Design and llustration Books

Book SynopsisOrnament, as practiced by architects, artists, and designers for a hundred years, presents itself as a system of order and grid, and not merely as adornment. Long before the recently occurring renaissance of the ornament, the Studio of Claudia and Thomas Weil developed 1,000 contemporary ornaments in 14 groups including numerous variations with intriguing names like the extended octopus, angle-square-triangle, Chessband, Shark''s landing, and Africa, half past two. Each offers fresh, exciting new varieties of geometric ornament that can be developed from a common grid. With the addition of color these patterns take on almost limitless possibilities. These are introduced here, together with applications in architecture, art and design, as well as an overview of the history of the modern ornament.

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Book SynopsisThis comprehensive directory contains more than 2,000 biographical entries for individuals involved in American ceramic art from 1870 to 1970. It includes art/studio potters, pottery owners and managers, decorators, designers, sculptors, china painters, teachers, administrators, arts and crafts enthusiasts, and key figures active in government-sponsored ceramic work programs. This guide is a companion to the author''s book Alternative American Ceramics. An essential resource for museums, galleries, collectors, libraries, and auction houses.

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Book SynopsisAn essential fashion industry resource, this new book presents a century of fashion illustrations from dress pattern envelopes ranging from the 1890s to the 1990s. References the popular shapes, silhouettes, and fashions through nearly 350 patterns for evening wear, lingerie, sportswear, and more. This detailed presentation illustrates cultural, social, and economic changes influencing women''s fashions and the stylized illustrations used to capture the mode and ideal body styles of the day. As more design processes go digital, this book offers hundreds of skillful renderings done by hand. This is an ideal collection for fashion industry professionals, design students, and costume historians.

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Book SynopsisThis eye-catching second edition picks up where the first left off, spotlighting garments and illustrations for eveningwear, menswear, children''s wear, sportswear, and more. Included is a collection of bright and original designs by 60 recent graduates from 12 premier fashion design programs in the United States. The wide range of work in this anthology is augmented with a brief dossier on each young designer, including inspiration and materials. These dossiers provide deeper insight into the choices these up-and-coming designers are making when they create their trendsetting garments. This easy to navigate resource has garments organized alphabetically by designer and indexed graphically by school. It is an essential reference to the newest talent and trends in fashion. For anyone fascinated with the fashion industry and fashion trends, this bookthe second in a growing seriesis required reading!

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Book SynopsisOriginal ideas for tapestries in the techniques of double weave, inlay, and pattern weave are detailed in engaging text and illustrated by over 90 beautiful color photos displaying the completed tapestries. This captivating book also details stories of the competitive/collaborative nature of commissions integral to the creation of many tapestries. The story begins with the artist's work at Cranbrook Academy of Art. It continues with her work in Portland, Oregon, where it was embraced by art consultants, galleries, and collectors. This fascinating journey chronicles one artist's long career through gorgeous tapestries and their histories, organized in chronological order. Each tapestry displayed presents a seminal idea of the artist and, as she states, a finished tapestry illuminates daily existence and is a part of the on-going chronicle of how design ideas are conceived and executed.Trade Review"I’ve been delighted to discover this author’s work . . . reflects on the joys of designing and weaving her tapestries but also speaks poignantly about the sadness behind some . . . Not a technical manual but a visual chronology, written as the author looks back over her weaving life to see how her ideas and designs evolved, how she combined the speed and strength of shuttle weaving with the haptic creativity of patterning inlay tapestry with her fingers. She engages the reader not just with her visual work but also through the questions she asks and the responses she gives as she develops her weaving voice." -- Canadian Tapestry Network

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Book SynopsisAfter more than two centuries, the process of opening a bottle of wine changed significantly in the 1970s with the introduction of the Screwpull. This is the story of the development and realization of one of the best devices in the world for removing a cork from a wine bottle, the Screwpull, and its inventor, Herbert Allen. Alongside hundreds of examples of experimental prototypes, patent drawings, and many production models, the story unfolds to reveal Allen''s conceptualization of how the Screwpull should work and how imitation knockoffs affected his market. The story goes on to detail the events following Mr. Allen''s deaththe transfer of the company to LeCreuset of France and the production of new models. A beautifully illustrated and detailed history of this remarkable product, Screwpull is the perfect addition to the libraries of corkscrew collectors, product designers, those with good taste, and wine aficionados.

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Book SynopsisWhether you want to wear, research, or just look at extraordinary vintage women''s hats, this book was put together with you in mind! Women have always worn hats, and this collection showcases the most popular, in vogue styles of the lady''s chapeau. The author illustrates the hats with hundreds of images from vintage catalog offerings that span over seven decades. Through them the reader can enjoy looking at beautiful headwear, see the evolution of women''s taste and style, learn about the trends of the time, and see what was easily available for purchase by the fashionable lady. Everything showcased in this collection was available through mail order and was delivered to the customer's door exactly as advertised! Can you spot the Egyptian influence and the masculine profiles? Should a hat be worn at a rakish tilt, far back on the head, or low over the eyes? You can be the judge when you see the chic styles and how they were worn with panache at a given time in hat history.

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Book SynopsisIn 2002, Oskar Blues Brewery founder and owner Dale Katechis made a decision that would have a resounding impact on craft beer manufacturing for years to come. By putting his Dale''s Pale Ale, a bold and flavorful brew, in a can, he dared venture where only the big corporate brands had gone before. A decade later the canning movement is in full swing, with hundreds of craft breweries now canning their beers. This volume provides a close look at the original artwork on 600 different modern beer cans from 40 states. Get to know the story behind your favorite beer''s name and can design, with examples from breweries such as Sierra Nevada, Ska, Midnight Sun, Maui, New Belgium, Oskar Blues, and nearly 200 others. The craft breweries featured in this book turned canning beer into an art form!

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Book SynopsisFollowing on the acclaimed success of its inaugural SFP LookBook, Schiffer Fashion Press's style guide extraordinaire kicks off its second season with Spring 2014 runway looks from Mercedes-Benz Fashion Week. Ideal for identifying trends in color, fabric, embellishment, styling, and silhouette, here are images of more than 3,200 looks from more than 125 of today's top designers, including Carolina Herrera, Mara Hoffman, Nicole Miller, Noon by Noor, Pamella Roland, Rebecca Minkoff, and more. This exhaustive compilation showcases high-end ready-to-wear, sportswear, menswear, swimwear, resort, and eveningwear presentations, but also offers comprehensive looks at styling trends for hair, beauty, and accessories. The SFP LookBook compiles everything that the Spring 2014 collections have to offer in one volume of high-quality images--it is a must have for designers, trend spotters, students, stylists, buyers, and fashion enthusiasts everywhere.

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Book SynopsisBefore television and MTV, the radio was central in the home, a way for the family to gather to hear the news or listen to music. Over 175 images provide an impressive visual journey through the radio's aesthetic history, reflecting all the major design changes across the years. The images also reveal the diversity of materials, textures, colors, shapes, and sizes of radios of earlier ages. RETRO RADIO ranges from the 1920s tabletop wooden console models in the classic bread box, cathedral, and tombstone styles, to the wooden and early Bakelite and Catalin plastic art deco models of the 1930s to the 1950s, on to the thermoplastic models' cutting-edge styling, and the transistors that ascended to prominence in the 1950s and beyond. Reintroducing machines that few people see anymore and perhaps hardly know existed, this fascinating book restores the once state-of-the-art machines' aesthetic glory.

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Book SynopsisWorld-class woodworker Sam Maloof (1916-2009), the first craftsperson to receive a MacArthur Foundation grant, inhabited his family compound in Alta Loma, California, for 45 years until the State of California decided that a new highway was needed, and that the Maloof homestead was in the way. The result was the move, between 1998 and 2001, of the historic residence, two woodworking studios, guesthouse, and twenty trees to a new site three miles away. As it explores the human side of historic preservation, the book explains how Sam, a beleaguered but plucky elderly California Living Treasure and master woodworker, survives his historic property's relocation by the government. Construction manager and architect Ann Kovara relates this true story of how progress and tradition, public needs and private lives, managed to reach an accord.

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Book SynopsisBased on the Webby Award–winning Tumblr site, Things Organized Neatly is thoughtfully composed of everyday objects, all displayed beautifully for the neat freak. Things Organized Neatly takes the messiness of the everyday world and recasts it in neat and appealing designs. On one page a massive collection of cellphones from the past twenty years is laid out on the floor and photographed from above; on the next, a collection of candy is pleasingly arranged by color. Things Organized Neatly capitalizes on our current obsession with photographing and cataloguing all the objects that we interact with on a daily basis. It has many images of food laid out in visually appealing, often humorous designs, as well as images of GI Joes standing at attention and old Nintendo cartridges arranged in the colors of the rainbow. Whether you’re a design aficionado, an obsessive cleaner and straightener, a social media maven constantly documenting your day, or someone justTrade Review"The Things Organized Neatly Blog, which celebrates the kentucky art of knolling, is now a gorgeous, essential book filled with photos of meticulously arranged wonders of all description."-BOING BOING"If you’re obsessive when it comes to arranging items on a table in a particular order (with everything sitting in perfect right angles, perhaps) but live with a toddler who can’t help himself from turning your home into disorganized chaos, then [Things Organized Neatly] may help calm your nerves."-STIMULANT ONLINE"If you're a neat freak - and I'm convinced almost everybody has a little bit of neat freak inside them - then Things Organized Neatly: The Art of Arranging the Everday may be the most satisfying photo book you could possibly purchase. . . In short, it's like a warm bath for your brain: no item out of place, everything arranged perfectly by size, color, shape, type, or all of the above."-PetaPixel

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Book SynopsisA witty and revealing memoir of the mid-1990s, when high design became art and there was no more exclusive club for high design than MOSS. For almost twenty years the SoHo design gallery MOSS was the place where design, art, money, and glamour mixed. Murray Moss, the impresario behind the shop, and his partner, Franklin Getchell, were the leading arbiters of good taste and the new—launching the careers of now-established designers such as Studio Job and Maarten Baas while bringing back into fashion eighteenth-century porcelain and Tupperware. By mixing high and low MOSS shifted the design conversation from the galleries of MoMA to a storefront in SoHo. Please Do Not Touch is their witty insider confessions of that exciting time. Natural storytellers, Moss and Getchell effortlessly weave entertaining and revealing tales that take the reader behind the scenes of MOSS’s famous opening night parties and spectacular projects and partnershi

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Book SynopsisFrom the Coffin sets of the 1870s to the Princess phones of the 1960s and beyond, this book explores the technology and the history of the telephone. Because the Bell Company was the sole source for much telephone technology until very recently, much of the public access to this information has been quite limited. This definitive work will end much uncertainty by providing a vast amount of information never before published. Design changes are carefully chronicled with 350 color photographs. Here is detailed information which will help identify a piece and will take the guess work out of dating equipment. For those who are restoring a telephone and would like to ensure its historical accuracy, this book will make it easy to match pieces correctly.

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Book SynopsisThe essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer''s Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designsmore than any other bookall drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specificationsmany are easily converted to alternate usesand most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this editionover 600 patterns in all Table of ContentsPreface to the Fourth Edition iv Foreword v 1. Introduction 1 2. The Folding Carton 19 Trays 25 Tubes 99 Sleeves, Wraps, and Folders 291 3. The Set-Up or Rigid Paper Box 421 4. Corrugated Containers 461 5. Point-of-Purchase Displays 589 Glossary 687 Bibliography 690 Index 691

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Book SynopsisA complete guide to freelance graphic design?created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you''ve been learning in school, close the gaps in your education with real-world experience, enhance your portfolio?and make a little money at the same time. A Graphic Design Student''s Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively. This full-color guide is divided into sections that correspond to your particular skill level as a student?beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience witTable of ContentsAccessing Digital Files Online vii Preface ix Acknowledgments xiii GENERAL INFORMATION 1. INTRODUCTION 1 Filling in the Gaps in Your Education 2 What Is Freelance? 4 Don’t Wait until You Graduate 4 About This Book 6 2. WHY SHOULD YOU FREELANCE? 9 Balancing Creativity and Commerce 9 Escaping the Project Mode Mentality 10 Working for Money 18 Working for Trade. 23 Enhancing Your Portfolio 24 Learning to Fail 25 Experience the Thrill of Owning a Business 27 3. PLANNING YOUR BUSINESS 29 Writing a Business Plan 30 Performing a SWOT Analysis 31 Identifying External Factors 39 4. I HAVE A BUSINESS PLAN. NOW WHAT? 43 Choosing a Business Name 43 Talk to a CPA and Fill Out Your LLC Paperwork 49 Apply for an Employer Identifi cation Number 50 Opening a Business Checking Account 52 Getting a Business License 53 BEGINNER LEVEL 5. THERE’S A FIRST TIME FOR EVERYTHING 55 Goals for Beginning Freelancers 55 Equipment to Purchase 56 How Do You Find Your First Client? 60 What Type of Work Should You Do? 61 Writing a Contract 68 Understanding What’s in Your Contract 70 Meeting Your Client 76 Creating Sketches and Concepts 78 Showing Your Client Your Concepts 82 Delivering Your Proof 83 Delivering the Final Product 86 Sending an Invoice 88 Lather, Rinse, Repeat 88 INTERMEDIATE LEVEL 6. GAINING MOMENTUM 91 Goals for Intermediate Level Freelancers 91 Equipment to Purchase 92 How Do You Find Clients? 96 What Type of Work Should You Do? 109 Establishing an Internal Work-Flow System 116 Creating a Master Client List 116 Creating a Master Job Tracking List 117 Tracking Your Jobs 118 Archiving Your Work 120 Creating a Business Card 123 Working with Vendors 127 Managing Your Time 130 Documenting Your Process Work 131 Finding an Internship 137 Ethical Considerations 138 ADVANCED LEVEL 7. STRETCHING YOUR WINGS 145 Goals for Advanced Level Freelancers 145 Equipment to Purchase 146 Types of Clients You Should Work With 151 Creating a Web Presence for Your Company 156 Planning for What Comes After School 158 Choosing the Right Portfolio for the Job 159 Choosing the Right Portfolio Pieces 165 Creating a Monthly Budget 171 Creating a PDF Portfolio 173 Submitting a PDF Portfolio 174 What to Say in Your Letter of Interest 175 LANDING A JOB 8. MOVING FORWARD 181 Getting a Job 181 Writing a Resume 183 Preparing for an Interview 191 Negotiating an Offer 200 Tips from Professionals 202 EPILOGUE 9. EPILOGUE 211 Looking Back on Your Experience 211 Resources 215 Index 221

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Book SynopsisType Rules!, Fourth Editionis an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today''s serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in MotionTable of ContentsAcknowledgments x Preface xi Introduction 1 Chapter One A Brief History of Type 3 Sounds to Symbols 3 Gutenberg and Movable Type 6 The Industrial Revolution and the Mechanization of Type 8 Photocomposition 8 Herb Lubalin and Expressive Typography 11 Into the Digital Age 12 Notable Type Designers 14 Exercises: 22 Design Guidelines, Nancy Sharon Collins 22 Typographic Timeline, Ilene Strizver 24 Historical Design, Ilene Strizver 25 Chapter Two From Metal to Mac: Understanding Font Technology 27 What Is a Font? 27 Font Formats 27 Type 1 (PostScript) Fonts 28 TrueType Fonts 29 OpenType Fonts 29 Techtip: OpenType Features 32 Hinting 33 Font Management Utilities 33 Techtip: OpenType Font Identifiers 33 Typetip: Long S 34 Typetip: Font vs. Typeface 34 Exercise: 35 Exploring Your OpenType Fonts, Ilene Strizver 35 Chapter Three What Makes a Typeface Look the Way It Does? 37 Parts of a Character 38 Type Categories 40 Serif 40 Sans Serif 42 Scripts 43 Handwriting 44 Blackletter 45 Titling Fonts 45 Opticals and Size-Sensitive Fonts 46 Typetip: One- and Two-Storey Lowercase As and Gs 47 Decorative and Display 48 Typetip: Character vs. Glyph 49 Exercises: Think Like a Type Designer, Ilene Strizver 50 Letter Parts Assignment, Catherine Begle 51 Personal Type Specimen Catalog, Ilene Strizver 54 Type Specimen Book and Typeface Analysis, Audrey G. Bennett 55 Typeface Comparison Book, Joey Hannaford 57 Block Type Project, Erich Doubek 62 Chapter Four Selecting the Right Type for the Job 65 Factors to Consider 65 Design Goals 65 Identify Your Audience 67 Type Size 68 Type Color 68 Legibility and Readability 68 Paper and Surface Considerations 70 Printing Method 70 Low-Resolution Environments 70 What Makes a Good Typeface? 71 Consistent Design Characteristics 71 Legibility 71 Spacing 71 Kerning 72 Even Color and Texture 72 Text vs. Display 73 Type Super Families and Systems 74 Script, Calligraphic, and Handwriting Fonts 77 When the Best Font for the Job Isn’t a Font 78 Typographic Illustration 85 Mixing It Up 89 Text with Display 90 Serif with Sans 90 Weight Contrast (Light with Heavy) 91 Width Contrast (Wide with Narrow) 92 Script and Decorative Designs 92 Type Super Families and Systems 96 Dos and Don’ts 97 Typetip: Type Specimen Materials 98 Typetip: What’s New on the Font Scene 98 Typetip: A Bodoni by Any Other Name? 99 Exercises: Why Are All the Scary Typefaces Pointy? Christopher Andreola 100 A Garamond Is a Garamond Is a Garamond . . . or Is It? Ilene Strizver 101 Six-Word Memoirs Poster, Elizabeth Resnick 104 Real Signage Critique, Amelia Hugill-Fontanel 107 Chapter Five Formatting Your Type 109 Type Size 109 Line Length 110 Line Spacing (Leading) 110 Techtip: Auto Leading 113 Alignment 114 Typetip: Fine-Tuning Justified Type 116 Indents and Other Paragraph Separators 125 First Line Indent 125 Extreme Indent 125 Hanging Indent (r Outdent) 126 Dingbats 126 Line Space 126 Typetip: Standard Ligatures 126 Techtip: Style Sheets 128 Typetip: Footnotes and Endnotes 129 Techtip: Importing Copy 130 Exercises: Typographic Lecture Series Brochure, Karen Cheng 131 Visualizing Poetry, Cassie Hester 134 Chapter Six Typographic Hierarchy and Emphasis 137 Typographic Hierarchy 138 Techniques for Emphasis 142 Italics and Obliques 142 Boldface (Weight Contrast) 143 Underscores 143 Case (Caps vs. Lowercase) 145 Type Size 145 Wide vs. Narrow 146 Changing Typestyle 146 Changing Color or Shade 146 Typetip: Avoid Computer-Generated Styling 151 Exercises: Typographic Hierarchy Study, Elizabeth Resnick 154 Currency Redesign, Jimmy Moss 156 Expressive Typography, Stephanie Nace 158 Chapter Seven Fine-Tuning and Tweaking Your Type 161 Punctuation 161 Quotation Marks 161 Apostrophes 162 Primes 163 Techtip: Unwanted Smart Quotes 163 Hyphens, En Dashes, and Em Dashes 164 Hyphenation 166 Visual Alignment 167 Optical Margin Alignment 167 Techtip: Discretionary Hyphens 168 Techtip: Hung Punctuation and Optical Margin Alignment 168 Horizontal Alignment 168 Vertical Alignment 170 Rags 172 Techtip: Adobe Text Composer 173 Widows and Orphans 173 Typetip: Breaking for Sense 174 Techtip: Glyph Positioning and Baseline Shift 175 Exercise: Editorial Design, Ilene Strizver 176 Chapter Eight Spacing Considerations 179 Tracking 179 Techtip: Adjusting Tracking 182 Kerning 183 Custom Kerning 184 Typetip: Scaling Logos 185 Techtip: Adjusting Kerning 188 Word Spacing 190 Techtip: Adjusting Word Spacing 191 Typetip: Type on a Curve 192 Typetip: Double Word Spaces NOT! 193 Exercise: Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver 194 Chapter Nine Finessing Your Type 197 Small Caps 197 Techtip: How to Access True-Drawn Small Caps 198 Initial Letters 200 Raised Initial 201 Dropped Initial 202 Decorative Initial 203 Boxed, Reversed, Oversized, and Overlapped Initials 203 Swash Characters 207 Alternate Characters 208 Type and Color 209 Exercises: Information Hierarchy Book, David Kadavy 210 Concert Poster Design, Frank Armstrong 212 Chapter Ten Figures, Fractions, Signs, Symbols, and Dingbats 215 Figures 215 Techtip: Accessing Figures in OpenType Fonts 218 Techtip: Tabular to Proportional Shortcut 218 Fractions 219 Techtip: Creating Fractions in OpenType Fonts 219 Bullets 220 Registered, Trademark, and Copyright Symbols 220 Techtip: Indenting Bulleted Lists 221 Techtip: Circle P 223 Accents and Accented Characters 224 Typetip: Creating Accented Characters 224 Parentheses, Brackets, Braces, and Angled Brackets 225 Euro 227 Ellipses 227 Dingbats and Ornaments 227 End Marks 228 Typetip: Typographic Checklist 229 Exercises: Typographic Principles Card Set, Regina Rowland 230 Spa Brochure, Ilene Strizver 232 Chapter Eleven Type on the Web (and Other Digital Formats) 235 Characteristics of Type on the Web 235 Font Style 235 Type Size 236 Column Width/Line Length 237 Line Breaks 237 Column Depth 238 Color 238 Web-Safe Fonts 238 Sans Serif 238 Serif 239 Symbol Fonts 239 Web Fonts 240 Web-Font Availability 242 Typetip: Web-Font Services 242 Smart Punctuation on the Web 243 Cascading Style Sheets 244 Type as Graphic 244 Typographic Hierarchy on the Web 244 Dos and Don’ts 246 Smartphones, Tablets, E-readers, and Other Devices 248 Exercises: The Crystal Goblet Online: An Assignment in Two Parts (Transparent and Opaque), La254ura Franz 250 ENCODE / DECODE, Heather Shaw258 254 IPad Editorial, Marty Maxwell Lane 258 Chapter Twelve Type in Motion 263 Combining Type and Motion 264 Basic Guidelines 265 Font Selection 265 Movement 266 Color 266 Sound 267 How to Get Started 267 Dos and Don’ts 268 Exercises: Four Squares: Text, Color, Motion, Heather Shaw 270 Design is …, Marty Maxwell Lane 274 Film Title Sequence, David Peacock and Michaela Wagoner 276 Digital Narrative, Dermot Mac Cormack 278 Chapter Thirteen Designing Your Own Typeface 281 Handwriting Fonts: A Good Place to Begin 281 Three Approaches to Designing a Typeface 284 Professional Guidelines 286 Techtip: Font Production Editors 287 Exercises: On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis 288 Introduction to Type Design: Symphony, James Montalbano 290 Digitize Your Signature, James Montalbano 293 Appendices Digital Font Foundries and Distributors 295 Web-Font Services 295 Typographic Resources 295 Glossary 296 Bibliography 301 Picture Credits 302 Index 303

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Book SynopsisThe bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.Table of ContentsThe book lab ii Foreword x Part 1 presents the fundamental concepts needed to jumpstart the branding process and creates a shared vocabulary for the entire team Basics Brand basics Brand 2 Brand identity 4 Branding 6 Brand governance 8 Brand strategy 10 Why invest 12 Stakeholders 14 Culture 16 Customer experience 18 Cross cultures 20 Brand architecture 22 Symbols 24 Names 26 Taglines 28 Staying on message 30 Big idea 32 Brand ideals Overview 34 Vision 36 Meaning 38 Authenticity 40 Coherence 42 Flexibility 44 Commitment 46 Value 48 Differentiation 50 Longevity 52 Brand elements Brandmarks 54 Wordmarks 56 Letterform marks 58 Pictorial marks 60 Abstract marks 62 Emblems 64 Dynamic marks 66 Characters 68 Brand dynamics Trends 70 Making a difference 72 Big data analytics 74 Social media 76 Smartphones 78 Apps 80 Private labeling 82 Brand licensing 84 Certification 86 Crisis communications 88 Personal branding 90 China 92 Before and after Brandmark redesign 94 Packaging redesign 100 Part 2 presents a universal process regardless of the project’s scope and nature. This section answers the question “Why does it take so long?” Process Process basics A process for success 104 Managing the process 106 Brand initiatives 108 Measuring success 110 Collaboration 112 Decision making 114 Intellectual property 116 Design management 118 Phase 1 Conducting research Overview 120 Insight 122 Market research 124 Usability testing 126 Marketing audit 128 Competitive audit 130 Language audit 132 Audit readout 134 Phase 2 Clarifying strategy Overview 136 Narrowing the focus 138 Positioning 140 Brand brief 142 Naming 144 Renaming 146 Phase 3 Designing identity Overview 148 Identity system design 150 Look and feel 152 Color 154 More color 156 Typography 158 Sound 160 Trial applications 162 Presentation 164 Phase 4 Creating touchpoints Overview 166 Content strategy 168 Website 170 Collateral 172 Stationery 174 Signage 176 Product design 178 Packaging 180 Advertising 182 Placemaking 184 Vehicles 186 Uniforms 188 Ephemera 190 Phase 5 Managing assets Overview 192 Changing brand assets 194 Launching 196 Building brand champions 198 Brand books 200 Guidelines 202 Guidelines content 204 Online brand centers 206 Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions Best Practices Case studies ACHC 210 ACLU 212 Action Against Hunger 214 Adanu 216 Amazon.com 218 Ansible 220 Beeline 222 Boston Consulting Group 224 Boy Scouts of America 226 Budweiser 228 Cerner 230 City of Melbourne 232 Coca-Cola 234 Cocktails Against Cancer 236 Coors Light 238 Cooper Hewitt 240 Credit Suisse 242 Deloitte 244 Fern by Haworth 246 Fred Hutch 248 Global Handwashing Day 250 IBM 100 Icons of Progress 252 IBM Watson 254 Jawwy from STC 256 Laughing Cow 258 LinkedIn China 260 Mack Trucks 262 Mastercard 264 Mozilla 266 Mural Arts Philadelphia 268 NIZUC 270 NO MORE 272 Ohio & Erie Canalway 274 Peru 276 Philadelphia Museum of Art 278 Pitney Bowes 280 PNC 282 Quartz 284 (RED) 286 RideKC Streetcar 288 Santos Brasil 290 Shinola Detroit 292 Smithsonian National Air and Space Museum 294 SocialSecurity.gov 296 Southwest Airlines 298 Spectrum Health System 300 Starbucks 302 Sydney Opera House 304 Unstuck 306 Vueling 308 Bibliography 310 Index: Brands 312 Index: People 316 Index: Firms 318 How to use this book 319

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Book SynopsisMaking hacks into reality. It engages matter in ways that trespass the boundaries between the civic realm and the state-assigned laws. Even with primitive tools and skills, designing and making can break open and repurpose arrangements of power. The proof is that some crafts are so controversiallock-picking, moonshining, shoplifting, smuggling, sabotagethat they need to be controlled or even outlawed. When designers and makers touch on these contested realms, they run into trouble. This highly original book explores how the material power of design and making can challenge arrangements of agency and domination. Unpacking a series of conflicting casesfrom illegal making to the strategic and civic use of crafts to manifest radical alternatives to the current orderit shows how designers and makers can use even basic tools to work towards more.Trade ReviewThis book will change your understanding of activism, design, and politics, fundamentally. Buy it, steal it, or read it, but most importantly: start redesigning things in your life! -- Stellan Vinthagen, Endowed Chair in the Study of Nonviolent Direct Action and Civil Resistance and Professor of Sociology, University of Massachusetts, Amherst, USAMaking Trouble is a fabulous book. It offers an original and timely intervention in scholarly and activist debates and has the added benefit of being beautifully written. I fully expect it will become an instant classic in cross-disciplinary research and contentious political practice. -- Victoria Hattam, Professor of Politics, New School for Social Research, New YorkTable of ContentsPreface Back to Matter Activist Making Affirmative Making 1. Power in the Making Primitive Making Matters and Materials Making between Matter and Meta 2. State Metaxu Metaxu State Space - State Matter State Meta in the Matter 3. Making Matters Making Leverage Finding Material Leverage The Contents of Political Matters 4. Making Agency Making Change, Making Resistance Making Material Agency Manipulating Meta 5. Doing and sitting Sitting is Not Only Sitting Royal Crafts and Citizen Consumption Resistant Sitting Seated Democracies 6. Recursive Matters Intensity vs Scale Making Means and Ends Meet Pulsation 7. Strategic Objectiles Material Mobilization Tactical Presence and its Limitations Stitch for Senate 8. Material Counter-intelligence Material Intelligence Artus and Metis The Cookies of Cunning 9. Brewing Dissent Controlled Substances, Controlled Crafts Misuse and Mischief Buckets of Evidence 10. Designing Back Making Civics Tangible Design and Activism Material Civic Dissidence 11. Trouble Making and Counter-crafts Dangerous Makings Mapping Material Activism 12. Make it Simple Making Action Spaces Making Calisthenics Stay Matter!

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Book SynopsisDemonstrating how an international design movement found its way into ordinary places, this study will appeal to architectural historians, as well as regional residents interested in developing a greater appreciation of Art Deco architecture in the mid-Atlantic region.Trade ReviewA thorough overview of the regional development of art deco architecture in the greater Washington, D.C., and Baltimore, Maryland, mertopolitan area... The two cities' economies and cultural histories serve as an interesting background to showcase how the emerging modern architecture movement of the twentieth century could unite both cities, despite their differences... The strengths of Striner, founding president of the Art Deco Society of Washington, and Melissa Blair, a Baltimore art historian, are evident in their comprehensive review and analysis of the entire genre of built works in the Chesapeake and Potomac area. -- Celeste Williams Journal of Architectural Education Overall the authors have taken a compelling topic and treated it in an outstanding manner... Most libraries will want to purchase this volume as it is a fascinating tale of two cities and how modern architecture shaped their future. American Reference Books AnnualTable of ContentsPreface1. The Spirit of Art Deco2. Washington and Baltimore in the Age of Art Deco3. Residential Architecture4. Commerical Architecture5. Public and Institutional ArchitectureCodaAppendix: Principal ArchitectsNotesEssay on SourcesIndex

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Book SynopsisTrade Review"Inexpensive, concise, and lavishly illustrated, this book is recommended for any library." — Booklist (Starred Review)"…luxurious visuals that include timelines, historical photos, designer portraits and a tremendous selection of products and art." — Columbus Dispatch"Flip through pages showcasing the evolution of telephones, armchairs, word processors, and more … For anyone looking to bridge a generation gap, visuals are always a good way to go and the visuals in this book are stunning." — Forbes.com

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Book SynopsisThe story of Alfred Barr and Philip Johnson, two young men, now acknowledged as giants in the history of modernism, who changed the course of design in the United States. The 1920s and 1930s saw the birth of modernism in the United States, a new aesthetic, based on the principles of the Bauhaus in Germany: its merging of architecture with fine and applied arts; and rational, functional design devoid of ornament and without reference to historical styles. Alfred H. Barr Jr., the then 27-year-old founding director of the Museum of Modern Art, and 23-year-old Philip Johnson, director of its architecture department, were the visionary young proponents of the modern approach. Shortly after meeting at Wellesley College, where Barr taught art history, and as Johnson finished his studies in philosophy at Harvard, they set out on a path that would transform the museum world and change the course of design in America. The Museum of Modern Art opened just over a week after the stock market crash of 1929. In the depths of the Depression, using as their laboratories both MoMA and their own apartments in New York City, Barr and Johnson experimented with new ideas in museum ideology, extending the scope beyond painting and sculpture to include architecture, photography, graphic design, furniture, industrial design, and film; with exhibitions of ordinary, machine-made objects (including ball bearings and kitchenware) elevated to art by their elegant design; and with installations in dramatically lit galleries with smooth, white walls. Partners in Design, which accompanies an exhibition opening at the Montreal Museum of Fine Arts in April 2016, chronicles their collaboration, placing it in the larger context of the avant-garde in New York - 1930s salons where they mingled with Julien Levy, the gallerist who brought Surrealism to the United States, and Lincoln Kirstein, co-founder of the New York City Ballet; their work to help Bauhaus artists like Josef and Anni Albers escape Nazi Germany - and the dissemination of their ideas across the United States through MoMA’s traveling exhibition program. Plentifully illustrated with icons of modernist design, MoMA installation views, and previously unpublished images of the Barr and Johnson apartments - domestic laboratories for modernism, and in Johnson’s case, designed and furnished by Ludwig Mies van der Rohe - this fascinating study sheds new light on the introduction and success in North America of a new kind of modernism, thanks to the combined efforts of two uniquely discerning and influential individuals.Trade Review"Twentieth-century modernism is personalized in Partners in Design, a spin-off from an exhibition concentrating on the founding director of the Museum of Modern Art and the architect Philip Johnson, who designed the AT&T (now Sony) Building and the Kennedy Memorial in Dallas. The essays cover architecture, the furniture commissioned to fill these iconic buildings, the graphic material that advertised them, and the museum shows and books that publicized them. A fascinating subject." - The Wall Street Journal "This sleek and accessible catalogue focuses on the historic relationship between Alfred Barr Jr., founding director of the Museum of Modern Art, and Philip Johnson, the well-to-do Harvard grad he selected in 1929 to lead the museum's department of architecture and design. Barr and Johnson helped make the nondecorative functionalist aesthetics of Germany's Bauhaus palatable to mainstream Americans. They developed novel, ambitious, yet popular exhibitions that advanced the art of the everyday object and encouraged the public to seek it out. The book is full of crisp, cool examples of relevant objects, some from the exhibitions or the personal collections of Barr or Johnson. . . . cake pans, lamps, tables, Josef Hartwig's chess set of abstract geometric shapes, and wickedly handsome chairs designed by Mies van der Rohe. The slick design and layout of the book clearly take a cue from its subjects." - Publishers Weekly

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Book SynopsisA visual history of American whiskey, as told through hundreds of whiskey bottle labels, from early, pre-Prohibition-era days to the present.Just as wine is to the French or beer is to the Germans, whiskey--especially bourbon and rye--is  an integral part of the history and culture of the United States. The Art of American Whiskey traces the arc of this beloved, renowned spirit--from its earliest days in the Colonial era, through the Civil War, Prohibition, Great Depression, and up to the current craft-distilling boom. Illustrated with 100 full-color modern and historic labels from the most iconic bottles ever made, The Art of American Whiskey is an instant collectible and a fantastic gift for any whiskey enthusiast or design lover. Captions, sidebars, profiles and short histories tell the story of the pioneers and places behind the labels, and each chapter features era-appropriate recipes from all-star bartenders and cocktail experts that will tickle any tippler''s fancy.

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Book SynopsisBig Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design. It’s not just about the algorithms, it’s about what we do with the data once received. Ellen lupton says, “ Important and accessible!” Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice. Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.

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Book SynopsisNearly everyone alive today has experienced cozy, welcoming kitchens packed with conveniences that we now take for granted. Sarah Archer, in this delightful romp through a simpler time, shows us how the prosperity of the 1950s kicked off the technological and design ideals of today’s kitchen. In fact, while contemporary appliances might look a little different and work a little better than those of the 1950s, the midcentury kitchen has yet to be improved upon. During the optimistic consumerism of midcentury America when families were ready to put their newfound prosperity on display, companies from General Electric to Pyrex to Betty Crocker were there to usher them into a new era. Counter heights were standardized, appliances were designed in fashionable colors, and convenience foods took over families’ plates. With archival photographs, advertisements, magazine pages, and movie stills, The Midcentury Kitchen captures the spirit of an era—and a room—where anything seemed possible.Trade Review"A refreshing retro-kitchen history" -- Florence Fabricant, The New York Times"If you want to understand your kitchen, this is the book for you. Packed with fabulous period images and memorable detail, this is the story of how the center of the American home came to look the way it does today—and what that can tell us about gender, capitalism, and social norms." -- Nicola Twilley, writer and co-host of the Gastropod podcast"Modern kitchens are the midcentury era in miniature: an embrace of the new, equal parts invention and consumption. Sarah Archer tells this story with warmth and wit, accompanied by beautifully chosen images throughout." -- Glenn Adamson, author of Fewer Better Things: The Hidden Wisdom of Objects

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Book SynopsisThe Gensler Research Catalogue, Volume 3 profiles the work of 35+ research projects conducted by Gensler professionals around the world, spanning topics from the future of autonomous vehicles to how workplace design drives great customer and workplace experiences. Graphic designers from across the firm collaborated to design the Catalogue, giving each entry a unique design language tailored to the expression of each projects' methods and findings. The diverse set of projects are unified by a human-centric approach to design research, focused on ways to improve the human experience through great design. The research is organised into chapters focused on broad topics of interest, each with an introduction focused on broad trends and implications for the future of design. In addition to profiling Gensler's myriad research investigations, the publication also highlights the history and ethos of the Gensler Research Institute. The Catalogue offers not only thought-provoking descriptions of individual research, but an overall evidence-based approach to thinking about the approach to and design of space with the human experience at its heart.

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Book SynopsisIssue 14 of LA+ Journal brings you the results of the LA+ CREATURE international design ideas competition, which explored how we can use design to achieve a more symbiotic existence with other creatures. The competition brief asked entrants to choose a nonhuman client and design something - a place, a structure, a product, a process, a system - to improve its life and increase human-nonhuman empathy. As well as showcasing the award-winning designs and a comprehensive Salon des Refusés, LA+ CREATURE features an essay by Lori Gruen (author of Critical Terms for Animal Studies) and interviews with jurors Timothy Morton, Kate Orff, Jennifer Wolch, Andrew Grant, Chris Reed, and Farre Nixon.

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Book SynopsisAn in-depth and inspiring look at the world of hospitality branding, where brand identity and interior design come together to promote hotels, resorts, theatres and spas across the globe.

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Book SynopsisArt Sells showcases imaginative installations, displays and store decorations used by businesses both big and small to attract new customers.

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Book SynopsisHandmade arts continue to grow in appeal in a technological world. Over 750 illustrations bring together the unique creative touches of groundbreaking designers.

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