Business strategy Books
Palgrave MacMillan Us Transformative Entrepreneurs How Walt Disney Steve Jobs Muhammad Yunus and Other Innovators Succeeded
Book SynopsisMeticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers.Trade Review"If you have any interest at all about how great companies are envisioned, launched, and developed, this book is an extraordinary chronicle of how some determined individuals have produced superb results and created millions of jobs for the American economy. The story of each of the incredible entrepreneurs portrayed in the book is as dramatic as the history of America" - William H. Draper, III, author of The Startup Game "Ideas are cheap, execution is dear. Jeff Harris' book deals with the execution side of innovation and shows us that innovation is found in all kinds of settings - from public TV children's shows to the iPhone in your pocket. Drawing from his 28-year career of funding innovation, Jeff's book is not theory but real practice. It is an appreciation of those who innovate - and it arrives just in time for an economy crying out to understand innovation and its job-creating effects." - Felda Hardymon, General Partner, Bessemer Venture Partners, MBA Class of 1975 Professor of Management Practice, Harvard Business School, & Recipient of the NVCA Lifetime Achievement Award, 2009 "What's common to the Cirque du Soleil and Playboy, CNN and Starbucks, Federal Express and the Grameen bank? An idea, yes, but then fulfillment in elaboration and execution. Jeff Harris' book is valuable because its case-by-case studies illustrate how some acorns grow into oaks. Daily discourse is filled with enough hot air about innovation to float a balloon for every man, woman, and child. Transformative Entrepreneurs is different. It is grounded and it is lucid and entirely comprehensible, honed as it is by a teacher who excites enthusiasm in his courses at Columbia Business School." - Sir Harold Evans, author of They Made America, From the Steam Engine to the Search Engine, Two Centuries of Innovators "Jeffrey Harris provides us a magisterial tour of the entrepreneur's difficult journey. Drawing from decades of investing and observation, he illuminates the many dimensions in which a successful venture must operate. What makes this book especially helpful is the way in which it examines the experiences of well-known people and companies. Jeffrey portrays a sharp distinction between an entrepreneur and innovator, the latter has an interesting idea, but the former implements that idea through leadership, marshaling scarce resources, persuasive selling and efficient operations. He has put his finger on the key differences between the winners and losers in the entrepreneurial world." - Paul Ricci Chairman and CEO of Nuance Communications "Transformative Entrepreneurs puts in perspective just how rare a successful entrepreneur is and how high the hurdles are to attaining the status of a 'transformative entrepreneur'. At the same time, the book shows that entrepreneurs know no geographic, ethnic , age, or sexual boundaries, so stake a claim and be a part of the entrepreneurial world!" - Mark Heesen, President, National Venture Capital AssociationTable of ContentsIntroduction Changing The Landscape True Grit New Horses For Old Courses Holistic Models Venturesome Capital Failure Is An Option Bad Boys The Big Whiff The Epitome of Innovation Noble Endeavors Land Of The Free, Home Of The Brave Government Matters
£35.99
Palgrave MacMillan Us Breakthrough Marketing Plans How to Stop Wasting
Book SynopsisAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.Trade Review"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really pointed and impactful marketing plans." - Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management "Tim Calkins provides the practical guidance that marketers are longing for. This book lays out a clear path to creating marketing plans that will get supported, and more importantly, drive results." - Ed Buckley, VP Marketing, UPS "For new marketers and experienced practitioners, Breakthrough Marketing Plans, provides a practical roadmap for developing effective marketing plans that actually serve as daily action guides rather than dusty shelf ornaments." - M. Carl Johnson III, Senior Vice President and Chief Strategy Officer, Campbell Soup Company "Tim Calkins is an award-winning professor and marketer. He knows why most plans fails and what needs to be done to make them useful: set measurable goals, choose a strategy and support it, develop key tactics, and keep it short. Breakthrough Marketing Plans is a wonderfully useful book that will change the way marketers and marketing students operate. Read it: it will make you a better marketer!" - Pierre Chandon, Associate Professor of Marketing, INSEAD "A simple, powerful roadmap to creating a simple, powerful marketing plan." - Professor John Quelch, Senior Associate Dean, Harvard Business School "Stunningly simple. A great guide for anyone who strives to have clarity and impact from their marketing strategies - from the CEO to an entry level marketer. Tim Calkins is an academic with a real world view." - Randy Gier, Chief Consumer Officer, Dr Pepper Snapple Group "Tim demystifies and simplifies the critical exercise of driving out world class marketing strategies and executional plans . . .a must-read for any marketer needing help in articulating a strategy that is about both words and actions, and a must read for any CEO or CMO looking to establish a consistent marketing dialog throughout their organization." - Scott M. Davis, Senior Partner, Prophet "Tim Calkins offers an invaluable resource in the time-starved lives of today's marketing professionals." - Jeffrey Cohen, Global Vice President of Marketing, CIBA VISION "Tim Calkins has successfully distilled all the marketing theory behind powerful marketing plans into a very pragmatic approach that will not only help guide novice marketers but also will remind experienced marketing leaders of the core fundamentals to driving business growth." - Paul Groundwater, Vice President, Global Brand Leader, Trane, Inc. "Practical, action-oriented, to the point. Breakthrough Marketing Plans is a valuable tool for marketing professionals and business leaders alike." - Pete Georgiadis, President & CEO, Synetro GroupTable of ContentsIntroduction Who Needs a Marketing Plan, Anyway Why So Many Marketing Plans Are a Waste of Time What Really Matters: The One Page Summary The Best of the Best The Road Map: Step by Step Writing the Plan The Big Show Marketing Plan Template Example Twenty Strategic Initiatives Common Questions Sources Acknowledgements
£28.04
Palgrave Macmillan The Global Brand
Book SynopsisNigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.Trade Review'In this direct and detailed book, branding expert Hollis examines how successful enterprises balance the challenges of expanding globally while creating effective local appeal...marketing pros are sure to find it insightful, informative and a tremendous resource.' - Publisher's Weekly 'Although creating a truly global brand is - and should be - the goal of many marketers, it also presents some formidable challenges. Nigel Hollis, one of the most experienced and astute branding experts, provides clear and insightful advice as to how to build a strong global brand. Based in part on thorough, up-to-date research from one of the best data bases around, The Global Brand provides a detailed roadmap for global branding success.' - Kevin Lane Keller, Tuck School of Business, Dartmouth University, USA 'This book is a must-read for anyone involved in the world of marketing as it does a thorough job at examining the challenges and opportunities involved in marketing brands on the global stage. Hollis and the Millward Brown team is spot on in recognizing thatlocal culture has enormous influence on success and advocatingthat marketers must win locally before the brand can benefit globally.' - Tony Palmer, Chief Marketing Officer for Kimberly-Clark Corporation 'This focus on brands at the global level is a welcome addition to the literature and is full of relevant examples.' - Donald R. Lehmann, George E. Warren Professor of Business, Columbia University Graduate School of Business, USA "In the Global Brand, Nigel Hollis not only correctssome of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book willsave their companiesa lot of money.' - Sir Martin Sorrell, Chief Executive Officer, WPP 'If you're involved in building brands across markets, you will want to get hold of this book. Part manual, part guiding principles, part 'best practice' case histories - it's an instructive and rewarding read.' - Richard Swaab, Executive Vice-Chairman for AMV BBDO 'In the current global market, in which many western companies have been attempting to extend their reach through mergers and a great number of eastern firms continue to anticipate regional and international growth, insight like Hollis' proves invaluable in putting the massive and delicate undertaking of making a brand international into perspective.' - John Murn, Brand BuildingTable of ContentsWhat is a Brand? So What is a Global Brand? Five Steps to a Strong Brand: The BrandDynamics Pyramid How Strong Brands Create Value Strong Brand Relationships are Local Successful Global Brands The Understanding of Brands Evolves Over Time The Balancing Act The BRICs and Beyond
£17.82
Little, Brown & Company The Tipping Point
Book Synopsis From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
£24.00
Little, Brown & Company Performance Breakthrough A Radical Approach to
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£20.99
Palgrave Macmillan Strategic Planning for The Family Business Parallel Planning to Unify the Family and Business A Family Business Publication
Book SynopsisFamily business planning has traditionally centered on two issues - estate planning and succession. These goals are far too limited for today's family firm. Business families want to turn the business into not only a tool for profit, but for self-expression, innovation and legacy. The authors introduce the new concept of the Parallel Planning Process, explaining how to integrate the needs and expectations of the family and business systems in order to create an organic and entrepreneurial unit. Planning and decision making templates are included as well as studies of well-known family businesses.Trade Review'Strategic Planning for the Family Business is a very thoughtful and valuable book. It offers a superb kaleidoscope of the dynamics of the family business. Professors Carlock and Ward's notion of the Parallel Planning Process turns out to be a highly original and extremely effective way of diagnosing and intervening in such complex organizations. If I would find myself on a desert island with a family business (I agree that is quite a surrealistic thought), and was asked to help the various stakeholders, and could only resort to one book for guidance, this book would be my first choice.' - Manfred F.R. Kets de Vries, Raoul de Vitry d'Avaucourt Professor of Human Resource Management, Clinical Professor of Leadership Development INSEAD, France & Singapore 'The leaders of business families and family businesses will find this book a precious tool as they confront the many challenges of planning for the family and the business. Carlock and Ward draw from their many years of experience as educators, consultants and board members to make the text stimulating, relevant and of practical utility. I forecast that Strategic Planning for the Family Business will remain a benchmark of best practice for many years to come.' - Alden G. Lank, President, Family Business Network and Stephan Schmidheiny, Professor of Family Enterprises Emeritus, IMD, Switzerland 'The authors draw on their extensive experience and carefully illustrate how their innovative Parallel Planning Process works to establish the personal, financial and strategic priorities of both family and business. Moreover, they offer a useful method to forge a workable continuity plan. This book is a must read for anyone interested in planning for the continuity of the family business.' - Ivan Lansberg, Founding Partner, Lansberg Gerswick & Associates, New Haven, Connecticut, USA 'Of great use to family businesses that, rather than conforming to the corporate world, want to evolve, grow and pass from generation to generation without losing their family character.' - Miguel A. Gallo, Family Business Chairholder, IESE, International Business School, Universidad de Navarra, Spain This is a book that family business owners, advisers and researchers have been waiting for. Too often business families have been told to separate family interests from business interests because traditional models did not take account of the emotional dimension in the rational business planning process. Finally, we have in this book adefinitive guide that incorporates and balances the family's aspirations for their enterprise, their expectations of returns as investors, their involvement in the governance of the business and the formulation of a viable business strategy for the family's enterprise. Ward and Carlock's new book integrates the key theories underpinning the body of knowledge in the field of family business, and in so doing, marks the coming of age of the field. This book comes highly recommended to all students of family enterprise, be they business families, advisers or academics.' - Barbara Murray, Ph.D., Lansberg Gersick Associates 'The Carlock and Ward book is a must for everybody working in and with family businesses. The emphasis on the planning process addresses the key deficiency of far too many family businesses.' - Joachim Schwass, Professor of Family Business, IMD, Switzerland 'Help for business families who strive for improved strategic performance and family harmony.' - Stanford BusinessTable of ContentsPART 1: UNDERSTANDING FAMILY BUSINESS PLANNING The Importance of Planning for Business Families The Parallel Planning Process PART 2: PLANNING FOR THE FAMILY Securing Family Commitment Encouraging Family Participation Preparing the Next Generation of Family Managers and Leaders Developing Effective Ownership PART 3: PLANNING FOR THE BUSINESS Assessing the Firm's Strategic Potential Exploring Possible Business Strategies Finalizing Strategy and Investment Decisions PART 4: INTEGRATING THE FAMILY AND BUSINESS PLANS The role of the board in family business planning
£71.24
Palgrave MacMillan UK Organization of RandD An Evaluation of Best Practices
Book SynopsisBeing in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients.Table of ContentsOrigins of Research and Technology Organisations, Different Models that have Developed WAITRO Study, Main Focus, Methodology, Limitations Achievements of an Industrial Research Organisation in Terms of its Effectiveness Types and Nature of Practices Adopted by RTO's for Accessing and Developing Human Resources Two Exercises in Benchmarking of RTO's Comparing an Effective RTO with Characteristics of a Learning Organisation
£85.49
ReadHowYouWant Get There Early 16pt Large Print Edition
£30.39
Bantam Doubleday Dell Publishing Group Inc Only the Paranoid Survive
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£16.15
Bantam Doubleday Dell Publishing Group Inc Creating Magic
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£22.50
Taylor & Francis Ltd Achieving a Triple Win
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£61.58
Taylor & Francis Ltd Education and Cultural Studies
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£159.48
Little, Brown & Company Business at the Speed of Thought
£30.44
Little, Brown & Company Trends 2000 How to Prepare for and Profit from the Changes of the 21st Century
Book SynopsisThe author heads a company that specializes in trend forecasting. In this guide, he identifies today's hidden, influential trends and reveals how they'll shape the events of the coming century.
£17.09
Little, Brown & Company The Platinum Rule Discover the Four Basic
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£14.26
Cambridge University Press Business Strategy for A2
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£31.68
Amphora Consulting Grassroots Strategy
£29.67
Penguin Putnam Inc Quit
Book SynopsisFrom the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater successBusiness leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough decisions, we’re terrible quitters. And that is significantly holding us back.In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold em, and when to fold em
£18.34
Author Solutions Inc Crisis Management Planning for the Inevitable
£16.60
iUniverse Economics of Pharmaceutical Development A review of modern valuation theories
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£14.61
iUniverse Conundrum The Challenge of Execution in MiddleMarket Companies
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£20.54
iUniverse Aligned Yellow Bricks The Road Back to Kansas
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£11.09
iUniverse The Consistency Gap Overcoming Failure in Consistently Executing the Business Plan
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£8.95
iUniverse Leadership as a Habit of Mind Leadership as a Habit of Mind
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£13.70
iUniverse CHINA INVESTMENT ENVIRONMENT STRATEGIES The Key to Winning in the Greater China Market
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£21.60
iUniverse ReVisioning The Way We Work A Heroic Journey
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£13.70
iUniverse 10 Steps to Success A Commonsense Guide to Building a Successful Insurance Business
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£9.36
iUniverse Small Business Fitness Simple Exercises for Entrepreneurial Health
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£11.53
iUniverse Lead Generation Handbook 63 Ways You Might Not Have Thought Of To Get More Prospects More Quickly At Less Cost
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£13.31
iUniverse The Millionaire Mailman My Inside Story On How I Became Rich In 6 Years While Delivering Mail To The Richest Families In Texas
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£20.71
iUniverse VALUESDRIVEN CHANGE Strategies and Tools for LongTerm Success
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£14.33
iUniverse Strategic Decisions for Small Business Its Just Noodles This Aint No Trattoria
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£12.23
iUniverse Nonprofit Leadership Life Lessons from an Enterprising Practitioner
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£13.63
iUniverse Shoestring Venture The Startup Bible
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£21.05
iUniverse The Competition Within How Members Will Reinvent Associations
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£16.62
iUniverse Leveling the Playing Field A Guide to Successful Business Development Transactions for Private and Small Public Life Science Companies
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£15.11
iUniverse The Competition Within How Members Will Reinvent Associations
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£10.75
iUniverse Aligned Yellow Bricks The Road Back to Kansas
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£16.37
iUniverse The Consistency Gap Overcoming Failure in Consistently Executing the Business Plan
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£15.15
iUniverse China Investment Environment Strategies The Key to Winning in the Greater China Market
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£23.55
iUniverse A Legacy of 21st Century Leadership A Guide for Creating a Climate of Leadership Throughout Your Organization
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£18.58
Random House USA Inc The Myth of Excellence Why Great Companies Never
Book SynopsisEx•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.
£14.99
KMD Books Think Limitlessly Living with abundance and showing others how
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£11.72
Clarity Thought Partners The So What Strategy Revised Edition Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business
£999.99
SYSTEMology Systems Champion
£12.99
Paul Farina Leadership Journal
£19.94
HarperCollins Publishers Inc Nlp
Book SynopsisNLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you''ll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you''ll need to achieve peak performance in business and life.
£14.39
HarperCollins The Silicon Boys And Their Valley of Dreams
£17.59
