Fashion and beauty industries Books

Book SynopsisMisbehaving gives us the story of the protesters against Miss World Contest in the words of the rebels themselves. Through the wonderful diversity of their personal and political life stories it does something more. By chronicling the influences that led them to take action, it vividly revealsTrade ReviewIt was the first thing that really turned me on to feminism, so moving and exciting, and of course, I never looked back. - Lynne Segal // Misbehaving gives us the story of the protesters against Miss World Contest in the words of the rebels themselves. Through the wonderful diversity of their personal and political life stories it does something more. .. it vividly reveals how an extraordinary range of sources contributed to the emergence of a movement for Women's Liberation. It will cheer you all up. - Sheila Rowbotham

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Book SynopsisParis, Capital of Fashion accompanies a major exhibition at The Museum at FIT, New York's only museum dedicated solely to the art of fashion. This lavishly-illustrated book is edited by MFIT's director and chief curator, Valerie Steele, also the author of the acclaimed Paris Fashion: A Cultural History. This new book opens with an important essay on how and why Paris became famous as the international capital of fashion.Steele traces how the mythic aura of Paris fashion was constructed over generations, as the splendour of the court at Versailles came to be echoed by the spectacle of the haute couture. Yet Paris has faced repeated challenges from other fashion capitals, especially London, Milan, and New York. Essays by Christopher Breward, David Gilbert, Grazia d'Annunzio, and Antonia Finnane place Paris within a broader global narrative, while Sophie Kurkdjian investigates the cultural value of the Parisian couture, and Agnès Rocomora explores the online imagery of the Trade ReviewInsightful ... One of the fundamental strengths of this publication is its multifaceted approach to Paris ... A valuable resource for students and academics of fashion and social history. * The Journal of Dress History *This striking book unpacks the mysteries of French fashion as material product and patrimony of a creative nation. Fashion worlds from Shanghai to Milan are studied here for the first time with a French accent, in this lavishly illustrated and imaginatively argued book. * Peter McNeil FAHA, University of Technology Sydney, Australia *Fashion may be a global enterprise, but Paris, its legendary capital, is too often considered a place apart. This brilliant book situates Paris in a larger context and is indispensable reading for anyone who cares about the wide world of high style. * Caroline Weber, author of Proust’s Duchess and Queen of Fashion *In this outstanding collection Steele convenes a distinguished group of diverse historians. The result is an illuminating analysis of the mythic power both Paris and fashion hold in our consciousness. * Susan Hiner, Vassar University, USA *This excellent book, brought together by the pioneering historian of Paris fashion at her best, exploresan often ignored aspect of the story: how fashion “capitals” get to be fashion capitals and how different contenders for the title vie with each other for acceptance and supremacy. * Steve Zdatny, University of Vermont, USA *Offering both historical context and contemporary analysis, Paris, Capital of Fashion is an engaging collection of essays from an international roster of noted scholars. It provides insight into the symbiotic relationship of Paris with other fashion capitals, explores the unique cultural heritage of the Parisian fashion industry, and questions the cultural touchstone of the fashionable Parisienne. * Clare Sauro, Drexel University, USA *Table of ContentsIntroduction: Valerie Steele Chapter 1: Paris, "Capital of Fashion" Valerie Steele Chapter 2: Paris, London, Shanghai: Touring the Fashion Imaginary Christopher Breward Chapter 3: Paris, New York, London, Milan ... Paris and a world order of fashion capitals David Gilbert Chapter 4: Paris and A Tale of Italian Cities Grazia D’Annunzio Chapter 5: Between Beijing and Shanghai: fashion in the Party state Antonia Finnane Chapter 6: The Cultural Value of Parisian Couture Sophie Kurkdjian Chapter 7: #parisienne: Social Media Stratification in Visions of Parisian Women Agnès Rocamora Notes Image List Bibliography Notes on Contributors Acknowledgments Index

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Book SynopsisShirts, Shifts and Sheets of Fine Linen explores how the jobs of the seamstress' evolved in scope, and status, between 1600-1900.In the 17th and early 18th centuries, seamstressing was a trade for women who worked in linen and cotton, making men's shirts, women's chemises, underwear and baby linen; some of these seamstresses were consummate craftswomen, able to sew with stitches almost invisible to the naked eye. Few examples of their work survive, but those that do attest to their skill. However, as the ready-to-wear trade expanded in the 18th century, women who assembled these garments were also known as seamstresses, and by the 1840s, most seamstresses were outworkers for companies or entrepreneurs, paid unbelievably low rates per dozen for the garments they produced, notorious examples of downtrodden, exploited womenfolk. Drawing on a range of original and hitherto unpublished sources, including business diaries, letters and bills, Shirts, ShiftsTrade ReviewPam Inder has accomplished a monumental feat of scholarship with this comprehensive history of the seamstress. It is an invaluable resource for understanding the lives and economies devoted to what was long considered to be “women's work”. * Jean Druesedow, Kent State University, USA *Pam Inder’s forensic research shines a spotlight into the corners of the seamstress’s world and gives voice to their lives. * Kate Strasdin, Falmouth University, UK *An important contribution to the study of female achievement in the provision of simple but essential clothing and household linens. Across three centuries, using original documents and artistic and literary sources, this book offers a fresh perspective on the role of seamstresses in relation to dress history. * Valerie Cumming, Costume: The Journal of the Costume Society, UK *Table of ContentsList of Plates List of Illustrations List of Tables Acknowledgements Introduction 1. ‘The Art and Mystery of Simistry’ in the Seventeenth and Eighteenth Centuries 2. ‘Well-handed Needlewomen’ 3. The Development of Ready-to-Wear 4. ‘Linnen Drapery at Reasonable Rates’ 1720-1820 5. Slops and Slop-sellers 6. ‘Seam and Gusset and Band’ 7. ‘Society came and shuddered’ 8. Bespoke Needlework 9. Real Lives 10. The Seamstress in Art and Literature Conclusion Notes Bibliography Image sources Index

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Book Synopsis[A] new literary genre, the MBA Memoir . . . Delivers 97 pearls of warmth, wit and wisdom from the most inspirational entrepreneur I have ever met. Frances Edmonds, bestselling author of Repotting Your LifeCalled the Queen of Beauty and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett''s story is anything but ordinary. As the CEO of BareMinerals, she reinvented how beauty was sold by tapping into the power of community before the idea of social media existed. In 2006, Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010, the company was acquired for $1.8 billion.Pretty Good Advice is her next chapter. This refreshing book features 97 candid and entertaining insights on business, life, and beauty. Personal and often surprising, Blodgett dishes on leading with humor, why wearing blush and reading obituaries are two of the mo

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Book SynopsisMathematics for Retail Buying, Ninth Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions. Coverage begins with the skeletal profit and loss statement, and moves through retail pricing and repricing of merchandise, markups, markdowns, the retail method of inventory, six-month, and assortment planning. This new edition introduces a practical approach that incorporates actual retail scenarios and concepts that are relevant to the fashion industry today. There is also a focus on mathematical factors that affects the gross margin and profitability, key to the success of any merchandise buyer or planner. New to this Edition Updated mathematical practice problems with selected answers in the back of the book for review Updated case studies reflect realistic and practical merchandising situations Thoroughly updated and revised t

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Book SynopsisLearn about how the fashion industry works to find where in this massive industry you belong. You''ll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who''s who in fashion history, while a glossary and key terms throughout make sure you know what you''re talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practicesInstructor Resources -Instructor''s Guide provides suggestions for planning the course and using the

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Book SynopsisHelps students acquire the terminology they will need to know about apparel production, manufacturing, and more in their future careers. This edition expands the global perspective, integrates recent advances in technology, and focuses on sustainability.

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Book SynopsisGlobal Sourcing in the Textile and Apparel Industry, 3rd Edition examines the crucial function of global sourcing in the textile and apparel industries, providing practical insight into both how and why global sourcing is pursued. Over 95 percent of today's textile and apparel products are globally sourced, making sourcing one of the most important business functions in the industry. Chapters include step-by-step global sourcing procedures and explore the theoretical, political, economic, social, and environmental implications of sourcing decisions with an emphasis on sustainability. Case studies and learning activities are based on the author's extensive industry experience and address current issues that professionals face every day.New to this Edition: New content called global sourcing in the news throughout the chapters to make direct connections between theoretical principles and industry activities New discussion about the impact of the Cov

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Book SynopsisWith the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media—print ads, radio or TV commercials—must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers’ changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussionTable of ContentsPreface Acknowledgements Part I. Introduction to Promotion 1. What is Promotion? 2. Consumer Behavior 3. The Creative Process in Promotion 4. Fashion Forecasting Part II. Promotion Preparation 5. Promotion Organization 6. Promotion Planning and Budgeting Part III. Media 7. Traditional Media 8. Digital Media Part IV. Promotion Mix 9. Advertising 10. Direct Marketing and Sales Promotion 11. Public Relations 12. Personal Selling 13. Fashion Shows and Special Events 14. Visual Merchandising Glossary Index

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Book SynopsisA guide to cosmetic creams that focuses on formulation, production, and safety concerns Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products puts the focus on the structure and formulation of a cosmetic cream, the production process, the effect of each ingredient, as well as safety considerations. Comprehensive in scope, the book contains a basic definition of cosmetics and describes the types of skin creams currently on the market, the major ingredients used, and example compositions. The author, Wilfried Rähse?a noted expert on the topic?offers guidelines for estimating manufacturing costs and includes procedures for an effective safety assessment. The book contains information on various aspects of skin penetration and production and covers issues like materials used and hygienic packaging. In addition, Rähse reviews legal regulations with an emphasis on the European market. He discusses GMP and EHEDG directives. This important book: -Offers a comprehensive resource that explores all aspects of cosmetic cream manufacturing and marketing -Provides valuable guidelines for practitioners in the field -Covers the underlying technologies of cosmetic creams -Includes a review of raw material and manufacturing costs, hygiene and safety, and legal regulations -Written by an author with more than 30 years? experience in the industry Written for cosmetic chemists, chemists in industry, chemical engineers, dermatologists, Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products, offers a unique industrial perspective of the topic that is comprehensive in scope. Table of ContentsPreface xi Prior Publications xiii 1 General and Legal Aspects of Cosmetics 1 1.1 Short Look at the History of Cosmetics 1 1.2 Definition of Cosmetics 2 1.3 Typical Cosmetic Products 3 1.4 Legal Regulations of Cosmetics in Europe 4 1.5 Label Lettering and Trademark 7 1.6 Mandatory Registration of Cosmetic Products 11 1.7 Databases for Ingredients 11 1.8 Regulations in the United States 15 1.9 Regulations of the Cosmetics Markets in Asia 16 1.10 Delimitation of Cosmetic Products 18 1.11 Learnings 23 References 23 2 Economic Importance of Cosmetics 27 2.1 Cosmetics Market and Distribution Channels in Germany 27 2.2 Shopping on the Internet in Germany 30 2.3 European Cosmetics Markets 31 2.4 Cosmetics Market in USA 35 2.5 Cosmetics Market and Distribution Channels in Japan 35 2.6 Chinese Cosmetics Market 37 2.7 World Division in Market Regions 38 2.8 Global Cosmetics Market Size 39 2.9 Trends for Future Development 45 2.10 Largest Cosmetics Manufacturers Worldwide 45 2.11 Top Five Manufacturers 48 2.12 Learnings 56 References 56 3 Cost Structure of the Cosmetic Products and Their Manufacturers 59 3.1 Rough Calculation of the Costs 59 3.1.1 Overview 59 3.1.2 Development Products 61 3.1.3 Determination of the Market Price 61 3.2 Detailed Calculation of the Manufacturing Costs 62 3.2.1 Costs in the Production 62 3.2.2 Production Costs Related to Installation and Building 65 3.2.3 Labor Costs 65 3.2.4 Energy Costs 71 3.2.5 Production Cost Dependencies of Capacity, Operation, and Personnel 73 3.2.6 Raw Material Costs 76 3.3 Costs in the Companies 79 3.3.1 Internal Cost Accounting 80 3.3.2 Direct Costs 81 3.3.3 Overheads in the Company’s Cost and Performance Accounting 82 3.4 Figures from the Published Annual Reports 84 3.4.1 Industry-Dependent Cost Structures of the Companies 84 3.4.2 Profit and Loss Accounts of Global Cosmetics Companies 86 3.5 Methods for Pricing 91 3.5.1 Pricing Depending on the Customer 91 3.5.2 Cost-Oriented Pricing 92 3.5.3 Demand-Oriented Pricing 93 3.5.4 Competition-Oriented Pricing 95 3.5.5 Influence of the Brand 97 3.5.6 Summary of Pricing 98 3.6 Learnings 98 References 99 4 Scientific Descriptions of the Skin 103 4.1 Tasks of the Skin 103 4.2 Structure of the Skin 103 4.3 Concepts for Penetration of the Stratum Corneum 108 4.4 Some Experiments on the Penetration of Lipophilic Substances 114 4.5 Penetration of Agents into the Skin 120 4.6 Gender Differences in the Structure of the Skin 126 4.7 Learnings 127 References 127 5 Composition of Creams for Skin Care 131 5.1 General Structure of a Skin Care Cream 131 5.2 Modules of a Cream 132 5.3 Excipients 140 5.3.1 Emulsifier for Macroemulsions 140 5.3.2 Emulsifier for Mini (Nano) Emulsions 149 5.3.3 Stability of Emulsions 149 5.3.4 Adjusting the Cream Consistency 155 5.3.5 Preservations 158 5.3.6 Antioxidants, Complexing Agents, and Buffer Substances 163 5.4 Additives for Color and Fragrance 167 5.5 Aids Such as Liposomes for the Introduction of Substances into the Skin 167 5.6 Learnings 170 References 171 6 Proven Active Ingredients for Various Categories of Skin Creams 175 6.1 Skin Care 175 6.2 Cream Categories for Skin Care 176 6.2.1 Cosmetic Creams (Mainstream) 176 6.2.2 Natural Cosmetics 176 6.2.3 Cosmeceuticals 182 6.2.4 Medicines for the Skin 184 6.3 Moisture in the Skin 188 6.3.1 Natural Moisturizing Factor 188 6.3.2 Moisturizing Substances 191 6.4 Vitalizing Substances, in Particular Vitamins 196 6.5 Nourishing Vegetable Oils for Smoothing the Skin 201 6.5.1 Natural Fatty Acids from Vegetable Oils 203 6.5.2 Vegetable Oils and Fats in Cosmetic Creams 205 6.6 Active Ingredients for Antiaging Creams 212 6.7 Essential Oils 216 6.8 Extracts from Plant Parts 219 6.9 Active Ingredients from the Sea 223 6.10 Origin of the Active Ingredients 225 6.11 Learnings 225 References 227 7 Active Ingredients for Special Products 231 7.1 Definition of Special Creams 231 7.2 Antiacne Creams for Blemished Skin 231 7.3 After-Sun Creams and Lotions for Reddened Skin 236 7.4 Creams for Baby Skin 237 7.5 Prophylaxis at Risk of Pressure Ulcers (Bedsore) 239 7.6 Improving the Appearance of the Skin in the Case of Cellulite 239 7.7 Chemical Removal of Unwanted Hair (Depilatory Cream) 241 7.8 Treatment of Eczema 242 7.9 Cream for the Feet and Against Athlete’s Foot 243 7.10 Cream for Hands 244 7.11 Antiherpes Cream 245 7.12 Cream for Removing Thick Horny Layers (Callus) 246 7.13 Lotions for Body Care 247 7.14 Cream for Itchy Shins 248 7.15 Self-tanning Cream 248 7.16 Sunscreens (UV Protection) 249 7.16.1 Solar Radiation 249 7.16.2 Character of UV Rays 250 7.16.3 Radiation-Induced Damage in the Skin 252 7.16.4 Sunscreen Substances According to the Cosmetics Regulations Worldwide 254 7.16.5 Application and Warning Notices 261 7.16.6 Measurements for the Determination of Sun Protection 265 7.16.7 Recommended Active Ingredients 268 7.16.8 Care Creams with Sun Protection 269 7.17 Comment on Cosmeceuticals 271 7.18 Learnings 271 References 272 8 Proposals for the Formulation of Creams 275 8.1 General Remarks 275 8.2 Moisturizers 276 8.3 Vitalizing Creams 277 8.4 Creams with Smoothing Properties 282 8.5 Antiaging Creams 284 8.6 Acne Creams 287 8.7 After Sun Creams/Lotions 288 8.8 Baby Cream 289 8.9 Bedsore Cream 295 8.10 Cellulite Cream 295 8.11 Foot Care Cream Against Athlete’s Foot 300 8.12 Hand Cream 300 8.13 Callus Removal Cream 300 8.14 Body Lotion 301 8.15 Eye Area Formulation with Sun Protection 304 8.16 Sunscreen Lotion 307 9 Perfumes 309 9.1 Importance of the Perfume for Cosmetic Creams 309 9.2 History of Perfume Oils 310 9.3 Perfume Composition and Markets 312 9.4 Extraction of Fragrances from Plants 315 9.5 Chemical Composition of Natural Fragrances 319 9.6 Possibilities in Product Design of Perfume Oils 327 9.7 Personal Care and Other Products 329 9.8 Safety 330 9.9 Learnings 332 References 333 10 Production of Cosmetic Creams 335 10.1 Method 335 10.2 Stirring and Homogenizing Tools 337 10.3 Laboratory Equipment and Pilot Plant 342 10.4 Batch Production 345 10.5 Continuous Production 350 10.6 Scale-up 350 10.7 Mini-Emulsions 355 10.8 Bottles and Filling Lines 361 10.9 Learnings 366 References 368 11 Regulations and Guidelines for the Execution of Hygienic Productions 371 11.1 Good Manufacturing Practice Rules for the Manufacture of Cosmetics 371 11.2 EHEDG Guidelines for the Construction of the Facility 379 11.3 Materials for the Equipment of Cosmetic Plants 383 11.3.1 Problem 383 11.3.2 Choice of Material 384 11.3.3 Stainless Steel 385 11.3.4 Smoothing the Metal Surfaces 387 11.4 Cleaning-in-Place 392 11.5 Learnings 396 References 396 12 Assessment of the Quality of Cosmetic Creams 399 12.1 Options for Quality Evaluation 399 12.2 Microbial Checks 400 12.3 Specifying the Quality of Cosmetic Creams by Physical Measurements 403 12.3.1 Probes and Devices 403 12.3.2 Moisture and Sebum 403 12.3.3 Firmness and Elasticity 406 12.3.4 Wrinkles 408 12.3.5 Gloss and Color 409 12.3.6 Support of Advertising Claims 409 12.4 Example of a Cream Test by Customers 410 12.5 Learnings 414 References 415 13 Product Information File (P.I.F.) 417 13.1 Provisions of the Cosmetics Regulation 417 13.2 Requirements for the Product Safety Report According to the Cosmetics Regulation 417 13.3 Safety Data Sheet 420 13.4 Structure of the P.I.F. 422 13.4.1 Product Identification and Description 422 13.4.2 Composition of the Cosmetic Cream 422 13.4.3 Toxicological Profile 424 13.4.4 Production Instruction 426 13.4.5 Analysis Report of the Produced Cream 426 13.4.6 Cream Exposure to the Skin 429 13.4.7 Safety Consideration for Babies and Children 434 13.5 Example for a P.I.F. (Body Lotion) 437 13.6 Learnings 452 References 453 Appendix A Formulations 455 Appendix B MSDS Niacinamide 465 Index 475

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Book SynopsisIn a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs.BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.

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Book SynopsisTrade Review"A riveting text that bridges biography, history, and medicine, Death to Beauty is a must-read for anyone interested in the story of how Dr. Alan Scott, working almost independently and with few resources, transformed the world's deadliest toxin into a wonder drug that has not only become a multi-billion-dollar industry, but a medical and cultural phenomenon."—Dana Berkowitz, author of Botox Nation: Changing the Face of America"Expertly written and thoroughly researched, Dr. Helveston meticulously outlines the history of Botox and the pivotal role that Dr. Alan Scott played in bringing Botox safely to millions of people across the globe."—Christie L. Morse, MD, Concord Eye Center"Dr. Helveston has painstakingly researched the life and accomplishments of Alan B. Scott MD, one of the most brilliant minds in medicine and creator of botulinum toxin (Botox) for the treatment of many conditions. This book is a page burner, interesting, and still very thorough. I highly recommend it to clinicians and non-clinicians alike."—William Good, MD, Senior Scientist at Smith-Kettlewell Eye Research Institute"At the heart of this book is the curiosity and determination of one man, Alan Scott. Helveston's compelling narrative makes botulinum toxin understandable, all the while tracing the fine line that distinguishes poison from medicine. Death to Beauty is an important addition to the history of medicine."—Edward O'Malley, MD, Senior Staff Physician Emeritus, Henry Ford Health"Eugene Helveston, M.D. documents the amazing story of Botulinum toxin from a deadly problem to a very important therapeutic advance for patients with multiple types of neurological conditions, from various movement disorders' treatment to helping alleviating the misery of migraine headaches. Botulinum toxin has been a great advance for neurologists treating many needy patients."—David A. Josephson, M.D., Josephson-Wallack-Munshower Neurology, P.C."Dr. Scott would be proud and grateful."—C. William Hanke, MD, MPH, Former President, American Academy of Dermatology

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Book SynopsisThe use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.Trade Review"The aim of this book is to provide the principles of garment product development to computer operators or students in clothing technology and to aid the transition to computer-aided design (CAD) systems for those conversant with manual pattern construction. Computer-aided Pattern Design and Product Development is clearly written and simple to understand. It is an excellent source of information for those interested in both manual and computerised pattern design."—Journal of Fashion Marketing and Management, Vol. 10, 2006Table of ContentsComputer CAD systems; Pattern construction; Computer pattern grading methods; Pattern designing and grading; Pattern modification for size, fit and style; Marker making and lay planning; Production data management systems

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Book SynopsisFashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.Table of ContentsAcknowledgements . Preface. 1 Introduction . What do fashion buyers do?. Fashion market levels. 2 The Role of the Fashion Buyer . Qualities of a successful buyer. Liaising with suppliers. Negotiation. Liaising with internal departments. Management skills. Summary. 3 The Buying Cycle . Review of current season’s sales and budget planning. Comparative shopping. Directional shopping. Range planning and selection. Critical paths for product development, production and delivery. Summary. 4 Predicting Fashion Trends . Sources of fashion forecasting information. Compiling fashion forecasting information. Summary. 5 Range Planning . Compiling a range plan. Seasons and phases. Sales history. Directional and comparative shopping. Options and colourways. Sizing. Calculating retail prices. Classifying fashion merchandise within the range plan. Factors which affect the performance of a fashion range. Summary. 6 Fabric Sourcing . Fibre content. Fabric construction. Fabric printing. Fabric dyeing, finishing and embellishment. Methods of fabric sourcing. Fabric development. Fabric imports and exports. Fabric prices. Summary. 7 Garment Sourcing . Methods of garment sourcing. Liaising with garment suppliers. Departments within a garment supplier. Summary. Case study in ethical garment sourcing. 8 Buying for Own Label Fashion Multiples . Major UK store groups. Categories of fashion multiples. Product assortment. Retail sales performance. Visual merchandising and point-of-sale. Summary. Case study in own label fashion buying. 9 Mail Order Fashion Buying . The mail order fashion market. Compiling a catalogue. Forecasting and assessing the sales performance. of a mail order range. Buying for the internet. Summary. Case studies in mail order fashion buying. 10 Buying Branded Fashion Merchandise . Budget planning and ordering merchandise. Selecting ranges of branded fashion merchandise. Processing orders and monitoring deliveries. Monitoring sales figures and reviewing the season’s performance. PR and promotion. Summary. Case studies in buying branded fashion merchandise. 11 Fashion Marketing for Buyers . The fashion marketing mix. The fashion product life cycle. Customer profiles. Marketing research methods. Test-marketing fashion products. Fashion consumer behaviour. Summary. 12 Careers in Fashion Buying . Is fashion buying the right career for you?. Qualifications for a career in fashion buying. Relevant skills for fashion buyers. Career progression in fashion buying. Methods of finding jobs in fashion buying. CVs. Interview structure. Advice for interviewees. Summary. Glossary of Fashion Buying Terms . Index

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Book SynopsisOne of the world’s largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s,Table of ContentsIntroduction 1. “A New Fixed Existence”: The Modernization of Zlín 2. “Time is Money”: The Americanization of the Dřevnice Valley, 1914–1923 3. “An End to Politics”: The Political Takeover of the Dřevnice Valley, 1923–1926 4. “Speak Briefly”: Rationalization and Everyday Life, 1926–1932 5. “Half the World is Barefoot”: The Globalization of the Bata System, 1931–1937 6. “The Path of Perfection”: Engineering the Batovci for an Uncertain World, 1933–1938 7. “Everyone Gives Their Soul to Their Country,” 1937–March, 1939 8. “Not a Nazi, but More or Less a Fool,” 1939–1941 Conclusion

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Book SynopsisFashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally. Fashion and Tourism: Parallel Stories analyzes the convergences between fashion and tourism from an academic perspective. It investigates the existing linkages between these industries, as well as how the two synergistically impact each other through real-world case studies and examples. The central hypothesis is that these two modern ‘collaborative’ phenomena have been reciprocally influenced for over 200 years. Each industry is a major indicator of economic and political systems, cultures, values, and imaginaries. Their parallel analysis allows the reader to better understand not only what one owes to the other, but significantly, how their parallel actions shape and reflect contemporary societies globally.Trade ReviewIn this publication, the convergence of fashion and tourism is explored from an academic perspective, shedding light on the intricate linkages and reciprocal influences between these two vibrant industries. By delving into their shared history spanning over two centuries, the different authors present a compelling hypothesis that unveils the profound impact they have had on each other. Through parallel analysis in the different chapters, readers gain a deeper understanding of the symbiotic relationship between fashion and tourism, and how their collaborative actions shape and reflect contemporary societies worldwide. This insightful work is a must-read for anyone seeking a comprehensive exploration of the dynamic interplay between these global influential forces. -- Eduardo Santander, PhD, Executive Director, European Travel CommissionThe topics of fashion and tourism have many traits in common. The academic world has yet studied them mostly separately. The important contribution of this volume lies in its ability to show their joint effect on social life. Both fashion and tourism seek to sell dreams and both rely on brand image in order to gain recognition and attract the attention of consumers. The 'parallel stories' that are carefully told in this volume constitute a significant understanding of how two big industries have shaped our taste and behavior for the last two centuries. -- Paula von Wachenfeldt, PhD, Associate Professor in Fashion Studies, Stockholm UniversityTable of ContentsIntroductive section Chapter 1. Tourism and Fashion: Parallel Stories of Two “Dream Marvels”; Maria Gravari-Barbas and Nadzeya Sabatini Part 1. ‘Dressed for Tourism’ Chapter 2. Inventing the Summer: Evolution of Swimsuit in the 20th Century; Claudio Visentin Chapter 3. Linking Fashion and Tourism: From Body to Clothing and Lifestyle; Nadzeya Sabatini and Lorenzo Cantoni Chapter 4. Tourism & Fashion Influencers: Comparison of Visual Practices; Ulrike Gretzel Part 2. Fashion(able) destinations Chapter 5. Fashion and Tourism: Between Promotion and Integration; Gianluigi Di Giangirolamo Chapter 6. Fashion Heritage Destinations: The Twist of Tradition in Modernity; Puspita Ayu Permatasari, Faruq Ibnul Haqi, Fitri Utami Ningrum, and Triana Rosalina Dewi Chapter 7.When Tourism and Fashion Co-Create: Narratives from Greece; Eirini Vlassi, Georgios A. Deirmentzoglou, Konstantina K. Agoraki, and Andreas Papatheodorou Chapter 8. From Imaginaries to Synergies: Christian Dior Cruise Collections; Sandra Krim Part 3. Fashion, Tourism and the city Chapter 9. Parisian Department Stores and Fashion Tourism; Sophie Kurkdjian Chapter 10. On a Grand Shopping Spree; Erina Cavalli Chapter 11. Affluent Tourists: Luxury Consumption in Milan; Mario Paris Chapter 12. The City Wears Prada: Urban Transformation and Cultural Tourism; Sandra Biondo Chapter 13. Fashioning Urban Margins through Culture-Led Regeneration; Sandra Biondo Chapter 14. Fashion and Tourism Go Off-The-Beaten Tracks; Maria Gravari-Barbas Conclusive section Chapter 15. The Future of Fashion Hype And Drops: Collaboration, Events, and Destination Experiences; Daniel William Mackenzie Wright

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Book SynopsisBeauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisMajor changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the development of fusible interlinings and new manufacturing techniques which have resulted in the deskilling of traditional tailoring methods. Outerwear has consquently assumed much greater importance in light clothing courses and this book - the first of its kind - has been written to reflect these industrial changes. It offers a course of practical and theoretical study which is related to specific garment types and fabrics. An essential manual for students at every level. Suitable for use in CGLI, BTEC and degree courses, this uniquely comprehensive work is certain to become a standard textbook on its subject.

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Book SynopsisFashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholarsTrade Review"We are all implicated in the circuits of fashion production, consumption and disposal. But, it is rare that analyses manage to articulate the power dynamics which shape the cultural environment, texture lived experience and outline their salience for capital reproduction on a global scale. This impressive text does exactly that. It provides a critical, historical, socio-cultural perspective on this important industry which has significant impacts on our lives and potentially devastating effects in terms of inter-generational justice. It is essential reading." - Mark Tadajewski, University of York; Royal Holloway, University of London, UK "Professor Ekström once again has her finger on the pulse of consumer culture – and it’s racing! This book offers valuable critical perspectives on fashion as both a dizzying on- and off-line arena of consumption practices feeding personal identity and social hierarchies, and an exemplary model of market expansion feeding on symbolic, material and economic struggles and policing among consumers, and between activists, firms, and governing agents. This collection is essential reading for visionary marketing, fashion, design, and sustainability industry practitioners, advanced undergraduate and graduate students, and future leaders in understanding what’s at stake with fashion now and in preparing for a sustainable future." - Professor Lisa Penaloza, KEDGE Business School, France"This book presents a very timely and remarkably comprehensive interdisciplinary perspective on the fashion industry’s cultural, societal, economic and ecological consequences. Nicely balancing historical and contemporary insights, readers of this book will learn about, not only what the fashion system has wrought, but how it could re-deployed to create a more sustainable and culturally diverse future." - Craig J. Thompson, Churchill Professor of Marketing, University of Wisconsin-Madison"This is a timely collection on the power of fashion to both reflect and influence social and cultural norms as well as the role of marketing in these processes. All the chapters make significant contributions to our understanding of the complex dynamics at the intersection of marketing and the fashion system. The volume is thus crucial reading for anyone seeking insights into the many diverse ways that fashion permeates contemporary society." - Pauline Maclaran, Royal Holloway, University of London, UK"This collection of fascinating essays tells us that fashion is more than an industry; it has become a central fact of our consumer society, making the discipline of marketing a key to understanding the workings of our unsustainable economy. The chapters reveal the mechanics of many fashion systems, from guns to runways, facemasks to museums, showing us why fashion provides both pleasure and dangers." - Richard R. Wilk, Distinguished Provost’s Professor Emeritus, Indiana University, USA"We are all implicated in the circuits of fashion production, consumption and disposal. But, it is rare that analyses manage to articulate the power dynamics which shape the cultural environment, texture lived experience and outline their salience for capital reproduction on a global scale. This impressive text does exactly that. It provides a critical, historical, socio-cultural perspective on this important industry which has significant impacts on our lives and potentially devastating effects in terms of inter-generational justice. It is essential reading." - Mark Tadajewski, University of York; Royal Holloway, University of London, UK "Professor Ekström once again has her finger on the pulse of consumer culture – and it’s racing! This book offers valuable critical perspectives on fashion as both a dizzying on- and off-line arena of consumption practices feeding personal identity and social hierarchies, and an exemplary model of market expansion feeding on symbolic, material and economic struggles and policing among consumers, and between activists, firms, and governing agents. This collection is essential reading for visionary marketing, fashion, design, and sustainability industry practitioners, advanced undergraduate and graduate students, and future leaders in understanding what’s at stake with fashion now and in preparing for a sustainable future." - Professor Lisa Peñaloza, KEDGE Business School, France"This book presents a very timely and remarkably comprehensive interdisciplinary perspective on the fashion industry’s cultural, societal, economic and ecological consequences. Nicely balancing historical and contemporary insights, readers of this book will learn about, not only what the fashion system has wrought, but how it could be redeployed to create a more sustainable and culturally diverse future." - Craig J. Thompson, Churchill Professor of Marketing, University of Wisconsin-Madison"This is a timely collection on the power of fashion to both reflect and influence social and cultural norms as well as the role of marketing in these processes. All the chapters make significant contributions to our understanding of the complex dynamics at the intersection of marketing and the fashion system. The volume is thus crucial reading for anyone seeking insights into the many diverse ways that fashion permeates contemporary society." - Pauline Maclaran, Royal Holloway, University of London, UK"This collection of fascinating essays tells us that fashion is more than an industry; it has become a central fact of our consumer society, making the discipline of marketing a key to understanding the workings of our unsustainable economy. The chapters reveal the mechanics of many fashion systems, from guns to runways, facemasks to museums, showing us why fashion provides both pleasure and dangers." - Richard R. Wilk, Distinguished Provost’s Professor Emeritus, Indiana University, USATable of ContentsIntroductionKarin M. EkströmPart IFashion and Marketing in Society1. Fashion, Self, and IdentityColin Campbell 2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"Russell Belk3. Fashioning Marketing and its ConsequencesA. Fuat Firat, Deniz Atik, and Zeynep Ozdamar ErtekinPart II Social Change and Marketing4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Marketsand Culture Stefano Prestini, Stefania Borghini, and Antonella Carù5. From Sanitary to Fashionable Masks: Lessons from Crisis MarketingFranck Cochoy, Anaïs Daniau, and Alexandre Mallard6. Marketing Gun Identities Through Firearm FashionsTerrence H. WitkowskiPart IIIFashion and Brands 7. A Social Practice Perspective on Fashion BrandingMarcus Gianneschi and Johanna Moisander 8. Museums as Channels for Marketing Fashion: Reflections on Marketization andArtificationKarin M. Ekström9. A Community in Love: The Relationship and Dynamic between Odd Molly and its CommunityHanna WittrockPart IVFashion, Waste, Sustainability and Ethics10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and WasteKarin M. Ekström 11. Sustainable Fashion Marketing: Green or Greenwash? Elaine L. Ritch 12. ‘Ethical Fashion’ is a FictionEfrat TseëlonAfterword - Growing Demands of Ethics and Aesthetics Francesco Morace

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Book SynopsisLuxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion m

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Book SynopsisThis text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives academic, creative agency and retailer  the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create

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Book Synopsis

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Book Synopsis

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Book Synopsis

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Book SynopsisRebecca Halliday is Assistant Teaching Professor and Professional Communication Adviser in the Department of English at the University of Victoria, Canada. Previously, she taught at Toronto Metropolitan University in its School of Professional Communication and School of Fashion.Trade ReviewIn The Fashion Show Goes Live, Rebecca Halliday convincingly interrogates the nature of the fashion show in the age of social media. Drawing on the concept of mediatization, she traces the different forces at play in the making of shows, paying attention to the dynamics of bodies, artefacts and technologies. The book is a pleasure to read, and is a vibrant and engaging contribution to studies of the fashion media and fashion communication. * Agnès Rocamora, London College of Fashion, University of the Arts London, UK *Halliday’s brilliant analysis of the fashion show is a theoretically bracing, methods spanning, highly readable analysis that gorgeously fills a gap in fashion, media, and cultural studies’ scholarship. A must-read, incisive guide to negotiating fashion’s multifaceted rendering by today’s media worlds. * Elizabeth Wissinger, City University of New York, USA *This is a timely and significant contribution to the analysis of fashion shows. Halliday’s comprehensive analysis, and beautifully written account, covers the many aspects and functions of the fashion show, providing scholars and students with a definitive account of the continued importance of such events within the field of fashion. An essential read that belongs on all fashion reading lists. * Joanne Entwistle, King's College London, UK *Rebecca Halliday's contribution offers a comprehensive and insightful view on the origin, evolution and role of fashion shows within the cultural industry of fashion. Key issues such as mediatization and the impact of Covid-19 are also discussed. This is definitely a must-have book for fashion scholars. * Marco Pedroni, University of Ferrara, Italy *Table of ContentsList of Illustrations Acknowledgments Introduction The Function of Fashion Weeks Economies of Fashion, and Fashion as Cultural Field Economies of Mediatization and Performance economies of affect Fashion Shows in Tension with Fashion Films Organizational Structure 1. The Fashion Show and/as Theatre 100% Lost Cotton, Opening Ceremony Spring/Summer 2015 Historical Confluences Between Fashion and Theatre 100 Years Later: 100% Lost Cotton at New York Fashion Week Conclusion 2. The Fashion Show as Immersive Simulation Fashion as Immersive Simulation Chanel Supermarket Fashion Show, Fall/Winter 2014 Kanye West - Yeezy Season 3, Fall/Winter 2016 Conclusion 3. Fashion Show Footage: From Newsreel to Live Stream Internet Spectatorship and ‘Real Time’ Fashion Shows on Film Fashion on Television Fashion-Themed Television in Film Fashion Shows in Television Series (or Fashion Television) Fashion Shows and/as Sporting Events Fashion in the Live Stream The Handheld Live Stream The Handheld Front Row Perspective as Moving Image Conclusion 4. Social Media Fashion Shows: Interactive and Exclusive Fashion Shows as Pleasurable Interaction Burberry and Topshop—Digital Competitors Burberry – Digital Interaction in the Luxury Market Burberry Prorsum, Autumn/Winter 2015 – #TweetCam Topshop – Ready-to-Wear Takes to the High Street Topshop Unique, Autumn/Winter 2015 - #livetrends Conclusion 5. Manufactured Affect in the Fashion Show Preshow (Re)Mediation as Increased Brand Access Topshop Unique Autumn/Winter 2015 Live Stream Preshow Affective Labour/Mediation of Affect at the Topshop Preshow Textual Reactions to the Topshop Preshow Conclusion 6. ‘This is the runway’: the Camera as Scriptive Thing at New York Fashion Week The Camera as Scriptive Thing or Scriptive Prop Indoor Audience-Performer Relations Outdoor Observations at New York Fashion Week Camera Interactions on the ‘Street’ Models ‘Off Duty’ at Fashion Week Street Style Photography as Embodied Practice Street Style Photography as Cultural Practice The Photograph as Dance The Photograph as Action Sequence Conclusion 7. the Fashion Show as Mediatized Proliferation Fashion Shows as Photographic ‘Moments’ Versace Spring/Summer 2018 and Spring/Summer 2020 as Late-Postmodern Mediatization The Fashion Show as Spectacular Entertainment Givenchy Spring/Summer 2016 Ready-to-Wear in New York Tommy Hilfiger’s ‘See Now Buy Now’ Spectaculars Conclusion Conclusion: Fashion’s Pandemic-Era Pause References

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Book SynopsisTrade ReviewIt can be a good source for the students in level 5 or year 2 to start thinking of the real world. It does get a bit descriptive but is still a good accumulation of information the retail students can use to know about the practical world. -- Hasan Gilani, Brighton University, UK The additions / revisions from the earlier version are noteworthy and useful in today's environment. The strength of the proposal is in Chapters 3 and 10. Branding yourself for a career is an essential element that is missing in the marketplace. Providing a framework for what it means to "brand" oneself at the age of say 19 is new ground. Chapter 10 is also strong in bridging the transition from college to career. -- Dana Connell, Columbia College Chicago, US I appreciate the chapter selections especially Branding Yourself and Professional Portfolio. Both of these relate directly to the needs to students preparing themselves for careers in the fashion industry. Other books on career readiness can be general and may not include such specific information related to fashion careers. -- Naomi Ellis, Phoenix College, US This text would be perfect for our Portfolio I course, to be incorporated simultaneously with each weeks' agenda of student's development of their Portfolio or Capstone project...The approach is organized and well thought out in the outline. -- Kelly De Melo, Art Institute of Dallas, USTable of ContentsPreface 1. Introduction to the Industry 2. Preparing to Work in the Fashion Industry 3. Identifying and Branding Your Professional Profile 4. Developing Your Professional Portfolio 5. The Job Search and Networking 6. Resumes and Cover Letters 7. Interviewing 8. Work Experiences and Internships 9. Professional Ethics 10. Transitioning from College to Career Index

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Book SynopsisJaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course. Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.Trade ReviewIf you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student’s learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USAAn easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USARetailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USATable of ContentsPreface Acknowledgments 1. Emerging Markets 2. Brazil 3. South Korea 4. China 5. India 6. Russia 7. Turkey 8. Thailand 9. Mexico 10. Qatar 11. Future of Emerging Markets Glossary Index

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Book SynopsisThe Ultimate Guide to K-Beauty Secrets The Korean Skincare Bible is much more than a beauty product guide it is a lifestyle, a ritual and a philosophy. This K-bible is the ultimate no-nonsense guide to daily Korean beauty care, in it you will find advice, step-by-step guides and tricks to take care of your skin and make it look great even if you don't know anything about the art of cosmetics or have troublesome skin. It will teach you how to make your own beauty products and give you advice on tried and tested routines. This book will bring you closer to achieving flawless skin and will reveal all the secrets you need to be able to achieve radiant skin, every day.The Korean Skincare Biblewill become your expert guide to great skin - pure and simple. Chapters: 1. The history of Korean Beauty 2. The importance of taking care of your skin 3. Korean beauty products

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