Hospitality, sports and leisure industries Books

Book SynopsisDer stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt. In-Store-Technologien – wie die Virtual Reality-Brille, der Touchscreen und das Tablet – werden zur Unterstützung in der Beratung im stationären Reisevertrieb genutzt. Deren Bedeutung wird aufgrund der Verzahnung von Online- und Offline-Kanälen im Zuge der Digitalisierung zunehmend höher. Die Untersuchung des Einflusses von In-Store-Technologien auf das Kaufverhalten ist Gegenstand der Publikation. In einer dreistufigen Untersuchung wird aufgezeigt, welche Determinanten der In-Store-Technologien im Hinblick auf das Kaufverhalten relevant sind und welchen Einfluss diese auf die Kaufabsicht aus Sicht des Konsumenten haben. Darüber hinaus werden zukunftsgerichtete Handlungsempfehlungen für die Unternehmenspraxis abgeleitet, welche als Entscheidungsgrundlage nützlich sein können. Table of ContentsEinleitung.- Theoretische Grundlagen.- Theoretischer Bezugsrahmen zur Erklärung des Kaufverhaltens im Reisebüro.- Überblick über das Forschungsdesign.- Qualitative Untersuchung I.- Grundlagen zur experimentellen Untersuchung.- Konzeption, Durchführung und Ergebnisse der experimentellen Untersuchung.- Qualitative Untersuchung II.- Schlussbetrachtung und Ausblick.

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Book SynopsisDieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren. Table of ContentsDer Hospitality-Markt.- Megatrends in der Hotellerie.- Zeitgemäße Produkt- und Serviceentwicklungen.- Markenführung in der Hospitality: Markenverständnis, Herausforderungen der Markenführung in der Hospitality, Markensoziologie, Markenführungsinstrumente/Genetische Code der Marke.- Markenoperationalisierung in der Hospitality: Aspekte des Dienstleistungsmarketing, Customer Relationship Management, Data-Driven Marketing.- Customer Journey im Hospitality Bereich.-Customer Lifecycle.- Zielgruppensegmentierung.- Distribution: Pricing, Revenue Management, Digital Marketing.- Best Case.- 15 Regeln einer wertschöpfungsstarken Hotellerie.

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Book SynopsisEinleitung.- Kultur als universelle Ressource für Gastfreundschaft und Gästebetreuung.- Historische Entwicklung der deutschen Hotelkultur.- Die persönliche Gästebetreuung als Guest-Centricity- und Guest-Care-Komplex.- Empirische Untersuchung der Gästebetreuungsintensität am Beispiel der Gästebetreuung.- Bestätigung der Bedeutung der Betreuungsintensität für die persönliche Dienstleistung.

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Book SynopsisDiese Open-Access-Publikation beleuchtet die komplexen Beziehungen zwischen Tourismus und Klimawandel für die Tourismusdestination Österreich und basiert auf einer umfassenden Erhebung, Zusammenfassung und Bewertung des aktuellen Standes der Forschung zu diesem Thema. Für diesen Bericht haben 40 Wissenschaftler*innen führender Forschungseinrichtungen, unterstützt durch ein internationales Team an Begutachter*innen, mehr als zwei Jahre intensiv zusammengearbeitet.Die dargestellten Forschungsarbeiten zum Einfluss des Klimawandels auf den Tourismus gehen davon aus, dass sich die in den nächsten Jahrzehnten zu erwartenden Veränderungen des Klimas sehr stark auf die österreichische Tourismusbranche auswirken werden. Allerdings fällt dem Sektor auch eine nicht unerhebliche Rolle als Mitverursacher des Klimawandels zu. Aktuellen Untersuchungen zufolge verursacht der Tourismus rund 8% aller globalen CO2-Emissionen. Vor diesem Hintergrund werden für die verschiedenen Teilaspekte des touristischen Angebots geeignete Minderungs- und Anpassungsmaßnahmen vorgestellt und diskutiert.Der Bericht verdeutlicht insbesondere die spezifische Betroffenheit der touristischen Outdoor-Aktivitäten vom Wintersport bis zum Golftourismus, beschreibt die neuen Herausforderungen für den Städtetourismus und die Organisation von Events und beleuchtet ausführlich, wie Anpassungsmöglichkeiten, insbesondere im Bereich der Mobilität, der Beherbergung, touristischer Indoor-Angebote, sowie der Gastronomie und Kulinarik, ausgestaltet und umgesetzt werden können. Dabei werden die Verantwortung und die Möglichkeiten des Reisenden ebenso dargestellt, wie die Handlungsoptionen von Betrieben, Destinationen und der rahmensetzenden nationalen Politik. Das Buch macht deutlich, dass, um die Pariser Klimaziele erreichen zu können, ein veränderter Lebensstil und rasche Umsetzungsschritte notwendig sind. Wie dieser „Paris-Lifestyle“ erreicht werden könnte und welche Herausforderungen auf diesem Weg bewältigt werden müssen, verdeutlichen die zusammenfassenden Schlusskapitel.Die vorliegende differenzierte Aufbereitung des Themas für alle Reisenden, die Tourismusbranche und die Politik war nur durch eine gezielte Förderung aus Mitteln des Klima- und Energiefonds im Rahmen des Programms „Austrian Climate Research Programme – ACRP“ möglich. Table of Contents

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Book SynopsisTourism is the world''s second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume One covers the fundamentals of tourism -- what it means, it philosophy, scope, planning, operations, geography and the role of government.

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Book SynopsisTourism is the world''s second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it comes to the developed countries like USA. The growing ranks of international leisure travellers are being influenced by business travellers who, are flooding into India as a result of economic liberalisation. It is thus imperative that our professional tourism corps be trained to meet these exacting requirements. Both in public and private sectors, the increasing understanding of these needs is leading to the development of institutes, training centres and academic programmes in tourism management. There is thus a great need for comprehensive professional literature. This two-volume series volume tells readers all that they want to know about tourism -- its history, networks and intricate operations. Volume Two discusses in detail how different tourism sectors operate and market themselves -- travel agencies, tour operators, hotels, restaurants, airlines -- as well as the impact of changing technology on their activities.

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Book SynopsisTourism has remained neglected in our country due to variety of factors. The process of globalization has however given new twist to India and we can develop our tourism sector at par with leading countries of the globe. India has the potential to develop varieties of tourism and time has come to develop it at full pace. We will incorporate millions of poor people into the mainstreaming process of development through developing tourism. It is one of the most important possibilities which could help the country usher in new era marked by prosperity in 21st century to ensure sustainable development. We must seize the opportunity.

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Book SynopsisIn today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

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Book SynopsisThe Zannier Hotel was born from the idea that, it was time to rethink our approach to travel and luxury hospitality by presenting an authentic cultural experience. The first hotel, Le Chalet, opened its doors in Megève in 2011 and set the tone – understated elegance in a tranquil setting, inviting togetherness and encouraging wholesome experiences. Founder and CEO, Arnaud Zannier, continues to hone the recipe that makes up the signature offering of both the hotels and residences: a focus on all the seemingly minor details that ultimately make for an unforgettable stay. The establishments across Europe, Africa and Asia are designed to nourish body, mind and soul. This book captures the earthy tones and raw natural environment that encompasse Omaanda lodge in the middle of the Namibian savanna and Sonop lodge in the Namib dessert; it evokes the sights and sounds of the rice paddy fields leading to Phum Baitang resort in Cambodia and activates palettes ready to taste the diversity of world flavours in traditional kitchen settings – from Menorca’s Nonna Bazaar to Bãi San Hô beach resort in Vietnam.

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Book SynopsisThe tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge.This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.Table of Contents​INTRODUCTIONPart 1: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Context and Concept Azizul Hassan1. Technological Innovation Application in the Tourism and Hospitality Industry of Bangladesh Tauhid Ahmed Bappy and Md. Ashikur Rahman Avi2. The Diffusion of Innovative Technologies: Concept Analysis and Relevant Examples from the Tourism and Hospitality Industry of Bangladesh Azizul HassanPart 2: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario 3. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario Ashikur Rahman Avi, Marufa Nasrin and Azizul Hassan4. Technological Innovation Application in the Tourism Industry of Bangladesh Md Yusuf Hossein Khan, Johura Jabin Anika and Azizul Hassan5. The Most recent Technologies (i.e. AI., Machine learning, Chatbot, Robotics, VR/AR/MR and relevant) Kazim Nur Sohad and Sadat al Sajib Part 3: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Product and Service Offers 6. Technology Application in Agri-tourism Sadia Afrin Ananya7. Exploring Factors Influencing Students’ Attitude towards Ecotourism: A Study on University Students of Bangladesh H. M. Kamrul Hassan8. Indigenous Gastronomy in the Chittagong Hill Tracts: A Study on the Application of Information Technology for Tourism Development Mohammad Mohiuddin and S M Sadat al Sajib9. Expanding Muslim Friendly Tourism (MFT): Application Design for Digital Marketplace in the Age of Internet of Things (IoT) Miftachul Huda10. Technology Supported Tourism in the Buddhist Vihara at Paharpur of Bangladesh S. A. M. Ziaul Islam and Sadat al Sajib11. Technology Application for Visa and Immigration for Tourists in Bangladesh Md. Alauddin and Azizul Hassan12. Tourist Accommodation in Bangladesh: The Application of Innovative Technologies Dilara Jahan and Azizul Hassan 13. Technology Application in the Aviation/Airliner for Tourists in Bangladesh Sachin Soonthodu, Ishrat N. Wahab and Azizul Hassan 14. Educating Religious Tourism Promotion:A Critical Insight into Social Network Site (SNS) Application ModelMiftachul HudaPart 4: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Role Analysis of the Public and Private Institutions 15. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Role Analysis 16. Tackling the climate change effects and ensuring Sustainability in tourism products and service offers in Bangladesh Md. Rakibul Hafiz Khan Rakib and Azizul HassanPart 7: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Tourist Experiences17. Tourist Experience from Technology Application in Tourism and Hospitality in Bangladesh Azizul HassanPart 8: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions18. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions Md. Ashikur Rahman Avi and Sazu Sardar Introduction19. of the Public and Private Institutions Khokaneswar Tripura and Md. Ashikur Rahman Avi

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Book SynopsisThis book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises. Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic. This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.Table of ContentsIntroduction (Azizul Hassan et al)The Crisis ContextChapter 1. Crisis, Resilience and Recovery in Tourism and Hospitality: A Synopsis (Mohammed Ghanim Ahmed et al)Chapter 2. Community Resilience and Crisis Management: Stakeholders Perspective of the Tourism Industry (Bindi Varghese and Joseph Chacko Chennattuserry)Chapter 3. Corporate Social Responsibility in Tourism Post COVID-19 Pandemic: A Paradigm Shift (Samik Ray)Chapter 4. Effects of COVID-19 on Consumer Behavior in the Tourism Industry (K. N. Lokesh Kumar and G. K. Jaya Bharath Reddy)Chapter 5. Pandemic Crisis and Prospects of Tourism along the BCIM Economic Corridor (Saleh Shahriar)Chapter 6. Impact of COVID-19 Pandemic on the Tourism and Hospitality Industry of Pakistan: An Insight from Techno and Social-Economics Crisis Perspective (Muhammad Saeed Meo et al)Chapter 7. Indian Medical Tourism: Post COVID-19 Planning and Reviving Approaches (Hafizullah Dar and Kirti Kashyap)Chapter 8. Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations (Priyakrushna Mohanty et al)Chapter 9. Impact of COVID-19 Outbreak on Smallholder Producers of Farming Products Supply to Tourism Business in Sri Lanka (Musthapha Mufeeth and Kaldeen Mubarak)Resilience and Recovery in the Post COVID-19 PeriodChapter 10. Pandemic, Tourism and Economic Crisis: An Analysis of Performance of the Bangladesh Parjatan Corporation (Shuvra Chowdhury et al)Chapter 11. Does Tourism and Hospitality Workplace Fun Influence Employee Deep Acting in a Moderated Situation? (Md. Aftab Uddin et al)Chapter 12. COVID-19 Effects, Challenges and Recovery of Rural Tourism in Iran (Mana Khoshkam and Roya Rahimi)Chapter 13. Role of Tourist Guides in Destination Recovery Process through Cultural Tourism Product Development in Post COVID-19 Period (Gül Erkol Bayram et al)Chapter 14. How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations through Instagram? (Gourav Roy and Varsha Jain)Chapter 15. Influence of Ethnic Foods on Culture and Post COVID-19 (Nishi Priya et al)Chapter 16. Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry (Elham Anasori and Kemal Gürkan Küçükergin)Chapter 17. The Impact of COVID-19 on Malaysia’s Hospitality and Tourism Industry: Any Recovery Measures for Transformation? (Velan Kunjuraman and Nitanan Koshy Matthew)Chapter 18. Short and Long Term Recovery of Tourism as a Way out of COVID-19 Crisis: The Case of Turkey (Selcen Seda Türksoy)Chapter 19. Digital Acceptance and Resilience in Rural Tourism Destination: A Case of Bali (I Gede Gian Saputra and Putu Diah Sastri Pitanatri)The Future AheadChapter 20. The Future of Post-Pandemic Tourism and Hospitality Industry: A Comprehensive Assessment (Hande Uyar Oğuz)Chapter 21. Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions (Rokibul Hossain et al)Conclusion (Azizul Hassan et al)

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Book SynopsisThis book explores how identity plays a pivotal role in tourism consumption. Almost all tourism-related consumption studies underestimate or refer inadequately to identity's relationship with tourism consumption. As identity phenomenon is considerably a new subject in the tourism literature, this book examines its relationship with the consumption theory. It is of interest to readers curious about how pre-, during, and post-consumption activities affect a person's identity and vice versa. This book contains an analysis of consumption theories and a summary of literature identifying the phenomenon's evolution through pre-modern, modern, and post-modern periods. In this context, this book aims to enlighten the interactions between identity construction and tourism consumption. The grounded theory, one of the qualitative research approaches, was applied to accomplish the relevant purpose, and in-depth interviews were recruited following the method approach stages to enable the researchers to gain new insights into the subject. By presenting the identity tended tourism consumption model, this book provides a set of profound contributions to the relevant literature and insight for practitioners/decision-makers and entrepreneurs. This book attempts to clarify the tourists' consumption process and understand how the interactions between identity construction and tourism consumption work. The qualitative methodology (grounded theory) allows in-depth analysis and insights of the participants of the study on their definitions of themselves as human beings and as tourists, decisions on their travel plans, their considerations, motivations to travel and destination preferences, interactions with others, vacation activities, evaluations on their travel experiences, et cetera. Therefore, this book appeals to readers of marketing, business operations, sociology, and economics.Table of ContentsIntroduction.- Literature Review.- Method.- Findings.- Result.

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