Economics Books
Taylor & Francis Ltd Strategic Portfolio Management
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£118.75
Taylor & Francis Ltd Technology Dynamics
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Taylor & Francis Ltd Essentials of Consumer Behavior
Book SynopsisThis thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' nTrade Review"After years of preparation, pursuing a broadly interdisciplinary perspective, Stephens has created a carefully constructed and beautifully written treatise that covers the conventional decision-oriented information-processing approach to buyer choices and the traditional methods of data-driven research, but that also branches into such newer areas as ethnography and netnography, the impact of social media, and the special needs of vulnerable consumers – including the disabled, children, other marginalized groups, and even animals. Stephens provides plentiful real-world examples and an engaging style throughout, perhaps most of all when she delves into the world of pet ownership and tells tales of her own beloved Gounguroo." - Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University "One of the strengths of this textbook is the author’s use of vivid examples to clarify the nature of the concepts being introduced. Further, the examples do a good job of demonstrating the nature of their interface with society. This text provides an interesting and somewhat unique perspective of consumer behavior." - James W. Gentry, Emeritus Professor of Marketing, University of Nebraska-Lincoln "This consumer behavior book is a rare offering that goes beyond the stale structure that focuses on selling soap to include a more humanistic approach that recognizes the vagaries of everyday life. If you want your students to have a deeper understanding of our material environments, you should direct them to this wholistic understanding of the intersection of people and markets in a most profound way. Few, if any, other options provide a similar academic journey." - Ron Hill, Dean's Professor of Marketing and Public Policy, Kogod School of Business, Marketing Department Chair, Vice President of Publications, American Marketing Association "Debra Stephens has crafted an easy-to-read, comprehensive textbook on consumer behavior that brings key concepts to life through examples and cases. In particular, I appreciate the integration of vulnerability into the study of consumer behavior, as it facilitates a deeper understanding of the realities of today’s marketplace. Kudos to Debra for her outstanding work!" - Andrew S. Gallan, PhD, Assistant Professor, Department of Marketing, College of Business, Florida Atlantic University Table of ContentsPart 1: Fundamental Concepts in Consumer Behavior, 1. Introduction to Consumer Behavior, 2. Consumer Research Methods, 3. Why We Buy, 4. The Consumer’s Journey, Part 2: How Consumers Create Meaning, 5. Memory and Priming, 6. Sensory Perception in a Consumption Context, 7. Sociocultural and Interpersonal Influences on Consumer Behavior, Part 3: Consumer Welfare, 8. Marginalized Consumers, 9. Children and Adolescents as Consumers, 10. Nonhuman Animals as Special Possessions, Part 4: Shifts in Technology and Consumer Values, 11. The Rise of Collaborative Consumption and the Sharing Economy
£49.39
Taylor & Francis Ltd Essentials of Consumer Behavior
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£171.00
Taylor & Francis Ltd Routledge Handbook of Environmental Hazards and Society
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£195.00
Taylor & Francis Ltd Consumer Packaging Strategy
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£128.25
Taylor & Francis Ltd Knowledge Management in the Development of DataIntensive Systems
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Taylor & Francis Ltd The Integrator
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Taylor & Francis Ltd Gendered Capitalism Sewing Machines and Multinational Business in Spain and Mexico 18501940 Routledge International Studies in Business History
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£128.25
Taylor & Francis Marx at 200
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Taylor & Francis How Social Forces Impact the Economy
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£128.25
Taylor & Francis Ltd Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
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Taylor & Francis The Emergence of Corporate Governance
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£128.25
Taylor & Francis Ltd Cultural Management
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Taylor & Francis Islamic Fintech Islamic Business and Finance Series
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£128.25
Taylor & Francis Ltd Entrepreneurial Marketing
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£147.25
Taylor & Francis Entrepreneurial Marketing
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Taylor & Francis Ltd Adaptive Security Management Architecture
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Taylor & Francis Ltd Business Strategies for the NextGeneration Network 4 Informa Telecoms Media
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Taylor & Francis Ltd User Interface Requirements for Medical Devices
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Taylor & Francis Ltd Islamic Monetary Economics Finance and Banking in Contemporary Muslim Economies Islamic Business and Finance Series
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£109.25
Taylor & Francis Ltd User Interface Requirements for Medical Devices
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Taylor & Francis Ltd Franchising Strategies
Book SynopsisA comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such asTrade Review"Having been in franchising for over 30 years, I have seen the franchise business model enable countless people get into business for themselves but not by themselves. This textbook is an excellent deep dive into franchising and will bring knowledge and value to students, others wanting to learn about franchising, and those who are considering becoming a franchisor or franchisee." —Catherine Monson, President of Propelled Brands, Past President of the International Franchise Association "Ed Teixeira and Richard Chan’s book on franchising is a gateway to an expansive professional career. As a franchisee, franchisor, franchise company board member, professor teaching franchising and having written my dissertation on franchising, I say, hallelujah! Indeed, I believe franchising is the business genesis of economic networking. This book provides the underpinning of knowledge commensurate with a concentrated MBA. You will discover a wide spectrum of entrepreneurial opportunities in franchising." —Steve Stephen Spinelli Jr, PhD President, Babson College "This book is a must for prospective and current franchisees who want to understand all facets of the franchise business model. The authors convey their deep expertise in a highly readable way. They cover the gamut from understanding the key elements and value of the franchise model, including its evolution, to its continued promise for today and the future. Franchisees will refer to the book often as a guide to all the key elements of a franchise including intellectual property, financing, marketing, operations, and human resources." —Manuel London, Ph.D., Dean, College of Business, SUNY Distinguished Professor, State University of New York at Stony Brook "Owning and operating a franchise organization is more than having an operations manual for franchisees. But do all the demands of management have to be learned through trial and error? Not anymore. Teixeira and Chan put together Franchising Strategies so that those who see franchising as a career opportunity can get a jump start on what they will need to know. The authors rely on scientific research to provide advice on how to create and manage an enterprise that will enable franchisees to run their ventures successfully." —Francis Hoy, Ph.D., Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute "With more than 3,000 U.S. franchise brands, and 730,000 franchise locations supporting more than 8 million U.S. workers, franchising allows people from all walks of life to go into business for themselves, but not by themselves. However, awareness of the franchise business model by entrepreneurs, and how to successfully develop a franchiseable concept that ensures profitability for both franchise brands and franchise owners, requires a fulsome understanding of all aspects of the franchise business model, including the laws and regulations that govern the sales and disclosure process, as well as the ongoing operations of the business and relationship with franchisees. Anyone considering franchising their business would be well-served to take a deep dive into this book." —Matt Haller, President & CEO, International Franchise Association Table of Contents1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends
£56.04
Taylor & Francis Labour Law and the Gig Economy Challenges posed by the digitalisation of labour processes
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Taylor & Francis Ltd Drone Law and Policy
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Taylor & Francis Ltd The Routledge Companion to Marketing and Society
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Taylor & Francis Ltd Industrial Clusters
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Taylor & Francis Reversals of Fortune
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Taylor & Francis Ltd New Venture Management
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Taylor & Francis The Art of Enterprise
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Taylor & Francis Ltd Rational Decisions in Organisations
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£104.50
Taylor & Francis Ltd The Strategic Manager
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£166.25
Taylor & Francis The Art of Enterprise
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£128.25
Taylor & Francis Ltd Social Enterprise
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£128.25
Taylor & Francis Ltd Social Enterprise
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Taylor & Francis Ltd Franchising Strategies
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£171.00
Taylor & Francis Ltd Digital Entrepreneurship and the Sharing Economy
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£128.25
Taylor & Francis Ltd Tax Avoidance and the Law
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Taylor & Francis Ltd Get in Gear
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£87.39
Taylor & Francis Ltd Dynamics of Difference
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£128.25
Taylor & Francis Ltd The Marketization of Religion
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£128.25
Taylor & Francis Operational Safety for Aviation Managers
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£135.00
Taylor & Francis Ltd Intuitive Expertise and Financial DecisionMaking
Book SynopsisThis book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect decision-making outcomes. The book builds on the latest academic studies in this emergent field. In combination with the academic perspective, the authors provide a field study that they conducted in the context of mergers and acquisitions (M&As), a common and critical strategic investment for companies. The interviews were carried out with experts and decision-makers in large and successful international companies (i.e., M&A experts, CEOs, CFOs, and board members). The book provides a solid theoretical and empirically based grounding of the topic. In addition, it offers suggestions to practitioners on how they can develop and nurture intuitive expertise in strategic investment decision-making. The report of the field study provides examples and quotes from interviews to visualize findings, Table of Contents1. Introduction 2. Experts and Expertise 3.Intuition 4. Intuitive Expertise 5. The Empirical Study 6. Conclusions Appendix A: Methods Appendix B: Interviewees
£47.49
Taylor & Francis Ltd The Routledge Companion to Corporate Branding
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£215.00
Taylor & Francis Financial Inclusion in Asia and Beyond
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£109.25
Taylor & Francis Organizational Change Leadership and Ethics
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£118.75
Taylor & Francis Ltd A Beginners Guide to Structural Equation Modeling
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Taylor & Francis Globalisation New and Emerging Technologies and Sustainable Development The Danish Innovation System in Transition Routledge Studies in Innovation Organizations and Technology
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£128.25