Business strategy Books

Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security

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Book SynopsisJohn Adair is acknowledged internationally as an authority on leadership, based in Guildford, UK. The world's first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award. He is the author of the bestselling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Your mind at work; Chapter - 02: The art of effective decision making; Chapter - 03: Sharing decisions with others; Chapter - 04: Key problem-solving strategies; Chapter - 05: How to generate ideas; Chapter - 06: Thinking outside the box; Chapter - 07: Developing your thinking skills; Chapter - 08: Appendix; Chapter - 09: References and Further reading

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Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisAntonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.Trade Review"Rigorous thinking about B2B marketing is still an anomaly rather than the norm, even though B2B companies form a vast part of the global economy. This much-needed book combines a strategic lens with a treasure trove of practitioner advice on how to navigate the challenging but intellectually fascinating task of attracting the elusive B2B buyer. If you want your marketing organization to be valued as a profit centre and not a discretionary expense, read this book." * Jann Martin Schwarz, Co-Founder and Global Head, The B2B Institute at LinkedIn *"A great many books have been published about B2B marketing, but none by someone who is as demonstrably at the top of her game as Antonia Wade. Somehow, she found the time between CMO roles at some of the world's biggest B2B companies to codify how she approaches the challenge of marketing complex B2B products and services to hard-to-reach business buyers in 2023. In this book, Antonia explains how conventional approaches/thinking/strategies/wisdom may misalign with today's reality, provides a new framework for engaging different categories of decision makers at different buying stages and sets out what B2B marketers need to do to be successful. It's clear, concise and compelling, and it's a book every aspiring B2B marketer should read." * Joel Harrison, Editor-in-chief, B2B Marketing *Table of Contents Section - ONE: ; Chapter - 01: Why do we need a buyer journey framework?; Chapter - 02: The buyer journey framework – What buyers need; Chapter - 03: The buyer journey framework – The B2B marketer’s role; Chapter - 04: Horizon scanner; Chapter - 05: Explorer; Chapter - 06: Hunter; Chapter - 07: Active buyer; Chapter - 08: Client; Chapter - 09: Summary of section 1; Section - TWO: ; Chapter - 10: Bringing the buyer journey together; Section - THREE: ; Chapter - 11: Taking a buyer journey view of brand; Chapter - 12: Using tech and data to drive results across the journey; Chapter - 13: Return on investment, setting targets and a new partnership with sales; Chapter - 14: Appendix

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Book SynopsisToby Culshaw is the Talent Intelligence Leader at Worldwide Amazon Stores, leading a diverse global team of economists, consultants, business analysts and researchers in talent intelligence. Previously, he was Global Head of Talent Intelligence and Executive Recruitment Research at Royal Philips, the Dutch health technology group. He was named by Recruiter Magazine as one of the 11 Most Influential In-house Recruiters in 2017 and has consistently ranked every year from 2019 until 2023 and is an international speaker on sourcing, executive research and talent intelligence. Based in Brighton, UK he is also the founder of the Talent Intelligence Collective, a Talent Intelligence Mentor at Udder and a co-host of the Talent Intelligence Collective Podcast.Trade Review"Toby Culshaw wrote an insightful book to help you execute your talent strategy. What I like most about Talent Intelligence is how actionable it is. Toby shares years of his learnings and experience, and he explains in detail how you can apply it yourself through practical steps." * Anita Lettink, Keynote speaker and adviser on the future of work, partner at Strategic Management Centre and founder of HRTechRadar *"This is the first comprehensive discussion on Talent Intelligence I have seen. This is a topic much discussed, but little understood. Toby has finally given us a clear definition and a practical way to implement this powerful process." * Kevin Wheeler, Founder, The Future of Talent Institute *"Wow, from the maestro of TI, Toby himself. I was honoured when asked to read the book and comment and it is jam-packed with practical advice and real examples of talent intelligence in all its forms. A must read for business leaders and HR leaders alike who want to drive smarter business decisions. To quote from the book "the shifting mindset of operational to strategic is critical". Loved all of it - I will be buying the book for every member of our team for sure." * Alison Ettridge, Founder, Stratigens *"It's all about the data and the insights we can draw from it. I've felt this for a long time and this book and the work Toby has done confirms to me that this is a game changer! In an ever changing and highly competitive world the notion and discipline of talent intelligence is, for me, an essential part of an integrated talent strategy not only to compete but to win." * Denise Haylor, Former CHRO Royal Philips, Flextronics, Managing Director & Partner Boston Consulting Group *"Toby is a recognized & trusted expert in talent intelligence. Over the years he's proven to be one of the key leaders in this developing field. It's exciting to see how TI is developing and becoming more recognized as a valuable source of meaningful and actionable insights business leaders can leverage. In this text he brings together these experiences and a wide range of sources, it's a thorough essay on TI space and key reading for anyone interested in developing this knowledge." * Giles Harden, SVP People at INFARM *"Toby Culshaw and his insight on the function of Talent Intelligence as described in this text takes on and excels at creating a lexicon and foundational set of practices in the young and ever-growing space of Talent Intelligence. Creating a process is plenty hard, as is scoping a business case for change - both of which are in this text - yet defining a language for others to use in years to come is even harder. I am looking forward to applying many of these principles and labels to the products and services I use for the public and private sector companies we serve. Other leaders in recruiting, workforce planning, and analytics should review this lexicon and render into their own work so we can advance this ecosystem together as colleagues." * Andrew Gadonmski, Managing Director, Aspen Analytics *"The most inclusive and comprehensive work on Talent Intelligence I've seen to date. Toby's book captures the art and science of this continually evolving craft and emerging technology platforms complete with concrete and impactful examples. A must read for all leaders who see their competitive advantage coming from deeply understanding and acting on distilled insights from the internal and external talent landscape." * Cortney Erin, Vice President, Global Talent Acquisition Microsoft *"Timely and comprehensive examination of an often under-explored but critical area of talent strategy. Toby manages to come up with with something for everyone - from early to late adopters - as well as write a bit of a love letter to the subject." * Teresa Wykes, Global Head of Talent Intelligence, SAP *Table of Contents Chapter - 00: Introduction; Chapter - 01: Context; Chapter - 02: Types of Intelligence; Chapter - 03: The great debate; Chapter - 04: Building the case for Talent Intelligence; Chapter - 05: What type of work can TI functions support?; Chapter - 06: Metrics for Success and KPIs; Chapter - 07: Where to sit TI function within organizations; Chapter - 08: Talent Intelligence Maturity Model; Chapter - 09: Tooling and Resources; Chapter - 10: Potential structures of Talent Intelligence teams; Chapter - 11: Roles and skills needed in teams; Chapter - 12: Career pathing; Chapter - 13: In House and partner landscape; Chapter - 14: Examples of use of talent intelligence; Chapter - 15: What does good look like?; Chapter - 16: What is the future of Talent Intelligence?; Chapter - 17: Tales from the trenches; Chapter - 18: Well that’s a wrap

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