Hospitality and service industries Books
Taylor & Francis Ethics for the Public Service Professional
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£45.99
Taylor & Francis Visitor Encounters with the Great Barrier Reef Aesthetics Heritage and the Senses
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Taylor & Francis Pocket Guide for Hospitality Managers
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£166.25
Taylor & Francis Ltd Innovative Applications in Smart Cities
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£147.25
Taylor & Francis Ltd Contemporary Issues in Luxury Brand Management
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£137.75
Taylor & Francis Terrorism and Public Safety Policing
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£32.99
Taylor & Francis Kidnap for Ransom
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Taylor & Francis Retail Security and Loss Prevention Solutions
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Taylor & Francis Foundations of Psychological Profiling
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£32.99
Taylor & Francis Tourism Land and Landscape in Ireland
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£39.99
Taylor & Francis A Comprehensive Look at Fraud Identification and Prevention
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Taylor & Francis Travel Modernism and Modernity
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£39.99
Taylor & Francis Cultural Entrepreneurship
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Taylor & Francis CoCreating Tourism Research
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£41.99
Taylor & Francis Entertainment Tourism
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Taylor & Francis Banking Modern America
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Taylor & Francis Theming Asia
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Taylor & Francis Tourism Planning and Development
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Taylor & Francis Ltd Routledge Handbook of Sport and the Environment
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£43.69
Taylor & Francis Routledge Handbook of International Sport
Book SynopsisContemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.Table of ContentsIntroduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1: International Sport Business Strategy 1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Ströbel] 2. Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco] 3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner] 4. Major sport events at the center of International Sport Federations’ resource strategy [Josephine Clausen and Emmanuel Bayle] 5. Hosting International Sporting Events [Heather L. Dichter] 6. Globalisation of Sport Business Management Education [Pedro Guedes de Carvalho and Darlene A. Kluka] Part 2: Sport Marketing 7. Marketing Implications of Playing Regular Season Games in International Markets: Losing ‘Home’ Domestic Advantage or Gaining ‘Away’ International Advantage? [Eric Schwartz] 8. Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane] 9. The Role of Endorsement in International Sports Marketing [Sara Keshkar] 10. Women’s Tennis Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova] 11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts [Cem Tinaz] Part 3: Sport Economics and Finance 12. Football’s Failing Finances [John Beech] 13. Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences [Kevin Heisey] 14. The Significance of Direct Economic Impact of International Sport Events for the Hosting City [Osmo Laitila and Noud van Herpen] 15. Maximizing Revenue Through Ticketing Technology [Jim Reese] 16. Sport Industry in China: Opportunities and Challenges [Dongfeng Liu] 17. International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent [Sungho Cho] Part 4: Legal Aspects 18. Athlete Involvement in the Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl] 19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha Brison] 20. How Can Sport Sponsors Comply with International Corruption Laws [Mark Dodds] 21. Trademark Protection Across Borders [Kerri Cebula] 22. Privacy at Work: Strategies for Successful Social Media Policies [Lauren McCoy] Part 5: Sport Media and Communication 23. Hijacking of a Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan Fredrick] 24. Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League [Matthew A. Gilbert] 25. Internationalization as a Strategy for Success in the LPGA [Tara Mahoney] 26. Sports-Media Complex and the Business of Football in Africa [Gerard A. Akindes] Part 6: Sport Tourism 27. Global Sport Tourism and the Lure of Mega-Events [Brendon Knott and Kamilla Swart] 28. Sports Facilities Tourism [Louise Bielzer] 29. Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach [Derek van Rheenen] 30. Small-Scale Active Sport Tourism is International Business [Richard J. Buning and Brian D. Krohn] Part 7: Sport Development 31. India: From a Cricketing Nation to a Business Industry [Juthika Mehta] 32. The Role of Highlight Events in Sport-For-Development [Nico Schulenkorf and Katie Schlenker] 33. Social Entrepreneurship and Sport [Jonathan Robertson] 34. The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen and Sari Savolainen] 35. Partnership Building to Create Change [Kevin Heisey]
£43.69
Taylor & Francis Ltd Economics of Tourism and Hospitality
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£128.25
Taylor & Francis Ruling Roman Britain
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£128.25
Taylor & Francis Japanese
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£237.50
Taylor & Francis Heritage and Tourism in The Global Village
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£39.99
Taylor & Francis Ltd Sport and Leisure in Social Thought
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£43.99
Taylor & Francis MediaSport
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£142.50
Taylor & Francis MediaSport
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£52.24
Taylor & Francis Ltd Sport Stars
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£128.25
Taylor & Francis Ltd Sport Stars
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£36.99
Taylor & Francis Ltd Sport in the City The Role of Sport in Economic and Social Regeneration
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£52.24
Taylor & Francis Sport and Women
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£65.54
Taylor & Francis Ltd Encyclopedia of Leisure and Outdoor Recreation
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£237.50
Taylor & Francis Understanding Lifestyle Sport
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£128.25
Taylor & Francis Understanding Lifestyle Sport
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Taylor & Francis Ltd With God on their Side
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£142.50
Taylor & Francis Ltd With God on their Side
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Taylor & Francis Employment Relations in the Hospitality and Tourism Industries Routledge Studies in Employment Relations
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£52.24
Taylor & Francis Sport Physical Recreation and the Law
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£51.29
Taylor & Francis Ethics Money and Sport This Sporting Mammon Ethics and Sport
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Taylor & Francis Understanding International Art Markets and Management
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Taylor & Francis Ltd Sport Culture and Advertising Identities Commodities and the Politics of Representation
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Taylor & Francis Ltd Sport Culture and Advertising Identities Commodities and the Politics of Representation
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Taylor & Francis Working with Volunteers in Sport Theory and Practice
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Taylor & Francis Competition and Profitability in European Financial Services
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£171.00
Taylor & Francis Routledge Handbook of Sports Sponsorship
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£156.75
Taylor & Francis Routledge Handbook of Sports Sponsorship
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Taylor & Francis Sport and Spirituality
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£166.25
Taylor & Francis Sport and Spirituality
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