Events management industry Books

Book SynopsisEvent Portfolio Management explores the phenomenon of the event portfolio as a policy tool for cities and destinations. Divided into two parts – ‘Theory’ and ‘Practice’ – the book critically analyses and summarises key underpinnings behind portfolio theory development and identifies key trends and issues in the event portfolio approach. It examines the processes of event portfolio development and management, leveraging, stakeholder networking and collaboration, portfolio design, risk assessment and evaluation. With a wide geographical reach, the book introduces the results of empirical research from different international case studies, including Auckland, Wellington and Dunedin in New Zealand, Canberra and Melbourne in Australia, and Manchester and Edinburgh in the UK. The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada. This is an indispensable specialist text for events students, scholars and practitioners. With additional online resource material, the book is ideal for lecturers who teach event tourism and need theoretical foundations and case studies for their classes. It is a valuable source of reference for students undertaking events and tourism programmes. For destination managers and other industry professionals, the book provides a theoretical and practical guide to developing successful and sustainable portfolios of events. Vladimir Antchak, PhD., is Senior Lecturer in Applied Management at the University of Derby, UK. Vassilios Ziakas, PhD., is Associate Professor in Sport Management at Plymouth Marjon University, UK. Donald Getz, PhD., is Professor Emeritus at the University of Calgary, Canada and Visiting Professor at the University of Derby, UK.Table of ContentsIIntroduction; Part 1 Theory: Ch 2 Cities and Events: Introducing Event Portfolios; Ch 3 Event Portfolio Leveraging; Ch 4 Event Portfolios and Stakeholder Networks; Ch 5 Critical Aspects of Portfolio Design; Ch 6 Portfolio Evaluation and Impact Assessment; Part 2 Case Studies: Ch 7 Governmental Approach to Major Events in New Zealand; Ch 8 Portfolio of Major Events in Auckland, Wellington and Dunedin; Ch 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne;Ch 10 Sector-focused Approach to Business Events in Manchester; Ch 11 Edinburgh, a Festival City; Ch 12 International Comparison of Festival and Event Cities and their Portfolios; Ch 13 Conclusions; Index References Index

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Book SynopsisThe COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines: • What are virtual events • What are hybrid events • How to develop an online event experience • How to engage with stakeholders • The practical approach to developing and delivering virtual and hybrid events Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.Table of ContentsPCh 1 Virtual events; Ch 2 Hybrid Events; Ch 3 Designing online event experiences; Ch 4 Leveraging the financial opportunities of virtual events; Ch 5 Event technology and platforms; Ch 6 How to create a virtual event; Ch 7 How to create a hybrid event; Ch 8 Evaluating virtual and hybrid events; Ch 9 The future of the events industry; Ch 10 Conclusions; Index

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Book SynopsisEvents MISmanagement is unique text as it looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: • Why events fail • What can we learn from event failure • How we can improve practice through learning about event failure • How events can be safer / risk adverse • How to reduce the chance of events failing • A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.Table of ContentsCh 1 Introduction to Events MISmanagement – what we can learn from failure in events; Ch 2 Concept stage; Ch 3 Feasibility stage; Ch 4 Planning / project management; Ch 5 Marketing & Promotion; Ch 6 Communication; Ch 7 Budgeting / Finance; Ch 8 Location / Venue; Ch 9 Sustainability / environmental; Ch 10 People; Ch 11 Risk Management; Ch 12 Security; Ch 13 Logistics; Ch 14 Evaluation; Ch 15 Conclusion; Index

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Book SynopsisNow in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: • Concepts and Management: including entrepreneurship and human resource issues • Finance and Law: including costing, project management and risk management • Marketing and Media: including social media, multimedia technology, sponsorship and PR • Preparation and Operation: including logistics, design, crowd control and conventions • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.Table of ContentsPart 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index

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Book SynopsisAfter over two years of COVID-19, there is now a bright light at the end of the tunnel: most events can take place again. New formats and digital approaches have become established and professionalised and the industry has gathered a wealth of valuable experience. But despite the waning pandemic and the tangible delight about every event, the restart is not proving easy, due to a lack of personnel, and a war, along with many still unanswered questions surrounding digital and hybrid experiences. Previous developments and many of the 45 projects in this edition show new approaches, but in some respects still no overall ideal answers. And that is quite alright – because we are in the middle of a learning process! Text in English and German.

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