Entrepreneurship / Start-ups Books

Book SynopsisOne of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life.Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed—molding them into highly accomplished individuals—yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a journey of radical self-inquiry, helping you to reset your life by sorting through the emotional baggage that is holding you back professionally, and even more important, in your relationships.Jerry has taught CEOs and their top teams to realize their potential by using the raw material of their lives to find meaning, to build healthy interpersonal bonds, and to become more compassionate and bold leaders. In Reboot, he inspires everyone to hold themselves responsible for their choices and for the possibility of truly achieving their dreams.Work does not have to destroy us. Work can be the way in which we achieve our fullest self, Jerry firmly believes. What we need, sometimes, is a chance to reset our goals and to reconnect with our deepest selves and with each other. Reboot moves and empowers us to begin this journey.Trade Review“An unusually raw and revealing exploration of how our leadership journeys are shaped by the defining moments of our childhood...” — Adam Grant “If you want to be a better leader, or a better person, or both, read this book. A beautifully written, achingly honest account of why you can’t grow a business without growing yourself.” — Angela Duckworth “This book is filled with honesty, vulnerability, and insight. This book teaches us to be brave and pursue radical self-inquiry in an effort to get to know ourselves, to be truthful with ourselves, and to love ourselves. In this pursuit Jerry shines a light on a path that defines a healthier sense of what it means to be a leader. There are countless books offering various ways to become a better leader in the business world. But this is the only book with the insight and wisdom to offer a unique perspective: to be a better leader requires us to be a better human.” — Bijan Sabet “Reboot is a tour de force – brilliant, brave and deeply emotionally resonant. It will inspire those who may sorely need, but don’t seek help, to act. Reboot is powerful, penetrating and psychologically masterful. It’s a gift.” — Dr. Rory Rothman

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Book SynopsisThis collection tells the story of an emerging, dynamic Africa, through the eyes of some of the youngest and most promising African entrepreneurs. Charting the stories of 17 entrepreneurs working in different industries and across Africa, Making Futures: Young Entrepreneurs in a Dynamic Africa showcases the young women and men who are taking charge of their destinies and building business enterprises and innovative non-profits to radically change their lives and the lives of their communities. This collection equips readers with intimate knowledge about the markets and growth across the region, and how young creative entrepreneurs are identifying problems as opportunities and seeding growth in a continent that has been long overlooked, but is poised for explosive growth and opportunity, enabled by technology.

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Book SynopsisJake Knapp (Author) Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.John Zeratsky (Author) John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin. Together, Jake and JZ are the authors of Sprint, Make Time and Click, and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.

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Book SynopsisDyson has become a byword for great design, brilliant invention and global success. Now, James Dyson, the entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life of Learning through Failure.'By continually challenging ourselves, investing in the future and experimenting, we can continue to make the future. We must never stop. Never, for one second become comfortable.' James Dyson In this spirited autobiography, James Dyson interweaves his own life story with a wider exploration of the importance of invention. On the way, the reader encounters challenging and inspirational characters, radical inventions, adventurous engineering, cultural fads, political gamesmanship, legal battles and much else besides.Invention: A Life of Learning through Failure is a 21st century call to arms: creative invention through the research, design and manufa

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Book SynopsisTara Mohr is the founder of the global Playing Big leadership programme for women and an expert on women's leadership and well-being. Trained by the Coaches Training Institute, Tara also holds an MBA from Stanford University. She is much in demand as a key-note speaker - including for the Emerging Women Live conference, TEDx, The White House Project and Harvard Business School - and has been featured in ForbesWoman, Harvard Business Review, Financial Times, BBC and numerous other media outlets.Trade ReviewAt last. At last this very important book has been written, encouraging women to take up all the creative space they deserve in the world. I hope it will empower legions of women to step into their greatness. I couldn't be happier about this publication. -- Elizabeth Gilbert, author of SIGNATURE OF ALL THINGS and EAT, PRAY, LOVEHere comes the glass-ceiling smasher… One of the most important books in my life. If you want to achieve anything, or simply be less stressed, this book will help you do it. In it you will find your voice, your ability, your self-confidence and perhaps even your mission in life. Buy it. Pass it on. -- Shirley ConranFor anyone who feels they’re being held back in their career, this is the book for you. Mohr offers fascinating insights on how to pursue your passion to the next level. It's a well-researched how-to manual you shouldn’t miss. * Marie Claire *A good one for considering what your inner mentor might have to say to counter your inner critic. It's a good book for women wanting to take bold action and manage fear and self-doubt. * Enterprise Nation *We're afraid to put ourselves out there, and hold back, but it doesn't have to be this way . . . It's about negotiating fear and self-doubt to help you build confidence and 'play big' in your life * Happiful *

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Book SynopsisHigh Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: The role of the CEO Managing a board Recruiting and overseeing an executive team Mergers and acquisitions Initial public offerings Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.Trade Review“If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies.” —Reid Hoffman, cofounder of LinkedIn and New York Times No. 1 bestselling author “Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn’t write this when we were in the early days of Box, as it would have saved my ass countless times.” —Aaron Levie, cofounder and CEO of Box “Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics, like managing a board of directors, executing functional reorganizations with as little trauma as possible, and everything in between.” —Dick Costolo, former CEO of Twitter and serial entrepreneur “Elad first invested in Airbnb when we had fewer than 10 people, and he provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs.” —Nathan Blecharczyk, cofounder of Airbnb, chief strategy officer and chairman of Airbnb China “Armed with observations gathered scaling some of the most successful and important companies in Silicon Valley, Elad has no-nonsense, highly applicable advice for any operator transitioning a company from the proverbial garage to the next stage, and beyond.” —Max Levchin, cofounder and CEO of Affirm, cofounder and CTO of PayPal “Elad is one of the most experienced operators in Silicon Valley, having seen numerous companies hit their inflection point. His advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A.” —Brian Armstrong, cofounder and CEO of Coinbase “Elad is one of the best-connected and well-respected early-stage investors in the Valley—he invested in Minted when we had fewer than 50 employees, and his advice was critical to us in growing our business to where we are now, in the low hundreds of millions in sales. In his book, he crystallizes all of these learnings for the next generation of companies.” —Mariam Naficy, cofounder and CEO of MintedTable of ContentsDEDICATION ACKNOWLEDGEMENTS ABOUT THE AUTHOR HOW TO USE THIS BOOK INTRODUCTION CHAPTER 1: THE ROLE OF THE CEO CHAPTER 2: MANAGING THE BOARD CHAPTER 3: RECRUITING, HIRING, AND MANAGING TALENT CHAPTER 4: BUILDING THE EXECUTIVE TEAM CHAPTER 5: ORGANIZATIONAL STRUCTURE AND HYPERGROWTH CHAPTER 6: MARKETING AND PR CHAPTER 7: PRODUCT MANAGEMENT CHAPTER 8: FINANCING AND VALUATION CHAPTER 9: MERGERS & ACQUISITIONS APPENDIX: THINGS TO JUST SAY NO TO

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Book SynopsisBuild a biggerbetterbusinessIf your stress levels are growing faster than your profits, and screwups are hindering your ability to scaleup, it's time to take the leap from business operator to business owner. In this ground-breaking book, five-time founder Tom Williams shares his proven five-part formula to break through your growth ceilings, and confidently scale your business.This book will equip you with the knowledge and practical steps to: Craft an irresistible value proposition to effortlessly attract your ideal customers Get crystal clear on the fastest path to your scaled up future Place the right people, in the right roles, taking total responsibility for business success Develop systems and processes to ensure your business runs like clockwork Build a scalable marketing machine that consistently drives sales and profits

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Book SynopsisEntrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceived—including immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success.It proposes a framework that pinpoints what the author calls the outsider problem—that is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem.Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others. This book will help readers thrive while transcending their underdog status.Table of Contents1. Introduction: Underdog Entrepreneurs Are Everywhere PART ONE: THE OUTSIDER PROBLEM 2. Being on the Outside of Powerful Mainstream Networks 3. Lacking Relevant Know-How 4. Being Subject to Stereotype-Driven Discrimination and Stereotype Threat PART TWO: CODE-BREAKING SKILLS 5. A Growth Mindset 6. Valuable Knowledge from Formal Education 7. Strategic Identity Orientation 8. Complementary Social and Political Skills PART THREE: PUTTING IT ALL TOGETHER AND DRAWING LESSONS 9. An Integrative Framework 10. Commit to Ongoing Learning and Capability Development 11. Strategically Cultivate Mutually Beneficial Networks 12. Experiment With Self-Identities, Don’t Be Rigidly Defined By Them 13. Strategically Accumulate Power and Appropriately Use It 14. Strategically Target and Use Government Support 15. Cultivate Higher-Order Mental Skills 16. Conclusion: Underdog Entrepreneurs’ Most Enduring Asset Epilogue: What Journey Brought Me Here?

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Book SynopsisFrom Chris Guillebeau, the New York Times bestselling author of The $100 Startup, comes a captivating guide that explains how to create new income streams and thrive in today's turbulent economy. The nine-to-five is dead. This is Gonzo Capitalism.'A must-read guide to the new economy. This book will help you navigate emerging paths to prosperity that you didn’t even know existed!'Ozan Varol, bestselling author of Think Like a Rocket ScientistBurdened with piling student debt, stagnant wages, and a rising cost of living, a growing number of enterprising individuals are abandoning the traditional nine-to-five model of modern work. Instead, they’re turning to an ecosystem of unregulated, decentralized platforms to build their own version of success.In Gonzo Capitalism, serial entrepreneur and self-help expert Chris Guillebeau explores this brave new world – from the tech workers wTrade ReviewA must-read guide to the new economy. This book will help you navigate emerging paths to prosperity that you didn’t even know existed. If you weren’t a Guillebeau fan already, you will be after this! -- Ozan Varol, bestselling author of Think Like a Rocket ScientistA fascinating romp through the Wild West of modern capitalism. A field guide to not only understanding what's happening, but how you can directly harness and benefit from it -- Tiago Forte, bestselling author of Building a Second BrainStraightforward, and packs in lots of tips . . . An ideal guide -- Financial Times on Side HustleIf you're not ready to launch your own business after reading this book, you need to go back and read it again! -- Daniel H. Pink, bestselling author of Drive, on The $100 StartupSmart, honest, and dangerous. Why dangerous? Because it is as practical as it is inspiring -- Brene Brown, bestselling author of The Gifts of Imperfection, on The Happiness of PursuitGuillebeau is the Indiana Jones of career experts -- Gretchen Rubin, author of The Happiness Project

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Book Synopsis'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.Trade ReviewA lively read that provides a practical step-by-step guide to founding a business and quickly finding product-market fit. * The Financial Times *Noah Kagan changed my life. I created a business because of him. That business went on to sell for tens of millions of dollars. His writing and ideas are easy to follow and incredibly entertaining. Million Dollar Weekend is the real deal. * Sam Parr, Cofounder of Hampton, Founder of Hustle, Host of My First Million *I admire Noah. This guy has put in the hard work for many years and I’ve watched him stay relevant & put up wins time and time again. I continue to cheer for him! * Gary Vaynerchuk, CEO of Vaynermedia and Veefriends, five-time New York Times bestselling Author *Essential reading for the modern entrepreneur. If you're looking for a book that instils confidence and fun into starting a business, this is it. I love how he focuses on overcoming fear, not spending any money, and making it happen all in a weekend. * Marie Forleo, New York Times bestselling Author of Everything Is Figureoutable *Noah is an animal! Absolutely fearless. I've never met anyone faster at going from idea to first sale. * Tom Bilyeu, Founder of Quest Nutrition, Host of Impact Theory *

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Book SynopsisTable of Contents1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329

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Book SynopsisTrade Review"It's easy to snigger at the swagger, but Calacanis has reason to preen. He hasn't merely survived the bust; he's thrived in it. The qualities that made him annoying to his New York colleagues during the boom-his abrasive demeanor, his hucksterism, his incessant networking-serve him well in the postbubble economy." -- Wired "And that's the thing about Calacanis. Only a sucker would bet against him." -- Fast Company "The sort of person who is frequently described as a character out of a movie." -- The New Yorker "Sequoia Capital has funneled millions of dollars to scores of well-connected entrepreneurs, academics, and other people known as scouts...Mr. Calacanis was one of the earliest scouts and ran an online news startup called Inside.com, in which Sequoia had invested." -- The Wall Street Journal "Jason would never stab you in the back. He might stab you in the face, though." -- Douglas Rushkoff "Arguably the world's greatest angel investor." -- The Twenty Minute VC

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Book SynopsisMagnus Walker grew up in Sheffield and first fell in love with cars as a 10-year-old, after a trip to the 1977 London motor show. He moved to Los Angeles as a teenager and established Serious Clothing, outfitters to Madonna, Alice Cooper, Motley Crue and a host of rock stars, before developing properties in Downtown LA and expanding into the film location business. Today he is one of the world's most prominent collectors and modifiers of Porsche 911s.Trade ReviewAn underground hero * Top Gear *Magnus Walker has rewritten the American dream for a whole new generation... a tale of grit, talent, good timing and a little bit of luck. -- Chris Knapman * Daily Telegraph *Magnus is a fascinating guy... a modern renaissance man. * Jay Leno *Magnus has captured the imagination of hundreds of thousands of motoring enthusiasts with his unrelenting passion * Total 911 *One of the most recognisable characters in the automotive world * Need For Speed *

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Book Synopsis''Pay attention'' - Jason Fried, founder and CEO of Basecamp, bestselling author of ReWork A revolutionary roadmap for building startups that go the distance Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They''re unprofitable, unethical and unsustainable - so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Packed with hard-won, battle-tested lessons from Lavingia''s own journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business. You will learn how to: resist investments that set you up to fail; run a tight ship amid the rise of the gig economy and remote work; develop and release products without failing fast or often; get to profitability and stay there.Trade ReviewPay attention -- Jason Fried, founder and CEO of Basecamp and bestselling authorA must-read for any potential founder. Brilliant insights into starting something simply and sensibly. Best guide to the new world of starting from anywhere -- Derek Sivers, founder of CDBaby and author of Anything You WantA timely, hard-won guide for entrepreneurs looking to build sustainable, profitable businesses with real-world impact. This is the path to a world in which people are able to do what they love for a living, with creativity, ownership and freedom -- Li Jin, founder of Atelier VenturesFew people can simplify a complex topic like Sahil. This book is as fun to read as it is informative -- Morgan Housel, author of The Psychology of MoneyIn a world where things have become grossly overcomplicated, The Minimalist Entrepreneur teaches us how to strip away the unnecessary and do more with less. Sahil has a profound understanding of the power of community and how to build a business with intention, which makes this book a must-read for any aspiring founder -- Alexis Ohanian, Founder, Seven Seven Six and Former Executive Chair, RedditSahil Lavingia's book changed the way I think about my life and my business, and opened my mind to possibilities for a different - and better - model for successful entrepreneurship. A brilliant, fascinating read -- John Green, cofounder of Complexly and author of The Fault in Our Stars and The Anthropocene Reviewed

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Book SynopsisWhat can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn''t talent, network or strategy. It''s an entrepreneurial mindset - and that mindset can be cultivated.Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale''s executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaderTrade ReviewMasters Of Scale is about more than scaling. At its core, it's a book about how wildly successful people have noticed what others haven't, what they did with those ideas and what they learned along the way despite various setbacks. It's also about how curiosity, perseverance, humility and risk have helped turn seemingly impossible ideas into lucrative businesses. * Forbes *A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets. -- Reed Hastings, co-founder and CEO, NetflixWhether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism. -- Satya Nadella, CEO, MicrosoftReid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour. -- Bob Iger, executive chair, Walt Disney Co.To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey. -- Angela Ahrendts, former CEO, Burberry, and former head of Apple Retail

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Book SynopsisSteve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—reimagining the American landscape “and [giving] us hope for America’s future” (Ken Burns).In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs. But America needs help keeping its promises, as it is harder today for innovators who live outside the major tech hubs. For most of the past decade, seventy-five percent of venture capital has gone to just three states—California, New York, and Massachusetts—while the forty-seven states making up the rest of the country have been forced to share the remaining twenty-five percent. And it’s even harder for some people no matter where they live. Less than ten percent of venture capital currently goes to female founders, and less than one percent to Black founders. Since new companies—startups—are responsible for net new job creation, it is essential that entrepreneurs everywhere have the opportunity to start and scale companies. Rise of the Rest is about leveling the playing field for everybody, and in the process creating opportunity and jobs for the people and places that have been left behind. This book tells that story and provides a hopeful perspective on the future of America. In The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream, Case takes readers on an exhilarating journey into the startup communities that are transforming cities nationwide. Rise of the Rest’s signature road trips, on a big red tour bus, have created significant local and national buzz and spotlighted communities large and small that have committed to a new tech-enabled future. Along the way, Case introduces readers to dozens of entrepreneurs whose inspirational stories of struggle and achievement match the most iconic examples of American invention. To date, Case has traveled to forty-three cities on his Rise of the Rest bus tour and has been featured on 60 Minutes, and in The New York Times, USA TODAY, Fast Company, and The Wall Street Journal. With dedicated venture funds, backed by an iconic group of investors, executives, and entrepreneurs including Jeff Bezos, Eric Schmidt, Meg Whitman, John Doerr, Sara Blakely, and Ray Dalio, Rise of the Rest also invests in the most promising high-growth startups located anywhere in the US outside of Silicon Valley, New York City, and Boston. The fund has invested in more than 175 companies across more than eighty cities, including: Phoenix, Chattanooga, Chicago, Denver, Detroit, Louisville, Baltimore, Columbus, St. Louis, Green Bay, Madison, Buffalo, Kansas City, Minneapolis, Cincinnati, Miami, Dallas, Salt Lake City, Omaha, Atlanta, Pittsburgh, Nashville, Indianapolis, New Orleans, and dozens of others.

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Book SynopsisThis isn't your typical business book; it's a passport to the unexpected, offering inspiration and liberation for readers to become global citizens and builders.

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Book SynopsisThe 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.  Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concluTable of ContentsPART 1: THE ENTREPRENEURIAL PERSPECTIVE Chapter 1: The Entrepreneurial Mind-Set  Chapter 2: Corporate Entrepreneurship  Chapter 3: Generating and Exploiting New Entries  PART 2: FROM IDEA TO THE OPPORTUNITY Chapter 4: Creativity and the Business Idea  Chapter 5: Identifying and Analyzing Domestic and International Opportunities  Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur  PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN Chapter 7: The Business Plan: Creating and Starting the Venture  Chapter 8: The Marketing Plan  Chapter 9: The Organizational Plan  Chapter 10: The Financial Plan  P ART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE Chapter 11: Sources of Capital  Chapter 12: Informal Risk Capital, Venture Capital, and Going Public  PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE Chapter 13: Strategies for Growth and Managing the Implications of Growth  Chapter 14: Accessing Resources for Growth from External Sources  Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture  PART 6: CASES<

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Book SynopsisUnicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Raising funding Firing and hiring Understanding your users Making up-scale decisions Going global Deciding when to sell Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

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Book SynopsisFrom the New York Times bestselling author of $100 Startup comes this accessible guide to building a side business from scratch – without having to give up your day job.Side Hustle is about much more than just making some extra cash; it’s about freedom and job security in today’s unstable business environment. That’s because when you receive income from multiple different sources, you are no longer dependent on the whims of a single employer. It affords you choices and options.In the style of $100 Startup, full of practical exercises and peppered with inspiring stories, Chris Guillebeau's Side Hustle shows readers how to brainstorm, choose, implement, launch and refine their side business in just 27 days – with little to no budget and without having to quit their current job.Trade ReviewChris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better ... You can establish your own side hustle in just 5 weeks — with a minimal amount of money and with skills you already have. Which raises a question: What’s stopping you? -- Daniel H. Pink, bestselling author of Drive and To Sell is Human Straightforward, and packs in lots of tips . . . An ideal guide * Financial Times *The essential guide for anyone who wants to create more freedom, opportunity, and security ... Packed with practical tips and strategies — illustrated by compelling stories of real-life hustles — that will inspire readers to start their side hustles now -- Gretchen Rubin, New York Times bestselling author of The Happiness ProjectThere's a great temptation to assume that side hustles are just for "special people," like artists, dreamers, and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle -- Jon Acuff, New York Times bestselling author of Do OverHobbies cost you money, legit side businesses make money. If you want to get on the road to financial freedom and enjoy more passion and choice in your life, Side Hustle can help you take the first critical steps -- Jessica Herrin, CEO and Founder, Stella and DotA Side Hustle isn’t about making a few extra bucks selling lemonade to your neighbors. Chris Guillebeau has created a step-by-step methodology for imagining, building, and launching side projects that can earn real, serious cash. In my years investing on Shark Tank, I’ve seen firsthand how side hustles can take off and grow into some major profits. Whether you want to supplement your pay check, or jumpstart a full-fledged business, Guillebeau will show you how to get your hustle going in just 27 days flat. -- Daymond John, star of ABC’s Emmy Award winning business show Shark Tank

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Book SynopsisIf you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won’t be easy – it may even be the hardest working week of your life – but it is certainly doable. I know, because I have done it myself. The book even includes a seven-day countdown to opening, with tips on cost-effective short cuts and an invaluable list of key pitfalls to avoid. This is a complete practical guide and manual to opening a modern coffee shop, covering every aspect with detailed, step-by-step advice on subjects from the essential how to brew good coffee to how to design and fit out a venue that suits your aims, whatever your budget. There is much more to running a successful coffee shop than pouring a good coffee. You’ll learn how to strike a balance between take-aways and sit-down business; how to promote your coffee shop, importantly via social media; how to attract and retain the best staff; how to interact with customers and build the regular clientele which is the lifeblood of any café; and how to balance the needs of freelancers looking for a place to work while also creating a lively, friendly atmosphere and generating turnover. You will be shown how to profitably expand your food offering to serve alongside the coffee – you’d be amazed at what you can achieve with a single toastie machine – and learn the advantages of a commercial dishwasher, along with much, much more. All this invaluable practical information is leavened with the story of my personal experience as a student funding my living expenses through part-time jobs in hospitality, gradually training on the job as a barista, before finally founding my own one-man coffee shop in Copenhagen – with a minimal budget but plenty of sheer enthusiasm. Less than four years later, my two bustling Darcy’s Kaffes are busy seven days a week on prominent streets in Copenhagen, my branded tuk-tuk operates as a mobile events coffee bar, and I employ eighteen staff. This book tells the story of how I did it, and shows you how you can do it, too.Trade Review'A timely manual for all aspiring café owners.' -- Irish Examiner, Top Business Reads 2023

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Book SynopsisThis is the worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson,...Trade ReviewBranson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text * Mail on Sunday *Grabs you on page one and never lets go ... a rollercoaster ride ... read what makes this brilliant and hardworking man tick * Spectator *Candid and humorous * Times *An incredible man, and this is an incredible autobiography... a great read - sex, balloons, intrigue and money * Sunday Business *A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Bransonis entitled to tell it all. * Evening Standard *

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Book SynopsisAre you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20 - she knows what it's like to be an ambitious and creative woman with big dreams and huge determination...but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: · Get clear on your business vision · Move past the fears and doubts that can get in the way · Understand your audience, so you can truly connect with them · Create your brand and build a tribe of raving fans, subscribers and customers · Manage your time, maintain focus and keep going in the right direction· Condition yourself for success...and so much more! If you're a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic and practical tools you need to follow your heart and bring your vision to life.

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Book SynopsisExplores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.Trade Review"[A] straightforward book that distills the essential knowledge needed to create a completely original company...This quick, original, well-organized read is a valuable tool for budding entrepreneurs." -- Publishers Weekly "This excellent book is a must-read for current and aspiring entrepreneurs." -- Booklist

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Book SynopsisSonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PwC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.Trade Review"Frank, solidly researched and packed with fascinating insights about the reality of building a career around your personal brand - this is the sort of book I wish had been around when I started my career. Sonya Barlow is an exciting voice shaking up the world of entrepreneurship and telling it like it is." * Andrea Thompson, Editor-in-Chief, Marie Claire *"An informative guide for anyone looking to become an entrepreneur. Setting off on your entrepreneurial journey can be daunting, but Sonya Barlow breaks everything down clearly to help you on your way to success." * Anna Jones and Debbie Wosskow OBE, Co-Founders, AllBright *"The book every entrepreneur needs. Reading through this toolkit, it had everything included that would make you feel inspired, prepared and ready to tackle the business world. Unprepared to Entrepreneur truly is a must-read with so many real stories from real people. Sonya Barlow has really hit the nail on the head here." * Anna Flockett, CEO, Startups Magazine *"Unprepared to Entrepreneur is a book for any entrepreneur that has a side hustle or passion project and wants to take it to the next level. Not only does it give advice and simple exercises to build their business, but it also provides a truthful glimpse into what being an entrepreneur is." * Charlotte Williams, Founder, SevenSix Agency *"An honest and real approach to entrepreneurship. I am an entrepreneur myself and have loved reading her journey and can resonate with her experiences. As a South Asian woman I was glad to read the story about a great South Asian entrepreneur that hasn't let setbacks make her quit. A fantastic read for anyone looking to join the entrepreneurial journey." * Ebba Qureshi, Founder and CEO, FemGames *"This is a very personal journey and Sonya Barlow's route to success is full of useful advice. Her voice is clear and her understanding of the modern business environment is insightful. She may not have learnt how to complete a tax return at her business school but she has learnt to research, to write and to reflect. This is a fascinating book and invaluable to anyone thinking of starting their own business today." * Ian Daniel, Business and Management Lecturer, Bayes Business School *"Unprepared to Entrepreneur is the real deal, filled with hard-earned lessons, practical advice and relatable stories from Sonya Barlow's professional journey. It's inspirational, but also brings entrepreneurship down to earth: this book reminds us that it isn't reserved for a rare few, but a path any of us can follow." * Katie Carroll, Head of News, North America and UK, LinkedIn *"What an inspirational and useful toolkit. I work with small business owners daily who would really benefit from reading this book. I will be recommending it to all my contacts!" * Lauren Malone, Head of Female Entrepreneurship, Enterprise Nation *"Sonya Barlow provides us with a great combination of her own experience and practical guidance for aspiring entrepreneurs who would like to follow her lead. She has a wonderful insight into the sorts of hurdles that entrepreneurs encounter and the best ways to surmount them." * Martin Rich, Senior Lecturer, Bayes Business School *"As a slightly unmanageable, self-made entrepreneur - with fingers in many pies - I found this book very reassuring, with its relatable anecdotes and optimistic approach. Sonya Barlow's accessibility, inclusivity and refreshing innovation makes me certain that any starting entrepreneur should own a copy." * Mika Simmons, Actress, Filmmaker and Host of The Happy Vagina Podcast *Table of Contents Chapter - 01: Are you prepared to be an entrepreneur?; Chapter - 02: Entrepreneurship - Nature or nurture?; Chapter - 03: Does your customer understand who you are?; Chapter - 04: Social media for your business; Chapter - 05: Converting your network into your net worth; Chapter - 06: Does teamwork make the dream work?; Chapter - 07: The three Ps of leadership - People, power and purpose; Chapter - 08: Mind over matter; Chapter - 09: Shifting your money mindset; Chapter - 10: How to influence people and win clients; Chapter - 11: Eleven methods to the madness of starting your own business

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Book SynopsisNEW YORK TIMES BESTSELLER: The host of The School of Greatness podcast gives you the practical tools to achieve true greatnessat home, at work, and in your community (Dr. Joe Dispenza)!Discover the mindset shifts you need to reconnect with your purpose, overcome self-doubt, and fulfill your dreams.Are you living your most authentic life? Are you leaning into your purpose or running away from it? Is this the story you want your future self to tell or do you ache for something more?Through his breakthrough discoveries, New York Times best-selling author Lewis Howes reveals how you can rewrite your past to propel yourself into a powerful and abundant future. With raw and revealing personal stories, science-backed strategies from industry-leading experts, and step-by-step guidance, you will learn how to: Clearly define a Meaningful Mission to enhance your purpose for this season of life Identify the root causes of se

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Book SynopsisTable of ContentsForeword xi Introduction xiii Preface xxi PART ONE: MASLOW AND ME 1 Toward a Psychology of Business 3 2 Karmic Capitalism 17 3 The Relationship Truths 31 PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 4 Creating Base Motivation 45 5 Creating Loyalty 61 6 Creating Inspiration 77 PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 7 Creating Satisfaction 99 8 Creating Commitment 119 9 Creating Evangelists 135 PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 10 Creating Trust 159 11 Creating Confidence 175 12 Creating Pride of Ownership 187 PART FIVE: PUTTING THE TRUTHS INTO ACTION 13 The Heart of the Matter 201 14 Peak Leadership Practices 215 15 Creating a Self-Actualized Life 235 Appendix: Peak Managerial Assessment 247 Notes 251 References 259 Acknowledgments 267 The Author 271 Index 273

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Book SynopsisCelebrated historian David Nasaw, whom The New York Times Book Review has called a meticulous researcher and a cool analyst, brings new life to the story of one of America''s most famous and successful businessmen and philanthropistsin what will prove to be the biography of the season.Born of modest origins in Scotland in 1835, Andrew Carnegie is best known as the founder of Carnegie Steel. His rags to riches story has never been told as dramatically and vividly as in Nasaw''s new biography. Carnegie, the son of an impoverished linen weaver, moved to Pittsburgh at the age of thirteen. The embodiment of the American dream, he pulled himself up from bobbin boy in a cotton factory to become the richest man in the world. He spent the rest of his life giving away the fortune he had accumulated and crusading for international peace. For all that he accomplished and came to represent to the American publica wildly successful businessman and capitalist, a self-educated writer, peace activist, philanthropist, man of letters, lover of culture, and unabashed enthusiast for American democracy and capitalismCarnegie has remained, to this day, an enigma.Nasaw explains how Carnegie made his early fortune and what prompted him to give it all away, how he was drawn into the campaign first against American involvement in the Spanish-American War and then for international peace, and how he used his friendships with presidents and prime ministers to try to pull the world back from the brink of disaster.With a trove of new materialunpublished chapters of Carnegie''s Autobiography; personal letters between Carnegie and his future wife, Louise, and other family members; his prenuptial agreement; diaries of family and close friends; his applications for citizenship; his extensive correspondence with Henry Clay Frick; and dozens of private letters to and from presidents Grant, Cleveland, McKinley, Roosevelt, and British prime ministers Gladstone and Balfour, as well as friends Herbert Spencer, Matthew Arnold, and Mark TwainNasaw brilliantly plumbs the core of this facinating and complex man, deftly placing his life in cultural and political context as only a master storyteller can.Trade Review“The definitive work on Carnegie for the foreseeable future, and it fully deserves to be.” —John Steele Gordon, The New York Times “Never has this story been told so thoroughly or so well as David Nasaw tells it in this massive and monumental biography.” —Jonathan Yardley, The Washington Post “Beautifully crafted and fun to read.” —Louis Galambos, The Wall Street Journal “The definitive Carnegie biography has arrived.” —USA Today “Nasaw delivers a vivid history of nineteenth-century capitalism.” —Fortune“Nasaw’s fine book . . . seems sure to be the final word on ‘the Star-spangled Scotchman.’”—Los Angeles Times “Nasaw’s research is extraordinary.” —San Francisco Chronicle “A meticulous account of a paradoxical American original.” —BusinessWeek “Make no mistake: David Nasaw has produced the most thorough, accurate and authoritative biography of Carnegie to date.” —Salon.com “Nasaw’s . . . very well-written biography is timely and instructive . . . Nasaw does brilliant work in bringing [Carnegie] to life.” —Kirkus (starred review)“A comprehensive and often engrossing biography . . . compelling.” —Booklist “In this lucid, meticulous, and finely detailed biography, David Nasaw has delivered the authoritative volume on Andrew Carnegie that we have long awaited. He captures in persuasive fashion the many sides of this energetic and kaleidoscopic personality—the abrasive industrialist, the enlightened philanthropist, the aspiring, often infuriatingly self-deluded author and political polemicist—and thereby makes a valuable contribution to the rich literature of America in the Gilded Age.” —Ron Chernow, author of Alexander Hamilton

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Book SynopsisAn acclaimed historian reveals how our culture became obsessed with working for ourselves and how it distracts us from real economic progress

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Book SynopsisHow would you like to lead yourself towards extraordinary results without ever stopping yourself in your tracks? You are driven, goal-orientated and aspire to more: you are a leader, at work and at home. So, how do you step up to that next level? By getting out of your own way and pushing through your fears and past your comfort zone. But reaching that edge is scary... In Lead Beyond The Edge, Frederique Murphy provides you with the mind strategies you need to rewire your brain for success. You will know how to overcome any challenges to accomplish anything, anytime, anywhere. Discover scientific strategies to lead transformations from within. Learn by doing more than just reading to enhance your cognitive functions. Access a powerful 12-step framework to fire up your brain on command. You can lead beyond the edge but only if you know what to do when your brain resists. Thanks to Frederique’s actionable strategies, memorable science and personal stories, experience self-directed neuroplasticity by building this bold path and make your extraordinary happen! FREDERIQUE MURPHY is a leadership mindset strategist, who inspires and equips leaders to move through extraordinary change. With her Mountain Moving Mindset platform, as an international keynote speaker and award-winning consultant, she works with global organizations, tapping into the power of their leaders’ minds to rewire their brains for success. Frederique lives in Ireland with her husband, and off stage, you will find her baking, practicing yoga, hiking or dancing.Trade ReviewEnthusiasm bursts out of this book, as Murphy shares her framework for increasing self-confidence, overcoming self-doubt and limitations, and pushing beyond the comfort zone. She shows how her framework is underpinned by neuroscience and illustrates with case studies as well as her own personal story... If Frederique talks as she writes, I suspect she’s a great motivational speaker. Emily Hutchinson, Associate Editor (books), Director of Apply Psychology * The Psychologist *In reading this book you will appreciate how the author demystifies how to work with your brain, as she guides you step-by-step through the process of positive change that will enable you to see the clear path which will support you in achieving your goals and dreams. * Management Services *Table of ContentsFRONT MATTERPraise for ‘Lead Beyond The Edge’TitleDedicationEpigraph [‘Path’ quote from Henry David Thoreau]TOCList of Illustrations [x17]ForewordAcknowledgementsIntroduction [The Why]Prologue [Opens Story]BODYINTRO CIRCUIT [Launch]Problem [Being Fearless]Solution – What [Brain, Neuroplasticity, Fear]Solution – How [Framework] + IllustrationCIRCUIT 1: ACCEPT with Strategic Control [Belief] + IllustrationWire 1.0: Accept (1/3) [Inner Dialogue] + IllustrationWire 1.1: Strategic Control - Strategy (1/3) [Stop] + IllustrationWire 1.2: Strategic Control - Strategy (2/3) [Scribe] + IllustrationWire 1.3: Strategic Control - Strategy (3/3) [Sleep] + IllustrationWire 1.4: CIRCUIT 1 Recap and Transition to CIRCUIT 2CIRCUIT 2: ADOPT with Inspiring Resilience [Attitude] + IllustrationWire 2.0: Adopt (2/3) [Mental Rehearsal] + IllustrationWire 2.1: Inspiring Resilience - Strategy (1/3) (Notice] + IllustrationWire 2.2: Inspiring Resilience - Strategy (2/3) [Sense] + IllustrationWire 2.3: Inspiring Resilience - Strategy (3/3) [Learn] + IllustrationWire 2.4: CIRCUIT 2 Recap and Transition to CIRCUIT 3

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Book SynopsisThe bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he''d be famous for a TV show about how to run profitable eateries, or that he''d be head of a business empire. But he is and he did. Here''s how.In the beginning there was nothing.Not a sausage penniless, broke, fucking nothing and although, at a certain age, that didn't matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the all-time dysfunctional' poker hand.I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn't like that. It would take years before the lessons of life, business and money began to click into place before, as they say, I had a pot to piss in.This is the story of how those lessons were learned.This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon's journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.Trade Review'A truly inspiring read that makes you realise if you want something enough, it's there for the taking.' The Sun Praise for Humble Pie: ‘Gordon Ramsay’s Humble Pie – so exuberantly angry boastful, cliche-ridden, expletive-laden and touchingly sincere that I can’t believe that a single sentence has been written by anyone but the failed footballer, great cook, telly star and businessman himself. He’s the genuine bollocks, as he’s so fond of saying, and this is the tale of his personal class struggle.’ – The Observer 'Inspirational stuff.' Heat ‘I cannot recommend strongly enough that every BII member reads it… The book is an inspiration. Anybody running any kind of business will benefit from reading this.’ BII Business magazine

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Book SynopsisAmazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

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Book Synopsis‘A gripping but utterly heartrending read’ – The Sunday Times ‘A must-read for beauty fans and budding entrepreneurs alike’ – Glamour  Jo Malone is the inspirational British businesswoman responsible for creating her globally renowned beauty business and, more recently, her new brand 'Jo Loves'. This, her first autobiography, tells in full her incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school with no qualifications, to becoming an international brand name and one of the world's most successful entrepreneurs. Jo's lively story explores how her fascination with smell teamed with her natural ability to create world-famous blends such as 'Lime, Basil & Mandarin', revolutionised the way we think about fragrance. Her unique talent for pioneering innovation and originality within her field is unrivaTrade Review‘You won’t fail to be inspired by this scented story’ * You, Mail on Sunday *‘Lively and gripping’ * OK! *‘A gripping and utterly heartrending read’ * Sunday Times *‘A fantastic read… Jo’s courageous story is not just for those who are fans of her famous scents and fancy bags, but also for budding entrepreneurs’ * The Sun *‘For any budding entrepreneur the Jo Malone story is inspirational’ * Daily Express *‘An extraordinary, inspiring life… a snuggle-down and contemplate “what have I done with my life” kinda book. Take notes!’ * Woman & Home *‘An invaluable manual for any would-be entrepreneur’ * Evening Standard *‘Has appeal as a rags to riches story but also will act as an inspiration for anyone dreaming of starting their own business.’ * Love Reading *‘Incredible’ * Gransnet *‘A must-read autobiography for fragrance lovers, budding entrepreneurs and anyone who’s ever felt that the odds are against them’ * Get The Gloss *‘A must-read for beauty fans and budding entrepreneurs’ * Glamour *‘Honest and inspiring’ * Good Housekeeping *‘Inspirational’ * Prima *‘A fascinating life writ large’ * Sunday Business Post *‘She not only takes you on the journey of her business successes and plaudits but she lets you in on the emotional side of her life, like a trusted friend… She writes movingly, but never self-pityingly, of those dark times. She's brings you into her world and it's utterly compulsive. To anyone going through dark or stormy days themselves, her determination and vision are inspiring.’ * Management Today *

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Book SynopsisRachel Bridge is the former Enterprise Editor at The Sunday Times and is now a columnist at the Sunday Telegraph where she writes about entrepreneurs and small business. She has written five books about entrepreneurs: How to Make a Million Before Lunch and How to Start a Business Without Any Money, published by Virgin Books, and How I Made It, My Big Idea and You Can Do It Too, published by Kogan Page. She is a professional public speaker and regularly speaks at conferences and events around the world. She has an MA in Economics from Cambrid e University and took a one-woman show about entrepreneurs to the Edinburgh Comedy Festival in 2010. www.rachelbridge.comTrade ReviewSetting up a successful business is a daunting task for any entrepreneur. Many fail at the first attempt and need encouragement to get back out there. How to Make a Million before Lunch gives you that encouragement in practical steps to help start, build and manage a business. Read it. Take the leap, but remember try to have fun along the way! * Sir Richard Branson *Becoming an entrepreneur is one of the most exciting things anyone can do and this book should be on the bookshelf of anyone who dreams of running their own business. Rachel Bridge has written a practical guide to maximising your chances of success in a very clear and informative way. An essential book for every budding entrepreneur. * Peter Jones, entrepreneur and star of BBC's Dragons' Den *

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Book SynopsisTable of ContentsHow to Read This Book vii Preface xiii Who is This Book For? xvii Introduction xxi A Repeatable Path xxii Why a Second Decade? xxiv The Four Steps: A New Path xxix Getting Started Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1 Chapter 2: The Path to the Epiphany: The Customer Development Model 19 The Customer Development Manifesto 31 Step One: Customer Discovery Chapter 3: An Introduction to Customer Discovery 53 Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69 Chapter 5: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?” 189 Chapter 6: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution 227 Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257 Step Two: Customer Validation Chapter 8: Introduction to Customer Validation 277 Chapter 9: Customer Validation, Phase One: “Get Ready to Sell” 291 Chapter 10: Customer Validation, Phase Two: “Get Out of the Building and Sell!” 357 Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413 Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429 The Startup Owner’s Manual “Site” Map 465 Appendix A: Customer Development Checklists 469 Appendix B: Glossary 531 Appendix C: How to Build a Web Startup: A Simple Overview 541 Acknowledgements 549 About the Authors 553 Index 557

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Book SynopsisAre you looking to enhance your mentorship skills and make a lasting impact on the entrepreneurial world? Renowned entrepreneur and investor Brad Feld shares his decades of experience and expertise in developing and refining the art of mentorship through the philosophy of GiveFirst.The GiveFirst philosophy encourages individuals to give their time, resources, and expertise to others without expectation of immediate return. It goes beyond the "Pay it Forward" mentality, showing you how to adopt a continuous, optimistic, and empathetic mindset in your professional life. It reinforces positive feedback loops that impact not only individuals but also entire communities. In this book you''ll discover how GiveFirst can help you create a vibrant startup community by breaking free from a transactional mindset and becoming an extraordinary mentor.Whether you are just starting your professional journey or well into it, GiveFirst is a must-read for anyone looking to develop their mentorship skills and build meaningful connections. With practical tips, real-life examples, and insightful reflections, this book will guide you through the journey of becoming an extraordinary mentor who can inspire, challenge, and empower. Get ready to transform yourself and those around you.

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Book SynopsisFrom the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- What can you do now so there are no regrets aged 40, 50 or 80? As Scott Galloway puts it, by the time you hit your mid twenties sh*t gets real. Life become stressful. Even the smart, the hard working and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature, take-no-prisoners style, has developed a dynamic formula for a life well lived. In The Algebra of Happiness Galloway tells you how life can be navigated and negotiated better to maximise happiness and minimise the inevitable stress. Delivering practical advice and hard-won wisdom on everything from when to own property to how hard to work, this is self-help for anyone struggling with life's big questions. Through simple equations that measure the relationship between success, resilience and failure or the correlation between happiness and money, Galloway attempts to convert intangible advice to tangible equations.Trade ReviewThe Algebra of Happiness offers raw and vulnerable wisdom, delivered with heart. We all can learn from Galloway's mistakes and insights. * Derek Sivers, author of 'Anything You Want' *This book is required reading for everyone with a heartbeat. Scott delivers profound, hard-earned life lessons that will resonate with anyone who hasn't had their common sense surgically removed. * Eric Barker, author of 'Barking Up the Wrong Tree' *

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Book SynopsisReady for a change? Want to integrate your personal and professional life in a more satisfying way? Whether you're considering going it alone or you just want more fulfilment at work, Ollie Henderson can help. He's reimagined his own career, and he's interviewed hundreds of entrepreneurs, leaders and experts to find out their secrets, too. Discover 10 principles that will help you take control of your future and generate new opportunities, so you can reimagine your career for good.

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Book SynopsisCrawford and Plavin-Masterman argue that only by breaking open obstacles to broad-based entrepreneurship, both within and outside of existing organizations, can we break free from fossil fuel dependency and mitigate the spread of grievance culture and deepening global inequality.

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Book SynopsisScaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what''s involved, and the strategies needed to take your business (or not-for-profit) to the next level. You''ll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

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Book Synopsis''Wilfred''s sheer ambition is an inspiration. We can all learn from it.'' - Peter Bazalgette''Based on my career, Wilfred Emmanuel-Jones'' approach to risk can produce huge dividends'' - Nigel Travis, chairman of Dunkin'' Brands and author of The Challenge CultureJeopardy is the single greatest catalyst for making things happen in life.In Jeopardy, award-winning entrepreneur Wilfred Emmanuel-Jones argues that our natural instinct for caution is one of the greatest barriers to making progress in life, and shows how embracing jeopardy is essential if you want to succeed.Drawing on a life that has taken him from a deprived childhood in inner-city Birmingham to becoming one of the nation''s most famous farmers, he demonstrates how we can all go further in life by learning to escape the fears that stop us from achieving our ambitions.Wilfred Emmanuel-Jones is no stranger to jeopardy: he remortgaged his house Trade ReviewWilfred is a one-off; as you'd know if you've ever eaten a Black Farmer sausage, watched any of his TV shows or even listened to one of his political speeches (I've done all three). Wilfred's sheer ambition is an inspiration. We can all learn from it. * Peter Bazalgette *Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends -- Nigel Travis, Chairman of Dunkin' Brands and author of The Challenge CultureThis book will help the reader become positive about overcoming adversity and failure, while ensuring that dreams have a better chance of being achieved. Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends. * Nigel Travis, Chairman and CEO of Dunkin' Brands (owers of Dunkin' Donuts and Baskin Robbins) and author of Challenge Culture *

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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