Entrepreneurship / Start-ups Books

Book SynopsisWomen hold over half of all professional jobs today, yet they represent just four percent of CEOs in the S&P 500. Even worse, that percentage has barely budged in a decade. That’s where The Influence Effect comes in. Based on recent research by the authors of the New York Times bestseller Break Your Own Rules, this book begins with the premise that when it comes to political savvy, what works for men at work won’t work for women. Packed with the authors’ coaching insights and their “Big Five” strategies designed specifically for female executives, this book guides women to break past political barriers and get right to what they really want—influence. Authors Kathryn Heath, Jill Flynn, Mary Davis Holt, and Diana Faison make success far less complex, helping women overcome entrenched resistance to their ideas, create their own access points to power, and attract followers in a way that works for them. They present tools such as Influence Loops (to organically increase influence), Personal Scaffolding (to grow a groundswell of support), and Scenario Thinking (a savvy twist on strategic planning). These and other smart strategies finally allow women to succeed on their own terms. Illustrated with dozens of engaging, real stories culled from the authors’ many years of coaching experience, The Influence Effect moves women past the politics problem and offers a new path to power. Actually, it’s more than a path—it’s a runway—it frees women to take off in their careers on their own terms. The Influence Effect will work for women, not because gender barriers will no longer exist, but because they will no longer hold women back.

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Book Synopsis"This is a powerful book--tiny is mighty. Sharon Rowe''s simple shift in thinking is a profound idea, precisely what we need to hear."--Seth Godin, author of LinchpinToo many of us feel trapped by work that keeps us from living our purpose. We fantasize about starting our own business, yet we''re warned against falling into debt, working eighty hours a week, and coping with the pressure to grow. Eco-Bags Products founder Sharon Rowe says there''s another way: go tiny. Like a tiny house, a tiny business is built on maintaining a laser focus on what is essential by living an intentional life. As an entrepreneur and mother, Rowe is most concerned with putting family first, maintaining financial security, and doing something that makes an impact in the world. Using the success story of Eco-Bags Products, Rowe distills the step-by-step process of building a profitable, right-scaled, sustainable venture that doesn''t compromise your values. She shows you how to test your concept, manage your money and priorities, and more, while staying true to the "tiny" ethos.

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Book SynopsisEntrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it''s done.Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal system, and credible regulatory bodies--and even unofficial but respected sources of information such as Yelp and Consumer Reports--that have created a high level of what scholar and entrepreneur Tarun Khanna calls "ambient trust." This is not the case in the developing world. But Khanna shows that rather than become casualties of mistrust, smart entrepreneurs can adopt the mindset that, like it or not, it''s up to them to weave their own independent web of trust--with their employees, their partners, their clients, their customers, and society as a whole. This can be challenging, and it requires innovative approaches in places where the level of societal mistrust is so high that an official certification of quality simply arouses suspicion--and lowers sales! Using vivid examples from Brazil, China, India, Mexico, and elsewhere, Khanna''s stories show how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas) and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale.As far back as the 18th century, Adam Smith recognized trust as what Khanna calls "the hidden engine of economic progress." "Frankness and openness conciliate confidence," Smith wrote. "We trust the man who seems willing to trust us." That kind of confidence is critical to entrepreneurial success, but in the developing world entrepreneurs have to establish it through their own efforts. As Khanna puts it, "The entrepreneur must not just create, she must create the conditions to create."

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Book SynopsisHow do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

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Book SynopsisIf you have a valuable idea and want make the leap from there to billionaire, let the Larry and Barry guide you through this difficult process -- from business-building to profit-making. These two characters will keep you entertained while offering priceless advice on: Clarifying your idea and determining valueTurning a vision into a businessFinancingStarting your businessStaffing - needs versus wantsNetworking Attracting partners Maintaining cash flowPLUS:Special Bonus section on Venture Funding!Learn what to do and--just as important--what not to do from seasoned professionals that understand how to transform your abstract idea into a money-making enterprise. Having been there and done that, Larry and Barry offer the entrepreneurial nuts-and-bolts required in today's competitive environment to create a prosperous business venture.

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Book SynopsisSo you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.

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Book SynopsisRight now, there are millions of entrepreneurs out there risking everything for the privilege of owning their own businesses. They pledge their homes and personal assets to get working capital. They work horrendous hours and deal with near-constant stress in order to nurture and grow their cherished projects. Why? Because they are dreaming of the day when all of these sacrifices pay off and they can finally reap the benefits by cashing in and selling off to a larger organization.RIPE: Harvesting the Value of Your Business is a book designed to help make that dream come true. RIPE helps entrepreneurs recognize the knock of opportunity when the time is right and it enables them to maximize that opportunity for a potential grand slam.RIPE is loaded with information demystifying the entire process. A smart entrepreneur understands that you only get one shot in this process, so you need to walk in armed with every piece of information available. RIPE provides the core concepts on which a sound business strategy must be based.

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Book SynopsisMost people want partners in their personal lives, and many businesses start with some form of partnership structure. Yet so many personal and professional partnerships disintegrate, sometimes quickly. That’s one reason why our own partnership seems so amazing, even miraculous, to people who know us. “How do you do it?” they constantly ask. “How have you spent so many years living and working together 24/7 without killing each other?” A general business/how-we-did-it-book, Smart Partners outlines the methods and thinking we’ve used to achieve financial success while also keeping our personal partnership alive and interesting. Drawing on our unique experiences both personally and professionally, we present principles for building, sustaining, and growing not merely serviceable relationships in business and life, but true partnerships. Partnerships are a big deal—not just specific partnerships, but the very idea of partnership. That’s why, from the very inception of a relationship, partners should proceed slowly, cautiously, thoughtfully, going “all in,” and doing whatever they can to keep the relationship vibrant and healthy. They should honor their relationship at every turn, and with all their strength. No matter what business you’re in you can transcend your sense of “me” to create a very powerful “we.” It’s a matter of concentrating on partnership, committing to it, and embracing the right practices—such as choosing your partner well, negotiating proper roles, planning for your mutual success, and adjusting so as to overcome challenges as they arise. Fundamentally, it’s about looking beyond yourself so as to share business and life with another person. None of this is easy, of course, but it’s so worth it. Read our stories, learn our partnership principles, and apply them to your life. We think you’ll discover what we have long known: We is better than me. And the truth is, anyone can be a smart partner.Trade Review"Want to be a smart partner? Then follow the stories and principles in this book. You'll learn how to pick the perfect partners, make your partnerships work, and create success in your business and personal relationships."--Gavin Newsom, Lieutenant Governor of California "Smart Partners offers valuable and real-world insights on how to create and sustain successful business relationships, from the view of very successful partners. Relationships make the difference."--Bill Marriott, Executive Chairman and Chairman of the Board, Marriott International "Over the years I have known Burba and Hayes, I have watched them thrive professionally and personally; they have inspired me, and I am thrilled to see them now inspire the world through Smart Partners."--Ross Mathews, Television Personality and Bestselling Author "Burba and Hayes share their decades of experience in making partnerships work for them in their business, as well as their personal lives. Smart Partners is a must-read."--Jason Collins, Former NBA player "I have had the pleasure of watching Jim and Bob develop an amazing business by not only working hard, but by making very smart decisions about collaborations. Smart Partners is a must-read for every entrepreneur who dreams big."--Chip Conley, Head of Global Hospitality and Strategy, Airbnb, Best-selling author "This chatty, friendly how-to guide is a cheerful read for budding entrepreneurs looking for inspiration...Burba and Hayes, a married couple who cofounded the event-organizing company Burba Hotel Network, have put together the story of their rise to success, and what's worked (and not worked) for them along the way. According to them, the greatest advantage in life is partnership, whether business or romantic. Using stories from their own work, they discuss the importance of attaining self-knowledge and self-understanding, how to choose a partner carefully, building a romantic relationship, treating people with kindness, building strong communication and negotiation skills, and always relying--first and foremost--on a strong sense of integrity. "--Publishers Weekly

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Book SynopsisIf you are the founder of a high-tech startup company, you know it's a daunting task, and the odds of success are slim. All founders dream of achieving a rewarding outcome like Steve Jobs or Bill Gates, but few reach such a pinnacle. In The Fundable Startup: How Disruptive Companies Attract Capital, Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains startup strategies that will help you:Understand the thinking of investorsBuild a "virtual team"Create initial value in a product or prototypeRecruit management that will help you raise capitalThe Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a startup company.

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Book SynopsisFully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science - the art of the start.

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Book SynopsisIn the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world.Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.#GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.“A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing.” —Los Angeles Times“Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.” —Vanity Fair   “#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement.” —Lena Dunham

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Book SynopsisIn years past, the keywords for entrepreneurs were confidence, single-minded purpose, and charge-ahead thinking. But in our vastly more complex globalized, networked, post-crash world this isnât enough. This game changing book details a new approach Entrepreneurial Thought and Action developed at Babson College, the number one school for entrepreneurship in the world.Leaders today must be "cognitively ambidextrous," able to shift between analytic and action oriented approaches and know when to take action even when all the variables arenât known. They must look beyond the traditional balance sheet, creating social, environmental and economic value. And they need a deep awareness of how their decisions are impacted by who they are their values, biases, background and capabilities as well as the social and cultural context in which they operate. Greenberg, McKone-Sweet and Wilson, along with some of the top faculty at Babson, outline this new model in detail, explaining precisely how both educators and entrepreneurs can hone these three core competencies for coping with the demands and uncertainties of the modern world.

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Book SynopsisAfter years of working with startups Peter Cohan discovered that, contrary to the conventional wisdom entrepreneurs start companies to feed their hunger to create the world they want to live in - not to maximize shareholder value or create a fortune for financiers. Based on first-hand work and research with hundreds of start-ups, Peter Cohan has created a strategy handbook to allow entrepreneurs to start small and finish big. He emphasizes that strategy for start-ups is always short-term strategy often with a six-month window or less. By keeping focus on the short-term, entrepreneurs can keep their visions and their companies under their own control. The game is to postpone any need for outside finance for as long as possible.Most existing strategy guides are geared to larger companies and are of limited use to small startups. Cohan's strategic model focuses on six decision points where the strategy for small companies is radically different than that for large compenies: 1. Setting Goals, 2. Picking Markets, 3. Raising Capital, 4. Building Teams, 5. Gaining Market Share, and 6, Adapting to Change.

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Book SynopsisAn expert in entrepreneurship takes us on a journey to faraway places to meet extraordinary business people who are working in high-growth industries, disrupting markets, and forcing a universal shift in business, investment, economics, politics and society.

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Book SynopsisA fascinating study of the global Maker Movement that explores how ‘making’ impacts our personal and social development—perfect for enthusiastic DIY-ers Dale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the international phenomenon known as the Maker Movement, a social revolution that is changing what gets made, how it’s made, where it’s made, and who makes it. Free to Make is a call to join what Dougherty calls the “renaissance of making,” an invitation to see ourselves as creators and shapers of the world around us. As the internet thrives and world-changing technologies—like 3D printers and tiny microcontrollers—become increasingly affordable, people around the world are moving away from the passivity of one-size-fits-all consumption and command-and-control models of education and business. Free to Make explores how making revives abandoned and neglected urban areas, reinvigorates community spaces like libraries and museums, and even impacts our personal and social development—fostering a mindset that is engaged, playful, and resourceful. Free to Make asks us to imagine a world where making is an everyday occurrence in our schools, workplaces, and local communities, grounding us in the physical world and empowering us to solve the challenges we face.

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Book SynopsisLove is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers - yes, love is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion; a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: Why you should rethink everything you know about building a business; What a product really is; The magic of finding what your customers truly desire; How to turn business strategy and product roadmaps into customer love; Why you should chase company value, not valuation; Surveys to measure your company's lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward; a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.

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Book SynopsisFor years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically - but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't.Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

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Book SynopsisAs a banker in Silicon Valley in the 80s, and an entrepreneur who founded a number of successful companies beginning in the 90s, Bill Fisher has seen first-hand that raising capital is the most important part of the startup process. Regardless of vision, motivation, and commitment to social responsibility, nothing will happen without capital. But most entrepreneurs continue to make rookie mistakes that stop them before they have a chance to get started.Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of each - knowledge that, until now, could only come with experience. For example, everyone knows that you need to have a compelling story to raise capital, but compelling for whom? Not for you or your friends or your potential customers, but for investors. So how do you design your pitch to work for them? And while you obviously need investors, they have to be the right investors. You need people who understand your vision and goals, not just whoever is waving the biggest checks.. Based on Fisherâs three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without.

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Book SynopsisA high-octane memoir of unflappable determination from an X-Games and Paralympics champion When "Monster" Mike Schultz won snowboarding gold in Pyeongchang, South Korea, it was the culmination of a decade of reinvention, in every sense of the word. Ten years earlier he'd lain bleeding on the side of a mountain after a devastating snowmobile accident. Now he stood tall on the Paralympic podium, supported by a prosthetic knee and foot of his own creation.Driven to Ride chronicles Schultz's improbable journey following a lifesaving amputation. From a place of debilitating pain and depression, he tapped into the same sense of adventure that had once taken him to the top of competitive snowmobile racing and followed it to the pinnacle of an entirely new sport: adaptive snowboarding. As he launched himself into the world of adaptive sports, Schultz's ambition was only tempered by his need for better equipment—prostheses that could withstand the vibrations of a motocross bike or the impact of rough terrain. His obsessive tinkering, without any formal engineering background, has presented yet another new path designing innovative prostheses for athletes and wounded military veterans.Inspiring and thrilling in equal measure, this is a singular story of uncommon strength, ingenuity, and seizing golden opportunities.

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Book SynopsisFrom the cotton fields of West Texas to a billion-dollar entrepreneur When Jason Camper launched Le-Vel with co-founder Paul Gravette, his guiding vision was to create a company, a brand, and a product line that had never been seen before. Over 10 million customers, approaching 3 billion dollars in sales, and 30 patents later, the inventor of the THRIVE premium product line has fulfilled each goal he set for himself, and he's ready for more. In THRIVIN': The American Dream, Camper gets personal, sharing the grit, grace, and hard-earned wisdom that went into building a transformative wellness brand and achieving success on his own terms. This refreshing memoir traces a path from troubled youngster to global entrepreneur, including candid discussions of the failures along the way which became steppingstones to a billion-dollar enterprise. Readers will also gain practical insights for pursuing their own ambitions in business and beyond.Inspiring and timely, this is an essential read for leaders, aspiring entrepreneurs, and anyone seeking the courage and motivation to THRIVE.

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Book SynopsisDitch the day-job and put your organizational acumen to work! Virtual Assistants are growing increasingly vital for the modern business, with more opportunities to thrive than ever before.Not sure where to start? The experts at Entrepreneur take it from the top, guiding you step-by-step through the minutia so you can hone in on your unique skill set, land clients, manage multiple projects, and tackle time constraints with ease. Part-time, full-time, or contract work is welcome, with low start-up costs and no advanced degree required, there’s virtually no barrier to entry. Taskmasters rejoice, becoming your own boss has never been simpler!Providing insider tips from Entrepreneur’s hand-selected specialists, you’ll learn everything you need to make decisions with confidence. LLC or Sole Proprietorship? Hourly or flat rate fee? Our experts have you covered so you can focus on your business, not the busywork.Learn how to:   Brand your business without breaking the bank Set competitive rates for your services Establish your business as a legal entity  Curate your workspace for maximum productivity Access apps and software designed specifically for Virtual Assistants Get back to business on your own terms! Start Your Own Virtual Assistant Business takes you there.

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Book SynopsisWinfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the howmore specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspectivenot short-term, one-off executions.

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Book SynopsisGrow Your Business will provide you with all the tools and blueprints you need to take your business from startup to scale-up. You’ve sown the seeds, it’s time for the fruits of your labor to start producing! With Grow Your Business, Eric Butow and the experts at Entrepreneur give you insider knowledge and step-by-step guides to develop your growth plan and ensure your business thrives for the long-haul.With personal anecdotes, tried-and-true tips of the trade, and detailed blueprints to build out your company the right way, Grow Your Business details every step necessary for successful expansion. Learn the strategies to position your mindset for growth, set up proper management systems for smoother transitions and efficiency, and create multiple revenue streams by identifying the sales funnels and verticals that are right for your unique enterprise.  You’ll Discover: The 10 essential benchmarks to establish before expansion Advanced marketing and social media techniques to build out your loyal customer base Templates for straight-forward growth plans to keep you and your employees on the same page Your leverage points, value propositions, and identifying your unique audience Grow Your Business is the blueprint that will allow you to trigger explosive growth for your business. 

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Book SynopsisNever sell to a stranger again, and double your income in ninety days… by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More.

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Book SynopsisSmall business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than 20 employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt gives readers the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling. Pofeldt’s focus is always on staying lean financially so that you can achieve your personal goals on an average person’s budget. In this book, Pofeldt profiles nearly 60 microbusinesses that have all reached $1 million in annual revenue without losing control or selling out. Tiny Business, Big Money also includes the results of a survey with the founders of 50 seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.

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Book SynopsisThis go-to guide can be your handbook as you enter the art world and navigate the nuances of becoming self-sufficient. Instead of feeding you new techniques, it will provide you with insights to help you make decisions based on your specific situation and goals. By the end of this book, you will have a set of guidelines for scenarios that range from taking on commission work and conducting negotiations to dealing with rejection and improving your organization. Be the Artist is designed to help up-and-coming creatives educate themselves on essential yet seldom-discussed strategies, learn about new and relevant artists, and gather the resources they need to build their business.Trade Review"Freelance can be a difficult career path. the best resource artists have is each other to share their experiences and to get their advice, informed by trial and error, in an ever-changing job market. This is what makes the artist handbook so essential. It captures the invaluable resource of our community." Birdcap, Muralist

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Book SynopsisThis book examines the complexities of mothers who are entrepreneurs in different parts of the world. This uniqueness and contribution to the area of women's entrepreneurship presents many challenges. One must historicize context; focus on socio-political realms and on lived realities. All challenging endeavours, when focusing on mothering and entrepreneurship, in different global contexts. What of the workers in these contexts? More specifically what of female workers within these contexts? How have women negotiated gendered roles within old and new structures? What complexities have preconfigured the diverse realities and positionalities of maternal-workers? How have these intricacies shifted the boundaries of work-family interface? This book focuses on a specific subset of work and the economy for mothers who are entrepreneurs in different parts of the world. In this edited collection, we examine how mothers are negotiating their entrepreneurial endeavors within the contexts of local and global economic shifts. We explore how the socio-cultural, economic and national contexts that (re)structure and (re)frame multiple nodes of power, difference, and realities for mothers as workers across diverse contexts. This type of contextual analysis allows for new lines of inquiry and questions that move beyond the descriptive profiling and gendered assessment of women entrepreneurs. Lastly, the mother-entrepreneur-worker-life balance frames our discussion. We particularly set the work-family discourse within many points of contentions related to how the researchers have conceptualized work-life interface, the specific assumptions embedded within these investigations, and the implications of these for how we (re)present the dynamics related to mothering and entrepreneurship. The participation of mothers within entrepreneurial space offers a rich site for analyzing the contextual nature of maternal identity, work life relationships and entrepreneurial identities. In so doing, the chapters addressed the different histories of oppression, movement of people, socio-economic conditions that underpin that experience, the various axes of power that affect the precariousness of work and citizenship on a global scale. Where existing examinations also center on the concerns for work-life interface, such scrutiny also brings to bear the complexities and ambiguities of working within these two boundaries. This is presented as a way of reframing not just work life interface, but also, that of how these affect the specific practices, choices, and responses of entrepreneurial mothers within specific localities and positionalities. No doubt, these insights provide important foundations for advancing theorizations on entrepreneurial mothers.

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Book SynopsisThis book is intended to develop an awareness and understanding of the main themes, perspectives, frameworks, concepts, and issues pertaining to corporate governance and entrepreneurship from historical to current developments. It analytically reflects the relationship between directors, shareholders and auditors in the corporate governance system. This book helps organizations to exploit wealth creation, build long-term relationships with stakeholders and be a net contributor to the economies of functioned geographies.

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Book SynopsisYou CAN change your business destiny. From a veteran technology executive comes an essential toolkit to reveal exactly where your company's true value lies-and how to reap its rewards. Over his 30 years as an executive in the technology sector, Matt Hulett has become the go-to company fixer. From RealNetworks to Rosetta Stone to Expedia, he has steered start-ups and large companies into renewed areas for growth. Now, he shares five key questions that will uncover new insight into your business's potential-without the need for a lengthy and costly strategic planning process. Through real-life examples, personal stories, and insights from thought leaders and CEOs, Hulett guides you through the steps of taking a deep dive into your company's pivot potential. He shows you how to take stock of your business, from your company's alignment to market trends and your supply chain position, to your value proposition for customers, to your ability to raise capital. Along the way, you'll begin to identify where your true potential lies, and map out a plan to capitalize on it. With expert advice on assessing industry shifts, valuable insights on leading teams, and tips for raising money and pitching investors, Hulett shows you exactly where to look, and what you need to find, in order to map out a new future for you and your company.

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Book SynopsisIt's time to forget everything you think you know about selling. Winning new customers is the number one challenge 80 percent of entrepreneurs face-and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney-who once struggled to pay bills and is now a top sales coach and influencer-says the reason so many of us are bad at selling is, well, we think selling is bad. In the "book my clients have been asking me for," Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them. With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy. Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences. Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results-it'll make you feel fantastic about every transaction.

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