Business, Finance & Law Books

Book SynopsisFully revised for this third edition, the Oxford Handbook of Occupational Health is a concise, practice-based guide to the area. Bringing together the latest legislation and guidance with current practice in the field, this is an authoritative reference to assessing and managing health risks in the workplace. Consisting of twelve sections covering the full breadth of practice, this Handbook covers workplace hazards and diseases, occupational health emergencies, and practical procedures. This third edition also contains new information on ethics, work health and disability, infection control, respiratory disorders, and fitness for work, with updated diagrams, figures and chemical structures to aid reader understanding.Providing a thorough, easy-to-use guide to the whole of occupational health, this Handbook is the essential resource for all occupational physicians, occupational health nurses, and all those dealing with workplace health and fitness, giving you the information you need at your fingertips.Table of ContentsSection 1 -Occupational hazards 1: Steven Sadhra, Roger Cooke, Alan Smith, Jon Spiro: Physical hazards 2: Hilary Cross & Steven Sadhra: Chemical hazards 3: Beverley Davies: Biological hazards 4: Russell Fife: Mechanical and ergonomic hazards 5: Craig Jackson: Psychosocial hazards Section 2- Occupational diseases 6: Epha Croft, Rajaa Ahmed, Gareth Walters, Aine Jones: Occupational Infections 7: Gareth Walters, David Fishwick, Philip Wynn, Lanre Ogunyemi, Momeda Deen: Respiratory and cardiovascular disorders 8: Aine Jones: Skin disorders 9: Prosenjit Giri: Musculoskeletal disorders 10: Momeda Deen, Philip Wynn, Richard Caddis: GI and urinary tract 11: Alan Bray: Eye disorders 12: Steve Ruffles, Richard Caddis, Roger Cooke, Alan Bray: Neurological 13: Ian Molan & Kevin Bailey: Psychiatric 14: Shriti Pattani: Reproductive disorders 15: Momeda Deen: Haematological disorders 16: Lanre Ogunyemi: Medically unexplained syndromes Section 3 -Occupational health practice 17: Steven Boorman, Diana Kloss: Operational issues 18: Steven Boorman: Ethics 19: Steven Boorman: Policies 20: Steven Boorman: Sickness absence, rehabilitation and retirement 21: Steven Boorman: Risk assessment and risk management 22: Steven Boorman: Health surveillance Section 4- Fitness for work 23: Steve Boorman, Jed Boardman, David Flowers, Justin Varney: Generic fitness for work and specific disorders 24: Steve Boorman, Chris Schenk, Dipti Patel , Louise Holden, Elizabeth Woods, Sally Bell: Fitness for specific work Section 5- Occupational health law 25: Diana Kloss: UK Health and Safety law 26: Diana Kloss: Employment law 27: Steve Boorman: Law and records 28: Diana Kloss: Environmental law Section 6- Occupational Hygiene 29: Steven Sadhra: Occupational Hygiene overview 30: Steven Sadhra: Monitoring exposure 31: John Cherrie: Biological monitoring 32: Steven Sadhra: Prevention and control of exposure Section 7- Toxicology 33: Hilary cross: Toxicology Section 8- Epidemiology in occupational health 34: Hubert Lam: Epidemiology Section 9- Environmental Medicine 35: Ian Molan & Kevin Bailey: Environmental protection Section 10- Safety Science 36: Ruth Wilkinson: Safety science Section 11 - Practical procedures 37: Steve Boorman, Jed Boardman, Alan Bray: Clinical management 38: Alan Bray, Steven Sadhra, Russell Fife, Hubert Lam, Steve Boorman: Non-clinical tasks and procedures Section 12- Emergencies in occupational health 39: Cornelius Grobler & Richard Caddis: Acute poisoning 40: Epha Crofts: Non-chemical emergencies 41: Ian Molan & Kevin Bailey: Terrorism and crime

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Book SynopsisAI is ready for business. Are you ready for AI?From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions.Whether you need to get up to speed quickly or need a refresher, or you're working with an AI expert for the first time, the HBR Guide to AI Basics for Managers will give you the information and skills you need to succeed.You'll learn how to: Understand key AI terms and concepts Recognize which of your projects would benefit from AI Work more effectively with your data team Hire the right AI vendors and consultants Deal with ethical risks before they arise Scale AI across your organization Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Book SynopsisEmpower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 3rd edition provides a flexible, modular format for instructors along with student-focused features that make the study of IB interesting by connecting content to culture to make it personally relevant for every student!

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Book SynopsisTable of ContentsPreface: Winter Is Coming xiii Part 1: Mind Your Mindset 1 Rise and Survive 3 2 Put Your Swimsuit On 7 3 Be Right Now 11 4 The Only Three Things You Control 15 5 Stop Wishing Things Were Easier; Start Making Yourself Better 17 6 Be Grateful for Adversity 19 7 Dig for Ponies 25 8 You Cannot Afford the Luxury of a Negative Thought 29 9 The Trouble with Doom Scrolling 31 10 Don’t Get into Buckets with Crabs 35 11 Invest in Yourself 37 12 Set NEW Goals 39 13 This Ain’t Easy Street 43 Part 2: The Pipe Is Life 14 Talk with People 49 15 Become a Relentless, Fanatical Prospector 51 16 Be the Squirrel 55 17 Persistence Always Finds a Way to Win 57 18 Go Where the Money Is 61 19 Seven Steps to Building Effective Prospecting Sequences 67 20 Message Matters 73 21 When You Hit the Wall of Rejection, Keep Going 77 22 All Prospecting Objections Can Be Anticipated 81 23 Do a Little Bit of Prospecting, Every Day 87 24 One More Call 89 Part 3: Time Discipline 25 Protect the Golden Hours 95 26 Work Harder, Longer, and Smarter 97 27 Own It! 99 28 Three Choices for Your Time 103 29 Eat the Frog 107 30 Leverage High-Intensity Activity Sprints 111 Part 4: Sell Better 31 Don’t Bring Charm to a Gunfight 117 32 It's the Sales Process, Stupid 121 33 Qualify Better 123 34 Deal with Decision Makers 127 35 Advance with Micro-Commitments 133 36 Keep the Faith 137 37 Discover Better 141 38 Emotional Experience Matters 145 39 Listen Better 149 40 Sell Outcomes 155 41 Close Better 159 42 Stop Obsessing over Objections 163 43 Disrupt Decision Deferment 167 44 Control Your Emotions 173 45 Be Bigger on the Inside Than You Are on the Outside 177 Part 5: Protect Your Turf 46 Manage Your Accounts 183 47 Be Responsive 187 48 Develop Account Retention Plans 189 49 Protect Your Prices 195 50 Be Proactive 201 Part 6: Protect Your Career 51 Don’t Complain 207 52 Be Indispensable 211 53 Go the Extra Mile 215 54 Outperform the Dip 219 55 Be Bold 223 Epilogue: Always Trust Your Cape 229 Acknowledgments 231 About the Author 233

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Book SynopsisFrom their heritage trenches and ubiquitous check to experimental red carpet looks, the House of Burberry is known worldwide for its covetable designs.Sophisticated, simple, and quintessentially British, Burberry is beloved for its remarkable ability to straddle tradition and innovation. The allure of the 'Burberry Girls', like Cara Delevingne, Kate Moss and Naomi Campbell, epitomizes just what Burberry is about: aspiration, elegance and grace.Featuring an exquisite range of photographs, from finished designs to close-up details and beautifully styled shots, this book pulls back the curtain on the story behind the brand. Touching on its humble beginnings in 1856, all the way up to its current designs, this invaluable reference is the definitive word on all things Burberry.Table of ContentsIntroduction • Outerwear Innovation • New Directions • Iconic Check • Burberry Logo • ‘It’ Bags • Shaping the Future • The Trench Today

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Book SynopsisFor fans of The Black Swan and written by a veteran Wall Street Journal reporter, this is a fascinating deep dive into the world of billion-dollar traders and high-stakes crisis predictors who strive to turn extreme events into financial windfalls. There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, technological disruption, political radicalisation, religious fundamentalism — all threaten chaos that put trillions in assets at risk. But around the world, across a wide variety of disciplines, would-be super-forecasters are trying to take the guesswork out of what formerly seemed like random chance. Some put their faith in ‘black swans’ — unpredictable, catastrophic events that can’t be foreseen but send exotic financial instruments screaming in high-profit directions. Most famous among this group of big-bet traders are those who run the Universa fund, who, on days of extreme upheaval, have made as much as $1 billion. Author Scott Patterson gained exclusive access to Universa strategists and met with savvy seers in a variety of fields, from earthquake prediction to counterterrorism to climatology, to see if it’s actually possible to bet on disaster — and win. Riveting, relevant, and revelatory, this is a must-read for anyone curious about how some of today’s investors alchemise catastrophe into profit.Trade Review‘It’s not just the wild success of the catastrophists that makes this book fascinating but the way their philosophy reversed many of the “rules” of investing.’ -- John Arlidge * The Sunday Times *‘A closely observed chronicle of the storm-chasing edgelords of finance and the critics with whom they clash … Even those unfamiliar with, or uninterested in, the oscillations of the stock market may find themselves gripped by Patterson’s account.’ -- Marie Solis * The New York Times *‘In Chaos Kings, the indefatigable Scott Patterson has done it again: delivered a riveting account of Wall Street mavericks whose unconventional understanding of risk has netted them a fortune and us a fascinating account of how they did it. The unlikely partnership between Mark Spitznagel and Nassim Taleb has made them rich, saved their clients from financial calamity, and, under Patterson’s deft pen, produced an epic page turner.’ -- William D. Cohan, New York Times bestselling author of Power Failure, Money and Power, and House of Cards‘Scott Patterson’s Chaos Kings is an extraordinary exploration of cutting-edge efforts to understand the manifold and interconnected risks slamming civilisation at an alarming rate. It’s a critical read for anyone with an interest in what’s coming next and how to prepare for it, financially and otherwise. Scott has an uncanny knack for diving into the fascinating convergence of technology and investing, so I’m always excited to see what he’s discovering.’ -- Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale and co-founder of Project Brazen‘Fast paced like a thriller but, also, thought-provoking in its willingness to show us the range of possible catastrophes, Chaos Kings tracks the adventures of contrarian investors who, rather than hide from chaos and confusion, seek it out. Their reward in many cases: a fortune. This book teems with great stories as well as market insights that you won’t get from conventional investors.’ -- Aaron Brown, former Chief Risk Manager at AQR Capital Management, and author of The Poker Face of Wall Street and Red-Blooded Risk‘Financial markets covet stability; they don't like surprises. In our new age of crisis, Scott Patterson convincingly recounts how a unique type of trader has learned to embrace the disruptions and make a lot of money doing so. Combining risk theory, finance, and portraits of some of the most interesting billionaires of doom, Patterson takes us on a disturbing tour of what could come tumbling down. But he also provides a detailed road map showing average citizens how to steer past catastrophe. You’ll be left wondering whether these Chaos Kings are brilliant, opportunistic, visionary, or even loathsome. In Patterson’s lively account, you’ll definitely find them fascinating.’ -- Juliette Kayyem, former Assistant Secretary of the Department of Homeland Security, and author of The Devil Never Sleeps: learning to live in an age of disasters‘The world is an increasingly unstable place, threatening to go off the rails at any time. This chaos is devastating to many, but a boon to a few who are cashing in on it. Read this engaging book to learn about who they are and how they do it.’ -- Mark Zandi, chief economist of Moody's Analytics and author of Financial Shock and Paying the Price‘We live in a world of pandemics, climate change, war, and unstable institutions. Scott Patterson’s fascinating Chaos Kings is a provocative look at those placing big bets who believe they have tamed the financial risk whipped up by these unruly beasts. It holds perceptive insights for anyone who lives — or invests — in our modern uncertain world.’ -- Russell Gold, author of Superpower and The Boom‘A captivating, important, and unsettling book. Chaos Kings takes a timely look at how to survive and prosper in an increasingly uncertain and unstable world of global warming, pandemics, and geopolitical danger.’ -- William Green, author of Richer, Wiser, Happier: how the world’s greatest investors win in markets and life‘A richly reported work that features a fascinating ensemble of quirky characters. Important reading for anyone interested in risk-taking now — and in the future.’ -- Anita Raghavan, author of The Billionaire’s Apprentice‘Rock-star status is reserved for a clique who have made storm-chasing in stocks and bonds into something between an art and a science, and an extraordinarily lucrative one at that. They are the subject of Chaos Kings, a new book by Scott Patterson, who casts an engaging and accessible light on what makes these oddball savants tick, and how they make fortunes from disaster … Chaos Kings avoids making readers feel like they’re out of their depth … The power of the competing egos at play and the urgency of their message on everything from pandemics to the climate to the health of your lifesavings carry the tale.’ -- Katie Martin * Financial Times *‘Wall Street Journal stalwart Patterson continues his explorations of high finance with a clutch of contrarian risk takers … Deft, accessible analysis and guidance. Complex economic and scientific theories lucidly rendered.’ -- Kirkus Reviews, starred review‘Wall Street Journal reporter Patterson (Dark Pools) delivers an illuminating investigation into those who profit from anticipating crises … [T]he author has a knack for translating complicated financial manoeuvres into easily comprehensible terms … Detailed yet accessible, this will appeal to fans of Michael Lewis’s The Big Short.’ * Publishers Weekly *‘Chaos Kings will provide the reader with plenty of food for thought — along with some sleepless nights.’ -- Matthew Partridge * Money Week *‘The book highlights those who have made money while the world falls apart. But not just any money — this book talks about making billions while there is metaphorical, or literal blood on the streets … It’s fascinating, a little sickening, and one heck of a yarn of a book. It is well worth the read and the learning that will come from it … Patterson’s book is one of the best financial stories around. Highly recommended.’ -- Chris Reed * NZ Booklovers *Praise for Dark Pools: ‘Richly reported … an invaluable piece of timely journalism that should be read by regulators and anyone with a cent in the stock market … You will never look at the opening bell in the same way.’ * Financial Times *Praise for Dark Pools: ‘Remarkable … even long-time participants in electronic markets will learn a lot from this book.’ * Forbes *Praise for The Quants: ‘Fascinating and deeply disturbing … Patterson gives faces and personalities to the quants, making their saga accessible and intriguing … [he’s] onto a big story that begs follow-up.’ * New York Times *Praise for The Quants: ‘Scott Patterson has the ability to see things you and I don't notice. In The Quants he does an admirable job of debunking the myths of black box traders and provides a very entertaining narrative in the process.’ -- Nassim Nicholas Taleb, New York Times bestselling author of Fooled by Randomness and The Black Swan

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Book SynopsisShortlisted for the Orwell Prize 2016 We all depend on the finance sector. We need it to store our money, manage our payments, finance housing stock, restore infrastructure, fund retirement and support new business. But these roles comprise only a tiny sliver of the sector's activity: the vast majority of lending is within the finance sector. So what is it all for? What is the purpose of this activity? And why is it so profitable? John Kay, a distinguished economist with wide experience of the financial sector, argues that the industry's perceived profitability is partly illusory, and partly an appropriation of wealth created elsewhere - of other people's money. The financial sector, he shows, has grown too large, detached itself from ordinary business and everyday life, and has become an industry that mostly trades with itself, talks to itself, and judges itself by reference to standards which it has itself generated. And the outside world has itself adopted those standards, bailing out financial institutions that have failed all of us through greed and mismanagement. We need finance, but today we have far too much of a good thing. In Other People's Money John Kay shows in his inimitable style what has gone wrong in the dark heart of finance.Trade ReviewStratospherically authoritative. * Independent *Should be read by everyone concerned with preventing the next crisis... barely a page goes by without an acute observation or pithy aphorism. * Economist *Kay is both a first-class economist and an excellent writer. * Financial Times *Mr Kay is a brilliant writer. * Wall Street Journal *An admirable debunker of myths and false beliefs - Kay can see substantial things others don't. -- Nassim N Taleb, author of The Black SwanQuite brilliant ... about as good a demonstration of Kay's skills (as economist, thinker and writer) as you are likely to find. -- Andrew Haldane * Prospect magazine *John Kay is one of the most engaging and accessible writers on economics in Britain today * Morning Star *

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In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success. This new edition of the bestselling textbook Managing Cultural Differences guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. The digitization of the workplace, the integration of artificial intelligence into workplace cultures, cultural responses to crisis, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text. This latest edition also begins with a completely new introductory chapter, which provides an overview and connects the themes between chapters for an integrated understanding of the topic. With a wealth of new examples, case s

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Book SynopsisAn understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.

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Book SynopsisBurnout isnât a personal failure. Itâs a wake-up call.This global epidemic is not merely a case of working too hard or feeling physically exhausted for an extended period of time. According to physician, executive coach, and speaker Neha Sangwanâan expert empowering corporate leaders and organizational teams to excel under pressureâburnout is due to prolonged stress and an ongoing net drain of energy on one or more of five levels: physical, mental, emotional, social, and spiritual. When we burn out, our productivity suffers, our health declines, and weâre more reactive in our relationships. Not having the resources to handle challenging circumstances, address conflict, or maintain healthy boundaries worsens stress and dysfunction in our professional and personal lives.In this book, Dr. Sangwan explains in simple terms the overwhelming experience of burnout, and offers an awareness prescription that helps you determine on which of the five levelsâphysical, mental

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Book Synopsis*ORIGINAL COVER COLLECTION EDITION*Book five in the sensational Magnolia Parks Universe series!How many loves do you actually get in a lifetime? Everyone knows by now that Magnolia Parks and BJ Ballentine are in the stars, but is that enough? Magnolia and BJ are reeling from a devastating loss as they try to plan what''s been dubbed ''the wedding of the century''. As family tensions mount and their respective pasts begin catching up to them, they finally have to look the truth in the eye: Can they learn to trust and be with one another again, or will they die trying?This edition is part of the original cover collection. READERS LOVE THE MAGNOLIA PARKS UNIVERSE ''Magnolia and BJ have embedded themselves into my DNA.'' ⭐⭐⭐⭐⭐ ''This book gave drama, love triangles, toxicity, chaos and I ate up every single moment.'' ⭐⭐⭐⭐⭐ ''TikTok made me do it, 1000% lived up to the hype.'' ⭐⭐⭐⭐⭐ ''Hands down the most emotional romance book I have ever read and therefore my favourite'' ⭐⭐⭐⭐⭐ ''Ridiculously addictive ... My heart broke a million times'' ⭐⭐⭐⭐⭐ ''This book will tear your heart out!'' ⭐⭐⭐⭐⭐ ''Never have I felt more emotions reading a single book before. The angst and pure rollercoaster of emotions was real! Jessa Hastings had me crying by 10%.'' ⭐⭐⭐⭐⭐ MAGNOLIA PARKS UNIVERSE SERIES 1 - Magnolia Parks 2 - Daisy Haites 3 - Magnolia Parks: The Long Way Home 4 - Daisy Haites: The Great Undoing 5 - Magnolia Parks: Into the Dark (OUT NOW!)

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Book SynopsisLucy Brazier OBE is one of the world's leading authorities on administrative and assistant skills. She is CEO of Marcham Publishing and Publisher of Executive Support Magazine, a training magazine dedicated to the development of administrative professionals.She was awarded an OBE in recognition of her services to office professionals in 2021. She has also received an Honorary Fellowship to the Institute of Administrative Management and is based in London, UK.Trade Review"The Modern-Day Assistant is a must read book. I loved reading it. Lucy delivers a truly knowledgeable, heart driven book for assistants and their leaders." -- Samantha Cox, COO, Denny Group and former EA to Sir Richard Branson"Essential reading for elevating your presence and role. Pulsating with invaluable information and guidance, this book will empower you to become an indispensable force in an ever-changing landscape of the Assistant role." -- Libby Moore, Former Chief Of Staff to Oprah Winfrey"This book has the potential to change not only individual careers but entire organizations. Readers will find themselves rapidly turning the pages to digest the knowledgeable, confident and encouraging mentorship of Lucy Brazier." -- Ann Hiatt, Leadership Strategist, Former EA to Jeff Bezos and former Chief-of-Staff to Eric Schmidt"Prepare to be inspired, equipped, and motivated as you dive into the pages of The Modern Day Assistant. This book will inspire you to reach new heights of excellence and become an invaluable asset to any organization." -- Helen Monument, Chair, World Administrators AllianceTable of Contents Chapter - 00: Introduction; Chapter - 01: A changing world and your place in it; Chapter - 02: The network is all powerful; Chapter - 03: The assistant as an influential leader; Chapter - 04: Communication, the key to advancement; Chapter - 05: Quality conversations, office politics and emotional intelligence; Chapter - 06: Building powerful partnerships; Chapter - 07: So, you think you’re strategic?; Chapter - 08: The productivity piece; Chapter - 09: The future is hybrid; Chapter - 10: Project management; Chapter - 11: The problem is not the problem; Chapter - 12: Stress: how to stop the overwhelm; Chapter - 13: Book club questions;

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Book SynopsisIn 1751, John Holker (1719-1786), an English textile manufacturer exiled in France, undertook an industrial espionage mission to England to collect samples of English textiles on behalf of the French king, Louis XV. On his return, the samples were assembled in a manuscript volume, which is now preserved at the Museum of Decorative Arts in Paris. Each sample in this album is accompanied by a handwritten technical description specifying the quality of the fabric, its price, its dimensions and the manufacturing processes. This album is famous for preserving the oldest identifiable samples of jean fabric. Completely bilingual, the book includes a facsimile reproduction of the album, accompanied by a transcription of its handwritten text and a dozen essays. The essays, written by academics, curators and specialists from France, Britain, and North America, explore the album from various angles: the globalisation of commerce, the slave trade, industrial espionage, economic rivalry between France and England, the taste for cotton and its role in the history of fashion, etc. The book demonstrates the importance of centuries-old links between France and the United Kingdom and is an indispensable work of reference for the history of textiles. Text in English and French. Table of ContentsESSAYS John Holker and the making of the Livre d’échantillons. By Ariane Fennetaux & John Styles The Holker album and Lancashire cotton textiles. By John Styles John Holker, an entrepreneur at Rouen. By Serge Chassagne John Holker as inspector of manufactures. By Philippe Minard The chemistry of colours circa 1750. By Liliane Hilaire-Pérez John Holker, technical innovation and the hot cylinder press. By Philip A. Sykas The Holker album in a global context. By Giorgio Riello Chintz, cambric, and a counterfeit silk handkerchief: printed textiles in the Holker album. By John Styles Deep blue, fiery red, and apricot yellow: colour, imperial markets and the global textile trade. By Beverly Lemire And cotton became fashionable. By Denis Bruna The English origin of jeans. By Pascale Gorguet Ballesteros FACSIMILE OF THE HOLKER ALBUM APPENDICES Translation of the transcription Technical analysis Glossary Bibliography Index List of illustrations

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Book SynopsisPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook.   Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student's critical thinking skills. These cases bring forth many of the topics disTable of ContentsPART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International TradePART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global MarketsChapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing By the Rules PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8: Developing a Global Vision through Marketing ResearchChapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: The Asia Pacific RegionPART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for ConsumersChapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International MarketsPART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators PART SIX: SUPPLEMENTARY MATERIAL The Country Notebook—A Guide for Developing a Marketing Plan CASES (Cases can be found in SmartBook or the Instructor Resources within Connect) An Overview 1-1 Starbucks—Going Global Fast 11-2 Nestlé: The Infant Formula Controversy 1-3 Coke and Pepsi Learn to Compete in India 1-4 Marketing Microwave Ovens to a New Market Segment1-5 Living in a Box . . . The Way of the Future? The Cultural Environment of Global Marketing 2-1 The Not-So-Wonderful World of EuroDisney—to Paris, Hong Kong, Shanghai, and Beyond 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity2-8 Ultrasound Machines, India, China, and a Skewed Sex Ratio 2-9 Counterfeit Mobile Phones in Southeast Asia Assessing Global Market Opportunities 3-1 International Marketing Research at the Mayo Clinic 3-2 Swifter, Higher, Stronger, Dearer3-3 Marketing to the Bottom of the Pyramid 3-4 Continued Growth for Zara and Inditex 3-5 Club Med and the International Consumer 3-6 Gillette: The 11-Cent Razor, India, and Reverse Innovation 3-7 Amazon in Emerging Markets Developing Global Marketing Strategies 4-1 Tambrands—Overcoming Cultural Resistance 4-2 Futuram’s Risk Management Strategy 4-3 Sales Negotiations Abroad for MRI Systems 4-4 National Office Machines—Motivating Japanese Salespeople: Straight Salary or Commission?4-5 AIDS, Condoms, and Carnival 4-6 Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries 4-7 The Obstacles to Introducing a New Product into a New Market 4-8 Mary Kay in India 4-9 Noland Stores Cleans Up Its Act

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Book SynopsisAbout our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firmTable of ContentsPART I: INTRODUCTION TO E-COMMERCE The Revolution is Just Beginning E-commerce Business Models and Concepts PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART VI: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce Index

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Book SynopsisMost businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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Book SynopsisA comprehensive pictorial history of all Vauxhall cars produced from 1945 up to and including models in production in 1995. This really is the ‘go-to’ publication if you need to compare your Vivas, Victors, Ventoras or Viceroys! Breaking down the many models into several chapters, this is a trip down memory lane for any postwar car enthusiast. Comprehensively illustrated, the book includes line drawings, black & white plus colour period photographs, together with interior detail. All models are covered along with sports derivatives, limited editions, vans, estates, coupes. It includes a section on motor sport achievements and TV/movie appearances. Contemporary factory advertising slogans used is key throughout. Complimenting the historical content, technical specifications, key production changes and build figures are also detailed. Trevor Alder has been driving Vauxhalls and Opels for many years and has previously written and compiled several Vauxhall/Opel publications from his massive self-indexed magazine archive. The research for this book suggests this a bookshelf-must for anyone interested in a slice of Britain's motoring heritage.Table of ContentsIntroduction Chapter 1. Early post-war cars: H, I, J & L-types Chapter 2. Ten years of Wyvern, Velox & Cresta: E-series & PAs Chapter 3. Twenty years of Victors, Ventoras & VXs: The F-types Chapter 4. Small family cars: Viva HA, HB & HC plus derivatives Chapter 5. 1960s opulence: PB & PC Cresta, Velox & Viscount Chapter 6. 1970s European influences: Chevette Chapter 7. The big V-cars: Carlton, Viceroy, Royale & Senator Chapter 8. 1976-1994 family wheels: Cavalier Mk1, 2 & 3 plus Calibra Chapter 9. Front wheel drive arrives: Astra Mk1, 2 & 3 Chapter 10. Small hatchbacks: Nova & Corsa Chapter 11. 1994 & towards the millenium: Tigra & Omega Chapter 12. Commercial & 4x4 vehicles: Frontera, Monterey & Brava Appendix 1. Key achievements in motor sport Appendix 2. Vauxhall on the screen, main TV & Movie appearances Comprehensive Index

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Book SynopsisMastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revised and expanded third edition provides essential detail to get you started.

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Book SynopsisConquer the markets and become a successful day trader Day trading is a fast-paced, sometimes risky form of investment. Day Trading For Dummies gives you the information you need to get started with this quick-action form of trading for income and maintain your assets. Learn how the market works, how to read and predict price movements, and how to minimize your loss potential, so you can manage your money strategically and create your day trading plan. Expert author Ann Logue will set you on the path to success, showing you the techniques successful day traders use to profit. This new edition covers crypto, AI, meme stocks, new trading options, and the latest strategies. By following market indicators and doing the essential research, you can avoid making critical mistakes and instead make smart trades that earn money. Learn the basics of how the stock market works and master the concepts specific to day trading Understand the risks involved in fas

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Book SynopsisThis book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

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Book SynopsisThe Visual Agile Coach Playbook combines the power of visuals with the agile growth mindset to provide effective ideas and solutions for improved communication, engagement and delivery of value in a fun and motivating package! A picture is worth a thousand words. As complexity and rapid change surround us ever more completely, visuals and their ability to communicate quickly and effectively are an increasingly important business tool.The Visual Agile Coach Playbook is perfect for enthusiasts of progressive working, whether leading change or leading teams. Blending proven models and new ideas with immersive tools and templates. Vibrant, visual and unique, The Visual Agile Coach Playbook willhelp you: Communicate clearly Reduce complexity Problem solve Teamwork effectively Think creatively Deliver valueOpen up The Visual Agile Coach Playbook and start your own Visual Agile Coachin

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Book SynopsisLearn a new model for understanding how organizations really operate and implement changes that get real results.With so many forces of change buffeting the business world today, a scary state of flux has replaced any sense of certainty, stability, and familiarity, delivering a wake-up call to make crucial changes happen, make them happen quickly, and make them stick.  Traditional approaches to change management fall into one of two categories: Organizations function like machines, where managers pull change levers to “fix” problems with an engineer’s mindset (IQ).   Or People form social networks wherein individual “influencers” make change happen by developing effective interpersonal relationships (EQ).  Neither of these models offer a full picture to what really happens in an organization.In this groundbreaking new book, change expert Siobhan McHale offers a third option: organizations are complex ec

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Book SynopsisStrategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.New features and topics in this fourth edition include:New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as Table of ContentsPart 1: Strategy and the Tourism, Hospitality and Events Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organizations. 2. Introduction to Strategy for Tourism, Hospitality and Events. Part 2: Analysing the Internal Environment. 3. Tourism, Hospitality and Event Organizations – The Operational Context: Sources of Competitive Advantage. 4. Tourism, Hospitality and Event Organizations – The Human Resources Context. 5. Tourism, Hospitality and Event Organizations – The Financial Context. 6. Tourism, Hospitality and Event Organizations – The Products and Markets Context. Part 3: Analysing the External Environment and SWOT. 7. The External Environment for Tourism, Hospitality and Event Organizations – The Macro Context. 8. The External Environment for Tourism, Hospitality and Event Organizations – The Competitive Context. 9. SWOT Analysis for Tourism, Hospitality and Event Organizations. Part 4: Strategic Options. 10. Competitive Strategy for Tourism, Hospitality and Event Organizations. 11. Strategic Directions for Tourism, Hospitality and Event Organizations. 12. Strategic Methods of Development for Tourism, Hospitality and Event Organizations. 13. Strategic Evaluation and Selection for Tourism, Hospitality and Event Organizations. Part 5: Strategy in Action. 14. Strategic Implementation for Tourism, Hospitality and Event Organizations. 15. International and Global Strategies for Tourism, Hospitality and Event Organizations. 16. Sustainability Strategy for Tourism, Hospitality and Event Organizations. 17. Strategic Management for Tourism, Hospitality and Event Organizations – Strategy in Practice. Part 6: Case Analysis for Tourism, Hospitality and Events. Case Study Summary. Case/Chapter Correlation. Case 1 Competing or Cooperating in the Airline Industry: Strategic Alliances or Going it Alone?. Case 2 Thomas Cook vs TUI: Survival of the Fittest. Case 3 Queensland Australia: Tourism and Events – Strategic Positioning and Promotion. Case 4 IHG – Competing on the World Stage. Case 5 RX – Strategic Issues for a Leading Events Management Company. Case 6 Airbnb: Back to the Future – a ‘Disruptor’ for Global Hospitality.

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Book SynopsisNote: This edition is called ?Large Print? as it is an enlarged (7 X 10) version of the original, smaller (4.6 x 7) Toolbox sized edition of this title.The text in this edition is the size of standard reference materials and is not enlarged print for individuals with partial sight. Since the first edition published more than 100 years ago, Machinery?s Handbook has been the most popular engineering resource of all time. Universally considered the principal reference in the manufacturing and mechanical industries, the Handbook is the ultimate collectionof essential, critical information needed by engineers, designers, drafters, metalworkers, toolmakers, machinists, educators, students, and serious home hobbyists. From engineering and design departments, machine and metalworking shops, and a wide range of manufacturing and industrial facilities, to countless classrooms and workshops around the globe, this 32nd Edition of the Machinery?s Handbook is the must-have technical reference.New, Revised, and Expanded in the 32nd Edition: Additive Manufacturing:Cutting-edge information on 3D printing materials, techniques, and workflow, with an expanded list of international standards addressing this rapidly evolving manufacturing segment. Dimensioning and Measuring: Reworked explanations and instructions for calibrating, applying, and reading inch and metric verniers, dial and digital calipers, and inside, outside, and screw thread micrometers. Refined formulas for calculating tolerances. Fasteners, Threads, and Threading: Definitive standard specifications for numerous screw threads, bolts, other fasteners, nuts and washers, tap and clearance drills have been verified and updated across the board, with revised and new tables and figures. Machine Elements:Expanded sections detail drive couplings, shaft alignment methods, and friction and lubrication challenges, with an entirely new section on regulated food grade machine lubricants. Revised and new rolling element bearings text and tables explain types, functionality, and features, with additional figures. Metalworking and Manufacturing: New expert coverage with detailed illustrations addresses commonly used metalworking dies, design, and selection, along with related processes and applications for sheet metalworking. Improvements in the welding section include pipe welding positioning. Part Design and Production: Updates encompass the latest in CNC programming, CAD/CAM operations, and other design and production processes. New to this edition is CNC machining of carbon-fiber reinforced polymers, plus discussions of shop-floor programming, simulation for pre-production process verification, feature-based machining, and computer-aided modeling optimization. Properties and Selection of Materials: Legacy elements and modern-day plastics data have been revised, with new information on embodied energy of materials, supply chain cost and carbon footprint calculations, recycling and reclamation considerations, and polymer composite structures and production methods.

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Book SynopsisDevelop ETF expertise with this straightforward guide Investing in ETFs For Dummies has all the basics you need to make calculated and profitable choices when investing in exchange-traded funds. ETFs make it possible for investors to quickly and easily gain exposure to wide swaths of the market. There are funds that are linked to popular market indices like the S&P 500, there are quirky thematic funds that allow you to invest in stuff like video game technology or breakfast commodities, and there's everything in between. This updated guide helps you sift through it all, covering the pros and cons of ETF investing and walking you through new and time-tested ETF strategies. Add some ETFs to your portfolio and profit in any market environment, thanks to this simple Dummies guide. Figure out what ETFs are and learn the ins and outs of the ETF marketplaceLearn to research ETFs and weigh the risks so you can make informed tradesDiscover the latest ETF products, providers, and strategiesGain Table of ContentsIntroduction 1 Part 1: Getting Started with ETFs 5 Chapter 1: ETFs: No Longer the New Kid on the Block 7 Chapter 2: Introducing the ETF Players 31 Part 2: Familiarizing Yourself with Different ETFs 57 Chapter 3: ETFs for Large Growth and Large Value 59 Chapter 4: ETFs for Small Growth and Small Value 77 Chapter 5: Around the World: Global and International ETFs 91 Chapter 6: Sector Investing and Different Specialized Stocks 111 Chapter 7: For Your Interest: Bond ETFs 127 Chapter 8: REITs, Commodities, and Active ETFs 143 Part 3: Making the Most of Your ETF Portfolio 165 Chapter 9: Checking Out Sample ETF Portfolio Menus 167 Chapter 10: Getting a Handle on Risk, Return, and Diversification 191 Chapter 11: Exercising Patience and Discovering Exceptions 211 Part 4: The Part of Tens 233 Chapter 12: Ten Common Questions about ETFs 235 Chapter 13: Ten Typical Mistakes Most Investors Make 241 Index 247

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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Book SynopsisPride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.Table of ContentsPart I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets Segmentation and Evaluation. Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking. Part V: PRODUCT DECISIONS. 11. Product Concepts, Branding and Packaging. 12. Developing and Managing Products. 13. Services Marketing. Part VI: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply-Chain Management. 15. Retailing, Direct Marketing and Wholesaling. Part VII: PROMOTION DECISIONS. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion. Part VIII: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting Prices. AVAILABLE ONLY ONLINE: Appendix A: Financial Analysis in Marketing. Appendix B: Sample Marketing Plan. Appendix C: Careers in Marketing.

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Book SynopsisMaster the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

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Book SynopsisThe definitive guide to the history of economic thought, fully revised twenty years after first publicationRoger Backhouse's definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.

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Book SynopsisPeople are competing for jobs at a rate not seen since World War II. In this book, Tessa White teaches readers, specifically digital native millennials, how to recognize what is holding them back from getting a job and climbing the ladder.Trade Review'Unspoken Truths for Career Success is a terrific read for the new generations rising in the workforce--and for their leaders. It will serve as an illuminating guide to navigating workplace dynamics that will engage people at any level of their career. Tessa's vantage point is invaluable; applying her insights will help accelerate the hard career lessons that most learn only through years of trial and error.' * Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire *'I believe that Tessa has exposed one of the greatest epidemics of our time; the disconnect and burnout that many employees are experiencing. But Tessa doesn't stop there; she uses her wealth of experience to empower employees with a compass for regaining workplace satisfaction. This book is honest and practical and was long overdue.' * Frantz Belot, CEO of Tyfoon *'I have a master's degree from Harvard, yet I gathered more practical career advice from this book than I ever did in the classroom. I've learned how to give better feedback, navigate high-stakes situations, and proactively craft a fulfilling career for myself. I will be giving this book to all my favorite graduates this year.' * Lauren Neeleman, CEO of Lemontreat *'Tessa's book is truly extraordinary. Her honest advice is exactly the thing you need to hear. Whether you're looking to advance in your career, make a change, or you're struggling with team dynamics, do yourself a favor and get this book. I'm recommending it to every client I work with--it's that good.' * Dr. Lauren Cook, Clinical Psychologist, Speaker, and Author *'This book is full of smart, practical advice for the workplace. Her authentic approach makes this book a must-have for those interested in proactively navigating their own careers.' * Roger McComber, Managing Partner of McComber Capital *'Tessa has written a brilliant guide to career success. The book is filled with advice that I wish someone had shared with me early in my career. Every chapter showcases Tessa's uncanny understanding of the workplace, and how readers can apply it directly to their own situation. Such an exceptional book. I highly recommend reading it at any stage in your career.' * Ben Relles, Head of Innovation, YouTube Originals *'Tessa White is a masterful teacher on organizational power. She has been there and done it. Everyone who works in any type of organization needs this book. Buy it, read it, apply it, and put your career on a much more positive and productive trajectory.' * Michael Glausser, Executive Director of the Clark Center for Entrepreneurship at Utah State University *'This is not just work advice, it's life advice! The Unspoken Truths is a profound approach to regain control in a world that can seemingly appear out of it. The mistake is to say that you wish you had this advice when you were getting started because then you'll miss the absolute gems that can either relaunch your world or push your aspirations to greater heights. From the mailroom to the C-suite, whether you're an entrepreneur or an influencer, there's nothing you will face that The Unspoken Truths doesn't address.' * Loki Mulholland, Emmy-Winning Filmmaker and Author *'Workforce is THE issue of the day and individuals are struggling with how to 'make peace' with companies and the workplace. What valuable insights this book contains about how to do that! It teaches so clearly how to navigate the changing landscape of the workplace with easy actions items any individual can take to create a better experience.' * Val Hale, Executive Director of Utah Governor’s Office of Economic Development *

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Book SynopsisZeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.    Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.  New chapter on Artificial Intelligence and Service Robotics and the implications for service marketing.  New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting criTable of ContentsTable of ContentsPart 1: Foundations for Service Marketing1. Introduction to Services2. Conceptual Framework of the Book: The Gaps Model of Service QualityPart 2: Focus on the Customer3. Customer Expectations of Service4. Customer Perceptions of ServicePart 3: Understanding Customer Requirements5. Listening to Customers through Research6. Managing Customer Relationships7. Service RecoveryPart 4: Aligning Service Design and Standards8. Service Innovation and Design9. Customer-Defined Service Standards10. Physical Evidence and the ServicescapePart 5: Delivering and Performing Service11. Employees’ Roles in Service12. Customers’ Roles in Service13. Managing Demand and CapacityPart 6: Managing Service Promises14. Integrated Service Marketing Communications15. Pricing of ServicesPart 7: Service Trends: AI, Robotics, and the Bottom Line16. Artificial Intelligence and Robotics in Service17. The Financial and Economic Impact of Service

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Book SynopsisJay Heizer, Professor Emeritus, the Jesse H. Jones Chair of Business Administration, Texas Lutheran University, Seguin, Texas. He received his BBA and MBA from the University of North Texas and his PhD in management and statistics from Arizona State University. He was previously a member of the faculty at the University of Memphis, the University of Oklahoma, Virginia Commonwealth University, and the University of Richmond. He has also held visiting positions at Boston University, George Mason University, the Czech Management Center, and the Otto-Von-Guericka University, Magdeburg. Dr. Heizer's industrial experience is extensive. He learned the practical side of operations management as a machinist apprentice at Foringer and Company, as a production planner for Westinghouse Airbrake, and at General Dynamics, where he worked in engineering administration. In addition, he has been actively involved in consulting in the OM and MIS areas for a variety of organizaTable of ContentsPART 1: INTRODUCTION TO OPERATIONS MANAGEMENT 1. Operations and Productivity 2. Operations Strategy in a Global Environment 3. Project Management 4. Forecasting PART 2: DESIGNING OPERATIONS 5. Design of Goods and Services Supplement 5: Sustainability in the Supply Chain 6. Managing Quality Supplement 6: Statistical Process Control 7. Process Strategies Supplement 7: Capacity and Constraint Management 8. Location Strategies 9. Layout Strategies 10. Human Resources, Job Design, and Work Measurement PART 3: MANAGING OPERATIONS 11. Supply Chain Management Supplement 11: Supply Chain Management Analytics 12. Inventory Management 13. Aggregate Planning and S&OP 14. Material Requirements Planning (MRP) and ERP 15. Short-Term Scheduling 16. Lean Operations 17. Maintenance and Reliability

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Book Synopsis"Investing is a simple activity, which an entire industry strives to make complicated to justify its existence." At a time when a record number of people are investing in the stock market, this book by award-winning financial writer Nicolas Berube reveals how any investor can get rich and beat the professionals at their own game by investing less than an hour a year of their time. Admitting that he felt like a "zero" after his first mistakes as a beginner investor, Nicolas has never stopped trying to understand what separates the winners from the losers. He has observed how the greatest investors around the world think and act, meeting and interviewing many of them, and going on to include the revealing results here. He also uses little-known examples, such as the forgotten theft of the Mona Lisa, Isaac Newton's stock market disaster, and the mistake made by one of the world's greatest investors, to make learning about investing a compelling journey through history, psychology, and finance. Finally, using the latest research, he identifies proven and accessible ways to invest, and offers concrete advice on how to get started or take control of your investments today. From Zero to Millionaire gives you the tools to understand the stock market, and the skills to better manage your investments.

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Book SynopsisLearn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your Table of ContentsPart I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: Incentive Alignment. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. Part II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. Part III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. Part IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. Part VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. Part VII: WRAPPING UP. 24. You Be the Consultant.

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Book SynopsisTHE INTERNATIONAL BESTSELLER OVER 250,000 COPIES SOLDLEARN AN ENTIRE TWO-YEAR MBA PROGRAMME IN A FEW SHORT HOURS WITH THIS QUICK AND EASY-TO-READ ILLUSTRATED GUIDEAn MBA is the best way to get ahead in business. The Visual MBA is your shortcut to understanding the vital course principles including:- Marketing- Leadership and Management Skills- Accounting- Finance- Strategy- and much more.Skip the fees and save yourself countless hours, this is two years of business school packed into one indispensable, illustrated guide.

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Book SynopsisThe extraordinary, and largely unchronicled, account of the Cuban people’s struggle for survival in a post-Soviet worldTrade Review“Provides a mass of information missing from most accounts.”—Tony Wood, London Review of Books“[A] propitious new book.”—Dan Carrier, Camden New Journal“An insightful analysis of the political economy of Cuba’s socialist development strategy and the struggle to balance the need for growth with the commitment to social justice that has been a hallmark of the revolution since 1959.”—William LeoGrande, coauthor of Back Channel to Cuba: The Hidden History of Negotiations between Washington and Havana“With her eye for all manner of detail and her ability to read Cuba well, Yaffe has given us a valuable analysis of the recent reforms in Cuba, placing them within their historical and ideological context. . . . It is a welcome contribution to our understanding of it all.”—Antoni Kapcia, author of Cuba: Island of Dreams“Yaffe’s book on the last thirty years of the Cuban Revolution explains why, in the absence of the two Castro brothers, it has not just survived but pioneered new forms of socialism suitable for the 21st century.”—Richard Gott, author of Cuba: A New History“Yaffe has lived in Cuba and shares the experiences, concerns and hopes of the Cuban people. . . . Written with clarity and flair, this book will help you understand how and why Cuba will survive in a post-Trump world.”—Ricardo Alarcón, former president of the Cuban National Assembly and representative at the United Nations“While presenting Cuba’s shortcomings and problems in the same way as she presents its impressive achievements, Yaffe has written the story of a people trying to build a more humane society.”—Al Campbell, Emeritus Professor of Economics, University of Utah

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Book SynopsisEvery couple wants a happy relationship and a meaningful career but how do we balance both?In Couples that Work, Professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs and focuses on how couples can successfully tackle the challenges they will face throughout their lives--together. The book explores key questions like: - Can you and your partner have equally important careers or must you prioritise one over the other?- How can you juggle children or family commitments without sacrificing your work?- Does every decision require compromise or can you find solutions that benefit you both?Identifying common triggers and traps, and presenting engaging exercises to help you avoid and overcome them, this book will help every couple design their own unique way to combine love and work at every stage of their journey. ''Hugely insightful. A must-read for all couples'' Susan David, author of Emotional Agility''Managing one career is hard enough; two often seems impossible. In this book, Jennifer shares what she''s learned about how couples can not only survive but thrive'' Adam Grant, author of OriginalsTrade Review"In this provocative and thoughtful book, Professor Petriglieri has created a brilliant conversation road map for anyone navigating a duel career path. I read it with my partner - and suggest you do the same. It's fascinating!" * Lynda Gratton, Professor of Management Practice at the London Business School and bestselling author of The 100-Year Life *"A simple yet profoundly insightful roadmap to the predictable transitions all couples traverse." * Herminia Ibarra, Professor of Organisational, Behaviour London Business School and bestselling author of Act like a Leader, Think like a leader *"Offers practical, executable tasks and conversational prompts to help couples navigate the challenging transitions that confront us all." * Whitney Johnson, Bestselling author of Disrupt Yourself and Build an A-Team *"An inspiring read for anyone looking to both work and love." * Laszlo Bock, CEO Humu, former SVP of People Operations at Google and author of Work Rules! *"Managing one career is hard enough; two often seems impossible. In this book, Jennifer shares what she's learned about how dual-career couples can not only survive, but also thrive." * Adam Grant, author of Originals *"A must read for any couple committed to their relationship and to their careers." * Francesca Gino, Professor of Business Administration Harvard Business School and bestselling author of Rebel Talent *"I wish I had had this book at the beginning and middle of my career. I'm glad to have it in my hands now." * Joanna Barsh, Director Emerita, McKinsey & Company and author of How Remarkable Women Lead *"Offers precious advice for couples who want to help each other thrive at work as well as in their relationships." * Terri Kelly, Former CEO W.L. Gore & Associates *"Hugely insightful. A must-read for all couples." * Susan David, author of Emotional Agility *

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Book SynopsisThe rehumanization of leadership has become one of the most pressing issues of our times. This book offers an antidote to the linear and fragmented leadership models that emerged out of the industrial mindset. Rather than pay lip-service to values, which has been the 20th century approach to addressing anything higher than strategy, we demonstrate that it is purpose that must be discovered. The authors make a compelling case for rehumanizing leadership and provide you the simple tools you need to lead your organization in the 21st century.

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Book SynopsisRichard Templar is the author of the international bestselling Rules books. Over 2 million people around the world have enjoyed and now play by Richard Templar's Rules. The complete list of titles is as follows: The Rules of Life, The Rules of Work, The Rules of Management, The Rules of Wealth, The Rules of Parenting, The Rules of Love, The Rules to Break, The Rules of People, The Rules of Thinking, and The Rules of Living Well. Table of ContentsWalk your talk 1 Get your work noticed 2 Never stand still 3 Volunteer carefully 4 Carve out a niche for yourself 5 Under promise and over deliver 6 Learn to ask why 7 Be 100 per cent committed 8 Learn from others’ mistakes 9 Enjoy what you are doing 10 Develop the right attitude 11 Be passionate but don’t kill yourself 12 Manage your energy 13 Never let anyone know how hard you work 14 Keep your home life at home Know that you’re being judged at all times 15 Cultivate a smile 16 No limp fish – develop the perfect handshake 17 Exude confidence and energy 18 Develop a style that gets you noticed 19 Pay attention to personal grooming 20 Be attractive 21 Be cool 22 Speak well 23 Write well Have a plan 24 Know what you want long term 25 Know what you want short term 26 Study the promotion system 27 Develop a game plan 28 Set objectives 29 Know your role 30 Know yourself – strengths and weaknesses 31 Identify key times and events 32 Anticipate threats 33 Look for opportunities 34 Make learning a lifelong mission If you can’t say anything nice – shut up 35 Don’t gossip 36 Don’t bitch 37 Stand up for others 38 Compliment people sincerely 39 Be cheerful and positive 40 Ask questions 41 Use ‘please’ and ‘thank you’ 42 Don’t swear 43 Be a good listener 44 Only speak sense Look after yourself 45 Know the ethics of your industry 46 Know the legalities of your industry 47 Set personal standards 48 Never lie 49 Never cover up for anyone else 50 Keep records 51 Know the difference between the truth and the whole truth 52 Cultivate your support/contacts/friends 53 Date with caution 54 Understand others’ motives 55 Assume everyone else is playing by different rules 56 Keep the faith 57 Put things in perspective Blend in 58 Know the corporate culture 59 Speak the language 60 Dress up or down accordingly 61 Be adaptable in your dealings with different people 62 Make your boss look good 63 Know where to hang out, and when 64 Understand the social protocols 65 Know the rules about authority 66 Know the rules about the office hierarchy 67 Never disapprove of others 68 Understand the herd mentality Act one step ahead 69 Dress one step ahead 70 Talk one step ahead 71 Act one step ahead 72 Think one step ahead 73 Address corporate issues and problems 74 Make your company better for having you there 75 Talk of ‘we’ rather than ‘I’ 76 Walk the walk 77 Spend more time with senior staff 78 Get people to assume you have already made the step 79 Prepare for the step after next Cultivate diplomacy 80 Ask questions in times of conflict 81 Don’t take sides 82 Know when to keep your opinions to yourself 83 Be conciliatory 84 Never lose your temper 85 Never get personal 86 Know how to handle other people’s anger 87 Stand your ground 88 Be objective about the situation Know the system – and milk it 89 Know all the unspoken rules of office life 90 Know what to call everyone 91 Know when to stay late and when to go early 92 Know the theft or perks rule 93 Identify the people who count 94 Be on the right side of the people who count 95 Be well up on new management techniques 96 Know the undercurrents and hidden agendas 97 Know the favourites and cultivate them 98 Know the mission statement – and understand it Handle the opposition 99 Identify the opposition 100 Study them closely 101 Don’t back-stab 102 Know the psychology of promotion 103 Don’t give too much away 104 Keep your ear to the ground 105 Make the opposition seem irreplaceable 106 Don’t damn the opposition with faint praise 107 Capitalise on the career-enhancing moments 108 Cultivate the friendship and approval of your colleagues 109 Know when to break the Rules

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Book Synopsis THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?  The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.  This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. Youâll learn how to: âTarget the most relevanTable of ContentsForewordPrefaceAcknowledgmentsChapter 1: When Do Executives Get Involved in the Decision Process?Chapter 2: Marketing to the C-SuiteChapter 3: Understanding What Executives WantChapter 4: How to Find the Relevant ExecutiveChapter 5: How to Gain Access to the C-SuiteChapter 6: How to Establish Credibility with the C-SuiteChapter 7: How to Create Value for the C-SuiteChapter 8: Cultivating Loyalty at the C-SuiteAfterwordAppendix A: Guide to Client DiscoveryAppendix B: Tools for Building the Executive RelationshipRecommended ReadingRecommended Associations and OrganizationsNotesIndex

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Book SynopsisWhat tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communicationthe type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challengesis not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an Trade ReviewIn Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.—Journal of Science CommunicationTable of ContentsAcknowledgmentsIntroductionChapter 1.What It Means to Be a Strategic Science CommunicatorChapter 2. Science Knowledge as a Communication ObjectiveChapter 3. Show WarmthChapter 4. Show IntegrityChapter 5. Be Willing to ListenChapter 6. Show You Are Not That Different (and Respect Others' Differences)Chapter 7. Show CompetenceChapter 8. Share Risks and BenefitsChapter 9. Share What Other People Think Is NormalChapter 10. Foster Self-EfficacyChapter 11. Share Emotions and Frames, CarefullyChapter 12. The Need to Take Communication More SeriouslyAppendixesA. Survey MethodsB. Supplementary TablesC. Examining Goals and Objectives WorksheetsIndex

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Book SynopsisNick Shackleton-Jones is HR Director, Talent & Learning at Deloitte, UK. His work focuses on building a better experience for employees and improving organizational performance. He was previously the Director of Learning and Performance Innovation at PA Consulting Group and Director of Learning Innovation and Technology at BP. He has also held senior roles in L&D at Siemens Communications and the BBC. Based in Reading, UK.Trade Review"Nick's book starts in the right place: he sees the world through the lens of a psychologist rather than a pusher of e-learning (from the previous edition)." * Roger Schank, John Evans Professor Emeritus, Northwestern University, CEO, Socratic Arts *"How People Learn will show you how to adopt new ways of thinking about learning that will help you design resources and experiences to support real learning. This is an important book for anyone who teaches others (from the previous edition)." * Colin Steed, co-founder and former chief executive, Learning & Performance Institute *"Nick does a tremendous job, starting off with how we learn, and then, deriving from it, best ways to design education and training - a formula for success. The book is fascinating and a must-read for anyone who wants to be knowledgeable in this area (from the previous edition)." * Dr Itiel Dror, Cognitive Neuroscience Researcher, University College London *Table of Contents Chapter - 00: Preface; Chapter - 01: Cognition; Chapter - 02: Learning; Chapter - 03: Education; Chapter - 04: Language and learning; Chapter - 05: Learning design; Chapter - 06: Learning elimination (performance consulting); Chapter - 07: Defining experience; Chapter - 08: Human-centred learning design; Chapter - 09: Bringing about change; Chapter - 10: Ethics and AI in learning; Chapter - 11: How to change someone's mind; Chapter - 12: The future

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