infuriating, sometimes pathetic but always fascinating business icon. For those who loved "Father, Son & Co.," this is an essential and readable companion book. Call it "I.B.M.: The Prequel." (New York Times, May 12, 2003) IBM for decades had a distinct corporate personality, and the leader in driving that culture was Thomas Watson, Sr. Other books have described this irascible man, yet this biography by a technology journalist uses recently discovered and wonderfully detailed corporate log books to flesh out his contradictory persona. Watson was a short-tempered tyrant who surrounded himself with yes-men and managed an increasingly complicated company by instinct. Yet he inspired loyalty and enthusiasm through his relentless optimism and willingness to hire ordinary young people and give them a chance. He made IBM one of the first companies to accept women in its training programs, in the1930s no less. And when managers resisted hiring the first women graduates of the programs, he angrily fired every man who graduated the same year. Maney notes that IBM's dominant position in a booming industry may have played a large part in persuading employees to tolerate Watson's unpredictable behavior. But the author's delightful anecdotes showcase the quirky, human side of what became a major knowledge-based company. (Harvard Business Review, May 2003) "...excellent use of transcripts...should be recommended reading for anyone who seriously wants to be a business mogul..." (Economist, 10 May 2003) "...formidable in its research, vivid, insightful and often hilarious..." (Management Today, June 2003) "...an intriguing study of the man who made IBM, Thomas Watson..." (New Scientist, 7 June 2003) "Maney, a USA Today technology columnist, has written a superb biography of Thomas Watson Sr., who took over the small Computer-Tabulating-Recording (C-T-R) Company in 1914 and fashioned it into the giant corporation we know today as International Business Machines (IBM). Watson had come to prominence for his work at National Cash Register (NCR), but owing to his involvement in a federal antitrust case, was forced out of his job. This might have destroyed a lesser man, but not Watson, who quickly moved on to C-T-T. A lifelong salesman, Watson always paid close attention to his company's customers, but he also felt that employees were equally important, offering high wages and good benefits. Although his management style was often regarded as imperious, he is credited with founding IBM's famous corporate culture, which enabled the company to succeed. As he aged, be became increasingly stubborn and brooked no dissent, which led to some terrible misjudgments, most notably his involvement with IBM's German subsidiary and receipt of a medial fromTable of ContentsForeword. Introduction. Prologue. Chapter 1: Maverick Kindling. Chapter 2: Lit by Flint. Chapter 3: A Mess Spelled C-T-R. Chapter 4: Bringing Up Baby IBM. Chapter 5: Daring and Luck. Chapter 6: Friends, Heroes, Sycophants. Chapter 7: Enemies and Delusions. Chapter 8: King and Castle. Chapter 9: Watson the Second. Chapter 10: Watson's War. Chapter 11: Old Man, New Electronic Age. Chapter 12: World Conquest. Chapter 13: The Maverick and His Humanity. Chapter 14: Generations After. Selected Bibliography. Notes. Index.

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Book SynopsisHere is the first unauthorized and in-depth look at IBM''s recovery and the man who is leading it, Louis V. Gerstner, Jr. Since joining IBM in 1993, Lou Gerstner has presided over one of the most remarkable comebacks in business history, taking IBM from an $8 billion annual loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become a superstar of business, recognised three years consecutively by Vanity Fair as one of the top American movers-and-shakers, although he remains an elusive and guarded public figure. Garr''s account is drawn from more than 150 interviews and hundreds of pages of documents, with unprecedented access to current and former IBM employees, and has already received enthusiastic reviews (see reviews section - more to follow).Trade Review"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louis' court.", , , The Guardian#Table of ContentsChapter 1 - A Brand Guy in the Information Age Chapter 2 - Would Anyone Want This Job? Chapter 3 - A New Man in Armonk Chapter 4 - First Months, First Moves Chapter 5 - A Vertical Version of Reality Chapter 6 - The Making of a CEO Chapter 7- Seismic Shakes in Big Blue's Culture Chapter 8 - Two Camels in Front of a Pizza Hut Chapter 9 - That Strange, Elusive PC Company Chapter 10 - At War with the Evil Empire Chapter 11 - Gerstner Grabs for Groupware Chapter 12 - A Shifting Wind in Armonk Chapter 13 - New Images in the House that Lou Built Chapter 14 - Leadership - At Home and Abroad Chapter 15 - Network Computers and Big Blue's Servers Chapter 16 - A Loss Leader Even Lou Can Live With Chapter 17 - There's No Place to Hide Full Disclosure Notes Bibliography Index

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Book SynopsisStrategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.Table of ContentsPreface xv Acknowledgments xvii Chapter 1: Introduction 1 The Environment in Which Technology-Intensive Businesses Operate 3 Complex and Dynamic Market Chains 3 Network Effects 5 Speed of Change is High 6 Blurred Market Boundaries 7 Markets and Competition Are Global 8 Strategic Market Planning in a Technology-Intensive Business 10 Who Should Be Involved in the Process? 10 Planning Builds Mental Models 10 Planning Process Must Be Iterative and Continuous 11 Planning Process Must Be Integrative 12 Winning Market Leadership: An Integrated Approach 12 Choose the Arena 13 Identify Potentially Attractive Opportunities 14 Understand the Market 16 Assess Resources and Competencies 16 Understand the Competitive Challenge 17 Make Tough Strategic Choices 19 Plan Key Relationships 21 Complete the Winning Strategy 22 Understand the Profit Dynamic 23 Implement the Chosen Strategy 23 What Is Different About This Book? 24 Integrated Planning Process 24 Process Applies to New or Existing Business Opportunities 24 Process Is Designed for Managers 25 Chapter 2: Choose the Arena 27 Introduction 27 Crucial First Step in the Planning Process 29 Strategic Business Unit (SBU) 29 Existing Market Opportunities 30 New Market Opportunities 31 Define the Arena 34 Customers Served 34 Applications/Functionality Provided 36 Technologies/Competencies Used 36 Value-Adding Role 37 Strategic Drivers and Strategic Paths 37 Driving Force 37 Strategic Path 38 Next Step: Identify the Potentially Attractive Opportunities in the Business Arena 40 Chapter 3: Identify Attractive Opportunities 43 Introduction 43 Identifying Potential Market Opportunities 43 Benefits of Thinking About Market Segments Early in the Process 46 Segmenting a Market 46 Possible Segmentation Bases 47 Segmentation Process 51 Targeting Issues 52 Market Segment Attractiveness 54 Determining the Attractiveness of a Market Segment 55 Understanding Choices Among Market Chain Opportunities 65 Market-Driving Opportunities 66 Exploiting Environmental Change 67 Sources of Discontinuities or Breakpoints 68 Next Step: Developing a Deeper Understanding of the Market Opportunities 70 Chapter 4: Understand the Market 71 Introduction 71 Adoption of New Products 72 Types of Innovations 73 Technology Adoption Life Cycle 74 Adopter Categories 75 Driving the Adoption Process 77 Achieving Market Leadership 82 Whole Product or Complete Solution 83 Understanding Buyer Choice/Rejection Behavior 84 Decision-Making Unit 85 Choice Criteria 86 The Choice/Rejection Process 88 Market Chains 93 Choices Among Market Chains 93 Market Chain Dynamics 96 Market Chains as a Series of Choice/Rejection Processes 98 Next Step: Assessing Your Resources and Competencies 99 Chapter 5: Assess Resources and Competencies 103 Introduction 103 The Process of Assessing Resource/Competency Fit 104 Core Competencies 105 What Is a Core Competency? 105 What Is a Constraining Incompetency? 108 Identifying Core Competencies 109 Identifying Your Organization’s Core Competencies 110 Managing Core Competencies 111 Should You “Make” or “Buy” Strategic Activities Associated with Core Competencies? 112 Customer Value and Profit Creation Model 113 Mapping Competencies and Customer Requirements 114 Assessing a Market Opportunity: Fit With Core Competencies 115 Next Step: Understanding the Competitive Challenge 120 Chapter 6: Understand the Competitive Challenge 123 Introduction 123 Process of Competitive Analysis 125 Issues in the Competitive Analysis Process 126 Identification of Competitors 126 How Do They Compete? 128 How Are They Doing Now? How Will They Do in the Future? 134 Analysis of Strategy Driving Forces 137 Pulling the Competitive Information Together 141 Actions-Consequences-Evidence (ACE) Framework 141 Next Step: Making the Tough Choices 142 Chapter 7: Make Tough Strategic Choices 145 Introduction 145 Strategic Issues 147 What Is a Strategic Issue? 147 How Many Strategic Issues? 148 Types of Strategic Issues 148 Developing a Winning Strategy for an Opportunity 149 Cost Leadership 149 Differentiation 151 Strategic Breakpoint 153 Risks of Adopting a Differentiation Strategy 155 Sustaining the Competitive Advantage 157 Convergence of Cost Leadership and Differentiation 158 Selecting the Portfolio of Opportunities 159 Balance Market Attractiveness and Ability to Win 159 Displaying the Portfolio of Opportunities 160 Making Clear Strategic Choices 163 Next Step: Managing Critical Relationships 165 Chapter 8: Manage Critical Relationships 167 Introduction 167 Why Are Relationships Critical? 168 The Market Web 170 A Generic Market Web and an Example 171 A Managerial Perspective on Market Webs 174 Market Webs as Value-Creating Systems 174 Evolution of the Market Web 175 Managing Critical Relationships 176 Market Chain Strands 177 Customer and Supplier Relationships 177 Off-Market Chain Strands 178 Formal and Informal 178 Collaborative Product Development Alliances 179 Co-Marketing Alliances 179 Horizontal Selling Alliances 180 Knowledge and Influence Strands 181 Knowledge Strands: Learning From Others in the Web 181 Influence Strands: Affecting Choice/Rejection Processes 182 Value-Added Partnerships: A Key Relationship Form 183 Partnering Success Factors 184 Managing “Sticky” Strands in the Web 187 Relationships and the Market Opportunity 189 The Opportunity 189 The Winning Strategy 190 Next Step: Completing the Winning Strategy 190 Chapter 9: Complete the Winning Strategy 193 Introduction 193 A Framework 193 Define a Clear Competitive Position in the Opportunity 195 Complete the Total Product/Service Solution 196 Plan to Gain Market Chain Commitment 198 Basic Issues 199 Work Through Pricing Challenges 200 The Impact of Context 201 Pricing Objectives 202 Other Challenges 206 Plan to Influence Customers and End Users 209 Customer Interface Strategies 209 Advertising and Promotion 212 Apply Strategic Thinking to Emerging Challenges 213 Evaluate the Current Strategy 214 Are You Going After an Attractive Market Opportunity? 215 Can You Win with Your Proposed Strategy? 216 If You Win, Will It be Worth It? 218 Other Considerations 219 Detail and Use the Plan 220 Next Step: Understanding the Profit Dynamic 221 Chapter 10: Understand the Profit Dynamic 223 Introduction 223 The Profit Dynamic 224 The Drivers of Positive Cash Flow: Total Margin Generated 225 Negative Cash Flow Drivers: Fixed Costs and Investments 226 Cash Flow Profiles 227 The Profit Dynamic 228 An Alternative Form of the Profit Dynamic 230 Locating Key Sensitivities in the Profit Dynamic 231 New Product Opportunities and the Profit Dynamic 234 The Critical Importance of Adoption Rate 235 Applying the Profit Dynamic to Individual Customers 238 Product-Service Integration and the Profit Dynamic 239 Integrated Product-Service Opportunities 239 Management of the Integrated Product-Service Profit Dynamic 241 Managing the Profit Dynamic in Market Chains: Creating Strategic Leverage 242 Identifying Points of Strategic Leverage 242 Strategic Leverage and Adoption Rates 244 Next Step: Implementing the Strategy 244 Chapter 11: Implement the Winning Strategy 247 Introduction 247 A Process for Managing Implementation 252 The Case for Change 254 The Need for Strategic Change 254 Types of Change 256 Specification of the Implementation Plan 259 The Questions 260 The Challenge 263 Communicating Implementation 264 Monitoring Implementation 267 Conclusion 268 Chapter 12: The System that Makes the Process Happen 271 Introduction 271 Planning Systems 272 Need for Planning Systems 274 Design of a Planning System 276 Factors Influencing the Design of a Planning System 276 Major Planning System Design Decisions 278 No One Right Planning System 282 Balanced Interaction 284 Planning System in a Large, Sophisticated Company 285 Overview of the Planning System 286 Cycle One: Develop Options for SBU 286 Cycle Two: Detailed Planning for Selected Option 288 Cycle Three: Develop Budgets and Detailed One-Year Operating Plan 289 Implementation and Monitoring 289 An Effective Strategic Market Planning Process 290 Is Both Integrated and Iterative 290 Is Question Driven 291 Combines Hard Data with Soft Intuitive Judgment 291 Focuses on Implementation 291 Recognizes That the Process Is as Important as the Plan 292 Encourages Managers to Say No 292 Challenges Industry and Company Norms 294 Key Success Factors in an Effective Planning System 294 Effective Teams 295 Supportive Corporate Culture 297 Integration with Other Key Processes 298 Key Support Systems in Place 299 Conclusion 300 Index 303

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Book SynopsisTechnology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand. Putt''s Law Early Praise for Putt''s Law and the Successful Technocrat: This is management writing the way it ought to be. Think Dilbert, but with a very big brain. Read it and weep. Or laugh, depending on your current job situation. Spectral Lines, IEEE Spectrum, April 2006 It''s a classic. It reads at first like humor, but one eventually realizes that it''s all true. The first edition changed my life. I loaned my copy to a subordinate at IBM, and he didn''t return it to me until he was my boss. Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of Engineering, and IEEE Fellow Putt''s humor ranges from sharp to whimsical and is always on target. Readers will be reminded of many personal experiences and of lessons in life they wish they hadTrade Review"If you like Dilbert, you'll love 'Putt's Law and the Successful Technocrat.'" (Phil Windley's Technometria, March 14, 2007) "...humorous at times, cynical at times, this book is a must read for those interested in understanding how some technocrats got up in technological hierarchies." (PerlMonks, December 29, 2006) "The book remains an enjoyable and worthwhile read for anyone affiliated directly or indirectly with high-tech industry." (IEEE History Center Newsletter, November 2006) "Although Putt's Law is an excellent read for those of us who grew up working in technology companies, it should be required reading in colleges and universities. I refer to both engineering and management programs." (Chip Scale Review, August/September 2006) "...contemporary and apropos...Putt is a veritable fountain of wisdom." (Civil Engineering, July 2006) "The book is clever and gently humorous…" (Computing Reviews.com, February 13, 2006)Table of ContentsPreface Part One: Putt’s Primer Putt’s Law and Corollary 3 Two Laws of Crises 11 The Law of Failure and Putt’s Ploy 19 Three Laws of Innovation 25 Exuberance 33 Part Two: The Successful Technocrat Innovation 39 Success 45 A Lucky Engineer 49 Genesis of a Manager 53 Ph.D.-itis 55 Jargonese 59 Acknowledgments 63 Publish and Perish 67 Where the Money Is 71 Tools of the Trade 75 Thank You, Dr. Sharp 79 Part Three: Basic Putt Laws of Innovation Management 87 Four Laws of Advice 93 The Consultant’s Law 99 Five Laws of Decision Making 105 Laws of Communication 113 Laws of the Information Age 117 Information Technology Laws 121 Part Four: Advanced Topics Project Selection 131 Survival 135 Evaluating Ideas 139 Punishment and Reward 145 Can Putt’s Law Be Broken? 149 Putt’s Corollary to Murphy’s Law 153 Part Five: Putt’s Canon Putt’s Primer 159 Basic Putt 163 Advanced Topics 169

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Book SynopsisThis handbook presents simple techniques for the analysis and management of risk and uncertainty. Primarily for those in IT but of relevance to any project-based business, the text assumes no more than a basic knowlege of Lotus 123 or Excel.Table of ContentsProject Risk Assessment. Modelling and Simulation. Cost Risk. Schedule Risk. Business Forecast Risk. Alternative Techniques and Tools. References. Index.

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Book SynopsisThrough a series of stories, this title walks through a job lifecycle, starting with the job search and finishing with the realization it might be time to look again. It helps you handle the various baffling circumstances you experience at work, including how to understand your boss with the chapter on manager management.

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Book SynopsisPresents the map of Internet domains in the world, by country, by region, by city, and for the United States, by neighborhood. This book demonstrates the spatial concentration of the Internet industry. It demonstrates how venture capitalists' abilities to create and use tacit knowledge contributes to the clustering of the internet industry.Trade Review“This book is a welcome addition to the burgeoning literature on the geography of the information society ... The parallels drawn to related booms and busts of earlier eras demonstrate that the novelty of the ‘new’ economy is as mythical as the ‘end’ of geography in the information age.” Eric Sheppard, University of Minnesota "Traces the Internet industry from its beginnings … the best picture yet of the Internet boom of the 1990s, its decline in 2000 and 2001, and its stability and slower growth since.” Edward J. Malecki, The Ohio State University “An authoritative and engaging account of contemporary urban-regional economic development in the information age, that has real explanatory power much like Jean Gottmann’s Megalopolis had in the 1960s. The Geography of the Internet Industry deserves a place on the reading lists of anyone serious about understanding the recent past of the Internet.” Martin Dodge, University College London “I urge everyone who has a chance to read this book because it is fluent and well constructed, especially given that it is based on a thesis. Unlike most theses, the joins do not show, and this makes for an exciting journey through its pages.” Michael Batty University College LondonTable of ContentsList of Figures. List of Tables. List of Maps. Series Editor's Preface. Acknowledgments. 1 Uncovering the Geography of the Internet Industry. 2 Origins and Shape of the Internet. 3 Mapping the Internet Industry. 4 Economic Clusters, Knowledge Management and Venture Capital. 5 Connecting Venture Capital to the Geography of the Internet Industry. 6 Finance and the Brokering of Knowledge. 7 Foundation for the Dot-com Boom. 8 Panning for Digital Gold. 9 Dot-com Hangover?. Bibliography. Appendix A – Measuring The Internet Industry. Appendix B – Interview Methodology and Geographic Definitions. Notes. References. Index.

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Book SynopsisTed Lewis delivers a first-hand account of the changing computer industry, a story of Microsoft and the Silicon Valley. Lewis maps the history of computing from 1990 to 2000, a tale of greed and emotion in the fastest growing, mainline industry of the world. In this compilation of columns from Computer, IEEE Internet Computing, and Scientific American, Lewis tries to predict and explain the chaos of Silicon Valley. This book reports the author''s personal history through the early 1990''s to the end of the decade. These stories often try to predict or explain the chaos of Silicon Valley. Lewis analyzes the high-technology industry and its constant change amid turmoil and upheaval. He also examines the art of software development and deals with innovation and the emergence of a techno-society. The book does not promise any answers, but rather concludes this short journey into the recent past with a number of provoking ideas about the future of hi-tech.

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Book SynopsisTransnational Culture in the Internet Age draws on a range of disciplines to examine new approaches to regulating communications and cultural production.Table of ContentsContents: Introduction: Navigating in the Dark When Bits Have No Borders Sean A. Pager and Adam Candeub 1. The Challenge(s) of Cyberlaw David G. Post 2. Copyright, Culture and the Cloud Daniel J. Gervais 3. Addressing ‘Libel Tourism’ Lili Levi 4. YouTube from Afghanistan to Zimbabwe: Tyrannize Locally, Censor Globally Hannibal Travis 5. Balkanizing the Internet Kevin W. Saunders 6. Timid Liberalism: A Critique of the Process-Oriented Norms for Internet Blocking Milton Mueller 7. Internet Creativity, Communicative Freedom and a Constitutional Rights Theory Response to ‘Code is Law’ Christoph B. Graber 8. Diminished, Enduring, and Emergent Diversity Policy Concerns in an Evolving Media Environment Philip M. Napoli 9. Cultural Protectionism 2.0: Updating Cultural Policy Tools for the Digital Age Mira Burri 10. Copyright, Complexity, and Cultural Diversity: A Skeptic’s View Michal Shur-Ofry 11. The Nigerian Film Industry and Lessons Regarding Cultural Diversity from the Home-Market Effects Model of International Trade in Films Mark F. Schultz 12. Digital Content Production in Nigeria and Brazil: A Case for Cultural Optimism? Sean A. Pager 13. Decolonizing Networked Technology: Learning from the Street Dance Larisa Mann 14. Balancing Act: The Creation and Circulation of Indigenous Knowledge and Culture Inside and Outside the Legal Frame Kimberley Christen 15. Localism as a Production Imperative: An Alternative Framework for Promoting Intangible Cultural Heritage Jon M. Garon 16. Cross-Country Comparison of Audience Tastes in Hollywood Movies: Cultural Distance and Genre Preferences W. Wayne Fu 17. Protecting and Promoting National Cultures in a World Where Bits Want to Flow Freely Sang Yup Lee and Steven S. Wildman Index

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Book SynopsisThe Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows.Trade Review'The Internet has transformed many fundamental economic facts of life and business, but it is challenging to catalogue them all. This topic deserves a comprehensive handbook, and the editors delivered. The chapters are engaging and lucid, and cover a wide range of topics. The editors were not shy about spanning boundaries between technical detail, economic analysis, and policy relevance. This is a great resource for any modern scholar of the Internet.' --Shane Greenstein, Harvard Business School'The Handbook provides an outstanding insight on understanding all kinds of businesses carrying over the information super-highway called the Internet.' --Science and Public Policy'This handbook has the laudable aim of providing an original map of research in the Internet Economics field. It succeeds in this thanks to the editors' inclusion of theoretical perspectives ranging from the mainstream to institutional and evolutionary economic theory, complex adaptive systems theory, and critical political economy. . . Readers will gain insight into the limitations of the questions that are asked within different economic traditions, but importantly, also into what can be revealed by these theories and empirical methods. Media and communication scholars, not just those with an interest in media economics, will come away from engagement with this handbook with a good understanding of the assumptions underpinning the contributions economists are making to contemporary debate about the consequences of the continuous evolution of digitally mediated markets.' --European Journal of CommunicationTable of ContentsContents: Preface 1. The Economics of the Internet: An Overview Johannes M. Bauer and Michael Latzer PART II THEORETICAL FOUNDATIONS 2. The Industrial Organization of the Internet Günter Knieps and Johannes M. Bauer 3. The Internet as a Complex Layered System Stephen J. Schultze and Richard S. Whitt 4. A Network Science Approach to the Internet Volker Schneider and Johannes M. Bauer 5. Peer Production and Cooperation Yochai Benkler 6. The Internet and Productivity Carol Corrado and Bart Van Ark 7. Cultural Economics and the Internet Christian Handke, Paul Stepan and Ruth Towse 8. A Political Economy Approach to the Internet Patricia Mazepa and Vincent Mosco PART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE 9. Competition and Antitrust in Internet Markets Justus Haucap and Torben Stühmeier 10. The Economics of Internet Standards Stanley M. Besen and George Sadowsky 11. The Economics of Copyright and the Internet Sacha Wunsch-Vincent 12. The Economics of Privacy, Data Protection and Surveillance Ian Brown 13. Economics of Cybersecurity Hadi Asghari, Michel Van Eeten and Johannes M. Bauer 14. Internet Architecture and Innovation in Applications Barbara Van Schewick 15. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms Cristiano Antonelli and Pier Paolo Patrucco 16. Interconnection in the Internet: Peering, Interoperability and Content Delivery David D. Clark, William H. Lehr and Steven Bauer PART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES 17. Internet Business Strategies Johann J. Kranz and Arnold Picot 18. The Economics of Internet Search Hal R. Varian 19. The Economics of Algorithmic Selection on the Internet Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein 20. Online Advertising Economics Wenjuan Ma and Steven S. Wildman 21. Online News Lucy Küng, Nic Newman and Robert G. Picard 22. The Economics of Online Video Entertainment Ryland Sherman and David Waterman 23. Business Strategies and Revenue Models for Converged Video Services Yu-Li Liu 24. The Economics of Virtual Worlds Isaac Knowles and Edward Castronova 25. Economics of Big Data Claudio Feijóo, José-Luis Gómez-Barroso and Shivom Aggarwal PART IV PAST AND FUTURE TRAJECTORIES 26. The Evolution of the Internet: A Socioeconomic Account D. Linda Garcia 27. From the Internet of Science to the Internet of Entertainment Eli M. Noam Index

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Book SynopsisThis cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizationsâ digital marketing strategies can be developed and implemented.Trade Review‘A great choice for a digital marketing textbook: a useful introduction for both practitioners and students. Equipped with practical examples and frameworks, Digital Marketing Strategy covers both strategic and tactical sides of digital marketing, which are discussed through the innovative MRACE (Measure, Reach, Act, Convert, Engage) model. Offering useful insights into digital marketing work, from strategic planning to daily operation, I recommend this book for students and educators.’ -- Joni Salminen, University of Vaasa, FinlandTable of ContentsContents: PART I STRATEGIC ANALYSIS AND PLANNING 1. An introduction to digital marketing 2. Analysis of the digitalized business environment 3. Digital marketing strategy PART II IMPLEMENTING MARKETING STRATEGY IN PRACTICE 4. Implementing strategy using the MRACE® model 5. Digital marketing channels and tools 6. Digital marketing work in practice 7. In closing: the future of digital marketing Bibliography Index

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Book SynopsisThis cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizationsâ digital marketing strategies can be developed and implemented.Trade Review‘A great choice for a digital marketing textbook: a useful introduction for both practitioners and students. Equipped with practical examples and frameworks, Digital Marketing Strategy covers both strategic and tactical sides of digital marketing, which are discussed through the innovative MRACE (Measure, Reach, Act, Convert, Engage) model. Offering useful insights into digital marketing work, from strategic planning to daily operation, I recommend this book for students and educators.’ -- Joni Salminen, University of Vaasa, FinlandTable of ContentsContents: PART I STRATEGIC ANALYSIS AND PLANNING 1. An introduction to digital marketing 2. Analysis of the digitalized business environment 3. Digital marketing strategy PART II IMPLEMENTING MARKETING STRATEGY IN PRACTICE 4. Implementing strategy using the MRACE® model 5. Digital marketing channels and tools 6. Digital marketing work in practice 7. In closing: the future of digital marketing Bibliography Index

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