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Book SynopsisThis book examines the phenomenon of war-related contents tourism throughout Japanese history, from conflicts described in ancient Japanese myth through to contemporary depictions of fantasy and futuristic warfare.It tackles two crucial questions: first, how does war transition from being traumatic to entertaining in the public imagination and works of popular culture; and second, how does visitation to war-related sites transition from being an act of mourning or commemorative pilgrimage into an act of devotion or fan pilgrimage? Representing the collaboration of ten expert researchers of Japanese popular culture and travel, it develops a theoretical framework for understanding war-related contents tourism and demonstrates the framework in practice via numerous short case studies across a millennium of warfare in Japan including: the tales of heroic deities in the Kojiki (Records of Ancient Matters, AD 712), the Edo poetry of Matsuo Basho, and the Pacific war through Table of ContentsList of FiguresList of Contributors Preface PHILIP SEATONAcknowledgements Periods of Japanese history 1 Theorizing war-related contents tourism PHILIP SEATON AND TAKAYOSHI YAMAMURAPART IFrom myths to the middle ages 2 The narrative worlds of ancient wars: Travelling heroes in Kojiki TAKAYOSHI YAMAMURA3 The Mongol invasions of Japan and Tsushima tourism KYUNGJAE JANG4 Sekiro: Shadows Die Twice and contents tourism in Aizu-Wakamatsu ALEKSANDRA JAWOROWICZ-ZIMNY5 History girls and women’s war-related contents tourism AKIKO SUGAWA-SHIMADAPART IIThe rise and fall of the Tokugawas 6 Satsuma’s invasion of the Ryukyu Kingdom in 1609 and Okinawa tourism KYUNGJAE JANG7 War-related narratives and contents tourism during the ‘Tokugawa peace’ TAKAYOSHI YAMAMURA8 Tōken Ranbu and samurai swords as tourist attractions AKIKO SUGAWA-SHIMADA9 Castles and castle towns in Japanese tourism YOSUKE FUJIKI AND HITOSHI NAKAI10 Festivals of war: Travelling the Shinsengumi in 2019 PHILIP SEATONPART IIIImperial Japan 11 Hokkaido as imperial acquisition and the Ainu in popular culture and tourism RYO KOARAI12 The Russo-Japanese War and (contents) tourism PHILIP SEATON13 Tourism relating to the new culture introduced by First World War German POWs KYUNGJAE JANG14 Theatre (contents) tourism and war as a backdrop to romance AKIKO SUGAWA-SHIMADAPART IVThe Asia-Pacific War 15 Yasukuni Shrine’s Yūshūkan museum as a site of contents tourism PHILIP SEATON AND TAKAYOSHI YAMAMURA16 The sense of belonging created by In This Corner of the World LULI VAN DER DOES17 Travelling Grave of the Fireflies: The gap between creators’ intentions and audiences’/tourists’ interpretations TAKAYOSHI YAMAMURA18 Tours of Tokkōtai (kamikaze) training basesLULI VAN DER DOES19 Repatriation and the enka ballad Ganpeki no haha AKIKO SUGAWA-SHIMADAPART VPostwar Japan 20 Kantai Collection and entertainmentization of the Second World War KYUNGJAE JANG21 The war metaphors underpinning Mizuki Shigeru yōkai tourism QIAODAN WANG AND PHILIP SEATON22 Shin Godzilla: Tourism consuming images of JSDF, kaiju characters, and destroyed sites ALEKSANDRA JAWOROWICZ-ZIMNY AND TAKAYOSHI YAMAMURA23 Fantasy wars and their real-life inspirations: Tourism and international conflicts caused by Attack on Titan RYO KOARAI AND TAKAYOSHI YAMAMURAConclusions: Patterns of war-related (contents) tourism TAKAYOSHI YAMAMURA AND PHILIP SEATONIndex

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Book SynopsisThis comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role

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Book SynopsisThis timely book provides a critical account of the role that animals play in the tourism industry, representing an extension of the sustainability imperative and environmental theory.Written by a leading academic and author, this volume explores the rich history of animal ethics research, both inside and outside of tourism studies, for the purpose of providing greater theoretical, empirical, conceptual, and practical guidance. It examines historical and current practices of the use of animals in the tourism industry from both in situ to ex situ consumption and production perspectives, identifying a range of ethical issues associated with such use. This second edition has been updated to reflect contemporary research and thinking around animal welfare, hunting, and consumption with new chapters on animals as food, and policy at the national and international levels. New case studies have been integrated throughout.Offering an interdisciplinary overview of the moral iss

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Book SynopsisThis book offers a fresh perspective of on some of the cutting-edge methodological approaches being used among scholars conducting work on social impacts of tourism. These works are international in focus, spanning across Europe (e.g., Austria, Croatia, Portugal, Serbia, Slovenia, Spain, and Turkey) and Asia (e.g., Hong Kong, Iran, Japan, Malaysia, Singapore, Thailand, and Turkey). The authors employ qualitative, quantitative, and mixed methods designs and some of the notable focus areas include comparative studies of residentsâ perspectives of tourism (i.e., involving impacts of various forms of tourism and community childrenâs perceptions of tourism); statistical techniques such as multigroup invariance analysis and fuzzy set qualitative comparative analysis; and the employment of novel measurement tools such as the implicit association test involving residentsâ implicit stereotypes of visitors from multiple countries and the utilization of the human-scale development to identify residentsâ needs and satisfiers. This edited volume will most assuredly advance the methodological focus of research on social impacts of tourism moving forward.This book will be of great interest to all upper-level students and researchers in tourism, planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism.

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Book SynopsisThis book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience.This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric ma

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Book SynopsisThis timely book delves into the intricate relationship between tourism and poverty with a specific focus on nature conservation areas, using case studies of island economies in a developed country, Japan, and a developing one, Vietnam. The volume asserts that although the concept of pro-poor tourism has often linked tourism with poverty, limited research has examined this link from diverse perspectives, including those of developed and developing countries where poverty can understand in absolute or relative forms. Notably, the book considers the voices of local residents in these areas, particularly the impoverished living in tourist destinations in Vietnam. This is essential for influencing conservation efforts and making poverty alleviation more achievable. Readers, therefore, gain an understanding of why tourism and poverty alleviation are crucial for every economy within the context of nature conservation areas.This volume is a pivotal resource for scho

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Book SynopsisLooks at the conditions of global travel; at the unease, even paranoia, that underlies them; at the opportunities they offer for alternative identities; and at their oscillation between remembered and anticipated states. This book offers a provocative account of what is happening to travel in the age of globalization.

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Book SynopsisA memoir of the extraordinary professional life of the pioneer in college sports marketing.Table of ContentsPreface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue

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Book SynopsisMarketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second edition has been updated to include:â A new chapter on visitor management that includes a section on crisis and disaster managementâ New material on destination leadership and coordination â New and revised content on digital marketingâ New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.It is illustrated in full colour and packed with features to enc

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Book SynopsisPrepare to be inspired by the story of Delane Parnell, the unlikeliest of CEOs now leading a gaming empire at the center of the booming, multimillion-dollar esports industry.Trade Review'Ahead of the Game is a truly refreshing startup story that vividly chronicles the rise of a scrappy company in a thriving industry. It's also a moving, beautifully written portrait of a founder whose story--and whose reach--extends far beyond Silicon Valley.' * Christine Lagorio-Chafkin, author of We Are the Nerds *'A dramatic startup tale from Detroit to Los Angeles--but more than that, the fascinating life story of a truly inspiring entrepreneur.' * Steve Case, co-founder of AOL and CEO of Revolution *'A great read about a great founder--and so much more. More so than almost any other book out there, Kevin Ryan's enthralling Ahead of the Game gets at the precise stuff about how an entrepreneur succeeds and all that such a journey requires.' * Jon Fine, author of Your Band Sucks *'A journey through the trials and tribulations of a young man who has defied all the odds in business and life. Delane's story is a tribute to his courage, drive, and will to make it while surrounded by a series of seemingly insurmountable obstacles. It's an inspiration to all who seek to improve their lot in life.' * Michael Ovitz, investor and co-founder of Creative Arts Agency *'A must-read for anyone interested in entrepreneurship or the booming esports business.' * Jeff Bercovici, Los Angeles Times deputy business editor and author of Play On *'As thrilling and addictive as any video game out there.' * James Ledbetter, former editor-in-chief of Inc. *'Kevin Ryan has created a fantastic reading cocktail: one part biography of a truly original character, one part crystal ball into the future of sports, one part primer on digital-era entrepreneurialism--and all parts entertaining!' * Gary Belsky, former editor-in-chief of ESPN The Magazine *'Never less than engrossing. This is a remarkable tale, told with a brio that matches its subject.' * Don Aucoin, coauthor of Last Lion: The Fall and Rise of Ted Kennedy *'The wonder of Kevin Ryan's work here is the way he effortlessly reinvents a classic tale--the triumph over the odds--for the golden era of video games. In fact, Ahead of the Game chronicles three triumphs for the price of one: the rise of an unlikely entrepreneur, the birth of a high school gaming team, and the explosion of esports itself. Make that four triumphs.' * Devin Gordon, author of So Many Ways to Lose *

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Book SynopsisThe ambition of this book is to propose a grid of reading able to illuminate the current HR transformations experienced by the big historical international companies of the sector of the tourism, carried away by what is known as the "3rd tourist revolution ". The latter is characterized by the combination of three main phenomena: internationalization, digitalization and hyper-personalization that refound the employment relationship between employers, unions and employees. Internationalization requires a renewal of business models heckled by the low-cost strategies of new operators provoking social reactions to the extent of perceived psychological disruptions, to question the validity of these same strategies. Digitization has opened the way to the disintermediation at the origin of the evolution of the trades front and back office. Finally, hyper-personalization and adaptation to new client behaviors justify the hegemony of soft skills for a redefined hospitality. In the end, the employee must constantly deal with often paradoxical injunctions (example: standardization of service protocols versus empowerment). A focus will be made on two specific branches: hotels and air transport which will each be part of a part. The topic will be illustrated by case studies and testimonials. The two coordinators of the book will draw on the contributions of researchers who collaborate with them in the framework of an international research program they pilot.Table of ContentsIntroduction xiGwenaëlle GREFE and Dominique PEYRAT-GUILLARD Part 1 Managing the Human Resources of Hotel Companies in the Face of Third Tourism Revolution Disruptions 1 Introduction to Part 1 3 Chapter 1 Disruption and the Strategy of Hotel Groups 9Régis DUMOULIN and Aurore GIACOMEL 1.1 The hotel market: multinational companies and new players 9 1.1.1 Airbnb 11 1.1.2 Online travel agencies 11 1.1.3 International issues 12 1.2 Strategic responses from the world’s leading hotels 14 1.2.1 The positioning of groups in terms of hotel segments and ranges 15 1.2.2 Diversification strategies 16 1.2.3 Digitalization strategies 17 1.2.4 Hypercompetition and hypervariety of service 18 1.3 Conclusion 19 1.4 References 20 Chapter 2 Front-Office Jobs in the Age of Soft Skills 23Aurore GIACOMEL and Benoît RAVELEAU 2.1 Toward a strong presence of soft skills in front-office jobs 23 2.2 Professionalization in front-office jobs, specificities that are tested in practice 25 2.3 The skills and work experience of front-line employees 30 2.4 Recruitment by soft skills and their difficult assessment 32 2.5 Conclusion 34 2.6 References 35 Chapter 3 The Upgrading of Skills for the Back Office, Middle Line and Support Staff 39Gwenaëlle GREFE 3.1 The historical development of professions 39 3.2 Skills development in a context of forced internationalization 40 3.2.1 Internationalization, the target of high flyers 40 3.2.2 Internationalization as a lever for reconfiguring and separating professions 43 3.3 The rise in skills of the back office professions and support staff in the context of digitalization 45 3.3.1 The establishment of expert teams 46 3.3.2 New functional and operational professions 47 3.4 The rise in back office skills and support staff professions in the face of the dual quest for enrichment and sustainability 48 3.4.1 The diffusion of the economy of enrichment within the heritage hotel sector: the challenge of competencies 49 3.4.2 From the globalized economy to the sustainable economy: the search for and activation of new skills? 50 3.5 Conclusion 51 3.6 References 52 Chapter 4 Employee Turnover: HRM Challenges to Develop Commitment and Job Satisfaction 55Brigitte CHARLES-PAUVERS 4.1 Problematic loyalty… 55 4.2 …challenged to develop necessary commitment and satisfaction at work 57 4.3 Creating the conditions for commitment and satisfaction 58 4.3.1 Recruitment 60 4.3.2 Training and development 61 4.3.3 Remuneration 61 4.3.4 Support from managers 62 4.4 Conclusion 62 4.5 References 63 Chapter 5 The Globalized Hotel Business: Worlds within a World 67Aurore GIACOMEL and Régis DUMOULIN 5.1 Worlds at stake and human resource management 67 5.2 From the traditional concept of hospitality to the globalized hotel sector 68 5.3 Diversity of hotel structures and HRM 69 5.4 Diversity of professions and versatility of staff 70 5.5 New segmentations and culture of change in HR 71 5.6 Globalization: harmonizing HR cultures 73 5.7 Conclusion 75 5.8 References 75 Chapter 6 The Hospitality World in Poland: A Dynamic Industry in Search of Soft Skills 77Aldona GLIŃSKA-NEWEŚ, Rafal HAFFER, Joanna WIŃSKA and Barbara JÓZEFOWICZ 6.1 Introduction: overview of the hotel industry in Poland 77 6.2 Soft skills and a sense of meaningful work 81 6.3 Soft skills in practice: a case study 84 6.4 Conclusion: HR progress recommendations for the hotel industry in Poland 89 6.5 References 91 Chapter 7 International Hotel Groups and their Entrenchment in Mainland China 95Hong ZHU 7.1 The development of international hotels in China 95 7.2 The challenge of intercultural management 96 7.2.1 The case of the Ritz-Carlton in China 100 7.3 Challenges in retaining employees 101 7.4 Conclusion 105 7.5 References 105 Part 2 Managing the Human Resources of Air Transport Companies in the Face of Third Tourism Revolution Disruptions 109 Introduction to Part 2 111 Chapter 8 Rebuilding of Flag Carrier Airline Companies and Historical Value Violations 115Gwenaëlle GREFE 8.1 National companies conquering the world: a historical background 115 8.1.1 The impetus of the Paris Convention and the rise of the interwar period 115 8.1.2 The acceleration given to air transport by the Chicago Convention 117 8.2 Flag-carrying companies in the age of globalization: toward historical value chains 119 8.2.1 American deregulation: an anticipation of globalization in Europe 120 8.2.2 The liberalization of the European sky and its consequences on the majors, at all levels 121 8.3 Conclusion 127 8.4 References 128 Chapter 9 Aircrew Conflict Management: Divisions and Continuity within the Ranks of the Majors 131Gwenaëlle GREFE and Dominique PEYRAT-GUILLARD 9.1 Two jobs for the same condition 131 9.2 Flight crew, a class with comparable professional identities, difficult to integrate into traditional human resource management systems 132 9.3 Flight crew, the target of successive restructuring plans leading to separate corporate struggles 138 9.3.1 Cabin crew facing the challenge of trivializing their occupation 138 9.3.2 Flight deck crew in need of joint management 145 9.4 Conclusion 150 9.5 References 152 Chapter 10 Ground Personnel Exposed to Headwinds: Restructuring on Land in Response to Air Deregulation 155Gwenaëlle GREFE 10.1 The ground worlds 155 10.2 Between ground and sky, the suspended world of air traffic controllers 157 10.3 Ground operations personnel, an adjustment variable in any context 162 10.3.1 Groundstaff: the immediate targets of legacies’ restructuring plans 162 10.3.2 ADP staff concerns 164 10.3.3 Deregulation and outsourcing of ground handling activities 166 10.4 Conclusion 170 10.5 References 170 Chapter 11 The Psychological Bonds between Airline Pilots and their Work: From Passion to Reason 173Dominique PEYRAT-GUILLARD and Gwenaëlle GREFE 11.1 Airline pilot, from dream job to the psychological bonds experienced 173 11.1.1 Flying, a child’s dream 173 11.1.2 An emotional bond of identification with the profession threatened by societal and organizational developments 175 11.2 The particularity of the bond with the organization 177 11.2.1 From an idealized organization.. 177 11.2.2… to an instrumental, or even a simple acquiescence bond 178 11.3 Which HR policy? 180 11.3.1 Recruitment difficulties in the face of an announced shortage 180 11.3.2 Constrained career management 181 11.3.3 A social dialogue hampered by the impossibility of defending one’s profession 182 11.4 Conclusion 183 11.5 References 183 Chapter 12 The World of Companies Pro Social No Frills 187Gwenaëlle GREFE 12.1 A world without social frills 187 12.2 The chaotic regime of charter airline personnel in the face of the widespread use of “sun destination planes” 188 12.3 Dark management at low-cost airlines: human resource management abuses 192 12.3.1 Social dumping and circumvention of European labor law 192 12.3.2 Human resource management optimization 198 12.3.3 From social dialogue avoidance to accommodation 201 12.4 Conclusion 203 12.5 References 204 Chapter 13 Hybrid Companies, Inclined to Reasoned Human Resource Management 209Gwenaëlle GREFE 13.1 A hybridization of models 209 13.2 At the origin of the invention of low cost, a model based on employee commitment 210 13.3 The low-cost imitation strategy 212 13.3.1 The temptation of switching to low cost: the case of Aer Lingus 213 13.3.2 The inclusion of low-cost as a response: the choice of duplication and subsidization of medium-haul flights 216 13.4 Conclusion 220 13.5 Appendix: the Middle East airline world 221 13.6 References 223 Conclusion 225Gwenaëlle GREFE and Dominique PEYRAT-GUILLARD List and Biographies of Authors 227 Index 231

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Book SynopsisDesde su nacimiento en la Sierra de Cazorla hasta su desembocadura en el océano Atlántico, el río Guadalquivir ha sido a lo largo de la Historia un factor identitario de las comunidades asentadas en torno a él. Los recursos proporcionados por el propio río, sus afluentes y su extenso valle han contribuido a la supervivencia, bienestar y desarrollo de diferentes culturas. Fruto de esta relación entre el hombre y el territorio se han ido generando diversos paisajes culturales. No obstante, la situación política, económica y sanitaria de los últimos años ha provocado que la sostenibilidad de algunos de ellos se vea amenazada, al igual que sus bienes patrimoniales, condenados en muchos casos al abandono y el olvido. La presente monografía surge con el objetivo de reflexionar sobre esta compleja situación desde múltiples perspectivas, incluyendo la arqueología, el medio natural, la didáctica, las nuevas tecnologías y el turismo. Para ello hemos contado con la colaboración de reputados profesionales e investigadores procedentes de diversos ámbitos académicos. Entre todos hemos tratado de analizar diversas realidades, exponer las necesidades patrimoniales a la que nos enfrentamos hoy y sugerir propuestas para (re)activar las industrias culturales de la cuenca del Guadalquivir. Table of ContentsArqueología, patrimonio y paisaje: reflexiones desde la transversalidad – Desiderio Vaquerizo Gil ARQUEOLOGÍA El paisaje en la Antigüedad Clásica a través del mosaico romano en el Valle del Guadalquivir – Luz Neira Jiménez Gestión y difusión del patrimonio arqueológico en Écija. Evolución y perspectivas – Sergio García-Dils de la Vega Minas de agua históricas en Carmona. Inventario y patrimonialización – Juan Manuel Román Rodríguez El mundo funerario romano en la Baja Andalucía. Del registro arqueológico a su proyección social – Lucía Fernández Sutilo Los arrabales occidentales entre la sociedad cordobesa. Estado de la cuestión y propuestas de futuro – Elena Morales Zafra El Complejo Industrial de la Alianza, en Puente Genil (Córdoba). La Arqueología Industrial como recuperación de señas de identidad – Manuel Delgado Torres, David Jaén Cubero, MoniqueVetancourt León y Samuel Lahoz Morón El papel de las nuevas tecnologías en la investigación y difusión del patrimonio arqueológico – Gonzalo García Vegas Arqueología Virtual en el Metaverso – Juan Carlos Prieto Luna PAISAJES PATRIMONIALES El patrimonio litoral onubense: evolución de sus paisajes culturales y naturales a lo largo de su historia. Claves para su interpretación y divulgación – Javier Bermejo Meléndez, Luis Javier Sánchez Hernando, Juan M. Campos Carrasco y Damián Ponce González El medio natural al servicio de los asentamientos humanos: Giribaile – Luis María Gutiérrez Soler y Francisco Pérez Alba Nuevas perspectivas para el estudio de identidades patrimoniales en el Alto Guadalquivir – María Alejo Armijo Simbiosis entre paisaje natural y cultural en la Comarca de la Sierra de Cazorla (Jaén): la arquitectura defensiva medieval – F. Javier Sevilla Martínez Los bancales de Córdoba en el borde meridional de Sierra Morena – Francisco José Gamero Gutiérrez Patrimonio hidráulico en el entorno del río Guadalquivir (Córdoba). Integración en el paisaje actual y visibilización social – José Antonio López Fernández y Francisco Valverde Fernández La conservación del Patrimonio en Córdoba. Propuesta para un Mapa de Necesidades – Ana Ruiz Osuna Patrimonio cultural para el equilibrio urbano-territorial. Áreas rurales y ciudades medias en la provincia de Córdoba – Blanca del Espino Hidalgo DIDÁCTICA DEL MEDIO GEOGRÁFICO E HISTÓRICO La participación del alumnado en los procesos de reconstrucción histórica. Experiencias giennenses – Francisco Pérez Alba y Luis María Gutiérrez Soler La Villa Romana de Fuente Álamo en el Aula: Arqueología, Educación y Nuevas Tecnologías – Samuel Lahoz Morón, David Jaén Cubero y Manuel Delgado Torres La educación ambiental en la formación del profesorado: Córdoba y el Guadalquivir – Silvia Medina Quintana El patrimonio cultural en los manuales escolares de Ciencias Sociales en Educación Primaria – Ramón Martínez Medina El patrimonio paisajístico andaluz en las narrativas de los niños y niñas de Educación Primaria – Roberto García-Morís y Patricia Suárez Álvarez Entender los paisajes del Guadalquivir. Recursos y mecanismos para su asimilación entre el alumnado – Covadonga Ávila Marín La enseñanza de la historia local en los municipios del Valle del Guadalquivir en la formación del profesorado: métodos y recursos didácticos – Miguel Jesús López Serrano y Rafael Guerrero Elecalde Historicismo y didáctica en las restauraciones del Patrimonio Histórico de Córdoba – Guillermo L. López Merino TURISMO HISTÓRICO-ARQUEOLÓGICO Volver al pasado. Origen y evolución de los viajes arqueológicos por Andalucía – Belén Vázquez Navajas El turismo arqueológico en el Valle del Guadalquivir: ¿Contamos con una oferta online de calidad? – Leonor M. Pérez Naranjo y Maribel Rodríguez Zapatero La contribución de las empresas de turismo cultural a los Objetivos de Desarrollo Sostenible en los municipios andaluces – Maribel Rodríguez Zapatero y Leonor M. Pérez Naranjo La muerte como recurso turístico en el marco andaluz – Genoveva Dancausa Millán Realidad Virtual: una nueva experiencia turística y cultural – Mercedes Alonso García OTRAS EXPERIENCIAS La chiesa di Santa Maria dei Greci nel centro storico di Agrigento (Sicilia, Italia) tra Archeologia, Patrimonio, Turismo e Didattica – Simona Sanzo

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