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Book SynopsisClassic style and British manufacturing are both experiencing a boom in demand-driven by a desire among consumers for authentic, quality products. Britain is uniquely placed to benefit from this resurgence, given the number of heritage companies still producing at the top of their game. From the world-famous Barbour in South Shields in the north of England to John Lobb in London, many of these fine businesses remain in family ownership, protective of their traditions and justifiably proud of their products. Many are the bearers of warrants from the British Royal family and all are over 100 years old. Horst Friedrichs explores the historic places where these British brands have become some of the strongest in the world: Johnston's of Elgin in the north of Scotland, Corgi socks in southern Wales and John Smedley in Derbyshire. By highlighting the stories of these legendary brands-both new and old, grand and humble- Friedrichs and Crompton show how relevant these companies and their traditional production techniques still are. A Very British Heritage is a must-read for anyone that appreciates well-crafted products and timeless style.

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Book SynopsisFrom the bestselling author of The Tao of Coaching comes a book on how to motivate and inspire others - and yourself! Motivation is much more than just a few words of praise. It is an essential skill which anyone can learn, and with which you can have an indelible, positive impact on yourself and others. Yet most of us are never taught this crucial life skill. In this book, bestselling author Max Landsberg fills that gap, providing simple tools, tips and techniques that really work. One of the key points of the book is, you cannot motivate someone else if you are not motivated yourself. Landsberg examines what it takes to motivate yourself, at work and at home, as the basis for inspiring and motivating those around you.Trade Review'Successfully demystifies the murky world of motivation' - Ben Cannon, Goldman Sachs. `Few investments are risk free. Motivation is one of them. This practical and engaging guide helps to show you the way' - Adair Turner, former Director General, CBI.

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Book SynopsisOffers a version of the comprehensive guide to help any organization go "boundaryless" - and become a company with the ability to quickly, proactively, and creatively adjust to changes in the environment.Table of ContentsForeword by: C. K. Prahalad. Foreword by: Lawrence A. Bossidy. Preface. The Authors. * A New World Order: Rising to the Challenge of New Success Factors. Stepping Up to the Line: How Boundaryless Is Your Organization? Part One: Free Movement Up and Down: Crossing Vertical Boundaries. First Person: Cesar Guajardo, General Director, Praxair Mexico. * Toward a Healthy Hierarchy. Stepping Up to the Line: How Healthy Is Your Organization's Hierarchy? * Rewiring and Retuning the Hierarchy. Part Two: Free Movement Side to Side: Crossing Horizontal Boundaries. First Person: Daniel Vasella, Chairman and CEO, Novartis AG. * Beyond Turf and Territory. Stepping Up to the Line: How Congruent Are Your Organization's Horizontal Boundaries? * Integrating Resources to Serve the Customer. Part Three: Free Movement Along the Value Chain: Crossing External Boundaries. First Person: Jim Madden, President, CEO, and Chairman of the Board, Exult. * Toward Partnership with Customers and Suppliers. Stepping Up to the Line: How Well Linked Is Your Organization's Value Chain? * Strengthening the Value Chain. Part Four: Free Global Movement: Crossing Geographic Boundaries. First Person: Mieko Nishimizu, Vice President, World Bank South Asia Region. * Toward the Global Corporation. Stepping Up to the Line: How Far Along the Path to Globalization Is Your Organization? * Actions for Global Learners, Launchers, and Leaders. * Conclusion: Leading Toward the Boundaryless Organization. Stepping Up to the Line: Are You a Boundaryless Leader? Notes. Index.

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Book SynopsisThis book reveals the three most important capabilities leaders must demonstrate today: the ability to set strategy, empathize with others, and take risksall at the same time. In Head, Heart, and Guts, leadership experts David Dotlich, Peter Cairo, and Stephen Rhinesmithwho teach and coach CEOs and executive teams throughout the worldargue that to be successful in a complex, matrixed, fast-moving world, whole leaders must set strategy, develop trusting relationships with others, and consistently do the right thing based on personal values. Partial leaders, often the product of traditional executive programs, may be successful in the shortrun, but their companies lose over time. Filled with case studies of companies such as Bank of America, Johnson & Johnson, Novartis, and UBS, Head, Heart, and Guts, lays out specific steps and actions for leaders who want to grow beyond their leadership comfort zone and an action plan for companies that want to move beyond tried-and-true Trade Review"balanced, progressive view of leadership." (CPO Agenda, September 2006)Table of ContentsIntroduction. Part One: The Case for Whole Leadership. 1. Whole Leadership Versus Partial Leadership. 2. Developing Leaders the Systemic, Integrated Way. Part Two: Head Leadership. 3. Rethinking the Way We Do Things Around Here. 4. Reframing the Boundaries. 5. Getting Things Done. 6. Developing and Articulating a Point of View. Part Three: Heart Leadership. 7. Balancing People Needs with Business Requirements: Touching All the Bases. 8. Delivering Integrated Solutions Through Trust. 9. Working with and Leading People from Diverse Cultures: Developing True Empathy. 10. Overcoming Personal Derailers in Working with Others. Part Four: Guts Leadership. 11. Taking Risks with Little or No Data. 12. Balancing Risk and Reward. 13. Acting with Unyielding Integrity. Part Five: Mature Leadership. 14. Developing Mature Leaders for the Twenty-First Century. References. About the Authors. Index.

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Book Synopsis

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Book SynopsisHow to get someone, somewhere, to do something.   The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.  Here’s how you can do it. And do it better.Trade Review“Mad Men ad man Josh Weltman knows how to sell.” -- Fast Company co.CREATE "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch….[His] book Seducing Strangers: How to Get People to Buy What You’re Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry.” -- Vulture.com Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm

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Book SynopsisDetermined to keep this year's New Year's resolution to curb that spending and bank more money to boot? This book has practical and painless ideas to stretch the performance of the reader's current income by slashing spending.Table of ContentsIntroduction. Part I: Getting Down to Basics. Chapter 1: Living Frugally in a Spendthrift World. Chapter 2: All in the Family: Establishing a Frugal Front. Chapter 3: Eliminating Debt and Setting Up a Budget. Part II: Eating Like a King with a Peasant’s Purse. Chapter 4: Going to the Grocery without Being Taken to the Cleaners. Chapter 5: No More Macaroni and Cheese, Please! Creating Frugal Meals. Chapter 6: Quick and Thrifty Cooking Tips. Part III: Funding the Frugal Family. Chapter 7: Cutting Kid Costs: Providing the Basics on a Tight Budget. Chapter 8: Putting Kids through School While Protecting Your Pocket. Chapter 9: Looking Good and Feeling Good on a Tight Budget. Chapter 10: The Family That Plays Together, Stays Together: Frugal Family Fun. Chapter 11: Frugal Holiday Fun Year ’Round. Chapter 12: Celebrating Special Occasions, Frugal-Style. Part IV: Enjoying a Frugal Home and Hearth. Chapter 13: Saving Money around the House and Driveway. Chapter 14: Cutting Utility and Service Bills. Chapter 15: Saving Money on Big-Ticket Items. Chapter 16: Calling Secondhand Rose: Finding Quality in Previously Owned Merchandise. Part V: Part of Tens. Chapter 17: Ten Frugal Ways to Tell Your Sweetheart, “I Love You!” Chapter 18: Ten Frugal Gift-Giving Ideas. Index.

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Book SynopsisEverything you need to know about parliamentary procedure in terms of organizing and running different types of meetings can be found in this comprehensive 3-panel guide. All of the guidelines featured in the original Robert's Rules of Order publicationâfrom key definitions to step-by-step meeting proceduresâare described in up-to-date detail through BarCharts' handy color-coded format.

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Book SynopsisAlexandra Levit is an internationally recognized thought leader, futurist and consultant. She conducts primary workplace research on behalf of Fortune 500 companies including American Express, Deloitte, PepsiCo, Whirlpool and, previously, the Obama administration. A columnist for the New York Times and Forbes, she also has been named 'Top Entrepreneur to Follow on Twitter' by Forbes, 'Top Career Expert to Follow on Twitter' by Mashable and 'Top Business Expert to Follow on Twitter' by CEOWorld and has been recognised by Thinkers50 as one of the 'top 30 new leadership thinkers to watch in 2019'Trade Review"Humanity Works reminds leaders that the future doesn't happen to us; we can create it. And, with this book as our guide, we can build the future smartly, thoughtfully, and effectively." * Douglas Conant, Founder and CEO, ConantLeadership, Former CEO, Campbell Soup Company *"Humanity Works takes you on a journey from past to present to future in a way that's both inspiring and educating. Let Alexandra Levit help prepare you for the future of work, prevent your job from being automated and help you grow your company. Humanity Works reminds us that despite the rise of new technologies, it's our basic humanity that will keep us employed and fulfilled long term." * Dan Schawbel, Partner & Research Director, Future Workplace *"As a baby boomer leader, I am always looking for new strategies to ensure my company's competitiveness and profitability in a business world that's constantly changing. Alexandra Levit's Humanity Works is an essential guide for understanding the critical role human talent will play in the age of smart machines and evolving workplace norms." * Karyn Schoenbart, CEO, The NPD Group and Author, Mom.B.A. *"In our work with entrepreneurs, we've observed that the most successful leaders don't just react to current trends. They see them coming and take proactive steps to adapt their businesses and their mindsets. Alexandra Levit's Humanity Works should be in the hands of every person who wants to stay several steps ahead in the workplace of the future." * Scott Gerber, CEO, Young Entrepreneur Council *"For too long, management practices have been stuck in a twentieth-century model where workers largely report to an office every day and stay with one company for decades. But businesses no longer operate this way, and leadership needs to catch up with twenty-first-century realities and prepare for the rapidly changing nature of when, where, and how work gets done. In Humanity Works, Alexandra Levit does a phenomenal job of combining future-of-work theory, research, and real-world examples to provide managers and leaders with the information and tools they need to prepare successful twenty-first-century teams." * Sara Sutton Fell, Founder & CEO, FlexJobs, Remote.co & 1 Million for Work Flexibility *Table of Contents Chapter - 00: Introduction; Chapter - 01: This isn’t your parents’ workforce; Chapter - 02: Technology advances and the next chapter of industry; Chapter - 03: Humans as prized commodities; Chapter - 04: Evolving work structures; Chapter - 05: Mechanics of tomorrow’s gig economy; Chapter - 06: Choose your own adventure – Career customization; Chapter - 07: The future of workplace culture and experience; Chapter - 08: So long, textbook CEO; Chapter - 09: The organizational puzzle

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Book SynopsisIn 1962, Masahiro Shima founded Shima Seiki, with the aim of developing a fully automated seamless glove-knitting machine. Following this success, the company expanded into flat knitting machines. However, the age of the computer brought a whole new era for Shima Seiki. By committing to computerization in its mainstream products, Shima Seiki gradually began to stand apart from its competitors. Shima Seiki's focus on computer-aided knit design and programming, in fact led to a revolution in the fashion industry. Written by the inventor himself, this book looks at how Masahiro Shima developed both the technology and philosophy to enable his company to be market leaders in industrial knitting machines - and fundamentally change the fashion industry. This culminated in the launch of the company's Wholegarment knitting machine in 1995, which altered forever the way knitted garments are produced, and which today is used by fashion manufacturers across the world.

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Book SynopsisWhat is your purpose? This is probably the single most important question you can ask yourself and the answer will shape your future. However, it's not always straightforward. We are led to believe that our purpose is connected with how much we achieve, the accumulation of possessions, or attaining status in society. Nothing could be further from the truth. Your personal purpose is your internal compass. It is your big `why'. It is the meeting point between your passion and your talent. When you are on purpose you unlock the necessary skillset to thrive in today's complex and unpredictable world. Ultimately your personal purpose is an aspirational reason for being, which inspires and guides your life. It is a deep conviction about what is most important that shapes your mindset, behaviour and actions. It has a timeless quality, which is beyond circumstance and provides the meaning and direction of your life.

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Book SynopsisDo you need to get back in control of your cash? Do you want to understand your money emotions? Are you happy to talk about sex, make-up and shoes, but shy about your financial feelings?With more and more women stepping up to take charge of their financial destiny, SHECONOMICS will help you master your money and understand the complex feelings that can stand in your way. Whether you want tips on taking emotional control of your finances, choosing monetary goals and planning how to achieve them, paying off loans, sorting out pensions, investing, spending or simply living within your means, this is the book for you. Karen and Simonne have devised seven simple yet effective laws of ''sheconomics'' to help you change your attitude to personal finance, get your money madness under control and secure a financial future that doesn''t depend on Prince Charming or a lottery ticket. With real-life stories, case-studies and experiences gathered from years of working

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Book SynopsisBE AS EXCELLENT AS YOU CAN BE In this 5th anniversary edition Kevin Duncan has teamed up with his daughter to produce a thoroughly updated, cross-generational compendium of helpful advice. It draws together 50 ingenious thoughts to improve your attitude and your approach to life and work, with each section now augmented by Rosie Duncan’s informed suggestions about how to apply them. The Excellence Book is a life-affirming handbook to help you be the best you can be – whatever your age or seniority.

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Book SynopsisCut risk and generate profit even after the market drops The Second Leg Down offers practical approaches to profiting after a market event. Written by a specialist in global macro, volatility and hedging overlay strategies, this book provides in-depth insight into surviving in a volatile environment. Historical back tests and scenario diagrams illustrate a variety of strategies for offsetting portfolio risks with after-the-fact options hedging, and the discussion explores how a mixture of trend following and contrarian futures strategies can be beneficial. Without a rational analysis-based approach, investors often find themselves having to cut risk and buy protection just as options are at their most over-priced. This book provides practical strategies, expert analysis and the knowledge base to assist you in recovering your portfolio. Hedging strategies are often presented as expensive and unnecessary, especially during a bull market. When equity indicesTable of ContentsPreface xi Acknowledgements xiii About the Author xv Chapter 1 Introduction 1 The Airplane Ticket Trade 1 The Bull Cycle 2 The Renegades 3 Claws of the Bear 3 Zugzwang 4 The Sceptics 5 A Sad Truth 5 Common Mistakes 6 Imprecise but Effective 7 Hedging Against Implausible Scenarios 8 A Black Swan in Correlation 8 Taking Profits 8 The Good, the Bad and the Ugly 9 The Great Escape 9 Having a Plan 10 Trend Following as a Defensive Strategy 11 Taking the Offensive 12 The Pre-Conditions for Market Crises 12 Banks: The Great Multiplier 13 A Change in Risk Regime 13 Chapter 2 “Safe” Havens and the Second Leg Down 14 The Matterhorn 15 Mrs. Watanabe’s No. 1 Investment Club 18 The Risk of What Others are Holding 19 The Risk of What Others are Likely to Do 22 Here We Go Again 24 Summary 28 Chapter 3 An Overview of Options Strategies 29 The Building Blocks: Calls and Puts 29 Why Buy a Call or Put? 34 The Black–Scholes Equation and Implied Volatility 36 The Implied Volatility Skew 38 Hedging Small Moves 38 Delta Hedging: The Idealised Case 39 Practical Limits of Delta Hedging 41 Hedging Options with Other Options 43 Put and Call Spreads 43 Straddles and Strangles 44 The Deformable Sheet 46 Skew Dynamics for Risky Assets 48 The 1×2 Ratio Spread and Its Relatives 50 The Batman Trade 53 Implied Correlation and the Equity Index Skew 56 From Ratios to Butterflies 59 Calendar Spreads 65 Summary 67 Chapter 4 Hedging the Wings 68 Taking the Other Side of the 1×2 68 Comparing the 25 and 10 Delta Puts 69 Hedging Sovereign Bond Risk 78 Selling Put Ratio Spreads on the S&P 500 83 The Hypothetical Implied Distribution 83 Our Findings So Far 84 Back-Tests: A Cautionary Note 84 A Short Digression: Delta-Neutral or Comfortably Balanced? 87 The 665 Put 87 Implications of the Square Root Strategy 88 Futures vs Spot 89 A Dramatic Example 89 A Cross-Sectional Study 91 The “New” VIX: Model-Independent, Though Not Particularly Intuitive 94 The Spot VIX: Oasis or Mirage? 94 Migrating to VIX Options 98 Reflections on Figure 4.36 101 Migrating to Different Markets: The V2X 103 Risk-Regime Analysis 104 Conditional Performance of Hedging Strategies 106 Summary 109 Chapter 5 The Long and the Short of It 110 Short-Dated Options 110 The Physicists Weigh In 112 Buying Time 117 Long-Dated Options 119 Far from the Madding Crowd 121 R Minus D 122 The Lumberjack Plot 125 Selective Application of the Weekly Options Strategy 126 Summary 127 Chapter 6 Trend Following as a Portfolio Protection Strategy 128 What is Trend Following? 128 Trend Following Dogma 130 The Crisis Alpha Debate 131 An Aside: Diversifying Across Time 134 Taking Advantage of a Correction 135 The Niederhoffer Argument 135 Chasing 1-Day Moves 138 Pushing the Analogy Too Far 139 Analysing the Data Directly 141 LEGO Trend Following 142 Summary 143 Chapter 7 Strategies for Taking Advantage of a Market Drop 144 The Elastic Band 144 Trading Reversals 147 More Texas-Style Hedging 149 Selling Index Put Spreads 151 Breathing Some Life into the Equity Risk Premium 152 Buying VIX Puts 153 Selling VIX Upside 154 The Remarkable Second Moment 155 Summary 158 Chapter 8 “Flash Crashes”, Crises and the Limits of Prediction 159 Lord of the Fireflies 159 Cascading Sales 160 A Concrete Example 162 An Aside 162 Paths, Prints 163 The Role of the Central Bank 164 Credit Cycles at the Zero Bound 164 The Monetary Policy Palette 165 Reading the Tea Leaves 168 Summary and Conclusion 169 Glossary 171 References 173 Index 177

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Book SynopsisSue Bishop is a trainer, consultant and author of several training sourcebooks (also published by Kogan Page).Table of Contents Chapter - 00: Introduction; Chapter - 01: To be, or not to be?; Chapter - 02: Prepare to assert yourself; Chapter - 03: Positive thinking; Chapter - 04: Rights and wrongs; Chapter - 05: Now and then; Chapter - 06: Now see hear; Chapter - 07: Body talk; Chapter - 08: Relationships; Chapter - 09: Words and phrases; Chapter - 10: Power; Chapter - 11: Yes and no; Chapter - 12: Problem people; Chapter - 13: Tricky situations; Chapter - 14: Evolving technologies

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Book SynopsisPeter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specialising in the development of customer focused business strategies, with a strong focus on Key Account Management, Global Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working 'hands on' with clients around the world. He is author of Key Account Management, Key Marketing Skills, Global Account Management, and Key Account Management in Financial Services (all published by Kogan Page).Table of Contents Section - ONE: The value machine; Chapter - 01: The value machine; Chapter - 02: Leadership – the pivotal activity; Chapter - 03: Fuelling the value machine; Section - TWO: Targeting; Chapter - 04: Market segmentation; Chapter - 05: Customer classification; Chapter - 06: Account management – being appropriate; Section - THREE: Matching; Chapter - 07: The people; Chapter - 08: The business strategy; Chapter - 09: The value creation process; Section - FOUR: Aligning; Chapter - 10: The critical success factors; Chapter - 11: Getting cross-functional teams to work; Chapter - 12: Leading the change

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Book SynopsisMaximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business assetyour peopleand this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics projectWork with qualitative dataCollect data via communicationsFind the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 How This Book is Organized 3 Part 1: Getting Started with People Analytics 3 Part 2: Elevating Your Perspective 4 Part 3: Quantifying the Employee Journey 4 Part 4: Improving Your Game Plan with Science and Statistics 5 Part 5: The Part of Tens 5 Beyond the Book 5 Where to Go from Here 7 Part 1: Getting Started With People Analytics 9 Chapter 1: Introducing People Analytics 11 Defining People Analytics 12 Solving business problems by asking questions 14 Using people data in business analysis 19 Applying statistics to people management 20 Combining people strategy, science, statistics, and systems 21 Blazing a New Trail for Executive Influence and Business Impact 22 Moving from old HR to new HR 22 Using data for continuous improvement 24 Accounting for people in business results 24 Competing in the New Management Frontier 25 Chapter 2: Making the Business Case for People Analytics 27 Getting Executives to Buy into People Analytics 29 Getting started with the ABCs 29 Creating clarity is essential 30 Business case dreams are made of problems, needs, goals 30 Tailoring to the decision maker 31 Peeling the onion 32 Identifying people problems 34 Taking feelings seriously 35 Saving time and money 36 Leading the field (analytically) 37 People Analytics as a Decision Support Tool 38 Formalizing the Business Case 40 Presenting the Business Case 41 Chapter 3: Contrasting People Analytics Approaches 43 Figuring Out What You Are After: Efficiency or Insight 44 Efficiency 44 Insight 45 Having your cake and eating it too 46 Deciding on a Method of Planning 47 Waterfall project management 47 Agile project management 47 Choosing a Mode of Operation 50 Centralized 51 Distributed 52 Part 2: Elevating Your Perspective 55 Chapter 4: Segmenting for Perspective 57 Segmenting Based on Basic Employee Facts 58 “Just the facts, ma’am” 58 The brave new world of segmentation is psychographic and social 62 Visualizing Headcount by Segment 62 Analyzing Metrics by Segment 63 Understanding Segmentation Hierarchies 65 Creating Calculated Segments 68 Company tenure 68 More calculated segment examples 72 Cross-Tabbing for Insight 74 Setting up a dataset for cross-tabs 74 Getting started with cross-tabs 75 Good Advice for Segmenting 78 Chapter 5: Finding Useful Insight in Differences 79 Defining Strategy 80 Focusing on product differentiators 83 Identifying key jobs 85 Identifying the characteristics of key talent 86 Measuring If Your Company is Concentrating Its Resources 87 Concentrating spending on key jobs 88 Concentrating spending on highest performers 88 Finding Differences Worth Creating 93 Chapter 6: Estimating Lifetime Value 95 Introducing Employee Lifetime Value 96 Understanding Why ELV Is Important 97 Applying ELV 99 Calculating Lifetime Value 101 Estimating human capital ROI 102 Estimating average annual compensation cost per segment 103 Estimating average lifetime tenure per segment 103 Calculating the simple ELV per segment by multiplying 104 Refining the simple ELV calculation 106 Identifying the highest-value-producing employee segments 107 Making Better Time-and-Resource Decisions with ELV 108 Drawing Some Bottom Lines 109 Chapter 7: Activating Value 111 Introducing Activated Value 113 The Origin and Purpose of Activated Value 114 The imitation trap 114 The need to streamline your efforts 116 Measuring Activation 118 The calculation nitty-gritty 121 Combining Lifetime Value and Activation with Net Activated Value (NAV) 126 Using Activation for Business Impact 128 Gaining business buy-in on the people analytics research plan 128 Analyzing problems and designing solutions 129 Supporting managers 130 Supporting organizational change 130 Taking Stock 130 Part 3: Quantifying the Employee Journey 131 Chapter 8: Mapping the Employee Journey 133 Standing on the Shoulders of Customer Journey Maps 135 Why an Employee Journey Map? 141 Creating Your Own Employee Journey Map 143 Mapping your map 143 Getting data 144 Using Surveys to Get a Handle on the Employee Journey 145 Pre-Recruiting Market Research Survey 145 Pre-Onsite-Interview survey 148 Post-Onsite-Interview survey 148 Post-Hire Reverse Exit Interview survey 149 14-Day On-Board survey 150 90-Day On-Board Survey 151 Once-Per-Quarter Check-In survey 152 Once-Per-Year Check-In survey 153 Key Talent Exit Survey 155 Making the Employee Journey Map More Useful 157 Using the Feedback You Get to Increase Employee Lifetime Value 158 Chapter 9: Attraction: Quantifying the Talent Acquisition Phase 159 Introducing Talent Acquisition 160 Making the case for talent acquisition analytics 161 Seeing what can be measured 162 Getting Things Moving with Process Metrics 163 Answering the volume question 164 Answering the efficiency question 172 Answering the speed question 177 Answering the cost question 182 Answering the quality question 184 Using critical-incident technique 185 Chapter 10: Activation: Identifying the ABCs of a Productive Worker 193 Analyzing Antecedents, Behaviors, and Consequences 194 Looking at the ABC framework in action 195 Extrapolating from observed behavior 196 Introducing Models 198 Business models 199 Scientific models 200 Mathematical/statistical models 200 Data models 201 System models 203 Evaluating the Benefits and Limitations of Models 204 Using Models Effectively 206 Getting Started with General People Models 209 Activating employee performance 209 Using models to clarify fuzzy ideas about people 215 The Culture Congruence model 216 Climate 218 Engagement 221 Chapter 11: Attrition: Analyzing Employee Commitment and Attrition 225 Getting Beyond the Common Misconceptions about Attrition 226 Measuring Employee Attrition 230 Calculating the exit rate 231 Calculating the annualized exit rate 233 Refining exit rate by type classification 233 Calculating exit rate by any exit type 236 Segmenting for Insight 236 Measuring Retention Rate 238 Measuring Commitment 239 Commitment Index scoring 240 Commitment types 241 Calculating intent to stay 241 Understanding Why People Leave 243 Creating a better exit survey 243 Part 4: Improving Your Game Plan with Science and Statistics 249 Chapter 12: Measuring Your Fuzzy Ideas with Surveys 251 Discovering the Wisdom of Crowds through Surveys 252 O, the Things We Can Measure Together 253 Surveying the many types of survey measures 254 Looking at survey instruments 256 Getting Started with Survey Research 257 Designing Surveys 258 Working with models 259 Conceptualizing fuzzy ideas 260 Operationalizing concepts into measurements 260 Designing indexes (scales) 261 Testing validity and reliability 263 Managing the Survey Process 266 Getting confidential: Third-party confidentiality 266 Ensuring a good response rate 267 Planning for effective survey communications 270 Comparing Survey Data 272 Chapter 13: Prioritizing Where to Focus 275 Dealing with the Data Firehose 276 Introducing a Two-Pronged Approach to Survey Design and Analysis 278 Going with KPIs 278 Taking the KDA route 278 Evaluating Survey Data with Key Driver Analysis (KDA) 279 Having a Look at KDA Output 286 Outlining Key Driver Analysis 287 Learning the Ins and Outs of Correlation 288 Visualizing associations 288 Quantifying the strength of a relationship 290 Computing correlation in Excel 291 Interpreting the strength of a correlation 292 Making associations between binary variables 293 Regressing to conclusions with least squares 296 Cautions 299 Improving Your Key Driver Analysis Chops 299 Chapter 14: Modeling HR Data with Multiple Regression Analysis 303 Taking Baby Steps with Linear Regression 304 Mastering Multiple Regression Analysis: The Bird’s-Eye View 307 Doing a Multiple Regression in Excel 309 Interpreting the Summary Output of a Multiple Regression 312 Regression statistics 313 Multiple R 313 R-Square 314 Adjusted R-square 314 Standard Error 315 Analysis of variance (ANOVA) 315 Significance F 316 Coefficients Table 317 Moving from Excel to a Statistics Application 320 Doing a Binary Logistic Regression in SPSS 321 Chapter 15: Making Better Predictions 331 Predicting in the Real World 333 Introducing the Key Concepts 334 Independent and dependent variables 335 Deterministic and probabilistic methods 335 Statistics versus data science 337 Putting the Key Concepts to Use 337 Understanding Your Data Just in Time 339 Predicting exits from time series data 340 Dealing with exponential (nonlinear) growth 344 Checking your work with training and validation periods 345 Dealing with short-term trends, seasonality, and noise 347 Dealing with long-term trends 350 Improving Your Predictions with Multiple Regression 354 Looking at the nuts-and-bolts of multiple regression analysis 356 Refining your multiple regression analysis strategy 358 Interpreting the Variables in the Equation (SPSS Variable Summary Table) 361 Applying Learning from Logistic Regression Output Summary Back to Individual Data 364 Chapter 16: Learning with Experiments 369 Introducing Experimental Design 370 Analytics for description 371 Analytics for insight 371 Breaking down theories into hypotheses and experiments 372 Paying attention to practical and ethical considerations 374 Designing Experiments 375 Using independent and dependent variables 375 Relying on pre-measurements and post-measurements 376 Working with experimental and control groups 377 Selecting Random Samples for Experiments 378 Introducing probability sampling 379 Randomizing samples 380 Matching or producing samples that meet the needs of a quota 383 Analyzing Data from Experiments 384 Graphing sample data with error bars 385 Using t-tests to determine statistically significant differences between means 389 Performing a t-test in Excel 390 Part 5: The Part of Tens 395 Chapter 17: Ten Myths of People Analytics 397 Myth 1: Slowing Down for People Analytics Will Slow You Down 398 Myth 2: Systems Are the First Step 399 Myth 3: More Data Is Better 400 Myth 4: Data Must Be Perfect 401 Myth 5: People Analytics Responsibility Can be Performed by the IT or HRIT Team 402 Myth 6: Artificial Intelligence Can Do People Analytics Automatically 403 Myth 7: People Analytics Is Just for the Nerds 404 Myth 8: There are Permanent HR Insights and HR Solutions 405 Myth 9: The More Complex the Analysis, the Better the Analyst 405 Myth 10: Financial Measures are the Holy Grail 407 Chapter 18: Ten People Analytics Pitfalls 409 Pitfall 1: Changing People is Hard 409 Pitfall 2: Missing the People Strategy Part of the People Analytics Intersection 411 Measuring everything that is easy to measure 412 Measuring everything everyone else is measuring 412 Pitfall 3: Missing the Statistics Part of the People Analytics intersection 413 Pitfall 4: Missing the Science Part of the People Analytics Intersection 413 Pitfall 5: Missing the System Part of the People Analytics Intersection 414 Pitfall 6: Not Involving Other People in the Right Ways 416 Pitfall 7: Underfunding People Analytics 417 Pitfall 8: Garbage In, Garbage Out 419 Pitfall 9: Skimping on New Data Development 420 Pitfall 10: Not Getting Started at All 422 Index 423

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Book SynopsisJonathan Passmore is well known for editing the Association for Coaching series, as well as for other titles in leadership and organisational psychology. He is an occupational psychologist with an international reputation, having spoken at conferences across the world from Harvard University, to Denmark, South Africa and Israel. He is also the Series Editor for the Wiley Blackwell Industrial Psychology series and has authored/co-authored Top Business Psychology Models, AI for Change Management and The Facebook Manager over the last four years. In 2010, Jonathan was awarded the AC Global Coaching Award for his contribution to practice and research. He divides his time between academia, where he works as a professor of psychology at the University of East London, and business, where he works as a practicing psychologist.Trade Review"This book is filled with useful models, insights and profound thinking that can serve any serious coach." * W Timothy Gallwey, author of The Inner Game of Tennis, The Inner Game of Work and The Inner Game of Stress *"This book contains the latest thinking on coaching and leadership. The chapters are well researched and provide practical advice. It is a must-read for anyone involved in coaching." * Professor Binna Kandola OBE *Table of Contents Chapter - 01: Leadership coaching; Chapter - 02: Coaching for authentic leadership; Chapter - 03: The integrated leadership model; Chapter - 04: Coaching for emotionally intelligent and inspiring leadership; Chapter - 05: The Leadership Radar™; Chapter - 06: An Asian perspective on leadership coaching: Sun Tzu and The Art of War; Chapter - 07: Coaching for Icarus leadership: helping leaders who can potentially derail; Chapter - 08: Coaching for integral leadership; Chapter - 09: Coaching political leaders; Chapter - 10: Leadership coaching with feedforward; Chapter - 11: Coaching from a systems perspective; Chapter - 12: Coaching for transactional and transformational leadership; Chapter - 13: Coaching for leadership style; Chapter - 14: Strategy coaching; Chapter - 15: Coaching global top teams; Chapter - 16: Coaching using leadership myths and stories: an African perspective; Chapter - 17: Coaching for conversational leadership; Chapter - 18: Coaching for team leadership: using the Belbin ‘team roles’ model; Chapter - 19: Coaching for strength-based leadership; Chapter - 20: Coaching with complexity-informed leadership

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Book SynopsisRecently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.Trade ReviewHoliday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *Essential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunchRyan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *This is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *Provides valuable food for thought regarding how we receive - and perceive -information. * New York Post *Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. * Publishers Weekly *The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker MaxBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American ApparelThis book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com

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Book SynopsisAnnouncing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.Table of ContentsChapter 1. The Tyranny of Choice 1 Chapter 2. The Creeping Commoditization of Categories 11 Chapter 3. Whatever Happened to the Unique Selling Proposition? 19 Chapter 4. Reinventing the Unique Selling Proposition 27 Chapter 5. Quality and Customer Orientation Are Rarely Differentiating Ideas 35 Chapter 6. Creativity Is Not a Differentiating Idea 45 Chapter 7. Price Is Rarely a Differentiating Idea 55 Chapter 8. Breadth of Line is a Difficult Way to Differentiate 67 Chapter 9. The Steps to Differentiation 75 Chapter 10. Differentiation Takes Place in the Mind 83 Chapter 11. Being First is a Differentiating Idea 93 Chapter 12. Attribute Ownership is a Way to Differentiate 103 Chapter 13. Leadership is a Way to Differentiate 117 Chapter 14. Heritage is a Differentiating Idea 125 Chapter 15. Market Specialty is a Differentiating Idea 137 Chapter 16. Preference is a Differentiating Idea 145 Chapter 17. How A Product is Made can be a Differentiating Idea 155 Chapter 18. Being the Latest can be a Differentiating Idea 165 Chapter 19. Hotness is a Way to Differentiate 175 Chapter 20. Growth Can Destroy Differentiation 181 Chapter 21. Differentiation Often Requires Sacrifice 191 Chapter 22. Being Different In Different Places 199 Chapter 23. Maintaining Your Difference 207 Chapter 24. Differentiation in the New World of Buzz 217 Chapter 25. You Can Differentiate Anything 225 Chapter 26. Who is in Charge of Differentiation? 235 Epilogue 243 Notes 245 Index 251

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Book SynopsisWolfgang Schaefer is CEO and Founder of zwoelf consulting, specialized in narrative brand strategies. Based in Berlin and NYC, he lectures at XU Exponential University Potsdam and other schools in Europe and the US. For the past 25 years as chief strategist he has worked with many of the world's top marketers at LVMH, P&G, Miele, Swarovski, Coty and Unilever et al.JP Kuehlwein is the Founder of marketing consultancy Ueber-Brands. He's also Adjunct Professor of Marketing at NYU Stern and Columbia Business School and leader of the Marketing Institute at The Conference Board think tank. Previously, he was Executive Vice President at Frederic Fekkai & Co as well as Brand Director and Director of Corporate Strategy at Procter & Gamble.Trade Review"Rethinking Prestige Branding defines the nature of 'ueber' brands and services and sets out the rules for their effective management.... For professionals in the premium brand industry, as well as those studying it or investing in it, Rethinking Prestige Branding presents a complete and information-packed resource covering every aspect of this mythical sector." * Dr. Christiane Beyerhaus, Professor of Marketing and Retail, Program Director (BA and MA) Global Brand and Fashion Management, International School of Management (ISM), Germany *"Thoughtful and probing, Schaefer and Kuehlwein expertly delve into the marketing alchemy of 'Ueber-Brands' beyond superficial catchphrases and generic notions. Empirical in essence and laced with philosophical quotes, yet triangulated with years of practitioner experience, the authors distill 7 key precepts on how to stay remarkable in prestige branding. A fresh and comprehensive work. Definitely worth the read." * Deryck J van Rensburg, President, Global Ventures, The Coca-Cola Company *"Shifts in demographics and worldview have meant that the approaches for Prestige brands in every category are changing. JP and Wolfgang's book sets a clear compass, balancing the mystery of magic and distance with the importance of purpose, meaning and customer delivery." * Jenny Ashmore, President, Chartered Institute of Marketing, CIM, UK *"This is one of the best new books to come out in recent years on the changes and elevations of branding in marketing and society today, through to their mythic aspects." * Robert Kozinets, Professor of Marketing, Schulich School of Business, York University (Toronto) *"Rethinking Prestige Branding describes in an entertaining way today's marketing paradigm of prestige and luxury brands. This book is an absolute must-read for any marketer working within the prestige or luxury industry." * Atissa Tadjadod, Director of Global Communications, Piaget (Richemont International) *"Based on an extensive benchmarking, this book unveils the seven major clues explaining the success of these brands. This is a much welcomed book for all marketing VPs." * Professor Jean-Noël Kapferer, HEC Paris, author of The Luxury Strategy, Kapferer on Luxury, and The New Strategic Brand Management *"In a world of disparate alternatives, consumers are choosing to express themselves with brand choices that reflect their values. Kuehlwein and Schaefer expertly navigate these waters to enable the architects of prestige brands." * Andy England, Executive Vice President and Chief Marketing Officer at MillerCoors *"Consumers today expect so much more from brands than just the physical product. Particularly premium products need to wrap service, meaning, and engagement around an authentic consumer experience, and digital and social media open up a canvass of possibilities. This book inspires our thinking about the possibilities at so many levels." * Pete Blackshaw, Global Head of Digital, Nestle *"It's often said that luxury brands follow their own rule book. That those who master it are a breed far apart from the annals of academia, brand keys and value propositions. For the most part that holds true. But after reading Rethinking Prestige Branding, I dare say that even luxury's rule book has been radically rewritten with this engaging and provocative treatise. It dovetails succinctly with the evolution of luxury marks I've had the pleasure (and pain) of leading." * Uwe Ellinghaus, Chief Marketing Officer, Cadillac *"I have been involved in brand equity building for more than 20 years. I found Rethinking Prestige Branding to be insightful and enjoyable, practical and at the same time conversational. Schaefer and Kuehlwein share important principles of Ueber branding illustrated with a wide array of case studies, brand stories and industry insights sparking imagination - for everyone interested in brands and in delivering sustainable business success." * Inge Heinsius, International Strategy and Marketing Expert, former CMO Godiva *"Kuehlwein and Schaefer find the rules of luxury have changed once again. In this new world, how can prestige brands expand reach while maintaining their status as leaders? This book is a great read for managers charged with building and maintaining prestige brands." * Scott Galloway, Professor of Marketing, NYU Stern *"The game has changed and continually changes but the one thing that must remain is a laser focus on the emotions of our consumer. JP and Wolfgang have drilled to the true essence of the Ueber-Brand breaking it all down to where the emotional content really lives." * Ian Ginsberg, President C.O. Bigelow Apothecaries *"I was fascinated by the authors' approach, and highly encourage you to read this book." * Dr. G. Clotaire Rapaille, Founder-CEO, Archetype Discoveries Worldwide *"This book made me reflect on the Moleskine brand in a radically different way. There is much to learn from its innovative approach." * Maria Sebregondi, Co-founder, Moleskine *"Rethinking Prestige Branding is very timely. In a rapidly changing world where prestige brands are facing explosive growth and incredible challenges, Wolfgang and JP provide a framework to understand and develop 'Ueber-Brands." * Professor Srinivas K. Reddy, Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative *"A thoroughly enjoyable read. The well researched and insightful principles provide a new framework to define prestige branding in the socially connected landscape. And in a world where creating an aspiration brand is more about high values than high value and demands a connection to the consumer's mindset versus their wallet" * John Goodwin, CFO and Executive Vice President, Business Enabling, LEGO *"A compelling, enlightening and fascinating translation of the language of luxury. The authors have thoughtfully analysed and carefully defined a subject matter that has been overlooked in its significance to culture and contribution to innovation." * Gwen L. Whiting and Lindsey J. Boyd, Co-founders, The Laundress *"I enjoyed reading the book because the authors do not restrict themselves to luxury brands but explain concepts from multiple and varied industries. They have chosen carefully companies which are not only well-known but are making news in their respective industries and categories." * Professor Ashok Som, Founding Director, ESSEC-IIMA Global Management Program on Luxury and Retail *"You have to be able to make your customer dream and love your product...The authors help professionals and people who are about our industry to dig in some of its 'secrets." * Christian Foddis, Managing Director, Greater China, Salvatore Ferragamo *"With this book and the 'Ueber-Brand' concept we are all stimulated to put a new energy to our brands as conditions for success in the contemporary world. Easy reading and not only academic but rich with real examples of success." * Fabrizio Penta de Peppo, Professor of Luxury Marketing Management, Instituto Europeo di Design *Table of Contents Section - ONE: Rethinking prestige branding; Chapter - 01: The times they are a-changing; Chapter - 02: From marker to myth – a brief history of branding; Chapter - 03: A new kind of prestige – or what we mean by Ueber-Brands™; Section - TWO: The seven secrets of Ueber-Brands; Chapter - 04: Principle 1: Mission incomparable – the first rule is to make your own; Chapter - 05: Principle 2: Longing versus belonging – the challenge is both; Chapter - 06: Principle 3: Un-selling – the superiority of seduction; Chapter - 07: Principle 4: From myth to meaning – the best way up is to go deep; Chapter - 08: Principle 5: Behold! – the product as manifestation; Chapter - 09: Principle 6: Living the dream – the bubble shall never burst; Chapter - 10: Principle 7: Growth without end – the ultimate balancing act

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Book SynopsisThis is your complete course in business finance.From balance sheets and profit statements to cashflow, budgets and forecasts, THE ULTIMATE FINANCE BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you''ve learned immediately.* Part 1: Your Finance for Non-Financial Managers Masterclass* Part 2: Your Bookkeeping and Accounting Masterclass* Part 3: Your Understanding and Interpreting Accounts Masterclass* Part 4: Your Successful Budgeting and Forecasting MasterclassDiscover the main themes, key ideas and tools you need, and bring it all together with practical exercises.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in

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Book SynopsisThe good news is that people today expect to live longer, healthier lives. The bad news is that many of us will not have enough money to retire comfortably. The solution to this problem is wise investment of the wealth we accumulate during our working lives, but the unfortunate truth is that when it comes to investment, many of us don''t know where to start.Daniel Goldie and Gordon Murray aim to change the way we think about investing and influence the way we select financial advisors, invest our money and assess the results.In THE INVESTMENT ANSWER they provide readers with the necessary background to make the five key decisions that have a significant impact on the overall investment experience so that they will never again be afraid of financial markets or uncertain about what to do with their money.

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Book SynopsisThe Surfboard is Dan Kieran's account of a week he spent in Cornwall building a seven-foot surfboard, even though he had never surfed a day in his life. He did this at a time when he felt he had reached his personal and professional limits: he needed to find a way to break through.Interspersed with the story of making the board – the intricate craft he had to learn, and the clarity of mind that came with that challenge – are the reflections on the obstacles, rewards and realisations he encountered while starting and running a successful business.This startlingly honest book is a finely crafted meditation on the importance of making things for their own sake and pushing beyond our preconceived limitations.Trade Review'Deeply personal and inspiring' The Idler

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Book SynopsisLearn to identify, detect, investigate and prevent financial fraud today with the latest edition of Albrecht/Albrecht/Albrecht/Zimbelman's FRAUD EXAMINATION, 6E. Develop fraud skills as you become a better interviewer, stronger and more skeptical document examiner, better technology user and more informed decision maker. Closely examine and gain a strong understanding of the types of fraud and nature of fraud investigation today with current business examples and numerous actual fraud cases, delivered first-hand from the authors' experience.FRAUD EXAMINATION presents today's most important fraud concepts with an emphasis on the growing areas of ebusiness and cyber fraud. Significant discussion familiarizes you with forensic analysis as well as legal options for victims of fraud. New discussion also highlights how experts use technology to accomplish fraud and detect fraud.Table of ContentsPart I: INTRODUCTION TO FRAUD. 1. The Nature of Fraud. 2. Who Commits Fraud and Why. 3. Fighting Fraud: An Overview. Part II: FRAUD PREVENTION. 4. Preventing Fraud. Part III: FRAUD DETECTION. 5. Recognizing the Symptoms of Fraud. 6. Data-Driven Fraud Detection Part IV: FRAUD INVESTIGATION. 7. Investigating Theft Acts. 8. Investigating Concealment. 9. Conversion Investigation Methods. 10. Inquiry Methods and Fraud Reports. Part V: MANAGEMENT FRAUD. 11. Financial Statement Fraud. 12. Revenue- and Inventory-Related Financial Statement Frauds. 13. Liability, Asset, and Inadequate Disclosure Frauds. Part VI: OTHER TYPES OF FRAUD. 14. Fraud Against Organizations. 15. Consumer Fraud. 16. Bankruptcy, Divorce, and Tax Fraud. 17. e-Commerce Fraud. Part VII: RESOLUTION OF FRAUD. 18. Legal Follow-Up. Appendix. Bibliography. Glossary.

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Book SynopsisGetting Everything You Can Out of All You''ve Got is a revolutionary new strategic business and marketing handbook. The author is Jay Abraham, the young Californian whose meteoric rise to the ranks of the super-rich has led business leaders around the world to wonder, what''s his secret? The book is a collection of today''s most successful business growth ideas that will enable everyone to identify the hidden assets, overlooked opportunities and untapped resources that will guarantee phenomenal growth for their business. Packed with case histories, examples and groundbreaking ideas, Getting Everything You Can Out of All You''ve Got will revolutionise your business - whatever its size. Includes today''s top strategies for growth; Shows you how to adapt profit-orientated practices to suit your own business; Includes personal and career advice to help you get everything you can out of life; Brings together the most powerful, effective, timely and state of the art ideas; Written by Jay Abraham, the world-famous direct marketing phenomenon.Trade ReviewMarketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. * Dan Ring, Amazon.com *Jay Abraham is able to take almost any company and uncover a minimum of $10,000 and a maximum of $1 million in windfall profits that the company was just sitting on, waiting to be harvested. * Anthony Robbins, the author of 'Personal Power, Unlimited Power' and 'Awaken the Giant Within' *He's the only self-improvement author I've met (and I've met hundreds) who actually promises to give you an immediate financial gain. * Vic Conant, the President of Nightingale-Conant, the world's largest publisher of business and personal achievement audios *

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Book SynopsisThe global, go-to guide that started the Value Selling Revolutionânow updated for todayâs marketâœValueâ is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industryâand the worldâhas changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reillyâs classic guide examines the latest trends and technoTable of ContentsAcknowledgmentsIntroductionPart I: The Value-Added Selling PhilosophyChapter 1: How to Start and Sustain a Movement in Your OrganizationChapter 2: Value-Added SellingChapter 3: Small-Wins SellingChapter 4: The Critical Buying PathChapter 5: The Value-Added Selling ProcessChapter 6: The Psychology of Price ShoppingChapter 7: Customer MessagingPart II: Value-Added Selling StrategiesChapter 8: High-Value Target Account SelectionChapter 9: Target Account PenetrationChapter 10: Customer-izingChapter 11: PositioningChapter 12: DifferentiatingChapter 13: PresentingChapter 14: SupportingChapter 15: Relationship BuildingChapter 16: TinkeringChapter 17: Value ReinforcementChapter 18: LeveragingPart III: Value-Added Selling TacticsChapter 19: Filling Your PipelineChapter 20: Precall PlanningChapter 21: Opening the Sales CallChapter 22: The Needs-Analysis StageChapter 23: The Presentation StageChapter 24: The Commitment Stage (Closing)Chapter 25: Handling ObjectionsChapter 26: Postcall ActivitiesPart IV: Special TopicsChapter 27: Managing Multiple Decision MakersChapter 28: Competing in an Amazon WorldChapter 29: Value-Added Inside SalesChapter 30: Final ThoughtsNotesIndex

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Book SynopsisINSTANT NEW YORK TIMES BESTSELLER 'For anyone interested in becoming a better manager' - Bill Gates -------- Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion. Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top- priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in MeasureTrade Review'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' -- Walter Isaacson * author of Steve Jobs and The Innovators *Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman * cofounder of LinkedIn and author of The Start-up of You *'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers * executive chairman of Cisco *'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore * cofounder and former chairman of Intel *

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Book SynopsisIf you are a leader - or aspiring to be one - then tools like PowerPoint detract, not add, to how your performance will be received. In fact, leadership and the ability to speak and sell yourself and your ideas are inextricably intertwined. Successful leaders speak to help listeners know themselves as well as to influence and inspire them. Chris Witt has helped hundreds of executives take their game to another level. Because, when you are a leader, being a good speaker isn''t enough. You have to be a great speaker. Your reputation and the success of your business depend on being able to speak to a variety of audiences confidently and persuasively. Through contemporary and historical examples, Chris provides practical advice on how his readers can take their game to another level by understanding ideas such as:* You are the message - it''s your experience, vision and character that audiences want* As a leader, you have only three speeches: to identify, to influence and to insTrade Reviewfull of good advice * PROFESSIONAL MANAGER, Jan 10 *Geared toward those looking to get a leg up at work, shape their ideas and overcome the public speaking jitters, Witt's quick, witty instructional makes a fine addition to the office arsenal. * PUBLISHERS WEEKLY *

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Book SynopsisJean-Noël Kapferer is one of world's foremost thought leaders on luxury and its brands. An active researcher, HEC Paris graduate and PhD-holder from Northwestern University's Kellogg Business School (USA), Kapferer is co-author of The Luxury Strategy and The New Strategic Brand Management and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions such as HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).Trade Review"Kapferer strikes a powerful balance between marketing theory and the real world making it an accessible read....Kapferer is the authority on luxury branding. His work spans decades and he's partnered with an enviable number of researchers and authors." * John King, Head of Marketing at Asons Solicitors, for the Legal Support Network *"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." * getAbstract, Inc. *Table of Contents Chapter - 00: Introduction: Growth issues for luxury; Section - ONE: How luxury is changing; Chapter - 01: Sustaining the luxury dream: challenges and insights; Chapter - 02: Abundant rarity: the key to luxury growth; Chapter - 03: The artification of luxury: from artisans to artists; Section - TWO: Specific issues and challenges; Chapter - 04: Luxury after the crisis: pro logo or no logo?; Chapter - 05: Why luxury should not delocalize: a critique of a growing tendency; Chapter - 06: Internet and luxury: under-adopted or ill-adapted?; Chapter - 07: Does luxury have a minimum price?: an exploratory study into consumers’ psychology of luxury prices; Chapter - 08: All that glitters is not green: the challenge of sustainable luxury; Section - THREE: The business side of luxury brands’ growth; Chapter - 09: Not all luxuries act alike: the distinct business models of luxury brands; Chapter - 10: The LVMH–Bulgari agreement: what changes in the luxury market lead family companies to sell up?; Chapter - 11: Developing luxury brands within luxury groups: synergies without dilution?

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Book SynopsisPeter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.Trade Review"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business." * Daria Steigman, Solo PR Pro *"Hill discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service." * getAbstract, Inc. *Table of Contents Chapter - 00: Introduction; Chapter - 01: Pricing in context; Chapter - 02: Why is pricing so difficult?; Chapter - 03: The remarkable benefits of getting pricing right; Chapter - 04: How most businesses price and why these methods are wrong; Chapter - 05: Understanding value versus cost; Chapter - 06: Packaging for higher prices; Chapter - 07: Customers don’t always want the cheapest; Chapter - 08: Exploding all of the myths about pricing; Chapter - 09: Using guarantees to get increased prices; Chapter - 10: Discounting; Chapter - 11: Presenting the price properly; Chapter - 12: Directional pricing; Chapter - 13: Dealing with the human factor; Chapter - 14: Getting financial clarity; Chapter - 15: Your action plan; Chapter - 16: The final word on pricing for profit

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Book Synopsis* This is a work of real quality on an immensely important topic - i.e. why the current financial crisis came about and what we can and should do to reform the financial system.Trade Review“This is an important book. It is clearly destined to become one of the very best accounts of the financial crisis – it is clear, concise and very readable. Its deep theoretical understanding of the issues is combined with the best short account of the historical evolution of the capitalist financial system that I have encountered. The result is a sophisticated and accessible analysis of how a better financial system might be constructed.” – Geoffrey Ingham, University of CambridgeTable of ContentsIntroduction Part One: Phenomenology I. Do we know what the financial markets are? II. At the root of the possibility of crisis: liquidity and risk III. What is credit? IV. What is money? V. Finance starting from the end VI. Capitalism and debt: a matter of life and death Part Two: History I. From credit risk to liquidity risk (2008) II. The globalization of capital (1973) III. ‘Fiat dollar'. And the world saw that it was good (1971) IV. The Eurodollar chimera (1958) V. The European Payments Union (1950) VI. Bretton Woods: the plan that might have made it (1944) VII. Bretton Woods: the system that found implementation (1944) VIII. The crisis paradigm (1929) IX. Orchestra Rehearsal X. Money before and after the gold standard (1717) XI. The Bank of England and power currency (1694) XII. The International Currency of the Trade Fairs (1579) Part Three: Politics I. Double or quits? II. The way out of liquidity: the Gordian knot and utopia III. Prevention or cure? The structural paradox of the anti-crisis policies IV. The other finance V. The (rare) "green shoots" of a possible reform VI. If not now, when?

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Book SynopsisSet against the backdrop of the Great Depression, the story of a Texas man who, in 1931, set out to walk backwards around the world.

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Book SynopsisThis book''s unique perspective stems from its knowledge diamond framework to examine how individuals, communities, organizations and host industries reciprocally influence each other in the course of knowledge work. This highly topical book focuses on work-based projects as a focus for organizational learning. Establishes the link between individual, community, organization and industry learning. Suggests that organizations need to recognise and understand this link if they are to capitalize on project-based learning. Incorporates material on project-based learning in virtual communities. Refers to different examples, such as the film industry, the software industry and the boat building industry. Includes end-of-chapter questions provoking reflection and discussion. Trade Review"In this book the authors bridge a gap in the economic literature with a fresh and lively account of the crucial links among workers, knowledge work, and economic performance. Given the multi-dimensional character of the topic, they do not provide all the answers but they pose questions and guide the reader forward. This book sets the agenda on the knowledge-based economy and the complex relations that drive it." Michael Best, University of Massachusetts Lowell "This book provides an extraordinary integration of literature on knowledge work, accompanied by a large number of cases and stories to illustrate underlying ideas. I can think of no book that offers such a stimulating and thought-provoking blend of theory and practice. Both present and future managers will greatly enjoy this book." Lars Lindkvist, Linköping University "Both scholarly and streetwise, this book does a great job in showing what knowledge work means for the lives of the people who do it, and the performance of the organizations that try to manage it." Harry Scarborough, University of Warwick "A very impressive account of 'knowledge at work' on several levels of analysis: individual, organization, industry, and community; that successfully connects with managerial practice" Joerg Sydow, Free University of Berlin "This book provides unique insights into the drivers behind the knowledge economy, showing how individuals, groups, organizations and industries create and use knowledge. It provides an important and highly readable contribution to contemporary understanding of knowledge and learning processes.” David Gann, Imperial College London "For those of us wilting under the weight of new publications on knowledge and knowledge management this book provides a welcome refuge in what is a busy, crowded and often confusing zone. Not only does it provide a broad ranging and thorough review of the key issues, but it also challenges the reader to reflect on them chapter by chapter. The book recognises what too many others don’t that all the company procedures and IT-based knowledge management systems are just tools and that people are at the centre of the knowledge based economy. The strength of the book lies in its grounding in real work examples and in its consistent use of a framework – the knowledge diamond – which highlights the interdependencies of four key participants in knowledge work: individuals, communities, organizations and industries. It should be useful to both knowledge workers themselves and those that study them." Dr Tim Brady, University of BrightonTable of ContentsPreface. 1. Knowledge Workers and Knowledge Work. Knowledge Work in the Global Economy. What Do Knowledge Workers Do?. Explicit and Tacit Knowledge. Who Owns the Knowledge?. Knowing and Learning. The Interplay of Knowing and Learning. Knowledge Work as Practice. Communication between Practices. Tools for Knowledge Work. Clossed versus Open Perspectives. Participants in Knowledge Work. The Individual. The Community. The Organization. The Industry. The Knowledge Diamond. The Chapters to Follow. Questions for Reflection. 2. Individual Knowledge at Work. Three Ways of Knowing. Knowing-why. Knowing-how. Knowing-whom. Interdependence among the Ways of Knowing. The Individual and the Knowledge Diamond. One Individual and Another. The Individual and the Community. The Individual and the Organization. The Individual and the Industry. Keeping the Individual in View. Other Ways of Knowing?. Free Agency and Trust. Networks and Social Capital. Tools for Individuals. Summary. Questions for Reflection. 3. Community Knowledge at Work. Three Dimensions of Community Activity. Joint Enterprise. Shared Repertoire. Mutual Engagement. Interdependence among the Dimensions. The Community and the Knowledge Diamond. One Community and Another. The Community and the Organization. The Community and the Industry. The Community and the Individual. Keeping the Community in View. Other Meanings of Community. Organizational Communities. Occupational Communities. Community Social Capital. The Returns on Community Social Capital. Community and Inter-Community Knowledge Work. Tools for Communities. Summary. Questions for Reflection. 4. Organizational Knowledge at Work. The Organization's Core Competencies. Organizational Culture. Organizational Capabilities. Organizational Connections. Interdependencies Among the Core Competencies. The Organization and the Knowledge Diamond. One Organization and Another. The Organization and the Individual. The Organization and the Community. The Organization and the Industry. Keeping the Organization in View. Knowledge Transfer in Strategic Alliances. Exploitation versus Exploration. Codification versus Personalization. Closed versus Open Innovation. Tools for Organizations. Summary. Questions for Reflection. 5. Industry Knowledge at Work. Three Attributes of Industry Activity. Industry Milieu. Industry Recipes. Industry System. Interdependence among Industry Attributes. The Industry and the Knowledge Diamond. One Industry and another. The Industry and the individual. The Industry and the community. The Industry and the organization. Keeping the Industry in View. Industry Regions and Regional Advantage. Regional Closure and Brokerage. Knowledge Transfer between Industries. Business Ecosystems. Tools for Industries. Summary. Questions for Reflection. 6. Projects and Knowledge Work. The Evolution of Project-Based Knowledge. Variation: The Beginnings of Exploration. Selection: Between Exploration and Exploitation. Retention: The shift to exploitation. Projects As Episodes in Knowledge Work. Contrasting Project-based Learning Experiences. Low Performance, Low Learning. High Performance, Low Learning. Low Performance, High Learning. High Performance, High Learning. Learning Landscapes and their Beneficiaries. Organizations and Project Organizing. Projects, Practice and "Boundary Objects". Tools for Project Work. Summary. Questions for Reflection. 7. Virtual Knowledge Work. Virtual versus Physical Space. Properties of Virtual Communications. Brokerage and Closure in Virtual Work. Managing Virtual Projects. Working with a Distant Subsidiary. Working on a Complex Project. Selecting Communications Media. Facilitating Cross-Disciplinary Teams. Open Source Software Communities. Grid Computing. From e-Business to Virtual Product Testing. Tools for Virtual Work. Summary. Questions for Reflection. 8. Global Knowledge and Learning. The Global Organization. Harnessing and exploiting local knowledge. Acting Locally, Thinking Globally. Born Global through International Alliances. Knowledge Flows in Global Organizations. The Individual's Role in Global Knowledge Work. The Community's Role in Global Knowledge Work. Local versus Global Knowledge. Accessing Global Knowledge Workers. An Integrative Model. Tools for Global Knowledge Work. Summary. Questions for Reflection. 9. Intellectual Property in Knowledge Work. Intellectual Property and the Knowledge Diamond. The Individual. The Community. The Organization. The Industry. A Changing Global Context. Individual-Organization Conflict. Contrasting Organizational Strategies. National Initiatives. Open Knowledge Sharing. An Intellectual Property Paradox. Tools Related to Intellectual Property. Knowledge Policy in the Corporate World. Summary. Questions for Reflection. 10. Participating in the Knowledge Economy. The Knowledge Diamond at Work. Why, How and with Whom We Work. Conditions Underlying Knowledge Work. Alignment. Conflict. Open Versus Closed Positions. Process Behind Knowledge Work. Making and Sustaining Connections. The evolution of projects. Collaboration Over the Web. Contributing to Global Knowledge Work. Developing Intellectual Property. Using the Knowledge Work Tool-kit. Playing Parallel Roles. A Final Message. Questions for Reflection. Bibliography. Index.

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Book SynopsisWritten in a crisp and approachable style, Games and Information uses simple modeling techniques and straightforward explanations to provide students with an understanding of game theory and information economics. * Written for introductory courses seeking a little rigor.Trade ReviewPraise for the 3rd edition "Rasmusen’s Games and Information provides wonderful coverage of the basics of game theory and information economics. His consistent style of presenting the theoretical structures lucidly unifies his test’s wide and well-chosen range of applications. I wish that all my students could take a course based on this book, and envy them the opportunity." Maxwell B. Stinchcombe, University of Texas at Austin "This is a terrific book bringing together two strands in the recent literature on economic theory, namely game theory and the economics of asymmetric information. The style is brisk, the arguments are rigorous and it seems to be pitched at exactly the right level." Partha Dasgupta, University of CambridgeTable of ContentsList of Figures. List of Tables. List of Games. Preface. Contents and Purpose. Changes in the Second Edition (1994). Changes in the Third Edition (2001). Changes in the Fourth Edition (2006). Using the Book. The Level of Mathematics. Other Books. Contact Information. Acknowledgements. Introduction. History. Game Theory’s Method. Exemplifying Theory. This Book’s Style. Notes. PART 1: GAME THEORY. 1. The Rules of the Game. Definitions. Dominated and Dominant Strategies: The Prisoner’s Dilemma. Iterated Dominance: The Battle of the Bismarck Sea. Nash Equilibrium: Boxed Pigs, The Battle of the Sexes and Ranked Coordination. Focal Points. Notes. Problems. Classroom Game. 2. Information. The Strategic and Extensive Forms of a Game. Information Sets. Perfect, Certain, Symmetric, and Complete Information. The Harsanyi Transformation and Bayesian Games. Example: The Png Settlement Game. Notes. Problems. Classroom Game. 3. Mixed and Continuous Strategies. Mixed Strategies: The Welfare Game. The Payoff-equating Method and Games of Timing. Mixed Strategies with General Parameters and N Players: The Civic Duty Game. Randomizing is not Always Mixing: The Auditing Game. Continuous Strategies: The Cournot Game. Continuous Strategies: The Bertrand Game, Strategic Complements, and Strategic. Substitutes. Existence of Equilibrium. Notes. Problems. Classroom Game. 4. Dynamic Games with Symmetric Information. Subgame Perfectness. An Example of Perfectness: Entry Deterrence I. Credible Threats, Sunk Costs, and the Open-Set Problem in the Game of Nuisance Suits. Recoordination to Pareto-dominant Equilibria in Subgames: Pareto Perfection. Notes. Problems. Classroom Game. 5. Reputation and Repeated Games with Symmetric Information. Finitely Repeated Games and the Chainstore Paradox. Infinitely Repeated Games, Minimax Punishments, and the Folk Theorem. Reputation: The One-sided Prisoner’s Dilemma. Product Quality in an Infinitely Repeated Game. Markov Equilibria and Overlapping Generations: Customer Switching Costs. Evolutionary Equilibrium: The Hawk-Dove Game. Notes. Problems. Classroom Game. 6. Dynamic Games with Incomplete Information. Perfect Bayesian Equilibrium: Entry Deterrence II and III. Refining Perfect Bayesian Equilibrium in the Entry Deterrence and PhD Admissions Games. The Importance of Common Knowledge: Entry Deterrence IV and V. Incomplete Information in the Repeated Prisoner’s Dilemma: The Gang of Four Model. The Axelrod Tournament. Credit and the Age of the Firm: The Diamond Model. Notes. Problems. Classroom Game. PART 2: ASYMMETRIC INFORMATION. 7. Moral Hazard: Hidden Actions. Categories of Asymmetric Information Models. A Principal-agent Model: The Production Game. The Incentive Compatibility and Participation Constraints. Optimal Contracts: The Broadway Game. Notes. Problems. Classroom Game. 8. Further Topics in Moral Hazard. Efficiency Wages. Tournaments. Institutions and Agency Problems. Renegotiation: The Repossession Game. State-space Diagrams: Insurance Games I and II. Joint Production by Many Agents: The Holmstrom Teams Model. The Multitask Agency Problem. Notes. Problems. Classroom Game. 9. Adverse Selection. Introduction: Production Game VI. Adverse Selection under Certainty: Lemons I and II. Heterogeneous Tastes: Lemons III and IV. Adverse Selection under Uncertainty: Insurance Game III. Market Microstructure. A Variety of Applications. Adverse Selection and Moral Hazard Combined: Production Game VII. Notes. Problems. Classroom Game. 10. Mechanism Design and Postcontractual Hidden Knowledge. Mechanisms, Unravelling, Cross Checking, and the Revelation Principle. Myerson Mechanism Design. An Example of Postcontractual Hidden Knowledge: The Salesman Game. The Groves Mechanism. Price Discrimination. Rate-of-return Regulation and Government Procurement. Notes. Problems. Classroom Game. 11. Signalling. The Informed Player Moves First: Signalling. Variants on the Signalling Model of Education. General Comments on Signalling in Education. The Informed Player Moves Second: Screening. Two Signals: The Game of Underpricing New Stock Issues. Signal Jamming and Limit Pricing. Countersignalling. Notes. Problems. Classroom Game. PART 3: APPLICATIONS. 12. Bargaining. The Basic Bargaining Problem: Splitting a Pie. The Nash Bargaining Solution. Alternating Offers over Finite Time. Alternating Offers over Infinite Time. Incomplete Information. Setting Up a Way to Bargain: The Myerson–Satterthwaite Mechanism. Notes. Problems. Classroom Game. 13. Auctions. Values Private and Common, Continuous and Discrete. Optimal Strategies under Different Rules in Private-value Auctions. Revenue Equivalence, Risk Aversion, and Uncertainty. Reserve Prices and the Marginal Revenue Approach. Common-value Auctions and the Winner’s Curse. Asymmetric Equilibria, Affiliation, and Linkage: The Wallet Game. Notes. Problems. Classroom Game. 14. Pricing. Quantities as Strategies: Cournot Equilibrium Revisited. Capacity Constraints: The Edgeworth Paradox. Location Models. Comparative Statics and Supermodular Games. Vertical Differentiation. Durable Monopoly. Notes. Problems. Classroom Game. Mathematical Appendix. Notation. The Greek Alphabet. Glossary. Formulas and Functions. Probability Distributions. Supermodularity. Fixed Point Theorems. Genericity. Discounting. Risk. References and Name Index. Subject Index

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Book SynopsisThe Definitive Guide to Doing Business in AfricaFor global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.Trade Review"This is a truly disruptive book, suggesting that today's ambitious entrepreneurs look not to space or silicon but to the savannah." -- Publisher's WeeklyAdvance Praise for Africa's Business Revolution:Christine Lagarde, Managing Director, International Monetary Fund--"Africa's Business Revolution is a thought-provoking read that confronts many of the myths about Africa and provides a strategic guide to navigating an incredibly dynamic and diverse continent. Africa is experiencing a historic demographic change and I cannot think of a more opportune time for us all to consider the possibilities arising from this transformation."Tidjane Thiam, CEO, Credit Suisse--"Africa is not a special continent sitting on a different planet. It presents huge opportunities here and now, and many companies and entrepreneurs are already going after them successfully. This book is a major step in normalizing the way the business world looks at and thinks about Africa."Aliko Dangote, President and Chief Executive, Dangote Industries Limited--"A powerful and compelling guide that captures practical know-how for doing profitable and socially impactful business in Africa. This book reaffirms my conviction that Africa is the best-kept secret for a profitable and fulfilling business enterprise."Mo Ibrahim, Founder and Chairman, Mo Ibrahim Foundation--"Africa is a billion-person market on the cusp of transformative growth--yet until now little has been published on how global businesses can be part of this exciting story. Africa's Business Revolution fills that gap: it weaves together the authors' rich experience with the perspectives of some of Africa's most successful business leaders."Penny Pritzker, Founder and Chairman, PSP Partners; former United States Secretary of Commerce--"This is a must-read for any global business leader looking for opportunities to deliver outsize returns to stakeholders while also meeting Africa's huge unmet demand for goods and services."David M. Rubenstein, Co-Founder and Co-Executive Chairman, The Carlyle Group--"The last great emerging market is Africa. For those investors interested in learning why the market offers enormous opportunities over the coming decade, Africa's Business Revolution is an indispensable guidebook."

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