Consumerism Books

Book SynopsisExploring the roots of Canadian consumer culture between the 1890s and the Second World War, Purchasing Power uncovers the meanings that Canadians have attached to consumer goods. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements of this period, this book brings women’s consumer interests to the fore. Due to their exclusion from formal politics and most paid employment, many Canadian women leveraged their consumer roles into personal and social opportunities. In the consumer sphere, they sought solutions for their isolation, their desire for upward mobility and personal expression, and their families’ survival. Through their purchasing power, Canadian women transformed consumer culture into an arena of political engagement.Trade Review"Drawing on rich archival research, Donica Belisle has written a fascinating consumer history of Canada, focusing on women’s contributions before the Second World War. This well-written study explores the links between citizenship and consumption, detailing the ways that white British practices were normalized as 'Canadian' and the role that women played in the formation of white Canadian nationalism in the early twentieth century." -- Vicki Howard, Department of History, University of Essex"Today, the term 'pro-sumer' denotes 'a consumer who becomes involved with designing or customizing products for their own needs.' This study of women considers the forms of political consumerism in which they engaged and reveals the political values they held." -- Anne Burke * The Prairie Journal of Canadian Literature *“Many white Canadian women between the 1890s and 1930s deployed notions of consumer taste to solidify their own privilege. This book helps us appreciate why consumption continues to compel so many women now, even in the face of mounting evidence of its destructiveness.” -- Tracey Deutsch, Department of History and the Imagine Chair in Arts, Design, and Humanities, University of Minnesota"La force du livre de Donica Belisle, dont l’écriture est par ailleurs limpide, est de restituer la complexité et les ambivalences qui ont ponctué le chemin vers la société de consommation industrielle. Cet ouvrage représente donc une contribution majeure à l’histoire de l’économie politique canadienne." -- Clarence Hatton-Proulx, Sorbonne Université * Histoire sociale / Social History *"This is a wonderful book that delves deeply into issues of class, gender, and race, considering how these classifications alternatively empower and exclude." -- P. LeClerc, emerita, St. Lawrence University * CHOICE *"This is a book about the rise of a Canadian consumer culture as viewed through the prism of women’s associations, publications and activities. This, it does well." -- Béatrice Craig, University of Ottawa * Prairie History *Table of ContentsList of Illustrations Acknowledgments Introduction: Consumer Culture in Historical Perspective 1. Temperance and the Rise of Sober Consumer Culture 2. Shopping for Victory: Consumer Citizenship in Wartime 3. Home Economics and the Training of the Consumer Citizenry 4. Rural Consumer Citizens: Consumption in the Countryside 5. For Whom Do We Dress? Feminism and Fashion 6. Challenging Capitalism? The Limits of Collective Buying Conclusion: Empowerment and Exclusion: Consumption in Canadian History Notes Bibliography Index

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Book SynopsisWhy do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.Trade Review"Drawing on rich archival research, Donica Belisle has written a fascinating consumer history of Canada, focusing on women’s contributions before the Second World War. This well-written study explores the links between citizenship and consumption, detailing the ways that white British practices were normalized as 'Canadian' and the role that women played in the formation of white Canadian nationalism in the early twentieth century." -- Vicki Howard, Department of History, University of Essex"Today, the term 'pro-sumer' denotes 'a consumer who becomes involved with designing or customizing products for their own needs.' This study of women considers the forms of political consumerism in which they engaged and reveals the political values they held." -- Anne Burke * The Prairie Journal of Canadian Literature *“Many white Canadian women between the 1890s and 1930s deployed notions of consumer taste to solidify their own privilege. This book helps us appreciate why consumption continues to compel so many women now, even in the face of mounting evidence of its destructiveness.” -- Tracey Deutsch, Department of History and the Imagine Chair in Arts, Design, and Humanities, University of Minnesota"La force du livre de Donica Belisle, dont l’écriture est par ailleurs limpide, est de restituer la complexité et les ambivalences qui ont ponctué le chemin vers la société de consommation industrielle. Cet ouvrage représente donc une contribution majeure à l’histoire de l’économie politique canadienne." -- Clarence Hatton-Proulx, Sorbonne Université * Histoire sociale / Social History *"This is a wonderful book that delves deeply into issues of class, gender, and race, considering how these classifications alternatively empower and exclude." -- P. LeClerc, emerita, St. Lawrence University * CHOICE *"This is a book about the rise of a Canadian consumer culture as viewed through the prism of women’s associations, publications and activities. This, it does well." -- Béatrice Craig, University of Ottawa * Prairie History *Table of ContentsList of Illustrations Acknowledgments Introduction: Consumer Culture in Historical Perspective 1. Temperance and the Rise of Sober Consumer Culture 2. Shopping for Victory: Consumer Citizenship in Wartime 3. Home Economics and the Training of the Consumer Citizenry 4. Rural Consumer Citizens: Consumption in the Countryside 5. For Whom Do We Dress? Feminism and Fashion 6. Challenging Capitalism? The Limits of Collective Buying Conclusion: Empowerment and Exclusion: Consumption in Canadian History Notes Bibliography Index

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Book SynopsisFocusing on the rise of Brand Islam, this book considers how the highly lucrative marketing of goods and services as Islamic or halal is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.Trade ReviewPlenty of books have addressed the staggering market potential of halal goods from a financial perspective, but Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading. * The National *In her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry. * Middle East Journal *Shirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam. * Islamic Horizons *[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism. * Religious Studies Review *Brand Islam is an illuminating case study in the relationship between religion and the consumer market. * Journal of Markets and Morality *Illuminating…[Brand Islam] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium. * Review of Middle East Studies *Brand Islam is a fascinating cultural study of sorts of the new local and global ‘Muslim’ markets in halal goods and services. * Islam and Christian-Muslim Relations *[Brand Islam] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion. * American Journal of Islamic Social Sciences *Table of Contents Acknowledgments Introduction Chapter 1. Islamophobia and Western Culture Chapter 2. Islam and the Halal Food Industry Chapter 3. Halal Slaughtering of Animals: Perils and Practices Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion Chapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way Conclusion Notes Bibliography Index

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Book SynopsisFocusing on the rise of Brand Islam, this book considers how the highly lucrative marketing of goods and services as Islamic or halal is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.Trade ReviewPlenty of books have addressed the staggering market potential of halal goods from a financial perspective, but Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading. * The National *In her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry. * Middle East Journal *Shirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam. * Islamic Horizons *[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism. * Religious Studies Review *Brand Islam is an illuminating case study in the relationship between religion and the consumer market. * Journal of Markets and Morality *Illuminating…[Brand Islam] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium. * Review of Middle East Studies *Brand Islam is a fascinating cultural study of sorts of the new local and global ‘Muslim’ markets in halal goods and services. * Islam and Christian-Muslim Relations *[Brand Islam] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion. * American Journal of Islamic Social Sciences *Table of Contents Acknowledgments Introduction Chapter 1. Islamophobia and Western Culture Chapter 2. Islam and the Halal Food Industry Chapter 3. Halal Slaughtering of Animals: Perils and Practices Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion Chapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way Conclusion Notes Bibliography Index

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Book SynopsisExamines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children's moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children's needs and wants, pleasures and pains, through the material world so as to produce the child as a moral project. Drawing on a century of religiously-oriented child care advice in women's periodicals, he examines how children ultimately came to be understood by mothersand later, by commercial actorsas consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children's consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural histTrade ReviewThe Moral Project of Childhood is a thoughtful and ambitious book that takes on some of the received wisdom about the historical trajectories of childhood and children's consumption. Daniel Thomas Cook advances a new theory that achieves what previous scholars could not: a historically embedded account of how the modern-day child consumer is not a sharp break with 19th century understandings of childhood, but instead a continuation. -- Allison J. Pugh, author of The Tumbleweed Society: Working and Caring in an Age of InsecurityCook makes a timely and exciting intervention into questions of value, providing stimulating insights into the tempestuous moral project of childhood. Examining 19th-century Anglo-American 'mother's magazines', he argues persuasively against the treatment of consumption as an intervention into 'pre-capitalist childhood'. By adeptly charting the co-constitutive logic of capital and childhood, and the weighty accountability this entails for mothers and motherhood, he offers a lens through which to view the making and exclusive idealization of middle-class White childhoods which resonate to this day. The book asks not just who is a 'child', but when and how bodies are made into children, urging us to interrogate the way contests over childhood are profoundly implicated in affective, moral, and economic valuations. -- Rachel Rosen, editor of Feminism and the Politics of Childhood: Friends or Foes?This book treats changes in upper-class education in the 19th-century northeastern US [...] Cook argues that rather than continuing to instruct children according to stern religious values to ensure their moral education, this period emphasized refined taste—a sense of which goods were and were not good—as the new basis of morality and defense of the status quo. * Choice *

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Book SynopsisExamines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children's moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children's needs and wants, pleasures and pains, through the material world so as to produce the child as a moral project. Drawing on a century of religiously-oriented child care advice in women's periodicals, he examines how children ultimately came to be understood by mothersand later, by commercial actorsas consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children's consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.Trade Review"The Moral Project of Childhood is a thoughtful and ambitious book that takes on some of the received wisdom about the historical trajectories of childhood and children's consumption. Daniel Thomas Cook advances a new theory that achieves what previous scholars could not: a historically embedded account of how the modern-day child consumer is not a sharp break with 19th century understandings of childhood, but instead a continuation." -- Allison J. Pugh, author of The Tumbleweed Society: Working and Caring in an Age of Insecurity"Cook makes a timely and exciting intervention into questions of value, providing stimulating insights into the tempestuous moral project of childhood. Examining 19th-century Anglo-American 'mother's magazines', he argues persuasively against the treatment of consumption as an intervention into 'pre-capitalist childhood'. By adeptly charting the co-constitutive logic of capital and childhood, and the weighty accountability this entails for mothers and motherhood, he offers a lens through which to view the making and exclusive idealization of middle-class White childhoods which resonate to this day. The book asks not just who is a 'child', but when and how bodies are made into children, urging us to interrogate the way contests over childhood are profoundly implicated in affective, moral, and economic valuations." -- Rachel Rosen, editor of Feminism and the Politics of Childhood: Friends or Foes?"This book treats changes in upper-class education in the 19th-century northeastern US [...] Cook argues that rather than continuing to instruct children according to stern religious values to ensure their moral education, this period emphasized refined taste—a sense of which goods were and were not good—as the new basis of morality and defense of the status quo." * Choice *

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Book SynopsisFrom understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology.Table of Contents1. From Data to Action: Leveraging AI in marketing1.1 AI & Marketing: Core Elements 1.2 Unleashing AI driven competitive advantage through IoT and Big Data Analytics1.3 Challenges of using AI technologies in the area of Marketing1.4 Core benefits of AI Marketing1.5 AI and future of Marketing 2. Informed Data driven decision making 2.1 Using Big data analytics for market intelligence2.2 Application of Big data analytics to marketing mix elements2.3 AI led Cognitive Data Quality Management2.4 AI-enabled marketing decisions 3. AI Marketing & Predicting Consumer Choices3.1 The value of social media for Improving Customer Engagement3.2 Optimizing marketing value, retention, customer satisfaction and loyalty3.3 Strategic applications of AI in different stages of customer journey3.4 AI in segmentation, targeting and positioning3.5 Internet trends and customer sentiment analysis 4. Unlocking Data in understanding Customers4.1 Customer Analytics4.1.1 Descriptive Customer Analytics4.1.2 Predictive Customer Analytics4.1.3 Prescriptive Customer Analytics4.2 Marketing Analytics: AI for Data Driven Marketing4.3 Customer Data Visualization & Information Management4.4 Mapping Customer Journey through big data analytics 5. Improving Experiences and Customer Satisfaction with AI5.1 AI and Product Life Cycle Management (PLM)5.2 Opportunities and Challenges of applying AI for PLM5.3 AI and granular personalization5.4 Use of AI to provide each segment of a target with tailored content 6. Value Creation & Value Capture with Artificial Intelligence6.1 Role of AI in optimizing Pricing6.2 Optimizing marketing value, retention and loyalty6.3 XR on value co-creation and customer engagement6.4 Creating value with data analytics6.5 Customer Value Modelling6.6 Marketing intelligence for optimal marketing return6.7 Creating value with data analytics 7. Reliable & Profitable AI driven Distribution7.1 Using AI for Distribution Process Management7.2 Smart Distribution7.3 Prediction of consumer behavior and improving lead generation7.4 Optimizing sales territory design with AI7.5 AI based delivery system7.6 AI integrated Logistics, inventory management, warehousing and transportation 8. Artificial Intelligence driven Promotions and Social Networking8.1 Network Modelling, Visualization and Analyzing Tools8.2 Role of Centrality in Social Networks: Influencer Marketing8.3 Sentiment Analysis and Public Opinion Mining8.4 Review Mining and Rating8.5 Big Data & scalability in Social Networks8.6 AI powered Chatbots and conversational experiences8.7 Propensity modelling for advertisement targeting and lead scoring8.8 Advertising Optimization & Viral Effects8.9 Fake News, Misinformation & Rumor Detection 9. Optimizing the future of Digital Marketing with A.I.9.1 Enhancing Interactive User Experience with AI9.2 Content Creation & Curation with AI9.3 Aligning marketing metrics with business goals9.4 Web analytics for digital marketing 10. Ethics of Artificial Intelligence for Marketing10.1 Dark side of AI in Marketing10.1.1 Consumers’ data protection rights10.1.2 Concerns about AI-enabled marketing decisions 10.1.3 Legal Concerns and Compliance issues10.2 Piracy, Security and Consumerism10.3 Ethical, Moral & Societal Challenges of AI 11. Case Studies on applications of AI11.1 AI driven cyber security and privacy11.2 Applications of AI in health care11.3 Applications of AI in tourism11.4 Applications of AI in manufacturing11.5 Applications of AI in finance

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Book SynopsisThe Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.Table of ContentsIntroduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect

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Book SynopsisConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers buy green for the environment or they buy pink to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Trade Review"Shopping for Change is replete with the documented beliefs that individual and collective political purchasing reduce and redirect the basic reservoir of giant corporate power—the dollars we give them that they use against the people and the planet. Read this book and shop wisely, sometimes shop less, and, increasingly, shop together for your democratic voice.""Hyman and Tohill have produced a valuable collection that belongs on the short shelf of essential histories of North American consumer culture. This book will become a go-to resource for scholars and activists alike." -- Lawrence Glickman, author of Buying Power"This book could not be more timely. Smarter, more active, and more restrained buying is what is called fo. Shopping for Change provides an outstandingly detailed guide for how to proceed." -- Amitai Etzioni, author of The New Normal"Shopping for Change is a compelling call to harness the full potential of the consumer marketplace to create a more equitable, democratic society." -- Lizabeth Cohen, author of A Consumers' Republic

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Book SynopsisWhen people encounter consumer goods—sugar, clothes, phones—they find little to no information about their origins. The goods will thus remain anonymous, and the labor that went into making them, the supply chain through which they traveled, will remain obscured. In this book, Tad Skotnicki argues that this encounter is an endemic feature of capitalist societies, and one with which consumers have struggled for centuries in the form of activist movements constructed around what he calls The Sympathetic Consumer. This book documents the uncanny similarities shared by such movements over the course of three centuries: the transatlantic abolitionist movement, US and English consumer movements around the turn of the twentieth century, and contemporary Fair Trade activism. Offering a comparative historical study of consumer activism the book shows, in vivid detail, how activists wrestled with the broader implications of commodity exchange. These activists arrived at a common understanding of the relationship between consumers, producers, and commodities, and concluded that consumers were responsible for sympathizing with invisible laborers. Ultimately, Skotnicki provides a framework to identify a capitalist culture by examining how people interpret everyday phenomena essential to it.Trade Review"A path-breaking work. This book contributes significantly to scholarship on consumer society and to broader debates about how to understand the economic culture of capitalism."—Lyn Spillman, University of Notre Dame"This fascinating comparative account reveals striking similarities and interesting differences between three social movements across two centuries. Skotnicki relates these to the form of capitalism itself, thus making the book an excellent companion for teaching Marx's Capital."—Andreas Glaeser, The University of Chicago"This book is a joy to read for many reasons, but mostly for its careful work in identifying the moral appeals of consumer activism and what the sympathetic consumer tells us about capitalism."—Caroline Heldman, American Journal of SociologyTable of Contents1. The Rise of the Sympathetic Consumer 2. Abolitionist Visions 3. Turn-of-the-Twentieth-Century Visions 4. Practicing Sympathetic Consumption 5. Moral Arguments 6. The Sympathetic Consumer, Challenged 7. Whither the Sympathetic Consumer?

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Book Synopsis'I'm 79 years old. So why on earth should I concern myself with speaking about youth?' This is the question with which renowned French philosopher Alain Badiou begins his passionate plea to the young. Today young people, at least in the West, are on the brink of a new world. With the decline of old traditions, they now face more choices than ever before. Yet powerful forces are pushing them in dangerous directions, into the vortex of consumerism or into reactive forms of traditionalism. This is a time when young people must be particularly attentive to the signs of the new and have the courage to venture forth and find out what they're capable of, without being constrained by the old prejudices and hierarchical ideas of the past. And if the aim of philosophy is to corrupt youth, as Socrates was accused of doing, this can mean only one thing: to help young people see that they don't have to go down the paths already mapped out for them, that they are not just condemned to obey social customs, that they can create something new and propose a different direction as regards the true life.Trade Review"Scarcely any other moral philosopher of our day is as politically clear-sighted and courageously polemical, so prepared to put notions of truth and university back on the agenda."—Terry Eagleton, Lancaster University, UK "Alain Badiou's plea in this stimulating little book contains the 'serious coquetry' one expects from a philosopher committed to the corruption of youth: young people, whether young in body or mind, reorganize your youth, and in so doing reanimate thinking in radically new directions!"—Jason Barker, Kyung Hee UniversityTable of ContentsContents Note 1. To be young, today: Sense and nonsense 2. About the contemporary fate of boys 3. About the contemporary fate of girls

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Book SynopsisIn today’s world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is measured and evaluated. In this important new book, Steffen Mau offers a critical analysis of this increasingly pervasive phenomenon. While the original intention behind the drive to quantify may have been to build trust and transparency, Mau shows how metrics have in fact become a form of social conditioning. The ubiquitous language of ranking and scoring has changed profoundly our perception of value and status. What is more, through quantification, our capacity for competition and comparison has expanded significantly – we can now measure ourselves against others in practically every area. The rise of quantification has created and strengthened social hierarchies, transforming qualitative differences into quantitative inequalities that play a decisive role in shaping the life chances of individuals. This timely analysis of the pernicious impact of quantification will appeal to students and scholars across the social sciences, as well as anyone concerned by the cult of numbers and its impact on our lives and societies today.Trade Review ‘In this brilliant book, Steffen Mau does not simply demonstrate the distortions that occur when excessive reliance is placed on statistical indicators, but shows how the current mania for measurement and quantification eats away at social relationships and even our sense of ourselves.’Colin Crouch, Emeritus Professor at the University of Warwick ‘Mau, a leading expert on inequality in Europe, is tackling a question of growing significance: the relationship between quantification, status comparison and social competition. His probing analysis offers a fresh perspective for understanding the brave new world of self-monitoring we live in. It offers convincing explanations for current anxieties of performance that are fed by growing inequality and neoliberalism. Influential in Germany, this excellent book should find a wide readership in the English-reading public.’Michèle Lamont, past President, American Sociological Association "A timely, informative and appropriately pessimistic book."Morning Star ‘A wide-ranging tour through rankings and ratings, stars and points, charts and graphs… the metric society may prove a means for faraway data overlords to capture power and entrench inequality in the guise of efficiency. It risks descending into a 21st-century dystopia that is almost as bleak, in its impersonal way, as those imagined in the darkest novels of the 20th.’The Economist"The book is well grounded in a vast and relevant literature and covers an extensive array of topics, from academic rankings to actuarial justice, through to credit scores, travel reviews, professional assessment, and reputation building through social media, among others. In the process, it offers important insights and raises relevant questions, many of which have a clear Foucaultian inspiration."Sociological Research OnlineTable of ContentsIntroduction 1 1 The Measurement of Social Value 10 What does quantification mean? 12 The calculative practices of the market 15 The state as data manager 17 Engines of quantification: digitalization and economization 21 2 Status Competition and the Power of Numbers 26 Dispositives of comparison 28 Commensurability and incommensurability 31 New horizons of comparison 33 Registers of comparison and investive status work 35 3 Hierarchization: Rankings and Ratings 40 Visibilization and the creation of difference 40 On your marks! 43 University rankings 47 Here today, gone tomorrow: the market power of rating agencies 53 4 Classification: Scoring and Screening 60 Credit scoring 63 Quantified health status 67 Mobility value 71 ‘Boost your score’ – academic status markers 74 Social worth investigations 78 5 The Evaluation Cult: Stars and Points 81 Satisfaction surveys 82 Evaluation portals as selectors 84 Peer-to-peer ratings 87 Professions in the evaluative spotlight 89 Like-based reputations on social media 93 6 The Quantified Self: Charts and Graphs 99 Health, exercise and mood 101 The collective body 104 Motivation techniques 106 7 The Power of Nomination 111 The nomination power of the state 112 Performance measurement and the framing of competition 115 The nomination power of experts 119 Algorithmic authority 123 Critique of nomination power 125 8 Risks and Side-Effects 129 Reactive measurements 129 Loss of professional control 133 Loss of time and energy 135 Monoculture versus diversity 137 9 Transparency and Discipline 141 Normative and political pressure 144 The power of feedback 147 Technological surveillance in the workplace 149 The new tariff systems 151 The interdependence of self- and external surveillance 153 The regime of averages, benchmarks and body images 155 10 The Inequality Regime of Quantification 158 Establishment of worth 160 Reputation management 162 Collectives of non-equals 166 From class conflict to individual competition 168 Inescapability and status fluidity 170 Self-reinforcing effects 174 Bibliography 177 Index 196

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Book SynopsisIn today’s world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is measured and evaluated. In this important new book, Steffen Mau offers a critical analysis of this increasingly pervasive phenomenon. While the original intention behind the drive to quantify may have been to build trust and transparency, Mau shows how metrics have in fact become a form of social conditioning. The ubiquitous language of ranking and scoring has changed profoundly our perception of value and status. What is more, through quantification, our capacity for competition and comparison has expanded significantly – we can now measure ourselves against others in practically every area. The rise of quantification has created and strengthened social hierarchies, transforming qualitative differences into quantitative inequalities that play a decisive role in shaping the life chances of individuals. This timely analysis of the pernicious impact of quantification will appeal to students and scholars across the social sciences, as well as anyone concerned by the cult of numbers and its impact on our lives and societies today.Trade Review‘In this brilliant book, Steffen Mau does not simply demonstrate the distortions that occur when excessive reliance is placed on statistical indicators, but shows how the current mania for measurement and quantification eats away at social relationships and even our sense of ourselves.’Colin Crouch, Emeritus Professor at the University of Warwick ‘Mau, a leading expert on inequality in Europe, is tackling a question of growing significance: the relationship between quantification, status comparison and social competition. His probing analysis offers a fresh perspective for understanding the brave new world of self-monitoring we live in. It offers convincing explanations for current anxieties of performance that are fed by growing inequality and neoliberalism. Influential in Germany, this excellent book should find a wide readership in the English-reading public.’Michèle Lamont, past President, American Sociological Association "A timely, informative and appropriately pessimistic book."Morning Star ‘A wide-ranging tour through rankings and ratings, stars and points, charts and graphs… the metric society may prove a means for faraway data overlords to capture power and entrench inequality in the guise of efficiency. It risks descending into a 21st-century dystopia that is almost as bleak, in its impersonal way, as those imagined in the darkest novels of the 20th.’The Economist"The book is well grounded in a vast and relevant literature and covers an extensive array of topics, from academic rankings to actuarial justice, through to credit scores, travel reviews, professional assessment, and reputation building through social media, among others. In the process, it offers important insights and raises relevant questions, many of which have a clear Foucaultian inspiration."Sociological Research OnlineTable of ContentsIntroduction 1 1 The Measurement of Social Value 10 What does quantification mean? 12 The calculative practices of the market 15 The state as data manager 17 Engines of quantification: digitalization and economization 21 2 Status Competition and the Power of Numbers 26 Dispositives of comparison 28 Commensurability and incommensurability 31 New horizons of comparison 33 Registers of comparison and investive status work 35 3 Hierarchization: Rankings and Ratings 40 Visibilization and the creation of difference 40 On your marks! 43 University rankings 47 Here today, gone tomorrow: the market power of rating agencies 53 4 Classification: Scoring and Screening 60 Credit scoring 63 Quantified health status 67 Mobility value 71 ‘Boost your score’ – academic status markers 74 Social worth investigations 78 5 The Evaluation Cult: Stars and Points 81 Satisfaction surveys 82 Evaluation portals as selectors 84 Peer-to-peer ratings 87 Professions in the evaluative spotlight 89 Like-based reputations on social media 93 6 The Quantified Self: Charts and Graphs 99 Health, exercise and mood 101 The collective body 104 Motivation techniques 106 7 The Power of Nomination 111 The nomination power of the state 112 Performance measurement and the framing of competition 115 The nomination power of experts 119 Algorithmic authority 123 Critique of nomination power 125 8 Risks and Side-Effects 129 Reactive measurements 129 Loss of professional control 133 Loss of time and energy 135 Monoculture versus diversity 137 9 Transparency and Discipline 141 Normative and political pressure 144 The power of feedback 147 Technological surveillance in the workplace 149 The new tariff systems 151 The interdependence of self- and external surveillance 153 The regime of averages, benchmarks and body images 155 10 The Inequality Regime of Quantification 158 Establishment of worth 160 Reputation management 162 Collectives of non-equals 166 From class conflict to individual competition 168 Inescapability and status fluidity 170 Self-reinforcing effects 174 Bibliography 177 Index 196

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Book SynopsisOffering a deeper understanding of today’s internet media and the management theory behind itPlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.Trade Review"By relocating the origins of the platform economy to Japan’s consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media."—Ramon Lobato, author of Netflix Nations: The Geography of Digital Distribution"Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo’s i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android."—Thomas Poell, coauthor of The Platform Society: Public Values in a Connective World"The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the ‘platform’ story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book."—Rebecca Tuhus-Dubrow, author of Personal Stereo"The impressive feat of Steinberg’s book is that it allows both interpretations of platformization to emerge: a fairer crediting of Japanese theories and practices as well as a fuller questioning of global media industry dominance."—Film Quarterly"Readers in many disciplines seeking to better understand how the Android and Apple iOS, Netflix, Amazon, and myriad other everyday commercial experiences have come to be, and how they may change or adapt in ways that Silicon Valley will not necessarily lead, can look to The Platform Economy for global insights and a nuanced analysis of the way words and worlds have been formed, in part, through Japanese iterations of platforms and contents."—The Journal of Popular Culture"The Platform Economy adds a significant dimension to the study of platforms and urges us to think deeply about platformization, as well as the multidirectionality of cultural circulation more broadly."—Critical Inquiry"An important contribution for recapitulating certain concepts in management theory and reconstructing the discursive formation of the term ‘platform.’"—Journal of Japanese Studies Table of ContentsContentsIntroduction1. Contents Discourse: A Platform Prelude2. Platform Typology: From Hardware to Contents3. The Japanese Genesis of Transactional Platform Theory4. Docomo’s i-mode and the Formatting of the Mobile Internet5. Platforms after i-mode: Dwango’s Niconico VideoConclusion: The Platformization of Regional Chat AppsAcknowledgmentsNotesBibliographyIndex

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Book SynopsisThis is a detailed analysis of how understanding of health management past, present and future has transformed in the digital age. Since the mid-20th century, we have witnessed ‘healthy’ lifestyles being pushed as part of health promotion strategies, both via the state, and through health tracking tools, and narratives of wellness online. This marks a seismic shift from a public welfare state responsibility for health towards individualised practices of digital self-care. Today health has become representative of ‘lifestyle correction' which is performed on social media. Putting the spotlight on neoliberalism and digital technology as pervasive tools that dictate wellness as a moral obligation, Rachael Kent critically analyses how users navigate relationships between self-tracking technologies, social media, and everyday health management.Table of Contents1. Transformations of Health in the Digital Society 2. Understanding Our Bodies through Datafication 3. Surveillance Cultures of the Digital Health Self 4. Discipline and Moralism of Our Health 5. Health ‘Disciples’: Technology ‘Addiction’ and Embodiment 6. Sharing ‘Healthiness’ 7. Future Directions for the Digital Health Self

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Book SynopsisFollowing the global financial crisis of 2008, there has been significant interest among scholars and activists in alternative forms of organization that operate according to noncapitalist logic, including Alternative Consumer Cooperatives (ACCs). Using the example of Turkey, where neoliberal economics combined with authoritarian politics formed conditions that have profound social and economic consequences, this book investigates ACCs as spaces for prefigurative food politics. Offering a novel perspective on alternative forms of organizing, this book challenges the easy assumptions of what it means to be a scholar working on activism in the global north and shows how, through the foundational values of solidarity, reciprocity and responsibility, it is possible to create new and imaginative forms of politics and activism.Table of ContentsIntroduction: Experimenting with Direct Democracy The Politics of Food: Alignment for Solidarity and Resistance Against Neo-Liberalism and Authoritarianism: The Background to Food Politics in Turkey Political Economy of Consumer Cooperatives in Turkey Alternative Consumer Cooperatives in the Making of a Public Sphere Experimenting with an Alternative to the Capitalist Food Provisioning System The Governance of Alternative Consumer Cooperatives Instead of a Conclusion References

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Book Synopsis"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences; includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs; and is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research.Table of ContentsList of Contributors. Preface. Luxury Fashion Theory, Culture, and Brand Marketing Strategy. Creating and Interpreting Visual Storytelling Art in Extending Thematic Apperception Tests and Jung's Method of Interpreting Dreams. Fashion's Roles in Presentation of Self in Everyday Life. Is Blending into Society a Primary Consumer Goal for Dressing Down?. Cinderella Storytelling in 21st Century: Interpreting Popular Culture in the Movies via Visual Narrative Arts. Who Says what-to-wear? Examining Tensions between Conformity and Individuality. Understanding Archetypes of Luxury Brands by Using VNA. Subject Index. Luxury Fashion and Culture. Advances in culture, tourism and hospitality research. Advances in culture, tourism and hospitality research. Copyright page.

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Book SynopsisWith a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. WymerTrade Review'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the selected theories. I was amazed by its breadth and scope. Highly recommended reading.' --Michael Rothschild, University of Wisconsin, MadisonTable of ContentsContents: Acknowledgments 1. Introduction PART I: THEORIES AND THEIR USES IN SOCIAL MARKETING 2. Theories and Their Uses in Social Marketing Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen PART II: RATIONAL – ECONOMIC MODELS (COGNITIVE MODELS) 3. Rational Economic Models (Cognitive Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 4. Case study: Using the Theory of Planned Behaviour to Assess Blood Donation Intentions amongst African Migrants in Australia Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuilten and Andre M. N. Renzaho 5. Rational Economic Models (Cognitive Models) Summary PART III: BEHAVIOURAL MODELS (CONATIVE MODELS) 6. Behavioural Models (Conative Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 7. Case study: Using Social Cognitive Theory and Social Support Coping Theory to Improve Breastfeeding Duration Rates: MumBubConnect Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton 8. Behavioural (Conative Models) Models Summary PART IV: EMOTIONAL MODELS (AFFECTIVE MODELS) 9. Emotional Models (Affective Models) Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 10. Case study: Hello Sunday Morning!: Towards ‘Practices’ of Responsible Drinking Marie-Louise Fry 11. Emotional Models (Affective Models) Summary PART V: SOCIO-CULTURAL ECOLOGICAL MODELS 12. Socio-cultural Ecological Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 13. Case Study: Micro-meso-level Theory – Consumer Socialization and Consumption of Clothes Karin M. Ekström 14. Case Study: Meso-Macro Level Theory – DrinkWise: Investing in Generational Social Change Josephine Previte, Linda Brennan and John Scott 15. Socio-cultural Ecological Models Summary PART VI: MULTI-THEORY MODELS 16. Multi-theory Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 17. Case Study: ‘Greenwich Get Active’ – Mobilising a Whole Community to Get Active Matt Howick 18. Case Study: Waves of Change – Collaborative Design for Tomorrow’s World Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome 19. Multi-theory Models Summary PART VII: ‘BUYING’ OR ‘CONSUMER’ BEHAVIOUR DECISION MODELS 20. ‘Buying’ or ‘Consumer’ Behaviour Decision Models Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 21. Case Study: Which Theory is More Effective for Predicting Hotel Guest Participation in Towel and Linen Reuse Programs, Social Influence Theory or Attribution Theory? Walter Wymer 22. ‘Buying’ or ‘Consumer’ Behaviour Theories Summary PART VIII: SOCIAL CHANGE MODELS IN SOCIAL MARKETING 23. Social Change Models in Social Marketing Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen 24. Case Study: A Social Marketing Approach for Increasing Community Coalitions’ Adoption of Evidence-Based Policy Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright 25. Social Change Models in Social Marketing Summary PART IX: SOCIAL MARKETING AND BEHAVIOUR CHANGE: WHERE TO FROM HERE? 26. Social Marketing and Behaviour Change: Where to From Here? Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen Index

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Book SynopsisEd McQuarrie has been a leading light among sociological consumer researchers for a long time, his research devoted to deep and interdisciplinary exploration. This book is a much-needed development of the vast new terrain of consumers' online behaviors. From megaphone effects to soapbox imperatives, from Bourdieu to Goffman, cultural capital to trust, McQuarrie builds on his prior work to provide exciting new thinking to help us understand the radical and important changes that the Internet continues to spur. Highly recommended!'- Robert Kozinets, York University, CanadaIt's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.Drawing on Bourdieu and Campbell to support his thesis, Edward McQuarrie uncovers what is new online by:- presenting a sociological perspective on what consumers do online and contrasting it to more familiar economic, psychological and ethnographic views- reinterpreting Bourdieu s idea of cultural capital to understand the success of fashion bloggers- showing how the meaning of taste and what it means to dress fashionably have changed with the Web- explaining why online reviews cannot be considered word-of-mouth and therefore cannot be understood using that idea- examining why Pinterest is so attractive to female consumers while relating Pinterest to Walter Benjamin's ideas about how mechanical reproduction changes the meaning of art.This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online.Trade Review‘McQuarrie explores online consumer behavior from the perspective of a sociologist. His book is a theoretical, philosophical, and at times whimsical collection of essays. McQuarrie's work includes approaches to marketing research as well as marketing rhetoric and semiotics. He offers this multifaceted, thoroughly academic look at a phenomenon of still-growing importance that has had little investigation from a sociological perspective. Summing Up: Recommended.’ -- D. Aron, Choice‘Ed McQuarrie has been a leading light among sociological consumer researchers for a long time, his research devoted to deep and interdisciplinary exploration. This book is a much-needed development of the vast new terrain of consumers' online behaviors. From megaphone effects to soapbox imperatives, from Bourdieu to Goffman, cultural capital to trust, McQuarrie builds on his prior work to provide exciting new thinking to help us understand the radical and important changes that the Internet continues to spur. Highly recommended!’ -- Robert Kozinets, York University, CanadaTable of ContentsContents: 1. Introduction 2. Prelude: The Borg 3. Essay One: Blogs and the Megaphone Effect 4. Interlude: From Cultural Capital to Social Formation 5. Essay Two: Yelp and the Soapbox Imperative 6. Interlude: From Gaining a Public to Going Public 7. Essay Three: Pinterest –To Make Public the Private 8. Epilogue: The Borg Redux 9. References 10. Appendices 11. Author Notes Index

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Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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Book SynopsisWhen there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.Table of ContentsPreface xi Introduction xiii Chapter 1. The Power of Words 1 1.1. The power of word-of-mouth 1 1.1.1. The Internet and electronic word-of-mouth 2 1.1.2. Advertising marketing and word-of-mouth marketing 2 1.1.3. Social influence 4 1.2. The power of consumers/customers 7 1.2.1. Consumers/customers buy with their eyes closed 7 1.2.2. “Consum-action” 9 1.2.3. Boycotts 10 1.2.4. The power of the purse 11 1.3. The power of consumers/users 12 1.4. The power of demonstrations 13 1.4.1. Case study: the process of a “Tupperware”-type sale 13 1.5. The power of distributors 14 1.5.1. The product in a commercial context 14 1.5.2. Distributor brands 15 1.5.3. Retailer-brand products 15 1.5.4. Distributors 15 1.6. The power of the big buyers 16 1.7. The power of the Internet 17 1.7.1. A powerful, indispensable system 17 1.7.2. The economic objective 21 1.7.3. Dependency 23 1.7.4. Security and confidentiality 23 1.7.5. Testing on the Internet 24 1.8. The power of stars, influencers and idols 25 1.8.1. Titles and clothes make an impression 25 1.8.2. The elites 26 1.9. The power of genuine users 27 1.10. The power of sellers 27 1.10.1. The effect of contrast 29 1.10.2. The principle of reciprocity 29 1.10.3. Reciprocal concessions 30 1.10.4. “Everyday” manipulation 31 1.10.5. Manipulation 31 Chapter 2. Temptation 33 2.1. The power of sales catalogs 33 2.2. The power of certificates, labels and eco-labels 33 2.2.1. The different labels 33 2.2.2. Recognizing recycled products 35 2.2.3. The CE seal 35 2.2.4. The NF seal 36 2.2.5. The power of eco-labels 36 2.3. The power of packaging 38 2.4. The power of labels 40 2.4.1. The energy label 40 2.4.2. Trackability 43 2.5. The power of manufacturers 44 2.5.1. The impossibility of being fully informed 44 2.5.2. Doing what sells 45 2.5.3. Forms of product obsolescence 46 2.6. The power of standards: inflation 52 2.7. The power of commercial leaflets 54 2.7.1. Denying advertising 55 2.8. The power of specialized journals 55 2.9. The power of trade shows and fairs 56 2.10. The power of technical tests 56 2.10.1. Material, technology and performance 56 2.10.2. Machines and figures 57 2.10.3. Technical tests 58 2.10.4. For a more useful technology 59 2.11. The power of tele-shopping 60 Chapter 3. Belief and Respect 61 3.1. The power of fair trade 61 3.2. The power of ecologists 62 3.2.1. “Ecologist”: an overused term 62 3.2.2. The ecology of use 63 3.2.3. Environmental risks 63 3.2.4. Paint me green all over! 64 3.2.5. Recovering waste 64 3.2.6. Examples of waste 65 3.2.7. Solar products 65 3.2.8. The ecological argument 66 3.3. The power of the quality/price relationship 66 3.3.1. Paternalistic advice 66 3.3.2. The power of the best choice: who is it the best product for? 67 3.4. The power of consumer reviews and associations 68 3.4.1. Associations 68 3.4.2. Consumer reviews 68 3.4.3. The consumer strike 69 3.4.4. The phony interpreters 69 3.4.5. Class action lawsuits 69 3.4.6. Product tests 70 Chapter 4. Marketing and Lies 73 4.1. The power of surveys and panels 73 4.2. The power of marketing 75 4.2.1. Marketing wins over customers before anyone else 75 4.2.2. Viral marketing 76 4.2.3. Buzz 77 4.3. The power of consumer services 77 Chapter 5. Pleasing, Enjoying and Being Successful 79 5.1. The power of aesthetics, the seduction of products 79 5.2. The power of festivals and traditions 82 5.3. The power of fashion and trends 83 5.3.1. The vagaries of fashion 84 Chapter 6. The Powers that Be 87 6.1. The power of lobbies 87 6.1.1. The activities of lobbying groups 87 6.1.2. Influencing practices 88 6.1.3. Strategies 89 6.1.4. For products to be used by the army 89 6.1.5. In global trade 90 6.1.6. Issues 90 6.2. The power of politics and the government 91 6.2.1. The different forms of intervention 91 6.2.2. The interest is to make people consume 92 6.3. The abandoned goals of the Centre de Creation Industrielle 93 Chapter 7. The Power of “Made in France” 95 7.1. Should I buy French? 95 7.2. Are the labels all reliable? 95 7.3. AOC products 96 7.4. A new label: “Origine France Garantie” (in English: “French Origin Guaranteed”) 96 7.5. A lack of information for making choices 96 7.6. “Made in France” 97 7.7. Good for businesses 99 7.8. French products are more expensive and therefore of better “quality”! 99 7.9. Good for the consumer/customer? 99 7.10. The French product craze 100 7.11. “Made in France” and the brand 101 7.12. Progress made through globalization 101 7.13. An economic point of view 102 7.14. Design and manufacturing 103 7.15. Protectionism 104 7.16. Nationalism 104 7.17. Conclusion 104 Chapter 8. Seeing, Touching and Getting a Feel 107 8.1. The power of stores 107 8.1.1. Choosing the store 107 8.1.2. Factors of influence and in-store circumstances 108 8.1.3. The cheapest 111 8.1.4. The purchasing process 112 8.1.5. Methods for sales/merchandising 113 8.1.6. Trying is buying 114 8.1.7. No waste of time 115 8.1.8. Seeing is buying 115 8.1.9. Up-selling 115 8.1.10. Cross-selling 115 8.1.11. The center of the shelves 116 8.1.12. Decoy 116 8.1.13. POS 116 8.1.14. Feeling good 117 8.1.15. The “expert” seller 118 8.1.16. The 3D printer in-store 118 8.1.17. Audio marketing 118 8.1.18. Taste-based marketing 119 8.1.19. Smell-based marketing 119 8.1.20. Sensory marketing 120 8.1.21. Touch-based marketing 120 8.1.22. Visual marketing 121 8.1.23. Virtual reality helmets 121 8.1.24. Buying through connected orders 121 8.1.25. Mass-scale operations 121 8.1.26. Discount coupons/loyalty programs 122 8.1.27. The profitability of the store? 122 8.1.28. A lack of ethics 123 8.1.29. “Robotization” 123 8.1.30. The so-called “smart carts” 124 8.2. The power of product 125 Chapter 9. The Innovative Product of a Known Brand 127 9.1. The power of technical innovations 127 9.1.1. Sell only what sells well 129 9.1.2. 3D printing 129 9.1.3. The inconvenience of choice: articles or types of products 132 9.1.4. Tools that are not up to the task 132 9.1.5. Nanotechnology 132 9.1.6. The sources of concern from these technological advances 134 9.2. The power of brands 135 Chapter 10. The Product Already Seen 139 10.1. The power of the media 139 10.2. The power of print media 140 10.3. The power of advertising 141 10.3.1. Making it public 141 10.3.2. Media ubiquity and the locomotive of the economic system 142 10.3.3. Dissatisfaction 143 10.3.4. Rationale for purchases and propaganda 143 10.3.5. The power of conviction 143 10.3.6. Distraction and temptation 144 10.3.7. Advertising tools and techniques 146 10.3.8. Neurological studies 146 10.3.9. Deceptive and misleading advertising 147 10.3.10. Deceptive language 148 10.3.11. Brainwashing and dumbing down 148 10.3.12. Aggression and harassment 150 10.3.13. Popularization 151 10.3.14. Boosting sales 151 10.3.15. Economic functions for the state 153 10.3.16. Waste by advertising 153 10.3.17. The advertising market? 154 10.3.18. “Free” publicity 154 10.3.19. Seduction and mental manipulation 155 10.3.20. Physical beauty 156 10.3.21. Sports 157 10.3.22. Celebrities157 10.3.23. The socio-cultural role 157 10.3.24. Advertising for children 159 10.3.25. The removal of ads 160 10.3.26. Digital de-culturation, privacy, policing, targeting… 160 10.3.27. Online advertising 161 10.3.28. Comparative advertising 162 10.3.29. The inefficiency of the Bureau de la verification de la publicité (French advertising oversight bureau) 162 10.4. The power of TV 163 Chapter 11. Buying Cheap 165 11.1. The power of pricing 165 11.2. The power of sales 167 11.3. The power of promotions 168 11.4. The power of responsible purchasing 170 Appendix 173 References 177 Index 183

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Book SynopsisAs the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour.The Research Handbook on Employee Pro-Environmental Behaviour brings contributions that consolidate existing research in the field as well as adding new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour.This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour as well as environmental consultants and practitioners seeking to gain an understanding of employee behaviour.Contributors include: B. Asfar, N. Ashkanasy, W. Binney, M. Bissing-Olson, F. Bowen, P. Bradley, L. Brennan, J. Callewaert, Y.H. Cheung, C. Ciocirlan, M. Davis, S. Dilchert, C. Dutra, P. Endrejat, S. Fudge, B. Gatersleben, D. Gregory-Smith, A. Güntner, R. Hahn, S. Kauffeld, R. Klein, F. Klonek, M. Leach, A. Leung, S. Lockrey, D. Manika, R. Marans, N. Murtagh, T. Norton, D. Ones, F. Ostertag, P. Paillé, S. Parker, A. Ruepert, S. Russell, I. Shah, A. Shahjahan, W. Staples, L. Steg, T. Tudor, D. Uzzell, C. Verfuerth, K. Verghese, V. Wells, B. Wiernik, L. Yang, H. ZacherTable of ContentsContents: 1. Introduction to the Research Handbook on Employee Pro-Environmental Behaviour Victoria K. Wells, Diana Gregory-Smith and Danae Manika PART I WHAT IS EMPLOYEE PRO-ENVIRONMENTAL BEHAVIOUR? 2. Multiple Domains and Categories of Employee Green Behaviours: More than Conservation Deniz S. Ones, Brenton M. Wiernik, Stephan Dilchert and Rachael M. Klein 3. Green Human Resources Management Cristina E. Ciocirlan PART II ANTECEDENTS AND CONSEQUENCES OF EMPLOYEE PRO-ENVIRONMENTAL BEHAVIOUR 4. Individual Antecedents of Pro-Environmental Behaviours: Implications for Employee Green Behaviours Brenton M. Wiernik, Deniz S. Ones, Stephan Dilchert and Rachael M. Klein 5. Disentangling Voluntary Pro-Environmental Behaviour of Employees (VPBE) – Fostering Research through an Integrated Theoretical Model Regina Hahn and Felix Ostertag 6. Environmental considerations as a basis for employee pro-environmental behaviour Angela Ruepert and Linda Steg 7. Between- and Within-Person Variability in Employee Pro-Environmental Behaviour Hannes Zacher and Megan J. Bissing-Olson 8. Workplace Green Behaviour of Managerial and Professional Employees in Hong Kong Yu Ha Cheung and Alicia S. M. Leung 9. Dare to care in environmental sustainability context: How managers can encourage employee pro-environmental behaviour Pascal Paillé 10. Leadership and Employee Pro-Environmental Behaviours Bilal Afsar, Asad Shahjehan and Imad Shah 11. A virtuous cycle: How green companies grow green employees (and vice versa) Thomas A. Norton, Stacey L. Parker, Matthew C. Davis, Sally V. Russell and Neal M. Ashkanasy 12. Organisational and Employee Symbolic Environmental Behaviours: An Integrated Multi-level Framework Lei Yang, Danae Manika and Frances Bowen PART III EMPLOYEE ENVIRONMENTAL BEHAVIOUR, INTERVENTIONS. CAMPAIGNS AND MARKETING 13. Motivation Towards “Green” Behaviour at the Workplace: Facilitating Employee Pro-Environmental Behaviour Through Participatory Interventions Paul C. Endrejat and Simone Kauffeld 14. A socio-motivational perspective on energy conservation in the workplace: The potential of motivational interviewing Amelie V. Güntner, Florian E. Klonek and Simone Kauffeld 15. Enabling employees and breaking down barriers: Behavioural infrastructure for pro-environmental behaviour Simon Lockrey, Linda Brennan, Karli Verghese, Warren Staples and Wayne Binney PART IV EMPLOYEE ENVIRONMENTAL BEHAVIOUR, FEEDBACK AND TECHNOLOGY 16. Workplace Energy Use Feedback in Context Niamh Murtagh, Birgitta Gatersleben and David Uzzell 17. The role of social norms in incentivising energy reduction in organisations Peter Bradley, Shane Fudge and Matthew Leach PART V EMPLOYEE ENVIRONMENTAL BEHAVIOUR IN CONTEXT 18. Embedding pro-environmental behaviour change in large organisations: perspectives on the complexity of the challenge Terry Tudor and Cleber Dutra 19. Measuring and Tracking Pro-Environmental Behaviour Amongst University Employees John Callewaert and Robert W. Marans PART VI OTHER PERSPECTIVES ON PRO-ENVIRONMENTAL EMPLOYEE BEHAVIOUR 20. Spillover of Pro-environmental Behaviour Caroline Verfuerth and Diana Gregory-Smith Index

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Book Synopsis'Tourist Behaviour: The Essential Companion edited by Philip L. Pearce is an indispensable resource for courses on consumer behaviour in tourism and for all serious scholars in the field. The structure of the book is unique in following the entire consumer journey from ''dreaming and longing'' to ''returning home''. Pearce, the preeminent scholar and author on tourist behaviour, has produced another brilliant work together with an impressive list of contributing authors.' - Alastair Morrison, Purdue University, US Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home. With contributions from leading experts and emerging scholars across the globe, this Companion establishes the importance of studying tourist behaviour. Innovative topics including packing and preparation, dreaming and longing for trips, and memory are explored in detail. The book incorporates a selection of illustrative key case studies to ensure that it is highly accessible and readable to a range of audiences, while ensuring academic rigour. It examines both positive and negative impacts of the tourist experience on tourists themselves and the communities and environments they visit. The concluding chapter includes a vision for how tourism and sustainable development goals can be integrated to maximise the benefits of tourist behaviour and experience. Students and researchers of tourism and sustainability will greatly benefit from the research directions and suggestions indicated in each chapter of the book. This timely Companion will also prove to be a valuable resource for stakeholders looking to improve and expand upon the tourist experience.Trade Review'We're often told that travel broadens the mind. If that were ever in doubt, we can be certain that this superb volume will broaden, as well as deepen, our understanding of tourism!' --From the Foreword by Peter Collett, University of Oxford, UK'A sound understanding of tourist behavior is fundamental to maximizing the benefits of tourism for all stakeholders. The substantial benefit of this text is that it explores tourist behavior from diverse perspectives, not just the marketing perspective that is the sole focus of so many other texts.' --Leo Jago, University of Surrey, UK'The opening chapter - are tourists interesting? - demands and merits the reader's attention. Pearce's splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum continues unabated into the final chapter - searching for what is important. This is truly artful scholarship - an invaluable contribution.' --Brian King, the Hong Kong Polytechnic UniversityTable of ContentsContents: 1. Are tourists interesting? Philip L. Pearce 2. Dreaming and longing Philip L. Pearce 3. Deciding and Choosing Anja Hergesell, Larry Dwyer and Deborah Edwards 4. Packing and Preparing Chiemi Yagi and John R. Pearce 5. Getting around Mao-Ying Wu and Philip L. Pearce 6. Communicating and Interacting Ingvild H. Blomstervik and Nina K. Prebensen 7. Sleeping and Staying Hera Oktadiana 8. Consuming food and drinks C. Michael Hall 9. Co-creating good times Hyelin (Lina) Kim, Zihui Ma and Muzaffer Uysal 10. Browsing and Shopping Antonia Correia and Metin Kozak 11. Taking photographs Philip L. Pearce 12. Interacting with wild animals Erik Cohen 13. Visiting Attractions Junjie Wen 14. Joining the crowd Jillian M. Rickly 15. Behaving badly Philip L. Pearce 16. Behaving altruistically Stephen Wearing, Matthew McDonald,Truc Ha Thanh Nguyen and Joshua D. Bernstein 17. Remembering Samira Zare 18. Well-being Abbas Alizadeh and Sebastian Filep 19. Returning Home Anja Pabel 20. Searching … for what is important Daniel R. Fesenmaier and Philip L. Pearce Index

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Book Synopsis'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, strategy, offerings, and capabilities.' - Shrihari Sridhar, Texas A&M University, US 'This would be the first book to purchase if you want to get out of functional silos and build a truly customer-centric organization. This book illustrates that customer centricity is not confined with CRM or segmentation tactics, but rather it requires a major paradigm shift in every aspect of marketing strategy and business operations.' - Steve Samaha, Wells Fargo Bank, US 'The world's renowned scholars in marketing strategy offer very thorough coverage of customer centricity. Each chapter complements the others and shares applicable and deep knowledge regarding how firms should transform the entire organization, from cultures and human capital to structures, to better serve customers.' - Mark B. Houston, Texas Christian University, US 'This book is a comprehensive reference for scholars conducing customer-centricity research. Leading academics illustrate a theoretical framework and empirical insights on how to embrace customer centricity. Executives will find a treasure trove of actionable insights for their companies.' - Vikas Mittal, Rice University, US Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm's internal architecture, strategy, capabilities, and offerings with external customers. This philosophy means that to be truly customer-centric, firms need to make multilevel transformations in internal architecture and organizational design, including leadership, metrics, incentives, structure, processes, and systems. These reorganizations are often accompanied by reshaped relational strategies, such as customer loyalty programs and marketing channel strategies that make customer centricity a reality. These changes also need to be backed by reconfigurations of brand and technological capabilities, as manifested in healthy customer-centric brands and in technology systems and skills that enable customer centricity at scale. The contributors to this book provide current thinking and cutting-edge research to further scholars' understanding of this key concept in marketing. Academics teaching or researching customer centricity, consultants implementing customer centricity and managers directly implementing customer centricity in their organizations will come to rely on the Handbook of Customer Centricity. Marketing associations, industry associations and local and university libraries will find the insights within offer critical reflection on the key features of customer centricity and the detailed roadmap to achieve it.Trade Review'Creating strategy from the outside in to put the customer first is a top priority of firms today. Helping firms do that is a pivotal goal of academics. This book lays a foundation for these goals by clearly defining the organizational structures, relationships, branding and technology needed. I highly recommend it-no other book comes close to its wisdom and direction.' --Valarie Zeithaml, University of North Carolina at Chapel Hill, US'Being customer centric involves having the customer's best interests at heart. It represents one of the most significant reorientations happening in marketing today. This outstanding collection of essays about a powerful concept truly has the reader's best interests at heart. It is thought provoking while chock full of practical guidance. An absolute must read for anyone in the discipline.' --Gerald Zaltman, Olson Zaltman Associates, US'In this Handbook, Palmatier, Moorman, and Lee offer us nothing short of the latest and best thinking on one of the most critical and difficult challenges organizations face today-how to increase your odds of success by winning with customers. For managers and scholars alike, this Handbook offers rich insights that will shape our thinking for years. A gem!' --Gregory Carpenter, Northwestern University, USTable of ContentsContents: 1. Introduction to the Handbook on Customer Centricity Robert W. Palmatier, Christine Moorman, and Ju-Yeon Lee PART I Organizational Design Perspectives on Customer Centricity 2. Customer Centricity: A Multi-Year Journey Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab 3. Market-Oriented Culture and Customer Feedback Processes Neil A. Morgan, Bruce H. Clark, and Douglas W. Vorhies 4. Service Innovation from the Frontlines in Customer-Centric Organizations Ozlem Ozkok, Jagdip Singh, Kwanghui Lim and Simon J. Bell 5. Designing Customer-Centric Organization Structures: Toward the Fluid Marketing Organization Ju-Yeon Lee and George S. Day 6. Customer-Centric Sales Organizations Park Thaichon and Scott Weaven PART II Relational Perspectives on Customer Centricity 7. Customer-centric Marketing: What, How, and Why Do Customer Habits Matter? Denish Shah and Ayan Ghosh Dastidar 8. Designing and Effectively Managing Customer-Centric Loyalty Programs J. Andrew Petersen, Rajkumar Venkatesan and Farnoosh Khodakarami 9. Building Customer-Centric Marketing Channel Relationships: A Model of Reseller Motivation and Control David I. Gilliland and Stephen K. Kim 10. Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects Chi Kin (Bennett) Yim, Kimmy Wa Chan, Caleb H. Tse, and Fine F. Leung PART III Branding and Technology Perspectives on Customer Centricity 11. Infusing Brands and Branding into Customer Centricity Kevin Lane Keller 12. Customer Centricity and the Impact of Technology P.K. Kannan and Xian Gu 13. Enhancing Customer Centricity via 3D Printing Aric Rindfleisch and Subin Im Index

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Book SynopsisCustomer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezúa, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. WirtzTrade Review'This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. They are relevant to both practicing managers as they design effect customer engagement marketing initiatives and academic researchers as they work to understand this new and emerging phenomenon. It is an interesting read on a topic that continues to gain importance in marketing strategy.' --Colleen M. Harmeling, Florida State University, US'In the Handbook of Research on Customer Engagement, researchers from around the globe come together to examine a variety of emerging and innovative topics on customer engagement. Cutting across issues related to marketing practice, theory development, firm performance, and networked environments, the set of collated papers will be useful not only to academics who study engagement, but also to business practitioners who aim to better engage their customers.' --Robert W. Palmatier, University of Washington, US'The Handbook of Research on Customer Engagement addresses cutting-edge customer engagement (CE) issues and offers insight into its applications across different contexts. It includes contributions from globally renowned academics in the field and as such, should not be missed by any scholar or manager wishing to better understand or leverage CE. This title comes highly recommended.' --Moira Clark, Henley Business School, University of Reading, UKTable of ContentsContents: Introduction to the Handbook of Research on Customer Engagement 1 Linda D. Hollebeek and David E. Sprott PART I CUSTOMER ENGAGEMENT AND MARKETING PRACTICE Introduction: customer engagement and marketing practice 4 V. Kumar 1 Engagement-to-value (E2V): an empirical case study 20 Debbie Isobel Keeling, Ko de Ruyter and David Cox 2 Boosting customer engagement through gamification: a customer engagement marketing approach 35 Sandra Streukens, Allard van Riel, Daria Novikova and Sara Leroi-Werelds 3 Applying design thinking to innovate, validate, and implement new digital services 55 Nj.l Sivertst.l and Annita Fjuk 4 Online reviews as customers’ dialogues with and about brands 76 Ewa Maslowska, Su Jung Kim, Edward C. Malthouse and Vijay Viswanathan 5 Engagement and technology as key enablers for a circular economy 97 Nicholas Vijverman, Bieke Henkens and Katrien Verleye PART II CUSTOMER ENGAGEMENT CONCEPTUALIZATION AND CONCEPTUAL RELATIONSHIPS Introduction: the evolution of conceptual work on customer engagement 114 Ruth N. Bolton 6 How in-store retail and service atmosphere create customer engagement 126 Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and Nancy M. Puccinelli 7 Customer engagement: the role of gamification 164 Wafa Hammedi, Thomas Leclercq and Ingrid Poncin 8 Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement? 186 Welf H. Weiger, Maik Hammerschmidt and Thomas P. Scholdra 9 Story-based consumer engagement: a conceptual framework 204 Laurence Dessart and Valentina Pitardi 10 Personality-based consumer engagement styles: conceptualization, research propositions and implications 224 Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith 11 Practices, engagement, and service systems as a holistic perspective on technological actors 245 Jennifer Chandler PART III CUSTOMER ENGAGEMENT AND ORGANIZATIONAL PERFORMANCE Introduction: customer engagement and organizational performance: a financial perspective 259 Bobby J. Calder 12 Review of engagement drivers for an instrument to measure customer engagement marketing strategy 271 Shiri Vivek, Cynthia Kazanis and Ingita Jain 13 Positively and negatively valenced customer engagement: the constructs and their organizational consequences 291 Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek 14 Customer engagement and organizational performance: a service-dominant logic perspective 311 Civilai Leckie, Munyaradzi W. Nyadzayo and Lester W. Johnson 15 Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign 329 Robyn Ouschan, Jay Turkington and Julie Napoli 16 A web site engagement measurement for digital marketers 358 Antonio Hyder and Otto Regalado-Pez.a 17 Temporality of customer engagement in service innovation: a theoretical model 376 Amela Karahasanović, Linda D. Hollebeek, Dimitra Chasanidou and Calin Gurau PART IV CUSTOMER ENGAGEMENT AND NETWORKED ENVIRONMENTS Introduction: value creation and co-creation within networks 391 Sharon E. Beatty 18 The impact of customer engagement behaviors and majority/minority information on the use of online reviews 402 Thomas L. Baker, Paul Fombelle, Clay Voorhees, Kristina K. Lindsey Hall and Blake Runnalls 19 Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value 423 Michael Ehret and Jochen Wirtz 20 Connections and interactions: an engagement perspective on customer networks 441 Kim A. Johnston and Anne B. Lane 21 The role of consumer engagement in recovering online service failures: an application of service-dominant logic 456 Jamid Ul Islam, Zillur Rahman and Linda D. Hollebeek 22 Conceptualizing health consumer engagement: an extended framework of resource integration, co-creation and engagement 470 Kara Burns and Sven Tuzovic Index 493

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Book SynopsisOffering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth - are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future.The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption.This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology. Contributors include: L. Alhonnoro, P. Berg, P. Borisov, J. Gummerus, K. Hellén, A. Huuhka, M.-M. Jaskari, H. Kauppinen-Räisänen, P. Laaksonen, H. Leipämaa-Leskinen, H.T. Luomala, A. Norrgrann, C. Rodríguez Santos, J. Sihvonen, H. Syrjälä, M. Sääksjärvi, L.L.M. Turunen, C. von KoskullTrade Review'This anthology is a theoretically innovative study of the seven deadly sins in contemporary consumer culture. It is a much wanted in-depth understanding of the sins' emergence, meanings and consequences in consumer culture that allow us to realize their complexity and the importance of considering both micro, mezzo and macro/supra levels as well as reciprocal interactions in-between. The book offers an important reflection of the ambiguous interpretations of the seven deadly sins in today's consumer culture and is both an intriguing and challenging endeavour.' --Karin M. Ekstroem, University of Boras, Sweden'Seven Deadly Sins in Consumption is an intellectually inspiring and fun scholarly account of the fundamental desires and emotions that drive us in contemporary consumer culture - an excellent example of the scholarship and exceptional creativity of the community that is now known as the Vaasa School of Consumer Research.' --Johanna Moisander, Aalto University School of Business, Finland'Versions of the seven deadly sins have haunted consumption for thousands of years. Losing some of their former religious sting, they have become sins against the environment, equality, and humility in an age of self-promotion. Drawing on multiple theoretical and methodological perspectives, this engaging volume brings fresh force to each vice.' --Russell Belk, York University, CanadaTable of ContentsContents: Introduction Henna Syrjälä and Hanna Leipämaa-Leskinen 1. PRIDE Silenced pride in scarce consumption Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen 2. GREED Multilevel study of greed in marketing students’ consumption Minna-Maarit Jaskari, Päivi Borisov and Henna Syrjälä 3. LUST Sex Sells? Lust in fashion magazine advertising Jenniina Sihvonen, Linda Lisa Maria Turunen and Carmen Rodriguez-Santos 4. GLUTTONY No taste without the waste? Gluttony in bakery product retailing Lotta Alhonnoro and Anu Norrgrann 5. ENVY Narcissistic human traits predicting benign and malicious envy Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen 6. WRATH Wrath in consumer oppositional activism Catharina von Koskull, Petra Berg and Johanna Gummerus 7. SLOTH Conceptualizing the experience sloth in the convenience seeking consumption Ari Huuhka and Harri Luomala Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance. By questioning existing academic discourse and advocating collective solutions, up-and-coming and established scholars help readers to understand diverse governance processes through a wide variety of topics. These range from consumption impacts, the circular and sharing economy, sustainable business models, consumer behaviour and work time, to understanding the role of new actors such as prosumers and city governments. The research agenda supports transformative system changes to a more sustainable society. Policy makers at international, national and local levels will benefit from the practical advice offered and forward-thinking policy suggestions. It will also be a timely read for scholars of sustainability studies, sociology of consumption, political economy and political ecology, human geography, wellbeing, environment studies and human ecology looking to gain a more well-rounded understanding of the topic.Trade Review'How can we ensure a sustainable and just way of life for the Earth's inhabitants now and into the future? This important and authoritative collection pulls no punches when setting out the scale and complexity of the task ahead. Instead it rallies with optimism and hope around the grand challenge facing this generation. This book will energise, inspire and provoke in equal measures, and is a touchstone for researchers of the future.' --Gill Seyfang, University of East Anglia, UK'This book has a fresh and challenging conceptualization of sustainable consumption governance. Leading scholars provide a powerful framing of a highly needed research agenda; which is necessary to support urgently needed action to curb consumption and promote sustainable lifestyles and livelihoods. Systemic transformations and degrowing the throw-away economy are urgently needed; and books like this may help to frame a common approach.' --Philip J. Vergragt, Delft University of Technology, the Netherlands, and Founding Executive Board member, Sustainable Consumption Research and Action Initiative (SCORAI)Table of ContentsContents: Part I Introduction I. Towards a Research Agenda for Sustainable Consumption Governance Oksana Mont Part II Pre-conditions for sustainable consumption governance 2. Why only strong sustainable consumption governance will make a difference Sylvia Lorek and Doris Fuchs 3. Growth strategies and consumption patterns in transition: From Fordism to finance-driven capitalism Max Koch 4. Quantifying environmental impacts of consumption – Implications for governance Arnold Tukker 5. Challenges and research needs in evaluating the sustainability impacts of the sharing economy using input-output analysis Andrius Plepys and Jagdeep Singh Part III Alternative systems of provisioning and consuming 6. The role of business models for sustainable consumption: A pattern approach Florian Lüdeke-Freund, Tobias Froese and Stefan Schaltegger 7. An exploration of the significance of prosumption for sustainable consumption and its implications for sustainable consumption governance Matthias Lehner 8. Putting the sharing economy into perspective Koen Frenken and Juliet Schor Part IV Policies and alternative governors of sustainable consumption 9. It is never too late to give up, or is it? Revisiting policies for sustainable consumption Carl Dalhammar 10. Editing out unsustainability from consumption: From information provision to nudging and social practice theory Eva Heiskanen and Senja Laakso 11. The role of local governments in governing sustainable consumption and sharing cities Jenny Palm, Nora Smedby and Kes McCormick 12. From worktime reduction to a post-work future: Implications for sustainable consumption governance Maurie J. Cohen Index

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Book SynopsisRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted by the marketplace. It introduces an identity model that ensures a more inclusive, ethical, and authentic way of living ones own life-script. We live in a culture that requires us to create our own self-interpretation. Claiming to assist us in this mission are self-professed experts and the public media that offer life-strategies for adoption, to which it is all too easy to conform to in hyper-capitalized and consumerist societies. Among the most popular are fashion, entrepreneurship, travel, fitness, and self-spirituality, which are designed by corporate companies for instant appeal and feelgood results, expressing the consumerist religion of hedonistic narcissism and status. The possibility of an alternative identity for todays society that is based on the experience of conscience, sees our self-realization as intimately related to care for others and the advancement of political and civic institutions. To aspire for this identity model is to move from the distorted values of commercial life-strategies to five virtues. The virtues enable us to attune to what is singularly foreign in any experience, signalling ways how our worldview can become more inclusive, ethical, and insightful in its comprehension of existence. This key reading in Identity Studies provides insight into the psychology and behaviour endorsed by consumer culture; charts out a new understanding of virtue ethics; and promotes life-choices that steers consumers away from conformity in its capacity to stimulate the creation of a personal and authentic vision of life that involves others and societal institutions.

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Book SynopsisOffering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.Trade Review'A must read for anyone interested in understanding the present and the future of the digital customer experience. With an eye on new technologies and experiential marketing, Dr. Batat provides compelling arguments and frameworks to understand the “phygital” experience, a third reality of the customer experience.' -- Paula Peter, San Diego State University, USTable of ContentsContents: Introduction to Strategies for the Digital Customer Experience PART I CUSTOMER EXPERIENCE IN PHYSICAL, DIGITAL, AND PHYGITAL SETTINGS 1. Customer experience: the new holy grail for businesses 2. When customer experience encounters digital technologies 3. How does phygital humanize customer experience and create a continuum linking physical and digital settings? PART II DIGITAL DEVICES AND TOOLS TO GET PHYGITAL WITH CUSTOMERS 4. Phygital customer experience strategy enabled by extended reality technology (ERT) 5. Phygital customer experience strategy enabled by robotics and artificial intelligence (AI) 6. Phygital customer experience strategy enabled by the Internet of Things (IoT) and connected objects 7. Phygital customer experience strategy enabled by gamification 8. Phygital customer experience strategy enabled by online 3-D printing platforms PART III STRATEGIES FOR SUCCESSFUL PHYGITAL CUSTOMER EXPERIENCE DESIGN 9. The death of the traditional marketing mix (7Ps) and the rise of the experiential marketing mix (7Es) 10. Immersive research methods to study customer experience in the phygital era: from big data to “smart data” 11. Experiential Design Thinking (EXDT): a new tool to create innovative phygital experiences for consumer well-being 12. A holistic disruption strategy to create unique customer experiences in the phygital era Concluding remarks References Index

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Book Synopsis'Tourist Behaviour: The Essential Companion edited by Philip L. Pearce is an indispensable resource for courses on consumer behaviour in tourism and for all serious scholars in the field. The structure of the book is unique in following the entire consumer journey from ''dreaming and longing'' to ''returning home''. Pearce, the preeminent scholar and author on tourist behaviour, has produced another brilliant work together with an impressive list of contributing authors.' - Alastair Morrison, Purdue University, US Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home. With contributions from leading experts and emerging scholars across the globe, this Companion establishes the importance of studying tourist behaviour. Innovative topics including packing and preparation, dreaming and longing for trips, and memory are explored in detail. The book incorporates a selection of illustrative key case studies to ensure that it is highly accessible and readable to a range of audiences, while ensuring academic rigour. It examines both positive and negative impacts of the tourist experience on tourists themselves and the communities and environments they visit. The concluding chapter includes a vision for how tourism and sustainable development goals can be integrated to maximise the benefits of tourist behaviour and experience. Students and researchers of tourism and sustainability will greatly benefit from the research directions and suggestions indicated in each chapter of the book. This timely Companion will also prove to be a valuable resource for stakeholders looking to improve and expand upon the tourist experience.Trade Review'We're often told that travel broadens the mind. If that were ever in doubt, we can be certain that this superb volume will broaden, as well as deepen, our understanding of tourism!' --From the Foreword by Peter Collett, University of Oxford, UK'A sound understanding of tourist behavior is fundamental to maximizing the benefits of tourism for all stakeholders. The substantial benefit of this text is that it explores tourist behavior from diverse perspectives, not just the marketing perspective that is the sole focus of so many other texts.' --Leo Jago, University of Surrey, UK'The opening chapter - are tourists interesting? - demands and merits the reader's attention. Pearce's splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum continues unabated into the final chapter - searching for what is important. This is truly artful scholarship - an invaluable contribution.' --Brian King, the Hong Kong Polytechnic UniversityTable of ContentsContents: 1. Are tourists interesting? Philip L. Pearce 2. Dreaming and longing Philip L. Pearce 3. Deciding and Choosing Anja Hergesell, Larry Dwyer and Deborah Edwards 4. Packing and Preparing Chiemi Yagi and John R. Pearce 5. Getting around Mao-Ying Wu and Philip L. Pearce 6. Communicating and Interacting Ingvild H. Blomstervik and Nina K. Prebensen 7. Sleeping and Staying Hera Oktadiana 8. Consuming food and drinks C. Michael Hall 9. Co-creating good times Hyelin (Lina) Kim, Zihui Ma and Muzaffer Uysal 10. Browsing and Shopping Antonia Correia and Metin Kozak 11. Taking photographs Philip L. Pearce 12. Interacting with wild animals Erik Cohen 13. Visiting Attractions Junjie Wen 14. Joining the crowd Jillian M. Rickly 15. Behaving badly Philip L. Pearce 16. Behaving altruistically Stephen Wearing, Matthew McDonald,Truc Ha Thanh Nguyen and Joshua D. Bernstein 17. Remembering Samira Zare 18. Well-being Abbas Alizadeh and Sebastian Filep 19. Returning Home Anja Pabel 20. Searching … for what is important Daniel R. Fesenmaier and Philip L. Pearce Index

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Book SynopsisCustomer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezúa, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. WirtzTrade Review'This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. They are relevant to both practicing managers as they design effect customer engagement marketing initiatives and academic researchers as they work to understand this new and emerging phenomenon. It is an interesting read on a topic that continues to gain importance in marketing strategy.' --Colleen M. Harmeling, Florida State University, US'In the Handbook of Research on Customer Engagement, researchers from around the globe come together to examine a variety of emerging and innovative topics on customer engagement. Cutting across issues related to marketing practice, theory development, firm performance, and networked environments, the set of collated papers will be useful not only to academics who study engagement, but also to business practitioners who aim to better engage their customers.' --Robert W. Palmatier, University of Washington, US'The Handbook of Research on Customer Engagement addresses cutting-edge customer engagement (CE) issues and offers insight into its applications across different contexts. It includes contributions from globally renowned academics in the field and as such, should not be missed by any scholar or manager wishing to better understand or leverage CE. This title comes highly recommended.' --Moira Clark, Henley Business School, University of Reading, UKTable of ContentsContents: Introduction to the Handbook of Research on Customer Engagement 1 Linda D. Hollebeek and David E. Sprott PART I CUSTOMER ENGAGEMENT AND MARKETING PRACTICE Introduction: customer engagement and marketing practice 4 V. Kumar 1 Engagement-to-value (E2V): an empirical case study 20 Debbie Isobel Keeling, Ko de Ruyter and David Cox 2 Boosting customer engagement through gamification: a customer engagement marketing approach 35 Sandra Streukens, Allard van Riel, Daria Novikova and Sara Leroi-Werelds 3 Applying design thinking to innovate, validate, and implement new digital services 55 Nj.l Sivertst.l and Annita Fjuk 4 Online reviews as customers’ dialogues with and about brands 76 Ewa Maslowska, Su Jung Kim, Edward C. Malthouse and Vijay Viswanathan 5 Engagement and technology as key enablers for a circular economy 97 Nicholas Vijverman, Bieke Henkens and Katrien Verleye PART II CUSTOMER ENGAGEMENT CONCEPTUALIZATION AND CONCEPTUAL RELATIONSHIPS Introduction: the evolution of conceptual work on customer engagement 114 Ruth N. Bolton 6 How in-store retail and service atmosphere create customer engagement 126 Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and Nancy M. Puccinelli 7 Customer engagement: the role of gamification 164 Wafa Hammedi, Thomas Leclercq and Ingrid Poncin 8 Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement? 186 Welf H. Weiger, Maik Hammerschmidt and Thomas P. Scholdra 9 Story-based consumer engagement: a conceptual framework 204 Laurence Dessart and Valentina Pitardi 10 Personality-based consumer engagement styles: conceptualization, research propositions and implications 224 Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith 11 Practices, engagement, and service systems as a holistic perspective on technological actors 245 Jennifer Chandler PART III CUSTOMER ENGAGEMENT AND ORGANIZATIONAL PERFORMANCE Introduction: customer engagement and organizational performance: a financial perspective 259 Bobby J. Calder 12 Review of engagement drivers for an instrument to measure customer engagement marketing strategy 271 Shiri Vivek, Cynthia Kazanis and Ingita Jain 13 Positively and negatively valenced customer engagement: the constructs and their organizational consequences 291 Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek 14 Customer engagement and organizational performance: a service-dominant logic perspective 311 Civilai Leckie, Munyaradzi W. Nyadzayo and Lester W. Johnson 15 Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign 329 Robyn Ouschan, Jay Turkington and Julie Napoli 16 A web site engagement measurement for digital marketers 358 Antonio Hyder and Otto Regalado-Pez.a 17 Temporality of customer engagement in service innovation: a theoretical model 376 Amela Karahasanović, Linda D. Hollebeek, Dimitra Chasanidou and Calin Gurau PART IV CUSTOMER ENGAGEMENT AND NETWORKED ENVIRONMENTS Introduction: value creation and co-creation within networks 391 Sharon E. Beatty 18 The impact of customer engagement behaviors and majority/minority information on the use of online reviews 402 Thomas L. Baker, Paul Fombelle, Clay Voorhees, Kristina K. Lindsey Hall and Blake Runnalls 19 Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value 423 Michael Ehret and Jochen Wirtz 20 Connections and interactions: an engagement perspective on customer networks 441 Kim A. Johnston and Anne B. Lane 21 The role of consumer engagement in recovering online service failures: an application of service-dominant logic 456 Jamid Ul Islam, Zillur Rahman and Linda D. Hollebeek 22 Conceptualizing health consumer engagement: an extended framework of resource integration, co-creation and engagement 470 Kara Burns and Sven Tuzovic Index 493

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Book SynopsisAn Open Access edition of this book will be available on the Liverpool University Press website and the OAPEN library.Since its invention, the automobile has been systematically ‘consumed’, to become part of the fabric of twentieth- and twenty-first-century society, its impact and perception making the car an accurate gauge of changing cultural norms and values. As it grew in popularity, the automobile conditioned the very texture of modern life, and the particularly car-centred society of contemporary France is an especially apt locus for examination. The ubiquity of the automobile across all social strata provides us with a defined lens through which to examine the evolution of French society in the modern and post-modern eras. Taking the Second World War as a pivotal moment in recent French history, this book demonstrates how the automobile was both consumed and fetishized in distinct ways before and after this conflict. The ways in which society evolved from the pre- to the post-war period allow us to view French culture through the prism of the automobile as it embodied technological and social progress in twentieth-century France. The present volume seeks to explore and interrogate the processes of representation and mediation inherent in the evolving patterns of automobile consumption, and their subsequent impacts on local and national identity, framed by a detailed case study centred on France from the late-nineteenth century to the oil crisis of the early 1970s.Trade Review“The definitive statement in English on the post-war history of automobiles in France. This book will greatly appeal to historians and cultural studies practitioners dealing with modern France, as well as interdisciplinary scholars of automobility and those working in the cultural history of transportation and technology.”David Inglis, University of HelsinkiTable of ContentsIntroductionChapter 1Theorizing the car as a fetishized commodityChapter 2Motor Sport in France: Commodifying the CarChapter 3An Object of Desire: Early 20th-Century Representations of the CarChapter 4Vers le Midi: The Automobile Discovered and as a Vehicle of DiscoveryChapter 5Three Ages of the Car in French Post-War MagazinesChapter 6Evolving Critiques of the CarConclusionBibliography

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Book SynopsisProviding an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges.This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry.Trade Review‘This is a “must read” source for researchers, teachers and practitioners in the field of customer engagement. It includes strong chapters on important topics related to customer engagement co-authored by leading scholars globally.’ -- Fevzi Okumus, University of Central Florida, US‘This edited book written by prominent scholars from 18 countries, offers significant contributions to advance knowledge and provides recommendations for practitioners. Including chapters addressing the theoretical underpinnings, conceptualization and measurement of customer engagement, it highlights both positive and negative customer engagement and behavior, and investigates antecedents and consequences of CE, making this book a rich resource for researchers, postgraduate students, academics and practitioners. It is a must-have and must-read book.’ -- S. Mostafa Rasoolimanesh, Taylor's University, Malaysia'In the Handbook of Customer Engagement in Tourism Marketing, scholars from around the globe collaborate to explore a range of innovative/emerging themes on customer engagement (CE). Cutting-edge research issues relating to tourism and marketing practice, theory development, metrics/firm performance, and conceptual relationships, the set of collated chapters would be helpful not merely to academics who study CE, but also to tourism/marketing practitioners and policy makers wishing to better leverage and understand CE. This title is highly recommended.’ -- Dimitrios Buhalis, Bournemouth University, UKTable of ContentsContents: Preface xxi Introduction to the Handbook of Customer Engagement in Tourism Marketing xxv 1 Customer engagement in tourism and hospitality research 1 Raouf Ahmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek, and Sandra Maria Correia Loureiro 2 Positive and negative customer engagement in the tourism industry: should these constructs be studied separately? 25 Jenely Dayana Villamediana-Pedrosa, Natalia Vila-López, Inés Küster-Boluda, and Diana Kolbe 3 Negative customer engagement behavior in online social networks: understanding the nuance 43 Matthew Alexander and Jaylan Azer 4 Customer engagement conceptualization and conceptual links 56 Shuyue Huang 5 Measuring the value of customer engagement metrics 73 Adele D. Berndt and Daniel J. Petzer 6 Promotion of urban tourism: an analysis of customer engagement on Instagram in two Spanish cities 86 Juan Tugores-Ques, María Bonilla-Quijada and Joan Ripoll-i-Alcon 7 Connecting the dots between customer-perceived value of travel vlogs and Generation Z travel intention: the mediating role of online customer engagement 99 Yangyang Jiang, Xiya Zhang, M. S. Balaji and Tenghao Wang 8 The influence of customer engagement on destination loyalty from a destination marketing organisation perspective 115 Catarina Calisto de Freitas, Ricardo Godinho Bilro, and Susana Henriques Marques 9 Tourists’ affective, cognitive, and behavioral engagement through destination brand reputation 129 Raouf Ahmad Rather and Farhat Amin 10 Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis 142 Mohsin Abdur Rehman, Zuhair Abbas, Raouf Ahmad Rather, Maroof Khalil, and Shoaib Muhammad 11 Customer engagement and trust: the moderating role of age and gender 158 Imran Khan and Mobin Fatma 12 The impact of virtual reality on customer engagement in tourism marketing: do age, gender and buyer readiness matter? 170 Kim Willems and Malaika Brengman 13 Customer engagement in evolving technological environments 187 Carlos Flavián and Sergio Barta 14 Consumer engagement in tourism-based images on social networking sites and behavioral intention to visit a destination 201 Khalil Hussain, Amir Zaib Abbasi, Muddasar Ghani Khwaja, and Ting Ding Hooi 15 Cross-cultural co-creation of a tourist site: the emic and etic makings 218 Young-Sook Lee, Line Mathisen and Siri Ulfsdatter Søreng 16 Customer experience and revisit intention: implications of redesigning hospitality services through technological innovations and servicescape reorganisation 231 Erisher Woyo 17 Eliciting tourists’ commitment through tourist engagement: evidence from the tourism destination industry 246 Raouf Ahmad Rather and Farhat Amin 18 Impact of COVID-19 on tourism customer engagement: a cross-destination comparison 261 Jesús Cambra-Fierro, María Fuentes-Blasco, Lily (Xuehui) Gao, María Eugenia López-Pérez and Iguácel Melero-Polo 19 Customer engagement in the tourism industry at the time of COVID-19: an exploratory study 278 Francesca Cabiddu, Ludovica Moi, and Gianluca Pusceddu 20 From communication to customer engagement: insights from a tourist destination before and during COVID-19 291 Jesús Cambra-Fierro, María Fuentes-Blasco, Lily (Xuehui) Gao and Iguácel Melero-Polo 21 Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions 312 Raouf Ahmad Rather, Khalid Mehmood, Tareq Rasul, Lisa Cain, and Huda Khan 22 Conclusion: revisiting customer engagement and scope for future research 330 Raouf Ahmad Rather Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.The Research Agenda is split into two parts, first covering determinants of financial behavior and then outcomes. Top scholars in the field explore a broad range of determinants, including financial literacy, education, socialization, access, technology, retirement policies, trading and investment, and neuroscience. The book moves on to explore financial capability, wellbeing, fragility and vulnerability, offering a comprehensive examination of the topic.Economics and financial behavior researchers and students will benefit from the thorough and incisive literature reviews in this Research Agenda. It will also be a valuable resource for business practitioners looking for an up-to-date insight on research in the field.Trade Review‘This book is a delightful guide and an upfront review of the economic and behavioral approach to how people manage their finances. It is a collection of the most recent findings for those who seek to acquire new knowledge on consumer financial literacy and financial technology. The book makes significant scientific contributions to the current literature.’ -- Sisira Colombage, Federation University Australia, AustraliaTable of ContentsContents: Acknowledgments of the reviewers xvii 1 Introduction to A Research Agenda for Consumer Financial Behavior 1 Jing Jian Xiao and Satish Kumar PART I DETERMINANTS OF FINANCIAL BEHAVIOR 2 Financial literacy and financial behavior 19 Kirti Goyal and Satish Kumar 3 Consumer financial education and financial behavior 33 Makiko Hashinaga 4 Financial socialization and financial behavior 47 Jill M. Norvilitis 5 Consumer cash-flow management and budgeting behavior 59 Rameshkumar Subramanian and Arjun T P 6 Bankruptcy: the result of failed financial relationships 73 Rita W. Green 7 Financial access and financial behavior 89 Julie Birkenmaier and Qiang (John) Fu 8 Consumer insurance behavior 103 Srijanani Devarakonda, Falguni H. Pandya, Pankaj Sahu, and Kexin Meng 9 Financial technology and consumer financial behavior 117 Mathieu Despard 10 Mobile banking usage behavior 131 Andrews Agya Yalley and Rebecca Dei Mensah 11 Consumer retirement planning behavior 145 Sunwoo T. Lee, Kyoung Tae Kim and Sherman D. Hanna 12 Retirement policy and saving behavior 157 Bomikazi Zeka 13 Consumer estate planning behavior 171 Blain Pearson 14 Consumer investment behavior 183 Ajinkya Dhanagare, Suman Saurabh and Preeti Roy 15 Consumer behavior in cryptocurrency adoption 197 Monika Sheoran, Devashish Das Gupta and Alpana Karanjule 16 Trading and investing behavior during COVID-19 213 Douglas J. Lamdin 17 Neuroscience and consumer financial behavior 225 Weng Marc Lim, Markson Wee Chien Chin, Yaw Seng Ee, Carolina Sandra Giang, Kiat Sing Heng, Melinda Lian Fah Kong, Bibiana Chiu Yiong Lim, Rodney Thiam Hock Lim, Tze Yin Lim, Chui Ching Ling, Symeon Mandrinos, Lisa Lee Hua Ngui, Stanley Nwobodo, Chia Hua Sim and Elizabeth Ai Lin Voong PART II OUTCOMES OF FINANCIAL BEHAVIOR 18 Consumer financial behavior and financial capability 245 Muhammad S. Tahir and Daniel W. Richards 19 Financial behavior and financial wellbeing 259 Tim S. Griesdorn, Lucy M. Delgadillo and Luke Erickson 20 Financial behavior and financial fragility 273 Malvika Chhatwani and Sudipta Sen 21 Health, financial behavior, and financial vulnerability during COVID-19 287 Swarn Chatterjee and Jinhee Kim 22 Financial behavior and financial wellbeing of LGBT+ 299 Lucy M. Delgadillo Index

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Book SynopsisThis cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior.This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.Trade Review‘This is a very much needed, well-thought, and well-written book on cross-cultural consumer behavior. The authors have done an excellent job in covering practically all topics relevant to understanding consumer behavior in a cross-cultural context. Importantly, they have done so in a systematic and engaging way. A great addition to the literature and a great source for students and researchers alike.’ -- Adamantios Diamantopoulos, University of Vienna, AustriaTable of ContentsContents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index

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Book SynopsisThis cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.With a balanced approach, the book explores not only how cultural differences between countries shape our decisions but also outlines the basic concepts of cross-cultural consumer research, the measurement of cultural values proposed in the Hofstede, Schwartz and GLOBE models, and the psychological foundations of culture-specific consumer behavior. Based on these conceptual foundations, the authors explain how cultural values shape consumers’ buying processes, from information searches through post-purchase behavior.This book will be valuable to researchers and students of international business, global marketing, and consumer behavior. Cross-Cultural Consumer Behavior will also be relevant for marketing practitioners and international marketing agencies.Trade Review‘This is a very much needed, well-thought, and well-written book on cross-cultural consumer behavior. The authors have done an excellent job in covering practically all topics relevant to understanding consumer behavior in a cross-cultural context. Importantly, they have done so in a systematic and engaging way. A great addition to the literature and a great source for students and researchers alike.’ -- Adamantios Diamantopoulos, University of Vienna, AustriaTable of ContentsContents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index

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Book SynopsisOur Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential principles of business and management, and to offer insights that stimulate critical thinking.Examining the psychological and social drivers of unsustainable and sustainable consumption, this Concise Introduction provides an insightful overview of the causes of unsustainable consumer behaviour and the instruments and interventions needed to create a sustainable consumption pattern. Key Features: Outlines how policy interventions can contribute to a transformation in the consumption pattern Based on a comprehensive model of the causes and consequences of (un)sustainable consumer choices Provides a precise account of how the structure and distribution of consumption are responsible for environmental problems Maps the roots of unsustainable consumption in human nature as well as in economic, institutional, social, and structural contexts Highlighting a variety of ways to promote sustainable consumption, from sustainability labelling to carbon taxes and infrastructure investments, this Concise Introduction will be essential reading for students and researchers in behavioural sciences, business and management, economic psychology, environmental sociology, and sustainable development.Trade Review‘This Concise Introduction brings together expertise from consumer psychology and behavioural economics and systematically reflects on the drivers of unsustainable as well as sustainable consumption. Thøgersen gives a comprehensive overview for an interdisciplinary readership. He starts with evidence regarding the unsustainability of current consumption patterns, discusses the most relevant psychological models to understand consumption, and then gradually widens the focus to the societal context of consumption and the structural changes needed for the promotion of sustainable consumption patterns.’ -- Ellen Matthies, Otto-von-Guericke-University, Germany‘This short volume synthesizes research on the environmentally significant behaviors of individual consumers, drawn largely from psychology and behavioral economics. It offers readers from outside these fields useful insights into what shapes these behaviors and how they might be changed by applying research-based knowledge.’ -- Paul C. Stern, Social and Environmental Research Institute, US‘Pressures on the planetary boundaries are caused by the types and levels of consumption in affluent societies. Based on 35 years research experience, Professor of Economic Psychology John Thøgersen has written an outstanding and scholarly book analysing antecedents, consequences, and countermeasures. The book should be read by everyone concerned about environmental issues.’ -- Tommy Gärling, University of Gothenburg, SwedenTable of ContentsContents: Preface 1. Introduction to sustainable consumption: from the Brundtland Commission to acknowledging the importance of the demand-side 2. The (un)sustainability of consumption patterns. 3. Basic psychological drivers of unsustainable consumption. 4. Social norms and (un)sustainable consumption 5. Psychological and social drivers of sustainable consumption 6. Human limitations and unsustainable consumption 7. The importance of the context 8. From single actions to a sustainable consumption pattern 9. Promoting sustainable consumption 10. Summary and conclusions

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Book SynopsisOur Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential principles of business and management, and to offer insights that stimulate critical thinking.Examining the psychological and social drivers of unsustainable and sustainable consumption, this Concise Introduction provides an insightful overview of the causes of unsustainable consumer behaviour and the instruments and interventions needed to create a sustainable consumption pattern. Key Features: Outlines how policy interventions can contribute to a transformation in the consumption pattern Based on a comprehensive model of the causes and consequences of (un)sustainable consumer choices Provides a precise account of how the structure and distribution of consumption are responsible for environmental problems Maps the roots of unsustainable consumption in human nature as well as in economic, institutional, social, and structural contexts Highlighting a variety of ways to promote sustainable consumption, from sustainability labelling to carbon taxes and infrastructure investments, this Concise Introduction will be essential reading for students and researchers in behavioural sciences, business and management, economic psychology, environmental sociology, and sustainable development.Trade Review‘This Concise Introduction brings together expertise from consumer psychology and behavioural economics and systematically reflects on the drivers of unsustainable as well as sustainable consumption. Thøgersen gives a comprehensive overview for an interdisciplinary readership. He starts with evidence regarding the unsustainability of current consumption patterns, discusses the most relevant psychological models to understand consumption, and then gradually widens the focus to the societal context of consumption and the structural changes needed for the promotion of sustainable consumption patterns.’ -- Ellen Matthies, Otto-von-Guericke-University, Germany‘This short volume synthesizes research on the environmentally significant behaviors of individual consumers, drawn largely from psychology and behavioral economics. It offers readers from outside these fields useful insights into what shapes these behaviors and how they might be changed by applying research-based knowledge.’ -- Paul C. Stern, Social and Environmental Research Institute, US‘Pressures on the planetary boundaries are caused by the types and levels of consumption in affluent societies. Based on 35 years research experience, Professor of Economic Psychology John Thøgersen has written an outstanding and scholarly book analysing antecedents, consequences, and countermeasures. The book should be read by everyone concerned about environmental issues.’ -- Tommy Gärling, University of Gothenburg, SwedenTable of ContentsContents: Preface 1. Introduction to sustainable consumption: from the Brundtland Commission to acknowledging the importance of the demand-side 2. The (un)sustainability of consumption patterns. 3. Basic psychological drivers of unsustainable consumption. 4. Social norms and (un)sustainable consumption 5. Psychological and social drivers of sustainable consumption 6. Human limitations and unsustainable consumption 7. The importance of the context 8. From single actions to a sustainable consumption pattern 9. Promoting sustainable consumption 10. Summary and conclusions

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Book SynopsisThe Creative Tourist brings together four broad areas of academic scholarship: creative tourism, sociology, well-being and new materialism. In acknowledging the intimate entanglement between materiality and human sensuous experiences, the book seeks to examine the relational nature of the tourist experience of collaborative, heritage-based activities. Authors Xavier Matteucci and Melanie Smith explore the multiple dimensions of the creative tourism experience, positioning the creative tourist within various tourist typologies and modes of experience. The Creative Tourist extends the growing body of knowledge on creative tourism by drawing from new materialist philosophy to discuss social eudaimonia as a happiness concept, which foregrounds collective well-being rather than individual flourishing. This latest addition to the highly successful The Tourist Experience series is suitable for both undergraduate and postgraduate students, university lecturers, creative entrepreneurs, and research communities exploring creative experiences in contexts such as leisure, lifestyle, cultural tourism, slow tourism, responsible tourism, ethical and sustainable aspects of tourism, social tourism and destination management.Table of ContentsChapter 1. Introduction Chapter 2. Dimensions of the Creative Tourist Experience Chapter 3. Embodiment Chapter 4. Creative Tourist Spaces Chapter 5. Journeys of Self-Development Chapter 6. Synthesis and Reflections

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Book SynopsisExamining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.Trade Review'This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers' decisions, along with understanding the role of digital enhancements from a developing nation's perspective.' -- Vish Maheshwari, Staffordshire University, UK'The lives of the majority of people in developing nations have been circumscribed by their belief systems. The things that they do or do not do; the jobs they accept or do not accept, and the things that they buy or do not buy have all been dictated by what they believe or do not believe. Thus, a book that shines light on consumer behaviour and the belief systems in developing nations performs a useful service not only to marketers, but also to employers, researchers, policy makers, and politicians. To this end, Religion and Consumer Behaviour in Developing Nations is unparalleled in its contribution.' -- P. Sergius Koku, Florida Atlantic University, US

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Book SynopsisAs the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour.The Research Handbook on Employee Pro-Environmental Behaviour brings contributions that consolidate existing research in the field as well as adding new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour.This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour as well as environmental consultants and practitioners seeking to gain an understanding of employee behaviour.Contributors include: B. Asfar, N. Ashkanasy, W. Binney, M. Bissing-Olson, F. Bowen, P. Bradley, L. Brennan, J. Callewaert, Y.H. Cheung, C. Ciocirlan, M. Davis, S. Dilchert, C. Dutra, P. Endrejat, S. Fudge, B. Gatersleben, D. Gregory-Smith, A. Güntner, R. Hahn, S. Kauffeld, R. Klein, F. Klonek, M. Leach, A. Leung, S. Lockrey, D. Manika, R. Marans, N. Murtagh, T. Norton, D. Ones, F. Ostertag, P. Paillé, S. Parker, A. Ruepert, S. Russell, I. Shah, A. Shahjahan, W. Staples, L. Steg, T. Tudor, D. Uzzell, C. Verfuerth, K. Verghese, V. Wells, B. Wiernik, L. Yang, H. ZacherTable of ContentsContents: 1. Introduction to the Research Handbook on Employee Pro-Environmental Behaviour Victoria K. Wells, Diana Gregory-Smith and Danae Manika PART I WHAT IS EMPLOYEE PRO-ENVIRONMENTAL BEHAVIOUR? 2. Multiple Domains and Categories of Employee Green Behaviours: More than Conservation Deniz S. Ones, Brenton M. Wiernik, Stephan Dilchert and Rachael M. Klein 3. Green Human Resources Management Cristina E. Ciocirlan PART II ANTECEDENTS AND CONSEQUENCES OF EMPLOYEE PRO-ENVIRONMENTAL BEHAVIOUR 4. Individual Antecedents of Pro-Environmental Behaviours: Implications for Employee Green Behaviours Brenton M. Wiernik, Deniz S. Ones, Stephan Dilchert and Rachael M. Klein 5. Disentangling Voluntary Pro-Environmental Behaviour of Employees (VPBE) – Fostering Research through an Integrated Theoretical Model Regina Hahn and Felix Ostertag 6. Environmental considerations as a basis for employee pro-environmental behaviour Angela Ruepert and Linda Steg 7. Between- and Within-Person Variability in Employee Pro-Environmental Behaviour Hannes Zacher and Megan J. Bissing-Olson 8. Workplace Green Behaviour of Managerial and Professional Employees in Hong Kong Yu Ha Cheung and Alicia S. M. Leung 9. Dare to care in environmental sustainability context: How managers can encourage employee pro-environmental behaviour Pascal Paillé 10. Leadership and Employee Pro-Environmental Behaviours Bilal Afsar, Asad Shahjehan and Imad Shah 11. A virtuous cycle: How green companies grow green employees (and vice versa) Thomas A. Norton, Stacey L. Parker, Matthew C. Davis, Sally V. Russell and Neal M. Ashkanasy 12. Organisational and Employee Symbolic Environmental Behaviours: An Integrated Multi-level Framework Lei Yang, Danae Manika and Frances Bowen PART III EMPLOYEE ENVIRONMENTAL BEHAVIOUR, INTERVENTIONS. CAMPAIGNS AND MARKETING 13. Motivation Towards “Green” Behaviour at the Workplace: Facilitating Employee Pro-Environmental Behaviour Through Participatory Interventions Paul C. Endrejat and Simone Kauffeld 14. A socio-motivational perspective on energy conservation in the workplace: The potential of motivational interviewing Amelie V. Güntner, Florian E. Klonek and Simone Kauffeld 15. Enabling employees and breaking down barriers: Behavioural infrastructure for pro-environmental behaviour Simon Lockrey, Linda Brennan, Karli Verghese, Warren Staples and Wayne Binney PART IV EMPLOYEE ENVIRONMENTAL BEHAVIOUR, FEEDBACK AND TECHNOLOGY 16. Workplace Energy Use Feedback in Context Niamh Murtagh, Birgitta Gatersleben and David Uzzell 17. The role of social norms in incentivising energy reduction in organisations Peter Bradley, Shane Fudge and Matthew Leach PART V EMPLOYEE ENVIRONMENTAL BEHAVIOUR IN CONTEXT 18. Embedding pro-environmental behaviour change in large organisations: perspectives on the complexity of the challenge Terry Tudor and Cleber Dutra 19. Measuring and Tracking Pro-Environmental Behaviour Amongst University Employees John Callewaert and Robert W. Marans PART VI OTHER PERSPECTIVES ON PRO-ENVIRONMENTAL EMPLOYEE BEHAVIOUR 20. Spillover of Pro-environmental Behaviour Caroline Verfuerth and Diana Gregory-Smith Index

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Book SynopsisThis major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.Trade Review'. . . a generous selection of essays that many will find useful to refresh a faded memory, to grasp an overview of an unfamiliar subject, or to clarify misunderstood or confusing issues. Earl and Kemp have relied on the expertise of a wide selection of scholars to compile a timely and useful resource that can best be described as a short encyclopedia. . . . a readable, authoritative, and diverse research tool. The index is comprehensive and useful. The articles are clearly written. Each is referenced with a set of essential sources for further study. Marketing needs such resources for students and scholars alike. The Elgar Companion can be a good starting point for a student (or professor) who could start learning about a new topic by consulting one of these articles.'

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Book SynopsisResearch on consumption from an environmental perspective has exploded since the late 1990s. This important new volume cuts across disciplines to present the latest research in the field. The book is divided into three parts, the first of which addresses the problems of consumption both as a concept and as an economic and social force with high environmental impact. In the second part, the authors try to explain consumption as an attempt by individuals to satisfy different types of needs whilst simultaneously being embedded in certain lifestyles and constrained by time and daily routines. The final section looks at how change towards less environmentally damaging consumption patterns can be achieved through national sustainability and consumer policy measures, as well as through community building and individual action. In accordance with the transdisciplinary nature of ecological economics, the original contributions emanate from a variety of different perspectives to reflect the diversity of research in this growing field.By seriously exploring the role of consumption within ecological economics, this fine book will provide invaluable reading for students and researchers interested in sustainable consumption, ecological economics and consumer research.Trade Review'This new volume cuts across disciplines to present the latest research in the field. By seriously exploring the role of consumption within ecological economics, this fine book will provide invaluable reading for students and researchers interested in sustainable consumption, ecological economics and consumer research.' -- Management of Environmental Quality'Ecological economics, a rapidly growing field, has focused far more on production than consumption. This volume provides an important corrective to that emphasis, and should prove influential. The editors have assembled a distinguished group of scholars who both assess the present state of knowledge, and tackle important conceptual issues, such as "What exactly is consumption?" "Which consumer activities are most ecologically significant?" and "What strategies for changing consumer behaviour actually work?" This is an outstanding collection that deserves a wide readership.' -- Juliet Schor, Boston College, US'Lucia Reisch and Inge Ropke offer the best of academia: sophisticated and clear-sighted inquiries into a troubling issue.' -- Wolfgang Sachs, Wuppertal Institute for Climate, Environment and Energy, Germany'Consumption is the driving force for economic growth, but it is also the driving force for unsustainable development. In The Ecological Economics of Consumption we learn how to cope with this challenge effectively and how to eventually reach a level of sustainable consumption.' -- Ernst Ulrich von Weizsacker, Bundestag Environment Committee, GermanyTable of ContentsContents: 1. The Place of Consumption in Ecological Economics Part I: Problematizing Consumption 2. Questionable Assumptions about Sustainable Consumption 3. The Society, its Products and the Environmental Role of Consumption 4. Work-related Consumption Drivers and Consumption at Work Part II: Explaining Consumption 5. Beyond Insatiability – Needs Theory, Consumption and Sustainability 6. Changing Human Behaviour and Lifestyle: A Challenge for Sustainable Consumption? 7. Domestic Electricity Consumption – Consumers and Appliances 8. Sustainability in Everyday Life – A Matter of Time? Part III: Changing Consumption 9. Sustainable Consumption as a Consumer Policy Issue 10. Lifestyle Approaches as a Sustainable Consumption Policy – A German Example 11. Community, Reflexivity and Sustainable Consumption 12. Macroeconomic Stability: Sustainable Development and Full Employment Index

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Book SynopsisContemporary societies are characterised by new and more flexible working patterns, new family structures and widening social divisions. This book explores how these macro-level changes affect the micro organisation of daily life, with reference to working patterns and gender divisions in Northern and Western Europe and the United States. Through detailed comparative analysis and case studies from France, Norway, Sweden, the UK and the US, this collection demonstrates how, despite globalisation and the spread of neo-liberalism, states still exercise some autonomy in terms of the implementation of equalities and 'city time' policies. These policies affect people's capacity to organise their daily lives and ameliorate the adverse impact of new working patterns. However, the authors also show that, despite the proliferation of work-life balance policies which potentially encourage a greater reconciliation of caring and paid work, inequalities in the distribution of paid work and caring between men and women remain remarkably resilient. Bringing together academic analysis and policy studies, Gender Divisions and Working Time in the New Economy will appeal to students and scholars of comparative social policy, economic sociology, economic geography and sociology. In particular, those with an interest in issues of employment relationships, gender, welfare states, working time, work-life balance and 'city time' will find the book to be of great value.Trade Review'. . . the book presents leading-edge research on a variety of issues associated with work/life integration and gender equity. It will be of value to academic researchers and students of gender, employment and social trends, and its release in paperback should extend its accessibility.'Table of ContentsContents: 1. Introduction: Work, Life and Time in the New Economy Diane Perrons, Linda McDowell, Colette Fagan, Kath Ray and Kevin Ward Part I: Social and Spatial Divisions and Work–Life Management in the New Economy 2. Work Intensification in the UK Brendan Burchell 3. Employment in a 24/7 Economy: Challenges for the Family Harriet B. Presser 4. Enterprising Women: Remaking Gendered Networks on Wall Street in the New Economy Melissa Fisher Part II: Work, Time and the Work–Life Balance 5. The French 35-Hour Working Law and the Work–Life Balance of Parents: Friend or Foe? Jeanne Fagnani and Marie Thérèse Letablier 6. Economic Crisis and the Sustainability of the Dual-Earner, Dual-Carer Model Anita Nyberg 7. Class, Gender and Work–Life Articulation Rosemary Crompton and Michaela Brockmann Part III: Work, Life and the Household 8. Mothers’ Work–Life Balance: Individualized Preferences or Cultural Construction? Simon Duncan 9. Care Politics for Fathers in a Flexible Time Culture Berit Brandth and Elin Kvande 10. Individualization and ‘Identity-Risks’ in Dual-Career Households Irene Hardill and Joost van Loon Part IV: Work, Time and Urban Services 11. E-enabled Active Welfare: Creating the Context for Work–Life Balance Sarah Walsh, Susan Baines and James Cornford 12. Local Time Policies in Europe Jean-Yves Boulin 13. Developing Positive Flexibility for Employees: The British Trade Union Approach Jo Morris and Jane Pillinger Part V: Equality Policies in the New Economy 14. Promoting Equality in the Private and Public Sectors Teresa Rees 15. Equal Opportunity and Unwarranted Pay Differences. A Case Study of Gender-Related Pay Differences in a Knowledge-based Society Lena Gonäs, Ann Bergman and Kerstin Rosenberg 16. Conclusion: Work, Life and Time in the New Economy Diane Perrons, Colette Fagan, Linda McDowell, Kath Ray and Kevin Ward Bibliography Index

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Book SynopsisTommy Ferrarini uses a macro-comparative, longitudinal and institutional approach to study the origins and the consequences of those institutions affecting family policy in eighteen post-world war welfare democracies.This book argues that the wide variety of cross-national differences in family policy legislation that existed in these societies by the end of the 20th century - and continue to exist today - are structured by different underlying political power constellations based on social class as well as gender. The author goes on to highlight how the extent to which family policy is designed to support highly gendered divisions of labour within families or dual earner families is also associated with different cross-national patterns of female labour force participation, childbearing, child poverty and gender role attitudes. The institutions of family policy may therefore be viewed as incentive structures as well as normative orders; reflecting the motives underlying such legislation and affecting behaviour and the world orientation of individuals.Families, States and Labour Markets will appeal strongly to policymakers and country experts within the field of social and family policy. Academic researchers at many levels of academe in social policy and political economy will also find much to engage them within this book.Trade Review'Ferrarini ambitiously unpacks the origins and operation of family policies in 18 welfare democracies over the last quarter of the 20th century. He does so to discover not only how policies evolved by how they impact individuals in these democracies, especially with respect to fertility, labor force participation, and gender role attitudes. . . . Highly recommended.' -- D.J. Conger, ChoiceTable of ContentsContents: 1. Introduction: Family Policy in Comparative Perspective 2. Maternal, Parental, Paternal: Development of Family Policy Transfers in Post-war Welfare Democracies 3. Politics of Family Support: Determinants of Different Types of Family Policy Transfers in 18 Countries 1970–2000 4. Family Policy, Fertility and Women’s Work: Consequences of Family Support on Childbearing and Female Labour Force Participation in 18 Welfare States 1970–2000 5. Family Support and Child Poverty: Generosity of Family Policy Transfers and Poverty Among Families with Young Children in 16 Countries 1980–2000 6. Family Policy Models, Gender Role Attitudes and Family-work Reconciliation in 15 Welfare States 7. Conclusion Bibliography Index

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Book SynopsisIn this wide-ranging selection of papers, distinguished economists, public policy advisers and political theorists contribute to the debate on public goods.The studies cover topics in the conceptualization, classification and stratification of public goods. Also examined are public institutional design, global economic institutions and partnership typologies. Individual papers address the financing, regulatory, organizational and legal aspects relating to services of general interest in Europe. The dynamics of global public good production, including monopolies, patents, scientific uncertainty and market failures, are discussed. Empirical research on the state, profit and non-profit sectors is presented. Providing numerous examples of specific public goods, the contributions also highlight the impact of macroeconomic policies on provision. The book presents a broad diversity of new approaches to global public goods within the framework of mixed economies, beyond the standard economic analysis of public services.Academics, researchers and policymakers in the area of global public goods and services will find this volume of great interest.Trade Review'This is a timely and thought-provoking book which brings the discussion of public goods to confront the contemporary world economy where such goods have often a global nature and require super-national provision and control.' -- Giovanni Dosi, St Anna School of Advanced Studies, Pisa, ItalyTable of ContentsContents: Preface Introduction: Public Goods, Social Enactions Bernard Gazier and Jean-Philippe Touffut 1. Public Goods: A Positive Analysis Inge Kaul 2. For-Profit, State and Non-Profit: How to Cut the Pie Among the Three Sectors Avner Ben-Ner 3. Services of General Interest in a Competitive Multinational Space Philippe Herzog 4. Funding Public Services in Europe: State Banks or Public–Private Partnerships (PPPs)? Patrick Artus 5. New Public Institutional Design Xavier Greffe 6. Knowledge as Global Public Good: Production Conditions and Preconditions Claude Henry 7. Global Public Goods and Global Finance: Does Global Governance Ensure that the Global Public Interest is Served? Joseph E. Stiglitz Index

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Book SynopsisIn this wide-ranging selection of papers, distinguished economists, public policy advisers and political theorists contribute to the debate on public goods.The studies cover topics in the conceptualization, classification and stratification of public goods. Also examined are public institutional design, global economic institutions and partnership typologies. Individual papers address the financing, regulatory, organizational and legal aspects relating to services of general interest in Europe. The dynamics of global public good production, including monopolies, patents, scientific uncertainty and market failures, are discussed. Empirical research on the state, profit and non-profit sectors is presented. Providing numerous examples of specific public goods, the contributions also highlight the impact of macroeconomic policies on provision. The book presents a broad diversity of new approaches to global public goods within the framework of mixed economies, beyond the standard economic analysis of public services.Academics, researchers and policymakers in the area of global public goods and services will find this volume of great interest.Trade Review'This is a timely and thought-provoking book which brings the discussion of public goods to confront the contemporary world economy where such goods have often a global nature and require super-national provision and control.' -- Giovanni Dosi, St Anna School of Advanced Studies, Pisa, ItalyTable of ContentsContents: Preface Introduction: Public Goods, Social Enactions Bernard Gazier and Jean-Philippe Touffut 1. Public Goods: A Positive Analysis Inge Kaul 2. For-Profit, State and Non-Profit: How to Cut the Pie Among the Three Sectors Avner Ben-Ner 3. Services of General Interest in a Competitive Multinational Space Philippe Herzog 4. Funding Public Services in Europe: State Banks or Public–Private Partnerships (PPPs)? Patrick Artus 5. New Public Institutional Design Xavier Greffe 6. Knowledge as Global Public Good: Production Conditions and Preconditions Claude Henry 7. Global Public Goods and Global Finance: Does Global Governance Ensure that the Global Public Interest is Served? Joseph E. Stiglitz Index

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Book SynopsisThis important and highly original book explores the application of economics to the subject of hate via such diverse topics as war, terrorism, road rage, witchcraft mania, marriage and divorce, and bullying and harassment. As yet there is no overall economic approach to hate; Samuel Cameron pioneers this work by using standard neo-classical economics concepts of the utility-maximizing consumer and the entrepreneur. He examines emotions as a form of personal capital and hate as a form of 'negative social capital', and investigates the idea of a modular matrix of hatred as the appropriate means of examining the subject. The likely form and scope of future effects of hate on government policy are also discussed.Seeking to explore the dimensions of hate as a commodity from a wider economic perspective, this exceptional book will prove a fascinating read for those with an interest in the economic value of hatred in particular, and the economics of the unusual more generally.Trade Review'A very timely treatment of one of mankind's most important topics.' -- Tyler Cowen, George Mason University, USTable of ContentsContents: Preface 1. Towards the Economics of Hate 2. The Quiet and Peaceful World of Microeconomics (QPWM) 3. Why is Hate Like Raspberry Jam? Hatred in Conventional Microeconomics 4. Widening the Economic Approach to Hate 5. Applied Hate in the Material World at the Individual Level 6. Hate in the Air: The Economics of Psychic Possession 7. Phobias, -Isms and Schisms: Group Hate 8. Is Conflict Resolution Theory Relevant? 9. Is There a Policy Conclusion? References Index

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