Entrepreneurship / Start-ups Books
Springer Nature Switzerland AG Start-up: A Practical Guide to Starting and
Book SynopsisThis guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.Table of ContentsIntroduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.
£44.99
Springer Nature Switzerland AG Personal Brand Management: Marketing Human Value
Book SynopsisThis book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism.The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.Table of ContentsChapter 1. An Introduction to Personal Branding.- Chapter 2. What is a Personal Brand?.- Chapter 3. Discovering Your Target Audience.- Chapter 4. Positioning for a Competitive Advantage.- Chapter 5. Marketing Personal Brands.- Chapter 6. The Monetization of Personal Brands.- Chapter 7. Legally Protecting Personal Brand Equity.- Chapter 8. Personal Brand Reputation Management.- Chapter 9. Strategies for Managing Personal Brand Equity.
£64.99
Springer Nature Switzerland AG Cultural Initiatives for Sustainable Development:
Book SynopsisThis book explores the relevance of new sources, dimensions, and characteristics of knowledge for supporting creative and cultural organizations and initiatives.Special emphasis is placed on cultural heritage, participatory approaches, and entrepreneurship in the cultural and creative sector. The role of cultural heritage and contemporary culture as a source of economically effective, socially sustainable development is also discussed. The authors examine new ways of developing and testing new and innovative models of management for cultural heritage assets. In line with the participatory approaches in culture heritage governance promoted by the EU, the authors analyze participatory approaches to cultural and creative initiatives. The role of public and private actors, as well as the way they interact with each other in order to achieve collective outcomes, is of particular interest in this section of the book. With regard to cultural and creative entrepreneurship, the book adds an innovative view of cultural ventures, offering some clues from an entrepreneurial ecosystem perspective.Table of ContentsChapter 1: Connecting the dots: a proposal to frame the debate around cultural initiatives and sustainable development.Part I: The micro level of analysis.Chapter 2: Aligning Market Strategies, Digital Technologies, and Skills: Evidence from Italian Museums.Chapter 3: Exploring the Financial Strategies of Private Museums. The Case of the Opera Di Santa Maria Del Fiore in Florence.Chapter 4: Through the Public's Lens: Are Museums Active Members of Society? An Investigation During The COVID-19 Pandemic.Chapter 5: The Leadership Dance in a Performing Arts Organization.Chapter 6: Interpretive Innovation in the Performing Arts: The Role of Organization.Chapter 7: 'Start me up’. The challenge of sustainable cultural entrepreneurship for young cultural workers.Chapter 8: Organizing academic entrepreneurship drawing on cultural knowledge. The puntOorg experience.Part II: The meso level of analysis.Chapter 9: Promoting collaboration through creative networks. The Puglia music industry.Chapter 10: Change in Perspectives in Cultural Tourism: A Sustainable Managerial Model for Cultural Thematic Routes Creating Territorial Value.Chapter 11: Detecting the Social and Economic Impact of Cultural Initiatives: a Case Study of the Taormina Film Fest.Chapter 12: A struggle of capitals over the identity and the cultural offering of Festivaletteratura: the organizational impact of audience development.Chapter 13: Participatory event platforms in the urban context: the importance of stakeholders’ meaning of “participation”.Chapter 14: Cultural Heritage through the “youth eyes”: towards participatory governance and management of UNESCO sites.Chapter 15: Entrepreneurial cultural ecosystems in rural contexts: some insights from rural cultural centers in France.Part III: The macro level of analysis.Chapter 16: Culture Indicators for Sustainable Development.Chapter 17: The digitalisation of cultural heritage for sustainable development: the impact of Europeana.Chapter 18: The contribution of crowdfunding regulation to cultural entrepreneurship in a supportive ecosystem.
£104.49
Springer Nature Switzerland AG Entrepreneurial Strategy: Starting, Managing, and Scaling New Ventures
Book SynopsisThis open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing.Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.Trade Review“The book highlights new insights … . Relevant industry examples are provided and engaging, and complement the theoretical arguments presented by the authors. Overall, the book is grounded in contemporary research which pushes the knowledge frontiers to the entrepreneurial journey of start-ups. It makes an excellent read for budding as well as veteran social sciences and has some elements which may be of interest to practitioners as well … .” (Radha Vyas, International Small Business Journal ISBJ, May 13, 2022)Table of Contents1. Attending to the External Environment to Identify Potential Opportunities.- 2. Co-contructing an Opportunity With a Community of Inquiry.- 3. A Lean Framework for Starting a New Venture.- 4. Managing New Ventures.- 5. Scaling New Ventures.
£24.99
Springer Nature Switzerland AG Strategic Entrepreneurship: Perspectives on
Book SynopsisThe result of the application of strategic management philosophy to the nexus of entrepreneurship, innovation, and economy, strategic entrepreneurship fosters sustainable development and competitiveness. This volume provides an introduction to the theories of strategic entrepreneurship and accounts of their real-world applications in the entrepreneurial sector. The book is divided into three parts. Chapters in Part I discuss strategic entrepreneurship dynamics and mechanisms. Chapters in Part II focus on strategic entrepreneurship concepts and theories. Chapters in Part III provide global examples of strategic entrepreneurship practices in action. Presenting a view of strategic entrepreneurship across diverse sectors and industries, this edited volume will be attractive to researchers and students interested in management, entrepreneurship, economics, public administration, and public policy, as well as corporate strategists, managers, and policymakers looking to integrate the principles of strategic entrepreneurship.Table of ContentsChapter 1: Introduction.- Part I: Strategic Entrepreneurship: Dynamics and Mechanisms.- Chapter 2: Economic development at G7 country level: taxonomy of economic development ranking and proposition of a strategic entrepreneurship model of development.- Chapter 3: A study on the impact of the fourth industrial revolution and big data on human resources in Italian companies.- Chapter 4: The logic of production in the informal enterprises: the case of Bolivia and its implications for the public policy.- Part II: Strategic Entrepreneurship: Concepts and Theories.- Chapter 5: A metaphorical approach to the fundamental grounds in strategic timing: a contribution to the ontological perception, axiological evaluation, and epistemological classification of timing in strategic management.- Chapter 6: Going on a quest for social and humane intentions within strategic entrepreneurship: a systematic literature review approach.- Chapter 7: Corporate entrepreneurship strategy and internationalization: a literature review.- Chapter 8: Defining, measuring, and developing social entrepreneurship skills: A crucial element of social entrepreneurship strategy.- Chapter 9: How strategic entrepreneurship benefits public administration: a potential application of complexity theory.- Part III: Strategic Entrepreneurship: Practices.- Chapter 10: The strategic entrepreneurship pitching on crowdfunding platforms: a traction toward emerging advanced technologies.- Chapter 11: Technology-based entrepreneurship: venture inception, entrepreneurial aspirations, and background.- Chapter 12: Critical innovation strategies for achieving competitive strategic entrepreneurship in ever-increasing turbulent markets.- Chapter 13: Growth loops: from perceptions of growth to motivations for growth in high-growth women-led entrepreneurial firms.- Chapter 14: Rethinking strategic entrepreneurial succession: unfolding hidden aspects of the entrepreneurial families’ iceberg.- Index.
£132.99
Springer International Publishing AG The New Era of Real Estate: An Analysis of Business Models in the Proptech Industry
Book SynopsisThis book is intended to guide researchers interested in the world of innovation in real estate finance linked to technology and provide new evidence on classifying and evaluating the performance of PropTech companies. Chapters will deal with the evolution of PropTech, possible business models, negotiation and property management tools, new property financing tools (p2p lending and crowdfunding), the market and the balance sheet analysis of PropTech companies in Europe.A valuable resource for researchers studying the real estate industry, this book is also relevant to those studying FinTech and the impact of technology on industry more broadly. It can also be of use to professionals in the real estate industry, looking for a cutting edge research-based study on PropTech.Table of ContentsIntroduction 2. PropTech: history and development2.1 Introduction2.2 Proptech 1.0 (1982-2000)2.3 Proptech 2.0 (2001-2016)2.3.1 Sector classification2.3.2 Business model2.4 Proptech 3.0 (2017-Today)2.4.1 Blockchain technology2.4.2 Blockchain and real estate2.5 European real estate market2.6 ConclusionInnovation in negotiating real estate assets3.1 Introduction3.2 Negotiation process3.3 Managing real estate transactions3.3.1 Valuation3.3.2 Counterparty screening3.3.3 Due diligence and contract registration3.4 ConclusionManaging real estate assets and portfolios with IT tools4.1 Introduction4.2 Real estate risk4.2.1 Greenfield and Brownfield projects4.2.2 Income-producing real estate 4.3 Risk management tools4.3.1 Transaction-Intensive Processing4.3.2 Judgement-Intensive Processes4.3.3 Design and Strategy Support Processes4.4 ConclusionFinancing Instruments in the proptech industry5.1 Introduction5.2 The framework of P2P lending in Crowdfunding5.2.1 Object and operation of P2P lending5.2.2 The opportunities offered by P2P lending5.2.3 Risks and disadvantages of P2P lending5.2.4 Business models 5.3 The leading international player in P2P lending5.4 Debt-crowdfunding5.4.1 Characteristics5.4.2 The risks5.5 Equity crowdfunding investment 5.5.1 Characteristics5.4.2 The risksConclusionAn analysis of the performance of the protech companies6.1 Introduction6.2 Business model classification6.3 Empirical analysis6.3.1 Sample6.3.2 Methodology6.3.3 Results6.4 ConclusionConclusion
£34.99
Springer Entrepreneurship Technological Change and
Book SynopsisIntroduction.- Part I: Enterprises and Entrepreneurship.- Entrepreneurship, Circular Economy and New Business Models.- Toward the Green Transition of Business through the Circular Economy: Understanding the Role of Dynamic Capabilities.- The path to a circular economy through a green and digital transition. The paradigm shift in Mexican companies in the State of Hidalgo.- How Does the Circular Economy Address the Sustainable Development Goals? Evidence from the Brazilian Legal Amazon.- Lean and Green: 3Ms meets 5Rs creating environmental value for the planet.- Part II: Agriculture and Agribusiness.- An overview of circular business models in agribusiness.- The circular economy as a creator of value in agribusiness 4.0: proposals for a life.- The social dimension of agribusiness and how it has been measured.- Urban Green Infrastructure: circular socioeconomy with Nature Based Solutions.
£123.49
Springer International Publishing AG Lifestyle and Livelihood Changes Among Formerly
Book SynopsisPart I: Africa.- 1. Declining grazing lands and climate change are forcing Maasai to diversify their livelihoods: Antecedents of Maasai entrepreneurial motivations and socioeconomic change.- 2. Herders who fish: Findings from pastoral and agropastoral communities in Kenya and South Sudan.- 3. Did Boru, Moshe Schwartz, Shaher El-Meccawi and Michael Kam: Borana cattle pastoralists in southern Ethiopia are diversifying their livelihoods by cultivating land and raising camels.- Part II: Middle East.- 4. From nomads to agro-pastoralists to urbanites.- 5. The nomad entrepreneurs of Iran: The history, major nomads, entrepreneurial activities, and challenges.- Part III: South Asia Afghanistan, Nepal, India, Bangladesh.- 6. Land as a golden tent-peg: Settlement and change among nomads in northern Afghanistan.- 7. Challenges to transhumant pastoralism due to socio-economic and ecological changes in Nepal's high mountains.- 8. Mobility to Sedentarisation: Pastoralism from colonial to post-coloni
£113.99
£151.99
Springer Immigrant and Refugee Entrepreneurs
Book Synopsis.- Return to the Azores..- The changing face of immigrant entrepreneurship- the case of Germany..- The rise of transnational migrant entrepreneurship: A Practice Theory Approach..- History of Theory..- Jewish Immigrant entrepreneurs in Late-Renaissance Italy..- Ethnicity, entrepreneurship and identity among German-Turkish business people in Berlin..- Economic Value, Social Values and the Firm: Towards a Heuristic Framework.
£132.99
Springer Lifestyle Entrepreneurship in Tourism
Book Synopsis.- 1. introduction..- 2. Who are lifestyle entrepreneurs in tourism?..- 3. The spark of innovation..- 4. Real sustainability..- 5. Marketing and promotion..- 6. Navigating troubled times.
£44.99
Springer Entrepreneurial Ecosystems
Book Synopsis.- Introduction..- The Economic Development Challenges of Coastal Entrepreneurial Ecosystems: : The Case of Cornwall and Isles of Scilly..- Navigating the Entrepreneurial Ecosystem: The Role of Social Capital and Dynamic Capabilities in Resource Acquisition..- Role of Mentors in Resource Acquisition for New Ventures..- Examining the Knowledge Base on Fostering New Ventures Through Entrepreneurial Ecosystems in Subsaharan Africa: A Bibliometric Analysis..- Which Actors Provide Which Resources to Student Entrepreneurs in Entrepreneurial Ecosystems?..- Local Policies and Institutional Frameworks Shaping the Landscape of Resource Accessibility in EE in Burgundy..- Mobilisations, Conversions and Circularity of Entrepreneurial Capitals..- Mitigating Local Bottlenecks: The Role of Local Government in Rural Entrepreneurial Ecosystems..- What Do We Know About Entrepreneurial Ecosystems? Paths to Sustainability, Circularity and Digitalization..- Enhancing Entrepreneurial Processes Through Artificial Intelligence..- Entrepreneurial Ecosystems and Digitalization: Challenges and Resource Flows..- Transitional Everyday Entrepreneurs and Their Enabling and Constraining Entrepreneurial Ecosystems..- Leadership and Resource Management in Entrepreneurial Ecosystems: Lessons From Teams in Extreme Contexts..- Conclusion.
£132.99
Springer Time Cognition and Entrepreneurial Orientation
Book SynopsisChapter1: Introduction.- Chapter2:: Review of Time.- Chapter3: Review on Cognition with a Focus on Strategic and Entrepreneurial Cognition.- Chapter4: Review of Entrepreneurial Orientation.-Chapter5: Some Limitations.- Chapter6: Some Future Directions.- Chapter7: Conclusion.
£39.99
£59.99
Springer Nature Switzerland AG Entrepreneurship and Kenyas Informal Economy
£123.49
Springer Nature Switzerland AG Software Business
£34.99
De Gruyter De Gruyter Handbook of SME Entrepreneurship
Book Synopsis"A small business is not a little big business." Small- and medium-sized enterprises (SMEs) are considered the engines of worldwide economies and the main sources of job creation. Management in these companies is different from management in larger/older enterprises with their already established concepts and instruments. In view of the high importance of SMEs in emerging, developing and developed economies worldwide, the De Gruyter Handbook of SME Entrepreneurship investigates the underlying mechanisms and practices of management within these companies with a focus on entrepreneurship, growth and innovation. It argues that it is time for a dedicated theory of "SME Entrepreneurship" to emerge. Entrepreneurial thinking and behavior in SMEs must be differentiated from that of start-ups and large companies. On the other hand, it also explores the different entrepreneurship manifestations that exist within a widely heterogeneous group of SMEs. The handbook provides a theoretical framework in which to understand, compare and contrast the complexity of SMEs in both domestic and international processes and addresses the strengths, achievements, and challenges of entrepreneurship in SMEs.Table of ContentsIntroduction Section 1: Theories of SME Entrepreneurship Section 2: Levels of analysis (micro, meso and macro) Policy action on national or regional level Risk and challenges in SMEs SMEs and regional development Entrepreneurial ecosystems Governance of SMEs Innovation in SMEs Marketing/branding in SMEs Section 3: Education Responsible forms of entrepreneurial education Developing responsible SME competencies Entrepreneurial education Ethical research questions in SME entrepreneurship Section 4: Processes in SMEs Value chain in SMEs Decision processes in SMEs Digitilization of SMEs/Technology and AI in SMEs Growth of SMEs/start-ups Internationalization of SMEs/Entry modes Business models in SMEs Section 5: Entrepreneurial capital of SMEs Intellectual capital in SMEs Professional bodies/leadership Social capital in SMEs Knowledge sharing/knowledge management in SMEs Talent development in SMEs Intellectual property in SMEs Section 6: SMEs and stakeholders SMESs and university U-I interactions Business angels and financial support for SMEs Social SMEs Ethnic groups and minorities in SMEs
£123.50
De Gruyter Entrepreneurial Valuation: An Entrepreneur’s
Book SynopsisValue is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey. Table of ContentsPreface Section 1: What is Value? Chapter 1: A History of Value Theory: and where economics went wrong This chapter provides a fairly in-depth overview of how economics has understood the concept of value over the last 2 centuries. I trace the problems that economists faced in understanding what it is and how it affects market prices. And, more to the point, I show how and where most economists went wrong. Chapter 2: Modern Entrepreneurship Theory: and why it leads entrepreneurs astray This chapter explains the most prominent theories of entrepreneurship and ties them to value theory. I explain how theories of value creation and value capture, as used in contemporary entrepreneurship theory, can be misleading for entrepreneurs and land them into trouble. Chapter 3: Phenomenal Value Theory: and why it matters to you This chapter introduces my own value theory, phenomenal value theory (PVT), which is a somewhat radical revision to the problematic ‘objectivist’ value concepts that pervades economics and entrepreneurship research. The subjectivist alternative of PVT recasts value as two-sided: the objective experience of benefit (increased well-being) and its subjective (consciously experienced) counterpart. I separate these carefully and show why it matters. Section 2: The Value Learning Cycle Chapter 4: Predictive Valuations: how we decide what we want In this section we take a deeper dive into PVT, which comprises a 5-stage learning cycle. This chapter discusses the first stage, the formation of predictive valuations. That is, how do we (consumers) form value expectations, i.e., how much benefit we’ll get from a product before we buy? This predictive process is vital for entrepreneurs to understand to better help their prospective customers envision their value proposition and want their product. Chapter 5: Relative Value: how valuable is it really Chapter 5 discusses stage 2 of the PVT learning cycle, with is relative value. Predictions of value are not made in isolation, but are compared to other known solutions to the same problem(s) that your value proposition is trying to solve. Thus, your product needs to be not only perceived as valuable but sufficiently more valuable than other solutions. Remember that what you’d be offering is far more uncertain to consumers at first than what they’re used to. Chapter 6: Exchange Value: how we decide what we’re willing to pay In Chapter 6 I go into some depth in explaining the process of translating relative value into what economists call willingness to pay, i.e., how much money they are willing to spend on a new solution. This process is, perhaps not surprisingly, far more complex than we’ve hitherto understood. Consumers have to translate their relative valuations into monetary terms. I discuss pricing strategies that make sense based on this process. Chapter 7: The Value Experience: how we experience value Chapter 7 describes the process by which value is experienced, where value is, in fact, determined. Value is experienced in the satisfaction of real, unmet needs (and not merely wants). I describe this experience as a two-sided process: the objective (physical) benefits gained and the subjective (conscious) experience of those benefits. Chapter 8: Assessment Valuations: how we learn from our value experiences The final stage of the value learning cycle, assessment valuation, is the process learning from what was experienced. In short, the subjective experience is compared to the consumer’s predictive valuation and updates their ‘value knowledge’, thereby altering their preferences with the new knowledge. Note that only the subjective aspect of the experience can be used in this assessment. Section 3: Learning from Your Customers Chapter 9: Entrepreneurial Empathy: how do I decide what my customers will want? In Section 3 we turn to the entrepreneurial learning process—how do you, the entrepreneur, figure out what consumers do or, more importantly, should want? In Chapter 9 I explain simulated empathy theory, which I’ve developed in my research. Entrepreneurs cannot literally know what consumers want in a complete sense because that knowledge/understanding is tacit or incommunicable. Instead, entrepreneur must figure out what their customers want through ‘entrepreneurial empathy’. I explain what empathy is (a counterfactual mental simulation through which another’s experience is imaginatively reproduced), how it works, and how you can increase your ‘empathic accuracy’. Chapter 10: Learning through Communication: and the many pitfalls Because the value experience is tacit, those experiences, as well as needs experiences, cannot be communicated. However, according to simulated empathy theory (Chapter 9), empathy is generated from one’s knowledge about another’s experience. Thus, to empathically understand what your customers need—what would be truly valuable to them—you have to first learn as much as you can about their experience. This chapter, Chapter 10, examines the theory of communication and what we can learn about what can and can’t be communicated, how misunderstanding happens, and what can be done to avoid it. Chapter 11: Learning from Observation: and its limitations Because consumers are, themselves, only learning what to want—we don’t have some innate knowledge of what we should want (as Steve Jobs said, customers don’t know what they want until you show it to them)—relying on what they tell you they want can lead you into the so-called ‘innovator’s dilemma’. In Chapter 11, I show how insights that customers themselves don’t yet realize can be gleaned from ethnographic or observational study. Watch your customer when and as they experience the need(s) you’re interested in. How do they solve that need now? What problems do they have with their current solutions? Chapter 12: Learning from Yourself: you are, after all, a consumer too In the final chapter of Section 3, I turn to one of the most important customers to learn from—yourself. User entrepreneurship and innovation are far more successful on average than innovating for another. In this chapter I explain why and how you can leverage your own personal experience to increase your empathic accuracy and devise better entrepreneurial ideas. Section 4: Delivering Real Value Chapter 13: Innovating a Value Proposition: how do I solve customers’ problems once I’ve found them? So far I’ve discussed the most advanced research on how to discover what consumers needs really are. But once you’ve figured out the problem, how do you devise and deliver the best possible solution to that problem? Section 4 deals with this question. In Chapter 13 I discuss the leading research on creativity and innovation to discuss strategies for creative problem solving. Chapter 14: Managing Value Uncertainty: both yours and your customers Once you have a solution, you now have the challenge of selling it to customers. But if the solution is good, shouldn’t it sell itself? Not necessarily! Good solutions fail quite often because consumers don’t see or understand the value of it. Recognizing the consumer value learning process helps us understand some things about what entrepreneurs can do to help consumers better predict the value your proposition would deliver. Chapter 15: Value and its Diffusion: and what you can do to facilitate it In Chapter 15 I talk diffusion and pricing strategies. Do you want to price the product as high as possible? I put forth my research on diffusion as an uncertainty mitigation process and how entrepreneurs can use strategic pricing and other strategies to get over the diffusion ‘chasm’ that so many new ideas fall into. Section 5: Understanding Entrepreneurial Economics Chapter 16: The Market Process: and how to make it work for you In this final section I turn to understanding how markets and economies work. Chapter 16 explains market process theory—how markets evolve in a continuous learning process. I focus in particular on the role of the entrepreneur within this process to guide entrepreneurs in what to expect on their entrepreneurial journey. Chapter 17: Understanding the Barriers to Your Success: and what you can do about them Chapter 17 looks at some of the most important impediments to entrepreneurial success, including regulations, competition, and uncertainty. Chapter 18: How to Learn More In this final chapter I take entrepreneurs on a quick guided tour of some of the resources they have available to them to learn more about entrepreneurial economics. It’s a rabbit hole!
£32.30
De Gruyter Entrepreneurial Processes in the Era of Digital
Book SynopsisThe book deals with the issue of entrepreneurial processes in the era of digital transformation, which is generating profound changes in the business environment, blurring industry boundaries, and creating unprecedented threats and opportunities for firms. The phenomenon of digital transformation is simultaneously or alternatively observed from three different research perspectives: The context in which entrepreneurial processes take place and its impact on them; The impact of digitalization on the initial phase of entrepreneurial processes; The profiles and the roles of individuals in entrepreneurial processes (considering the team dynamics as well); The growth path addressed to carry out entrepreneurial processes.
£75.52
De Gruyter De Gruyter Handbook of Entrepreneurial Finance
Book SynopsisAs of early 2022, seven of the ten largest firms in the world by market capitalization had been funded through various types of entrepreneurial finance. This handbook provides an up-to-date survey of what we know about this significant phenomenon in all its forms, and where our knowledge about it needs to head from here. The handbook embraces a wide range of established and emerging academic and practitioner voices across the globe to explore the theoretical and practical flux and tension in the field. Until recently, most studies have taken a supply side perspective, focusing on the perspective of those who provide funding to new ventures. This book takes a different, demand side perspective, beginning with the entrepreneur and gradually broadening our view to include close by and then more distant funding sources. Following this approach, it is organized into four parts detailing the individual level (founders’ resources, bricolage and bootstrapping, effectuation and portfolio entrepreneurship); the inner circle (informal financing, business groups, incubators and accelerators); the wider world (formal debt, microfinance, venture capital, corporate venture capital, business angels, government funding and family offices); and emerging perspectives (non-Western perspectives, gender, indigenous perspectives, post-conflict and disaster zones and ethics). The introduction considers the general state of the field, while the conclusion takes on additional topics relevant to entrepreneurial finance, such as decentralized finance, big data, behavioral economics, financial innovation and COVID-19, as well as possible ways in which entrepreneurial finance can have a greater impact on other disciplines. This handbook will be a core reference work for researchers, practitioners, and policy makers seeking an up-to-date academic survey of entrepreneurial finance. It can also be used as a primary text in Ph.D. seminars in entrepreneurship, entrepreneurial finance, and finance. Instructors in Master’s level courses in entrepreneurial finance and venture capital will also find the book of benefit.
£38.95
Springer From Science to Startup: The Inside Track of
Book SynopsisThis book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.Trade ReviewShortlisted for the CMI Management Book of the Year Award - "Innovation and Entrepreneurship" categoryTable of ContentsPrologue.- Are You Meant to Be an Entrepreneur?.- Ideas to Shoot and Root for.- Technology Evaluation: Is it Ripe for Commercialisation?.- The Team - Recognising the Red Flags.- Patents: Whys and Hows, Protection Strategies for Your Innovation.- Investors: Choosing the Right Ones, Getthing Them Interested.- Chosing the Deal and Getting the Funding.- Exit: Opportunity to Convert Equity to Wealth.- Technologies That Made It - and How.- The Golden Era of Entrepreneurship: Putting it into Perspective.- The Inside Track: What Drives Entrepreneurs and What They Won't Admit.
£33.24
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Finanzmanagement: Lehr- und Praxisbuch für
Book SynopsisDas anwendungsorientierte Lehr- und Praxisbuch bietet einen umfassenden Überblick über das Investitionsmanagement sowie das Finanzmanagement und Finanzcontrolling von Unternehmen. Zur Veranschaulichung enthält der Band Praxisbeispiele, Fallstudien, Abbildungen und Übersichten. Die Neuauflage behandelt zusätzlich die Außen- und Innenfinanzierung sowie alternative Finanzierungsinstrumente und berücksichtigt aktuelle Veränderung auf den Kapitalmärkten: So ist u. a. Derivaten als finanzstrategisches Instrument ein eigenes Kapitel gewidmet.Table of Contents1 Grundlagen des Finanzmanagements.- 1.1 Einführung.- 1.2 Begriffsbestimmungen des Finanzmanagements.- 1.3 Finanzwirtschaftliche Orientierung der Unternehmensführung .- 1.4 Hauptfunktionen für das Finanzmanagement.- 1.5 Die Deckung des Kapitalbedarfs.- 1.6 Grundzüge der finanzwirtschaftlichen Forschung.- 2 Beteiligungsfinanzierung.- 2.1 Beteiligungsfinanzierung bei emissionsfähigen Unternehmen.- 2.2 Börse.- 2.3 Börsensegmente.- 2.4 Over-the-Counter-Handel.- 2.5 Aktienindizes.- 2.6 Investor Relations.- 2.7 Beteiligungsfinanzierung bei nicht-emissionsfähigen Unternehmen.- 2.8 Eigenkapitalbeschaffung auf Zeit.- 2.9 Buy-Out-Finanzierungen.- 3 Kreditfinanzierung.- 3.1 Die Kreditwürdigkeitsprüfung.- 3.2 Überblick über die Kreditarten.- 4 Innenfinanzierung.- 4.1 Grundlagen der Innenfinanzierung.- 4.2 Selbstfinanzierung.- 4.3 Finanzierung aus Abschreibungen.- 4.4 Finanzierung aus Rückstellungen.- 4.5 Finanzierung durch den Verkauf von Anlage- und Umlaufvermögen.- 5 Alternative Finanzierungsentscheidungen.- 5.1 Asset Backed Securities.- 5.2 Factoring.- 5.3 Leasing.- 5.4 Projektfinanzierung.- 5.5 Mezzanine Kapital.- 5.6 Private Equity.- 6 Derivative Finanzierungsinstrumente.- 6.1 Grundlagen.- 6.2 Zins und Zinsstruktur.- 6.3 Unbedingte Termingeschäfte.- 6.4 Bedingte Termingeschäfte.- 7 Finanzcontrolling.- 7.1 Unterstützungsfunktionen des Finanzcontrollings.- 7.2 Wesentliche Instrumente des Finanzcontrollings.- 7.3 Fallstudie.- 8 Investition.- 8.1 Grundlagen.- 8.2 Investitionsrechenverfahren unter Sicherheit .- 8.3 Investitionsrechenverfahren unter Unsicherheit.- 8.4 Projektlaufzeitentscheidungen.- 8.5 Unternehmensbewertung.- 8.6 Nutzwertanalyse.- Glossar.
£37.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Praxishandbuch Financial Due Diligence:
Book SynopsisDie Financial Due Diligence hat sich als fester Bestandteil von Mergers & Acquisitions-Prozessen etabliert. Der Kaufinteressent verfolgt mit der Financial Due Diligence das Ziel, die Informationsasymmetrie zwischen Kaufinteressent und Verkäufer zu vermindern. Dieses Buch stellt die Kernanalysen der Financial Due Diligence umfassend vor und veranschaulicht diese mit hohem Praxisbezug anhand von zahlreichen Fallbeispielen aus verschiedenen Industrien. Dabei wird auch der Einfluss der Ergebnisse der Financial Due Diligence auf die Ermittlung des Unternehmenswerts sowie auf die Kaufvertragsgestaltung behandelt. M&A-Einsteiger werden mithilfe dieses Leitfadens in die Lage versetzt, die Ergebnisse der Financial Due Diligence einzuordnen bzw. eigene Analysen durchzuführen. Praktiker mit M&A-Erfahrung können die Analysetechniken sowie die Auswirkungen der Ergebnisse der Financial Due Diligence auf die Unternehmensbewertung und Vertragsgestaltung weiter vertiefen.Die zweite Auflage wurde umfassend aktualisiert und berücksichtigt die Auswirkungen geänderter Rechnungslegungsstandards auf die Financial Due Diligence. Zudem wurde die zweite Auflage um den Themenkomplex Carve-Out erweitert. Das Buch erläutert die besonderen Anforderungen an die Financial Due Diligence im Rahmen von Carve-Out-Transaktionen.Trade Review“… Das Handbuch … berücksichtigt geänderte Rechnungslegungsstandards sowie einen neuen Themenkomplex Carve – Out und ist sowohl für Einsteiger in Mergers & Acquisitions (M&A) als auch für erfahrene Leser geeignet.” (Bankmagazin, Heft 10, Oktober 2020)Table of ContentsInhalt und Bedeutung der Due Diligence.- Analyse der historischen Ertragslage.- Analyse der geplanten Ertragslage.- Analyse der aktuellen Geschäftsentwicklung.- Analyse der historischen Vermögenslage.- Analyse der historischen Finanzlage.- Analyse der geplanten Vermögenslage und der geplanten Finanzlage.- Einfluss der Financial Due Diligence auf die Ermittlung des Unternehmenswerts. - Einfluss der Financial Due Diligence auf die Kaufvertragsgestaltung.
£66.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Systematische und institutionalisierte Geschäftsmodellinnovation: Eine explorative Studie in deutschen Konzernen
Book SynopsisFür die erfolgreiche Umsetzung der Geschäftsmodellinnovation in etablierten Organisationen entwickelt der Autor charakteristische organisationale Designausprägungen. Diese ermöglichen die erforderlichen Rahmenbedingungen proaktiv zu gestalten, um von den Vorteilen und dem großen Potential der Geschäftsmodellinnovation zu profitieren. Die Auseinandersetzung mit diesen Designausprägungen ist für Organisationen einer der zentralen Erfolgsfaktoren, um dem zunehmenden Wettbewerbsdruck durch Start-ups und der fortschreitenden Digitalisierung erfolgreich zu begegnen. Table of ContentsGeschäftsmodellinnovation im organisationalen Kontext des Konzerns.- Das organisationale Design und organisationale Determinanten der Geschäftsmodellinnovation.- Ein Innovationssystem der Geschäftsmodellinnovation.- Die Geschäftsmodellinnovation als unternehmerische Fähigkeit.- Relation der Geschäftsmodellinnovation zu anderen Innovationsarten.
£49.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Unternehmensnachfolgen und Entrepreneurship
Book SynopsisWomen Entrepreneurship widmet sich den Geschlechterunterschieden im unternehmerischen Handeln, allerdings stehen empirische Forschungsarbeiten im Bereich Unternehmensnachfolge noch am Anfang. Birgit Schulte untersucht den Unterschied im Entscheidungsverhalten zwischen erfolgreichen Unternehmensnachfolgern und -nachfolgerinnen nach der Effectuation-Theorie. Um Unterschiede in den Denk- und Handlungsweisen zwischen den Geschlechtern herauszustellen, wurden die literaturbasiert herausgearbeiteten Hypothesen zu Geschlechterunterschieden im Entscheidungsverhalten quantitativ falsifiziert bzw. verifiziert. Es zeigt sich, dass die Effectuation-Theorie nicht geschlechterneutral ist und dass sich daraus weitreichende Implikationen für die Entrepreneurship Education ergeben.Table of ContentsWissenschaftlicher Forschungsstand zu den Kontexten Mittelstand/Familienunternehmen, Women Entrepreneurship, Entrepreneurship Education.- Erkenntnisse aus der Geschlechterforschung im Zusammenhang mit der unternehmerischen Entscheidungsproblematik anhand der Effectuation-Theorie.
£54.99
Springer Erfolgskonzepte für Food-Start-ups: Best
Book SynopsisDieses Buch begleitet Gründer in der Food-Branche von der Idee bis zum Geschäftsmodell, von der Lebensvision des Gründerteams bis zum erfolgreichen Vertrieb. Es vereint die betriebswirtschaftliche Seite mit der praktischen Umsetzung, um (potenzielle) Gründer Schritt für Schritt ins Handeln zu bringen. Neben anregendem Input und Best Practices von über 50 erfolgreichen Brands aus der Lebensmittelbranche gibt es den Lesern bewährte Modelle zum Nachmachen an die Hand, u.a. basierend auf vielen Podcast-Interviews des Autors mit Food-Start-ups, -Investoren und -Institutionen. Illustrationen eines Apfelbaums vom Samenkorn bis zur reichen Ernte verbildlichen die Inhalte. So wird dieses Buch zu einer informativen Bildungs- und Business-Reise durch die Welt der Food-Gründungen – von außergewöhnlichen Landwirten bis zu neu gedachten eCommerce-Konzepten mit dem Ziel, selbst ein ertragreiches Geschäftsmodell zu entwickeln. Table of ContentsAlles beginnt mit einer Vision: Der Traum von der großen Ernte.- Allein oder im Team: Hausgarten oder Streuobstwiese.- Planung: Wo soll die Reise hingehen?.- Das Geschäftsmodell: Was passiert mit den ganzen Äpfeln?.- Balanced Scorecard: Ordnung in der Apfelplantage.- Strategieentwicklung: Der Weg zum Erfolg.- Strategy Map: Beziehungen, die zum Erfolg führen.- MVP: Der perfekte Apfel.- Regelbruch: Die Birne am Apfelbaum.- Finanzierung: Wer bezahlt den ersten Baum?.- Positionierung in gesättigten Märkten: Marketing für den einen Apfel unter vielen.- Pressearbeit.- Produktion: Aus Äpfeln wird Apfelkuchen.- Vertrieb: Wohin mit den ganzen Äpfeln?.- Anlaufstellen und Infrastruktur.- Abschließende Worte.- Expertenübersicht.- Glossar.
£23.51
Springer The Family Strategy
Book SynopsisStrengths and Weaknesses of Entrepreneurial Families.- Obstacles, Pitfalls, Barriers.- The Family Strategy as a Path to a Strong Entrepreneurial Family.- Assessments and Directional Decisions.- Family Charter and Articles of Association.- Institutions.- Perspectives.- Stability in the Family Business.
£71.24
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Die Wechselwirkung zwischen unternehmerischer
Book SynopsisDie Auseinandersetzung mit künstlerischen Arbeits- und Ausdrucksformen fördert die unternehmerische Innovationsfähigkeit, da zwischen beidem eine innere Verwandtschaft besteht. Dieser These folgt Jeannette zu Fürstenberg, indem sie wirtschaftliche und künstlerische Innovationen der Renaissance untersucht und dabei die Rolle der Medici als Entrepreneurs und als Mäzene herausarbeitet. Aufgrund einer strukturellen Auseinandersetzung mit Prinzipien von Entrepreneurship, Innovation und Kunst zeigt sie, dass das historische Phänomen auch für heutiges Unternehmertum instruktiv sein kann. Table of ContentsWesentliche Aspekte der Innovation in der Kunst der Renaissance.- Strukturelle Innovationen der Wirtschaft der Renaissance.- Das innovative „Unternehmen Medici“.- Das Mäzenatentum der Medici.- Der „kreative Zerstörer“ bei Schumpeter.- Die Wesensverwandtschaft zwischen Entrepreneurship und Kunst.- Ansätze zur Übertragbarkeit von Strukturen künstlerischen Handelns ins Unternehmerische.- Die Medici als Beispiel für die lebendige Verbindung von Entrepreneurship und Kunst.
£54.99
Lean Scaleup Ug Lean Scaleup
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Amazon Digital Services LLC - Kdp A Inteligência Artificial E O Direito Digital Aplicado Aos Negócios
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Editora Senac Sao Paulo Atitude Empreendedora: Descubra Com Alice Seu Pais
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Penguin Random House Grupo Editorial Qué harías si no tuvieras miedo / What Would You
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Westland Publications Limited Zero to Hero (Connect the Dot - Hindi)
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Glen Laman Jamaican Entrepreneurship
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Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Neu gestalteter elektronischer Geschäftsverkehr:
Book SynopsisDieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstärkt in die Steigerung ihrer Online-Verkäufe. Das Buch soll den wachsenden Bedarf von Unternehmern und Unternehmen befriedigen, die hoffen, den chinesischen Markt zu erschließen, und bietet Studenten und Akademikern, die sich dafür interessieren, wie der E-Commerce den chinesischen Einzelhandel geprägt hat, einen Kontext. Table of Contents1. Rahmenbedingungen und Konzepte.- 2. Aufkommende Trends.- 3. Anwendung.
£39.99
Springer Destructive Entrepreneurship in Emerging Markets
Book SynopsisChapter 1. Introduction.- Chapter 2. Economic Freedom and Development: Productive, Unproductive, and Destructive.- Chapter 3. Dark Side of Entrepreneurship Education? An Exploration from a Public University in Mexico.- Chapter 12. The Destructive Impact of Business-Related Terrorism on Start-Up Rates.- Chapter 13. What are the Mindsets about Them? Cognitive Constructions of Productive, Unproductive and Destructive Entrepreneurs.
£150.10