Economics Books
Oxford University Press The Origins and Evolution of New Businesses
Book SynopsisFew would deny the crucial role that entrepreneurs play in our increasingly global economy--but exactly what is this vital, yet loosely defined business force we call the entrepreneurial spirit? This landmark study is the first to examine analytically the nature of the opportunities that entrepreneurs pursue, the problems they face, the traits they require, and the social and economic contributions they make. Until recently, entrepreneurs have been largely ignored in modern economic theory. But at the dawn of a networked age, marked by the advent of e-business and the home office, there''s no question that entrepreneurs have recaptured the popular imagination. Studies now show that most men and women dream of starting their own businesses rather than rising through the corporate ranks. Yet in spite of increased attention by many of today''s leading business schools, entrepreneurship has remained largely a mystery, an apparantly intuitive sense of values possessed by certain individualTrade ReviewTruly fascinating ... I would wholeheartedly recommend this book. * Financial Adviser *The book is very useful for scholars and policy-makers who want to understand the crucial economic activity of starting and growing a business. * Urban Studies *Any future theorising about the role and nature of the entrepreneur must take account of this book. * Financial Times *The wealth of information contained in this book adds up to a very persuasive case and policy-makers (and all those interested in encouraging entrepreneurship) would do well to consider this book very carefully. * Community Affairs Briefing *This book will find a welcome reception from business schools that are focussing on courses in entrepreneurship and may also appeal to corporate executives who are trying too instill an entrepreneurial spirit in their employees. * Booklist *... the book is filled with useful and even startling insights based on exhaustive research." * The Standard (on-line) *Table of ContentsPreface Acknowledgements Introduction The Nature of Promising Start-ups 1: Endowments and Opportunities 2: Planning vs. Opportunisitc Adaptation 3: Securing Resources 4: Distinctive Qualities 5: Corporate Initiatives 6: VC-Backed Start-ups 7: Revolutionary and Ventures 8: Summary and Generalizations The Evolution of Fledgling Businesses 9: Missing Attributes 10: Existing Theories and Models 11: Critical tasks 12: Exceptional Qualities Societal Implications 13: Reexamining Schumpeter 14: Facilitating Conditions Conclusion Appendix 1: Background Information: 1989 INc. 500 Study Appendix 2: Partial List of Student Papers Written on Successful Entrepreneurs Notes References Index
£39.89
Oxford University Press, USA The Legacy of Fischer Black
Book SynopsisFischer Black was a remarkable social scientist, one whose contributions range from the lofty perch of highbrow theory to the trenches of practical application. The papers represented in this work span the same range, the contributions of a remarkable array of financial economists who embody in different ways Fischer''s ideal of insight from economic theory that both guides and is rooted in the kind of detailed observation of relevant aspects of actual financial markets. It is hoped that readers find this volume to be both a fitting tribute and a stimulus to further research. After all, the advancement of economic science remained a constant goal throughout Fischer''s remarkable career in the many and disparate venues in which he plies his trade.Table of Contents1: Bruce N. Lehmann: Fischer Black on Valuation: The CAPM in General Equilibrium 2: Stewart C. Myers: Fischer Black's Contributions to Corporate Finance 3: Myron S. Scholes: Crisis and Risk Management 4: Robert Litterman: Hot Spots and Hedges 5: Stephen A. Ross: Markets for Agents: Fund Management 6: Mark Rubinstein and Jens Jackwerth: Recovering Probabilities and Risk Aversion from Options Prices and Realized Returns 7: Michael Brennan, Tarun Chordia, and Avanidhar Subrahmanyam: Cross-Sectional Determinants of Expected Returns 8: Bruce N. Lehmann: On Cross-Sectional Determinants of Expected Returns 9: Scott F. Richard: Exploring a Two-Factor Markovian, Lognormal Model of the Term Structure of Interest Rates 10: Douglas T. Breeden: Convexity of Empirical Option Costs of Mortgage Securities 11: Roger D. Huang and Hans R. Stoll: The Supply and Demand of Immediacy: Evidence from the NYSE 12: Darrell Duffie: Black, Merton, and Scholes - Their Central Contribution to Economics Index
£70.30
Oxford University Press The Origins of Value
Book SynopsisThe essays in this volume are written by a distinguished and adventurous set of historians and economists who have been willing, in many cases, to step beyond their typical field of inquiry and explore the historical foundations of financial innovation. The essays are motivated by the need to place our current age of finanical revolution in historical perspective. The continuing process of financial innovation, as sophisticated as it may seem to most of the modern world, is in fact built on surprisingly few basic principles: the inter-temporal transfer of value through time, the ability to contract on future outcomes, and the negotiability of claims. This book traces the evolution of these basic principles of finance through 3,000 years of history - to the dawn of writing. The methodology that is used can be thought of as financial archaeology in the sense that the authors focus on primary survived financial documents to draw their conclusions such as clay tablets, notched sticks, seaTrade Review"An all-embracing historical survey of the financial innovations that have changed the world...this remarkable book gives us an invaluable historical perspective on a terrifying age of financial revolution." THES, December 2005"P0ssibly the first book designed for Wall Street coffee tables." * The Economist *"Beautifully illustrated... Indeed, this is something of a
£133.00
Oxford University Press TwentiethCentury Sprawl
Book SynopsisHere, Owen Gutfreund offers a fascinating look at how highways have dramatically transformed American communities nationwide, aiding growth and development in unsettled areas and undermining existing urban centers. Gutfreund uses a follow the money approach, showing how government policies subsidized suburban development, ] and fueled a chronic nationwide dependence on cars and roadbuilding, with little regard for expense, efficiency, ecological damage, or social equity. The consequence was a combination of unstoppable suburban sprawl, along with ballooning municipal debt burdens, deteriorating center cities, and profound changes in American society and culture. Gutfreund tells the story via case studies of three communities--Denver, Colorado; Middlebury, Vermont; and Smyrna, Tennessee. Different as these places are, they all show the ways that government-sponsored highway development radically transformed America''s cities and towns. Based on original research and vividly written, TweTrade Review"Twentieth-Century Sprawl demonstrates convincingly how the financing of highways became a de facto national policy that subsidized growth on the urban periphery at the expense of older cities and inner-ring suburbs. We are living with the consequences of this policy today. A compellingly important book."--David Schuyler, Professor of American Studies, Franklin and Marshall College, and author of A City Transformed: Redevelopment, Race, and Suburbanization in Lancaster, Pennsylvania 1940-1980"A good primer on the road we took to the suburbanization of America--so that we don't drive it exactly the same way in the future."--Detroit Free Press"In the first thorough history of urban sprawl, Owen Gutfreund reveals how misguided government programs, business lobbying, and civic boosterism led to America's radically decentralized urban landscape and shows the high social and financial costs of subsidizing automobility. Twentieth-Century Sprawl will appeal to historians, planners, and policy-makers--and anyone who wants to understand how we wound up in the traffic-clogged mess we're in."--Clifton Hood, Professor of History, Hobart and William Smith Colleges, and author of 722 Miles: The Building of the Subways and How They Transformed New York"In examining three disparate sites--in Colorado, Tennessee, and Vermont--Owen Gutfreund convincingly argues that the impact of the automobile goes beyond individual preferences and local needs. Rather, he shows that automobility has been driven by government policies at all levels with profoundly disturbing consequences. Bound to fuel further criticism and debate, Gutfreund's study deserves close consideration in any future policy debate over the course of metropolitan development."--Howard Gillette, Jr., Professor of History, Rutgers University-Camden, and author of Between Justice and Beauty: Race, Planning, and the Failure of Urban Policy in Washington, D.C."In Twentieth-Century Sprawl, Owen Gutfreund challenges prevailing myths equating highway construction with equity and choice to show how competition over finances, route ways, and political authority gave rise to cross-sectoral coalitions among advocates from rural roads, inter-metropolitan parkways, and a national system of primary motorways. Through a carefully selected set of case studies the author links policy with practice and we come to see our contemporary urban landscape anew, as the product of specialized knowledge, narrow definitions of the public good, and a surprising degree of ad hoc planning."--Greg Hise, School of Policy, Planning & Development, USC
£20.99
Oxford University Press Understanding Poverty
Book SynopsisUnderstanding poverty and what to do about it, is perhaps the central concern of all of economics. Yet the lay public almost never gets to hear what leading professional economists have to say about it. This volume brings together twenty-eight essays by some of the world leaders in the field, who were invited to tell the lay reader about the most important things they have learnt from their research that relate to poverty. The essays cover a wide array of topics: the first essay is about how poverty gets measured. The next section is about the causes of poverty and its persistence, and the ideas range from the impact of colonialism and globalization to the problems of excessive population growth, corruption and ethnic conflict. The next section is about policy: how should we fight poverty? The essays discuss how to get drug companies to produce more vaccines for the diseases of the poor, what we should and should not expect from micro-credit, what we should do about child labor, how toTrade ReviewA serious examination of where we stand and what we need to do. * Nicholas Kristof, The New York Review of Books *Mass poverty is mankind's oldest, yet still most pressing, problem. Understanding Poverty describes the attack that economists are making to understand it on many different fronts. Every reader of the essays in this superb volume will appreciate the currrent excitement of development economics and the enormous progress it has made in the last two decades. * George Akerlof, Nobel Laureate in Economics, 2001 *Table of ContentsAbhijit Vinayak Banerjee, Roland Bénabou and Dilip Mookherjee: Introduction 1: Angus Deaton: Measuring Poverty PART I: The Causes of Poverty 2: Daron Acemoglu, Simon Johnson, & James Robinson: Understanding Prosperity and Poverty: Geography, Institutions, and the Reversal of Fortune 3: Stanley L. Engerman & Kenneth L. Sokoloff: Colonialism, Inequality, And Long-Run Paths Of Development 4: Thomas Piketty: The Kuznets Curve: Yesterday and Tomorrow 5: Philippe Aghion & Beatriz Armendàriz de Aghion: A New Growth Approach to Poverty Alleviation 6: Abhijit Vinayak Banerjee: Globalization and All That 7: Pranab Bardhan: The Global Economy and the Poor 8: Mukesh Eswaran & Ashok Kotwal: The Role of Agriculture in Development 9: T. Paul Schultz: Fertility and Income 10: Mukesh Eswaran: Fertility in Developing Countries 11: Jean-Jacques Laffont: Corruption and Development 12: Edward Miguel: Ethnic Diversity and Poverty Reduction PART II: How Should We Go About Fighting Poverty? 13: Emmanuel Saez: Redistribution toward Low Incomes in Richer Countries 14: Martin Ravallion: Transfers and Safety Nets in Poor Countries: Revisiting the Trade-Offs and Policy Options 15: Dilip Mookherjee: Poverty Persistence and Design of Antipoverty Policies 16: Christopher Udry: Child Labor 17: Kaushik Basu: Policy Dilemmas for Controlling Child Labor 18: Anne Case: The Primacy of Education 19: Timothy Besley & Maitreesh Ghatak: Public Goods and Economic Development 20: Jean Tirole: Intellectual Property and Health in Developing Countries 21: Michael Kremer: Public Policies to Stimulate Development of Vaccines for Neglected Diseases 22: Jonathan Morduch: Microinsurance: The Next Revolution? 23: Robert M. Townsend: 23) Credit, Intermediation, and Poverty Reduction PART III: New Ways of Thinking About Poverty 24: Esther Duflo: Poor but Rational? 25: Sendhil Mullainathan: Better Choices to Reduce Poverty 26: Kaivan Munshi: Nonmarket Institutions 27: Glenn C. Loury: Racial Stigma: Toward a New Paradigm for Discrimination Theory 28: Debraj Ray: Aspirations, Poverty and Economic Change
£45.12
Oxford University Press Inc Setting Limits Fairly Learning to Share Resources for Health
Book SynopsisThe central idea behind this book is that we lack consensus on principles for allocating medical resources, and in the absence of such a consensus we must develop and rely on a fair decision-making process for setting limits on health care. The authors provide an analysis of the current situation, reviewing typical solutions, before describing their own approach. The audience for the book is global since the problem of limited resources cuts across all types of health care systems whether or not they have universal coverage.In its first edition Setting Limits Fairly stimulated considerable work on setting priorities in health care. The second edition includes a new chapter on the international response to accountability for reasonableness and two new chapters on applications of the approach in developing countries and in human rights approaches to health.Trade Review"A valuable addition to the discourse on health policy making."--Doody'sTable of Contents1. Our Lives in Whose Hands ; 2. Justice, Scarcity, and Public Accountability for Limits ; 3. The Legitimacy Problem and Fair Process ; 4. Accountability for Reasonableness ; 5. Managing Last-Chance Therapies ; 6. Lung Volume Reduction Surgery: A Case Study ; 7. Making Pharmacy Benefits Accountable for Reasonableness ; 8. Indirect Limit Setting: Accountability for Physician Incentives ; 9. Accountability for Reasonableness in Action: Public Sector Mental Health Care Contracting ; 10. An International Learning Curve ; 11. Learning to Share Medical Resources ; 12. Revisiting the International Learning Curve ; 13. Developing Country Applications of Accountability for Reasonableness ; 14. New Uses for Accountability for Reasonableness ; Conclusion: What Next?
£46.49
British Academy Proceedings British Academy 2001 Lectures 117 Proceedings of the British Academy
a huge range and FREE tracked UK delivery on ALL orders.
£90.00
Oxford University Press Colonial Capitalism and the Dilemmas of Liberalism
a huge range and FREE tracked UK delivery on ALL orders.
£33.72
OUP Oxford The Oxford Handbook of Adam Smith
Book SynopsisAdam Smith (1723-90) is a thinker with a distinctive perspective on human behaviour and social institutions. He is best known as the author of the An Inquiry into the Nature and Causes of the Wealth of Nations (1776). Yet his work is name-checked more often than it is read and then typically it is of an uninformed nature; that he is an apologist for capitalism, a forceful promoter of self-interest, a defender of greed and a critic of any ''interference'' in market transactions. To offset this caricature, this Handbook provides an informed portrait. Drawing on the expertise of leading Smith scholars from around the world, it reflects the depth and breadth of Smith''s intellectual interests. After an introductory outline chapter on Smith''s life and times, the volume comprises 28 new essays divided into seven parts. Five sections are devoted to particular themes in Smith''s corpus - his views on Language, Art and Culture; his Moral Philosophy; his Economic thought, his discussions of HisTrade ReviewThis ambitious volume, containing no fewer than 28 original contributions, covers every aspect of Adam Smith's work, providing assessment of his conclusions on economic and social progress and how far these might generate moral principles which would offer guidelines for governmental action. * Professor Sir Alan Peacock, DSC, BFA, FRSE *This volume, edited by leading Adam Smith scholars, collects fresh contributions to the multidisciplinary understanding and interpretation of Adam Smith for all time. It is a most welcome and timely addition to the re-surging rediscovery of Adam Smith. * Vernon L. Smith, Chapman University, 2002 Nobel Laureate in Economics *This unusually wide-ranging and interdisciplinary volume makes a splendid contribution to the growing contemporary literature on Adam Smith. It will be of interest both to students and accomplished scholars of Smith's work. The essays are meticulously edited and well-written. * Charles L. Griswold, Philosophy Department, Boston University *Adam Smith had a profound wisdom and grasp of human nature and civil society. This Handbook introduces us to his comprehensive thought and leads us to contemplate the capability of humankind to create a universal good society * Hideo Tanaka, Professor, Kyoto University *Table of ContentsPART I: ADAM SMITH: HERITAGE AND CONTEMPORARIES; PART II: ADAM SMITH ON LANGUAGE, ART, AND CULTURE; PART III: ADAM SMITH AND MORAL PHILOSOPHY; PART IV: ADAM SMITH AND ECONOMICS; PART V: ADAM SMITH ON HISTORY AND POLITICS; PART VI: ADAM SMITH ON SOCIAL RELATIONS; PART VII: ADAM SMITH: LEGACY AND INFLUENCE
£34.99
Oxford University Press Introduction to Computational Economics Using Fortran
Book SynopsisThis exercise and solutions manual accompanies the main edition of Introduction to Computational Economics Using Fortran. It enables students of all levels to practice the skills and knowledge needed to conduct economic research using Fortran.Table of Contents1: Fortran 90: A simple programming language 2: Numerical solution methods 3: The static general equilibrium model 4: Topics in finance and risk management 5: The life-cycle model and intertemporal choice 6: The overlapping generation model 7: Extending the OLG model 8: Introduction to dynamic programming 9: Dynamic macro I: Infinite horizon models 10: Life-cycle choices and risk 11: Dynamic macro II: The stochastic OLG model
£45.59
Oxford University Press The Government of Risk
Book SynopsisWhy does regulation vary so dramatically from one area to another? Why are some risks regulated aggressively and others responded to only modestly? Is there any logic to the techniques we use in risk regulation? These key questions are explored in The Government of Risk. This book looks at a number of risk regulation regimes, considers the respects in which they differ, and examines how these differences can be justified.Analyzing regulation in terms of ''regimes'' allows us to see the rich, multi-dimensional nature of risk regulation. It exposes the thinness of society-wide analyses of risk controls and it offers a perspective that single case studies cannot reach. Regimes analysis breaks down the components of risk regulation systems and shows how they interact. It also shows how different parts of the same regime may be shaped by different factors and have to be explained and understood in quite different ways. The Government of Risk shows how such an approach is of high policy releTrade ReviewReview from previous edition Full of insights. The classification scheme set out in the book will serve anyone involved in practical institutional design well beyond the specific examples it presents. * Political Studies *The Government of Risk is a significant contribution to the exisiting literature on risk regulation... a first... step towards a satisfactory comparative analysis of risk regulation schemes. * West European Politics *Sweeping in the breadth of [its] academic scholarship... The Government of Risk [is] sure to have an enduring impact on the debate. * Public Law *The Government of Risk is an important book, and perhaps a major one, for several reasons... This volume both brings some of the best developed resources of political science and public administration studies to bear upon issues of risk, from which both the field of risk scholarship and political science can only benefit.... In grounding this cross-disciplinary framework clearly in theory, the book presents future researchers with an invaluable book. * PERRI 6 *Table of ContentsSECTION 1: INTRODUCING RISK REGULATION REGIME; SECTION 2: EXPANDING VARIATION IN RISK REGULATION REGIMES; SECTION 3: EXPLORING THE DYNAMICS OF RISK REGULATION REGIMES
£70.30
Oxford University Press (UK) Measuring Inequality
Book SynopsisWhat do we mean by inequality comparisons? If the rich just get richer and the poor get poorer, the answer might seem easy. But what if the income distribution changes in a complicated way? Can we use mathematical or statistical techniques to simplify the comparison problem in a way that has economic meaning? What does it mean to measure inequality? Is it similar to National Income? Or a price index? Is it enough just to work out the Gini coefficient?Measuring Inequality tackles these questions and examines the underlying principles of inequality measurement and its relation to welfare economics, distributional analysis, and information theory. The book covers modern theoretical developments in inequality analysis, as well as showing how the way we think about inequality today has been shaped by classic contributions in economics and related disciplines. Formal results and detailed literature discussion are provided in two appendices. The principal points are illustrated in the main teTrade ReviewIt complements contemporary theoretical developments * THES *Table of Contents1. First Principles ; 2. Charting Inequality ; 3. Analysing Inequality ; 4. Modelling Inequality ; 5. From Theory to Practice ; A. Technical Appendix 26 ; B. Notes on Sources and Literature
£50.35
University of Chicago Press The Road to Serfdom
Book SynopsisFirst published in 1944, this book looks at political philosophy, intellectual and cultural history, and economics.Trade Review"A version of a recognized classic text that provides a full and rich context from which to understand its emergence and eventual powerful impact on the course of events and ideas in the twentieth century. . . . The University of Chicago Press and Bruce Caldwell have done an excellent job in dressing up this classic book for both the general reader and scholars in a variety of disciplines and the hiostory of ideas."--Steven Horwitz "EH.Net " "It takes courage, or something like it, to declare one's offering 'The Definitive Edition'. . . . I have no hesitation, though in describing this as an excellent edition."--Roger Kimball "New Criterion " "In my opinion it is a grand book. . . . Morally and philosophically I find myself in agreement with virtually the whole of it: and not only in agreement with it, but in deeply moved agreement." --John Maynard Keynes
£16.04
Palgrave MacMillan Us The Social and Economic Origins of Monarchy in Jordan Middle East Today
Book SynopsisAn interpretative history of the emergence and consolidation of the modern state in Jordan, this book examines the resilience of the Hashemite monarchy and the economic sources of social power under Ottoman, British, and post-colonial Hashemite rule.Table of ContentsThe Paradoxes of an Enduring Monarchy Two Images of Hashemite Rule Before Hashemite Rule: Ottoman Order and Local Order in South-Eastern Syria The Origins of Hashemite Rule: From Ottomanism to Localism in South-Eastern Syria The Establishment of Hashemite Rule: The Evolution of TransJordan The Infrastructure of Hashemite Power in the Towns The Infrastructure of Mandatory Power in the Steppe From Mandate to Kingdom: The Social Origins of Hashemite Power in the Sown The Cohesion of the East Bank: The Consolidation of Hashemite Power The Moral Economy of Hashemite Rule in Jordan
£94.99
Palgrave MacMillan UK Capitalist Sorcery Breaking the Spell
Book SynopsisCapitalist Sorcery neither sets out a new political programme nor offers a new theory. Rather, it aims to encourage all those who are resistant to resignation and inertia, whose stories of partial successes must be told, celebrated and shared.Trade Review'Stengers and Pignarre launch call to invention, against the spell of the infernal alternatives that bind us to the capitalist 'realist' logic of choosing between the lesser of unliveable evils. To counter this capture, they propose a political 'magic' capable of creating new possibilities. But do not be misled: the 'magic' is all in the technique, and the technique is all in relation. Capitalist Sorcery is a veritable toolbox for an anticapitalist politics of collective empowerment, essential reading for all those interested in movement politics post-Seattle.' - Brian Massumi, Communication Department, University of Montreal, Canada. '...a detailed and thought-provoking pragmatics of resistance...' - Culture MachineTable of ContentsAcknowledgements Introduction: On the Witch's Broomstick; Andrew Goffey PART I: WHAT HAPPENED? Inheriting from Seattle What Are We Dealing With? Daring to be Pragmatic Infernal Alternatives Minions PART II: LEARNING TO PROTECT ONESELF Do You Believe in Sorcery? Leaving Safe Ground Marx Again... To Believe in Progress No Longer? Learning Fright PART III: HOW TO GET A HOLD? Thanks to Seattle? The Trajectory of an Apprenticeship Fostering New Connections Sorry, but we have to Reactivating History PART IV: NEEDING PEOPLE TO THINK A Cry Interstices Ecosophy Political Creation Empowerment Reclaim Above All, Not to Conclude Notes Index
£67.49
Palgrave MacMillan Us Breakthrough Marketing Plans How to Stop Wasting
Book SynopsisAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.Trade Review"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really pointed and impactful marketing plans." - Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "Tim Calkins provides the practical guidance that marketers are longing for. This book lays out a clear path to creating marketing plans that will get supported, and more importantly, drive results." - Ed Buckley, VP Marketing, UPS "For new marketers and experienced practitioners, Breakthrough Marketing Plans, provides a practical roadmap for developing effective marketing plans that actually serve as daily action guides rather than dusty shelf ornaments." - M. Carl Johnson III, Senior Vice President and Chief Strategy Officer, Campbell Soup Company "Tim Calkins is an award-winning professor and marketer. He knows why most plans fails and what needs to be done to make them useful: set measurable goals, choose a strategy and support it, develop key tactics, and keep it short. Breakthrough Marketing Plans is a wonderfully useful book that will change the way marketers and marketing students operate. Read it: it will make you a better marketer!" - Pierre Chandon, Associate Professor of Marketing, INSEAD "A simple, powerful roadmap to creating a simple, powerful marketing plan." - Professor John Quelch, Senior Associate Dean, Harvard Business School "Stunningly simple. A great guide for anyone who strives to have clarity and impact from their marketing strategies - from the CEO to an entry level marketer. Tim Calkins is an academic with a real world view." - Randy Gier, Chief Consumer Officer, Dr Pepper Snapple Group "Tim demystifies and simplifies the critical exercise of driving out world class marketing strategies and executional plans . . .a must-read for any marketer needing help in articulating a strategy that is about both words and actions, and a must read for any CEO or CMO looking to establish a consistent marketing dialog throughout their organization." - Scott M. Davis, Senior Partner, Prophet "Tim Calkins offers an invaluable resource in the time-starved lives of today's marketing professionals." - Jeffrey Cohen, Global Vice President of Marketing, CIBA VISION "Tim Calkins has successfully distilled all the marketing theory behind powerful marketing plans into a very pragmatic approach that will not only help guide novice marketers but also will remind experienced marketing leaders of the core fundamentals to driving business growth." - Paul Groundwater, Vice President, Global Brand Leader, Trane, Inc. "Practical, action-oriented, to the point. Breakthrough Marketing Plans is a valuable tool for marketing professionals and business leaders alike." - Pete Georgiadis, President & CEO, Synetro GroupTable of ContentsIntroduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
£28.04
Palgrave MacMillan UK Social Enterprises An Organizational Perspective
Book SynopsisPresents an organizational perspective of social enterprises, which allows us to analyze issues such as their governing structure, their modes of operation and their marketing strategies, and to begin to formulate some theoretical constructs on how these entities can survive and thrive.Table of ContentsList of Tables List of Figures Foreword; S.R.Smith Notes on Contributors Introduction; B.Gidron & Y.Hasenfeld PART I: THEORETICAL APPROACHES The State of Theory and Research on Social Enterprises; D.R.Young Social Enterprises and Social Categories; J.Galaskiewicz & S.N.Barringer Conceptions of Social Enterprise in Europe: A Comparative Perspective with the United States; J.Defourny & M.Nyssens Defining Social Enterprise across Different Contexts: A Conceptual Framework Based on Institutional Factors; J.A.Kerlin PART II: EMPIRICAL STUDIES Managing Conflicting Institutional Logics: Social Service vs. Market; E.Garrow & Y.Hasenfeld The Phenomenon of Social Businesses: Some Insights from Israel; B.Gidron & I.Abbou Social Enterprise in Mixed-Form Fields: Challenges and Prospects; P.B.McInerney Chasing the Double-Bottom Line: Fair Trade and the Elusive Win-win; C.Child Mission Control: Examining the Institutionalization of New Legal Forms of Social Enterprise in Different Strategic Action Fields; K.Cooney Postscript The Legitimacy of Social Entrepreneurship: Reflexive Isomorphism in a Pre Paradigmatic Field; A.Nicholls
£85.49
Lulu Press Shared Value in SMEs
a huge range and FREE tracked UK delivery on ALL orders.
£25.35
Lulu.com Le case fanno la felicit
a huge range and FREE tracked UK delivery on ALL orders.
£18.34
Lulu.com Revvia
a huge range and FREE tracked UK delivery on ALL orders.
£13.32
Lulu.com Stories
a huge range and FREE tracked UK delivery on ALL orders.
£14.69
Lulu.com The 300 Reaons
a huge range and FREE tracked UK delivery on ALL orders.
£14.00
Lulu.com The Society of Strange Perrio Mardiu
a huge range and FREE tracked UK delivery on ALL orders.
£37.52
Lulu.com The Margolis HRM lectures
a huge range and FREE tracked UK delivery on ALL orders.
£21.84
Lulu.com The Files
a huge range and FREE tracked UK delivery on ALL orders.
£13.33
Lulu.com Character 2018
a huge range and FREE tracked UK delivery on ALL orders.
£13.87
Lulu.com The Nell Papers suppl rest
a huge range and FREE tracked UK delivery on ALL orders.
£18.26
Lulu.com The Nell Papers the science books
a huge range and FREE tracked UK delivery on ALL orders.
£27.14
Lulu.com Financial Management Made Manageable
£14.11
Lulu.com U zij de Glorie
a huge range and FREE tracked UK delivery on ALL orders.
£13.37
Lulu.com MirRoar Schrijven
a huge range and FREE tracked UK delivery on ALL orders.
£14.37
Lulu.com The Sham
a huge range and FREE tracked UK delivery on ALL orders.
£23.56
Lulu.com Switchstates
a huge range and FREE tracked UK delivery on ALL orders.
£18.36
Lulu Press Corporate Cornerstone Volume Two Volume 2
a huge range and FREE tracked UK delivery on ALL orders.
£9.00
Lulu.com Stockholm
a huge range and FREE tracked UK delivery on ALL orders.
£13.31
Lulu.com Social Aware
a huge range and FREE tracked UK delivery on ALL orders.
£15.14
Lulu.com Ground Rules VR
a huge range and FREE tracked UK delivery on ALL orders.
£13.33
Lulu.com The Music Book
a huge range and FREE tracked UK delivery on ALL orders.
£27.00
Lulu.com Time to Sleep
a huge range and FREE tracked UK delivery on ALL orders.
£13.33
Lulu.com The Stege File
a huge range and FREE tracked UK delivery on ALL orders.
£13.33
Lulu.com The Strange Way
a huge range and FREE tracked UK delivery on ALL orders.
£7.81
Lulu.com The Nell Papers
a huge range and FREE tracked UK delivery on ALL orders.
£27.89
Lulu.com Myrthe Sii
a huge range and FREE tracked UK delivery on ALL orders.
£19.16
Lulu.com The Girls
a huge range and FREE tracked UK delivery on ALL orders.
£14.77
Lulu.com Exegese
a huge range and FREE tracked UK delivery on ALL orders.
£13.40
Lulu.com Disney
a huge range and FREE tracked UK delivery on ALL orders.
£23.54
Lulu.com De AFTOCHT
a huge range and FREE tracked UK delivery on ALL orders.
£13.08
Lulu.com The Star Code
a huge range and FREE tracked UK delivery on ALL orders.
£13.20
