Health systems and services Books
Taylor & Francis Design Tools for EvidenceBased Healthcare Design
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£58.89
Taylor & Francis Ltd Integrating Care
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£166.25
Taylor & Francis Ltd Integrating Care
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£68.39
Taylor & Francis Globalisation Markets and Healthcare Policy
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£42.99
Taylor & Francis Health and Medical Public Relations
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£128.25
Taylor & Francis Ltd Health and Medical Public Relations
Book SynopsisHealth and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful exampTable of ContentsPart A: Health PR in Context Chapter 1: What is PR? Chapter 2: Health and medical PR sectors Chapter 3: Roles within health and medical PR Part B: Media Relations Chapter 4: Getting your voice heard: basic health public relations activities Chapter 5: Why health is big news Chapter 6: Other types of health story Chapter 7: New Media Chapter 8: Journals Part C: Communicating health in theory and practice Chapter 9: Health & medical public relations planning Chapter 10: Communication, Consultation and Access Part D: Health and medical PR in society Chapter 11: Politics, ethics and the media Part E: A bit of history Chapter 12: Health and Medical PR: a Modern History
£42.99
Taylor & Francis Global Health and Human Rights
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£47.49
Taylor & Francis Ltd Design for Pediatric and Neonatal Critical Care
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£128.25
Taylor & Francis Routledge Handbook of Global Health Security
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£228.00
Taylor & Francis Ltd Fever Hospitals and Fever Nurses A British Social History of Fever Nurses A National Service
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£46.54
Taylor & Francis Ltd Development and Public Health in the Himalaya
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£142.50
Taylor & Francis Public Health in Asia and the Pacific
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£35.09
Taylor & Francis Fetal Alcohol Spectrum Disorders
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£128.25
Taylor & Francis Fetal Alcohol Spectrum Disorders
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£63.64
Taylor & Francis Working in Mental Health
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£147.25
Taylor & Francis Working in Mental Health
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£39.99
Taylor & Francis PublicPrivate Partnerships and Responsibility under International Law
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£137.75
Taylor & Francis Block Granting Medicaid
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£137.75
Taylor & Francis Substance Use Disorders in African American Communities Prevention Treatment and Recovery
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£137.75
Taylor & Francis Introduction to Research Methods and Data Analysis in the Health Sciences
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£171.00
Taylor & Francis Ltd Fading away The Experience of Transition in Families with Terminal Illness
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£109.25
Taylor & Francis Ltd Health Care Spirituality
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£123.50
Taylor & Francis Ltd Imagination and Healing
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£74.09
Taylor & Francis Ltd Health and Medical Care in the U.S.
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£74.09
Taylor & Francis Ltd Imperialism Health and Medicine
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£78.84
Taylor & Francis Ltd Why the United States Does Not Have a National Health Program Policy Politics Health and Medicine Series
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£109.25
Taylor & Francis Ltd Health Culture and Religion in South Asia
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£45.59
Taylor & Francis Ltd Perspectives on Care at Home for Older People
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£49.39
Taylor & Francis Ltd Patient Safety Law Policy and Practice
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£43.99
Taylor & Francis Ltd Perspectives on Care at Home for Older People
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£156.75
Taylor & Francis Ltd Community Nursing and Primary Healthcare in TwentiethCentury Britain
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£87.39
Taylor & Francis Analytical Methods of Electroacoustic Music
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£142.50
Taylor & Francis Ltd Health Policy and the NHS Towards 2000 Longman Social Policy In Britain Series
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£56.99
Taylor & Francis Ltd Older People in Modern Society Longman Social Policy In Britain Series
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£58.62
Taylor & Francis Ltd Poor Health Social Inequality before and after the Black Report British Politics and Society
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£105.00
Taylor & Francis Primary Care Centres
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£73.14
Taylor & Francis Sexuality Politics and AIDS in Brazil
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£80.74
Taylor & Francis Ltd Sexuality Politics and AIDS in Brazil
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£31.99
Taylor & Francis Ltd Towards Managed Primary Care
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£87.39
Taylor & Francis Ltd Digital Health Information for the Consumer
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£128.25
Taylor & Francis Ltd Primary Health Care People Practice Place Geographies of Health Series
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£137.75
Taylor & Francis Ltd The US Nursing Home Industry Industry Studies
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£147.25
Taylor & Francis The US Nursing Home Industry
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£24.51
Taylor & Francis Ltd Health Care in America Separate and Unequal Separate and Unequal Separate and Unequal
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£128.25
Taylor & Francis Ltd Health Care in America Separate and Unequal Separate and Unequal Separate and Unequal
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£43.99
Taylor & Francis Expanding Access to Health Care
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£43.99
Taylor & Francis Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge The Obesity Challenge
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£128.25
Taylor & Francis Leveraging Consumer Psychology for Effective Health Communications The Obesity Challenge The Obesity Challenge
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£39.99
