Entrepreneurship / Start-ups Books

Book SynopsisImpact, Inspire and Uplift One Million WomenTwenty inspirational women feature in this book, each with their own chapter and their own personal story that will fascinate and inspire women across the world.CONTRIBUTING AUTHORS: Anita Lawrence, Claire Rees, Emily Nuttall, Emma Chivers, Jan Mayfield, Jenni Dunman, Joy Whitlock, Karen Ramsay-Smith, Kerry Martin, LaChelle Adkins, Leanne Eustace, Lynsey Anne Toft, Melissa Curran, Rachel Brydon, Sandra Blake, Sheena Ytil, Suzanne Burnell-Watts, Toni Clarkstone, Tracy Hill, Vix Munro. IWOW (Inspirational Women of the World) was conceived in 2020 by Dawn Evans and Tracey Smolinski to create a global community of women entrepreneurs and give them a voice to tell their stories to a wider audience and be heard. Dawn and Tracey now have a mission to make a massive impact to inspire and uplift one million women by 2030.IWOW is all about empowering women and giving them opportunities that they thought were not possible.We are also confident that when we connect women together, not only will they excel and lift each other up, but they will have friendships for life too.

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Book SynopsisLEADING IS AS SIMPLE AS ABCKnock It Out of the Park Leadership keeps things simple with lessons you can easily understand and apply in both business and life. The A, B, C format is a simple tool to highlight different areas, experiences, and lessons you can practice and apply to build yourself up and become an admired leader in any organization.Leaders and team members who master these lessons and incorporate them daily at work and in life experience increases in clarity, confidence, communication, ownership, leadership, retention, productivity, revenues, margins, and profits.

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Book SynopsisInspirational Women in Business is second in the series of empowering and inspirational books that was born out of Dawn Evans and Tracey Smolinski wanting to inspire, uplift and support women around the world during the pandemic and beyond.When you start reading through the chapters that all the fabulous co-authors have written, it will become clear that if ever you feel that you want to give up, your self-belief and determination can make anything possible. By having a get up and go' attitude, you can achieve anything.Life is a challenge: you need to grab it with both hands, with pure grit and determination, and you will see what can be achieved when you put your mind to it.CONTRIBUTING AUTHORS:Ali Wright Amanda Anderson Anne Bleeker Beccy SmartDr Bridget Kirsop Christina Taylor-Chisholm Christine Marsh Dawn Evans FrancessHelen DaviesKaren Newton Kelly Monroe Leanne Naylor Michelle Wyngaard Naomi Holbrook Nicky Bright Stacey Cann Theresa Nye Tracey Smolinski

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Book SynopsisThe world is changing make sure your business changes with it.We are in the midst of a once-in-a-generation Great Shift that will usher in fundamental global change. In Five Horizons, the unapologetic nonconformist Steve Sanders demonstrates that the profit-first-and-last' mindset no longer serves us and the time for conventional thinking has passed. To succeed in future, businesses must look to new horizons.Read this book to: Identify your purpose and decide what your business stands for Deconstruct the assumptions that are limiting your potential Understand, address and resolve the issues that people care about most to have far-reaching impact Share your principles and values to attract and retain customers and employees Differentiate yourself in the marketplace and watch as your company value multiplies

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Book SynopsisARE YOU A DISRUPTOR?If it ain't broke, don't fix it', but sometimes we have to break things purposefully to create positive change. If you are not afraid to do just that, you are a disruptor.In this cutting-edge book, sixteen true disruptors in their respective fields share the secrets of their success.Be inspired to:-Identify areas in your own field that are crying out for change-Create your own disruption strategy to bring about positive change-Inspire others to join you and help reshape your industryThis book, with a foreword by Thomas Power and an afterword by Mindy Gibbins-Klein has contributions from Antony Abell, Anthony Basker, Marilise de Villiers, Kate Faragher, Daniel Hammond, Roddy Herbert, Chris O'Hare, Owen O'Malley, Barry Paisley, Paula Petry, Sarah Piddington, Anthony Pollock, Tim Robertson, Malcolm Tullett, Jane Young and Mark Young.

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Book Synopsis Book 2 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Everything you need to know about presenting- a must have for any employee, manager, freelancer or business owner?Despite being one of the most dreaded professional tasks, public speaking is an increasingly important skill to master: the ability to engage and connect can truly set you apart from the crowd in a competitive market. This easy-to-follow, succinct guide will provide you with effective tips and resources to help you with both the practical task of putting together a presentation and proven strategies for building up your confidence. This handy guide includes: Detailed advice on strategy, structure and format How to pinpoint and communicate your core message Expert strategies for staying calm and collected Understanding your audience''s needs How to show your passion and create a rapport with your audience Best practice for using visual aids and speaker notes Kay splits up the presenting process into three key stages: before the presentation, during the event, and afterwards. This easy method makes this Smart Skills guide a useful tool for anyone who has to present to an audience, even a complete beginner.***ContentsPrefaceForewordNotes from the authorIntroduction: The opportunities - and the difficulties - of getting to your feetBEFORE THE PRESENTATIONChapter OneFocusing on the taskIdeas and objectivesStrategy, structure and formatChapter TwoGetting organisedCalming the nervesHarnessing your secret weaponsSpacial awarenessChapter ThreePutting your message togetherSpeaker's notesWith a little help from your friendsDURING THE PRESENTATIONChapter FourConfronting the audienceGaining attentionCreating rapportChapter FiveCommunicating your messageGaining acceptanceIn conclusionCan you hear me at the back?Chapter SixInvolving your listenersUse of visual aidsSigns of revoltAnything and everythingAFTER THE PRESENTATIONChapter SevenQuestion time and feedbackHandling questions and objectionsIn the chairPresentation performance checklist

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Book SynopsisInnovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

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Book Synopsis'Kind, realistic and genuinely helpful' Observer 'Bravo on the publication of this witty, wise guide to solo working' Alice Lascelles 'Filled to the brim with advice . . . Such a brilliant book' Emma Gannon Whether by choice or circumstance, as a freelancer or a company employee working from home, more of us are becoming solo workers than ever before. But once you've made the leap, how to do you actually work well in isolation? And how can you thrive while working alone? Picking up where the freelancer bibles stop, Solo addresses what we gain but also miss when we shift from the structure of an office environment to the solitary confines of our homes or studios. Blending the latest research in psychology, economics and social science with guided self-examination and more than ten years of freelance experience, Rebecca Seal shows you how to stay resilient, productive and focused in a company of one. Practical and inspiring, she also explores the idea of meaningful work and helps you define your own success.Trade ReviewCould there be a more apt moment for a book about working on your own? ... Kind, realistic and genuinely helpful * Observer *Sound advice ... invaluable in years to come * Herald Scotland *Filled to the brim with advice . . . Such a brilliant book -- Emma GannonThe government should parachute a copy into every home both for those who are working solo and for everyone else (parents, children, clients, Universal Credit staff) who have to deal with solo workers ... Perfect book, perfect timing -- John Howkins, author of The Creative EconomyBravo on the publication of this witty, wise guide to solo working -- Alice LascellesSolo is the best book about work - not just solo work - I have ever read . . . and I've read a lot of books about work -- David Speed, co-presenter of The Creative Rebels podcastI'll be getting that book for Xmas ... A perfect read for me at the moment -- Gary Barlow, TwitterImprove your home working routine * Guardian *A timely topic * Fortune *

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Book Synopsis'One of the best business books' - Harper's Bazaar From CIA to CEO is an ops manual and one-of-a-kind tradecraft toolkit for leaders and entrepreneurs that reveals how the rarefied techniques of the CIA can help anyone find their voice, discover their potential, and thrive in the world of business. Agent-turned-entrepreneur Rupal Patel shares the unique skills she developed as a woman and field agent in the high-stakes, alpha-male world of the CIA, and combines those clandestine insights with her experiences as a business leader and advisor. Each chapter brings tools and tips from the top-secret world of the CIA into everyday living and leading, including methods like Profiling and Situational Awareness that uncover and amplify strengths, and game-changing new frameworks like Identity Driven Leadership and Personal Energy Mapping that unleash performance and develop steel-core confidence. Full of motivating stories and truly unique exercises, From CIA to CEO shows readers how to leverage the CIA mindset to remake the rules and become unstoppable on their way to Mission Success.

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Book Synopsis''The perfect concise guide to creating your own company from scratch: brilliant'' Graham RichardsThe Seven Stages to Launch You to SuccessThere is much to consider when starting a business. Knowing what to do first, whether you have a concept that works for you, what resources to access and how to get started can be overwhelming and seemingly-complicated.Start-Up Wise is a comprehensive, all-in-one-place guide providing everything you need to know for your journey, outlining seven key steps on how to start, manage and develop your business:Generating, developing and confirming your business ideasCorrect legal structure and brand identityRealistic business planFinancial and tax obligationsFunding optionsCost and time-effective business systemsBuilding and growing your business for the futureIt is important to understand why you are starting a business and then to focus on ideas and steps that will build your ideal growing and successful business. Start-Up Wise has compiled all of the key information in one guide to help you achieve this.Jonathan Reuvid is a former economist for French oil company Total and later Director of European Operations of the manufacturing subsidiaries of a Fortune 500 multinational before engaging in joint ventures and start-ups in China. He is an experienced business writer having authored and edited over 80 business books.

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Book SynopsisEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.Trade ReviewFor both long-standing and newly-minted entrepreneurs, there is no greater defeat than having a customer go elsewhere because they didn’t understand your value. Breakthrough Branding clearly and skillfully leads its readers through the need and the creative process of branding a ‘position’ in the marketplace. By first creating a ‘clear benefit or promise of worth’ which is different from that of competitors, and then by allowing social media to be a ‘big microphone,’ each entrepreneur can learn to reinvent and redistribute their personal and business branding. I highly recommend this book as a must-have marketing tool in today’s highly-competitive, global marketplace. -- Patricia Sigmon, President, David Advisory Group, and Author, Six Steps to Creating ProfitHaving a great idea isn’t enough. You’ve got to develop and build your brand if you want to be a successful entrepreneur, and Catherine Kaputa is just the expert you need to provide you with great ideas in a simple, direct way. Want branding to be easy? Read this book. -- Anita Bruzzese, USA Today Workplace Columnist, and Author, 45 Things You Do That Drive Your Boss CrazyAn accomplished marketer and world-class businesswoman, Catherine has created the ultimate field manual for any aspiring entrepreneur. A must-have and must-read for anyone who wants their business to succeed! -- Kevin Allen, Author, The Hidden AgendaYour brand is a mental picture that consumers carry around in their heads. But the act of branding is something you can control—by using the tools of marketing communications to influence those perceptions. Here is a cheerful crash course on how to get going. -- Steve Rivkin, Marketing Consultant, and Co-Author, IdeaWise and The Making of a NameCatherine’s Breakthrough Branding is a book you give to the ones you love who are building their own business. She takes us step by step through a process born of security of the perfect job to the jungle of entrepreneurship. She has been thrown into it and mastered it. Her lessons are invaluable. This is a must read for anyone aspiring or working to build a business. -- Jim Camp, Founder Camp Negotiation Institute, and Author, Start With NoFrom one of marketing’s premier thought-leaders, Breakthrough Branding is a treasure chest filled with practical and immediately applicable advice on branding and marketing strategy. It is sure to become THE handbook of entrepreneurial branding and marketing strategy. -- Robert Barnwell, Author, Lead, Follow or Get the Hell Out of the WayWhether you’re dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission. Now go forth and brand! -- Daniel H. Pink, Author, DRIVE and A WHOLE NEW MINDBreakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it’s a must read for entrepreneurs and intrapreneurs who have a business ide but need the tools to grow it into a big brand. -- William H. Roedy, Former Chairman & Chief Executive of MTV Networks International, and Author, What Makes Business RockAnything that Catherine writes is worth reading. She was one of my best students on the subject of ‘Positioning’ and building brands. She won’t steer you wrong. -- Jack Trout, World Famous Marketing StrategistIf you aim to be an entrepreneur and already have a big idea, but you never studied marketing and branding, this book will give you a running start. Catherine is a superb coach and her book delivers a wonderful collection of marketing steps and real world entrepreneur success stories. -- Philip Kotler, Marketing Professor, Kellogg School of Business, Northwestern UniversityIf there’s one thing you’ve just got to know about—but is tough to learn about—it’s branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. -- Jay Conrad Levinson Author, Million-Selling Guerrilla Marketing SeriesIf brand building were courting and marrying, Kaputa’s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand. -- Dr. Wendy Walsh, America’s Relationship Expert, Co-Host, THE DOCTORS and CNN’s Human Behavior Expert[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand, and ad-speak. -- Barbara Jacobs, Booklist

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Book SynopsisCrowdfunding's time has arrived! Through the power of the Internet, it represents one of the most exhilarating ways to raise investment funds for your dream project. It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Developed from crowdsourcing - where people get together to generate ideas and solve problems - crowdfunding is an extension of this, only now the crowd add money (funding) to a project. It offers investment solutions to project needs in all sorts of fields, from apps to zoos. This book provides unrivalled explanations and frameworks to help any entrepreneur or business to prepare and execute a successful crowdfunding campaign and raise the capital they need. It contains expert insights and advice from the major players in the sector, including the leading crowdfunding sites, on how success can be achieved.Table of ContentsChapter 1: FOUNDATIONS 1.1 Crowdsourcing 1.2 Crowdfunding Paths & Models Personal Finance: long versus short / Unique Features / Project Finance / Donation / Reward / Equity / Interest / Mixed 1.3 Crowdfunding's Dark Side Cards on the table / IP on the table / Business model on the table / Time to campaign / Time to talk (or not) / Taxing issues / Accounting for things / Risky young things / Riskier young things / You are the one / Equity Worries / Fraud 1.4 Campaign STEEPLED 1.5 Motivations Case-in-point 1.6 Campaign Strategy claritycrowd.com 1.7 Project Planning Vision / Values / Network / Channels / Promises / Measurement / Success / Clarity / Operations / Timelines / Planning - SWOT Analysis / Planning - TOWS Analysis / Planning - Critical Path / Planning - SMART Aims Chapter 2: GETTING READY 2.1 Scope 2.2 Research Researching Tribes / Ties / Auditing Other Campaigns / Auditing Your Campaign / Research Summary 2.3 Promises Match / Promise / Deliver / Types of Promise / Budgeting 2.4 Team Team Essentials 2.5 Aims and Objectives 2.6 Responsibilities 2.7 Project Crowdfunding Models Donation / Reward / Equity / Interest / Mixed 2.8 Choosing a Platform 2.9 Social Media Chapter 3: ENGAGE 3.1 Target Users 3.2 Product or Service? 3.3 Rewards Stretch Goals / Buzz 3.4 The Story Knowledge Capture 3.5 The Sales Message 3.6 Scripts Hook / Main Page / Press / Video / Updates / Basic Social Media / Facebook / FourSquare / Google+ / Instagram / LinkedIn / Pinterest / Quora / Redditt / Tumblr and Blogger / Twitter / Final word 3.7 Active Sentences 3.8 The Media Outpour 3.9 Over Target Chapter 4: GETTING STARTED

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Book SynopsisIs it time for leaders to think more deeply and more effectively? Tired of people throwing the term ''thought leadership'' around and using it to label unexceptional people and mediocre content, Mindy Gibbins-Klein sets out to define and introduce a new paradigm and a new standard of idea generation and sharing. Thoughtful leaders exhibit exceptional thinking as well as consideration for others. It is the thoughtful leader who will introduce a new era - a more thoughtful era. This brave book inspires, encourages and teaches REAL thought leaders a new way of thinking and behaving. Reach beyond content marketing and thought leadership. Achieve greater levels of thinking. Discover hidden depths within yourself. Become a true Thoughtful Leader.

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Book SynopsisThe remarkable inside story of Archangels, the oldest and one of the biggest business angel syndicates in the world. In 1992, angel investment was unheard of in the business community in Scotland… yet just a quarter of a century later, Archangels has led investment of over £220m into more than 80 early-stage companies, helping many of them grow into flourishing enterprises. This book uncovers the unique business relationship between Archangels’ founders Barry Sealey and Mike Rutterford, and follows their groundbreaking journey to the present day. Providing invaluable advice for would-be investors, The Archangels’ Share tells of successes and failures along the way, explores just how they formed such a successful business angel syndicate, and explains why Scotland has emerged as a global leader in angel investing. And it reveals the energy, passion and skill of two extraordinary men who created an international phenomenon.Trade ReviewPraise for Kenny Kemp: Scottish Business Writer of the Year 2001, 2003, 2010. "One of the business reads of the year." - Sunday Times. "A must-read for business managers." - The Scotsman. Praise for Graham Lironi: "Intelligent, original" - AL Kennedy. "A slick, unfussy writer who keeps things moving." - Sunday Herald.

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Book SynopsisChina's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Wang Jianlin is one such entrepreneur. From small beginnings as an unknown soldier, Wang ventured into business and led a residential development company that was in imminent danger of going bankrupt. He turned the business around, and today, the Dalian Wanda Group is a transnational enterprise that has become a major player in real estate, football and the entertainment industry. This is the inside story of Asia's richest man, his rise from humble origins, who became one of China's great entrepreneur heroes, and whose presence today is pursued by the world's most important political and business leaders.

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Book SynopsisTo live in today's world, you need money; yet the majority of people do not have access to it. The formal financial system is taken for granted, but it also represents the barrier to financial inclusion. This book highlights 13 game changers who are thinking outside of the financial box. These organizations are acting on behalf of the excluded people that are unable to live their lives to the fullest. They are seeking to revolutionize the financial sector and aiming for financial inclusion for all. In analysing the innovative and inclusive solutions of these game changers, the book delivers vital lessons through a framework of five key levers for change in order to reimagine our financial system. Awareness and support for a more sustainable and inclusive world has never been higher and financial inclusion is a key element of this global issue facing modern society today.

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Book SynopsisEntrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies. Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.

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Book Synopsis"But I can't . . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass and make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.Trade Review"The business landscape is always changing and full challenges and risks. In his book Man Up, Bedros Keuilian reveals a powerful secret that drives continues growth, profits and industry leadership. A must read for all entrepreneurs!" —Lewis Howes, New York Times bestselling author of The School of Greatness "Bedros is a master at communicating the leadership skills and mindset hacks necessary for massive success in both your business and in life. Man Up delivers the goods in the most brutally honest way possible!" —Andy Frisella, CEO of 1st Phorm International and Host of The MFCEO Project podcast "Bedros is an insanely SMART guy. He's a great husband, dedicated dad and a master at building EMPIRES. It's hard to be masterful at one of those things . . . but he's great at all three! My point is if you want to up level your life and business, you've got to let your brain absorb the things Bedros talks shared in this book!" —Shanda Sumpter, founder of HeartCore Business "From the NFL locker room to the boardroom, effective leadership is the single biggest determining factor for an athlete's or entrepreneur's success or failure. Speaking from personal experience, there's no one more qualified to teach entrepreneurial leadership than Bedros Keuilian." —Steve Weatherford, Super Bowl Champion with the New York GiantsTable of ContentsContents Preface: You Have Permission Introduction: Being a Bad Leader Can Kill You (Literally) SECTION ONE: Leading Yourself 1) Wisdom from an Unemployable Dropout 2) Getting Your Shit Straight 3) The Nonnegotiables: The Only Secret . . . Is that There’s No Fucking Secret 4) Fix the Leaks 5) The Beginning Is the End: Fix Your Mornings 6) The 5 Percent Rule 7) What Do You Think? I Don’t Know, What Do You Think? 8) Why You Should Never Sleep with the TV On SECTION TWO: Your Vision and Path 9) Picking a “Just Right” Purpose 10) Besides Your Own, Whose Life Are You Going to Change? 11) Coming Out of a Crisis 12) Vision Isn’t a Dish Served Family Style 13) Getting to an E-Vision 14) Clarity of Path SECTION THREE: Your Team 15) Psssst, You Might Have Crabs! 16) Building an Outside Team 17) Your Inside Team 18) The Glue that Holds It All Together Conclusion: Never Peak Acknowledgments About the Author

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Book SynopsisLISTED #1 IN "THE 13 BEST BUSINESS BOOKS OF 2021" BY HUBSPOTHave a startup idea? Want to launch it fast? People often spend years on working on startup ideas that fail—and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member, Parker's experience is practical and actionable. Having sold three of his own startups and closed two, Parker learned just as much from his failures as from his successes, and he brings this wit and wisdom into his writing in a transparent way. Parker shares advice on: • What makes a good idea that makes money • Recruiting and working with cofounders • Asking customers what product they want (customer development) • How to build a tech product even as a non-tech founder • How to get out of your head, ship a product, and make your first sale Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.Trade Review"I look to invest in founders with big ideas and a track record of hitting their milestones. Dave Parker and Trajectory: Startup provides a helpful roadmap for entrepreneurs on how to go from idea to that first VC pitch." —Steve Case, chairman and CEO of Revolution and cofounder of AOLTable of ContentsContentsAcknowledgmentsForewordIntroductionPart I Context MattersChapter 1 Why Are You Doing This?Slide Zero: Starting with Your WhyChapter 2 What Do You Need to Do?It Starts with the MarketDon’t Forget the ProductSelling into the MarketChapter 3 How Are You Going to Do It?Startups 101Chapter 4 Why Do Startups Fail or Succeed?Chapter 5 Startup EconomicsThe Venn of Business ModelsTwo Perspectives—Founder and InvestorHow Investors Make Money Part II Doing the WorkChapter 6 Ideation, Research, Competition, Markets, and ScorecardIdeationResearching Your IdeaCompetitive LandscapeMarketsScoring YourselfNext StepsChapter 7 Customer Development, Pivoting, Awkward Cofounder Discussions, and Telling Your StoryCustomer DevelopmentPivotingAwkward Cofounder DiscussionsTelling Your StoryDeliverablesChapter 8 Value Propositions, MVP, Features, and CostsValue PropositionsMinimum Viable Product (MVP)Chapter 9 Marketing, Sales, Revenue Models, and PricingMarketingSalesPricingChapter 10 Preparing to Pitch, Fundraising 101Preparing to PitchHow to Value a StartupDos and Don’ts of FundraisingLaunching/Milestones Part III Breaking Down Business ModelsResearch ResultsChapter 11 Business and Revenue ModelsThe Fourteen Revenue ModelsServices/Fee for ServiceCommerceSubscriptionMetered ServicesTransaction Fee/Affiliate/RentalsProductize a ServiceCombinationsMarketplaceLead GenerationGamingAdvertising/SearchNew MediaBig DataLicensingSummary—The Fifteenth Model?Part IV Go/No GoChapter 12 Increasing Your Odds of SuccessChapter 13 Startup Business Mechanics and Compensation Choosing a Startup LawyerCompensationChapter 14 Building the Community You Want to Be a Part OfEpilogueThere is So Much More to CoverFailing Smart and Starting OverAddendum/Resources 

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Book SynopsisThis book explores how entrepreneurship education can be embedded throughout the learner’s lifetime. To date, entrepreneurship education has tended to begin on an ad hoc basis at the higher education level: some institutions offer it as an elective or compulsory course, while others offer it as a degree program. In most countries, entrepreneurship has not yet been widely adopted in the core curriculum, and formal entrepreneurship education is almost exclusively offered to young learners. In addition to presenting critical views on who can benefit from entrepreneurship education, including children/schoolchildren, students in higher education and older people, the book proposes a model of holistic entrepreneurship education to promote a lifelong learning journey for educators and learners alike. Table of ContentsChapter 1: Entrepreneurship education, pedagogy and delivery.- Chapter 2: Entrepreneurship Education in UK Secondary Education.- Chapter 3: Addressing the pre/post-university pedagogy of entrepreneurship coherent with learning theories.- Chapter 4: The role of university-level Entrepreneurship Education in creating new enterprises.- Chapter 5: Student social enterprise engagement: capturing process, benefits and measuring social value.- Chapter 6: Mentoring Senior Entrepreneurs.- Chapter 7: Entrepreneurship Education for “Mature Preneurs”:The Role of Positive Psychology in Active Aging.- Chapter 8: Understanding the barriers faced by older entrepreneurs: A case study of a “Silver Workers” project.

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Book SynopsisFar-reaching technological developments are making a deep impact on societies and economic environments worldwide. With the emergence of new digital infrastructures such as artificial intelligence, fintech, data analytics, robotics and nanotech, new creative industries, still in a state of flux, have arisen, while others have disappeared, at least in their traditional form. The intermixing of traditional and new technologies has led to a redrawing of boundaries and an extension of the limits of entrepreneurship out towards industries with hitherto high barriers to entry due to regulatory, technological or structural factors. These external enablers have led to a democratization of entrepreneurship and a lessening of the obstacles to starting up a company by reducing (or eliminating) the difficulties inherent in the entrepreneurial phenomenon in its classical configuration, such as high resource intensity, uncertainty, limited time or information asymmetry. The De Gruyter Handbook of

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Book SynopsisMiguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano University of Castilla-La Mancha, Albacete, Spain University of Sevilla, Sevilla, Spain University of Valencia, Valencia, Spain The economic growth and the progress of the nations have been two issues that have worried to the economists during centuries. The classical eco- mics books have developed different theories and considered several f- tors that could explain those processes. Unfortunately, a single answer has not been obtained and nowadays economists try also to achieve a response to the mechanism of economic growth. Economic growth has been considered as one of the most relevant e- nomic policy. As it is well known, the validity of an economic policy is measured in terms of economic growth rate. It is supposed that those countries that obtain a higher economic growth rate are designing more efficient economic policies than those that show lower rates. The main corollary to this hypothesis is that the developing countries must follow and copy the economic policies designed by the developed countries.Trade ReviewFrom the reviews: “This book provides an … overview of the modern concepts of entrepreneurship and those aspects related to regional economics. … Relevance is given to a must-reading article for all those in charge to develop regulatory systems encouraging entrepreneurship within fragile environments. … In summary, I would propose this book as a broad and rich overview on Entrepreneurship and Business from a regional perspective. … highly recommended.” (Teresa de Noronha Vaz, Papers in Regional Science, Vol. 89 (1), March, 2010)Table of ContentsEntrepreneurship in the Regional Context.- A General View on Regional Economics.- Issues in Regional Economics: The Economic Thought of Some Italian Authors of the Past.- Entrepreneurial Structure From a Regional Perspective.- Entrepreneurship and Growth: The Need to Combine Micro and Macro Perspectives.- Social Capital and Entrepreneurship in a Regional Context: The Case of Spanish Regions.- The Relationship Between Entrepreneurship and Economic Growth: A Review of Recent Research Achievements.- Networking and Entrepreneurship in Place.- The Quest for a New Development Policy.- Entrepreneurial Perspective of the Business.- Clusters and Business Innovation.- Entrepreneurial Behaviour in Transition Environments.- Successful Rural Hosted Accommodation in Western Australia: Gender Matters.- Universidad Social Capital and the Competitiveness of Entrepreneurs: A Review of the Literature and Proposals.- Entrepreneur and Organization: Symbiotic Change and Transition.- Female Entrepreneurship.

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Book SynopsisCompanies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.Table of ContentsBasic Principles.- Market or Firm?.- Resources.- Transfer Pricing.- Think Strategically.- Think Financially.- The Four Seasons Of Business.- Establish the Basics and Choose a Position.- Develop and Build.- Grow.- Earn.- The Four Seasons of Business — An Afterword.- The Art of Balance — A Closing Remark.- The Tug of War.- Management Between Strategy and Finance.

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Book SynopsisDie Art und Weise, wie das Management von Produktportfolios in einem Unternehmen verankert ist, hat weitreichende Konsequenzen für dessen Erfolg. Trotz hoher Erwartungshaltung im Hinblick auf die Optimierung angestrebter Profite aus Produkten fristet es allzu oft ein Nischendasein ohne entsprechende Durchsetzungskraft. Dabei bietet ein adäquat organisiertes Portfoliomanagement einen wirksamen Hebel, der einen signifikanten Beitrag zum Firmenergebnis liefern kann. Entsprechend betrachtet dieses Buch das Thema aus einer unternehmerischen Perspektive. Die Autoren konzentrieren sich vor allem auf strategische und organisatorische Aspekte, die für Unternehmensleitung und Portfoliomanager essenziell sind, um innerbetrieblich ein funktionierendes Portfoliomanagement etablieren zu können. Dem wird die Sichtweise von Investoren gegenübergestellt und es wird gezeigt, welche Kriterien für externe Geldgeber zählen. Deutlich kommt zum Ausdruck, dass es sich dabei um zwei völlig verschiedene „Welten“ handelt, die sich dennoch mit demselben Thema beschäftigen. Trade ReviewAus den Rezensionen: “… einen guten Überblick über die Entwicklung im Portfoliomanagement. ... das Buch lesenswert, weil es beleuchtet, wie die Industrie tickt.“ (Ansgar Neisius, in: Das Investment.com, 31 März 2014)Table of ContentsVom Produkt zum Portfolio.- Marktanalyse.- Das Produktportfolio im Kontext der Unternehmensstrategie.- Organisation und Management.- Geschäftsplan.- Die Sicht des Investors.

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Book Synopsis„Soll ich? Oder soll ich nicht?“ sind die am meisten gestellten Fragen bei unternehmerischen Entscheidungen, wie zum Beispiel einer betrieblichen Neuausrichtung, dem Einstieg in die Direktvermarktung, der Entwicklung und Umsetzung einer neuen Geschäftsidee und vielem mehr.Dieser Ratgeber stellt die Besonderheiten der Existenzgründung und der Betriebsneuausrichtung in der Agrar- und Ernährungswirtschaft in Österreich in den Vordergrund. Die einzelnen Kapitel bilden von der Entwicklung der Geschäftsidee bis hin zur konkreten Umsetzungsplanung Schritt für Schritt die verschiedenen Bestandteile einer fundierten Businessplanung ab. Ob Management Summary, Marktanalyse oder die Prüfung der Wirtschaftlichkeit des Geschäftsmodells – auf dem Weg bis zur Vorlage des finalen Businessplans bleiben keine Fragen unbeantwortet. Den Großteil des Buches bilden zahlreiche Fallbeispiele von Businessplänen aus der Agrar- und Ernährungswirtschaft. Sie geben damit Neugründern, aber auch bestehenden Betriebsleitern, die in neue Geschäftsbereiche einsteigen wollen, eine wertvolle Hilfestellung. „Kopfzerbrechen lieber vor der Investition als danach!“ lautet bereits der erste Tipp der Autoren.Table of Contents Management Summary Geschäftsidee und Geschäftsmodell Markt und Wettbewerb Produkt und Dienstleistung Marketing Unternehmen und Management Chancen und Risiken Finanzen und Wirtschaftlichkeit Umsetzungsplanung Stimmen aus der Praxis Businessplan-Fallbeispiele

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Book SynopsisEinleitung.- Theoretischer Hintergrund.- Vereinbarkeit von Beruf und privater Sorgearbeit aus Unter nehmensperspektive.- Teil II: Kleine und Kleinstunternehmen (KKU).- Teil III: Vereinbarkeit von Beruf und privater Sorgearbeit in kleinen und Kleinstunternehmen (KKU.- Forschungsdesign der eigenen empirischen Studie.- Methodisches Vorgehen.- Empirische Befunde.- nordnung der empirischen Befunde in die Erkenntnisse der Lite raturanalyse.- Einordnung der empirischen Befunde in den theoretischen Hintergrun.- Kritische Würdigung und Limitationen.- Zukünftiger Forschungsbedarf.- Fazit: Vereinbarkeit von Beruf und privater Sorgearbeit in KKU.

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Book SynopsisGrundlagen des Entrepreneurship.- Aktuelle Entwicklungen in der Entrepreneurship-Forschung.- Formen des Entrepreneurship.-Instrumente des Entrepreneurship.- Rolle und Aufgabenbereich des Entrepreneurs.- Gesellschaftspolitische Wirkung von Entrepreneurship.- Praxisbeispiele.

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Book SynopsisDieses Lehrbuch stellt ausführlich die Regelungen für die faktische Ausgestaltung der Leitungs-, Kontroll- und Interessenvertretungskompetenzen – der sog. Corporate Governance – in einem Unternehmen dar. Neben dieser Beschreibung des institutionellen Rahmens unternehmerischen Managements und den damit in Zusammenhang stehenden Freiheitsgraden wird jedoch auch die Frage einer theoretischen Fundierung des Problems der Unternehmensverfassung gestellt. Die Fülle der Gesetzesänderungen der letzten Jahre, etwa im Aktiengesetz, in der Insolvenzordnung oder im Handelsgesetzbuch, machte eine umfangreiche Ergänzung der 4. Auflage notwendig. Der Leser erhält somit einen umfassenden und aktuellen Einblick in die Grundlagen der Unternehmensverfassung. Trade Review“... Eine sehr verdienstvolle betriebswirtschaftliche Darstellung ... Zahlreiche unternehmensbezogene Zusammenhänge werden so verständlicher und deutlich besser nachvollziehbar. Darüber hinaus muss auch die grafische und drucktechnische Aufbereitung gelobt werden, die dem Leser sehr entgegenkommt. ... ” (Der Aufsichtsrat, Heft 2, 2019)Table of ContentsUnternehmensverfassung im betriebswirtschaftlichen Kontext.- Theorie der Unternehmensverfassung.- Grundstrukturen der Unternehmensverfassung.- Leitungs- und Kontrollkompetenz der deutschen Unternehmensverfassung.- Interessenvertretungskompetenz der Arbeitnehmer im Rahmen der deutschen Unternehmensverfassung.- Unternehmensverfassung - wohin?.

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Book SynopsisNachhaltig vom Start wegWorum geht es?.- Nachhaltigkeit: Grundlagen und Bedeutung.- Praxisleitfaden für einen (nachhaltigen) Business Plan.- Fazit.

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Book Synopsis

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Book SynopsisGet ready! With this game, you'll gain insights into how you create, present, and evaluate social design solutions in a fast and fun way. PERFECT TOOL FOR GENERATING IDEAS, BRAINSTORMING & TEAM-BUILDING: Beyond Design The Game will help amp up your associative thinking skills and help you quickly generate ideas whilst working collaboratively. DEVELOP SYSTEM THINKING AND COMMUNICATION SKILLS: Get better at streamlining your thinking and communicating your ideas effectively. UNCOVER EXISTING INSPIRATION AND CREATE NEW OPPORTUNITIES: Spark new inspiration with existing ideas and explore new possibilities of bringing it to life. GET BETTER AT CREATIVE PROBLEM-SOLVING: Learn to generate innovative solutions to complex social issues quickly. IMPROVE CONFIDENCE IN PITCHING YOUR IDEAS: Practice makes perfect. The game provides a supportive framework for anyone to practice and get better at enrolling people in their ideas. IDEAL FOR CLASSROOMS, WORKSHOPS, AND GROUPS: Whether you're using the game as an experiential teaching tool for students, facilitating a workshop for your team, or hosting an activity for you and your friends. The Beyond Design game is a perfect group activity for adolescents, adults, and kids age 12+.

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