Business strategy Books

Book SynopsisThe haloed CEO role is a rarified position which takes a special combination of the right mindset, skillset and tools to succeed. Many people aspire to the elevated heights of a CEO and crave the experience and versatility of the best in business - yet few have a clear pathway to develop their skills and put themselves in the picture for a big leadership role. Now, in How to be a CEO, the experienced executive coach Ben Renshaw has conducted extensive research with CEOs from small, mid-size and large companies, Executive Committee members who work for CEOs and renowned Professors of Leadership, to distill the vital essence of what it takes to become a great CEO.In recent years the world of work has experienced unprecedented change causing organizations, leaders, teams and individuals to rethink about what work means and what they want. It has given everyone the license to ask questions about how to work in better ways and to expect straight answers from relevant stakehold

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Book SynopsisWith emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company fro

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Book SynopsisThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today''s airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of ''All Business Class'' airlines. * An explanation of the US/EU ''Open Skies'' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfigurTrade Review'Overall, with the textual changes made and topics added, Shaw has ensured the latest edition of his book remains one of the leading textbooks on airline management and product planning.' Aerlines, e-zine issue 53Table of ContentsThe Fundamentals -- What is Marketing? -- Definition -- The ‘MarketingMix’ -- Stages in the Application of Marketing Principles to Airline Management -- Benefits of a Marketing-Based Approach Successful Airlines ... -- The Market for Air Transport Services -- What Business Are We In? -- Transportation -- Communication -- Leisure -- Logistics -- Information -- Selling Services -- Who is the ‘Customer’? -- Definitions -- ‘Apparent’ and‘True’ Needs -- Industrial Buying Behaviour -- The ‘Customer ’ in the Business Air Travel Market -- The ‘Customer ’ in the Business Air Travel Market -- The ‘Customer ’ in the Air Freight Market -- Market Segmentation: Air Passenger Market -- The Concept -- Segmentation Variables in the Air Passenger Mark -- Customer Requirements: Business Travel Market -- The Business Travel Market: Demographics and Psychographics -- The Leisure Segment of Demand -- Segmentation of the Air Freight Market -- Differences between the Air Passenger and Air Freight Markets -- Segmentation Variables: Air Freight Market -- Successful Airlines ... -- 3 The Marketing Environment -- The Theoretical Basis: PESTE Analysis -- PESTE Analysis: Political Factors -- Terrorism Fears /Political Instability -- Deregulation and ‘Open Skies’ -- Marketing Policies for a Deregulated Environmen -- Privatisation -- ‘State Aid’ -- Airport Slot Allocation -- PESTE Analysis: Economic Factors -- Economic Growth and the Trade Cycle -- PESTE Analysis: Social Factors -- The Ageing Population -- Changing Family Structures -- Changing Tastes and Fashions in Holidays -- The Uncertain, Deregulated Labour Market -- The Female Business Traveller -- PESTE Analysis: Technological Factors -- Video-Conferencing -- The Internet -- Surface Transport Investment -- New Aircraft Developments -- PESTE Analysis: Environmental Factors -- Climate Change and Global Warming -- Shortages of Infrastructure Capacity -- ‘Tourism Saturation ’ -- Successful Airlines ... -- Airline Business and Marketing Strategies -- Porter’s ‘Five Forces’ and their Application to the Airlim -- Industry -- Rivalry amongst Existing Firms -- Substitution -- New Entry -- Power of Customers -- Power of Suppliers -- ‘Disintermediation ’ -- Strategic Families -- Cost Leadership, Differentiation and Focus: -- The Principles -- Cost Leadership in the Airline Industry: Background -- ‘True Low Cost’: Fundamentals of the Business Model -- ‘Hybrid ’Low-Cost Carrier Models -- Cost Leader Airlines: Current Issues -- Cost Leader Airlines: The Future -- ‘Differentiation ’ in the Airline Industry -- Airline Alliances -- Airline Industry Consolidation: The Latest Developments -- ‘Differentiation’ Airlines: The Future -- The Concept of the ‘Legacy Airline ’ -- ‘LegacyAirlines’: Strategic Options -- ‘Focus’ Strategies -- Types of Focusing in the Airline Industry -- ‘Value Added’Focusing: ‘Integrated Carriers ’ -- ‘Value Added’Focusing: ‘All Business-Class ’Air -- ‘Low Cost’ Focusing: Charter Airlines -- ‘Lost-in-the-Middle ’ -- Airline Business and Marketing Strategies: Common Mis -- Objectives -- Diversification vs Specialisation -- Pace of Expansion -- Competitive Response -- ‘Control’ -- Over-Optimism /Fall-Back Position Successful Airlines ... -- 5 Product Analysis in Airline Marketing -- What is the ‘Product’? -- The Theory of Product Analysis and its Application to the Airline Industry -- The Product Life Cycle -- Product Life Cycles in the Aviation Industry -- Managing a Product Portfolio: The ‘Boston Box ’ -- Balancing Risk and Opportunity: The ‘Ansoff Ma -- Fleet and Schedules-Related Product Features -- Cabin Configuration and Classes of Service -- Network, Frequencies and Timing -- Punctuality -- Customer Service-Related Product Features -- Point-of-Sale Service -- Reservations and Overbooking -- Airport Service -- In-Flight Service -- Controlling Product Quality -- 5.6 The Air Freight Product -- Air Freight Capacity -- Successful Airlines ... -- Pricing and Revenue Management -- Building Blocks in Airline Pricing Policy -- Pricing - A Part of the Marketing Mix -- Deregulation -- Revenue Management Systems -- ‘Willingness-to-Pay’ and ‘Capturing the Value’ -- ‘A La Carte ’Pricing -- ‘Uniform’ and ‘Differential’ Pricing -- The Principles -- Differential Pricing: Arguments in Favour -- Differential Pricing: The Case Against -- The Management of Discount Fares -- Pricing Response and Pricing Initiatives -- The Structure of Air Freight Pricing Successful Airlines . -- Distributing the Product -- Distribution Channel Strategies -- Types of Distribution Channel -- The Concept of ‘Super Profits’ -- The Travel Agency Distribution System -- Advantages and Disadvantages -- Today’s Distribution Channels -- The Future of Distribution -- Global Distribution Systems (GDSs) -- History and Background -- Current Issues -- 10 Airline Selling, Advertising and Promotional Policies -- The Anatomy of a Sale -- The AIDA Model and the SPIN Cycle -- Sales Planning -- The Sales Budget -- The ‘CommunicationsMix’ -- Marketing Communication Techniques -- Sponsorship Policy -- Database Marketing -- Media Relations -- The Field Sales Team -- Airline Advertising -- The Functions of Advertising -- Advertising Decisions -- What are the Features of ‘Good ’Airline j -- Selling in the Air Freight Market -- The Sales Task in the Air Freight Market -- Marketing Communication Methods -- Successful Airlines ... -- 11 The Future of Airline Marketing -- Glossary of Aviation Terms Glossary of Marketing Terms Index

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Book SynopsisEssential guide to writing the business plan that will transform your idea into reality. Creation of a blueprint for strategies and goals will become a critical management tool for the present and future of your business giving you a detailed written plan allowing others like possible partners and investors to see your vision and specifics of the potential. Author, professor, senior executive, and business consultant Dr. Kyle Allison uses his 20 plus years of multi-faceted knowledge and real-world experience to give you succinct need-to-know facts in our famous QuickStudy format that offers more quality answers per page than any other source. The value of this knowledge at this reasonable price is unmatched as a good business plan can be the gateway to a new business and life, with you as the boss.

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Book SynopsisIndispensable to understanding change, this unique text provides a comprehensive examination of how change can be sustained within organizations today. Featuring critical insights into theoretical concepts and current international examples, the book provides an accessible way for students to enhance their understanding and develop the crucial skills need to be successful when managing and leading change in organisations.Key Features: Synthesizes what is known about change in organizations and then provides practical ways of sustaining it Contains an international range of case studies and interviews which link theory to practice throughout Explores key contemporary topics such as power, politics, ethics and sustainability for an enhanced understanding of current debates and issues Activities, discussion questions and further reading in each chapter test your understanding of the key concepts and reinforceTrade ReviewThe landscape of change is vast, undulating and complex. Julie and Roger have managed to map this landscape very effectively. Their book is well structured combining the rigour of research with great examples from practice. This is an excellent text to use in supporting the teaching of change at either undergraduate or post graduate level. I will certainly be using it. -- Malcolm HiggsThis is a timely text. A well-structured, comprehensive and innovative book that is both practically engaging and academically grounded. This is a must for any module or programme looking at change in organisations. -- Gareth EdwardsJulie Hodges and Roger Gill have presented a comprehensive summary of the landscape of organizational change. ‘Sustaining Change in Organizations’ capably brings together a range of perspective and concepts of change, using these as a foundation for bringing the subject right up to date with contemporary ideas and examples. While the book will win fans from business academia (it is very well referenced and signposts to further reading in each chapter), its accessible style with plenty of bite-sized cases, together with regular summaries, will no doubt see it gracing the desks of those of us tasked with delivering change for a living. -- Dr Simon HaslamTable of ContentsPart One: The Essence of Change and Transformation 1: Introduction to Organizational Change and Transformation 2: Theoretical Approaches to Change and Transformation 3: Leading Change 4: Managing Change Part Two: Recognizing the Need for Change 5: The Drivers for Change and Transformation 6: Diagnosing the Need and Readiness for Change Part Three: Planning, Communicating and Implementing Change 7: Planning and Implementing Change 8: Organizational Development (OD) and Organizational Learning 9: Changing Organizational Structures 10: Communication and Change Part Four: People, Politics and Power during Change and Transformation 11: The Nature, Impact and Management of Attitudes Towards Change 12: Power, Politics and Conflict during Change Part Five: Sustaining Change and Transformation 13: Ensuring Sustainable Change through Monitoring and Measurement 14: Contemporary Issues in Change and Transformation 15: Conclusion

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Book SynopsisScale at Speed gets your business over the hump of doing fine to triple revenue in two years.Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps.Scale at Speed has helped founders, entrepreneurs and business leaders: - Chart a clear route to business transformation- Build enthusiastic and talented support for your vision- Uncover your unique value proposition- Introduce processes and KPIs- Untangle yourself from the day-to-day- Become a market leader while reducing marketing costs- Achieve the best exit priceWritten in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world''s first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing''s highest-profile businesses.Trade ReviewEurope produces more start-ups than the US. Our problem is a scale-up problem. This excellent book tells us how to do it -- Dr Hermann Hauser FRS, FREng, KBE, Amadeus Capital PartnersFelix has distilled some of the best strategies he's learnt over twenty-five years of leading businesses of varying sizes into an easy-to-read framework. He expertly lays out the journey a business needs to undertake to scale. He breaks it down into digestible steps, allowing you to achieve your goals via well-structured frameworks and engaging stories along the way. I highly recommend you read this book to help you triple your business in two years, as many of his clients have, without stressing your employees or creating burnout -- Andrew Ellis, founder, Like MindsThere are many business books that talk about what other companies have done in the past, but it's not often you get a step-by-step guide on how to grow your business from someone who has done it many times already. Scale at Speed is relevant, practical and essential for all entrepreneurs looking to grow their business -- Ronan Gruenbaum, Dean and Professor of Practice, Hult International Business SchoolThis is a must-read book for all those entrepreneurs who are convinced that they do not need to read any book to enable them to run their business. Well, think again. This is a book that sparks ideas and gives you a framework to propel business growth. Scaling isn't easy - and anyone who has tried knows that is an understatement. While there is no magic answer, this book will give you, your board and your team strategies for scaling that produce results.This is not a book of fancy words and empty promises; it is a book written by someone who has been there and done it, has the battle scars to prove it and is prepared to share the secrets of that success with others -- Margaret Manning OBE, entrepreneur, diversity advocate and former chair of the UK-ASEAN Business CouncilFelix Velarde has been advising People Centered Internet through the transition to my chairmanship from our founding chair, Vint Cerf. Our mission is to make the world a better place for all - and as a global organisation we need to be highly effective. The tools and principles he describes in detail in Scale at Speed have proven practical, sound and achievable at every step. Read this book, you won't regret it -- Mei Lin Fung, chair and co-founder, People Centered InternetIn Scale at Speed, Velarde has provided those who lead in organisations with the critical roadmap for growth, from the long-term strategic to the short-term tactical -- Gary A. Bolles, chair for the Future of Work, Singularity UniversityThe strategies in Scale at Speed are really helpful if you want to grow quickly and sustainably, whether you're setting up your first or your fiftieth business -- Oliver Cookson, founder of Myprotein and author of Bootstrap Your Life

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Book SynopsisTurn your great idea into a fully funded startup with this straight-talking real-world guideGreat ideas are everywhere. You''ve probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash, and smash your way to the top of the market? With solid, proven advice from founders who have been there and done it on every page, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and fuckups that await you. If you know that this is the chance of a lifetime but have no idea where to begin, How Not to Mess Up Your Startup is the book you need.

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Book SynopsisDEALING WITH CHINA takes the reader behind closed doors to witness the creation and evolution and future of China''s state-controlled capitalism.Hank Paulson has dealt with China unlike any other foreigner. As head of Goldman Sachs, Paulson had a pivotal role in opening up China to private enterprise. Then, as Treasury secretary, he created the Strategic Economic Dialogue with what is now the world''s second-largest economy. While negotiating with China on needed economic reforms, he safeguarded the teetering U.S. financial system. Over his career, Paulson has worked with scores of top Chinese leaders, including Xi Jinping, China''s most powerful man in decades. In DEALING WITH CHINA, Paulson draws on his unprecedented access to modern China''s political and business elite, including its three most recent heads of state, to answer several key questions:How did China become an economic superpower so quickly?How does business really get done therTrade ReviewDealing with China is an important book. - Financial Times

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Book SynopsisA treasure trove of ideas for the new working world. - Jo Youle, Chief Executive, Missing PeopleIn a world still adjusting to the impact of the pandemic, remote and hybrid working is new territory for most people. But many managers can be poorly equipped to deal with it: the more casual ways of managing in a physical office simply don't work with remote teams, and most tasks will be more challenging when conducted at a distance. Aspects of this will be great news for some people: managing remote teams can often raise the bar for leaders and managers, as well as for the teams themselves. But office-based, face-to-face leadership, while certainly effective, is often more informal and ad hoc, and a number of basic management tasks can be much harder to complete remotely:- managing workloads and performance;- resolving problems and miscommunications;- motivation (and the lack of);- professional development and ongoing training; and- identifying, setting and measuring goals and targTrade ReviewThe new era of hybrid working has just begun. In this book, you can find effective solutions to stay ahead of the game in the next years. -- Marco Maccari, Head of HR Talent, FaterCombines powerful insights into the factors that have led teams and organizations to thrive or struggle through the pandemic, with provocations for how we can learn to harness the power of what we've realised is now possible. -- Emily Preston, Senior Project Lead, Innovation UnitIn this excellent book on leadership, Jo Owen brings a lifetime of work and his trademark pragmatism to one of the most import issues for all leaders today - how to help their teams be the best they can be while working remotely. -- David Stephen, Group Chief Risk Officer, WestpacA treasure trove of ideas for the new working world. -- Jo Youle, Chief Executive, Missing PeopleA masterful and stimulating read. A practical book full of ideas for modern leaders who embrace the change. -- Gosia Walendzik, Founder, Medica AssistanceJo Owen is an author who never fails me … this book will help you become a more ‘adaptable you’ in terms of how you deal with colleagues, bosses and even your personal life. -- Dr Sadie-Jane Nunis, Editor of 'Today's Manager' and President of the Library Association of Singapore

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Book SynopsisFor those hoping to improve their work/life balance, this book offers the perfect mix of clear advice and practical suggestions to help you work out your priorities, reduce your stress levels, and identify the positive steps that can make your life easier.If you feel overwhelmed by the constant juggling of different areas of your life, this book can help. There''s so much pressure on many people today to succeed at work that sometimes ''real life'' tends to take a backseat. With the rise in flexible working and increased options to work from home, the boundaries can become even more blurred, and your relationships with friends, family, partner, and children can all suffer as you try to cram everything into a normal day.Whether you want to reevaluate and improve your current situation, or opt for a complete change of scene with a career break, Balance Your Life and Work will help you to make all the right moves. Containing step-by-step guidance and acti

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Book SynopsisOpportunities are limitless and abundant.The problem is, many people can''t recognise them.It can feel like opportunity doesn''t knock for you, or other people get more opportunities, or you have bad luck and timing.You just need to know where to look. How to ask. When to ACT.Opportunity can be a window or a door; sometimes it opens right in front of you and sometimes it knocks. You need to be ready: windows, doors and eyes open.Are you waiting for that once-in-a-lifetime or business opportunity to change your life? How will you know when it comes? How will you be sure it''s right for you?This book is not about waiting for an opportunity. It''s a book containing strategies that can be employed immediately, ensuring you attract opportunities abundantly, both big and small, and you''re ready to recognise and take them. To turn ideas into opportunities. Successful people often make their own luck - they find success because they h

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Book Synopsis'A game-changer' 'A must-read' 'Simple yet powerful'The single best way to have a great idea is to produce lots of ideas.The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflowAre you ready to supercharge your organization's creativity?Trade ReviewIf everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve * Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS *Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others * Kim Scott, author of RADICAL CANDOR and JUST WORK *This book is a game-changer that every leader should read * Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness *Insightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativity * Kelly Leonard, Executive Director at The Second City and author of YES, AND *This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization * Robert Sutton, Stanford Professor and bestselling author *The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this * Elizabeth Spaulding, CEO of Stitch Fix *A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly. * Diarra Bousso, Founder & CEO at DIARRABLU *Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work. * Seth Godin, author of THE PRACTICE *These authors are masterful at demystifying how any organization can turn creativity into a steady practice * Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner *Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself. * Scott Galloway, bestselling author of THE FOUR and POST CORONA *Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live. * Bill Burnett, coauthor of DESIGNING YOUR LIFE and DESIGNING YOUR NEW WORK LIFE *Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a "founder's mindset" long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry! * Jooyeon Song, Co-Founder and CEO of ManiMe *How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives. * Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist, Adjunct Professor at Stanford’s d.school *Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book * Maite & Itziar Diez-Canedo, Co-founders and Co-CEOs of Via *Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us. * Leidy Klotz, Author of SUBTRACT: The Untapped Science of Less, Professor of Engineering and Architecture at the University of Virginia *The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book. * Aishetu Dozie, Founder and CEO of Bossy Cosmetics *Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same. * Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of COLLECTIVE GENIUS *Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading! * Mark Hoplamazian, CEO of Hyatt *

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Book SynopsisDisruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.Trade ReviewOmar and the team have written a wonderful book that outlines what it takes to succeed in a world changed-and super-charged-by technology-based disruption. -- Satya Nadella, CEO, MicrosoftOmar and his colleagues provide practical information and real-world examples that will be useful to companies looking to embrace change and adopt strategies and technologies to keep reinventing and iterating their customer experiences. -- Andy Jassy, CEO, Amazon Web Services (AWS)Abbosh and his coauthors make a powerful case that successful innovation is a long-term game that requires constant pivots to evolve and change. -- Michael Dell, CEO, DellProvides powerful and stimulating concepts, ideas, and examples. . . . A must-read for anyone who is looking for help on the journey!! -- Hubert Joly, chairman and CEO, Best BuyAn invaluable testimony on how Accenture very successfully transformed and adapted. . . . A well-structured guide on how to 'wisely' pivot a business towards new opportunities in the digital age, and definitely a must read. -- Jean-Pascal Tricoire, chairman & CEO, Schneider ElectricA powerful framework that can shape top leadership teams' decisions around digital strategies and new operating models. -- Giovanni Caforio, CEO, Bristol-Myers SquibbI like the strategies I'm seeing here for unlocking trapped value and simultaneously reinventing legacy, current, and new areas of a business. I think they could go a long way in helping us-and other companies-get there. -- John Pettigrew, CEO, National GridA much needed perspective that reinvents tired and outdated concepts of strategy . . . Instead of theorizing, it draws on a real-world journey to figure all this out. -- Rita McGrath, bestselling author of 'The End of Competitive Advantage' and professor at Columbia Business SchoolHelps decision makers break free from traditional, linear thinking and immediate concerns . . . by leveraging disruption rather than fearing it. -- Klaus Schwab, founder and executive chairman, World Economic Forum

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisIn the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.Trade ReviewI have had the pleasure of reading Strategic Management during my Executive MBA classes of Corporate Strategy by Prof. H. Volberda and R. Hollen. The book has provided me with incredible insights on the topic of strategy and business models that I was able to easily apply to my own work. Especially the topics of partner and platform ecosystems has been very insightful and relevant for my own work and industry. The book provides interesting case studies of a wide variety of global and local businesses. Thanks to the steps outlined from formulating a strategy all the way to implementing has helped me tremendously in my professional life. In the past year I was able to use a lot of the material to formulate and now implement a board-level approved introduction of a freemium business model. This book is in my opinion the holy grail of strategic management and I can recommend it to anyone interest in learning more about corporate strategy, business models and innovation. -- Bram Huis in ′t Veld * Email *Strategic Management: From Confrontation to Transformation is a highly practical guide, offering a rich toolbox for implementation. It skillfully blends established theories with fresh insights, illustrated through relevant business cases. This makes it an invaluable resource for those looking to effectively navigate the complexities of strategic management. -- Joeri van der Wees * Email *Table of ContentsChapter 1 Introduction to Strategic Management Part I Confront Chapter 2 Direction, Purpose and Sustainability Chapter 3 Stakeholders and Corporate Governance Chapter 4 Competitive Rivalry and Nonmarket Forces Chapter 5 Emerging Technologies Diagnostic A: Confrontrix Part II Sense Chapter 6 Industry and Product-Market Analysis Chapter 7 Customer Analysis Chapter 8 Resources, Routines, Capabilities and Competencies Chapter 9 Ecosystems and Platforms Diagnostic B: iSense Part III Choose Chapter 10 Business-level Strategy Chapter 11 Diversification and Internationalization Chapter 12 Corporate-level Strategy Chapter 13 Network-level Strategy Diagnostic C: ChooseWell Part IV Transform Chapter 14 Reconfiguration and Restructuring Chapter 15 Strategic Entrepreneurship Chapter 16 Business Model Innovation Chapter 17 Strategic Renewal Diagnostic D: Transformax

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Book SynopsisIntroducing the new How To' series from #Merky Books: unlock your potential with our short, practical pocket-sized guides._______________________________________________________How to Build It: Grow Your BrandIn a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity?This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world''s most renowned brands, How to Build It will set you on the road from nowhere to everywhere.Written by Niran Vinod and Damola TimeyinForeword by Nando''s _______

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Book SynopsisMuhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business , Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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Book SynopsisEvery company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

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Book SynopsisThis book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organisations. It significantly reduces the time and effort required for obtaining validated multi-question measures of aspects of organisational `health’ such as employee job satisfaction, organisational commitment, organisational justice, and workplace behaviours. It helps users in measuring some factors underlying employee perceptions of work such as job characteristics, role ambiguity or conflict, job stress, and the extent to which employees believe their values and those of the organisation are congruent. All the measures in the book have been used and tested in research studies published in the 1990s. In addition, all the measures describe the extent and types of reliability and validity tests that have been completed, a feature that organisational researchers should find particularly useful. All in all, this book is a handy tool to increase the efficiency of researchers, consultants, managers, or organisational development specialists in obtaining reliable and valid information about how employees view their jobs and organisations.

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Book SynopsisRadical Advice for Reinventing Talent--and HRMost executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century.Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment--companies must deploy talent in new ways to remain competitive.Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs. Filled with examples of forward-thinking companies that have adopted radical new approaches to talent (such as ADP, Amgen, BlackRock, Blackstone, Haier, ING, Marsh, Tata Communications, Telenor, and Volvo), as well as the juggernauts and the startups of Silicon Valley, this book shows leaders how to bring the rigor that they apply to financial capital to their human capital--elevating HR to the same level as finance in their organizations.Providing deep, expert insight and advice for what needs to change and how to change it, this is the definitive book for reimagining and creating a talent-driven organization that wins.Trade ReviewAdvance Praise for Talent Wins:Alain Bejjani, CEO, Majid Al Futtaim Group--"Turning human 'resources' into human 'capital'--a prerequisite to win in this era of talentism. An inspiring read for those who are trying to make a difference!"Ed Breen, CEO, DowDuPont; Lead Director, Comcast--"If you believe you've read all there is about the role of human capital in propelling value creation, think again. Charan, Barton, and Carey have crafted their many experiences into a compelling and concise book that frames a 'people before strategy' argument that is refreshingly new and different."Kenneth I. Chenault, Chairman and CEO, American Express; Director, IBM and Procter & Gamble--"Engaged employees are the key to success in any business, and Talent Wins offers real-world insights on how to foster talent, inspire creativity, and lead winning teams for the long term."Alex Gorsky, Chairman and CEO, Johnson & Johnson; Director, IBM--"Talent is the difference between a good company and great company. And nurturing talent--helping people flourish--requires continuous action, effort, and work. It is critical to the mission and the aspirations of an organization that leaders be inventing, and then reinventing, the talent development playbook. Talent Wins helps you do just that."Hein Knaapen, Chief HR Officer, ING Bank NV--"This book gives compelling arguments for treating talent management as a crucial competency for any company that wants to succeed. The authors' proposed approach is a real departure from many accepted practices in talent management. Taking their recommendations to heart will significantly change the role of CEOs as well as the requirements for HR professionals in the future."William McNabb, Chairman, The Vanguard Group--"Business leaders have talked about the importance of people for years but often were vague about how to turn talent into a competitive advantage. In this new book, Charan, Barton, and Carey turn conventional views about human resources on their head and create the ultimate playbook for making human capital the ultimate edge for organizations of all types."Alan Mulally, retired President and CEO, Ford Motor Company; former CEO, Boeing Commercial Airplanes; and Director, Google and Carbon3D--"Talented people working together is the catalyst to deliver profitable growth for the benefit of all stakeholders. Talent Wins provides compelling strategies and tools to continuously develop the talent in your organization!"Satya Nadella, CEO, Microsoft--"Millennials will soon account for over half of all workers. They want to be not only more creative, productive, and collaborative than ever before, but they also seek a greater sense of purpose and a deeper connection to their company’s mission. Talent Wins implores senior leaders to know their employees as well as they know their finances and the capital they deploy."Susan Peters, Senior Vice President, Human Resources, General Electric--"With real-world experiences from broad industries, Charan, Barton, and Carey bring to life a game plan to identify and develop talent--and leverage that talent for winning outcomes."Denise L. Ramos, CEO and President, ITT Inc.; Director, Phillips 66--"A groundbreaking book for the next twenty years that focuses CEOs' attention on the strategic value of employees and the necessity of bringing HR into the leadership circle. A must-read!"Sheryl Sandberg, COO, Facebook; founder, LeanIn.Org and OptionB.Org; and Director, Walt Disney Company--"In a competitive global economy, no business can afford to leave talent on the sidelines. Talent Wins provides an innovative framework for cultivating talent--and shows that diverse teams are critical to unlocking an organization's full potential."Ivan Seidenberg, former Chairman and CEO, Verizon; Director, BlackRock--"Talent Wins exquisitely captures the essence of creating a modern digital platform and management practices to reinvent the HR role in your company with the goal to develop, manage, and nurture the talent in today's demanding marketplace. The book includes excellent case studies and practical examples that provide guidance and insights for every executive to consider in building a successful company."Masahiko Uotani, President and Group CEO, Shiseido Company--"Talent Wins can be a key to unlocking the full potential of Japanese global corporations."

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Book SynopsisMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world.Trade ReviewAs seen in The Wall Street Journal, The New York Times, and The Economist. "A must-read business book for ambitious entrepreneurs ... thought-provoking insight into what's behind the exponential growth of the companies in whose footsteps we're following. It's a portal through which to view the economy of the future." -- Daily Telegraph "It's a worthwhile, and short, read for anyone who wonders about the key drivers in different types of business. Knowing what type of business a company is operating is important both for CEOs and investors." -- Forbes "The Rise of the 'Matchmakers' of the Digital Economy" -- The New York Times, DealBook "...measured and analytical..." -- The Wall Street Journal "An economist and entrepreneur and the former Dean of the MIT Sloan School plumb the historical roots and future possibilities of such business models and the economics behind them." -- Forbes, 2016 Summer Books for Creative Leaders "Matchmakers is one of the year's best strategy books... It should be read by both hipster-web designers with a full beard and smooth McKinsey consultants with sharp creases." -- Henrik Orholst, Borsen "The authors explain this ecosystem in engaging prose with ample examples of their theoretical points with practical case studies. Matchmakers introduces complex concepts in an important and expanding area of business and economic development. It is an important and provocative read." -- CHOICE, the publication of the American Library Association ADVANCE PRAISE for Matchmakers: Reed Hastings, founder and CEO, Netflix-- "Matchmakers sheds light on some of the most important businesses driving the global economy. A great read for anyone who wants to better understand how the companies behind the products and services they use every day work." Dan Schulman, President and CEO, PayPal-- "Matchmakers is an insider's look at one of the critical business models of our era--one that only looks easy because the drivers around successful multi- and two-sided networks are anything but self-evident. It's an entertaining read, yet filled with the insights essential for anyone interested in starting or scaling these complex yet powerful businesses." Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus, Harvard University; former US Secretary of the Treasury-- "More than the Internet, the sharing economy or automation platform companies and matchmaking markets are defining the new economy. Evans and Schmalensee are pioneers in developing economic theories that explain this new economy. Here they share what they've learned to the great benefit not just of economists, but also of entrepreneurs, policy makers, and consumers." Hikmet Ersek, President and CEO, Western Union-- "Entirely new business models have evolved around the platform, connecting supply and demand, service provider and customer, sender and receiver. Matchmakers captures this phenomenon--the platform ecosystem--in a way that makes this book compelling reading for anyone seeking to understand the role that platforms play in today's economy." Jean Tirole, Chairman, Toulouse School of Economics; Winner, 2014 Nobel Prize in Economic Sciences-- "David Evans and Richard Schmalensee are masters at combining strategic analysis and economic theory. Matchmakers is a journey through the strategies of platform businesses, which are central to our economies. Full of stories, fun to read, stimulating, and rigorous, this terrific book is required reading, from the economics and MBA student to the entrepreneur looking at building a platform to any reader curious about how our economy evolves." Bob Solomon, former Senior Vice President, Network and Financial Solutions, Ariba, Inc.-- "Matchmakers will be mandatory for anyone building or investing in multisided platforms--in the cloud or on the ground. It's not only full of great stories like the rise of M-PESA, it's also a practical guide to getting your platform business off the ground. If the people behind Apple Pay had this book to read, maybe they would have started differently." Gary Katz, President and CEO, International Securities Exchange-- "This book provided me, as a cofounder of the International Securities Exchange, with a different lens through which to view my business and industry. This framework would have been a valuable addition to my playbook as my colleagues and I grappled with questions of pricing and building critical mass when we were planning the launch, eighteen years ago, of the first all-electronic options exchange in the United States." Cathy Baron Tamraz, Chairman and CEO, Business Wire-- "The 'matchmaker' is one of the oldest business models, but it's ever more important in today's interconnected, networked world. This deep dive into today's multisided businesses provides a clear, compelling, and entertaining road map for how net platform businesses can blast off and ignite. Bravo!" Praise for Catalyst Code: Bill Gates-- "... an important book for anyone interested in understanding how breakthrough businesses can be built in today's economy." Patrick McGovern, founder and former Chairman, International Data Group-- "Catalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service." Peter S. Lynch, Vice Chairman, Fidelity Management & Research Company-- "Evans and Schmalensee reveal the inner workings of what is rapidly becoming a new model for businesses."

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Book SynopsisThe End of Assembly Line Management We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them--and to continuously innovate within them. In illuminating and instructive business examples, you'll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.Trade ReviewADVANCE PRAISE for Sense and Respond: Eric Ries, author, The Lean Startup-- "The authors' ideas--from the continuous two-way conversation we should be having with customers to the concept of 'learning forward' in order to forge ahead despite uncertainty--provide a crucial framework for the modern world of business. With fascinating case studies and practical advice, Sense and Respond shows how to take the structures and methods of software companies and apply them to organizations of all kinds and sizes." Rita Gunther McGrath, Professor of Management, Columbia Business School; author, The End of Competitive Advantage-- "Gothelf and Seiden starkly highlight that our twentieth-century management systems and practices simply cannot function in a world of constant change. In this insightful and practical book, they provide crucial principles and techniques for becoming a 'sense and respond' organization." Noelle Eder, Executive Vice President, Card Customer Experience and Operations, Capital One-- "Sense and Respond offers compelling, real-world examples and practical advice on what I've seen firsthand: how implementing agile practices and fully embracing a test-and-learn approach to innovation can drive results and create new opportunities--regardless of the industry you work in." Alan Cooper, Software Alchemist; coauthor, About Face: The Essentials of Interaction Design-- "The significant challenge of the digital age isn't technology or design or agile methods. Rather it is understanding how to integrate these things into commerce. This demands approaches to organization and leadership that are qualitatively different from conventional ones. Gothelf and Seiden lay out a clear-sighted blueprint for success." Greg Petroff, Chief Experience Officer, GE Digital-- "Sense and Respond vividly illustrates a new world, where products get built dramatically differently and faster than in the past. Gothelf and Seiden show how companies that learn to sense, understand, and respond to customers in real time can leverage this new world to deliver breakout products of their own." Nick Rockwell, Chief Technology Officer, New York Times-- "Gothelf and Seiden translate and transport the essence of agile thinking from software development into the heart of the business. Their message is timely, as most companies are missing the boat on what is truly important about agile. Sense and Respond provides exactly the guidance we need to get back on the right path."

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Book SynopsisThe one primer you need to develop your managerial and leadership skills. Whether you're a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes--a direct report's anxious questions, your boss's last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills. Packed with step-by-step advice and wisdom from Harvard Business Review's management archive, the HBR Manager's Handbook provides best practices on topics from understanding key financial statements and the fundamentals of strategy to emotional intelligence and building your employees' trust. The book's brief sections allow you to home in quickly on the solutions you need right away--or take a deeper dive if you need more context. Keep this comprehensive guide with you throughout your career and be a more impactful leader in your organization. In the HBR Manager's Handbook you'll find: - Step-by-step guidance through common managerial tasks - Short sections and chapters that you can turn to quickly as a need arises - Self-assessments throughout - Exercises and templates to help you practice and apply the concepts in the book - Concise explanations of the latest research and thinking on important management skills from Harvard Business Review experts such as Dan Goleman, Clayton Christensen, John Kotter, and Michael Porter - Real-life stories from working managers - Recaps and action items at the end of each chapter that allow you to reinforce or review the ideas quickly The skills covered in the book include: - Transitioning into a leadership role - Building trust and credibility - Developing emotional intelligence - Becoming a person of influence - Developing yourself as a leader - Giving effective feedback - Leading teams - Fostering creativity - Mastering the basics of strategy - Learning to use financial tools - Developing a business case

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Book SynopsisIn Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.Trade Review"A book you mustn't miss! [The authors] show how successful strategic transformations are founded on highly precise models and draw up a list of the leadership skills that are required in order to succeed in such transformations: courage, clarity, curiosity and conviction." -- BusinessDigestToday's leaders speak to the challenges of Dual TransformationMark Bertolini, Chairman and CEO, Aetna--"Your top leaders have to be aligned around the long-term vision and the assumptions about the future that underpin it. But you also have to change the nature of the dialogue with them, away from one about certainty and predictability, and toward one about assumptions, managing risks, and 'what you have to believe' for a certain course of action to be the best one. This is a significant shift for even the most successful leaders, and some might not be able to make it. You can't expect everyone to evolve at the same pace, but you have to see progress. For me this means being 'realistically expectant' and 'patiently tolerant of progress.'"Mark Fields, President and CEO, Ford--"Transformation is uncomfortable and exciting at the same time. It's like when we redesign an F-150 or the Mustang. You hold these two things in your head where you feel incredible pride and excitement because you're working on this icon, but gosh, you don't want to be the team that screws it up. It's the tension that comes from holding two conflicting thoughts in the mind at the same time."Helen Eaton, CEO, Settlement Music School--"Transformation is a roller coaster ride. You have moments of great highs and lows, moments where you are certain about what you are doing, and moments where you question deeply. It is never easy. If it were easy, everyone would be doing it."Gerry Ablaza, President and CEO, Manila Water--"I think we have--or at least we’ve started--to develop a mindset that we need to embrace change if we are to grow. We need to be a different business if we are to create shareholder value."Michael Crow, President, Arizona State University--"Communication is a big deal in changing any culture. Culture trumps strategy every day of the week. . . . We have been able to constantly give the message that we are here to measure ourselves against the success of our students. You have to constantly project those messages or you can’t change the culture."

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Book SynopsisMost executives have a big, hairy, audacious goal. But they install layers of stultifying bureaucracy that prevent them from realizing it. In this article, Jim Collins introduces the catalytic mechanism, a simple yet powerful managerial tool that helps turn lofty aspirations into reality. The crucial link between objectives and results, this tool is a galvanizing, nonbureaucratic way to turn one into the other. But the same catalytic mechanism that works in one organization won't necessarily work in another. So, to help readers get started, Collins offers some general principles that support the process of building one effectively. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

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Book SynopsisHealth-Care Solutions from a Distant ShoreHealth care in the United States and other nations is on a collision course with patient needs and economic reality. For more than a decade, leading thinkers, including Michael Porter and Clayton Christensen, have argued passionately for value-based health-care reform: replacing delivery based on volume and fee-for-service with competition based on value, as measured by patient outcomes per dollar spent.Though still a pipe dream here in the United States, this kind of value-based competition is already a reality--in India. Facing a giant population of poor, underserved people and a severe shortage of skills and capacity, some resourceful private enterprises have found a way to deliver high-quality health care, at ultra-low prices, to all patients who need it. This book shows how the innovations developed by these Indian exemplars are already being practiced by some far-sighted US providers--reversing the typical flow of innovation in the world.Govindarajan and Ramamurti, experts in the phenomenon of reverse innovation, reveal four pathways being used by health-care organizations in the United States to apply Indian-style principles to attack the exorbitant costs, uneven quality, and incomplete access to health care. With rich stories and detailed accounts of medical professionals who are putting these ideas into practice, this book shows how value-based delivery can be made to work in the United States. This "bottom-up" change doesn't require a grand plan out of Washington, DC, agreement between entrenched political parties, or coordination among all players in the health-care system. It needs entrepreneurs with innovative ideas about delivering value to patients. Reverse innovation has worked in other industries. We need it now in health care.Trade ReviewAdvance Praise for Reverse Innovation in Health Care:Kenneth L. Davis, MD, President and CEO, Mount Sinai Health System, New York City--"A provocative volume of ideas."Robert Pearl, MD, professor, Stanford University School of Medicine; author, Mistreated: Why We Think We're Getting Good Health Care--and Why We're Usually Wrong--". . . a must-read for both health-care leaders and policy experts."Donald M. Berwick, MD, President Emeritus, Institute for Healthcare Improvement; former Administrator, Centers for Medicare & Medicaid Services--"If American health-care leaders . . . do not take this astounding book seriously, shame on them."Mary Ackenhusen, President and CEO, Vancouver Coastal Health, Canada--"Reverse Innovation in Health Care offers inspirational and practical insights. It will be required reading for my leadership team."Judd A. Gregg, former US Senator--". . . should be part of any consideration of how we improve America's health-care system."Tawfig Al Rabiah, Minister of Health, Saudi Arabia--"Reverse Innovation in Health Care is a great and well-rounded approach to tackling many of the current health-care issues."John Cochran, MD, former Executive Director, Kaiser Permanente Federation--"This book is timely and very important for American physicians, health-care executives, and legislators to read. Many of these case studies are very portable."Toby Cosgrove, MD, former President and CEO, Cleveland Clinic--". . . a rich new source of cost-saving medical innovation that deserves our most serious attention."

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Book SynopsisWhat Globalization Now Means for Your BusinessExecutives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key trends affecting global business. He also explains how globalization levels around the world are changing, and where they are likely to go in the future. Using the most up-to-date data and analysis, Ghemawat dispels today's most dangerous myths and provides a clear view of the most critical issues facing policy makers in the years ahead.Building on this analysis, with examples from a diverse set of companies across industries and geographies, Ghemawat provides actionable frameworks and tools to help executives revise their strategies, restructure their global footprints, realign their organizations, and rethink how they work with local governments and institutions.In our era of rising nationalism and increased skepticism about globalization's benefits, The New Global Road Map delivers the definitive guide on how to compete profitably across borders.Trade Review"Ghemawat aims his advice at businesspeople (and business students), but his work will also enlighten readers outside the business world who want to understand international trade and investment." -- Foreign AffairsAdvance Praise for The New Global Road Map:from the foreword by N. Chandrasekaran, Chairman, Tata Sons--"Pankaj is unique in his ability to connect theoretical rigor to practical decision making on the ground. I highly recommend this book--and Pankaj's sensible approach more generally--as a crucial voice to counter the oftentimes bombastic nature of our current dialogue on the future of globalization."Fernando A. Gonzalez, CEO, CEMEX--"The new book by Professor Pankaj Ghemawat could not be more timely. As a brilliant and sensible voice in the field of business strategy, he has long provided useful guidance for how to create lasting value. Now he connects new dots to show that the challenge is not to opt between local retrenchment or pursuing a mindless globalization but to find the right balance between them."Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric--"Pankaj delivers his views on globalization based on a wealth of facts and data. He pivots globalization on the strength of each local market, an approach that keeps at bay emotional perceptions. In this more complex world, Pankaj proposes avenues for business leaders to strategize and execute on their internationalization programs. An important read for all companies who move in the larger world!"Praise for Redefining Global Strategy:"Pankaj Ghemawat has created an important strategic guidebook for leaders of the globally integrated enterprises of the twenty-first century. His analytical framework is both visionary and pragmatic--aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now." -- Samuel J. Palmisano, former Chairman of the Board and CEO, IBM CorporationPraise for World 3.0:"Pankaj Ghemawat has provided an impressive and comprehensive analysis of the world's situation in times of globalization and strong economic and social imbalances. His book contributes to fostering the right mindset that will enable us to reshape this world in a sustainable way." -- Mohammed Yunus, founder, Grameen Bank; recipient, Nobel Peace Prize

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Book SynopsisNew Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.Trade ReviewPraise for Redefining Global Strategy:Samuel J. Palmisano, former Chairman of the Board and CEO, IBM Corporation--"Pankaj Ghemawat has created an important strategic guidebook for leaders of the globally integrated enterprises of the twenty-first century. His analytical framework is both visionary and pragmatic—aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now. His caveats about 'semiglobalization' provide a salutary reminder that massive change of this kind doesn't happen overnight. By basing his analysis on real-world case studies and a mastery of economic data, Ghemawat helps CEOs and leaders make smart decisions on one of the most important challenges we all face."Michael Porter, Bishop William Lawrence University Professor, Harvard Business School--"Pankaj Ghemawat is one of those rare individuals who combines world-class scholarship with a deep knowledge of business practice. Redefining Global Strategy tackles the crucial balance between local and global that will often define success in an increasingly globalized world economy."Prof. Dr. Ulrich Lehner, Chairman of the Supervisory Board, Deutsche Telekom and Thyssenkrupp AG--"Pankaj Ghemawat's differentiated industry- and company-specific views on globalization offer essential insights and thought-provoking impulses for today's decision makers. For anyone who aims to realize the full potential of globalization, it clearly confirms: the world isn't flat!"Jose Ignacio Goirigolzarri, President, Bankia--"International firms have to reflect more deeply on how to coordinate their commitments around the world. Pankaj Ghemawat's pioneering book offers an innovative approach for how to deal with this critical challenge."Ratan Tata, former Chairman, Tata Group--"Pankaj Ghemawat's Redefining Global Strategy has very appropriately identified the world we live in as only 'semiglobalized.' He builds on this definition to present some very valuable and innovative frameworks for developing strategies for internationalization and global value creation. The book offers a comprehensive treatment of one of the most important issues engaging the business community."

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Book SynopsisReap the benefits of a diverse workforce.If you read nothing else on promoting diversity and realizing its benefits, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you create a culture that seeks and celebrates difference.This book will inspire you to: Identify and address bias Short-circuit discrimination instead of unintentionally feeding it Attract, retain, and engage talented people who represent myriad identities Ensure that everyone has equal access to growth opportunities Trade outdated policies for practices that are proven to foster inclusion Harness employees' unique skills and perspectives to transform how your company operates This collection of articles includes "Making Differences Matter: A New Paradigm for Managing Diversity," by David A. Thomas and Robin J. Ely; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "'Numbers Take Us Only So Far,'" by Maxine Williams; "Race Matters: The Truth About Mentoring Minorities," by David A. Thomas; "Leadership in Your Midst: Tapping the Hidden Strengths of Minority Executives," by Sylvia Ann Hewlett, Carolyn Buck Luce, and Cornel West; "What Most People Get Wrong About Men and Women," by Catherine H. Tinsley and Robin J. Ely; "Hacking Tech's Diversity Problems," by Joan C. Williams; "Why Men Still Get More Promotions Than Women," by Herminia Ibarra, Nancy M. Carter, and Christine Silva; "When No One Retires," by Paul Irving; "Neurodiversity as a Competitive Advantage," by Robert D. Austin and Gary P. Pisano; "Managing Multicultural Teams," by Jeanne Brett, Kristin Behfar, and Mary C. Kern; and "7 Myths About Coming Out at Work," by Raymond Trau, Jane O'Leary, and Cathy Brown.

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Book SynopsisImagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.Trade ReviewNamed one of the 10 Best Business Books of 2022 by Forbes"Newly released, The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed is a practical guide to a repeatable and scalable methodology. Yates and her Mach49 team use it to steer Global 1,000 corporations towards sustained internal venture generation." — CEO World magazineAdvance Praise for The Unicorn Within:"I've known Linda Yates for over thirty-five years. She is one of the top growth and innovation experts in the world. Her new book, The Unicorn Within, is a playbook for executives of large companies who are tasked with making the monumental shift from being the disrupted to becoming the disruptor. Her book is a highly practical guide to help you drive growth for your company, your shareholders, your customers, your people, your community, and, given her strong ethos that you can do well by doing good, the world." — Reed Hastings, cofounder, Chairman, and CEO, Netflix"We can prove to the world that there is no better time for the long-established legacy companies to launch our own startups and, yes, even our own Unicorns. We have ideas, brands, talent, capital, and customers we can leverage. The Unicorn Within teaches us all how to stay 100 percent focused on execution and unleash those assets in a repeatable, scalable way for the long term. I predict this book will become a how-to resource for companies across the globe." — Richard J. Kramer, Chairman, CEO, and President, The Goodyear Tire & Rubber Company"A must-read for innovation-minded corporate business leaders. I've seen firsthand how effective Linda's strategies are when applied to the real world of venture creation and disruptive growth. I am confident that The Unicorn Within will be a coveted read and an important book." — Ira Ehrenpreis, founder and Managing Partner, DBL Partners; early investor, Tesla, SpaceX, and several other successful startups

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Book SynopsisSet your company up for long-term success.Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?Whether you're starting a business from scratch or leading an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future.You'll learn to: Understand what strategy is—and what it isn't Define where you'll play and how you'll win Conduct more-effective strategic discussions with your team Test your strategy before you implement it Communicate your strategy to key stakeholders Ensure your strategy is flexible and adaptable Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisNamed one of the best strategy books of 2021 by strategy+businessGet to better, more effective strategy.In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference.Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business.How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization.With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.Trade ReviewNamed one of "The 10 Best Business Books of 2021" by Forbes"This book lives up to the promise of its title by distilling strategy into a beautifully simple premise…" — strategy+businessAdvance Praise for Better, Simpler Strategy:"In our fast-evolving and complex world, it's crucial to mobilize our teams with a clear and compelling strategy. In this enlightening and practical book, Oberholzer-Gee leads you to design a simple strategy statement and helps you understand how to maximize the gap between willingness-to-pay and willingness-to-sell." — Florent Menegaux, CEO, Michelin"Simplicity is a virtue, and Better, Simpler Strategy cuts through the jargon of business to provide an invaluable first-principles strategic guide. Illustrated by a wealth of in-depth examples, this book puts forward a new value-based framework for coming up with breakthrough strategies." — Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business; coauthor, Co-opetition"The value stick is an incredible tool based on Oberholzer-Gee's twenty years of research and practice in the field of strategy. It reveals the essence of strategic issues in a simple and intuitive manner, making formerly complex and difficult strategic decisions easy and effective." — Liu Xiaoyan, CEO, E Fund Management, China’s largest fund manager"Strategy is an art and a science, and often a mystery. Better, Simpler Strategy demystifies value creation, making strategy accessible and exceptional performance achievable to all levels of leaders." — Aman Bhutani, CEO, GoDaddy"Oberholzer-Gee expertly distills the complex topic of strategy down to the simplicity of the value stick, using hard data and real-life examples that bring the pitfalls and opportunities of a bad or good strategy to life. This book will change the way you think about strategy and competition." — Helen Riley, CFO, Google X

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Book SynopsisScale your company and prepare it for exit with the Billion Dollar Bullseye formula, inspired by Jonathan “JCron” Cronstedt''s remarkable two-billion-dollar valuation journey as the president of Kajabi.As a visionary entrepreneur, JCron shares his invaluable insights and strategies for scaling businesses to unprecedented heights and how to navigate the resulting options intentionally. Whether you''re a seasoned entrepreneur or an aspiring business owner dreaming of your own billion-dollar bullseye, this book provides the blueprint for achieving your goals.You’ll learn . . . How the seven Billion-Dollar Bullseye Principles empower you to scale as big and as fast as you desire: Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People How to achieve rapid growth strategically with actionable tactics from real-world experiences and expert insights that guide you through the complexities of scaling and exiting with co

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Book SynopsisA guide for mining the imagination to find powerful new ways to succeed.We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis.The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.Trade ReviewAdvance Praise for The Imagination Machine:"We may not all be artists, but it's high time we started thinking like them. If you want to escape the tyranny of metrics and incrementalism, and if you're serious about confronting uncertainty with courage and creativity, this book is a great place to start." — Margaret Heffernan, author, Uncharted"In today's business environment, the capacity to move beyond cookie-cutter models and copies of what others are doing is critical. That requires putting known things together in unforeseen ways; the ability to wonder, to get inspired when things fail or don't work; and to see surprises as sources of ideas. This book fills an important gap in our knowledge about how to systematically apply imagination, creativity, and learning to business strategy." — Jorgen Vig Knudstorp, Executive Chairman, LEGO Brand Group; former President and CEO, LEGO Group"This book captures essential concepts of nurturing imagination as a sustainable organizational capability. Let's all ask active, open questions—and stay hopeful, as the book suggests." — Kai-Fu Lee, Chairman and CEO, Sinovation Ventures"Creativity and imagination have increasingly become the key sources of outsized business success. Yet creativity and imagination aren't taught in most business schools, they're not encouraged in most business cultures, and they tend to be stifled by most popular management processes. Reeves and Fuller have written a delightful exploration of the imagination in business that should be read by any leader aiming for long-term success." — Alan Murray, CEO, Fortune Media

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Book SynopsisThe crypto era has arrived, and business will never be the same.Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisExecutive leadership is a team sport.As part of an executive team, you wear many hats. Not only are you responsible for working with other senior leaders to establish strategic goals and ensure their execution, you're also making tough decisions, shaping organizational culture, and communicating regularly with employees.If you read nothing else on working effectively as an executive team member, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build the skills you need as a senior leader and set your team up for success.This book will inspire you to: Assemble a group that will think boldly and work harmoniously Chart a course to innovation and competitive advantage Lead through transformation and other organizational change Avoid common traps when making strategic decisions Grow talent throughout the company, especially in underrepresented groups This collection of articles includes "Reinventing Your Leadership Team," by Paul Leinwand, Mahadeva Matt Mani, and Blair Sheppard; "A Smarter Way to Network," by Rob Cross and Robert Thomas; "Leadership That Gets Results," by Daniel Goleman; "The Hidden Traps in Decision-Making," by John S. Hammond, Ralph L. Keeney, and Howard Raiffa; "Stop Wasting Valuable Time," by Michael C. Mankins; "Transient Advantage," by Rita Gunther McGrath; "Breaking Down the Barriers to Innovation," by Scott D. Anthony, Paul Cobban, Rahul Nair, and Natalie Painchaud; "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "Getting Serious About Diversity," by Robin J. Ely and David A. Thomas; "Designing Work That People Love," by Marcus Buckingham.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisA year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestlé to TikTok, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to: Radically redefine the role of managers in your organization Integrate your ESG goals into your company's core business model Separate the hype from the reality of Web3 and identify opportunities for your business Navigate conflict and embrace mutual learning across generational differences Identify the soft skills needed in the C-suite—and build them Encourage all employees to develop the capabilities around digital transformation This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization''s strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group''s Mark Abraham and Harvard Business School''s David C. Edelman describe Five Promises of Personalizatio

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Book SynopsisSuper Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.Trade Review“There’s no one better suited to write this book. If anyone can plan the future of planning, it’s Lesley Bielby.” —Mark DiMassimo, Founder and Creative Chief, DiGo “You can’t play rock and roll without a drummer. And today’s clients won’t buy what you’re selling unless it’s grounded in data and rigor. Lesley is a great drummer.” —Lance Jensen, Chief Creative Officer, Hill Holliday

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Book SynopsisBusiness analysis is a crucial discipline for organisational success, it enables organisations to rise to the challenges presented by today's increasing pace of change. It is a broad field and has matured into a profession of its own, with its own unique career roadmap. This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools; commonly used methodologies and techniques, and beneficial professional development activities. A visual career roadmap for business analysts is also included, along with case studies and interviews with practising business analysts, to enable aspiring and existing business analysts at all levels to successfully plan and advance their careers.Trade Review'Provides essential information to people wishing to enter and progress through the BA profession.' -- Terri Lydiard * Director, Teal Business Solutions Limited *'Who better to write a book on a career in Business Analysis than Adrian Reed, whose own career has developed in parallel with the maturity of the Business Analysis profession itself. The book is an excellent mix of practical advice and guidance based on his own experiences and includes, not only a career road map for Business Analysts, but also a summary of the key tools and techniques that they would use throughout their working lives. This publication distils the knowledge and experience of one of the most internationally recognised champions of Business Analysis into an easily accessible and comprehensive resource for Business Analyst at any level and at any stage in their careers, including those considering a move into the profession for the first time. A vital read for all Business Analysts from new apprentices through to expert Business Analysts at the peak of their careers.' -- Paul Turner FBCS * Business Analysis author and examiner, Business & IS Skills Ltd *'This book is an invaluable resource for individuals and organisations seeking to understand the role of the business analyst. It addresses two fundamental questions about the profession: “Where do BAs come from?”, and “Where are we going?”. My hope is that more people will discover, aim for and enjoy a career in Business Analysis as a result of the information and insight Adrian Reed has shared with us.' -- Christina Lovelock * Business Analysis Manager, University of Leeds *'Adrian’s book is a great look at the Business analyst (BA) and the spectrum of how to enter the profession, what work is commonly done in the profession, and how to advance a career in the profession. The sections that deal with “is business analysis for me?” gives some really good guidance to those looking for a career in a high growth area. In the tools and technique chapter, Adrian summarises some of the industry practices to explain the basics to give the reader a sense of the most common work practices, especially as it applies to IT projects. The chapter that deals with the career roadmap is also very strong, and very useful to everyone in the BA profession or in adjacent roles, enabling them to see some practical ways to evaluate career progression options. Career Guidance continues as Adrian explores areas of career goals in examining how to apply business analysis to your own career, in preparing for the interview and moving through the recruiting process. The section on career case studies is very useful in highlighting the variety of experiences that BA’s bring to their work, and how each set of experiences finds a way to navigate to a satisfying career in a space that is evolving and growing in importance in the face of business model and technological changes. This book has value throughout the career of a business analyst and helps remove some of the shroud of unknowns about what to expect in the profession.' -- Ken Fulmer * CEO and President of IIBA, inc. *'Adrian Reed offers a unique insight into the breadth and depth of the role of a Business Analyst, answering the key questions of "How do I become a BA?" and "What are the career paths of a BA?". He skilfully brings to life the type of activities a Business Analyst undertakes with easy to understand, real world examples. A book for all who consider a career in Business Analysis, aspiring BAs and new-to-role alike, providing a comprehensive view of the routes to becoming a BA, career progression as well as employment, certification and professional development and contribution options.' -- Tina Schuster * joint President, IIBA UK *'Adrian strikes again with his second book that is destined to become an Analysis staple. In a style that strikes the balance between informative and inspirational, Adrian brings together industry perspectives and insights succinctly in a way no one else can. I constantly found myself pausing to reflect back on my career as well anticipating how I will implement the lessons learnt in future challenges. I consider this to be a must read book during all stages of your career.’ -- Ryan Folster, CBAP * Business Analysis Competency Lead, Britehouse *'Not many people understand the world of Business Analysis as well as Adrian. He's put a huge amount of that expertise into this book, and explained it all in a clear and approachable style which will be helpful for novice BAs and experienced professionals alike.' -- Nick de Voil * joint President, IIBA UK *'This excellent book is essential reading both for anyone considering a career in Business Analysis and experienced Business Analysts who want to reinvigorate their career journey. The structure is easy to follow, starting with why the role is needed and then going on to describe in detail what it’s like to be a BA and what is in the BA tool kit...This is the first book I’ve seen on Business Analysis which takes the theories and frameworks and shows how they can be applied in the day to day work of a BA.' -- Corrine Thomas * Director, Business Analysis Manager Forum and Founder & Director, Choices Coaching Ltd *'Adrian Reed has examined business analysis from a new angle – from that of current and aspiring practitioners. He has provided a valuable survey of the BA’s role and responsibilities and how someone gets into business analysis and develops their competencies and their careers. A very valuable addition to the growing literature of business analysis.' -- James Cadle FRSA, FBCS CITP, MAPM * Director and Company Secretary, AssistKD *'Technology is evolving at an ever increasing rate and as it does, the challenges of the organisation to constantly adapt and provide relevant solutions to the customer increase. This book is essential reading for the modern business analyst and identifies the core toolset and mindset that allows the individual to become an effective change agent.' -- Alex Cottrell * Senior Business Analyst, Zurich Insurance Company Ltd *Table of Contents Introduction: The Need for Business Analysis The Breadth and Depth of the BA Role Roles and Responsibilities Frameworks, Tools & Techniques Career Roadmap Nailing the Interview Career Case Studies

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Book SynopsisBusiness growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let others take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research, and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: - the different types and stages of growth; - predicting the problems presented by growth; - identifying growth triggers - and barriers; - the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand and foster growth in their businesses. An Economist Book, published in association with the Economist.Trade ReviewPractical and highly accessible. -- Frank Dillon * Irish Times *

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Book SynopsisYour new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.Trade ReviewRyan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek'Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too. -- Jason Harris, CEO of MekanismAn invaluable tool for ad executives, engineers, and entrepreneurs alike. -- Nir Eyal, author of HookedFinally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. -- Alex Korchinski, growth hacker at ScribdGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. -- Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

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Book SynopsisBrexit is arguably the most significant UK foreign and economic policy event since at least 1945. Opinion is bitterly divided between whether to leave, when to leave, how to leave and even on what Brexit is. Mastering Brexits Through the Ages: Entrepreneurial Innovators and Small Firms - The Catalysts for Success explores these dynamics through the lens of three previous 'Brexits' – the end of Roman Britain, the Henrician Reformation, and the Elizabethan age. Using multiple historical epithets, it illuminates insights into innovation needs, smaller firm growth, previous step change events and related economic understanding. This book paints a broad picture of possible UK post-Brexit landscapes. Echoing an earlier European Treaty (Versailles, 1919), fourteen action points that can contribute to mitigating downside risks and making post Brexit UK a leading force in the Global Economy are identified. At all times, dynamic entrepreneurs and small companies are at the centre of the narrative. This book is both a key contribution to understanding implementation risks and to identifying what a 'winning' post-Brexit UK economy should look like. Drawing on extensive research, the book identifies the strategic framework and associated practical measures needed to realise a positive outcome. It concurrently analyses Brexit mythology through carefully unpicking and demystifying complexities, anticipated Brexit risks, impacts, implications and unknowns. A book for academics, policy makers, advisers and interested bystanders alike.Trade ReviewThe authors use previous historical events to understand future challenges in the UK after Brexit, by examining three previous "Brexits" as moments of change: the end of Roman Britain, the Henrician Reformation, and the Elizabethan Settlement. They identify 14 propositions to change frameworks to drive success and make the UK the number one innovative economy globally in a Brexit context, derived from past experience and Brexits and combined with today's landscape. They discuss the current landscape of the UK; critical factors key to the success or failure of the domestic economy based on analysis of the outcomes and consequences of the three previous Brexits; the role of smaller firms in innovation and success; the impact of Brexits on various industries, and its risks; various perspectives on Brexit; and actions for coping with Brexit shocks. -- Annotation ©2018 * (protoview.com) *Table of ContentsPreface Chapter 1. Today's Landscape Chapter 2. Brexit Paradigms Chapter 3. Smaller Firms: Engines of Innovation Chapter 4. Shocks Revisited Chapter 5. The Conventional Wisdom Chapter 6. Our Assumptions Chapter 7. Coping With A Brexit Shock 98 Chapter 8. Epilogue - Unlocking Our Potential

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Book Synopsis** Business Book Awards 2023 Finalist **"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.Trade ReviewA direct book with actionable advice, great for anyone working in marketing or looking to expand their own social media outreach. How to tell a story that builds a business or brand, this book focuses on the "business" side but plenty of examples and advice for everyone making money online. * NetGalley *Storytelling in business cannot be underestimated because it is widely used for successful communication. This book tells you about the importance of storytelling as well as coaches in creating and delivering stories that can make a difference and impact. I'd say you can find a good way to structure (several options that fit multiple purposes) a story [and] platform to deliver it as well. * NetGalley *...this is well structured, clearly written, and includes good examples. Since we're wired for stories, this is a good skill for everyone to have whether it's to tell a joke or something that happened to you. Use it at work or home. Recommended. * NetGalley *Storytelling for Business is a very well-written, insightful book and one I will be recommending and buying as gifts for the communications pros in my life.Whether you are a senior communicator or just starting out this book is filled with resources and tips to help you engage your audience. The case studies throughout are relevant and thought provoking, demonstrating the power of a good story. This book can be read cover to cover in just a few days, but I guarantee you'll be picking it up and thumbing through well-worn pages for advice and inspiration for years to come. * Amazon *Table of ContentsPrologueChapter 1: The Story Behind The StoryChapter 2: The (Growing!) Need for StorytellingChapter 3: Build Your Own Media NetworkChapter 4: Choose Your ChannelChapter 5: Managing The MediaChapter 6: People PowerChapter 7: Audience AnalysisChapter 8: When a Story Goes SidewaysChapter 9: The Inside StoryChapter 10: Making Measurement MatterChapter 11: The Stories You Tell YourselfEpilogueAcknowledgmentsAbout the Author Chapter OneChapter one explores what makes a compelling story for your business, including the structures, tools, strategies, and the science behind why people are influenced by the power of storytelling. The chapter gives you a fulsome perspective on what you need, while providing the peace of mind that less is sometimes more, when “more” is so readily and easily available.Chapter TwoChapter two examines the (growing) need for storytelling in companies and organizations, along with the benefits of investing in storytelling for business. The chapter offers the most important reasons why business storytelling is such a worthwhile endeavour for your business, correlated by evidence of return on investment.Chapter ThreeChapter three explains how to build your own media network to distribute your storytelling content, complemented by ideas and concepts on how to maximize the storytelling for your business. The chapter cautions not to become overwhelmed by near-infinite options and how to decide what media ultimately is best for the story of your business.Chapter FourChapter four dives into why people consume content on social media, making your storytelling amendable to your stakeholders via these platforms (your own media network), plus some of the other channels of communication your business can incorporate into your business storytelling.Chapter FiveChapter five delves into one of the most impactful channels of amplifying your business storytelling – the mainstream media, whose own social media networks are in some cases more powerful than some of their own traditional channels. While a palatable storytelling option, the chapter covers some of the risk and reward of working with the media.Chapter Six Chapter six showcases the most important element of storytelling for business - people. Along with how to choose your storytellers, chapter six shows you how to prepare them to communicate your messages effectively and accurately, while coming across as genuine and interesting. Chapter SevenChapter seven identifies who are the most influential people you need to reach to take a desirable course of action, influenced by the storytelling of your business. The chapter goes into greater detail on how they think and act in relation to your storytelling content, and how and where to find them.Chapter EightChapter eight guides you through how to respond and recover if the story of your business does not go as planned, generating a negative response, or inadvertently harming the operations of your organization. Presented as When a Story Goes Sideways, this chapter covers some strategies to prevent sideways stories from occurring in the first place and who you need on your team to help you with this important risk-mitigation strategy.Chapter NineChapter nine looks inward to tell the story of your business from an internal perspective. Your internal stakeholders, especially your employees, are the most powerful storytellers within your networks. The chapter explores how to identify and empower them to be your organization’s ultimate ambassadors.Chapter TenChapter ten investigates why measurement matters in storytelling for business. The chapter explains some of the leading benchmarks and tools to measure if your storytelling succeeded in supporting the goals of the organization, and how you can leverage them to track ROI.Chapter ElevenChapter eleven reveals that storytelling for business is not always an easy journey, but certainly worth taking the risk as the benefits can be profound and rewarding, both personally and professionally. The chapter provides some guidance and advice on storytelling perseverance in the face of some detractors who may try to knock you back, but elucidating you to the bigger storytelling picture.

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Book SynopsisWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.Trade ReviewIf you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedInThis is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It’s a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - AmazonKatie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - AmazonAbsolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It’s written in an accessible (and often funny) style, and shows that you don’t need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - AmazonThe book gives great tips on how to do market research – how to interview clients properly, for example – but also, crucially, what to do with the insight they give you. Honestly, I wish I’d had this book years ago. Go and buy it, I reckon you won’t regret it. - LinkedInIt's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - AmazonTable of ContentsList of stretch tasksPrefaceJungle JuiceForewordIntroductionWho is this book for?Democratizing skills for smaller businessesWhat is market research and why do we need it?Good enough researchHow well do you know your customers?Make small your superpowerHow to read this bookWhat you’ll learnWhy me?Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your businessYou are not your customerAssumptions kill dreamsThe sunk cost fallacyKnowing your customer is a practiceSeven ways market research will improve your businessStretch task #1Stretch task #2Chapter 2: Ego, excuses and the fear of failure: what’s holding you back?Market research excusesFear of failureEgoStretch task #3Chapter 3: The explorer’s toolkit: curiosity, empathy and courageCuriosityEmpathyCourageChapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just askWhat is a customer interview?When to use customer interviews?Where to find people?Stretch task #4How to askIncentivesGetting over yourselfCreating a discussion guideDuring the interviewAfter the interviewChapter 5: The mother of all theories and there is such a thing as a stupid questionJobs to be done (JTBD) theoryWhat are your customers trying to get done?Five golden rules for asking quality questionsChapter 6: The art and science of sensemakingWhat is sensemaking?Why do we need it?When to do it?What you needHow to do itOutliersChapter 7: Stop sending shitty surveysWhat is a survey?When should you use a survey?Build surveys people fill inWork backwardsMake something happenSample sizes and response ratesWhich platforms to use?Chapter 8: Learn about customers in your pyjamas and how to win at desk researchWhat is desk research?Where to look?Keeping one eye on the competitionGet startedStretch task #5Chapter 9: Can I pick my friend’s nose? And how to be a digital spyBeing a digital spyWhere should you look?Search listening toolsScared of robots?Chapter 10: Stop asking for five-star feedbackWhat is customer feedback?Feedback formatsHow to ask for itHow to take itHow to use itTestimonials and reviewsHow to give itChapter 11: Small business testingQuick and dirty testingWhat’s your skateboard?Testing priceChapter 12: When not to listen to customersReason 1: The customer is not aligned with your business valuesStretch task #6Reason 2: When the rewards are teeny-weenyReason 3: Someone else is doing it (much) betterReason 4: You just don’t want to do itReason 5: You don’t have the bandwidthChapter 13: Three ways to make it happen and staying on the right side of the lawOption 1: The stoneOption 2: The peachOption 3: The penguinStaying on the right side of the lawWhen to hire the prosConclusionDo penguins eat peaches?Question BankThemes to explore with customersUseful linksContributor biosAcknowledgements

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