Business strategy Books

Book SynopsisPeter Cheese is Chief Executive of the Chartered Institute of Personnel and Development (CIPD), the professional body for HR and people development. He is also Chair of the What Works Centre for Wellbeing. Based in London, UK, he writes and speaks widely on the themes of the future of work, and engages with politicians, policy makers, academics, business leaders and leaders in the people profession. Prior to the CIPD, he was Chair of the Institute of Leadership and Management after a long career at Accenture where he led the global consulting practice in people and organisation.Trade Review"Few people have thought so long and hard about the future of work as Peter Cheese. His book offers a timely and comprehensive guide to the forces that will shape the work of tomorrow and lays down the challenge to all of us to help create a good work future." * Matthew Taylor, CEO, RSA, and author of the Taylor Review of Modern Working Practices *"Peter's considerable experience in the world of HR makes this book on the future of the workplace and workforce a must read." * Lord Mark Price, former MD of Waitrose, Founder of Engaging Business and WorkL, and Chairman of Fair Trade UK, Member of the House of Lords *"Peter Cheese's unique perch offers readers a thoughtful perspective on the changing world of work. His observations are astute; his predictions compelling; and recommendations impactful. With his insights, business and HR leaders will discover opportunity as they harness the uncertainty ahead." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, Partner, The RBL Group *"As a passionate advocate of equality in the Workplace, it is fantastic to see this book talk about the future of work and the challenges and the opportunities it will present. Everyone in business should read this. It opened my eyes to the future we all face." * Baroness Ruby McGregor-Smith, former CEO of Mitie Group, President of the British Chambers of Commerce, Member of the House of Lords *"Never has the pace of change in the world been so rapid. And while we can't be certain of the future, as Peter Cheese sets out in this book, we can shape it. The New World of Work is a compelling narrative of the factors at play and the principles at stake, and is a "must" read for policy makers, business people, educators, indeed for all of us, as it touches the heart of humanity and the skills we will all need to adapt and prosper in the future." * Sir Peter Estlin Former Lord Mayor of the City of London *"For anyone wanting to better understand and glean valuable insights into the future of work and its drivers, challenges and opportunities, this book hits the target. Importantly, it also offers a set of principles to help guide us to a better future of work." * Professor Chris Warhurst, Director of the Institute for Employment Research, Warwick University *"At a time of huge dislocation in the world of work this books provides context and ideas about how we adapt and adopt a new approach to work, workforce and workplace - a useful blueprint for all those working in an ambiguous time." * Helen Cook, Chief HR Officer, NatWest Group *"When someone with great leadership experience is generous enough to share his wisdom and knowledge with others, it provides a short cut for the rest of us in finding solutions to the complex challenges we face. Peter has been more than generous in this book. However, Peter does more than be generous. Peter shows the reader how to navigate through choppy seas whilst maintaining our integrity, our compassion and our sense of responsibility for leaving the world of work a better place for the next generation. It's a "must read" book for all who are bothered about being trustworthy leaders."" * Professor Veronica Hope Hailey, Director of Policy and Research, The Forward Institute, Professor Emeritus of Management Studies, University of Bath. *"Good work is central to fulfilled personal lives and successful organisations. Peter sets out the rationale for change along with practical insights to secure improved individual and organisational wellbeing." * Anne Sharp CBE, CEO Lincolns Inn and former CEO Acas *"Peter is a leader on Human Resources, CEO of the Chartered Institute of Personnel and Development, and Chair of the What Works Centre: What Works Wellbeing, He knows a great deal about people and work. Human capital and organisation are his passion, and he is a highly respected and recognised consultant, speaker and writer in the field. Writing this book in a Covid-engulfed world, he discusses major shifts in technology, globalisation, geopolitics, education and training, all amid economic uncertainty. The volatility and ambiguity of our current world is made clear. We are at the point of new era and this book helps us to understand what should guide us for the future." * Professor Dame Carol Black, former President of Royal College of Physicians, Principal of Newnham College Cambridge, senior government advisor on health and wellbeing *Table of Contents Chapter - 01: A new era of work; Chapter - 02: Economics and the economy; Chapter - 03: Globalization and geopolitics; Chapter - 04: Social and demographic change; Chapter - 05: Technology: Automation, AI and beyond; Chapter - 06: Education and learning; Chapter - 07: Focusing on the right things; Chapter - 08: Building responsible business; Chapter - 09: Leadership for the future; Chapter - 10: People strategy at the heart of business strategy; Chapter - 11: Good work as a goal; Chapter - 12: The agile learning organization; Chapter - 13: Wellbeing as an outcome; Chapter - 14: #WTF - What’s the future?;

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Book SynopsisNathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.Trade Review"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." * Scott Barry Kaufman, Humanistic Psychologist, author and podcaster *"Change happens to us or because of us. It's a choice, really. As Nathalie Nahai teaches us, life and work, and possibility, are all a process of becoming. It's what we do along the way that shapes our next adventure. Be the change." * Brian Solis, Anthropologist, Futurist and Bestselling authors of 'Lifescale' *"Through Nathalie Nahai's thoughtful application of behavioural science and the humanity of her stories, Business Unusual lights the way for the future of intelligent branding in a turbulent world. A highly engaging and informative read for anyone wondering how marketing can meet the moment in an authentic way." * Caroline Webb, Bestselling author of 'How To Have A Good Day' and Senior Adviser at McKinsey & Company *"Once again Nathalie Nahai has translated the latest findings from psychological science into an immense store of practical wisdom." * Rory Sutherland, Vice Chairman, Oglivy Group *"In a world where there is no longer any such thing as 'business as usual', Nathalie Nahai's Business Unusual is the timely guide to the future you need. This thoughtful and deeply researched study of a wide-ranging spectrum of business challenges - from the trap of 'wokewashing' to the issues of 'Zoom culture' - arms the reader with perspectives and insights that will enable anyone to future-proof their business with confidence." * Cindy Gallop, Founder and CEO, MakeLoveNotPorn *"Business Unusual is a powerful clarion call for business leaders to see themselves and their stakeholders differently. Nathalie Nahai explains these new rules of engagement with empathy and conviction. These are new rules that we can all embrace." * Sharath Jeevan, Author of 'Intrinsic' *"Very few thinkers, and even fewer writers, can articulate the complex nuances underlining today's biggest business challenges with the elegance, depth and eloquence of Nathalie Nahai. A rare polymath with deep expertise in tech, marketing and psychology, she has written one of the defining business books of our times. Every leader should study this book in detail - we will all be better off if they do." * Tomas Chamorro-Premuzic, Author and Professor of Business Psychology at University College London and Columbia University *"Nathalie Nahai richly illustrates the cultivation of bravely responsible, authentic and empathic values - those that build true resilience in this bewilderingly disruptive age." * Nell Watson, Tech Ethicist, Machine Intelligence Researcher and AI Faculty Member at Singularity University *"In Business Unusual, Nathalie Nahai successfully captures changing times as reflected in changing generations. She makes clear the old ways of doing things will no longer suffice in the third decade of the 21st century, when shifting preferences and proclivities dominate business as they do politics." * Barbara Kellerman, Author and James Macgregor Burns Lecturer in Public Leadership at Harvard Kennedy School *"A lively, practical guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent. Because the rules are changing in real time." * David Rowan, Founding Editor, Wired UK *Table of Contents Chapter - 00: Introduction; Chapter - 01: Times they are a-changin'; Chapter - 02: We demand more; Chapter - 03: Living the good life; Chapter - 04: Up close and personal - Deepening the people–business relationship; Chapter - 05: The lure of woke-washing - Values and virtue signalling; Chapter - 06: Emotionally intelligent communication - What not to do; Chapter - 07: How to recover when it hits the fan; Chapter - 08: Adapting to virtual-first relationships without losing touch; Chapter - 09: Business, unusual

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Book SynopsisDr Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. Fast Company crowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland. Prof Timo O. Vuori is a strategy consultant and professor at Aalto University, a Financial Times top 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.Trade Review"Ojanperä and Vuori's Platform Strategy is a unique book. It combines Ojanperä's hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and Vuori's path-breaking work on the impact of affect and emotions on senior team action. As a result, Platform Strategy is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks." * Michael Tushman, Professor, Harvard Business School and author of Lead And Disrupt, Winning Through Innovation And Navigating Change: How CEOs, Top Teams, And Boards Steer Transformation *"Creating a platform business and adopting AI are fundamental challenges for many organizations today. Ojanperä and Vuori build on their senior executive experience and top-tier research to provide a step-by-step guide for transforming your business. You learn how to manage both the hard business challenges and the softer human forces that determine whether you will succeed or fail." * Laura Huang, Professor, Harvard Business School and author of Edge: Turning Adversity Into Advantage *"This book provides a comprehensive and cutting edge set of insights on how to succeed in deploying value-creating platforms, relying on state-of-the-art technologies such as AI and machine learning. It provides many practical step-by-step frameworks for executives to plan their implementation of platform-based offerings. One of the book's more distinctive values is that it combines both hard and soft considerations. The authors provide many useful insights related to hard aspects such as strategies, organizational structures and systems, and software technologies such as application programming interfaces (APIs). And they deftly combine these hard aspects with soft behavioural factors such as emotional energy, human creative thinking and responsible control over AI." * Quy Huy, Professor of Strategy, INSEAD *"Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders." * Henrik Ehrnrooth, CEO, KONE *"This book provides hands-on guidance on how platform strategies, combined with the forces of data and AI, will create a competitive edge for companies regardless of industry. The authors' combination of research and in-depth experience provides leaders with the sense of urgency needed to be a winner in the future. Regardless of sector, companies will need the confidence to cooperate in smart and open eco-systems and thereby create greater outcomes together with partners. I especially appreciated the human-centric view on leadership and organizational impact to simplify governance and speed up the transformation for the benefits of customers, employees and society at large. Read it!" * Lundstedt Martin, CEO, Volvo Group *"AI and platforms are common denominators for winning strategies in the future. Ojanperä and Vuori show how you can transform your business with lessons learned from the best companies in the world." * John Lindfors, Managing Partner, DST Global *"As C-Level executives or non-executive directors of technology companies, we all strive to stay current with the technologies that underpin the power and appeal of platforms and AI. The bigger challenge however is to distill this down to a set of practical priorities that are executable and scalable across distributed workforces. The authors explain in a practical way how to get started with building an intelligent platform to transform your business. But even more importantly, you will learn what you can do as a leader to drive change and help your team, colleagues, and external stakeholders succeed in an ever-increasing competitive world." * Rick Simonson, Managing Partner, Specie Mesa LLC and Former CFO, Sabre Corporation and Nokia *"This book brilliantly ties together the essential components needed for transforming your business using AI, platform thinking, and human creativity." * Mårten Mickos, CEO, Hacker One, Former CEO, MYSQL and Senior Vice President, HR and Sun Microsystem *"To build a successful platform and business takes actions in the right sequence to truly benefit and delight your customers and business partners. The seven steps Ojanperä and Vuori outline provide a travel guide for this journey. Starting with energy, create value with focus, and ultimately multiply the benefits by creating the unexpected." * Christian Von Reventlow, CTO or Myrepublic and Former Chief Product Officer, Telstra and Detsche Telekom *"AI and platforms drive digital transformation touching every industry segment. Opportunities to disrupt or be disrupted abound. In between the two extremes, components for sustainable competitive advantages are available for the fastest movers. Platform Strategy provides a straightforward seven-step program on how executives build and execute a strategy for the AI and platform era. Its unique approach builds on extensive research, numerous case studies, and practical guidance - a must-read book for leaders." * Risto Siilasmaa, Chairman, F-Secure Corporation and Former Chairman, Nokia *Table of Contents Chapter - 00: Introduction - Intelligent platforms are winning; Chapter - 01: Turn fear into energy; Chapter - 02: Remove friction; Chapter - 03: Focus your actions to create fans; Chapter - 04: Create a learning loop; Chapter - 05: Open up with an algorithmic handshake; Chapter - 06: Create the unexpected; Chapter - 07: Organize around AI; Chapter - 08: References

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Book SynopsisMichael Haupt is a Partner in Deloitte Consulting, based in London. He is a senior leader of Deloitte's Finance, Performance Management and Technology practice in Europe and works very closely with many senior finance, business and technology executives of leading global companies. He is a widely recognized thought leader who has contributed to several publications on finance and performance management. He has written The Contemporary CFO to help current and future finance leaders navigate the demands of an increasingly fast-changing, complex and interconnected world.Trade Review"Brilliant! An insightful and highly relevant view into the ongoing evolution of the CFO role and the transformation of the Finance function and companies more generally." * Tony Latham, Chief Financial Officer, Bacardi *"Business are changing, evolving and adapting at a pace never seen before. CFOs are expected to play multi-dimensional roles, drive the transformation, foster capabilities and deliver performance. By framing the role through the lenses of a digital engineer, entrepreneur and economist, Michael has brought to life the impact a strong CFO can create, both for winning today and tomorrow. This book is a treatise on many highly relevant topics with key insights and practical implementation actions. A must read for all professionals." * Srinivas Phatak, Executive Vice President Finance, Unilever *"A must read for CFOs - and an asset for the wider executive team. By dividing the content into three parts, the book explores the central role of the CFO but also addresses her/his relationships to peers on the board, the need for contemporary finance leaders to integrate across functions, as well as the necessary tools for modern corporate governance in changing times." * Dr Christian Langer, Chief Digital Officer HHLA Hamburger Hafen und Logistic AG, and former Chief Digital Officer, Lufthansa AG *"Spot-on! Michael superbly describes how technology is as essential to finance today as double entry accounting has been for centuries. He provides very concrete clues to help a CFO navigate through a digital finance transformation keeping in mind that data is its Alpha and Omega." * Christophe Lambinet, Global Head of Finance, Legal & Compliance Technology, Nestle *"This book is a super interesting read and details how CFOs should be a driver of change rather than be driven by it. Creating an inspiring work environment and developing psychological safety within the team is, I believe, key to successful transformation. Along with choosing the right people for the team with the right mindset and allowing them the space to come up with bold new ideas, work on projects, develop an intrapreneurial spirit and establish a culture that embraces mistakes as learning opportunities." * Sonja Simon, Chief Financial Officer, SAP Latin America *"An excellent, actionable guide for current and future finance leaders seeking to drive sustainable growth and value creation in an increasingly complex and interconnected business environment." * Mark Shadrack, Chief Operating Officer, Hope and Homes for Children, and former Vice President Finance, Unilever *"A powerful insight into the changing landscape and role of CFOs in this dynamic environment - reminding me of many inspiring conversations with Michael and our Finance Leader Round Table." * Anoop Agarwal, Chief Financial Officer, Mars Pet Nutrition, and former Vice President Finance, Digital & Staff Officer, Mars Incorporated *"Talking about the future is always hypothetical and speculative. The Contemporary CFO brings it to the point: Future is happening now. This makes the book unique: a clear blueprint and call for action for finance executives - supported by extensive original research at academic standards, combined with exclusive insights from in-depth interviews with top management and hands-on experiences from delivering transformational change in leading global organisations." * Dr Ulrich Kloubert, board member, TechFunder, and former academic director, GEM Global E-Management, University of Cologne *"The Contemporary CFO is a must-read for leaders keen to understand and apply the principles underpinning successful digital transformation. Packed with timely, yet timeless insights about business performance and growth in a connected world, this is an essential guide for finance, business and technology executives." * Mark Waller, Chief Digital Strategist, TechShifts Media *"Michael has written a must-read for CFOs and their teams who really want to make the Digital Finance leap. This book helps finance leaders to avoid going after all the bells and whistles and instead focus on what really matters to drive transformational change." * Mohamed Bouker, Partner at Deloitte, and author of The CFO in Pole Position *"This book is absolutely inspiring for me. It reflects very well the situation that most of our CFO community is in - between leaving old business models and creating a new world. Transformation is becoming the main goal of every CFO. This book will help readers to be the leader in a digital transformation and shows the new role of the CFO in the 21st century. Thank you for this inspiring insight!" * Thomas Behrens, Chief Financial Officer, SAP EMEA North *Table of Contents Chapter - 00: Introduction; Section - ONE: The engineer perspective (and the art of design thinking); Chapter - 01: Introduction; Chapter - 02: Beyond process automation; Chapter - 03: Data, data, data; Chapter - 04: It’s all about people; Chapter - 05: The engineer perspective - Summary; Section - TWO: The entrepreneur perspective (and the art of systems thinking); Chapter - 06: Introduction; Chapter - 07: The strategic performance dialogue; Chapter - 08: The operational performance dialogue; Chapter - 09: Performance culture; Chapter - 10: The entrepreneur perspective - Summary; Section - THREE: The economist perspective (and the art of network thinking); Chapter - 11: Introduction; Chapter - 12: Digital business platform; Chapter - 13: Digital business ecosystems; Chapter - 14: Multi-stakeholder value; Chapter - 15: The economist perspective - Summary; Chapter - 16: Bibliography

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Book SynopsisGlenn Templeman has breadth and depth of HR and business partnering experience gained over a twenty-year career thinking about or being an HR business partner across the public, private and not-for-profit sectors. Based in London, UK, he is currently an HR consultant within the management consulting industry working with government and public sector clients.Trade Review"Developing a strategic mindset is an essential skill for all HR professionals. It is never too early to develop such a mindset and this book neatly shows you how." * Dr Dina Gray, Strategy Academic and Consultant *"A step-by-step roadmap on how to be a simply brilliant and fulfilled HR Business Partner. Eloquent, funny and thought-provoking by turn, in an age of machine learning and HR bots, it is heartening to focus on the 'human' nature of this role and how a really effective HR partner to a business area can make a transformative difference. Sage advice for all in HR, regardless of which stage of their career." * Sarah Stacey, Director HR Business Partnering, NATS *"A compelling read for both aspiring and practicing HR Business Partners, written in a style that is informative and relatable and equipping those navigating the perennial challenges of this keystone HR role." * Nick Sloan FCIPD, HR Transformation Specialist, Management Consulting Industry *"A great insight into strategic thinking with practical applications and a wealth of real experiences. A valuable read for all those in HR who want to make a difference." * Nigel Daly, Fellow CIPD, HR L&D specialist *"The HR Business Partner Handbook is one that the profession has been waiting for. It is a complete guide to understanding the depth and breadth of the role of a HR Business Partner and the value it can bring any organization. Coupled with expert insights from Glenn, it will help you to achieve day-to-day excellence through its informative and empowering approach as it sets out expectations to help anyone be an awesome HRBP. Whether you're new to HR or looking to transition from a HR generalist or specialist role, this incredibly practical guide is a must-read on your journey." * Andrew Mina, People and Customer Experience Manager, HR SaaS company *"This is an incredibly helpful, easy-to-read book with a witty slant. It provides wise advice and is an essential read for HR professionals and people leaders alike." * Rachel Gardner-Poole, Chief Operating Officer, innovation & technology sector *"This is an excellent read. It provides valuable insights, guidance and advice to someone starting out on the course of becoming an HR Business Partner - the sorts of insights which you don't normally get from a textbook. It gives the reader a glimpse into the author's own personal story and his views on what makes a strategic HR business partner stand out. It is thought provoking and offers a really interesting perspective." * Elaine McIlroy Employment and Immigration Law Firm Partner *Table of Contents Chapter - 00: Introduction - A well-trodden path should be easy to follow; Section - ONE: The foundational structure; Chapter - 01: Knowing HR; Chapter - 02: Knowing the business; Chapter - 03: Adding value; Section - TWO: The people fundamentals; Chapter - 04: Always listen to people; Chapter - 05: The power of empathy; Chapter - 06: The protection of perception; Chapter - 07: The moral and ethical compass; Chapter - 08: Style, service and subservience; Chapter - 09: Humble headlines; Section - THREE: The road to strategic; Chapter - 10: The active application of procrastination; Chapter - 11: Say no to strangers; Chapter - 12: Ever the pragmatist; Section - FOUR: The clever stuff; Chapter - 13: Strategic is a mindset; Chapter - 14: Don’t treat the symptoms; Chapter - 15: Tell me a story; Section - FIVE: The warning signs; Chapter - 16: Don’t throw nuts; Chapter - 17: Progression over promotion; Chapter - 18: Epilogue

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Book SynopsisSimon Severino is the CEO of Strategy Sprints, a leading Growth Advisory consultancy that specializes in agile. He is trusted by Google, Consilience Ventures and many others and works with them on running their companies more effectively which results in sales that soar. The host of the Strategy Sprints podcast, which has featured over 350 expert leaders including Rita McGrath, Nir Eyal, David Allen and Alex Osterwalder, he is also an experienced speaker and delivers keynotes on business strategy and growth. He is based in Vienna, Austria.Trade Review"Strategy Sprints offers methods for not only growing your business, but also enjoying your life more by helping you focus on what matters most." * Nir Eyal, author of Hooked and Indistractable *"Ready to IGNITE your sales? Then the Strategy Sprints method is for you! Following Simon Severino's blueprint will ensure your company becomes ON FIRE." * John Lee Dumas, host of Entrepreneurs On Fire and author of The Common Path to Uncommon Success *"What Simon Severino offers is rare in this world. His curiosity and affection for humanity shine through this book and the Strategy Sprints method he shares in it." * Peter Block, author of Flawless Consulting and The Abundant Community *"Your sales will soar with the Strategy Sprints method. This book has all the marketing, sales and operations blueprints needed to run an agile company." * David Henzel, CEO, UpCoach *"Business is strategy and the Strategy Sprints method gives businesses a systematic way to identify and implement strategies to reach your most important goals. Practical and doable, it is a must-read." * Paul J Zak, Founder, Immersion Neuroscience *"This book is packed with wisdom, insights and practical tools to help take your business to the next level. It will equip you with the game plan to make the impact you want to have with your business." * Simon Alexander Ong, award-winning life coach and author of Energize *"The Strategy Sprints method is what CEOs need today to rise to the moment. Clear, concise and compelling." * John Livesay, global speaker on sales and storytelling *"If you're an entrepreneur or business leader, you need to read Strategy Sprints. It's more than a book - it's a complete roadmap for business acceleration. So study it... and soar!" * Dannny Iny, CEO, Mirasee and author of Teach Your Gift and Effortless *"Being a CEO can be overwhelming. Simon Severino's approach in this book breaks it down so you can feel confident as a leader and create a successful business! No matter what level you're at in your business, Severino points out exactly what chapters to focus on for the biggest impact and immediate results. I've already applied some of the strategies I've learned and am excited to keep strengthening my business using his wisdom!" * Melinda Cohan, CEO, The Coaches Console and author of The Confident Coach *"I love the value and heart-centered quality that Simon Severino brings to his work and to this book. A must-read for anyone how wants to scale fast." * Christine Schlonski, Founder, Heart Sells! Academy *"Strategy Sprints is the book entrepreneurs have been waiting for. It provides practical strategies to master marketing, sales and operations in an agile way." * Sabri Eryigit, Managing Partner, Next Action Partners *"Strategy Sprints makes it easy to see where your business can change to grow fast, and easy to see how to make the needed changes. It's all about becoming the CEO, and Simon Severino points the way." * John Jonas, CEO, onilnejobs.ph *"This is an inspiring must-read for everybody involved in a SaaS or internet-based service business. Simon Severino offers a tour d'horizon through 12 of the most crucial success drivers for these types of endeavours. His key message across all the 12 topics is as wise as it is clear: focus." * Markus Orengo, Owner, Social Systems Engineering *"There are a gazillion business books out there. In a world with too much noise, few of them give you only the essentials. Fewer still inspire you to act on those essentials. Read Simon Severino's Strategy Sprints." * Dan Kings, Co-founder, Fireside Strategic *"The book provides concrete and actionable guidance for people and organizations that want to grow fast." * Lukas Zenk, Professor for innovation and network research, Donau-Universität Krems, Austria *"If you want to grow a business fast, then reading Strategy Sprints will support you to get there. When Simon Severino shows a business owner what to focus on, and what not to focus on, they can double their revenue in 90 days." * Rennie Gabriel, author of Wealth On Any Income *"Simon Severino's book is a literal manifestation of its title, that is, a strategy SPRINT that will get you from here to there in record time... and enjoy doing so! With help from easy-to-follow lists, fun graphics, useful tools and ongoing advice, this book is a kind of entrepreneurial growth manual. By all means, immerse yourself in this book! It will move you ahead with all due deliberate speed... and momentum!" * Ken Lizotte CMC, author of The Expert's Edge *"Strategy Sprints nails all the elements a marketer must master to succeed in today's hugely crowded marketplace in order to profit and thrive." * Jackie Lapin, Founder, Speakertunity®, the Speaker and Leader Resource Company *"Strategy Sprints brings simplicity and efficiency for immediate impact and results on your business development. A practical backbone to get things done with agility and consistency. Warmly recommended." * Cyril Legrand, CEO, Oxford Leadership *"Strategy Sprints is brilliant for the builders and creators - people everywhere striving to build their dream and create meaningful impact through their business. It's the map to streamline your business, speed your growth and avoid some of the painful missteps that are so common in the business building journey. An absolute must-read!" * Heather Pearce Campbell, Attorney and Legal Coach, The Legal Website Warrior® *"If you've been looking for the missing owner's manual for a successful online business, Strategy Sprints is it. Nothing is assumed and nothing is left out. Simon gives you literally everything you need to launch, grow, and scale a business. This book is so good, I wish I had written it. A generous goldmine of smart, actionable advice!" * David Newman, CSP, author of Do It! Marketing and Do It! Speaking *"Simon Severino presents his lessons and learnings in an authentic and entertaining way. By experiencing and sharing what most Entrepreneurs will go through, through his own lens, he manages to weave an entertaining, highly educational and comprehensive learning experience. A must-read for any aspiring or growing entrepreneur!" * James Lam, Founder, Look Ahead Marketing *Table of Contents Section - 00: Introduction; Section - 01: Eliminate the competition; Section - 02: Nail your message and your brand; Section - 03: Your growth plan; Section - 04: Real-time decision making with the Strategy Sprints method; Section - 05: Daily flow; Section - 06: Find traction instead of distraction in your ideal week; Section - 07: Value ladder; Section - 08: Predictable sales and reaching people more; Section - 09: Feedback is the breakfast of champions; Section - 10: The seven elements of marketing; Section - 11: Your assets; Section - 12: Hiring system overview; Section - 13: Hiring simplified; Section - 14: Appendix 1 - A note to you, the reader; Section - 15: Appendix 2 - YOUR GAME PLAN;

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Book SynopsisDr Antonio Weiss, based in London, UK, is a Senior Partner at The PSC, an award-winning public service consultancy specialising in user-centred design, digital, strategy and delivery. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHSx as well as numerous other pioneering digital organizations and frequently trains leaders to become digital transformation experts. He is also an Affiliated Researcher at the University of Cambridge's Digital State programme and the co-founder of Thomas Clipper, an e-commerce lifestyle brand for men featured in GQ, The Guardian and The Telegraph.Trade Review"Refreshingly free of waffle and ego, this is an incredibly valuable guide - in fact almost a recipe - for launching and landing meaningful digital and business transformation. Every page shares precision insights and immediately actionable suggestions with a simplicity and clarity that only comes from many years of walking the walk. As useful for someone starting their digital transformation journey as one despairing about their progress to date!" * Pete Herlihy, Lead Product Manager, UK Government Digital Service *"This is a great book that will be of huge help to those involved in digitally enabled transformation. It is intensely practical, with many good case studies, but also very readable. The book is aimed squarely at those responsible for initiating and leading the change rather than technical experts. From me it comes strongly recommended. I wish it had been written a long time ago." * Lord Bob Kerslake, former Head of the UK Civil Service *"Digitalisation will have a major impact on the way services are provided and how business is conducted. Digital Transformation can seem like a daunting challenge to any business leader and it is essential that we all build our understanding and knowledge as these major changes take place. This excellent practical guide, written by Antonio Weiss will help you achieve this and de-risk your transformation programme. The guide gives you the tools and advice that you will need to succeed as well as being a valuable resource for those leading any digital change process." * Sir Ian Carruthers, Chancellor of the University of the West of England and former NHS Chief Executive *"Organizations globally are spending billions on digital transformation right now; for many, it is one of their very largest investment areas. But it is easy to waste money on technology, consulting and internal costs because organisations and leaders don't know what they are really trying to do, or how to achieve their goals. The Practical Guide to Digital Transformation is truly practical, with great examples, case studies and tips that will be of value to anyone tasked with delivery. I particularly liked the "what you might say in your next meeting" list at the end of each chapter, and this book is destined to become a well-used friend to many senior managers, consultants and business students." * Peter Smith, Procurement expert and author of Bad Buying *"Organisations are more aware than ever of the need to transform themselves for the digital age. But many, perhaps most, still struggle. The Practical Guide to Digital Transformation is the ideal companion for any company serious about adaptation. Written by a leading digital transformation expert, it provides the ideas and vocabulary to bring about change, illuminated by incisive case studies. It is written in user-friendly language, guiding the reader through the "whys" and "hows" of making change happen. This outstanding guide is essential reading for decision-makers, digital leaders, and practitioners seeking to ensure that their organisations thrive now and in the future." * Dr Tanya Filer, Digital State Project Lead, Bennett Institute for Public Policy, University of Cambridge and founder of StateUp *"The Practical Guide to Digital Transformation is a really excellent, step by step primer to help your organisation get the very best from digital technology. It is clear but not dumbed-down. It will expand the thinking of new and experienced digital leaders alike, and gives concrete, actionable ways of bringing your organisation with you." * Phil Buckley, Prix Jeunesse and BIMA award-winning Digital Product Manager *"This book provides a unique, pragmatic, real-world guide to digital transformation. Each chapter unlocks different aspects, viewpoints and the considerations needed to embed change in a multitude of environments. The book is pitched to all audiences, providing the tools needed for anyone interested or actively involved in digital transformation. Antonio has managed to pack the learning from his many years as a consultant into this wonderful book." * Gary McAllister, Chief Technology Officer for NHS London and author of An Introduction to Digital Healthcare in the NHS *"For anyone trying to implement transformative change in their organisation - this is a complete must have. It's a remarkably waffle-free book that shows how to put theory into practice in the most practical of ways - with real world examples of where it's worked and where it hasn't. It's genuinely a breath of fresh air and an invaluable read for anyone interested in using digital principles and tools to transform their organisation." * Tom Lillywhite, Director of Digital Transformation, UK Labour Party *Table of Contents Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: The cloud, APIs and open-source; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 14: Protecting and defending your organisation; Chapter - 15: The ethical digital organisation; Chapter - 16: Upskilling and bringing in new talent; Chapter - 17: Defining the next horizon

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Book SynopsisAndrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.Trade Review"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast *"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." * Lisa Shepherd, President , Mezzanine Growth *"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." * Tim Hughes, co-founder and CEO, DLA Ignite *"Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name *"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo *"Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." * Mark Bowden, Co-Founder, TRUTHPLANE® *Table of Contents Chapter - 00: Introduction; Chapter - 01: You’re in charge of social media, now what?; Chapter - 02: The who/what/where of your social media and content audit; Chapter - 03: Social media governance and policy development; Chapter - 04: Content! Content! Content!; Chapter - 05: Training; Chapter - 06: Analytics and ROI; Chapter - 07: Employee advocacy and personal branding; Chapter - 08: In-house or outsource; Chapter - 09: Beware bright shiny syndrome; Chapter - 10: Your social media operating model; Chapter - 11: Giving up control; Chapter - 12: Paid social media; Chapter - 13: Hashtags; Chapter - 14: Humanity; Chapter - 15: Bringing it all together;

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Book SynopsisAndrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.Trade Review"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast *"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." * Lisa Shepherd, President , Mezzanine Growth *"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." * Tim Hughes, co-founder and CEO, DLA Ignite *"Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name *"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo *"Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." * Mark Bowden, Co-Founder, TRUTHPLANE® *Table of Contents Chapter - 00: Introduction; Chapter - 01: You’re in charge of social media, now what?; Chapter - 02: The who/what/where of your social media and content audit; Chapter - 03: Social media governance and policy development; Chapter - 04: Content! Content! Content!; Chapter - 05: Training; Chapter - 06: Analytics and ROI; Chapter - 07: Employee advocacy and personal branding; Chapter - 08: In-house or outsource; Chapter - 09: Beware bright shiny syndrome; Chapter - 10: Your social media operating model; Chapter - 11: Giving up control; Chapter - 12: Paid social media; Chapter - 13: Hashtags; Chapter - 14: Humanity; Chapter - 15: Bringing it all together;

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Book SynopsisAnna Tavis is Clinical Professor and Academic Director of the Human Capital Management Department at NYU School of Professional Studies, Senior Fellow with the Conference Board and the Academic in Residence with Executive Networks. She is based in Brooklyn, New York.Stela Lupushor is the founder of Reframe.Work Inc. She is also Program Director for the Strategic Workforce Planning and Talent Management Councils, as well as the Human Capital Analytics Institute Senior Fellow shaping the research agenda of the Conference Board. She is based in Summit, New Jersey.Trade Review"Despite everything we know about humans at work, the undeniable fact is that work is simply not working for many people. This timely book, by two of the leading experts in the field, shows us why there has never been a better time to apply the key lessons from the science of human resources management and organizational psychology, as well as the field of people analytics, to help every human thrive at work. A book that every organization needs to study in detail." * Dr. Tomas Chamorro-Premuzic, Chief Innovation Officer at ManpowerGroup and Professor of Business Psychology, Columbia University and UCL *"At this time of intense change, the voices of deep thinkers like Anna Tavis and Stela Lupushor are crucial. Humans at Work adds significant insight about empathy and technology into the evolving debate about the future of work." * Dr. Lynda Gratton, Professor at London Business School and author of Redesigning Work *"If the 'great reassessment' taught us anything, it is the willingness to listen and to meet people where they are. At Mastercard this is central to our DQ (or Decency Quotient). Anna Tavis and Stela Lupushor show how empathy can be a force multiplier in our organizations that when done in an authentic way can build a winning culture that our people and stakeholders will trust and value." * Michael Fraccaro, Chief People Officer, Mastercard *"Humans at Work is the book, roadmap and manifesto we have been waiting for. After years of handwringing on the 'future of work' and the 'middle skills gap,' Humans at Work takes us back to the necessary fundamentals and shows us that the largest and truest successes-for businesses, workers and in our personal lives-happen when we take a radically honest approach to what we do and why we do it. Thank you for this wonderful work that finally makes sense and brings order to the crashing levels of noise and dissonance on the 'work, workforce, workplace and worth' conversation." * Angie Kamath, Dean, NYU School of Professional Studies *"Humans at Work is a must-read for anyone who is struggling with the effects of the Covid-19 pandemic and the myriad of other forces changing in fundamental ways how people work and how organizations organize and manage to deliver value-added products and services. Anna Tavis and Stela Lupushor have synthesized this complex and ever-changing environment into a cogent guidebook and playbook from which each reader will gain significant insights and benefits." * Mike Dulworth, CEO, Executive Networks *"Humans at Work meets today's moment. Too often, organizations adopt mechanistic approaches to living, dynamic, human organizations. Anna Tavis and Stela Lupushor inject the human element into an intuitive yet clear and systematic framework for any organization seeking alignment with the people that are its business." * Dr. Michael N Bazigos, Global Managing Director (Partner) for People and Organizational Analytics, Accenture *"Many leaders recognize we are lacking the skills needed for the future of our workforce. Anna Tavis and Stela Lupushor have outlined a practical user guide and model through which to consider the relevant aspects of the new world of work, and how to optimize the relationships and outcomes for both companies and the workforce. I look forward to further exploring and engaging in this journey." * Zane Zumbahlen, Chief Human Resources and Talent Officer, Cancer Treatment Centers of America *"In this thought-provoking book, Anna Tavis and Stela Lupushor challenge our thinking about how to design work and the workplace to create value for humanity at large. Well researched and evidence-based yet filled with practical frameworks and advice-a must-read for future-minded business and HR leaders. The authors compel us to choose empathy, trust and impact on others to design workplaces that benefit all stakeholders." * Michaela Schoberova, Worldwide Director of People, Organization and Leadership Development, Colgate-Palmolive *"Anna Tavis and Stela Lupushor continue to be at the forefront of the future of work. The social contract and world of work is shifting at earthquake levels of magnitude and intensity. Their research and new ways of thinking help us accelerate our understanding of these shifts and solutions that can help our organizations survive this phenomenon and become more fit for human beings and performance." * Wendy Branche, Vice President and Global Head of Talent Management, Visa *"Humans at Work explains how to both consider and, crucially, apply technology and analytics in the workplace with the human purpose in mind. In the book, Anna Tavis and Stela Lupushor provide a timely reminder that our tools, frameworks and technologies should have the ultimate purpose of restoring the workplace to its human-centric design. The four parts of Humans at Work explore the origins and the evolution of the 4Ws of 'work'-work, workforce, workplace and worth. The book's extensive appendix helps translate these concepts into practical tools that can be applied in the day-to-day work of human resources teams. Humans at Work is an indispensable guide for any HR leader or professional looking to ensure that their work has a positive impact on their firm and, more importantly, the people who work for it." * David Green, co-author of 'Excellence in People Analytics', Managing Partner of Insight222 and host of the 'Digital HR Leaders' podcast *"Workplaces are now subject to a new 'social contract,' where the needs of 'humans' are transcending the safety of pay and benefits to experiences of purpose for themselves and their communities. A must-read for anyone involved with defining 'work,' this book showcases the expertise of two convincing analysts." * Rajamma Krishnamurthy, Senior Director HR Technology, Microsoft *Table of Contents Chapter - 00: Foreword by Peter Cappelli Chapter - 00: Introduction; Section - PART ONE: Work; Chapter - 01: What Is Work?; Chapter - 02: Jobs vs Work; Chapter - 03: How Work Is Measured - Productivity vs Impact; Section - PART TWO: Workforce; Chapter - 04: Human-Centered Work Design - Humans vs Workforce; Chapter - 05: Designing for Inclusion - Empathy as a Superpower; Chapter - 06: From Customers to Employees - Employees Are the New Customers; Section - PART THREE: Workplace; Chapter - 07: Where Work Happens; Chapter - 08: Work at Scale - Organizations as Platforms; Section - PART FOUR: Worth; Chapter - 09: Why Work? The Rise of Employee Experience; Chapter - 10: Work Reputation as Experience; Chapter - 11: Conclusion;

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Book SynopsisPontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.Trade Review"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." * Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark *"This book has been a great source of inspiration for our company's strategy work and was read by our entire management team. It has helped us de-dramatize and concretize the concept of 'strategy' and clearly demonstrates how long-term goals are achieved by prioritizing shorter-term goals, and by continuously driving and developing behaviour linked to such priorities. Pontus' book can be highly recommended." * Lars Bergh, Vice President and CFO, Elgiganten Logistik *"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!" * Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden *"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization." * Peter Hjelmze, Head of Project Management, AFRY *"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization." * Daniel Resh, Business Development Manager, Volvo Cars *"I hope that many will read this book, it makes such an important point! Truly great strategies can be perfectly formulated and yet be a total waste of time since it is not clear how they should be realized by the individuals of the organization. Pontus Wadström has clearly and credibly captured the essentials of psychology and management to present how strategy must be linked to behaviours if we are to improve our organizations. This book is therefore as relevant to the CEO, the board and the management team as it is to the psychologist in occupational healthcare or anyone trying to develop an organization and its members. Pontus' background in both academia and practice shines through as he presents in a simple, understandable and theoretically substantiated way both organizations' strategy realization challenges and pitfalls, and how to manage them in real life. This captured me as a reader." * Carin Dannert, Founding Partner, Heartpace Söderberg & Partners *"In today's turbulent time, finding the 'right' strategy is not enough: excellence in realization has become an utterly critical imperative. By introducing the behavioural dimension of strategy work, this book presents a powerful complement to existing management books. Wadström's own practical experience from leading change processes in major firms, in combination with deep insights into relevant research, makes this text a must read for people interested in strategizing processes in organizations." * Dr. Matti Kaulio, Professor and former Head of the Department of Industrial Economics and Management, KTH Royal Insitiute of Technology *"This truly usable book is a must read for all organizations trying to create competitive edge and value for their customers. Its methods built on science and proven experience will help you thrive in today's changing, challenging and fluctuating markets. Clearly presented and to the point in each chapter, Pontus Wadström forms a system and recipe for company success at all levels. Your clients, staff and colleagues will thank you, and your competitors will gasp and wonder what happened." * Mattias Magnell, Leadership Development Manager, Skanska and Chairman of the board of Swedish Chartered Institute for Standards' (SIS) Human Resource Management committee *"An inspiring and accessible one-stop-shop for change makers in search of understanding and accessing the sweet spot where successful strategy execution moves beyond just plans and metrics into a place of people-centric continuous evolution of learning, changing and adaptation." * Åsa Åberg, Head of Executive and Member Office, Plan International *"Wadstrom strives to create a common leadership language of behavioural psychology that would make an organization continuously eager and self-sufficient, with empowered people moving in the right direction; a behavioural strategy to engage within. This is a book worth reading, to understand and to utilize in any organization today. It is well and clearly written but tough to implement." * Dr. Jan-Erik Nordström Business Development Manager Innovation, Neste *Table of Contents Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour – The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour – The foundation of everything; Chapter - 09: Activators – The igniting spark; Chapter - 10: Consequences – No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership events for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"There is ongoing debate about whether the principles of marketing itself have changed. But what should be clear to all is that *how* marketing is executed has changed and agile is key to that. Somewhat surprisingly, though, marketers have been slow to really understand what agile means for marketing. This book should be required reading for any marketer wanting to learn how marketing needs now to operate." * Ashley Friedlein, CEO, Guild and Founder, Econsultancy *"This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading." * Fiona Spooner, Managing Director, Consumer Revenue, Financial Times *"The greatest opportunity in modern marketing is the need to embrace agile methodology to fuel growth and accelerate scale. Neil Perkin has forensically written the blueprint for every marketer to follow with rigour, candour and thankfully the odd bit of humour too." * Richard Robinson, Managing Director, Oystercatchers *"Neil is able to articulate the essential elements of agile ways of working in a truly engaging way using easy to understand models, great storytelling and relevant examples." * Christel Kinning, Chief Transformation and People Officer, Oatly *"Prepare to be challenged! Neil Perkin cracks the code for successfully applying an agile mindset and methods, at scale to marketing." * Paul Duxbury, Global Repeatable Growth Model Programme Lead, GSK Consumer Healthcare *"Superbly researched and articulated throughout this book is full of inspiring stories and practical frameworks. Neil has written the definitive guide on how to apply agile principles at scale in marketing." * Iain Noakes, Head of Marketing Strategy and Planning & Effectiveness, Samsung Electronics *"In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires." * Faris Yakob, co-founder of Genius Steals LLC, author of Paid Attention *Table of Contents Section - ONE: The agile marketing opportunity; Chapter - 01: Marketing in the digital age; Chapter - 02: Defining agile marketing - what it is, and what it’s not; Chapter - 03: Agile process and principles; Section - TWO: Agile marketing strategy; Chapter - 04: Understanding context and situational awareness; Chapter - 05: Adaptive strategy; Section - THREE: Agile marketing execution; Chapter - 06: Using sprints; Chapter - 07: Applying methodology to marketing execution; Section - FOUR: Scaling agile marketing; Chapter - 08: Agile marketing structures; Chapter - 09: Agile marketing at scale; Chapter - 10: Agile resourcing; Section - FIVE: Agility from data; Chapter - 11: Why data is the foundation of agile; Chapter - 12: Learning well with data; Section - SIX: Agile marketing culture and leadership; Chapter - 13: What is agile culture in marketing?; Chapter - 14: A culture of exploration; Chapter - 15: Empowering high-performing marketing teams; Section - SEVEN: The agile marketing transformation; Chapter - 16: Conclusion

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Book SynopsisKevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide. Adela Schoolderman was the Director of Learning Programs and Advisory Services at Talent Board. Based in Seattle, Washington, she has 14 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.Trade Review"This book is rooted in hands-on, practical knowledge that TA leaders can put to use day one to take their Candidate Experience to world-class levels. Kevin and Adela have literally given you the cheat code for success!" * Tim Sackett, President, HRU Technical Resources, Author of The Talent Fix: A Leader's Guide to Recruiting Great Talent *"What Kevin Grossman and Adela Schoolderman don't know about candidate experience isn't worth knowing! In Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance you will gain everything you need to deliver the best experience possible for the humans in the recruitment process. Why? Because people make businesses succeed and if you are giving the people you'd like to hire a poor experience, you are damaging the future of your company in more ways than you'd think. Based on 10+ years of research, and full of case studies and easy to implement steps, this is the book you need to ensure your company delivers an exceptional candidate experience." * Katrina Collier, Author of 'The Robot-Proof Recruiter', Facilitator & Speaker *"In today's talent short labour market, providing superior candidate experience might be the advantage which makes the biggest difference to companies competing to hire. Few people know more about the topic than Kevin Grossman and Adela Schoolderman. They prove it with this definitive guide which operates as a how-to on each aspect of Candidate Experience. It's a must-read folks!" * Hung Lee, Curator of the weekly newsletter 'Recruiting Brainfood' *"At last, the definitive book on the Candidate Experience! Built on the back of years of research and some compelling case studies, the book analyses the constituent parts of the candidate experience. It offers evidence-based, actionable insights to improve this vital element of effective talent acquisition. An absolute must-read for anyone looking to improve the way their company recruits." * Matt Alder, Producer and Host of 'The Recruiting Future Podcast' *"Kevin Grossman and Adela Schoolderman have created a book that should become a foundational tool for all Talent Acquisition professional training. This book embarks on the candidate journey relationship with a company and delves into a decade of data and case studies to define who is a candidate and simply what is the best candidate experience they should have from world-class employers who seek to maximize their brand's long term success in retaining talent. I can't wait to share this book with C-suite executives to show how a "customer" is treated after not being selected can be just as powerful as the ones that you select to operate the company." * Cathy Henesey, SPHR, CHHR, SHRM-SCP, Vice President, Talent Acquisition, HR Shared Services, AdventHealth *"Kevin Grossman and Adela Schoolderman provide the reader with a methodical approach in understanding the candidate experience through a comprehensive question and answer framework. The authors focus on critical competencies of candidate experience including employer branding and recruitment marketing which are essential to building a successful talent acquisition organization." * Jennifer O’Brien, Global Talent Acquisition Leader of Candidate Attraction & Experience, Booz, Allen, Hamilton *"In their first book together, titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance, co-authors, Kevin Grossman and Adela Schoolderman, have created a treasure trove of valuable content and information centered around the candidate experience. Accessing over a decade of data from The Talent Board, the research is validated throughout the book. This book is a leadership book for anyone in Talent Acquisition faced with improving their business and especially their focus on candidate experience." * Elaine Orler, Managing Director, Consulting, Cielo – Global RPO Partner *"Anyone who questions how a poor candidate experience can negatively impact a business should read this book. The authors have spent years tackling this research and it pays off here. Very clear and practical ways to improve candidate attraction, screening, interviewing, and hiring for any company trying to figure out how to yield better results. Not only can this lead to a great hire, but an energized and motivated one too!" * David Crawford, Vice President, Talent Acquisition, New York-Presbyterian Hospital *"This book is a must read for anyone wanting to positively impact candidate experience within your business or organization! The authors offer their subject matter expertise by sharing the inside scoop of why candidate and customer experience matters, and what you can do about it. We've been working with Talent Board since early 2017, and have leveraged their expertise, counsel, and research, to advance our talent experience strategy at Comcast." * Lisa Bianchini, Director - Talent Strategy & Experience, Comcast *"This book is a must have resource as you develop and implement your on-going talent strategy." * Steve Browne, SHRM-SCP, Chief People Officer, LaRosa’s, Inc., Author of 'HR on Purpose !!' and 'HR Rising !!' *Table of Contents Chapter - 00: Preface - About Talent Board and the Candidate Experience Awards; Chapter - 01: What Is Candidate Experience?; Chapter - 02: Why Is the Candidate Experience Journey So Important?; Chapter - 03: The Business Impact of Candidate Experience; Chapter - 04: Improving the Attraction Phase; Chapter - 05: Improving The Application Phase; Chapter - 06: Improving Screening and Interviewing; Chapter - 07: How to Reject Candidates with Empathy; Chapter - 08: Get Hiring Manager Support; Chapter - 09: Improving the Hire Phase; Chapter - 10: Overcoming Resistance to Improving Candidate Experience; Chapter - 11: Getting Leadership Buy-in to Improve Candidate Experience; Chapter - 12: Diversity, Equity and Inclusion Candidate Experience Considerations; Chapter - 13: Recruiting Technology Candidate Experience Considerations; Chapter - 14: Working with Recruiting Agencies and Improving Candidate Experience; Chapter - 15: The Future of Candidate Experience

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Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms

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Book SynopsisEleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.Trade Review"A powerful guide to understanding cultural trends and global patterns that will impact fashion and luxury businesses" * Stephen Morgan, Managing Director, Vogue Business *"For those who want to understand the current and emerging state of the luxury industry, this brilliantly researched work, written by true scholars and practitioners, is a must read." * Milton Pedraza, CEO, Luxury Institute *"Provides insights into the emerging topics that the industry faces today, backed up by well-researched business cases." * Charlotte Keesing, Director Corporate Partnerships and International, Walpole *"One of the most comprehensive takes on what makes the world of luxury tick." * Mickey Alam Khan, Founder, Luxury Daily *"Offers an insightful perspective into the key challenges and opportunities for a sector that has specific peculiarities and has proven to be in continuous evolution." * Filippo Cavalli, Partner and Director, Style Capital SGR Spa *"A must-read for anyone working in, or looking to enter, luxury brand management." * Tennille Kopiasz, Global Chief Marketing Officer, fresh/LVMH *Table of Contents Chapter - 01: Definitions of luxury and key facets of luxury branding; Section - ONE: Luxury - a changing paradigm?; Chapter - 02: The evolving meaning of luxury brands and a framework for creating modern prestige; Chapter - 03: Luxury trends accelerated by the Covid-19 pandemic; Chapter - 04: The environmental and social impact of luxury - consumer concerns and practices; Section - TWO: Managing luxury brands today; Chapter - 05: Sustainable luxury and circular economy; Chapter - 06: Advances in digital - new opportunities for luxury retail; Chapter - 07: Developing profitable customer relationships through AI; Section - THREE: New directions in luxury branding; Chapter - 08: Luxury in the Metaverse - The five forces of value creation for luxury brands in the Metaverse; Chapter - 09: The ‘brand origin’ dilemma; Chapter - 10: The niche world of ultra-luxury brands - A unique set of customers and how to act differently to serve them; Chapter - 11: The old is the new ‘new’ - Emerging business models in the luxury field - renting and resale; Chapter - 12: Future industry developments - Experiential luxury, extreme personalization and bringing back the human factor in luxury branding;

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Book SynopsisDaniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.Trade Review"Innovation is one of the most elusive things to achieve in a company and, in a vast majority of cases, it is not the result of technology or research: it is a matter of developing the right culture.... This book, with a great mix of analysis, theory and cases, is definitely a nice way to get our minds around it." * Enrique Dans, Professor of Innovation, IE University *"A must have for start-ups, entrepreneurs, business leaders and change agents. Read linearly, use as a toolbox or dip in and out." * Marcus Watson, CEO, Investor at Ground Control *"Weaves together facts, stories, thoughtful reflections and up-to-date information that helps us rethink how we can add value by challenging and improving cultural norms." * Michael G. Jacobides, Professor and Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School *"There are moments in history when everything comes together and evolution takes a giant leap forward. The Culture Advantage will change the way you think about culture and provide you with a ton of insights and ingredients to build an exciting culture that is future proof." * Wim Focquet, Head of People and Culture, Gala Games *"This is a book for doers looking for an advantage in today's messy, ever-changing, exciting world." * Steven MacGregor, author, ‘The Daily Reset’ and Professor of Health & Wellbeing, Glasgow School of Art *"In this book, Daniel makes several important points on how to create a culture through which we can thrive and flourish at work, making our organizations hubs of innovation and creativity." * Marcello Russo, Associate Professor of Organization, University of Bologna and Director of the Global MBA, Bologna Business School *"An excellent read and highly recommended for all entrepreneurs & C-suite management." * Nabil Hadi, Co-Founder, Digital Nomad Labs *"Corporate culture is one of the most important yet confusing topics in business. The Culture Advantage is filled with examples and real-world advice on what culture means and how to harness it for real business value." * Josh Bersin, global industry analyst *Table of Contents Chapter - 00: Introduction; Chapter - 01: The Culture Advantage; Chapter - 02: Rethink Your Business Plan; Chapter - 03: Create Creativity with Constraints; Chapter - 04: Have a Growth Mindset; Chapter - 05: Use the Wisdom of Crowds; Chapter - 06: Embrace Technology; Chapter - 07: Hire Well; Chapter - 08: Put your People First; Chapter - 09: Leaders, Participate in Culture; Chapter - 10: Closing Thoughts

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Book SynopsisAntonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.Trade Review"Rigorous thinking about B2B marketing is still an anomaly rather than the norm, even though B2B companies form a vast part of the global economy. This much-needed book combines a strategic lens with a treasure trove of practitioner advice on how to navigate the challenging but intellectually fascinating task of attracting the elusive B2B buyer. If you want your marketing organization to be valued as a profit centre and not a discretionary expense, read this book." * Jann Martin Schwarz, Co-Founder and Global Head, The B2B Institute at LinkedIn *"A great many books have been published about B2B marketing, but none by someone who is as demonstrably at the top of her game as Antonia Wade. Somehow, she found the time between CMO roles at some of the world's biggest B2B companies to codify how she approaches the challenge of marketing complex B2B products and services to hard-to-reach business buyers in 2023. In this book, Antonia explains how conventional approaches/thinking/strategies/wisdom may misalign with today's reality, provides a new framework for engaging different categories of decision makers at different buying stages and sets out what B2B marketers need to do to be successful. It's clear, concise and compelling, and it's a book every aspiring B2B marketer should read." * Joel Harrison, Editor-in-chief, B2B Marketing *Table of Contents Section - ONE: ; Chapter - 01: Why do we need a buyer journey framework?; Chapter - 02: The buyer journey framework – What buyers need; Chapter - 03: The buyer journey framework – The B2B marketer’s role; Chapter - 04: Horizon scanner; Chapter - 05: Explorer; Chapter - 06: Hunter; Chapter - 07: Active buyer; Chapter - 08: Client; Chapter - 09: Summary of section 1; Section - TWO: ; Chapter - 10: Bringing the buyer journey together; Section - THREE: ; Chapter - 11: Taking a buyer journey view of brand; Chapter - 12: Using tech and data to drive results across the journey; Chapter - 13: Return on investment, setting targets and a new partnership with sales; Chapter - 14: Appendix

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Book SynopsisJerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.Trade Review"Inclusive marketing is not only the right thing to do, it is also a business growth opportunity. Doing it well is a skill to be mastered, as it is full of nuances that most of us are not trained to see. This handy book provides not only thought-provoking concepts that will make you aware of your biases, but also a practical how-to guide grounded in insight and authenticity so you can truly make an impact." * Taide Guajardo, Chief Brand Officer Europe, P&G *"Daykin's thorough and practical approach makes this an invaluable read for any marketer or business looking to make strides on inclusive marketing as well as deliver business growth. A mix of expert insight, simple frameworks and inspiring case studies ensures that this book brings the topic to life vividly, and with real applicability." * Grainne Wafer, Global Director of Guinness, Smirnoff & Baileys, Diageo *"In Inclusive Marketing, Jerry offers a mix of inspiration and very practical advice on how to deliver more inclusive, and simply better and more effective marketing. A fresh and deeply uplifting vision that inspires marketers to embrace one of the defining challenges of our society. A must-read." * Stephan Loerke, CEO, World Federation of Advertisers *"In marketing, the notion of 'inclusion' is too often an obvious bolt-on. Jerry Daykin provides a practical framework and a wealth of real-world experiences to show how to make representation and inclusion an authentic and effective part of every marketing communications programme." * Helen Edwards, Adjunct Associate Professor, Marketing at London Business School, and Brand Columnist *"This book is an important and timely addition to the essential marketing guidebooks that have nudged the profession in the right direction. While 'inclusive marketing is a much banded term, Jerry's book demonstrates the 'how to do it well' part, with great clarity and direction. The book is an insightful read with many perspectives, and you will highlight, bookmark and return to its succinct and helpful summaries until the process becomes second nature. Don't just buy the book for yourself, buy a copy for a colleague, client or business partner, as the answers for truly inclusive marketing are all here." * Dino Myers-Lamptey, Founder at The Barbershop *"If you work in marketing/advertising and you're on the DE&I journey within your organisation, whether that's struggling to know where to start or wanting to do more, this book breaks down the processes within your marketing cycle where you can make mindful changes to be more inclusive. An inspirational must read for all marketers, carefully written and curated by Jerry Daykin, a marketer who has always actively championed inclusion and representation in every role he has worked." * Vidad & Bobi Carley, Inclusion Co-Leads, ISBA *"Advertising that represents society in all its diversity and that heightens the situation of marginal groups in societies can have a powerful effect on the promotion and protection of the rights of vulnerable and subjugated people. In this excellent book, Jerry Daykin makes an accessible and principled case for how to build diversity and inclusion into marketing." * Pia Oberoi, Senior Advisor on Migration and Human Rights, United Nations *"For all marketers, inclusion is no longer a question of if we should consider it but HOW we should. This book will do more than help you, it's the perfect guide to all the questions you should ask yourself about Inclusive Marketing." * Delphine Malvy, Senior Director Global Family Marketing, McDonalds *""I see you, I see the whole of you", Is perhaps my favourite language that sums up perfectly what to expect in this book. It offers is the perfect education, framework and advice for any marketer serious about inclusion. And Jerry is right, the time for change is now. This is definitely a book you need to read more than once to take in all the goodness written in its pages." * Karen Nelson Field, Author and Founder at Amplified Intelligence *Table of Contents Chapter - 00: Intoduction - Representation Matters; Chapter - 01: What we mean by inclusive marketing & representation; Chapter - 02: Why representation matters to me & other marketers; Chapter - 03: Why representation matters to business and society; Chapter - 04: A framework to deliver inclusive marketing; Section - ONE: Stage One - Inclusive briefing & strategy; Chapter - 05: Business & brand strategy; Chapter - 06: Using strategic insights and data; Chapter - 07: Marketing & creative briefs; Section - TWO: Stage Two - Inclusive Planning; Chapter - 08: Partner & team selection; Chapter - 09: Creative development & product design; Chapter - 10: Consumer testing; Section - THREE: Stage Three - Inclusive Production; Chapter - 11: Production; Chapter - 12: Post-production; Chapter - 13: Localisation; Section - FOUR: Stage Four - Inclusive Launches; Chapter - 14: Media & 360 Activation; Chapter - 15: Launch & consumer response; Chapter - 16: Measuring Success; Section - FIVE: Conclusion - How to Drive Change; Chapter - 17: Case Study - Driving Change at GSK/Haleon; Chapter - 18: Partnering to Help Drive Change; Chapter - 19: The future of inclusion; Chapter - 20: Checklist Appendix

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Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.Trade Review"In business life, I cannot think of anything more satisfying than creating value for customers and, in the process, creating value for all stakeholders including the Planet. A few years ago, when Account Based Marketing first emerged, I said that it was a paradigm shift for the marketing domain. I have not changed my view. Please read this book to find out why. Incidentally, both authors are brilliant." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Emeritus Professor, Cranfield University School of Management *"Delivering sustainable, profitable growth from your most important customers should be a key part of your strategy. The authors bring their decades of pragmatic experience to bear, laying out why it is so critical to focus on this topic and how to go about it. Read this book; it might well make you re-think your whole approach to profitable growth" * Kevin Loosemore, Chairman, De La Rue *"Customer success evolved from the idea that a strong relationship with your client matters. Now it's great to finally see a book focused on building those relationships with your most strategic clients holistically. This book takes the virtues of the customer success revolution and builds on it with the other key elements - account management, account-based marketing, and executive engagement - while offering a comprehensive guide with insights from top market leaders." * Nick Mehta, CEO, Gainsight *"In the subscription economy, retaining and growing with your top customers is essential. Bev Burgess and Tim Shercliff have researched this topic, laid out a framework for account-based growth and explain the challenges that need to be overcome, with the benefit of viewpoints and case studies from across the technology industry. Whether you're a high growth software company or a more mature technology services company, there is something in this book for you." * Sue Barsamian, Board Member *"I'm a passionate believer that your company's future prosperity depends on how well you treat a relatively small proportion of your customer base. Get this right, lining the whole company up behind the go-to-market team, and you will prosper. It sounds easy. It isn't. This book explains how to drive profitable growth, co-creating solutions with your best customers and turning them into advocates that help you win your next top customers. A must for CROs." * Jon Hunter, CRO *"Focusing in on your most important customers is vital for your future growth. This book explains how to go about it, in clear and practical terms. A must for all CMOs." * Fran Wilson, Chief Marketing Officer, Boomi *"Bev Burgess and Tim Shercliff have produced the must-have guide on Account-based Growth. This valuable business bible provides a no-nonsense approach to maximizing the potential of your top accounts and growing your business. It stands out from the crowd because it not only provides clear guidance on how to align and optimize internally to get the best results in this volatile market, it also helps leaders navigate the very real and unique cultural and societal issues businesses are facing today." * Stella Low, Chief Corporate Affairs and Communications Officer, HP. *"If you believe that selling to existing customers is easier than attracting new ones, this book will help you understand who your most important existing customers are, and how to sell more to them." * Mike Phillips, Senior Independent Director and Audit Committee Chair, Bytes Technology Group *"This book wonderfully summarizes the importance of strategic accounts to your business and to your top clients. You know the 80/20 rule...well now it's about the 50/3.5 rule! Bev and Tim build the business case and provide the practical examples from both the supplier and the client's perspective. This serves as a guide to help change your mindset and develop a plan to grow your account as a "market of one". This is a must read for those of us dedicated to focusing on our top clients for the long haul. Bravo!" * Denise Freier, President and CEO, Strategic Account Management Association *"When Bev Burgess codified and defined Account Based Marketing in 2003, she was way ahead of her time. It's taken many of us in B2B marketing and sales the best part of two decades to catch up with her. Her latest book (co-written with long-time collaborator Tim Shercliff) is similarly visionary, simultaneously elevating and reinvigorating the conversation around key accounts, their criticality to so many B2B organisations, and how to manage them. In essence, it's nothing short of a manifesto for why we need to shake up B2B sales and marketing once more to align with the unavoidable new business realities of 2022, and the challenges of operating in the post-Covid world. This is no work of theory or conjecture - it's packed full of real-life testimonies and case studies, and evidence-based strategies for how to turn these ideas into reality. Read it now and be ready for the future of B2B." * Joel Harrison, co-founder and Editor-in-chief, B2B Marketing *"Bev Burgess has established herself as the leading light on client relationship marketing in all its dimensions within the business-to-business sector. The growing complexity of working relationships, between both institutions and individuals, requires new thinking that goes beyond the original idea that 'account-based marketing' is all that is needed to bridge the gap between marketing and sales. Bev and Tim's new book explains why treating client relationship development as a total business concept, requiring the attention, effort and focus of all parts of the organization is necessary to ensure mutual, sustainable value." * Dr. Charles Doyle, Global Chief Marketing Officer, Arup *Table of Contents Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisJérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.His book, Unleash your company's competitive spirit, received France's best management book award in 2017.Trade Review"Myths of Strategy will surprise you. Backed by deep research and packed with rich nuggets of insight, this book serves up a potpourri of smart ideas. A clever, practical and fun read!" * Kathleen Eisenhardt, Professor, Stanford University, co-author of Simple Rules *"A great book and a must read for strategists and CEOs altogether. Jérôme Barthélemy's analysis of 35 strategic myths is full of great stories quickly read which often defy conventional wisdom." * Pierre-André de Chalendar, Chairman of the Board, Saint-Gobain *"The business world abounds with claims about what it takes to achieve high performance. In Myths of Strategy, Jérôme Barthélemy considers many popular claims and, by drawing on empirical research, reveals them to be at best partially right - and often downright wrong. An insightful, entertaining, and thought-provoking read!" * Phil Rosenzweig, Professor, IMD, author of The Halo Effect *"Far from the linear structure of classic studies on business strategy, Myths of strategy is a book to explore with curiosity and enthusiasm. Senior managers may not agree with the author on all points, but this lively and solidly researched essay with its many insightful examples will doubtless open up some relevant avenues for making strategy a powerful force in leveraging performance!" * Benoît Coquart, CEO, Legrand *"Grounded on findings from decades of research, Jérôme Barthélemy's book reveals the limitations of strategy recommendations and tools by debunking myths about business strategy. A compelling read that presents powerful lessons for anyone seeking to develop an effective business strategy." * Laurence Capron, Professor, INSEAD *Table of Contents Chapter - 00: Introduction; Chapter - 01: You should look to the best for inspiration; Chapter - 02: Strategy is very different from the sciences; Chapter - 03: The most successful strategies are carefully planned; Chapter - 04: Success is essentially about talent; Chapter - 05: It is impossible to think strategically in an environment of volatility, uncertainty, complexity and ambiguity; Chapter - 06: Direct aim is the best way to attain goals; Chapter - 07: Firms achieve higher performance when they adopt a raison d’être; Chapter - 08: Having a corporate social responsibility strategy is bad for performance; Chapter - 09: The best strategy is to set up an attractive business and try to beat competitors; Chapter - 10: In most firms, costs are too high; Chapter - 11: In the digital era, having the best or cheapest product is enough for success; Chapter - 12: A firm must address its weaknesses before it develops its strengths; Chapter - 13: Business success depends primarily on a firm’s capabilities; Chapter - 14: The best business leaders are visionaries; Chapter - 15: Businesses benefit from hiring stars; Chapter - 16: Interviews are the best technique for selecting new employees; Chapter - 17: A good strategy is enough for success; Chapter - 18: It’s easy to drop a strategy that has failed to deliver; Chapter - 19: Boards of directors are willing to challenge bad strategy decisions; Chapter - 20: Innovation requires state-of-the-art technologies; Chapter - 21: To innovate, businesses need experts; Chapter - 22: Always listen to customers; Chapter - 23: Innovating means offering customers new products or services; Chapter - 24: Businesses innovate more when they have more resources; Chapter - 25: Business leaders have a long-term outlook; Chapter - 26: It is impossible to reconcile the long term and the short term; Chapter - 27: A firm that’s improving is headed for success; Chapter - 28: Change is always good for businesses; Chapter - 29: The first thing to do in a recession is cut costs; Chapter - 30: Process management improves performance; Chapter - 31: Mergers and acquisitions create value for shareholders; Chapter - 32: Outsourcing is good for firms; Chapter - 33: Adopting management fads is pointless; Chapter - 34: Financial analysts like firms that have an original strategy; Chapter - 35: Consultants always help improve performance

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Book SynopsisKunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.Trade Review"In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams." * Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable" *"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership." * Jen Bailin, Chief Commercial Officer, Nintex *"Kunle's E-Commerce Growth Strategy is like having a savvy mentor by your side, showing you the ropes of building a successful business online. If you wish you could have been a fly on the wall in the rooms where he interviewed business leaders, this is the book for you." * Jason Wong, Founder, Doe Lashes *"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!" * Tim Ash, International keynote, bestselling author and executive advisor, TimAsh.com *"Kunle's E-commerce Growth Strategy is a must-read, packed with innovative ideas and crucial insights for navigating the e-commerce world." * Chase Dimond, Partner, Structured *"If you want to sell online, buy this book NOW. As an industry veteran who has made all possible mistakes (and even invented new ones!), I can attest that E-commerce Growth Strategy is genuinely transformative. I find myself wishing I could turn back time and gift this to my younger self. Kunle has meticulously crafted the most comprehensive and accurate guide for launching and sustaining e-commerce success." * Moshe Saraf, CEO, Pareto.Solutions *"E-commerce Growth Strategy is a must-read for anyone who wants to grow their online business. Kunle Campbell provides clear and concise advice on how to reach your target market, acquire new customers, and retain existing ones. This book is packed with valuable insights and strategies that will help you take your e-commerce business to the next level." * Gary Ingram, Co-Founder and CRO, The Diamond Store *"E-commerce is both a blessing and a curse, the blessing is that anyone can now set up a business and launch a new brand or product direct to consumer, the curse? Is exactly the same. D2C will be the most competitive and essential industry over the coming decades, so arming yourself with a resource to equip you to compete on a level playing field with any other brand or in any product/service category is key, and in the E-commerce Growth Strategy you have just that. Kunle has expressed his passion for this space into an incredible read that dives deep into the key functions and elements any e-comm business needs to survive and thrive." * Thomas Hal Robson-Kanu, Founder, The Turmeric Co. *"E-Commerce Growth Strategy is a masterful guide that navigates the intricate and rapidly evolving landscape of digital commerce. Being in a digital-first era, this book provides businesses with a competitive edge, making it a must-read for anyone serious about e-commerce success." * Josh Snow, Founder, Snow Teeth Whitening *"Just dug into E-commerce Growth Strategy. This thing's a gold mine. Real talk, it takes you from 0 to 100 real quick. Master the e-commerce world and build a rockstar brand. My advice? Dive in and soak it all up." * Jake Karls, Co-Founder, Mid-Day Squares *"Kunle's E-commerce Growth Strategy is THE playbook every DTC professional should read if they want to take their business to the next level. It is an incredibly detailed guide to everything a brand or operator needs to know (and more). I promise, if you read Kunle's book, you will gain ecommerce superpowers!" * Ben Parr, President & Co-Founder, Octane AI *Table of Contents Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core – the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building – why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance – what you should know and an overview for growth; Chapter - 17: Tracking success – team makeup and key metrics; Chapter - 18: Develop your growth roadmap;

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Book SynopsisPurna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.Trade Review"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf." * Joanna Lord, Global CMO & Marketing Advisor *"If there's someone who we can all learn from about high impact content marketing, that is Purna! She's one of the savviest, most experienced, well-rounded, empathetic digital marketers I know, who has developed some of the most compelling content I've ever read." * Aleyda Solis, International SEO Consultant & Founder, Orainti *"Less is more and relevancy is key. In typical Purna-style with some hilarious examples, this book makes content marketing easy to apply with timeless principles. A must read for every marketer to remind us that despite sophisticated technology and algorithms, it's still about people." * Mascha Driessen, Vice President, Continental Europe Microsoft Advertising *"High-Impact Content Marketing is a thoroughly enjoyable and eminently readable guide for content and marketing professionals who are navigating this moment of singular change. Just as AI powered by large language models disrupts the industry, Purna Virji has created the essential manual to help content professionals not just navigate the storm, but to thrive in a world where behavioural science and human empathy will be the superpowers that help content professionals stay ahead of the machines. The book is chock full of useful tips, inspirational anecdotes, and practical frameworks to help even the most skilled communicators thrive in a changing world. Truly, a must read for content marketing professionals!" * Keith Boyd, Senior Director, Employee Experience, Microsoft *"Content marketing has no end. It always has room for fine tuning to stay competitive and to adapt the market shifts. This book is a comprehensive ultimate guide for the content marketer at any level. It covers the causes and effects, and solutions for a variety of scenarios. Keep it within your reach at work." * Motoko Hunt, President, International Search Marketing Consulting, AJPR *"High-Impact Content Marketing is a game-changing guide that offers a fresh, holistic perspective on content creation and strategy, drawing from Purna's extensive experience in diverse industries and roles. With its practical, easy-to-apply and evergreen principles, this book paves the way for a new, more zen approach to marketing that transcends content marketing alone. Its focus on creativity, trust, empathy and leveraging AI to amplify our humanity makes High-Impact Content Marketing the essential guide for marketers seeking to connect, empower and inspire in a fast-paced digital world." * Jenise Uehara, CEO, Search Engine Journal *"I am thrilled to endorse Purna Virji's ground-breaking book on content marketing, which couldn't have come at a more opportune time. As the world of marketing continually evolves, it is essential for marketers to stay ahead of the curve and adapt to the changing needs of their customers. This book, with its focus on practicability, analysis and customer needs provides a refreshing perspective on how to future-proof your content marketing strategy." * Prof. Dr. Sepita Ansari Pir Seraei, Professor of Digital Marketing, Hochschule für angewandtes Management *"I learned my favourite metric from Purna - ROTS - return on time spent. Purna's ideas have been battle tested for years across a multitude of industries. This book is sure to become your go to guide for building sustainable, high return-on-effort content." * Aaron Levy, VP of Paid Search, Tinuiti *"The ultimate reference guide for content marketing planning and execution. The frameworks here can scale up or down and apply to any industry, a must have for teams of one or one hundred." * Elizabeth Marsten, Vice President, Commerce Strategic Services at Tinuiti *"Purna's book is a game-changer for anyone looking to bridge the gap between content creators and the c-suite. Having watched her in action, I know that Purna has the unique ability to help audiences understand the value of content in the long-term, taking an empathic, audience-focused approach that challenges readers to think beyond what Google wants and instead focus on what's right for the searcher. The real-world examples make this book a must-read for anyone seeking to communicate effectively with executives and solve the right problems with the right content at the right time. In a world full of quick tips and tricks, this book grounds you in an approach that should stand the test of time, that's why I would consider this a must read. Tricks come and go, understanding how to solve problems for customers and communicating that value to inspire action does not." * Wil Reynolds, VP Innovation, Seer Interactive *"This isn't a traditional content marketing book. Purna Virji covers everything from step-by-step audience anthropology to competitive analysis, to specific creative tactics, to distribution. It's a perfect guide for new content strategists and old pros who are looking to reset." * Ian Lurie, Digital Marketing Consultant *Table of Contents Section - Section 1: Evolve or Perish with the Status Quo Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing Chapter - 02: The must-haves for long-term content marketing success Chapter - 03: Needs analysis: How you'll build a strong foundation Section - Section 2: Build the Right Foundation for High Impact Chapter - 04: The GIFTED way to figure out internal needs Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis Chapter - 06: Decode the competitive landscape with a competitor content audit Section - Section 3: Design a High-Impact Strategy Chapter - 07: High-impact strategy and measurement planning Chapter - 08: High-impact brainstorming: How the best ideas are born Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section - Section 4: Create and Distribute the High-Impact Way Chapter - 10: Make inclusion the default Chapter - 11: Time-proven copywriting strategies to keep people reading on and on Chapter - 12: Build with distribution in mind: Less effort. More impact.

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Book SynopsisEdosa Odaro is an AI and data transformation leader who has helped countless international organizations deliver significant impact through data analytics, transformation strategy and intelligent interventions. He is Chief Data and Analytics Officer at Tawuniya and is on the board for the UK's National Institute for Health Data Science (HDR UK). Odaro has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.Trade Review"A masterclass in how to unlock the true value of data for your organization. Value-Driven Data is a must read for all data leaders." * Hartnell Ndungi, Chief Data Officer, Absa Group *"Value-Driven Data is a timely and practical guide to support us all with the challenge of unlocking and measuring the value of data. This thought provoking book is filled with practical examples to support frameworks and theories. A must read for all executives." * Dr Johanna Hutchinson, Chief Data Officer, BAE Systems and Board Member, The Royal Statistics Society *"A powerful reminder that data is not just a valuable asset, but a critical driver of business success and unlocking new value pools sitting at the intersection of technology and sustainable business." * Lamé Verre, Head of Strategy, Innovation & Sustainability, SSE Energy Customer Solutions and Global Future Council Member, World Economic Forum *"Value-Driven Data is an excellent book and a valuable resource for anyone looking to cut through the noise. It provides clarity on how to quantify the financial impact of data initiatives and effectively communicates with senior and non-technical audiences using clear and concise language." * Amy Shi-Nash, Chief Analytics & Data Officer, Tabcorp and Data Board Member, MIT Sloan School of Management *"Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data. The insights that this book provides are unique, the advice practical and the success stories applicable across industry sectors." * Mona Soni, Chief Technology Officer, formerly at S&P Global and Dow Jones *"Value-Driven Data offers a combination of deep knowledge and practical value for leaders guiding organizations through the responsible use of data. Odaro brings together a variety of perspectives from data practitioners and consultants to executive leadership in global businesses. I hope his shared knowledge will reach data professionals around the world and contribute to their success." * Simone Steel, Chief Data and Analytics Officer & CIO for Enterprise Data Platforms, Nationwide Building Society *"Value Driven Data cuts through the rumours and hearsay with real-life, no-nonsense examples of creating a data vision and value in practice. This is a comprehensive guide for both data professionals and business leaders. Once you have read it you won't want to do research without it." * Graeme McDermott, Chief Data Officer, Tempcover *"Provides insightful frameworks and considerations for every organization that wants to get more value out of data and analytics." * Gero Martin Gunkel, Data Science Leader & Chief Operating Officer (ZCAM), Zurich Insurance *"Value-Driven Data provides a comprehensive framework for developing a data vision that aligns with the overall strategy of an organisation. One of the most impressive aspects of the book is how it breaks down complex concepts into easy-to-understand language, making it an enjoyable read for anyone interested in data strategy, regardless of their level of expertise." * Rowland Agidee, Head of Data Management, UK Intellectual Property Office *"Edosa brings his experience and expertise together to remind us all of how expressing data value is fundamental to data driven transformation." * JC Lionti, Managing Director & Chief Data Officer, formerly at BNP Paribas Americas *"Edosa has done terrific work in producing this masterpiece! I like the way he has used data visions as the starting point and has linked all chapters to it by creating a practical and actionable book to help organizations realize their full potential." * Ram Kumar, Chief Data & Analytics Officer, Cigna *"Finally, a book that makes delivering value through data the number one priority. Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies. Using real-world and highly relatable examples, Edosa has delivered an essential read for both data and business professionals." * Sam Richmond, Group Head of Data, The Go-Ahead Group *"Value-Driven Data is an incredible resource, full of frameworks and tools to help navigate the elusive topic of data value in an easy to digest format, with stories drawn from Edosa's long professional career. A valuable instrument in an era of cost optimisation, providing knowledge to the reader to aid in directing and articulating vision, value and creating pathways to overcome obstacles." * Stylianos Taxidis, Head of Data Science & AI, Costain Group *Table of Contents Chapter - 00: Introduction Section - ONE: Vision: Discovering and capturing data value opportunities Chapter - 01: What is data vision? Chapter - 02: Capturing data visions Chapter - 03: Why data visions of all size matter Chapter - 04: The destructive impact of data vision misalignment Chapter - 05: Simplifying data vision misalignments Section - TWO: Obstacle: The things that stand between data visions and data value realisation Chapter - 06: Obstacles of the past Chapter - 07: Obstacles of the future Chapter - 08: Obstacles of the present Section - THREE: Value: Identifying, capturing and communicating data value Chapter - 09: Capturing data value propositions Chapter - 10: Measuring data value for business case and operational assurance Chapter - 11: The data value measurement lifecycle Chapter - 12: A data value account for data profits and losses Chapter - 13: Presenting data value to the CXO, EXCO and the board Chapter - 14: Conclusion: Bringing it all together

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Chichester, UK, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry. He is also the author of Agile Marketing and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"Agile Transformation has an urgent message for leaders delivered with calm, thoughtfulness and generosity. It's the sort of densely packed book of useful things I like to keep near to my desk, and will end up accumulating a garland of post-its and improvised bookmarkers with scribbled notes like "problem-solving" or "This! Read when in doubt!"." -- Antony Mayfield * CEO, Brilliant Noise *"Neil Perkin's book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading." -- Bruce Daisley * Author, 'Fortitude', and 'Joy of Work' *"Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organiza- tion trying to create their preferred future, this is a must-read!" -- Gerd Leonhard * CEO, The Futures Agency; Author, ‘Technology vs. Humanity’ *"These days every company wants and needs to change but the answers seem cryptic, vague and often biased. As always, Neil Perkin writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all kinds of business can adapt to the modern world." -- Tom Goodwin * Author, 'Digital Darwinism' *"Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex, it can be hard to cut through the noise. Luckily, Neil Perkin has done that brilliantly with this book, offering plenty of actionable insights that any leader can put to immediate use." -- James Haycock * Founder, Planet Native Ventures; Author, ‘Bye Bye Banks?’ *"Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organization." -- Duncan Hammond * VP, Transformation, Warner Music Group *"Agile" and "transformation" aren't just pretty words to say. It's the new way of operating business, and you can't afford to be left behind. You couldn't ask for a better expert guide on the journey than Neil Perkin." -- Scott Brinker * VP, Platform Ecosystem, Hubspot; Author, ‘Hacking Marketing’ *"An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil Perkin's clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation." -- Judy Gibbon * Chairman, Wonderbly *Table of Contents Chapter - 01: A new operating system for a new operating environment; Chapter - 02: The agile business; Chapter - 03: A new agile operating system for business; Chapter - 04: Changing change management; Chapter - 05: Think big; Chapter - 06: Start small; Chapter - 07: Scale fast; Chapter - 08: Reinventing the organization;

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Book SynopsisBen Whitter is CEO of HEX Organization and the Founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.Trade Review"In the world of driving great employee experiences, we are competing with the best experience a consumer has ever had. We need a focus to make every day simple and special days really special. Ben does not only offer great examples and research but also clear strategic steps to deliver your compelling employee experience. I would highly recommend to read this book if you want to start or boost your journey on employee experience." * Tom Dewaele, Global Head of People Experience at Alphabet/Google *"Ben Whitter is not called 'Mr Employee Experience' without good reason. He pioneered the concept. Employee experience, along with Amy Edmondson's related concept of psychological safety, may prove to be the most profound management idea of all. In Employee Experience Strategy, Whitter offers a blueprint for making employee experience a reality." * Des Dearlove, Co-founder, Thinkers50 *"The workplace has changed radically in recent years and few people have thought about it as carefully as Ben Whitter. We've experienced the pandemic, remote working, 4-day weeks, quiet-quitting, social media boycotts, greenwashing, an office perks arms race and a new wave of Gen Z recruits arriving with a new set of expectations. Whitter is a savvy guide who navigates all these issues, through the lens of his Employee Experience philosophy." * Dougal Shaw, Author, CEO Secrets, Digital Business Reporter, BBC News *"Ben Whitter offers a powerful blend of inspiration and actionability, contributing to our quest for even more people-centricity." * Claude Rumpler, Chief People Experience Officer, L’Oréal *"EX has become the best retention policy around and a must for any organization. Ben Whitter developed the perfect blueprint to bring this idea to reality." * Dr. Ruth Gotian, Author of 'The Success Factor', Chief Learning Officer, faculty member in anesthesiology education, Weill Cornell Medicine *"Dive into the exceptional work of author Ben Whitter in his book Employee Experience Strategy. With his extensive knowledge and expertise in the field of employee experience, Whitter adeptly guides readers through proven and practical strategies. His insightful and expert approach provides the tools necessary to cultivate a workplace culture that fosters engagement and drives business success. Don't miss the opportunity to benefit from Ben Whitter's outstanding contribution and elevate your organization to new heights." * Marcelo Natalini, Dean, Latam Business School, Mexico *"Employee Experience is a very basic concept, intuitive to all of us who have experiences as employees, as customers and as people. But how do you take such a simple idea to a strategic level to the benefit of employees and companies alike? That is where this book comes in, with all its fresh insights, inconvenient truths and aha-moments, Ben Whitter shows the way forward for HR and creates enthusiasm for the journey ahead." * Timothy Vermeir, Editor-in-Chief, HR Square *"Employee Experience can be a challenging concept to advance and implement in any organization. Ben Whitter has a gift for taking complexity and translating it into meaningful actions that any practitioner can follow. In Employee Experience Strategy, Ben equips readers with thought provoking questions, necessary mindsets for change and guidance on how to co-create an employee experience anchored in caring for employees and in business outcomes." * Christina Chateauvert Ph.D., Senior Manager of Employee Experience, Insurance Industry *"The profound impact of Ben's work on my career and the affirmation it has provided for my decision to work in the field of employee experience, cannot be overstated. Ben's remarkable ability to bridge the gap between theory and practice is evident in his comprehensive and insightful books, which offer easily adoptable strategies and real-life examples. I firmly believe that Employee Experience Strategy is indispensable reading for anyone aspiring to revolutionize their approach to employee experience and drive transformative change within their organization." * Julie Wix, Head of Staff Experience, University of Technology, Australia *Table of Contents Chapter - 01: The employee experience boom; Chapter - 02: A new strategy for new challenges; Chapter - 03: Co-creating the employee experience strategy; Chapter - 04: An ecosystem for employee experience success; Chapter - 05: Experience masterplan; Chapter - 06: Team performance – a recipe for employee experience success; Chapter - 07: Driving holistic employee experience performance; Chapter - 08: Reinventing leadership in the employee experience era; Chapter - 09: Aligning leaders to employee experience strategy; Chapter - 10: Playing to win with employee experience; Chapter - 11: People experience – bringing beauty to the world; Chapter - 12: Conclusion; Chapter - 13: References;

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Book SynopsisNeetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.Trade Review"An insightful, practitioners' guide full of pragmatic ideas and valuable learnings from decades of experience. A must-read for executives vying for industry leadership in digital." * Joydeep Sengupta, Senior Partner, McKinsey & Company *"More than 80% of digital transformation projects fail inside large organizations not through lack of trying. Every organization looking to crack the code for success must read Neetan Chopra's book. By taking a practitioner's point of view, he draws from three decades of experience to provide a proven methodology known as the Honeycomb Framework. Accelerated Digital Transformation is a must-read book for digital leaders." * R ‘Ray’ Wang, Founder and Chairman, Constellation Research *"We live in a time where the fog of technology is often overwhelming, difficult to dissect and changing so rapidly it becomes difficult to have confidence in our decision making. Neetan Chopra takes the mystery out of creating successful digital transformations for companies and their clients in a way that brings light and clarity to an otherwise challenging process. The insights he has gathered through his years of technology experience provide the keys for those who are looking to unlock value during these extraordinary times." * Tim Kobe, Founder and CEO, Eight Inc. *"Every enterprise must succeed on a digital journey to remain relevant, serve customers and add value. Accelerated Digital Transformation provides you with a pragmatic guide and framework to achieve progress and success. I appreciate Neetan Chopra's storytelling approach and many lessons of everyday role models delivering extraordinary customer service. These stories demonstrate the Uplifting Service ethos that earns customer praise and social media attention." * Ron Kaufman, New York Times Bestselling Author, Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet *"Only if one has lived through or, even better, driven digital transformation of a major company, can one seriously understand what it means to write a book about it that is worth reading. Neetan Chopra is exactly one of these few leaders who has lived through such digital transformations and knows exactly what it means, what works and what doesn't. Chopra's book is probably one of the very few books about digital transformation really worth reading, as it is not yet another consultant textbook, far remote from reality, but written by true experience and painful learnings." * Patrick Naef, Managing Partner, Boyden *"Accelerated Digital Transformation deftly fuses practical examples and actionable insights from Neetan Chopra's vast digital experience, with deep foundational learning, borne out of his global academic pursuits. Chopra's storytelling approach, coupled with innovative interventions, such as co-authoring a chapter with an AI-bot, make the book both engaging and first-of-a-kind read. We highly recommend this book, for anyone looking to navigate the ever-evolving digital landscape and staying ahead of the game in the digital era." * Prof Dr Reinhard Jung, Dean, School of Management, University of St Gallen & Prof Dr Ulrike Baumöl, Executive Director, Executive MBA HSG in Business Engineering, University of St Gallen *"Having seen firsthand how Neetan Chopra executes successful digital transformation where others have struggled, I am grateful he has taken the time to write down his framework. His deliberate 'cell by cell' strategy is what it takes to assess, learn and succeed in this complicated mix of technical, business and cultural transformation. And a bonus, he demonstrates learning with this framework by co-authoring one chapter with an AI bot... brilliant!" * Jana Eggers, CEO, Nara Logics *"All transformations, digital or otherwise, are in essence a human journey of change. I like Chopra's storytelling, a colloquial approach to the intimidating topic of digital transformation for business leaders. This will connect with people across all walks of life, demystifying what it takes to thrive in the digital era and create exponential outcomes. The six global experts, the honeycomb archetypes, provide an additional human touch, sharing their experiences and wisdom, using Chopra's Accelerated Digital Transformation as a platform. A must read." * Raj Jain, Former CEO, Bennett Coleman & Co Limited (Times Group) *"Organizations need simple frameworks by which they can plan their digital transitions. Neetan Chopra's efforts on achieving this through a well thought out 'Honeycomb Framework' is commendable. His building blocks of digital transformation provide a succinct and clear framework through which readers can apply these in the context of their organizations. The future is about organizations which will survive and thrive in a digitally driven business ecosystem. Chopra's book will help organizations survive and thrive in a VUCA world." * Krishnakumar Natarajan, Co-founder & Former Executive Chairperson, LTIMindtree *"Chopra's new book helps you reduce bad friction into a manageable hexagon comb while introducing good friction to sweeten the honey from digital transformation." * Soon Yu, Author, Friction: Adding Value by Making People Work For It *Table of Contents Chapter - 01: Breaking organizational inertia; Chapter - 02: Working the Honeycomb – disrupt phase; Chapter - 03: Working the Honeycomb – digital capabilities; Chapter - 04: Accelerated possibilities; Chapter - 05: Honeycomb as a platform; Chapter - 06: The Honeycomb hacks; Chapter - 07: Reflections;

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Book SynopsisChris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider. He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation, also published by Kogan Page.Trade Review"In his comprehensive new book, Chris Duffey breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called 'metaverse.' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey's book is an indispensable guide to this exciting new world of possibility." * Scott Belsky, Founder, Behance; Chief Product Officer, Adobe *"In the coming years, every enterprising marketer will have occasion to venture into the metaverse. In this book, Chris Duffey provides the essential guidebook. Chris in turn demystifies its core concepts and stokes excitement for the coming Cambrian explosion." * Jim Habig, VP of Marketing, LinkedIn *"Chris Duffey provides a valuable explanation of the building blocks for the metaverse, including its linkage to Web3 and blockchain. The practical examples featured throughout the book explain why and how the metaverse will trigger one of the most significant changes that we have experienced in the past few decades. This is a fantastic go-to resource for organizations developing their metaverse strategy." * Roberto Hernandez, US Customer Strategy and Experience Leader and Global Metaverse Leader, PwC *"A true masterpiece that aggregates essential knowledge and insights to thrive within the forthcoming metaverse era!" * Hwan Jin Choi, Professor, Hanshin University, South Korea *"An essential resource and a refreshing and enlightening take on the metaverse as a canvas for creativity for people, business and society." * Simon Cook, CEO, LIONS *"We are in a new era of mass digital acceleration and significant industrial change. The lines are blurring in multiple ways across creative spaces, technology, behaviors and society. It's easy to feel overwhelmed or unprepared. What we need is a modern companion to help us understand how we got here and what lies ahead, and that's exactly what Decoding the Metaverse offers readers. This is the perfect handbook for those designing the future, and it will help you navigate the crazy new era we find ourselves in." * Wayne Deakin, Global Principle, Creative, Wolff Olins *"As businesses engage in the metaverse and Web3 technology, we must learn from history and make the conscious choice to use this technology to connect us, not separate us. Chris Duffey underscores this in Decoding the Metaverse, all of us need to be educated and informed on the metaverse and Web3 tech." * Jon Levy, behavioral scientist and 'The New York Times' bestselling author *"In Decoding the Metaverse, Chris Duffey provides insight into the commercial integration of emerging technology, business and society. The book offers a much-needed technical overview and glossary that managers can use to think strategically about their involvement in the metaverse and Web3." * Matthew Quint, Director of the Center on Global Brand Leadership, Columbia Business School; Cohost of BRITE Ideas *Table of Contents Chapter - 00: Introduction; Section - ONE: Decoding the platform; Chapter - 01: Web 1.0, Web 2.0, Web 3.0; Chapter - 02: The metaverse; Chapter - 03: Blockchain; Section - TWO: Decoding the experience; Chapter - 04: NFTs; Chapter - 05: Gaming; Chapter - 06: Entertainment; Chapter - 07: Digital fashion; Chapter - 08: Tokenomics; Chapter - 09: 3D worlds; Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI; Section - THREE: Decoding the imperative; Chapter - 11: Ethics, privacy, security and standards; Chapter - 12: Connection, unity and community; Chapter - 13: The world of empowerment

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Book SynopsisGrant Van Ulbrich is Global Director of Sales Transformation at Royal Caribbean Group, based in London, UK. He is Founding Fellow of the the Institute of Sales Professionals, formerly known as the Association of Professional Sales. Van Ulbrich's work has been published in The Journal of Sales Transformation, The Change Management Review and featured by the Institute of Sales Professionals, The Oxford Review, Consalia Sales Business School and the Sales Educator's Academy.Trade Review"When transitions are challenging, the trick is to find simplicity on the other side of the complexity. Transforming Sales Management offers useful guidance for navigating change but does so in the form of six easy-to-remember, yet potentially penetrating, questions that can be used to forge a path forward." * Daryl Conner, global change leader, Chairman of Conner Advisory and Conner Academy; author of 'Managing at the Speed of Change' and 'Leading at the Edge of Chaos' *"This book, the model and the tools that underlie it should be well-thumbed, bookmarked and used by sales managers who need to help their teams get over their fears, their limiting beliefs and tendencies to procrastinate so they can increase sales. It is also my firm belief that the book should be in the knapsack of every sales leader, manager, coach and trainer." * Dr. David Wilkinson, Editor-in-Chief of 'The Oxford Review', author of 'The Ambiguity Advantage' *"Change is scary! People tend to be resistant to change (whether positive or negative), which is why successful organizational transformations are so notoriously difficult to achieve. Grant Van Ulbrich's refreshing new book factors in individual choice and provides guidance for people in business and beyond on how to manage their own change situation. Taking his original research (first published in the International Journal of Sales Transformation), Dr. Van Ulrich outlines his SCARED SO WHAT personal change model. The book can help salespeople globally navigate their own personal change journey (at work or even in their personal lives). Importantly, the book explores real-world examples and applications of the model from within the hospitality industry, most notably during a period of unprecedented societal and business transformation triggered by the global Covid-19 pandemic. Accessible and easy to read, this book offers a ground-breaking but practical guide to understanding the role of individuals' emotions in executing business change." * Nick de Cent, Editor-in-Chief of 'The International Journal of Sales Transformation' *"As a scholar practitioner and learning leader in organizations, Grant's pragmatic review of popular change models reminded me of 'the basics,' but his work provided a fresh perspective about the human emotions that too often go overlooked when preparing for and leading through change events - and not just for sales organizations, ALL ORGANIZATIONS! I reviewed each component of SCARED SO WHAT and re-thought certain elements of the change happening around me and put forth my own personal change strategy plan in a straightforward way using Grant's model." * Mark C. Boccia, Chief Learning Officer, Amazon *"Grant has written a modern, must-read book about the ongoing challenges of change and transformation, not just for millennials, but for all of us facing the increasing pace of the VUCA world in which we all live. What makes his book so notable is that it doesn't just explain a theory, but it also considers practice and tools." * Waldemar Adams, Senior Vice President Market Advisory, SAP Customer Success *"Change is constant in our personal lives and professional careers. Navigating change effectively allows people to learn from change and move forward in a positive way. Dr Grant Van Ulbrich's new book presents an opportunity to learn the how and why of our reactions to change can affect outcomes. Grant takes the reader through established models and shares his own model: SCARED SO WHAT. Whether reading from a managerial or organizational perspective, or as an individual, this book will provide you with an actionable process for making the most of your experiences with change." * Marty Holmes, Executive Director, Sales Education Foundation (SEF) *"Transforming Sales Management is a must-read for all leaders as it goes beyond just sales. It's a book that is easy to enjoy and follow because it is not just describing theories. Rather, it is using real-world scenarios and provides personal and practical examples to follow. In my own reflection after reading this book, it is our people that are at the centre of any transformation. How we support them means we must include them in on the journey. This book provides the new tools to show us all how." * Olga C. Piqueras, Managing Director, Port Operations for Intercruises Shoreside & Port Services *"Organizations don't change; people within organizations change. Grant takes a much-needed look at the individual as the linchpin of transformation efforts and presents a model of individual change that will help you understand how to navigate change in your own life and how to work with others who are trying to navigate their own changes." * Dr. Willy Bolander, Professor of Industrial Distribution and Associate Director of the Read Center for Distribution, Texas A&M University *"I love the model as it really does drill down and make you think out of the box and will help professionals not only in their work but also within their personal lives as well." * Mark Robinson, Senior Vice President Operations, Scenic Luxury Cruises & Tours *"A progressive and empowering approach for aiding individual stakeholders in making their personal decisions about accepting change." * Theresa Moulton, Chief Editor, 'The Change Management Review' *"The journey this book supports is one many sales leaders fail to recognize as fundamentally important. The most vital asset to any company is its salespeople. Not the technology they use, nor the products they sell, but the people they forge relations with, and how they do so in an ever-changing world. Salespeople need to transform constantly, to remain the competitive advantage for themselves and their companies. I challenge the reader not to keep returning to this guide on personal change. Comprehensive references all for the curious to continue to develop knowledge on change and keep learning. Grant expertly points out that change is a 'messy process,' and this book lifts the 'learning fog' that envelopes us when trying to change ourselves." * Andrew Hough, Founder, Institute of Sales Professionals; Sales Researcher, Cranfield University *Table of Contents Section - 00: Introduction:Sales transformation, sales management, and change management and the importance of learning how to manage personal change; Section - 01: Four popular change models: Lewin's Change Theory, Kotter's Eight-Stage Change Model, and Hiatt's ADKAR Change Model, McKinsey's 7-S Change Model; Section - 02: Four more: Kübler-Ross’ 5 Stages of Grief, SARA Curve, Conner's Positive Change Curve, Conner's Negative Response Change Model; Section - 03: Changes to buying and selling; Section - 04: Focusing on individuals; Section - 05: The personal change management model: SCARED SO WHAT; Section - 06: Discovering emotions and actions using SCARED; Section - 07: The gap between decision and action; Section - 08: Creating a SO WHAT plan; Section - 09: What's next?; Section - 10: Conclusion: Using my own model; Section - 00: Appendices; Section - 00: References; Section - 00: Index

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Book SynopsisPaul Armstrong runs his own private emerging technology advisory, TBD Group/FORTH. He created 'TBD Conference' which has been named one of the top 50 global technology conferences and spawned 'Mouthwash', the world's first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.Trade Review"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer." * Lance Ulanoff, Editor, TechRadar *"Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it." * Claire Valoti, former VP EMEA, Snapchat Inc. and Head of Agency Relations, Meta *"Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better." * Daniel H. Pink, author of 'Drive' and 'To Sell is Human' *"A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world." * Nir Eyal, author of 'Hooked: How to Build Habit-Forming Technology' *"Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it." * Marco Rimini, CEO, Worldwide Central Team, Mindshare *"Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read." * Reshma Sohoni, Founding Partner, Seedcamp *"The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies." * Michael Villaseñor, Director of Product Design, Spotify *"Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like." * Mike Murphy, Editor-In-Chief, IBM Research *"The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!" * Gerd Leonhard, futurist, author, and CEO of The Futures Agency *"This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs." * Russ Shaw CBE, Founder of Global Tech Advocates *Table of Contents Chapter - 00: Introduction; Chapter - 01: Emerging technologies; Chapter - 02: Disruptive and emerging technology - The brutal truth; Chapter - 03: The forecasting fallacy; Chapter - 04: The TBD framework: an introduction; Chapter - 05: Complex TBD; Chapter - 06: How to get sign-off; Chapter - 07: Open business and innovation; Chapter - 08: What to look out for; Chapter - 09: Dis-innovation; Chapter - 10: Web 3.0 - The opportunities…and issues; Chapter - 11: The Metaverse - A truly disruptive technology?; Chapter - 12: Disruption and the newer generations; Chapter - 13: The Future of TBD and disruptive technologies

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.Trade Review"If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide. Drawing on a range of case studies, Amanda Coleman sets out clearly the plans, processes, and procedures you need to put in place to be prepared when a crisis strikes. But more importantly, she recognises the fundamental importance of people - from CEOs to customers, terrorism victims and communicators themselves - to effective crisis communication and recovery." * Oana Lungescu, NATO spokesperson *"This is a book that does something special and really different in crisis communications. It is definitive on the immense organisational challenges but also holds those affected by the crisis at the heart of the approach. A must read." * Professor Lucy Easthope, Disaster Recovery Specialist and Author *"There is a major focus on preparing to issue rapid and accurate communications when a crisis happens. But in this second edition of her acclaimed handbook, the widely admired Amanda Coleman goes beyond the early hours to take us through every stage of a crisis including recovery. Her practical approach is forged through real life experience. This new edition is required reading for public relations professionals and leaders who wish to understand the role of communications in a crisis. It should be in every company library." * Donald Steel, Global Crisis Communications Practitioner and Vice-President, Crisis Communications at Kenyon International Emergency Services *"In a crisis you need people, plans and professionalism to keep a level head. Crisis Communication Strategies is a step-by-step expert guide to the critical early leg work, staying afloat in the eye of the storm and managing the transition to recovery. Jam-packed with learnings from real life crisis case studies, Amanda Coleman has put her years of experience into creating a clear framework for people to follow. If you're a CEO or any director focused on risk and resilience, this book is your critical friend. Grab a copy now." * Sarah Waddington CBE, Director of Wadds Inc *"Making a great resource even better, Amanda Coleman's second edition of her outstanding book Crisis Communication Strategies adds new material on critical issues facing organizations today. Amanda provides step-by-step guidance, checklists, and tips for handling crisis communication successfully. This book should be on every leader and communication pro's desk as an invaluable go-to reference for handling one of the most important aspects of any crisis - how the organization explains it to the public and key stakeholders. I wish I had this book when I first moved into the crisis communication field." * Bob Jensen, Senior Managing Director, Strat3 *"The second edition of Crisis Communication Strategies proves again that Amanda Coleman is one of the best practitioners out there. The book is well written, easy to read and covers a variety of topics and stakeholders that are important for crisis communication to succeed in 2023. What I value the most is that Coleman includes so much practical advice that will be useful for communicators around the world. I can highly recommend this book to anyone interested in the field of crisis communication." * Kjell Braatas, Communications Advisor and Author *Table of Contents Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It’s tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It’s OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?

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Book SynopsisSacha Zackariya is co-founder and CEO of ChangeGroup International Plc and Global Director of Forex for Prosegur, a global leader in tourist foreign exchange and tax free shopping services to 5 million customers per year. He is a retail and fintech leader, recipient of the Queens Award for International Trade and also founder of the Tree Foundation educational charity. In 2021, he was made elected Chairman of YPO Greater London part of an organization representing 30,000 CEOs with a combined total of $9 trillion in annual revenues.Trade Review"A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike." * Helen Brocklebank, CEO, Walpole *"In his book Leading Travel and Tourism Retail, Sacha Zackariya dives into the most important trends of the past decades influencing both travel and its effect on retailing around the globe. The most successful of all operators in the field of luxury retailing have been able to grow their business much faster by having a deep understanding of these Mega Trends. Many of these brilliant minds behind their companies' successes are featured in Sacha's brilliant analysis of the intertwined workings of two industries so essential for the global economy. A must read!" * Georg Muzicant, CEO, Colliers International, Austria *"Today's travellers, especially in the luxury and ultra-luxury market, have new expectations, hotels have had to adapt and it is good to learn more about those new travel patterns. Today, more than ever, relationship hospitality is key to success. It is human connections, personalized and intuitive experiences that will help differentiate and create desire for travellers. Sacha Zackariya has written a book which is timely, especially now we are in a period that is seeing an unprecedented recovery in travel after a very troubled pandemic period." * Vincent Billiard, Managing Director, Hôtel de Crillon Paris *"Full of concrete and practical advice which will be of great support for any professional in the travel and tourism retail industry." * Francois Bourienne, Chief Commercial Officer, Abu Dhabi Airports and former Chair, UK Travel Retail Forum *Table of Contents Chapter - 00: Introduction; Chapter - 01: Growing out of the pandemic; Chapter - 02: Let’s talk luxury; Chapter - 03: Why travel and tourism retail has become so big; Chapter - 04: Combat your competitors with ESG differentiators; Chapter - 05: Encouraging tourists to spend money; Chapter - 06: Excellence in customer service; Chapter - 07: Experiences are the new product; Chapter - 08: Digital and online technologies; Chapter - 09: Location, location, location; Chapter - 10: Partner with local and state governments; Chapter - 11: The leadership of change; Chapter - 12: Preparing for emergencies; Chapter - 13: International expansion; Chapter - 14: Conclusion; Chapter - 15: Acknowledgements;

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Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

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Book SynopsisDavid Rubens is Professor in the United Nations University for Peace European Centre for Peace and Development (Belgrade), where he is Programme Director for the International Postgraduate Study Programme in Strategic Risk and Crisis Management. He founded the Institute of Strategic Risk Management in 2018, which has established itself as a leading platform for academics, practitioners and policy makers across the range of security, risk and crisis management-related sectors.Trade Review"This is the right book at the right time. This is an imaginative, far sighted and relevant book, and I take great pleasure in recommending it for anyone interested in any aspect of strategic risk and crisis management." * Professor Ljiljana Markovic PhD, Academic Director, ECPD *"Captivating. David Rubens has brought a lifetime of scholarship and practical work on Risk and Crisis Management to a subject we spend too little time thinking, or more importantly, doing something about. His entertaining stories and practical lessons offer a supremely useful handbook for everyone who confronts risks and crises in today's world - that's all of us." * General Stanley McChrystal, Author, Team of Teams *"David Rubens provides an incredibly timely and indispensable guide, equipping managers, policy makers, and all of us with the knowledge and insights for managing complex risks that we need if we are to find a safe course through the treacherous waters that lie before us." * Stephen Flynn, Founding Director, Global Resilience Institute, Northeastern University *"There is an ever-increasing need to look at strategic risk and crisis management from a meta-perspective, allowing both high level integration of multiple stakeholders but also ensuring that there is meaningful engagement in the issues facing communities around the world. David Rubens' book offers both a deeply researched and highly detailed academic analysis combined with a practical approach that will have real value for practitioners, whatever area of risk management they are involved in." * Nadine Sulkowski, Project Lead, Erasmus+ BUiLD programme (Building Universities for Leading in Disaster Resilience) *"Crisis management practitioners have recognized for years that a definitive and detailed handbook that can help all levels of those involved in crisis management planning, policy or execution is needed. This is now available, and I strongly recommend anybody and everybody interested or engaged in crisis management have this book in quick and easy reach." * David Horobin, Head of Crisis Management, Geneva Centre for Security Policy *"This handbook is extremely useful and timely, as it fills the gap between academia and practitioner, providing vital insights to discuss complex risks whilst providing a framework for action." * Xavier Castellanos, Under-Secretary-General, International Federation of Red Cross and Red Crescent Societies *"In a world of chaos and instability, this book matches formal academic rigour with a deep understanding of the challenges that the world is throwing at us. It offers the reader a structure and methodology that is invaluable in developing frameworks that would support our own activities within the regional and global risk environment we are all operating in." * Marqueza Cathalina L. Reyes, Senior Technical Advisor for Resilience and DRR, Climate Change Commission Philippines *Table of Contents Chapter - 00: Introduction Chapter - 01: Setting the scene - An overview of historical crisis management research; Chapter - 02: Corporate risk management in the 2020s; Chapter - 03: Black swans + grey rhinos – being ready; Chapter - 04: Causes of crisis management failure; Chapter - 05: Incident command systems and hierarchical management; Chapter - 06: Leadership; Chapter - 07: Resilience; Chapter - 08: The regulatory system – a failing safety net; Chapter - 09: Global urban resilience in the 2020s; Chapter - 10: Creating the new urban order; Chapter - 11: In the stranglehold of a pandemic - learning from Covid-19; Chapter - 12: Wicked problems; Chapter - 13: Case studies;

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Book SynopsisJay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.Trade Review"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *Table of Contents Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

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Book SynopsisJay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.Trade Review"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *Table of Contents Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

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Book SynopsisSandy Skees (she/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie & Fitch, eBay and Panasonic. Named PRWeek's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.Trade Review"For anyone considering a career in sustainability, ESG communications or purpose, or those who are already well on their way in the industry, Sandy Skees's new book absolutely required reading. Easy to read, pragmatic and actionable, it's a must." * Susan McPherson, CEO, McPherson Strategies *"I've long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourages those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. I can think of no one better than Sandy to learn from on this topic. This is the book brand communicators need right now." * Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Communications Consultancy Network *"I've known Sandy for nearly a decade through both our professional networks & affiliations and by engaging Sandy as ESG counsel for large purpose-driven campaigns throughout my career. Sandy has expertise driving progress across key environmental and social issues, but what makes her unique is her equally skilled ability in communications and stakeholder engagement. Even as our industry continues to grow, Sandy's voice remains a strong and influential one. She has always pushed leaders in the space to think without limits - which is critically needed to achieve progress - whether we're tackling climate change or driving DEI&B. She is also always part of the solution through her own leadership or by making valuable connections. Sandy's knowledge on the issues clearly comes through in Purposeful Brands but what makes this book so valuable and different from others in the genre is that in addition to helping make the business case, Sandy offers actionable steps that can be taken to advance your brand on its ESG journey. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!" * Joanne Dwyer, VP, Corporate Social Responsibility, PetSmart *"Business today has changed forever and every leader must urgently rise to the challenge of answering how we build a regenerative and equitable world. Sandy Skees leverages her deep expertise to deliver a doers guide for tomorrow's world that cuts through the complexity and makes it possible for your business to thrive and better our future." * Simon Mainwaring, bestselling author of We First & Lead With We *Table of Contents Chapter - 01: Defining your brand’s purpose; Chapter - 02: Articulating your purpose – how does the world need what you’re selling?; Chapter - 03: Closing the ‘say-do gap’ – culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist – purpose requires a backbone; Chapter - 08: Storytelling and data – the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good – integrated and infinite; Chapter - 11: What’s next? The road ahead

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Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

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Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure ParkTable of Contents Chapter - 00: Introduction: becoming part of the 5% club; Chapter - 01: Busting business myths; Chapter - 02: The three key components of the aligned framework; Chapter - 03: How to gain the alignment advantage; Chapter - 04: The strategic starting point; Chapter - 05: How to build an aligned strategy; Chapter - 06: The truths and half-truths about culture; Chapter - 07: Crossing the cultural chasms; Chapter - 08: Aligned performance management; Chapter - 09: What is the x and why?; Chapter - 10: Aligned teams; Chapter - 11: Aligned communication; Chapter - 12: Living an aligned life;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to international business and supply chain management; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

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Book SynopsisRobert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.Trade Review"Robert Rose offers marketers a rich and much-needed understanding of content marketing." * Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus); Kellogg School of Management, Northwestern University *"The frameworks and principles in Robert's book are just what you need when it's time for a new strategy, a new project, a refresh of your annual plans or welcoming new leadership to the mix. You'll be bookmarking and highlighting the heck out of this." * Jessica Bergmann, Vice President, Content & Social Marketing, Salesforce *"If your goal is to build a strategic content marketing operation that grows in value over time, this book is your treasure map. You'll have to work hard, overcome obstacles and dig deep to succeed, but this map spells it all out clearly." * Joe McCambley, CMO, Saatva Luxury Mattresses *"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional." * Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic *"Any organization looking to innovate and grow needs this as their modern marketing handbook." * Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.' *"Inconsistent goals and execution are the poison to successful content marketing. Robert Rose has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!" * Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed' *"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book." * Ian Truscott, CMO and founder, Rockstar CMO *"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers." * Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan *"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours." * Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs *"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts." * Bert Van Loon, Co-Founder, Content Marketing Fast Forward *Table of Contents Chapter - 00: Introduction – A New Old Story; Chapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s Potential; Chapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content – Creating Differentiating Content Marketing; Chapter - 07: Finding Story – Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design – Developing the Right Return On Your Investment; Chapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion – Forecasting the Future of Content Marketing Strategy;

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Book SynopsisLola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.

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Book SynopsisUmit S Bititci is Professor of Business Performance at Edinburgh Business School, Heriot-Watt University, UK. He has worked with an international portfolio of companies and public sector organizations and has led several international research and development projects with his research portfolio c 20million. Agnessa Spanellis is a Senior Lecturer at The University of Edinburgh, UK, where she teaches modules on Systems Approaches to Sustainability and Business Thinking. She has been published in peer-reviewed journals, books and outlets such as The Conversation.Trade Review"A tour de force which manages to explain the theory in simple terms whilst remaining rooted in the practice. An ideal introduction to our modern world of systems." * Sir Iain Vallance, former CEO and chairman of British Telecom *"Systems Thinking for Business and Management is ideal for students interested in learning about and using systems thinking. It is well-written, easy to understand and provides a solid foundation for those interested in modelling systems. Providing a comprehensive overview of systems thinking, this textbook includes discussions of basic concepts, methods and models, as well as applications of systems thinking in various industrial business case studies and future systems thinking." * Joniarto Parung, Professor of Supply Chain Management and Rector, University of Surabaya, Indonesia *"This book is invaluable for both practitioners and students of business and operations. There is no other book that covers these topics in a practically useful way." * Kathryn E. Stecke, Professor of Operations Management, University of Texas, USA *"The authors' ability to apply systems thinking to practical problems is an invaluable resource for students and for those of us managing a business in today's complex, interconnected and volatile world." * Gilad Tiefenbrun, CEO, Linn products, UK *"A comprehensive book and a must-read for students and researchers. In particular, part four's focus on the future is unique in the sense that it offers readers systems thinking insights in the age of VUCA." * Toshiko Kikkawa, Professor of Social Psychology, Keio University, Japan *"System thinking is one of the most important topics in management that is unfortunately underestimated by a wide audience. Systems Thinking for Business and Management provides an opportunity to explore these topics in depth and gain essential skills for business. The authors guide us from the first pages and provide simple narratives to explain complex theories and methods. This book also includes plenty of examples, methods and tools that provide tangible input and allow for fast adoption of the content." * Igor Levinskiy, Delivery Executive, SAP EMEA South, Dubai *Table of Contents Chapter - 01: Introduction; Section - ONE: Fundamentals of systems thinking; Chapter - 02: Introduction to systems; Chapter - 03: Understanding systems; Section - TWO: Models and methods; Chapter - 04: Common system models and frameworks; Chapter - 05: Hard systems thinking; Chapter - 06: Soft systems thinking; Chapter - 07: Systems thinking in group decision making; Section - THREE: Systems complexity; Chapter - 08: Understanding the behaviour of complex systems; Chapter - 09: Changing complex systems; Section - FOUR: The future; Chapter - 10: Future systems thinking; Chapter - 11: Summary and key takeaways; Chapter - 12: Glossary;

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Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;

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