Business, Finance & Law Books

Book SynopsisThis guide takes you on a tour of the "home of the brick," the official LEGO® House, so you can experience it for yourself at home!With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed "zones"—yellow for emotions, blue for problem solving, green for social interaction, and red for creativity—within the iconic LEGO House in Billund, Denmark.The Secrets of LEGO House offers an insider''s look at the creative philosophy behind the iconic brand. On each page, discover the true "secret" hidden among the 25 million LEGO bricks—that everything in the house is purposefully designed around nine core principles of learning through play.A joy for those who aren''t able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks.• EXCLUSIVE CONTENT: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content.• BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love.• BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand''s core ethos and ideals.

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Book Synopsis ''Wonderful, thoughtful, practical'' - Cariad Lloyd, Griefcast''Encouraging and inspiring'' - Dr Kathryn Mannix, author of Amazon bestseller With the End in MindWe all know how this ends is a new approach to death and dying, showing how exploring our mortality really can change our lives.End-of-life doula Anna Lyons and funeral director Louise Winter have joined forces to share a collection of the heartbreaking, surprising and uplifting stories of the ordinary and extraordinary lives they encounter every single day. From working with the living, the dying, the dead and the grieving, Anna and Louise reveal the lessons they''ve learned about life, death, love and loss. Together they''ve created a profound but practical guide to rethinking the one thing that''s guaranteed to happen to us all. We are all going to die, and that''s ok. Let''s talk about it. This is a book about life and living, as much as it''s aTrade Reviewwonderful -- Cariad Lloyd * Griefcast *encouraging and inspiring -- Kathryn Mannix * palliative care doctor and author of With The End in Mind *We don't have to think about death and dying all the time but when we want to - or are forced to - how wonderful to have a manual to sustain and guide us through it all -- Sarah BrownThis book is one of the most important I’ve ever read. I couldn’t put it down -- Clemmie TelfordA truly compelling read that proves why it is so desperately important that we speak openly about death; of others' and the prospect of our own -- Elle WrightKindness, wisdom, and sensible advice for grappling with our common fate -- Caitlin DoughtyAnna Lyons and Louise Winter are no strangers to death. Between them, they have years of experience working closely with the dying and the bereaved. In their book Life. Death Whatever. Lyons and Winter blend practical information with compassionate advice which at times is less about dying and more about living. Full of real-world advice and hard-won insight, this is an honest, touching, and essential guide for each and every one of us for whom 'death is the future' -- Lindsey Fitzharris * bestselling author of The Butchering Art *This book is a total breath of fresh air and so needed for anyone who thinks dying isn’t going to happen to them because, um, it is. It’s a guide to death and dying that won’t scare the hell out of you and will in fact make you wonder why the heck you’d never considered how you want to die. A must read for all mere mortals -- Kris Hallenga * founder of CoppaFeel! *There is no formula for navigating your way through grief, or for dealing with the death of someone and I've been told so many times that there is no manual. But Life. Death. Whatever. is about as close to a manual as you're ever going to find -- Steve BlandThis book is vital – it should have been written years ago! -- Charlotte Philbya jewel of a book -- Fran Hall * CEO of The Good Funeral Guide *An intelligent, thought-provoking and comprehensive roadmap through life, death, whatever. Sensitively written and absolutely clear as day. I wish this book had been around when I lost my mother -- Ryan RileyHonest, helpful and healing; the emotionally intelligent guide to demystifying death, so we can live better lives -- Rosa HoskinsPractical, uplifting advice ... a manual for life and living – and embracing everything that life has to offer. Including the end. * Country & Town House *A fascinating book … something every single one of us needs ... I’ve never read a book like this before -- Jo Good * Radio 2 *A fantastic resource -- Georgina Godwin * Monocle *The conversation is open and honest and I don’t think I have read any other book that will have taught me as much as this one. -- Katie Hickey * Tipping the Balance Podcast *This should be required reading for all the living. * Booklist *Rare guidance through the minefield of talking to children about death ... directives about what to say or how to listen to someone is in mourning ... provide a toolbox for conversations in which we are likely to flounder. Sections such as these will ensure that We All Know How This Ends remains on my reference-book shelf. * TLS *Table of ContentsIntroduction This book begins at the end We really need to talk about death and dying Why we really don’t want to talk about it The Life. Death. Whatever. manifesto What is Five Things? What is Unsaid? Death & dying Can doulas be part of the future of end-of-life care? Why I became an end-of-life doula How to become an end-of-life doula What does a good doula look like? From doula to patient and back again When you’re first diagnosed Debunking the myths of palliative care and hospices Getting the most from your consultations with your doctor and specialist Sex and intimacy are still just as important when you’re unwell Dying doesn’t look like it does in the movies How to be there for someone when they are dying Preparing for death: doing your death admin Making funeral arrangements in advance Different places to die COVID-19: A pandemic in our lifetime ‘Out of order’ death Baby Amy The toll illness can take on relationships Assisted dying A matter of life and death The undeniable beauty in the impermanence of life Funerals Why I became a funeral director Not all funeral directors are the same How to choose a funeral director DIY funerals Seeing the person who has died can be a profound and meaningful experience What really happens after someone has died? Why would I want to see someone after they’ve died? Allowing children to do what is right for them Why funerals really matter How to have a good funeral Funerals & COVID-19 Planning your own funeral Ask a funeral director anything A truly poetic ending Grief What is grief? Your life after their death – the things we want you to know about grief Growing around grief Grief SOS How to support a grieving friend What to say when you don’t know what to say When a partner dies Grief lasts a lifetime We need to talk How to talk about death and dying How to talk to children about death, dying and grief All that’s left Unsaid Words left unspoken Life & living Regret This could be the last time The essentials of self-care Kintsugi: emotional damage and repair Everything we’ve learned about life and living from working with death and dying Get involved with Life. Death. Whatever. The dictionary of death & dying Resources & recommended reading Acknowledgements Index About the authors

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Book SynopsisManagement experts Frank Dobbin and Alexandra Kalev sift through decades of data to show why workplace diversity training fails and what works. Arguing that it’s time to focus on changing systems rather than individuals, the authors make data-driven recommendations for diversifying management and creating workplaces where everyone can thrive.Trade ReviewToo many companies don’t know how to walk the walk of diversity, equity, and inclusion. Getting to Diversity shows them how. It relies on hard data and real-life examples about what works and what doesn’t, laying out a case for making real change in a thorough, well-written, no-fluff account. Figures showing effects of diversity programs are absolutely riveting. Bravo. -- Lori George Billingsley, former Global Chief DEI Officer, Coca-Cola CompanyFrank Dobbin and Alexandra Kalev upended the conventional wisdom of diversity and inclusion practitioners with their seminal article ‘Why Diversity Programs Fail.’ Now they’re back with a data-driven book about one of corporate America’s most pressing contemporary issues, offering up required reading that is certain to shift the paradigm once again. -- Ben-Saba Hasan, Global Chief Culture, Diversity, Equity & Inclusion Officer, Walmart Inc.Most companies say they want to advance diversity and equity, but they resort to using the same old unsuccessful strategies. In many cases, this is undoubtedly because leaders are uncertain about which approaches really work. Fortunately, Dobbin and Kalev have written an accessible, engaging book that documents which initiatives actually help organizations better reflect the diverse society in which we live—so if you don’t know, now you know! This is the book all leaders need to read to achieve results. -- Adia Wingfield, author of Flatlining: Race, Work, and Health Care in the New EconomyGetting to Diversity makes good on the promise of its title. Years of research by Dobbin and Kalev have yielded concrete answers to questions about what is needed to achieve diverse, equitable, and inclusive workforces. Among the critical solutions they offer are ways to end sexual harassment and to democratize leadership opportunities—both keys to systemic, lasting, positive reform. At last a book that shows leaders how they can realize change. -- Anita Hill, University Professor, Brandeis University, and author of Believing: Our Thirty-Year Journey to End Gender ViolenceGetting to Diversity is a compelling, evidence-based book grounded in well-crafted multi-organizational research and the reality of people’s experiences at work. This book has the potential to change CEO mindsets, human resource practices, manager behavior, and employee well-being—if only enough people grab it and heed its powerful messages. -- Rosabeth Moss Kanter, author of Think Outside the BuildingThese influential sociologists have spent their careers studying why diversity initiatives fail and what it takes to fix them. Their data-driven book doesn’t just spotlight the problems—it’s packed with solutions. -- Adam Grant * Adam Grant Thinks Again newsletter *This book is essential reading for anyone who wants to learn which practices can actually improve managerial diversity in organizations. * Science *A book that is tailored for anyone who is craving actionable, evidence-based advice about how to create effective programs. -- Elizabeth Weingarten * Behavioral Scientist *Drawing on more than 30 years of data from 800 companies as well as in-depth interviews with managers, two leading management experts set out to explain why, despite increasing diversity in American society, change in makeup of the management rank has stalled, and how to do things better. * Human Givens Journal *The great strength of the book is its consequentialist orientation: diversity programs are evaluated solely on the basis of their impact on gender and racial inequalities in organizations, looking away from intentions and discourses…Rich and stimulating. -- Laure Bereni * La Vie des Idées *

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Book SynopsisA beautiful coffee table art book chronicling the extraordinary collaboration between Debbie Harry and H.R. Giger for Harry's 1981 solo album KooKoo. When the visual artist H.R. Giger, best known for his biomechanical creature and set design for seminal 1979 sci-fi-horror film Alien, encountered Debbie Harry, the punk icon and lead singer of globally successful New Wave band Blondie, the results were sublime. The artwork for Harry's 1981 debut solo KooKoo album cover was deemed so frightening it was originally banned on the London Underground. The fantastical videos for two of the tracks on the album, 'Backfired' and 'Now I Know you Know,' featured Giger himself piercing an Egyptian sarcophagus and a newly brunette Harry reimagined as a xenomorphic Giger creature. With photographs and words by Chris Stein, Harry's long-term collaborator, artefacts and sketches from the Giger archive, and an introduction by Debbie Harry, this is an essential behind-the-scenes insight into the processes of an incredible creative partnership.

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Book SynopsisA Sunday Times Business Book of the Year.Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy.Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. – Mo GawdatArtificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm?The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love, and the planet itself.'No one ever regrets reading anything Mo Gawdat has written.' – Emma Gannon, author of The Multi-Hyphen Method and host of the podcast Ctrl Alt DeleteTrade ReviewMo Gawdat is my life guru. His writing, his ideas and his generosity in sharing them has changed my life for the better in so many ways. Everything he writes is an enlightening education in how to be human. -- Elizabeth DayMo is an exquisite writer and speaker with deep expertise of technology . . . This book will teach you how to navigate the scary and inevitable intrusion of AI as well as who really is in control. Us. -- Dr Rupy Aujla, MBBS, BSc, MRCGP, Founder of "The Doctor's Kitchen"A proactive and bold read that provides the shake that humans need to take back our agency over AI, and therefore the fate of the world as we see it. -- Dr Camilla Pang, author of Explaining Humans: What Science Can Teach Us About Life, Love and RelationshipsA brilliant mind . . . Mo takes us on a whirlwind exploration of the fast-approaching singularity, and offers a desperate last chance to have a say in the future of humanity. Read this book! -- Tim Ash, bestselling author of Unleash Your Primal BrainNo one ever regrets reading anything Mo Gawdat has written. -- Emma Gannon, Sunday Times bestselling author of The Multi-Hyphen Method and host of award-winning podcast Ctrl Alt DeleteScary Smart is unlike anything I’ve ever read . . . What Mo does is help us analyze what it means to be human, by looking at what can or cannot happen with the rise of artificial intelligence. -- Poppy Jamie, author and founder of Happy Not Perfect

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Book SynopsisFundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in terms of background or prerequisites, assuming some familiarity with basic algebra and accounting concepts, while still reviewing important accounting principles very early on. The organization of this text has been developed to give instructors the flexibility they need.  The best-selling text has three basic themes that are the central focus of the book:? 1) An emphasis on intuition: the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.? 2) A unified valuation approach: net present value (NPV) is treated as the basic concept underlying corporate finance.?? 3) A managerial focus: the authors emphasize the role of the financial manager as a decision maker, and the

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Book SynopsisNamed a Best Book for Budding Farmers byCountry LivingFlower Farming for Profitdoes a deep dive into the least glamorous, but most important part of farminghow to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie's down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.Erin Benzakein, owner, Floret Farm;New York Timesbestselling author ofFloret Farm's A Year in FlowersWith practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about gr

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Book SynopsisWritten by experts, inspired by practitioners, focused on challenges: an authentic introduction to management in an ever-changing world.Introduction to Management is a uniquely accessible and engaging companion to managing in the real world. Placing issues of digital, environmental, and social disruption at centre-stage, it guides students through the varied and complex reality of management with ease, encouraging them to develop their own critical view of this dynamic area. Key features Each chapter is authored by an expert who is an active researcher in their field, providing insights into the disruptions and challenges faced by managers today, from those on the forefront of current thinking The running case study integrated throughout the text helps students bridge the gap between theory and real life, with thinking questions prompting them to put theory into practice Practitioner videos embedded in every chapter of the e-book offer an engaging and unique insight into the applications of theory in the workplace Opening case studies in each chapter focus on organizations spanning the public, private, and non-profit sectors, demonstrating the relevance of management theory both within and beyond traditional business settings A diverse and international range of real-world examples woven throughout the text offer a holistic view of management as a global phenomenon Digital formats and resources Introduction to Management is available for students and institutions to purchase in a variety of formats, and is supported by extensive online resources.The e-book offers a mobile experience and convenient access, with learning resources embedded and hyperlinked throughout to offer self-assessment activities and extra support: www.oxfordtextbooks.co.uk/ebooksThe student resources, accessible via the e-book, include:- Practitioner videos in every chapter - Self-test questions - Answer guidance to the end-of-chapter questions - Critical thinking guided exercises for each chapter - Flashcard glossary The book''s teaching resources, accessible online for adopting lecturers, include:- Additional case studies, to use in class- PowerPoint slides to accompany each chapter - A test bank of multiple-choice questions- Figures from the book, available to downloadTrade ReviewIn an age where technology, disruption, diversity and responsibility are taking centre stage, this text is appropriately positioned to introduce management in the context of this reality. The text provokes critical thinking in an encouraging way for those new to learning about management, and challenges the mindsets of those more familiar with management theory and practice. * Dr Natasha Katuta Mwila, De Montfort University *This text provides a robust, accessible, and yet critical introduction to management with clear examples and cases embedded throughout the text. It is an essential textbook for educators who would like to offer a rejuvenated overview of management with an eye on contemporary aspects that are critical for management such as sustainability, diversity, equality, and digitization. * Dr Omid Omidvar, Warwick Business School *Going beyond simply discussing traditional considerations in managing organisations, this text deals with contemporary challenges and puts an emphasis on societal, environmental, and digital considerations. This, in addition to the balance between theoretical concepts and practical examples, cases and insights, provides a great source of knowledge for future managers. * Dr Marianna Koukou, University of Glasgow *This text is the perfect introduction to the wonders of management insights, and how they continue to be relevant despite, or rather because of, the ever-changing and hyper-demanding (business) world we all experience. * Professor Wilfred Dolfsma, Wageningen University *This text explores the fundamental and current areas of management for undergraduate students in a novel and interesting way, and from a multitude of perspectives and contexts. * Dr Sarah Warnes, University College London *In an ever-changing world, this text helps students prepare for many of the challenges they will face during their careers. * Dr Nathalie Benesova, University of Leeds *The vast range of real-world examples and reflections in this text help to drive home to students what it takes to be an effective modern manager. The running case study will have you rooting for Lucy and co throughout! * Dr Gemma Blackledge-Foughali, Queen Margaret University *A refreshingly inclusive and wide-ranging text that encourages critical thinking. * Dr William Cooper, University of Aberdeen *Table of ContentsDavid Paulson: Running case study Part One Managing in context 1: Sarah Birrell Ivory and Emma Macdonald: Understanding management 2: Sarah Birrell Ivory and Emma Macdonald: Exploring organizations 3: Sarah Birrell Ivory and Emma Macdonald: Managing through disruption Part Two Managing an Organization 4: Simon Brooks and Sarah Birrell Ivory: The external environment 5: Simon Brooks and Sarah Birrell Ivory: The internal environment: strategy and planning 6: Emily Yarrow and Sarah Birrell Ivory: Organizational culture and change management Part Three Managing People 7: Catherine Berrington and Emma Macdonald: Human resource management 8: Ishbel McWha-Hermann and Emma Macdonald: Designing work well 9: Thomas Calvard, Sarah Birrell Ivory, and Emma Macdonald: Teams and organizational behaviour 10: Sarah Woolley and Emma Macdonald: Leading and influencing Part Four Managing through the Value Chain 11: Farah Arkadan and Emma Macdonald: Marketing 12: Anthony Alexander and Emma Macdonald: Operations and supply chain 13: Alexander Glosenberg and Emma Macdonald: Entrepreneurship and innovation

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Book SynopsisWe were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.Trade Review‘Rogers and Lasky-Fink’s research has fascinated me for a long time — and one of the reasons it’s so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write — and more likely to make a real difference in the world.’ -- Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better‘Amazing. The best book ever written on effective writing. It will change your life — and make the world a better place.’ -- Cass R. Sunstein, Harvard University, co-author of Nudge‘This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing … And I cannot imagine a better pair of authors for this book either.’ -- Robert Cialdini, author of international bestseller Influence: the psychology of persuasion‘I wish this book had existed earlier in my career, because it would have saved me from countless mistakes and wasted hours. Todd Rogers and Jessica Lasky-Fink show how effective writing makes life and work easier, more pleasant, and more productive. Read it today and you will write better tomorrow.’ -- Arthur C. Brooks, Harvard Kennedy School and Harvard Business School, author of From Strength to Strength‘However skilled a writer you are, the insights and tools presented here will make you better. The techniques speak to both courtesy and strategy: respect readers’ time, understand their needs and you’ll gain their focus and trust. Grounded in research but designed for impact.’ -- Nancy Gibbs, Edward R. Murrow Professor of Practice of Press, Politics and Public Policy at Harvard University, former managing editor of TIME, author of The Presidents Club‘Indispensable! This actionable, evidence-based guide will help you unleash the power of effective writing. Witty, well-organised, and imminently useful, Writing for Busy Readers is a gem. You’ll never craft a subpar email, text, or memo again.’ -- Katy Milkman, Wharton School, University of Pennsylvania, author of How to Change‘Inspiring and practical in equal measure and successfully shows the profound difference that effective written communication can make. The contest for people’s attention is fierce but we’ve all got a better chance with this book as our guide.’ -- Ros Atkins * BBC News *‘Science-based tips to help you cut through the noise and reach readers. This is a helpful guide to achieving your communication goals.’ -- Viorica Marian, Northwestern University, author of The Power of Language‘Cost: £17 and three hours of time. Benefit: Hundreds of hours of your time and thousands of hours of the time of others. Conclusion: Good deal.’ -- Max Bazerman, Harvard Business School, author of Complicit‘This book won’t just make you a better writer — it will turn you into a more effective communicator. Writing for Busy Readers is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.’ -- Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking‘Genius! A succinct, sage guide to writing effectively — and the only one I know of that is grounded in evidence of what really works.’ -- Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, and author of Grit‘[A] useful handbook on how to efficiently get one’s point across, whether in an email, work memo, or social media post … The thoughtful advice is pragmatic and the prose fittingly concise and straightforward. It’s Strunk & White for the internet age.’ * Publishers Weekly *

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Book SynopsisAn exciting exploration of the new frontier of finance, to value the planet and protect what has too long been treated as free and taken for granted--the natural assets we need and love most In Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets, renowned environmental strategist, speaker, world traveler and author Paula DiPerna brings a unique voice and optic to de-mystify and unveil today's most fascinating financial disruptionpricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovationscontroversial and paradoxical, but essential. In the book, you'll travel from rainforests to Wall Street, Board Rooms to the Vatican, coral reefs to mangroves to China's carbon markets. Timely, adventurous, eclectic, and accessible, Pricing the Priceless brings alive the critical financial transformation that will determine future planetary health and social stability. With power, clarity and real-world experience, the author also examines: Fascinating new financial inventions and experimentsinsurance, bonds, markets, investment fundsall aimed at pricing what is precious and vital to human well-beingHow the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and returnHow climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutionsHow once-radical ideas about measuring economic progress are now re-imagining the very purpose of capitalismWhy finance needs critical re-invention to remain credible in the face of increasing public skepticism of business-as-usual economic practice A can't-miss read for thought leaders, business executives, investors, activists, and entrepreneurs, Pricing the Priceless is a landmark that will shape the world and future, bridging the tangible and intangible to answer a critical question of rising economic and social inspiration: What is money for?Table of ContentsPreface vii 1 Michelangelo’s Finger: The Pope and the Atmosphere 1 2 Marooned: The Island of Wrong Things Measured 15 3 One of a Kind: The Gamble of Rarity and Price 31 4 Art in a Box: Pricelessness Saves Detroit 39 5 Mangroves and Money: All of Nature Is an Economic Machine 55 6 The Cosmic Penthouse: Carbon Pricing, Carbon Markets 69 7 Dare to Surmount: China Joins the Marathon 103 8 Wall Street to the Rescue? Nauru May Answer 121 9 Never Another Drop: The Flow of Water Markets 151 10 Wildlife and Wonderment: The Rhino Bond 177 11 Premiums to the Coral: Coral Reef Insurance 189 12 Forests as Infrastructure: The Forest Resilience Bond 197 13 Off Limits: The Value of Do Not Touch 213 14 Infinite Value: Return to Rome 241 References 247 Acknowledgments 253 Index 255

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Book SynopsisJessica Zwaan is a startup and technology executive with a background in Operations, People, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.Trade Review"At last, new thinking on operationalizing HR. We needed this. If you're thinking about how to take your people team to the next level, read this! Jessica's fresh thinking is the energy we need in an often predictable domain." * Ben Branson-Gateley, CEO and Co-founder, CharlieHR *"A thoroughly enjoyable read. Built for People delivers a practical guide to unleash the true power of the People Team. Jessica lays a clear path for us to follow, and it leads to People teams delivering measurably more business impact." * Huw Slater, COO, Travelperk *"Built for People is an indispensable tool for you and your team that offers a fresh approach to solving new and old issues in the workplace. It offers a clear and concise framework for rethinking how we approach and design programmes with and for employees." * Lars Schmidt, author, Redefining HR & founder, Amplify Academy *"Jessica not only offers a more humane and durably effective approach to acquiring, growing and managing great talent, but also in the fundamentals of great product management unpacked in highly-relatable terms. People leaders will take away a fresh approach to building teams, and product managers will view their discipline through a novel lens. Rarely are these two disciplines discussed in the same place, but Jessica delivers a masterclass in both." * Andy Tyra, Chief Product and Technical Officer, Whereby *"Jessica Zwaan doesn't just tell us how important People Ops should be: she urges us to make that a reality by leveraging principles used by the world's best product teams, often the same principles that our companies are already using, right down the hall." * Michael Wolfe, Co-founder, Gladly & Advisor, Point Nine Capital *"Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organizations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity. It's fantastic that her innovative ideas are now accessible to a wider audience thanks to this excellent book." * Abbie Pugh, Head of Leadership Development, Kindred Capital *"Jessica's book offers strategies that will encourage current and emerging leaders to question the status quo. Change driven by COVID and economic downturn makes this book essential reading for modern leaders who are required to manage transnational companies." * Dr Jeanne McConachie, Previous Manager, Griffith Honours College *"With brutal efficiency, accessible clarity and smart framing, this book has given People Operations and HR Professionals no excuse to opt out of "productising" the things it creates. That Jessica describes herself as a terrible (but very passionate) crafter is almost poignant because this book creates craft from process, policy and protocols that are the HR hallmark. Smart, snazzy and searching you will change forever how you view the products that are necessary to enable your people to do their best work. The future of work may be human, but the future of People Operations is product management. It's the clarion call we needed." * Perry Timms, Founder, Chief Energy Officer, PTHR *Table of Contents Chapter - 01: Why change how we execute ? The need to think like a product manager; Chapter - 02: What is the product ? The employee experience; Chapter - 03: The reconsidered responsibilities of people operations; Chapter - 04: Embedding agility with two maxims of product management; Chapter - 05: User research and evidence-based decision-making; Chapter - 06: Execute like a product squad; Chapter - 07: Iteration of people practices and processes; Chapter - 08: Standing out in the marketplace of culture; Chapter - 09: Hiring and building at scale; Chapter - 10: Metrics for success; Chapter - 11: Prioritizing people; Chapter - 12: Closing thoughts on the future;

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Book SynopsisTable of Contents 1. The Nature of Leadership 2. Leadership Behavior 3. The Leadership Situation and Adaptive Leadership 4. Decision Making and Empowerment by Leaders 5. Leading Change and Innovation 6. Power and Influence Tactics 7. Leader Traits and Skills 8. Charismatic and Transformational Leadership 9. Values-Based and Ethical Leadership 10. Dyadic Relations and Followers 11. Leadership in Teams and Decision Groups 12. Strategic Leadership in Organizations 13. Cross-Cultural Leadership and Diversity 14. Developing Leadership Skills 15. Overview and Integration

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Book SynopsisWe have reached the point of no return. The existential threat of climate change is now a reality. The world has never been more vulnerable. Yet corporations are already planning a life beyond this point. The business models of fossil fuel giants factor in continued profitability in a scenario of a five-degree increase in global temperature. An increase that will kill millions, if not billions.This is the shocking reality laid bare in a new, hard-hitting book by David Whyte. Ecocide makes clear the problem won’t be solved by tinkering around the edges, instead it maps out a plan to end the corporation’s death-watch over us.This book will reveal how the corporation has risen to this position of near impunity, but also what we need to do to fix it.This book is relevant to United Nations Sustainable Development Goal 13, Climate actionTrade Review'Ecocide is a refreshing analysis of the huge damage wrought on people and planet by the multinational corporations that play such a significant role in all of our lives. Rather than trying - and failing - to regulate these corporate behemoths, Whyte makes a compelling case that we must rid ourselves of private corporations altogether. Fast paced, original, and highly compelling, Ecocide should be required reading for activists and academics alike.'Grace Blakeley, author of Stolen: How to save the world from financialisation'This brilliant book not only offers solace to those struggling against invisible and, seemingly, invincible corporate power, it also throws us a lifeline through which we may be able to salvage everything we hold dear. Where the wall of callous indifference stands, Whyte paints a window to an alternative world away from this slow motion apocalypse. The survival of organised human life and avoidance of mass societal breakdown rests upon our ability to mobilise in demand of this alternative world. It is said “the corporation has no body to punish and no soul to condemn” and this book illustrates clearly that this kind of unaccountability is in no way exceptional to the neoliberal era, it is an inherent feature of the corporation as a shapeshifting structure of irresponsibility. Kill it so we may live.'Lowkey, rapper and activist'With a sense of urgency, but without despair, David Whyte powerfully deploys the concept of ‘ecocide’ to rigorously reveal how corporations and their reckless pursuit of profit are at fault for the existential threat posed by climate change. The time has come for solutions that are at once radical and possible.’ Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power'The timeliness of this brilliant account of the increasingly dire ecological consequences of the legal immunity of capitalist corporations could not be greater. At a moment when states everywhere are keeping corporations on life-support amidst the global pandemic of 2020, David Whyte's powerful rallying cry of 'death to the corporation' compels us to urgently address the question of 'what different form of industrial organization under what different forms of ownership' which has been for so long avoided, at such terrible cost.'Leo Panitch, author of Searching for Socialism: The Project of the Labour New Left from Benn to Corbyn'This book will have a good audience among the Extinction Rebellion movement, who may not understand the DNA of business but still feel the effects of its monopoly and expropriation of nature. It can help guide their protests and reform policies, as it is clear that corporations are at the centre of the ecological plunder we see today in the world. Ecocide is also written in an accessible way for both undergraduates and postgraduates who study political economy and business – it has excellent examples and case studies of modern business conduct. It is short, concise and easy to understand and follow, with excellent notes and references. I certainly will be putting it on my reading list.'LSE Review of Books‘Ecocide: Kill the corporation before it kills us provides an original, well-evidenced and scholarly argument that proceeds logically and in an engaging manner throughout the book. Each chapter can be taken alone, but when read together they not only alert the reader to the intrinsically ecocidal nature of the corporate form, they also provide a comprehensive and compelling argument for its dismantling. Although useful for an academic audience, this book will also be engaging for those beyond the academy with a more general interest in environmental harm.’Journal of White Collar and Corporate Crime'A brilliant introduction to how to think and act to avoid the ultimate human catastrophe.' Richard Falk, Professor Emeritus of International Law, Princeton University and former United Nations Special Rapporteur on Palestinian Human Rights'A compelling read…which ranges across political economy, legal theory and environmental studies with a fluency that is easy to admire and doesn’t just dump jargon on the reader… and changes our perspective on the problem of climate change.'Morning Star'The analysis of the connections across racialised capitalism, ecocidal corporate chains and neocolonialism is excellent. A thoroughly stimulating and thought-provoking book.'Peter Somerville, Emeritus Professor of Social Policy, College of Social Science, University of Lincoln'A fabulous book, informative and clearly argued. I learned a great deal from it.' William K. Carroll, Professor of Sociology, University of Victoria, Canada and Co-director, the Corporate Mapping Project'A hard-hitting look at the environmental impacts of all industries on our planet.'The Environment Magazine'Compellingly lays out the chilling reality of how capitalist corporations are responsible for the threat of climate change.'October Books Cooperative'Expertly situates how corporations are the driving engine of the ecological meltdown…Indispensable for a conversation we must have now, before its too late.'Occupy.com'Unique and urgently important weapon-book for climate activists.' Wolfgang Küchler -- .Table of ContentsPreface: from COVID-capitalism to survival of the speciesAcknowledgementsIntroduction: corporate ecocide1 What is the corporation?2 From colonialism to ecocide: capital’s insatiable need to destroy3 Regulation at the end-point of the worldConclusion: kill the corporation before it kills usNotes

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Book SynopsisThe study of macroeconomics can seem a daunting project. The field is complex and sometimes poorly defined and there are a variety of competing approaches. It is easy for the senior bachelor and starting master student to get lost in the forest of macroeconomics and the mathematics it uses extensively. Foundations of Modern Macroeconomics is a guide book for the interested and ambitious student. Non-partisan in its approach, it deals with all the major topics, summarising the important approaches and providing the reader with a coherent angle on all aspects of macroeconomic thought. Each chapter deals with a separate area of macroeconomics, and each contains a summary section of key points and a further reading list. Using nothing more than undergraduate mathematical skills, it takes the student from basic IS-LM style macro models to the state of the art literature on Dynamic Stochastic General Equilibrium, explaining the mathematical tricks used where they are first introduced. Fully Trade ReviewReview from previous edition This book will be an extremely valuable addition to the reading list for core graduate macroeconomics courses. It provides a fair and balanced account of the different schools of macroeconomic thought and the current state of the discipline. A large number of topics are treated; the sections which cover technical material are particularly praiseworthy. The authors convey a sense of enthusiasm about the subject and show that macroeconomics can, indeed, be exciting * Professor John Fender, University of Birmingham *This is a good addition to the textbook market. The coverage of topics is comprehensive and it takes students from an intermediate to graduate level with commendable ease * Shaun Hargreaves Heap, University of East Anglia *A remarkably clear and coherent presentation of nearly all the analytical and conceptual tools one needs to be a good macroeconomist, from the short run to the long run, from simple to more complex models, from the closed to the open economy. An impressive tour de force. * Olivier Blanchard, Robert Solow Professor of Economics, Emeritus, MIT; Fred Bergsten Senior Fellow, Peterson Institute for International Economics *This wonderful book provides a balanced and accessible account of modern macroeconomic theory. Both neoclassical and New Keynesian theories are presented in a consistent framework. Graduate students as well as advanced undergraduate students will find it an invaluable source of information. * Dirk Krueger, Professor, Department of Economics, University of Pennsylvania *This textbook fills a much needed gap between standard intermediate macro textbooks and the more advanced ones used in Ph.D training. It takes the student by the hand to lift them out of IS-LM and introduce them gently to the tools used in todays macroeconomic research. * Professor David de la Croix, Professor of Economics, Université catholique de Louvain *Table of ContentsINTERMEDIATE MACROECONOMICS; TOWARDS ADVANCED MACROECONOMICS; STOCHASTIC GENERAL EQUILIBRIUM MACROECONOMICS; MATHEMATICAL APPENDIX

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Book SynopsisThe landmark guide that built a generation of extraordinary leadersâfully updated and revised   The definitive guide to 21st Century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of businessâand this revised and updated edition provides the data and insights you need to address them all.  Jack Zenger and Jim Folkmanâs proprietary 360 feedback assessment of leaders in the real worldâhow they lead, what works, and what doesnâtâprovides the data that makes The Extraordinary Leader unique in a crowded field of such books. In this new edition, the authors deliver proven lessons based on feedback from 120,000 leaders from all corners of the globe.  Inside, youâll find: â New chapters on leadership competencies, cross training, and self-development  â&Table of ContentsAcknowledgmentsIntroduction PART IHOW INDIVIDUALS DEVELOP THEIRLEADERSHIP CAPABILITY1 Demystifying Leadership 2 Great Leaders Make a Great Difference 3 The Competency Quest 4 How The Extraordinary Leader Behaves 5 Great Leaders Possess Multiple Strengths 6 Leaders Must Fit Their Organization 7 Fatal Flaws Must Be Fixed 8 Alternative Paths for Leadership Development 9 How Individuals Develop Themselves PART I ITHE ORGANIZATION’S ROLE INFILLING THE LEADERSHIP PIPELINE10 Tailor Leadership Development to the Organization 11 Define the Scale and Scope 12 Ensure Executive Support 13 Use Powerful Learning Methods 14 Embed Leadership Development into the Culture 15 Sustain and Follow-Through PART I I ITOPICS OF SPECIAL INTEREST16 Women in Leadership 17 Measure Improvement 18 Develop Leadership Teams Appendix: Research Methodology Notes Index

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Book SynopsisColonial Americans were enamored with the rich colors and silky surface of mahogany. As this exotic wood became fashionable, demand for it set in motion a dark, hidden story of human and environmental exploitation. Anderson traces the path from source to sale, revealing how prosperity and desire shaped not just people’s lives but the natural world.Trade Review[A] fascinating book about the most coveted wood in early America and, indeed, the 18th-century British Empire… This enlightening…study does for mahogany what others long ago did for sugar and tobacco, chocolate and coffee, rubber and bananas… From an impressive number of archival sources [Anderson] has assembled a vibrant collective portrait of colonial grandees—Benjamin and William Franklin, among them—declaring their social dominance through hard-won mahogany possessions. -- Kirk Davis Swinehart * Wall Street Journal *Anderson details the history of the search for, trade in, and use of mahogany. Though the title directs readers to early America, for Anderson, America is in reality the Atlantic world. Most of the author’s time is spent among the islands of the Caribbean or near the Bay of Honduras in Belize, where mahogany was harvested. Anderson paints a picture of the Atlantic world in which travel and trade were the norm and families lived and worked up and down the coasts of North and Central America as well as on numerous Caribbean islands. -- S. A. Jacobe * Choice *From the 1720s to the mid-19th century, mahogany was the preeminent medium for conspicuous consumption on both sides of the Atlantic… However, as Anderson’s superb [book] makes abundantly clear, the polished luster of these immaculate objects came from exploitative labor practices, ecological devastation, and phenomenal business failures, all of which attested to the commodity’s natural and human cost… Anderson’s is a remarkable contribution to Atlantic history that…will be much enjoyed by anyone interested in the history of trade in colonial America and the Caribbean. -- Brian Odom * Library Journal *Anderson’s evocative and stunning Mahogany reminds us of both the deep ties between humans and trees and the sharp consequences of allowing our passion for beauty to trump nature’s capacity to sustain a species. -- Peter C. Mancall, author of Fatal Journey: The Final Expedition of Henry HudsonAnderson has crafted a rich blend of the cultural history of mahogany, the social history of logging, the economic history of the mahogany timber trade, the environmental history of Caribbean forests, and the history of the natural history of mahogany. The result is an elegant essay in Atlantic history. -- J. R. McNeill, author of Mosquito Empires: Ecology and War in the Greater Caribbean, 1620–1914This superb study of a vital early American commodity focuses on its production, distribution, and consumption from the age of sail to the era of steam. Mahogany’s sumptuousness came at a severe price, somewhat offset by enhanced knowledge of its properties and opportunities in its harvesting. With its highly nuanced and sophisticated argument, this book deserves a wide readership. -- Philip Morgan, author of Slave Counterpoint: Black Culture in the Eighteenth-Century Chesapeake and Lowcountry‘When you drink the water, think of the well-digger,’ is folk wisdom around the world. Anderson wisely adds, when you see elegant mahogany furniture, think of the hard-handed African slave hacking away, under deadly working conditions, at a tall hardwood tree in a hot, dense Caribbean rainforest. Like Sidney Mintz’s classic study of sugar, Sweetness and Power, this book makes us see the familiar in new and disturbing ways. -- Marcus Rediker, author of The Slave Ship: A Human History

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Book SynopsisInclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.Trade Review'Invaluable' - Creative Review'Hands down the best creative advertising book I have ever read!' - Inspired Magazine'Sound advice for advertising creatives' - Communication ArtsTable of Contents1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

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Book SynopsisMore than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that transla

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Book SynopsisTable of ContentsPART 1 Introduction Chapter 1: The Nature of Mathematical EconomicsChapter 2: Economic ModelsPART 2 Static (or Equilibrium) AnalysisChapter 3: Equilibrium Analysis in EconomicsChapter 4: Linear Models and Matrix AlgebraChapter 5: Linear Models and Matrix Algebra (continued)PART 3 Comparative-Static AnalysisChapter 6: Comparative Statics and the Concept of the DerivativeChapter 7: Rules of Differentiation and their use in Comparative StaticsChapter 8: Comparative-Static Analysis of General-Function ModelsPART 4 Optimization ProblemsChapter 9: Optimization: A Special Variety of Equilibrium AnalysisChapter 10: Exponential and Logarithmic FunctionsChapter 11: The Case of More Than One Choice VariableChapter 12: Optimization with Equality ConstraintsNEW Chapter 13: Further Topics in Optimization (includes Envelope Theorem and DualityPART 5 Dynamic AnalysisChapter 14 Economic Analysis and Integral CalculusChapter 15 Continuous Time: First Order Differential EquationsChapter 16 Higher-Order Differential EquationsChapter 17 DiscreteTime: First Order Difference EquationsChapter 18 Higher Order Difference EquationsChapter 19 Simultaneous Differential Equations and Difference EquationsNEW Chapter 20: Introduction to Optimal Control Theory

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Book SynopsisDon't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

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Book SynopsisTrade ReviewMore Than You Know is a lucid explanation of the exciting new developments in behavioral economics and cognitive science on the rationality and irrationality of people's economic choices. Michael J. Mauboussin has an excellent understanding of the science of what it does and does not imply for investing, purchasing, and other real-life decisions. This book is essential reading for anyone interested in the science of human nature and its relevance to the world of finance. -- Steven Pinker, Harvard University Refreshingly intelligent... engagingly shows how a multidisciplinary perspective can deepen your sense of how financial markets work. Wall Street Journal Few readers could come away from this book without being stimulated and intrigued.Los Angeles Times Los Angeles Times Wonderfully thoughtful and insightful... sophisticated and accessible, intriguing and entertaining.The Washington Post The Washington Post A fun read that draws insights from a wide range of scholarly disciplines. BusinessWeek Anyone can appreciate its flashes of Oliver Sacks-like insight. Bloomberg Magazine Mauboussin is not your average Wall Street equity analyst... [his book] can be read for entertainment... or to broaden your investment thinking. Publishers Weekly A conceptually brilliant, highly practical book that every investor and analyst needs to read-several times. Mauboussin has no peers; he understands how value is created better than anyone, anywhere. -- Clayton Christensen, Harvard Business School Mauboussin has found great insights about the science of human behavior in unconventional places and has written superbly about it. -- Robert Sapolsky, Stanford University A fascinating compendium-like a Ph.D. in investment wisdom. If you want to understand how the world's best investors think, you must read this book. -- Bill Miller, Chairman and Chief Investment Officer, Legg Mason Capital Management An insightful book on investing and investment management. -- Tom Bradley Globe & Mail

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Book SynopsisJim Stewart is Professor of HRD at Liverpool Business School, UK. He is also Chief Examiner of Learning and Development for the CIPD as well as Visiting Panel Chair and External Moderator.Patricia Rogers is part of the Postgraduate Taught Strategy and Development Group responsible for the development of postgraduate taught strategies across Coventry University, UK.

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Book SynopsisWhy do stock and housing markets sometimes experience amazing booms followed by massive busts and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles, visiting, among other places, Paris and London in 1720, Latin America in the 1820s, Melbourne in the 1880s, New York in the 1920s, Tokyo in the 1980s, Silicon Valley in the 1990s and Shanghai in the 2000s. As they do so, they help us understand why bubbles happen, and why some have catastrophic economic, social and political consequences whilst others have actually benefited society. They reveal that bubbles start when investors and speculators react to new technology or political initiatives, showing that our ability to predict future bubbles will ultimately come down to being able to predict these sparks.Trade Review'Where do financial bubbles come from? Can – and should – policy makers always try to stop them? Can investors avoid them? Quinn and Turner take us on an informative, engaging tour of the last three hundred years of bubbles and, using history as their guide, provide intriguing answers.' Richard S. Grossman, author of WRONG: Nine Economic Policy Disasters and What We Can Learn from Them.'Quinn and Turner argue that the essential elements of capital markets: money, credit and speculation are also the necessary ingredients of financial bubbles. Can we have one without the other?' William Goetzmann, author of Money Changes Everything: How Finance Made Civilization Possible'Quinn and Turner have made a major contribution to the literature on financial speculation and the bubbles to which they contribute. Not only do they provide an analytical dissection of ten salient episodes over some 300 years, they embed these narratives in an explanatory framework – the 'bubble triangle' – that links the relative marketability of financial assets and the supply of credit to speculative excess. Thus, Boom and Bust shows how to mine history for meaning, with lessons relevant today for investors and policy-makers alike.' Bill Janeway, author of Doing Capitalism in the Innovation Economy: Reconfiguring the Three-Player Game between Markets, Speculators and the State'For anyone interested in financial history, Boom and Bust is essential reading.' John Plender, Financial Times'An action-packed romp through ten of the biggest bubbles and busts of the past three centuries … Some (most) finance books are arid and hard-going; this one I couldn't put down.' Alistair Haimes, The Critic'A lovely book. It describes and draws lessons from ten financial manias, from the South Sea Bubble to 'Casino Capitalism with Chinese Characteristics'. It also explains bubbles with what the authors call 'the bubble triangle'. Its three sides consists of oxygen, which is the 'marketability' of assets, fuel, which is 'money and credit' and heat, which is 'speculation'. This combination recurs repeatedly and so do bubbles. Just like fires, financial manias and crashes are destructive, but they can also be useful, by clearing out dead wood.' Martin Wolf, Financial Times, Best Books of 2020'A readable and impressively researched title to be enjoyed by the generalist or specialist.' Niall McGarrigle, Irish Times'Written with exquisite concision and packing a wealth of detail and citation into each chapter, Boom and Bust is an instant classic.' Rebecca L. Spang, Times Literary Supplement'This wonderful book is interesting, informative, and insightful … Highly recommended.' R. M. Whaples, ChoiceTable of ContentsList of figures; List of tables; 1. The bubble triangle; 2. 1720 and the invention of the bubble; 3. Marketability revived: the first emerging market bubble; 4. Democratising speculation: the great railway mania; 5. Other people's money: the Australian land boom; 6. Wheeler-dealers: the British bicycle mania; 7. The roaring twenties and the Wall Street Crash; 8. Blowing bubbles for political purposes: Japan in the 1980s; 9. The dot-com bubble; 10. 'No more boom and bust': the subprime bubble; 11. Casino capitalism with Chinese characteristics; 12. Predicting bubbles; Acknowledgements; Endnotes; Bibliography; Index.

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Book Synopsis''Full of compelling advice on how to lead more effectively by choosing your words more wisely'' ADAM GRANT FINANCIAL TIMES Book of the MonthYour words matter more than you think. Most of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads. Today, your people do much more than simply follow orders. They contribute to performance and solve problems, and it''s time we updated our language to reflect that.In Leadership Is Language, former US Navy captain L. David Marquet offers a radical playbook to empower your people and put your team on a path to continuous improvement. The framework will help you achieve the right balance between deliberation and action, and take bold risks without endangering your mission. Among other things, you''ll learn:- How to avoid the seven common sins of questioning, from binary questions (should we do A or B?) to self-affirming questions (B is the better option, right?)- Why you should vote first, then discuss, when deciding on a plan with your team, rather than voting after discussion- Why it''s better to give your people information instead of instructionsAs a submarine captain, Marquet used his counterintuitive model of leadership to turn the worst-performing submarine crew into the best-performing one in the fleet, a story he recounted in his bestselling book Turn the Ship Around! Now, in Leadership Is Language, he draws on a wide range of examples, from the 2017 Oscars Best Picture mishap to the tragic sinking of the SS El Faro, to show you exactly how the words you use (and don''t use) impact how your people contribute.Trade ReviewFull of compelling advice on how to lead more effectively by choosing your words more wisely * Adam Grant, author of Originals and Give and Take, and host of the TED podcast WorkLife *A fascinating new paradigm for our modern leader that relies on a balance between thinking and doing, welcoming and minimizing variability, to get the most out of our teams and organizations * General (ret.) Stanley McChrystal, author of Team of Teams and Leaders *A refreshing, actionable framework that helps leaders navigate uncertainty and tackle thorny problems by bringing out the best in their people * Annie Duke, author of Thinking in Bets *In Turn The Ship Around, Marquet challenged us to change the way we lead; Now, in Leadership is Language, he challenges us to change the way we talk as leaders by dropping the archaic language of command and control and learning the language of creativity, collaboration, and commitment * Liz Wiseman, author of Multipliers *A truly unique take on leadership that re-engineers our language. Anchored in how teams actually talk, Marquet shows leaders how to leave the Industrial Age language behind us * Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up *Illustrates the powerful intersection of communication and leadership and offers simple steps to transform your thinking, your influence, and the lives in your span of care * Bob Chapman, CEO of Barry-Wehmiller and author of Everybody Matters *Drawing on a wide variety of examples from all kinds of organisation, David Marquet has written an impressive and engaging book which is not just thought-provoking, but offers simple, actionable ways of escaping the traps that our words lay for us * Stephen Bungay, author of The Art of Action *The definitive guide for those seeking to be real leaders in transformative times. David not only shows us how business and leadership has drastically changed and why the structures of yesterday are hindering our ability to business, but also how to reinvent our leadership style to meet the evolving demands of the new marketplace * Tamara Ghandour, creator of the Innovation Quotient Edge, host of Inside LaunchStreet & Author of Innovation is Everybody's Business. *This book is brilliant. Seriously * John Konrad, Author of Fire on the Horizon and founder of gCaptain *I have seen David in action using words to truly inspire and empower. This is a must-read for every leader! * George Kohlreiser, Author of Hostage at the Table, Care to Dare and Director of IMD's acclaimed High Performance Leadership Program *A useful framework for better teamwork * Financial Times, Business Book of the Month *

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Book SynopsisFor decades, thousands of people have gathered in Omaha, Nebraska for the Berkshire Hathaway AGM, and quizzed Warren Buffett and Charlie Munger on everything from the psychology of successful investors to the future of Coca-Cola and Apple. But unless you attended, for manyyears you only had access to what people could remember and report back from the meetings.In 2018, Berkshire released the archives of the annual meetings going back to 1994. Alex Morrisan equities analyst and financial writerwatched hundreds of hours of video from these annual meetings (as well as the six AGMs held since 2018), covering more than 1,700 questions asked by Berkshire Hathaway shareholders over the past 31 years. He then gathered, organized and edited the most interesting material into a comprehensive and accessible form. Buffett and Munger Unscripted is the result.From the art of intelligent capital allocation to the best ways to judge and compensate management, from understanding the nature of markets to embracing the power of long-term time horizons, this is a book with compelling insights on every page. In addition to collecting many famous quotes in their original context, it is a deep treasure trove of profound insights on all aspects of investing and business.Discover the importance of avoiding difficult decisions, the first question you should ask on a potential new investment, how to recover from unsuccessful investments, the importance of finding the right owners to partner with, Buffett and Munger's book recommendationsand much more.The perfect companion to The Essays of Warren Buffett: Lessons for Corporate America and Poor Charlie's Almanack, Buffett and Munger Unscripted belongs on the bookshelf of everyone interested in the keys to long-term success in business and investing.

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Book SynopsisLearn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

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Book Synopsis''A paradigm-shifting exploration of how to apply the techniques of science to modern life'' - TIAGO FORTE''Life isn''t linear, and yet we constantly try to mould it to linear goals. The result is fear in the face of uncertainty and a sense of failure when we don''t hit those marks. But what if instead we approached life as a playground for experimentation?Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity. Drawing on the latest science and ancient philosophy, she replaces the old linear model of success with a circular model of growth in which goals are discovered, pursued - and adapted.In this book, you will ask hard questions and design simple yet meaningful experiments to find the answers. You will learn how to break free from invisible cognitive scripts, how to harness the power of imperfection, and how to make smarter decisions when the path forward is unclear. Above all, Tiny Experiments offers not just practical tools, but a guide to reawakening curiosity and drive in a disaffected world, so that we can discover and pursue our most authentic ambitions.

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Book SynopsisWith a new foreword by Ken BlanchardAn invaluable new strategy for creating enthusiastic employees, from the author of the bestselling The One Minute Manager.Every day thousands of uninspired employees trudge to work often dooming their companies to failure with their lack of enthusiasm.Drawing on over 20 years' experience of working with hundreds of corporations across the US including America Online, Eastman Kodak, General Motors, Hershey Chocolate and Microsoft Blanchard reveals a sure-fire strategy for boosting employee enthusiasm, productivity and performance.Gung Ho! presents a simple system for inspiring employees. Based on three core ideas: work must be seen as important, workers must be put in control of their own production and managers must cheer their workers on it is a method that all employees and managers can easily implement and which has already been adopted by such major corporations as K-Mart.

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Book SynopsisHow to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A PortugTable of ContentsPrologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics xv Introduction: Likeability, Rogue Economists, and the Lovable Fool xxv Author’s Note: Why I Don’t Write about Synergy and Paradigm Shifts xxxix Part I The Crisis and the Solution 1 Chapter 1 Inside the Modern Believability Crisis: How Rockefeller’s Dimes, War Propaganda, and the Marlboro Man Ruined the World 3 The Birth of Modern PR 5 #occupywallstreet 6 The Propaganda of Revolutions 7 When Advertising Ruled the World 9 The Mass Perception Principle 10 Marketing as the Bad Guy 12 Living in the Society of Distrust 14 What Is the Believability Crisis? 15 Solving the Believability Crisis 16 Chapter 2 Navigating the Likeability Gap: What Rwanda, Golf Courses, and Ocean’s Eleven Can Teach Us about the Decisions We Make 19 The Movie Man 21 What Business Are You In? 23 The Engagement Problem 24 The Reinvention of Rwanda 26 Humility Wanted 27 The Likeability Gap 29 The Toilet Business 31 Understanding Weak Ties 32 Golf and the Likeability Gap 33 Why Relationships Are Not about Networking 34 Getting Julia Roberts 36 The Age of Equivalence 37 How Originality Died—and How We Can Get It Back 39 The Differentiation Ideal 40 The Likeability Gap and the World 42 Chapter 3 The ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win 45 The New Stupid 46 The Sexiness of Analytics 47 Data Overload, Insight Underload 48 Four Ways Data Becomes Meaningless 49 Rethinking ROI 50 The Flip Side of Data 51 Why Context Matters (and Your ‘‘Sticky’’ Website Actually Stinks) 52 The Real Reason Likeable Politicians Always Win 53 Why Results Matter More than Data 54 The Five Principles of Likeonomics 55 Part II The Five Principles of Likeonomics 57 Chapter 4 Truth 59 Oprah’s Secret 60 Are You Building on a Sinkhole? 61 The Lie Doctor and the Dalai Lama 61 Empowerment versus the Anti-Truth Policy 63 Embracing Your Inconvenient Truth 64 Selling Cardboard 66 Why Being Truthful Is So Hard 67 The Three Elements of Truth 68 Chapter 5 Relevance 73 The Relevance Challenge 75 Canada’s Favorite Storyteller 76 Handshakes in Kazakhstan 78 The Renaissance Banker 80 Making the Bank Relevant Again 81 Everyone Who Matters Knows You 81 Why Is Relevance So Hard? 83 The Three Elements of Relevance 84 Chapter 6 Unselfishness 89 Creating an Ideal World 90 The Ethical Warehouse 93 What about the Selfish Gene? 94 Wikinomics and the Rise of Collaboration 95 Finding the Altruism Gene 96 Do Doctors Need to Be Competent and Kind? 97 Why People Don’t Sue Likeable Doctors 99 How the Unselfish and Compassionate Will Rule the World 101 How Japanese Citizens Responded to Disaster with Unselfishness 102 The Customer Service Revolution Will Be Twitterized 105 Why We Are Selfish 106 The Three Elements of Unselfishness 108 Chapter 7 Simplicity 111 Desperately Seeking Simplicity 113 The Plain Language Movement 114 The Myth of Good Complexity 115 Gadget Confusion 116 Flipping the Video Camera Market 118 Winning on Simplicity 119 How Simplicity Inspires Trust 121 How Orange Got People Saving Again 122 Hypnotizing Chickens 123 How Napkins Can Explain Health Care 124 Why Simplicity Gets So Complicated 126 The Three Elements of Simplicity 127 Chapter 8 Timing 131 The Most Creative Lunch in History 133 Timing Is Everything 135 How Sweetening Changed Television History 136 Our Time-Shifted Culture 137 Gilt and Luxury with an Expiration 137 The Rise of Shopper Marketing 138 Google ZMOT 139 Why Timing Is So Tough 141 The Three Elements of Timing 142 Conclusion 145 Living in the Era of Likeonomics 146 Likeonomics on Mulberry Street 147 Part III The StoryBook 149 Introduction: How the StoryBook Works 151 Bhutan: The Real Happiest Place on Earth 153 Green Bay Packers: Why Cheeseheads Rule the NFL 155 Khan Academy: Flipping the Rules of Education 157 Maverick Adventures: Kitesurfing with Richard Branson 159 Anupy Singla: The Fast Rise of Slow Cooking 161 The Backstory: The Making of Likeonomics 165 Special Thanks 167 Notes: Further Reading and Research 169 About the Author 173 Index 175

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Book SynopsisOPEN, BALANCED DIALOGUE--THE KEY TO PEAK TEAM PERFORMANCEIn a world of rapid-fire change, it's more important than ever to build teams that work well when the pressure is onâand quality communication can mean the difference between success and failure.Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.Praise for Conversational Capacity:"This book blows the lid off everything you have learned about team building and will have you asking, 'Why didn't someone show me this before?'" -- Rick Woodcock, Chief Technology Officer of the US Naval Institute, Annapolis"Easy to implement, Craig Weber's techniques will transform your organization. We put these principles into praTable of ContentsContentsAcknowledgmentsIntroduction: Standing on the Shoulders of GiantsChapter 1:Conversational Capacity: The Missing Piece of the PuzzleChapter 2:Intentional Conflict: Why Good Intentions Are Never EnoughChapter 3:Beyond Fight and Flight: A More Intentional MindsetChapter 4:Intentional Dialogue: Skills for Balancing Candor and CuriosityChapter 5:Cultivating Our Better Angels Chapter 6:Conversational Capacity and the Value of ConflictChapter 7:Conversational Capacity and Adaptive LearningChapter 8:The Work of Building a Disciplined TeamChapter 9:Conversational Capacity and the Challenge of Team LeadershipClosingThe Road Less Traveled

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Book SynopsisA guide providing hands-on value to frontline salespeople as well as sales managers and executives. It shows how to streamline the sales process by understanding buyers, their situations and their needs; supplying mutually defined solutions to customers' recognized problems; gaining access to decision makers; and controlling the buying process.

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Book SynopsisReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.Table of ContentsSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.

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Book SynopsisFrederick P. Brooks, Jr., was born in 1931 in Durham, NC. He received an A.B. summa cum laude in physics from Duke and a Ph.D. in computer science from Harvard, under Howard Aiken, the inventor of the early Harvard computers. At Chapel Hill, Dr. Brooks founded the Department of Computer Science and chaired it from 1964 through 1984. He has served on the National Science Board and the Defense Science Board. His current teaching and research is in computer architecture, molecular graphics, and virtual environments. He joined IBM, working in Poughkeepsie and Yorktown, NY, 1956-1965. He is best known as the father of the IBM System/360, having served as project manager for its development and later as manager of the Operating System/360 software project during its design phase. For this work he, Bob Evans, and Erick Block were awarded and received a National Medal of Technology in 1985. Table of Contents 1. The Tar Pit. 2. The Mythical Man-Month. 3. The Surgical Team. 4. Aristocracy, Democracy, and System Design. 5. The Second-System Effect. 6. Passing the Word. 7. Why Did the Tower of Babel Fail? 8. Calling the Shot. 9. Ten Pounds in a Five-Pound Sack. 10. The Documentary Hypothesis. 11. Plan to Throw One Away. 12. Sharp Tools. 13. The Whole and the Parts. 14. Hatching a Castrophe. 15. The Other Face. 16. No Silver Bullet -- Essence and Accident. 17. "No Silver Bullet" ReFired. 18. Propositions of The Mythical Man-Month: True or False? 19. The Mythical Man-Month After 20 Years. Epilogue. Notes and references. Index. 0201835959T04062001

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Book SynopsisLearn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.Table of ContentsIntroduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn’t 7 Chapter 2: What We Know Now That We Didn’t Know Then 21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mind of the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious Processes Underlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses 93 Chapter 7: New Understandings of Consumer Goals and Motivation 105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That Please Consumers’ Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers’ Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing 235 Chapter 15: Traditional Approaches: Why Not Just Ask People? 237 Chapter 16: Neuromarketing Measures: Listening to Signals from the Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways to Learn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs 285 Part V: Living with Neuromarketing: Practical and Ethical Considerations 297 Chapter 19: Five Things You Need to Know about Neuromarketing Studies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful Neuromarketing Studies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public Policy Implications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing 371 Index 379

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Book SynopsisExposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk.Table of ContentsPreface ix Chapter One Bonds Are Safer Than Stocks 1 Chapter Two Asset Allocation Short-Cuts 17 Chapter Three Volatility and Only Volatility 27 Chapter Four More Volatile Than Ever 37 Chapter Five The Holy Grail—Capital Preservation and Growth 49 Chapter Six The GDP–Stock Mismatch Crash 55 Chapter Seven 10% Forever! 67 Chapter Eight High Dividends for Sure Income 75 Chapter Nine The Perma-Superiority of Small-Cap Value 83 Chapter Ten Wait Until You’re Sure 93 Chapter Eleven Stop-Losses Stop Losses 105 Chapter Twelve High Unemployment Kills Stocks 113 Chapter Thirteen Over-Indebted America 131 Chapter Fourteen Strong Dollar, Strong Stocks 153 Chapter Fifteen Turmoil Troubles Stocks 161 Chapter Sixteen News You Can Use 171 Chapter Seventeen Too Good to Be True 181 Notes 191 Acknowledgments 201 About the Authors 205

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Book SynopsisTrade Review"It's a psychological thriller, each page percolating with the triumphant darkness that is Marc David Rich." --Bloomberg News "An empathetic look at the notorious Marc Rich, one of the most successful and controversial commodities traders in recent history and a key figure in the invention of the spot market. With unparalleled access to Rich, his family and associates, business journalist Ammann paints a nuanced portrait of the man vilified for trading with Iran and apartheid-era South Africa, accused of being the biggest tax fraudster in U.S. history and recipient of an infamous presidential pardon. This meticulous account sets the record straight on a reluctant public figure who lost in the court of public opinion, but escaped being tried in a court of law." --Publishers Weekly "Is Rich a rogue or a philanthropic businessman? Ammann lets readers draw their own conclusion. This book reads like a cross between a rags-to-riches saga and a cloak-and-dagger thriller, but it's also an excellent and timely primer on the world of commodities trading within a global economy and will greatly appeal to readers interested in current events." --Library Journal

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Book SynopsisHow to connect business value to story.Trade ReviewDamodaran's success in combining storytelling with traditional financial analysis and valuation is unprecedented. The book has the potential to be a cornerstone of both traditional valuation and business "pitching" as it shows how individuals from each world can benefit from co-opting tools from the other. The author takes us on his personal journey into the realization that numbers need a narrative in order to make them persuasive. -- Paul Johnson, Nicusa Investment Advisors Professor Damodaran's point-counterpoint case studies make valuation a good read. Self-critical in his contemporary examples, he wisely cautions the reader that quality valuation requires both the right and the left side of one's brain-the number cruncher and the storyteller. -- Thomas E. Copeland, University of San Diego Damodaran, instructor to many on valuation, clearly demonstrates that quantitative valuation formulas are not sufficient: they must be applied with a more qualitative narrative about the business. But qualitative analysis has its dangers, not the least that we insert our own biases into the narrative. Damodaran nicely weaves stories into the more formal quantitative analysis, with check and balances that yield a more confident valuation. -- Stephen Penman, author, Accounting for Value No one has contributed more to the craft of valuation than Aswath Damodaran. In Narrative and Numbers, he correctly shows that you can't understand the stock without the story. After Damodaran's eye-opening tour, you will forever appreciate the vital contribution of human nature to number-crunching. -- Michael Mauboussin, Head of Global Financial Strategies, Credit Suisse Damodaran takes us to the place where Joseph Campbell, Warren Buffett, and the best quantitative analyses of Nassim Taleb intersect, and his journey uncovers new value and risk missed by analysts who bias themselves by relying solely on storytelling or number-crunching. It's a hero's journey best supported by humility-and this first-person account of Aswath's own evolving narratives, analyses, and valuations of Alibaba, Amazon, Uber, Theranos, Ferrari, and more. He may have started as a quant, but Damodaran's now one of the most balanced analysts-and wonderful business and financial storytellers-writing and teaching today. -- David Foster, CEO, Business Valuation Resources For adventurous chefs and readers with a serious interest in gastronomy, Mouthfeel should prove a handy reference tool. Japan TimesTable of ContentsPreface 1. A Tale of Two Tribes 2. Tell Me a Story 3. The Elements of Storytelling 4. The Power of Numbers 5. Number-Crunching Tools 6. Building a Narrative 7. Test-Driving a Narrative 8. From Narratives to Numbers 9. Numbers to Value 10. Improving and Modifying Your Narrative-the Feedback Loop 11. Narrative Alterations-the Real World Intrudes 12. News and Narratives 13. Go Big-the Macro Story 14. The Corporate Life Cycle 15. The Managerial Challenge 16. The Endgame Notes Index

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Book SynopsisHow to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! 'This will be the Bible of Network Marketing.'— Doug Wead, former special assistant to the president, the Bush Administration

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Book SynopsisGrow your own gorgeous flowers that fill your house with scent. Look after the planet by reducing your blooms' air miles.Trade ReviewWith such a friendly writing style, it is easy to imagine cutting your home-grown blooms in the morning and delivering them to the local florist, with the author at your side. [...] For those who want to grow cut flowers simply for pleasure and to fill their home with blooms, this book is also essential reading. * RHS The Garden *Georgie Newbery gives sound and cheery advice on growing, displaying and - if that is your bag - selling [flowers] in The Flower Farmer's Year. * The Sunday Times *The Flower Farmer's Year gives advice targeted to our mild, dark-in-winter climate, and also gives practical advice on both preparing flowers for sale, and most importantly of all perhaps, how to actually sell them! * The Oak Tree Low Carbon Farm *A real treat for anyone who love to grow flowers for business or pleasure. * All That Women Want *It's the sort of book that will make you want to jack in your day job and start growing sweet peas, dahlias and roses for a living. * The Bath Magazine *Whether you're an amateur gardener or aspiring artisanal florist the book won't be read just once, with its wealth of invaluable information and beautiful pictures you'll find yourself returning to Georgie's blooming corner of Somerset again and again. * RandBConsultants *There's something magical about fresh flowers and this stunningly presented book can't help but captivate the novice and experienced grower alike. * Organic Farmer *Artisan flower farmer Newbery brings horticultural and agricultural logic to the process of farming flowers—planning, planting, growing, harvesting, and then arranging them—in a way that surprises and enlightens. * Publisher's Weekly *I love this book – it’s a beautiful yet practical and accessible guide that will help you transform whatever sized patch you have into an abundant oasis of flowers. -- Gardener, food writer and broadcaster, Mark DiaconoGeorgie has written an inspiring book for anyone who's ever wondered what it would be like to grow flowers on a commercial scale. -- Constance Craig Smith * The Daily Mail Weekend Magazine *If you’re thinking of setting yourself up as a flower farmer, you’ll find Georgie’s book indispensable. And if you’d simply like to grow flowers for pleasure, then I’m sure you’ll really enjoy the book too. Plus it would make a great Christmas present…! -- Rona Wheeldon * Flowerona.com *This coffee table book is both beautiful and practical, with more than 200 pages of well-written and wonderfully illustrated advice and inspiration. A must for the flower lover in your life! * Countryside Magazine *Whether you are actually planning to flog a few flowers or just want decent, straightforward advice on creating a cutting garden for your own use, this book is an excellent choice. -- Naomi Slade * Berks and Bucks Life *Table of ContentsForeword by James Alexander-Sinclair Introduction: Why grow cut flowers? 1. Getting started 2. Annuals 3. Biennials 4. Perennials 5. Bulbs & corms 6. Shrubs 7. Roses 8. Dahlias 9. Sweet peas 10. Herbs 11. Wildflowers 12. Cutting, conditioning & presenting cut flowers 13. Hedgerow Christmas 14. Starting a cut-flower business 15. Where to sell 16. Marketing & social media Afterword Appendix 1: The flower farmer’s year planner Appendix 2: Plant names Resources Index

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Book SynopsisSuccessful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.Table of ContentsPART 1: Foundations for services marketing1: Introduction to services2: Consumer behaviour in services3: Customer expectations of service4: Customer perceptions of service5: The gaps model of service qualityPART 2: Understanding customer requirements6: Listening to customers7: Building customer relationshipsPART 3: Aligning service design and standards8: Service innovation and design9: Customer-defined service standards10: The physical and virtual servicescapePART 4: Delivering and performing service11: Employees' roles in service delivery12: Customers' roles in service delivery13: Delivering service through electronic channels and intermediaries14: Managing demand and capacity15: Service recoveryPART 5: Managing service promises16: Managing external and internal communications17: Pricing of servicesPART 6: Service and the bottom line18: The financial impact of service quality

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Book SynopsisDON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESSCan you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helpedor hurtyour career?Whether you're new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.The HBR Guide to Finance Basics for Managers will help you: Learn the language of finance Compare your firm's financials with rivals' Shift your team's focus from revenues to profits Assess your vulnerability to industry downturns Use financial data to defend budget requests Invest smartly through cost/benefit analysis

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