Business, Finance & Law Books

Book SynopsisTrade Review"A FiveBooks Best Economic History Book of the Year""An excellent book."---Tyler Cowen, Marginal Revolution"[Prak and van Zanden] have provided a path forward for studying economic history that takes complexity seriously without letting it prevent us from getting to the important truths of economic history. One can only hope that more social and economic historians follow Prak and van Zanden’s path in the future."---Samuel Gregg, Engelsberg Ideas"[Pioneers of Capitalism] will be the standard work on the topic for years and perhaps decades to come, as it offers a very well-written and powerful account of the rise and fall of the Dutch Republic in the medieval and early modern periods."---Gijs Dreijer, Business History Review"[Pioneers of Capitalism] surpasses the previous syntheses of Dutch capitalism by bringing it in line with recent developments in economic history. . . . Fascinating."---Bas Spliet, Journal of European Economic History

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Book SynopsisGain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Table of ContentsPart I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and IBP. 2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations. 3. The History of Advertising and Brand Promotion. 4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion. Part II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Integrated Brand Promotion, and Consumer Behavior. 6. Market Segmentation, Positioning, and the Value Proposition. 7. Advertising Research. 8. Planning Advertising and Integrated Brand Promotion. Part III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and IBP. 10. Creative Message Strategy. 11. Executing the Creative. Part IV: THE MEDIA PROCESS. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital, Social, & Mobile Media. Part V: INTEGRATED BRAND PROMOTION. 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising.

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Book SynopsisStudents in economics are ever more distressed by the disconnect between mainstream economics and the real world. This book shows how post-Keynesian economics constitutes a coherent heterodox alternative, based on realistic assumptions and the integration of the financial and real sides of the economy, with an emphasis on the many paradoxes that arise in a truly macroeconomic analysis.The book is a considerably revised and updated version of the widely used and frequently cited 2014 edition. It provides a comprehensive account of post-Keynesian theory and policy. Topics covered include its methodological foundations, consumer theory and choice under fundamental uncertainty, firms and pricing, money and credit, effective demand and employment, growth theory, open-economy issues, inflation theory. It also links with ecological economics. Scholars of economics, particularly post-Keynesian and heterodox economists, will find this comprehensive look at the field a necessary addition to their libraries, while students and instructors will find it a perfect text for any class on post-Keynesian economics.Trade ReviewWinner of the EAEPE Myrdal Prize (now the Joan Robinson Prize)‘Marc Lavoie’s thoroughly revised Post-Keynesian Economics provides an irrefutable critique of mainstream economics, which is becoming ever more recondite and irrelevant. But the book does much more, offering the clear prospect of an intellectual renewal of both micro- and macroeconomics, firmly founded on realistic assumptions relevant for a world of fundamental uncertainty and integrating finance and the real economy. Lavoie’s Post-Keynesian Economics, unparalleled in its coverage of establishment and post-Keynesian micro- and macroeconomics, is a work of lasting importance. An amazing feat.’ -- Servaas Storm, Delft University of Technology, the NetherlandsAcclaim for the first edition:‘I am delighted to have been invited to present a discussion of Marc Lavoie’s Post-Keynesian Economics: New Foundations. I was contemplating whether to give my short review, “it’s a brilliant book, you must buy it”, or my longer and more considered review, “it’s a brilliant book, you must buy it and I wish I had written it!” . . . It is a book every economist should have on his (or her) shelf, placed within easy reach.’ -- John McCombie, European Journal of Economics and Economic Policies: InterventionTable of ContentsContents: Notation used in the book Preface to the Second Edition 1. Essentials of heterodox and post-Keynesian economics 2. Theory of choice 3. Theory of the firm 4. Credit, money and central banks 5. Effective demand and employment 6. Accumulation and capacity 7. Open-economy macroeconomics 8. Inflation theory 9. Concluding remarks References Index

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Book SynopsisJohn Hull is the Maple Financial Professor of Derivatives and Risk Management at the Joseph L. Rotman School of Management, University of Toronto (UofT). In 2016, he was awarded the title of University Professor (an honour granted to only 2% of faculty at UofT). He has acted as a consultant to many financial institutions around the world and has won many teaching awards, including UofT's prestigious Northrop Frye Award. He is an internationally recognised authority on Derivatives and Risk Management and has many publications in this area. His work has an applied focus, with his research and teaching activities including risk management, regulation and machine learning, as well as derivatives. He is co-director of Rotman's Master in Finance and Master in Financial Risk Management Programs.Table of ContentsList of Business Snapshots List of Technical Notes Preface Introduction Futures markets and central counterparties Hedging strategies using futures Interest rates Determination of forward and futures prices Interest rate futures Swaps Securitization and the financial crisis of 2007-8 XVAs Mechanics of options markets Properties of stock options Trading strategies involving options Binomial trees Wiener processes and Itô's lemma The Black–Scholes–Merton model Employee stock options Options on stock indices and currencies Futures options and Black's model The Greek letters Volatility smiles and Volatility Surfaces Basic numerical procedures Value at risk and expected shortfall Estimating volatilities and correlations Credit risk Credit derivatives Exotic options More on models and numerical procedures Martingales and measures Interest rate derivatives: The standard market models Convexity, timing, and quanto adjustments Equilibrium models of the short rate No-arbitrage models of the short rate Modeling Forward Rates Swaps Revisited Energy and commodity derivatives Real options Derivatives mishaps and what we can learn from them Glossary of terms DerivaGem software Major exchanges trading futures and options Tables for Nx Author Index Subject Index

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Book SynopsisThe fascinating sociocultural story of how the silk textile conquered the luxury world and remained prestigious throughout the ages.Trade Review"Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools." --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business "Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization." --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School

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Book Synopsis*THE SUNDAY TIMES BESTSELLER*HOW DOES A PIT CREW CHANGE FOUR WHEELS IN 1.9 SECONDS?AND WHAT DOES THAT MEAN FOR A COMPANY LIKE BLACKBERRY?WHAT IS RON DENNIS' SECRET TO GOOD TIME MANAGEMENT?AND HOW CAN THAT HELP TV PRODUCERS?WHY IS F1 THE PERFECT EXAMPLE FOR LEADERSHIP, MOTIVATION AND STRATEGY?AND WHAT CAN WE LEARN FROM IT?In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

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Book SynopsisChina's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ma Huateng (Pony Ma) is one such entrepreneur. In 1998, he co-founded Tencent Inc, starting with the company's QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has moved into web portals, social networks, multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. This book examines the rise of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.

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Book SynopsisThe dictionary defines terms from all aspects of personal and international finance, including financial trading, foreign exchange, derivatives, commercial and corporate banking, private investments and borrowing, central banking, monetary policy, and public and government finance.Table of ContentsPreface Credits A-Z

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Book SynopsisTrade Review"Finalist for the 2019 Hayek Prize, The Manhattan Institute""Economic historian Jerry Muller delivers a riposte to bean counters everywhere with this trenchant study of our fixation with performance metrics."---Barbara Kiser, Nature"To his credit, Muller isn’t interested only in documenting the ways in which the metric fixation produces unintended consequences. Beyond that, he wants, first, to work out what causes this high level of dysfunction, and second, to identify ways in which metrics might be used more productively."---Stefan Collini, London Review of Books"For every quantification, there's a way of gaming it. So argues this timely manifesto against measured accountability." * Kirkus Reviews *"Many of us have the vague sense that metrics are leading us astray, stripping away context, devaluing subtle human judgement, and rewarding those who know how to play the system. Muller’s book crisply explains where this fashion came from, why it can be so counterproductive and why we don’t learn. It should be required reading for any manager on the verge of making the Vietnam body count mistake all over again."---Tim Harford, Financial Times"A short and highly readable account of the way such management systems are undermining important institutions, such as universities, schools, policing, charities and even companies."---Luke Johnson, Sunday Times"As Muller says ‘anything that can be measured and rewarded will be gamed.’ Too many people appear oblivious to this basic fact of life. A close reading of Muller’s excellent, if somewhat brief, introduction to the pitfalls of quantitative measurement should set them right."---Edward Chancellor, Breakingviews"There is also ample evidence, expertly summarised in Jerry Muller’s recent book, The Tyranny of Metrics, that metrics can be counter-productive." * The Economist *"Muller . . . says that an over-reliance on metrics can lead us to disproportionately value the things that are easiest to measure. These and the many other criticisms of metric fixation the author offers are well argued and will feel all too familiar to teachers and school leaders alike. Shortly after I agreed to review this title, Ofsted’s chief inspector . . . gave a speech explaining how she had recently read the book and how it was influencing her own thinking. Having now had the chance to read it myself, I think we should take this as a positive sign. My hope is that others involved in school accountability, including politicians, have the chance to consider its core message."---James Bowen, Times Education Supplement"A timely and important critique of the pervasive tendency to define success in terms of quantifying human performance, accountability and transparency, a trend that has invaded every profession." * Paradigm Explorer *"Jerry Muller’s The Tyranny of Metrics mercilessly exposes the downside of the cult of measurement and managerialism." * The Economist *"Muller’s book remains an interesting one: short, unpretentious, scholarly, and full of insights. And it provokes the reader into asking further questions."---Pierre Lemieux, Regulation"I cannot stress enough how important this book is for all organization studies scholars. If anything, I see it as an act of resistance to the plethora of publications that ‘count’ but are completely uninteresting, unimportant, and unread."---Alexia Panayiotou, Organization"Jerry Z. Muller’s thought-provoking The Tyranny of Metrics raises old post-positivist arguments on the limits of quantitative knowledge by using new theoretical leverages and applying them to original case studies."---Simone Raudino, European Legacy

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Book Synopsis"The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk." —Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow We fail to evacuate when advised. We rebuild in flood zones. We don't wear helmets. We fail to purchase insurance. We would rather avoid the risk of "crying wolf" than sound an alarm. Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses: •How people make decisions when confronted with high-consequence, low-probability events—and how these decisions can go awry •The 6 biases that lead individuals, communities, and institutions to make grave errors that cost lives •The Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them •Why, if we are to be better prepared for disasters, we need to learn to be more like ostriches, not less Fast-reading and critically important, The Ostrich Paradox is a must-read for anyone who wants to understand why we consistently underprepare for disasters, as well as private and public leaders, planners, and policy-makers who want to build more prepared communities.Trade Review"The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk." * Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow *"At a time when we face looming short- and long-term risks as varied as terrorism, cyberattacks, and climate change, this timely book diagnoses the innate psychological barriers to effective disaster planning and mitigation. Drawing on a variety of historical lessons and integrating insights into psychology, the authors prescribe practical approaches to disaster preparation. The Ostrich Paradox is a must-read, whether you are protecting the nation or your own family." * Michael Chertoff, Former United States Secretary of Homeland Security *"The Ostrich Paradox is an essential, sobering read for anyone interested in assessing and responding to tomorrow's hazards today. Robert Meyer and Howard Kunreuther don't just help us understand why we don't prepare for disasters as we should, they also show us how to alter those behaviors and improve preparedness." * Alan Schnitzer, Chief Executive Officer, The Travelers Companies, Inc. *"Good things typically come in threes. In The Ostrich Paradox, however, Meyer and Kunreuther skillfully distill a large body of recent psychological insights on the barriers to action in the face of potential peril into four steps of a behavioral risk audit and into four guiding principles to ensure preventive action." * Elke U. Weber, Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs, Princeton University *

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Book SynopsisFive simple qualities that captures the essence of outstanding leadership today In today's world, leadership is all about establishing community and connectivity so everyone can be part of something bigger than themselves. To have the grace to create this kind of leadership, we need greater self-awareness and genuine connection to others. In The Five Graces of Life and Leadership, CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders absolutely must have to lead their teams in today's evolving workscape. In the book, you'll learn how to the best leaders make their teams feel comforted, safe, and secure that they're headed in the right direction. It includes insightful discussions on each of the five indispensable graces, including: Gratitudethe attitude that elevates our spirits, boosts morale, and lifts our heartsResiliencethe quality that allows us to achieve beyond our wildest dreamsAspirationthe knowledge that we can make tomorrow better than todayCouragethe ability to understand and move beyond our fearsEmpathythe understanding needed to connect with others from their perspectives The perfect book for managers, executives, and other business leaders doing their best to lead their teams through some of the most rapidly changing business and social environments we've seen in our lifetimes, The Five Graces of Life and Leadership is a can't miss book on the human side of leadership at work, at home and anywhere else.Table of ContentsIntroduction 6 Gratitude 34 Resilience 64 Aspiration 102 Courage 140 Empathy 180

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Book SynopsisIn writing the life of tobacco in Bulgaria from the late Ottoman period through the years of Communist rule, Neuburger gives us much more than the cultural history of a commodity; she provides a fresh perspective on the genesis of modern Bulgaria itself.Trade ReviewBalkan Smoke places Mary Neuburger squarely at the forefront of the burgeoning field of consumption, commodities, and material culture studies about East-Central Europe.... Neuburger adeptly ties together numerous strands of culture, economics, politics, and ideas into a coherent narrative of the ever-changing and competing expressions of "Bulgaria.' * Ab Imperio *In Balkan Smoke: Tobacco and the Making of Modern Bulgaria, Neuburger masterfully demonstrates how the yellow-leafed plant has been at the core of building the historical narrative of modern day Bulgaria. More importantly, it also reveals in a particularly poignant way the complex dynamics of national consumption and global flows of goods and the ideologies they encapsulate.... Neuburger has a keen eye both for factual details and for cultural minutia, which reveals her remarkable ease and extreme, almost native-like, level of comfort and familiarity with the often hidden nuances of Bulgaria's less obvious cultural references. * Consumption Markets & Culture *Mary C. Neuburger's brilliant new book recounts the social life of tobacco in the past two centuries.... It creatively utilizes the extensive Bulgarian literature on the tobacco industry and cultural works on everyday life to produce a highly original account of the making of Bulgarian modernity.... [A] remarkably well-researched and inspiringly written work. * American Historical Review *Neuburger's work sharpens our understandings of Bulgarian economic history.... It is dense stuff, and I am terribly impressed with Neuburger’s ability to bring it all together in a coherent narrative. She has added a new thread to our understanding of the development of modern nationalism. * Slavic Review *One of the strongest contributions of Balkan Smoke is Neuburger's method. She uses tobacco and smoking as a lens through which to rethink the parameters of Bulgarianhistory. In doing so, she argues that tobacco production and consumption spurred deep transformations and brought a modern condition to Bulgaria's tobacco-growing regions.... Tobacco runs through each topic and it is evident that they are all tied to the others in both obvious and hidden ways. And this is precisely where Balkan Smoke shines. * Ab Imperio *This fascinating book explores the history of tobacco and tobacco culture in Bulgaria from the mid-19th century, when the country became partially and then fully independent from the Ottoman Empire, to the postcommunist present. Neuburger... argues convincingly that smoking and the production of tobacco products played an important—if not the key—part in Bulgaria's political, economic; and cultural modernization during this period.... Summing Up: Highly recommended. * Choice *This smart, scrupulous, and elegant volume shows just how much interpretative power and creative reach a carefully executed commodity history can have. Balkan Smoke takes up the story of tobacco in a society that, like no other, has been shaped by the plant's production, distribution, consumption, and incorporation into mass and high culture.... Balkan Smoke is a thoughtful, innovative work of history writing and, in many ways, a valuable, fresh, and highly original contribution not just to national and regional historiography but to European history and economic history more generally, and to the expanding field of commodity studies. * The Journal of Modern History *Table of ContentsIntroduction1. Coffeehouse Babble: Smoking and Sociability in the Long Nineteenth Century2. No Smoke without Fire: Tobacco and Transformation, 1878–19143. From the Orient Express to the Sofia Café: Smoke and Propriety in the Interwar Years4. The Tobacco Fortress: Asenovgrad Krepost and the Politics of Tobacco between the World Wars5. From Leaf to Ash: Jews, Germans, and Bulgarian Gold in the Second World War6. Smoke-Filled Rooms: Places to Light Up in Communist Bulgaria7. Smokes for Big Brother: Bulgartabak and Tobacco under CommunismConclusionNotes Bibliography Index

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Book SynopsisTrade Review[A] superbly argued and important book. America is no longer the home of the free-market economy…The great obstacle to action in the U.S. is the pervasive role of money in politics. The results are the twin evils of oligopoly and oligarchy…Donald Trump is in so many ways a product of the defective capitalism described in The Great Reversal. What the U.S. needs, instead, is another Teddy Roosevelt and his energetic trust-busting. Is that still imaginable? All believers in the virtues of competitive capitalism must hope so. -- Martin Wolf * Financial Times *A fascinating case study of rising corporate concentration and why this reflects not just impersonal economic forces but political choices… [Philippon] concludes competition has indeed declined to the detriment of consumers. His novel contribution, though, is to contrast this with the experience of Europe… Where the U.S. was once the world’s teacher, it may be time to be the pupil. -- Greg Ip * Wall Street Journal *Fascinating…In one industry after another, [Philippon] writes, a few companies have grown so large that they have the power to keep prices high and wages low. It’s great for those corporations—and bad for almost everyone else…Too often, both parties are still confusing the interests of big business with the national interest. And American families are paying the price. -- David Leonhardt * New York Times *Philippon sees today’s Europe, ironically the home of government-driven market intervention, as the place that has figured out how to set markets free by spurring competitiveness and thus keeping services up and prices down…The Great Reversal argues that the United States has much to gain by reforming how domestic markets work but also much to regain—a vitality that has been lost since the Reagan years. We don’t know if Philippon is a fan of Donald Trump, but his analysis points to one way of making America great again: restoring our free-market competitiveness. -- Arthur Herman * Wall Street Journal *[A] primer on the recent woes of the U.S. economy…It attributes these troubling developments to a decline in competition that has been brought about in large part by the rise of very powerful technology companies and above all by the lack of enforcement of antitrust policies. Philippon also points to the damaging role of politicians who protect the interests of their wealthy donors by sponsoring and creating loopholes in tax and regulatory laws. -- Richard N. Cooper * Foreign Affairs *Examines money in politics, and carefully knocks down tendentious arguments that such behavior does not simply reflect the rich purchasing policy outcomes that benefit themselves…Some of Philippon’s findings are eye-popping. -- Ryan Cooper * American Prospect *In this seminal book, economist Philippon uses detailed evidence to argue that, far from being the home of free-market competition, the U.S. today has less competition than the much-maligned EU, particularly in its product markets, which are riddled with monopoly and monopsony. This is not the result of natural forces, but of deliberate policy. Declining competition has raised profits, depressed wages, weakened investment and undermined productivity growth. The U.S. needs a reinvigoration of antitrust. * Financial Times *A compelling read for those interested in the dynamics of the overall innovation economy or the political debate over antitrust and Big Tech…A timely analysis of the weakening of America’s regulatory regime for protecting free market competition. -- Eric Peckham * TechCrunch *The Great Reversal is a must-read for anyone who cares about the single most important issue of our time—the growing concentration of economic and political power in the hands of too few corporations and individuals. Philippon shows us that America is no longer the home of free markets, and Old Europe is a lot more competitive than we think. Data-driven, readable economic myth-busting at its best. -- Rana Foroohar, Associate Editor and Global Business Columnist, Financial TimesProvides an in-depth, evidence-based examination of how unchecked corporate power harms workers, consumers, and the economy, all while making a passionate case in favor of competitive markets. * ProMarket *A timely diagnosis of what fundamentally ails the American economy. Philippon, using solid empirical evidence and careful research, asserts that the level of competition has declined in the U.S. -- Vivekanand Jayakumar * The Hill *Everyone in tech or interested in tech ought to read this book—it provides a rigorous, but easy-to-grasp look at the economics of consolidation and what it does to markets, prices, and products. -- Nilay Patel * The Verge *Excellent. -- Diane Coyle * Project Syndicate *Fascinating…Philippon’s work is impressive. -- Ali Nikpay * The Telegraph *Philippon argues for a surprising conclusion: Europe is making a better job of running a competitive market economy than the home of capitalism…Time also, Philippon argues, for America to relearn the virtues of competitive capitalism from its erstwhile pupil across the pond. -- Colm McCarthy * Irish Times *Should we love American capitalism, or hate it? Are large corporations making our lives better through endless innovation and price reductions, or are they exploiting their workers and their customers to enrich the few? Would European-style regulation make things better, or worse? Thomas Philippon’s eloquent book has the answers. It is an invaluable contribution to one of today’s most important debates. -- Angus Deaton, Nobel Laureate in Economic SciencesIn this hugely important book, Thomas Philippon shows that America’s most urgent economic problem is not too much capitalism, but rather too little competition. A clarifying guide to the political reforms we need to make the market work for ordinary people. -- Yascha Mounk, author of The People vs. Democracy: Why Our Freedom Is in Danger and How to Save ItSuperbly exposited and replete with examples, this marvelous book illustrates the challenges the United States faces today in reversing its decades-long slide into monopoly and economic oligarchy. A master class in political economy, it draws on the author’s own pathbreaking academic research, yet shows great respect for competing points of view. Philippon’s quantitative contrast between highly monopolized U.S. markets and highly competitive European markets is particularly striking. The data suggests that Americans should not be so complacent about their apparent economic superiority. -- Kenneth Rogoff, Harvard UniversityThe Great Reversal is a terrific book that tackles a hot, policy-relevant, and fascinating question: what has happened to competition in the United States? It’s essential reading to understand twenty-first-century capitalism. -- Gabriel Zucman, University of California, Berkeley

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Book SynopsisApplying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics.Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.Trade Review "This book will help fundraisers become better practitioners by thinking differently. The blend of solid professional practice and academic rigour (including the latest research findings) are expertly woven together. That’s really what differentiates this book – it’s genuinely a fundraising textbook rather than a 'how-to' guide. The goal, shared by the Chartered Institute, is to help fundraisers apply rigorous critical thinking to their practice, to improve results and to improve the fundraising profession as a whole."Peter Lewis, Chief Executive of the Chartered Institute of Fundraising"Fundraising Management is updated and relevant for 2021. It remains a sound academic textbook, drawing on the latest research findings but it is also a really practical how-to guide. It draws on some of the most inspirational fundraising case studies of 2020 and pulls together some of that recent best practice and those theories that have stood the test of time. The structure and level of detail puts demands on the student to engage with the text and apply its theory to their donors, their stakeholders and their teams. In particular the new chapter on making the case for investment answers probably the most commonly asked question of fundraisers today. This edition sets a new standard of achieving fundraising greatness in a challenging environment and helps those studying to make the best decisions for their organisations. It is essential reading for the ambitious fundraising manager."Alan Clayton, Director of Philanthropy and Fundraising"Sargeant and George have achieved a really useful balance of fundraising practice and academic evidence. The chapter on legacy fundraising sets out practical tips on how to grow your legacy income as part of a long-term market opportunity and legacy marketing strategy. They make a compelling case for investment in fundraising activity and in the skills of fundraisers. This is a vital resource for fundraisers that want to improve their understanding of what motivates pledgers, donors and philanthropists to give. Recommended reading for all fundraisers seeking to improve their ability to assess current fundraising practice."Rob Cope, Director of Remember A CharityTable of Contents1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Understanding Giving 5. Strategic Planning: The Fundraising Plan 6.Fundraising Reporting 7.Donor Recruitment 8. Making the Case for Investment 9. Donor Development 10. Major Giving Fundraising 11. Legacies and In-Memoriam Giving 12. Community Fundraising 13. Corporate Fundraising 14. Trust and Foundation Fundraising 15. Digital Fundraising 16. Fundraising in Social Media 17. Managing Fundraising Teams 18. Leading Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management

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Book SynopsisBecome a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.Trade Review"This is not simply a book for digital-only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels." -- 800 CEO READ ADVANCE PRAISE for Leading Digital: Pete Blackshaw, Global Head of Digital and Social Media, Nestle-- "Successful transformation of your organization to digital doesn't just happen--you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read." Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation-- "The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future." Joe Tucci, Chairman and CEO, EMC Corp.-- "To stay relevant in this new, always-connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed, and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully--and why others are falling behind." Pierre Pringuet, Vice Chairman of the Board and CEO, Pernod Ricard-- "Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." Erik Brynjolfsson, professor, MIT Sloan School; Director, MIT Initiative on the Digital Economy; and coauthor, The Second Machine Age-- "Technologies--whether based on stone, steel, or software--are tools. They deliver results only when wielded effectively. Westerman, Bonnet, and McAfee's careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution and shows how they are using digital technologies to deliver impressive results." Charlene Li, founder and CEO, Altimeter Group; author, Open Leadership; and coauthor, Groundswell-- "Digital is no longer the responsibility of a few tech-savvy executives--in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation."

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Book SynopsisIn the spring of 2010, Harvard Business School's graduating class asked HBS professor Clay Christensen to address them--but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen's thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

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Book SynopsisWith supply chain disruptions due to ports, pandemics, and labor shortages at the forefront of news media, Flow offers an important framework and solutions for remedying the rampant delays and bottlenecks that exist in global supply chains.Table of ContentsPreface 1. Supply Chain Flows and Immunity 2. Time, Velocity, and Immunity 3. Thermodynamics and Evolutionary Flow 4. Compression: The Localization of Supply Chains 5. Freedom of Flow: The Adoption of Digital Dexterity 6. Electrical Current 7. Future Supply Chain Flows Notes Index

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Book SynopsisWhat makes a great leader? What beliefs, attitudes and behaviours are linked to being a top performing and influential leader, especially in these uncertain times? What impact does culture, industry and business context have? And do formal training and education make a difference? This book is for any business manager or executive, or indeed anyone involved in leading a team in their company, who wants to learn the secrets of successful leadership. Based on interviews and analyses (qualitative and quantitative) with some of the world’s best performing leaders, across a mix of industries, cultures and context, the authors present a rigorous evaluation of how leaders behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in leadership and management.

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Book SynopsisAdam Grant is an organizational psychologist at Wharton, where he has been the top-rated professor for seven straight years. His books have sold millions of copies, his TED talks have been viewed more than 30 million times, and he hosts the hit podcast Re:Thinking. His pioneering research on motivation and meaning has enabled people to reach their aspirations and exceed others' expectations. His viral piece on languishing was the most-read New York Times article of 2021 and the most-saved article across platforms. He has been recognized as one of the world's ten most influential management thinkers and Fortune's 40 Under 40, and has received distinguished scientific achievement awards from the American Psychological Association and the National Science Foundation. Grant received his B.A. from Harvard University and his Ph.D. from the University of Michigan, and he is a former Junior Olympic springboard diver. He lives in Philadelphia with his wife and their Trade ReviewIn a world of aggressive certitude, Adam Grant's latest book is a refreshing mandate for humble open-mindedness ... not just a useful lesson; it could be a vital one * Financial Times *Wise, frank, and funny; a fabulous book about how to think more clearly and more kindly. Think Again offers a spellbinding mix of storytelling and groundbreaking research -- we urgently need this book right now * Tim Harford, bestselling author of How To Make The World Add Up *Adam Grant believes that keeping an open mind is a teachable skill. And no one could teach this hugely valuable skill better than he does in this wonderful read. The striking insights of this brilliant book are guaranteed to make you rethink your opinions and your most important decisions * Daniel Kahneman, Nobel Prize winner in economics and author of THINKING, FAST AND SLOW *Rule number one: never miss a new Adam Grant book! I loved this one! * Malcolm Gladwell *THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more -- it requires choosing courage over comfort. In THINK AGAIN, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know * Brené Brown, Ph.D., #1 New York Times bestselling author of DARE TO LEAD *

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Book SynopsisSupport your students to achieve their best grade with the ultimate course companion; providing clear and concise explanations of all new framework requirements and topics, with exam practice questions to strengthen and develop learning.- Build confidence and reinforce skills with guidance on how to include key concept, content and context connections into exam answers.- Practise and revise effectively from a range of strategies and a variety of high-achieving example answers.- Achieve the best grades through advice given from a highly experienced author on how to approach and explore a topic through inquiry, including additional top tips and common mistakes.- Focus revision by using key terms with definitions listed for each of the nine key concepts of the new course.- Answers are available to download for free: www.hoddereducation.co.uk/ib-extras

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Book SynopsisWith this practical book, subject matter experts will learn ways to develop strong, persuasive points when presenting data to different groups in their organizations.

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Book SynopsisBorn in Massachusetts, Jared Bibler relocated to Iceland in 2004 only to find himself in the middle of an unprecedented financial crisis a handful of years later.Personally wiped out and seeking to uncover the truth about a collapse that brought the pastoral country to its knees, he became the lead investigator into some of the largest financial crimes in the world. This work helped Iceland to famously become the only country to jail its bank CEOs in the wake of the 2008 crisis.But the real story behind that headline is far more complex and sinister.A decade after the investigations, the story can be told at last and in full. The crisis, barely understood inside or outside of Iceland even today, is a cautionary tale for the world: an inside look at the high crimes that inevitably follow Wild West capitalism.With the next global financial meltdown just around the corner, this untold tale is as timely as ever.

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Book SynopsisThe Trader?s Handbook is your definitive guide to what it actually takes to trade like a professional.The authors provide a road map, a guide, and a resource that will allow you to progress as quickly as possible on your trading journey. They present multiple edges and frameworks that are precisely relevant to the current markets. These edges come from their collective studies of setups and analysis of the best performing stocks over the past few decades.

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Book SynopsisNarbik Kocharians, CCIE No. 12410 (Routing and Switching, Service Provider, and Security) is a triple CCIE with more than 46 years of experience in this industry. He has designed, implemented, and supported numerous small, mid-size, and large enterprise networks. Narbik is the president of Micronics Networking and Training, Inc. (www.MicronicsTraining.com), where almost all Cisco-authorized and custom courses are conducted, including CCIE-DC, CCIE-SP, CCIE-Enterprise Infrastructure, CCDE, ACI, and many more.Table of Contents Introduction xxxiii Chapter 1 Switching 1 Lab 1: Configuring Trunks 1 Lab 2: Configuring EtherChannels 13 Lab 3: Introducing Spanning Tree Protocol 14 Chapter 2 IP Prefix Lists 35 Lab 1: Prefix Lists 35 Chapter 3 RIPv2 39 Lab 1: Configuring RIPv2 39 Lab 2: Helper Map 46 Lab 3: RIPv2 Challenge Lab 48 Chapter 4 EIGRP 51 Lab 1: EIGRP Named Mode 51 Lab 2: EIGRP and Bidirectional Forwarding Detection (BFD) 54 Lab 3: EIGRP Stub 55 Lab 4: EIGRP Filtering 57 Lab 5: Advanced EIGRP Lab 59 Lab 6: EIGRP Authentication 62 Lab 7: EIGRP Challenge Lab 63 Chapter 5 OSPF 65 Lab 1: Running OSPF on the Interfaces 65 Lab 2: OSPF Broadcast Networks 67 Lab 3: OSPF Non-broadcast Networks 69 Lab 4: OSPF Point-to-Point Networks 70 Lab 5: OSPF Point-to-Multipoint and Point-to-Multipoint Non-broadcast Networks 71 Lab 6: OSPF Area Types 72 Lab 7: OSPF Filtering 77 Lab 8: OSPF Summarization 80 Lab 9: Virtual Links and GRE Tunnels 83 Lab 10: Default Route Injection 85 Lab 11: OSPF Authentication 87 Lab 12: OSPF Best-Path Determination 90 Lab 13: OSPF Challenge Lab 92 Chapter 6 BGP 95 Lab 1: Establishing a BGP Session Using the Correct TTL Value 95 Lab 2: Establishing Neighbor Adjacency Using Different Methods 98 Lab 3: Route Reflectors 101 Lab 4: BGP Confederation 104 Lab 5: BGP Backdoor and Conditional Advertisement 106 Lab 6: BGP Aggregation 109 Lab 7: BGP Filtering 111 Lab 8: BGP Load Balancing 114 Lab 9: Remove-Private-AS: A Walkthrough 116 Lab 10: AS Migration 133 Lab 11: BGP Best-Path Algorithm: A Walkthrough 134 Chapter 7 DMVPN 269 Introduction to DMVPN 269 DMVPN Mechanics 283 DMVPN Designs 294 Conclusion 329 Lab 1: Single Hub, Single Cloud 330 Lab 2: Single Hub, Dual Cloud 406 Lab 3: Dual Hub, Single Cloud 511 Lab 4: Dual Hub, Dual Cloud 537 Lab 5: DMVPN NHS Clustering 559 Lab 6: DMVPN and DHCP 573 Chapter 8 MPLS and L3VPNs 585 Lab 1: Configuring Label Distribution Protocol 585 Lab 2: Static and RIPv2 Routing in a VPN 589 Lab 3: EIGRP Routing in a VPN 591 Lab 4: EIGRP Site-of-Origin 593 Lab 5: OSPF Routing in a VPN 595 Lab 6: Backdoor Links and OSPF 597 Lab 7: BGP Routing in a VPN 599 Lab 8: MPLS and NAT 601 Lab 9: Route Targets, Import Maps, and Export Maps 603 Lab 10: Internet Access Methods: Partial Internet Routes 606 Chapter 9 IPv6 609 Lab 1: Acquiring an IPv6 Address 609 Lab 2: DMVPN and IPv6 612 Lab 3: Configuring OSPFv3 614 Lab 4: Summarization of Internal and External Networks 615 Lab 5: OSPFv3 Broadcast Networks 617 Lab 6: OSPFv3 Non-Broadcast Networks 618 Lab 7: OSPFv3 Point-to-Point Networks 620 Lab 8: OSPFv3 Point-to-Multipoint Networks 621 Lab 9: OSPFv3 Cost and Auto-Cost 622 Lab 10: LSAs in OSPFv3 624 Lab 11: OSPFv3 Area Types 626 Lab 12: OSPFv3 Authentication 629 Lab 13: EIGRPv6 632 Lab 14: BGP Configuration 634 Chapter 10 SD-WAN 637 Lab 1: Onboarding WAN Edge Devices 638 Lab 2: Exploring Unicast Routing 664 Lab 3: Configuring Segmentation in All Sites Using VRF 100 and Lab 4: Configuring vEdge Using a Feature Template 703 Lab 5: Configuring vEdge Using a vManage Feature Template 729 Lab 6: Configuring cEdge Using a BR-2–Specific vManage Feature Lab 7: Configuring vEdge Using a vManage Feature Template and ZTP 782 Lab 8: Configuring an Application-Aware Routing Policy 816 Chapter 11 SD-Access 825 Lab 1: Configuring the SDA Policy Engine 826 Lab 2: SDA Design 835 Lab 3: Building the SDA Campus Fabric 855 Lab 4: LAN Automation 869 9780137374243, TOC, 5/16/2022

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Book SynopsisThis engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todayâs hospitality marketplace.This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include: Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability. Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world â each chapter includes two case studies, with questions to encourage further analysis and discussion. Each chapter contains âIndustry Voicesâ and âTechnology in Practiceâ boxes, detailed reference lists, and links to relevant websites and videos. The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos. This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.

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Book SynopsisMake ethical decisions with Ferrell/Fraedrich/Ferrell's BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 14th Edition. Examples and exercises show students how morals and values can affect choices made in real organizations. Integrate ethics into strategic business decisions with reorganized, up-to-date chapters that present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight economic and technological realities and the challenges that new managers are likely to encounter. Updates address the processes and best practices behind successful business ethics with the latest legislation and new coverage of global sustainability and corporate social responsibility. New cases provide insights into ethics in familiar organizations, while exercises and MindTap online resources reinforce concepts with hands-on applications.

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Book SynopsisAmazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

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Book SynopsisRobbie Burns, aka the Naked Trader, is an ordinary bloke who quit his day job and traded his way to over £3 million buying and selling shares – tax-free. No gimmicks. No multiple screens. No lucky bubbles. Just common-sense trading techniques, tea, toast and afternoon naps. And a lot of time to do whatever else he wanted.While whole industries rely on making trading sound more difficult than it really is, the secret no one wants you to know is that anyone can use it to never have to work another ordinary job in their life. This book shows you how to do so without taking silly risks, swallowing a financial dictionary or staring at a screen all day.In the Naked Trader, Robbie Burns reveals:How stock market trading actually worksWhere to find quality companies (and what makes them decent)What a winning trade plan looks likeThe best times to buy and sell sharesProven methods for controlling risk (including the subtle art of stop-losses)The mindset you need for long-term successSurprising ways to make money in market meltdownsHow to trade shares in companies across the pondJust what he gets up to during his Spanish trading retreats!And many other real-life trading techniques from more than 25 years of success.You will also find out what his and others’ biggest mistakes have been, so that you can avoid them.This is the ultimate guide to making money in the stock market without getting bored or poor. Join Robbie and start trading the naked way!

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Book SynopsisWant to start your own business, but not sure where to begin?Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love.Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book SynopsisRichard W. Schabacker's great work, Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst's personal library or any market library.

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Book SynopsisTable of ContentsForeword xi Preface xiii Chapter 1 Martingale and Anti-Martingale 1 1.1 The Right Stake 1 1.2 Martingale 2 1.3 Anti-Martingale 9 1.4 More Examples 15 1.5 A Miraculous Technique? 17 1.6 Conclusions 20 Chapter 2 The Kelly Formula 21 2.1 Kelly and Co. 21 2.2 Conclusions 31 Chapter 3 A Banal Trading System 33 3.1 Analyzing a System Based on Moving Averages 33 3.2 Applying the Kelly Formula 37 3.3 Conclusions 52 Chapter 4 Money Management Models 53 4.1 The Fixed Fractional Method 54 4.2 Optimal f 60 4.3 Secure f 65 4.4 Fixed Ratio 68 4.5 Percent Volatility Model 81 4.6 Levels for Changing the Number of Contracts 91 4.7 Conclusions 92 Chapter 5 Refining the Techniques 94 5.1 The Importance of the Trader’s Temperament 94 5.2 Reduced f 95 5.3 Aggressive Ratio 97 5.4 Asymmetric Ratio 99 5.5 Timid Bold Equity 100 5.6 Equity Curve Trading 103 5.7 z-Score 110 5.8 Conclusions 112 Chapter 6 The Monte Carlo Simulation 114 6.1 Using the Monte Carlo Simulation 114 6.2 Maximum Loss 135 6.3 Conclusions 139 Chapter 7 The Work Plan 141 7.1 Using a Work Plan 141 7.2 Conclusions 155 Chapter 8 Combining Forces 157 8.1 Using a Combination of Systems 157 8.2 Portfolio Money Management 168 8.3 Which Capital? 169 8.4 The Effects of Portfolio Money Management 173 8.5 Conclusions 180 Chapter 9 Money Management When Trading Stocks 181 9.1 Trading in the Stock Market 181 9.2 Conclusions 192 Chapter 10 Portfolio Management 193 10.1 A Portfolio Approach 195 10.2 Some Improvements to the System 208 10.3 Conclusions 214 Chapter 11 Discretionary Trading 215 11.1 Trading Criteria and Definition 215 11.2 An Example: Mediaset 218 11.3 Adjusting Volatility During the Trade 225 11.4 Trading Futures 228 11.5 Conclusions 245 Chapter 12 Questions and Answers 246 Appendix I 252 I.1 The Impact of a Trading System on Planning 252 I.2 The Trading System 252 Appendix II 268 II.1 Understanding the Type of Strategy 268 Appendix III 278 III.1 The Advantages of Forex 278 Appendix IV Online Trading 282 IV.1 The Trader 282 IV.2 Trading Profits 284 IV.3 Systematic or Discretionary? 286 IV.4 Choosing the Broker 287 IV.5 Which Platform? 288 Index 291

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Book SynopsisOne of the BBC's most anticipated books for 2024An i-D non-fiction book of 2024A Stylist non-fiction book of 2024'An essential book' i-DWhat happens when our cultural and artistic lives are dictated to us by an algorithm? What does it mean when shareability supersedes innovation? How can we make a choice when the options have been so carefully arranged for us? From coffee shops to city grids to TikTok feeds and Netflix homepages the world over, algorithmic recommendations prescribe our experiences. This network of mathematically determined choices - the 'Filterworld' - has taken over, almost unnoticed, as we've grown accustomed to an insipid new normal. But to have our tastes, behaviours, and emotions governed by computers calls the very notion of free will into question. Internationally recognized journalist and New Yorker staff writer Kyle Chayka journeys through this ever-tightening web woven by algorithms. He explores how online and offline spaces alike have been engineered for seamless consumption. How the lowest common denominator is promoted at the expense of the complex, diverse or challenging. How users of technology contend with data-driven equations that promise to anticipate their desires but often get them wrong. How the FIlterworld is determining the very shape of culture itself. Chayka skilfully and compellingly traces this creeping, machine-guided curation that influences not just what culture we consume, but what culture is produced. In doing so, he attempts to answer to the most urgent question currently facing us: is personal freedom ever again possible on the Internet?Filterworld is a fascinating history of the rise of the algorithm and an important investigation into where it could take us next - if we let it.

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Book SynopsisThis New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for todayâs workplace. Crucial Conversations provides powerful skills to ensure every conversationâespecially difficult onesâleads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.This new edition addresses issues that have arisen in recent years. Youâll learn how to: Respond when someone initiates a Crucial Conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digitaTable of ContentsPreface1 What’s a Crucial Conversation?2 Mastering Crucial ConversationsPART I WHAT TO DO BEFORE YOU OPEN YOUR MOUTH 3 Choose Your Topic 4 Start with Heart 5 Master My StoriesPART II HOW TO OPEN YOUR MOUTH 6 Learn to Look 7 Make It Safe 8 STATE My Path 9 Explore Others’ Paths 10 Retake Your PenPART III HOW TO FINISH 11 Move to Action 12 Yeah, But 13 Putting It All TogetherNotesIndex

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Book SynopsisAN INSTANT NEW YORK TIMES BESTSELLERProvocative and appealing . . . well worth your extremely limited time. Barbara Spindel, The Wall Street JournalThe average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.Nobody needs telling there isn't enough time. We're obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we're deluged with advice on becoming more productive and efficient, and life hacks to optimize our days. But such techniques often end up making things worse. The sense of anxious hurry grows more intense, and still the most meaningful parts of life seem to lie just beyond the horizon. Still, we rarely make the connection between our daily struggles with time and the ultimate time management problem: the challenge of how best to use our four thousand weeks.Drawing o

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Book SynopsisThe world of business is changing. The single pursuit of profit at any cost has been replaced by a desire to build companies that create a better future—and enjoy commercial success.In Do Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders, he discovers that it is possible to lead with generosity, have a transparent supply chain, design products and services that are considered and joyful, and create a company culture where individuals flourish.By sharing examples of best practice, Moore invites us to create a different type of business: one that will regenerate and restore our economy, our environment, and our civilization. Are you ready to build a new reality?

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Book SynopsisMillions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. Leaving her home, she took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Nickel and Dimed reveals low-rent America in all its tenacity, anxiety, and surprising generosity? exposing the darker side of American prosperity and the true cost of the American dream.Trade Review'An extraordinary achievement...surely one of the most gripping political books ever written' - Observer'A valuable and illuminating book...Barbara Ehrenreich is now our premier reporter of the underside of capitalism' - New York Times

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Book SynopsisKeith Stuart is a veteran technology, arts and media writer with over 20 years experience covering videogames and game culture. He started out on industry bible Edge magazine as features editor, covering the dawn of the PlayStation era; he has since written for GamesMaster, PC Gamer, T3, PlayStation Magazine, Eurogamer and Official Xbox Magazine. Stuart is the author of the bestselling novel A Boy Made of Blocks and is games editor at the Guardian.

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Book SynopsisA Wall Street Journal Bestseller!What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:   • Why most VCs typically invest in only one startup in a given business category.    • Why the skill you need most when raising venture capital is the ability to tell a compelling story.    • How to handle a down round, when startups have to raise funds at a lower valuation than in the previous round.    • What to do when VCs get too entangled in the day-to-day operations of the business.    • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

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Book SynopsisThe surprising science of why being authentic holds you back—from the author of Why Do So Many Incompetent Men Become Leaders?"Just be yourself" might be the worst advice you''ve ever received.For years, we''ve been told that authenticity is the key to success—that we should be true to ourselves, tune out others'' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.There''s just one problem: science says it''s wrong.Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley''s authenticity worship to failed diversity programs, he exposes how our fixation on our "true selves" undermines both individual and organizational success.The most successful people aren''t those who rigidly "stay true to themselves." They''re the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans.Blending the latest revelations in psychology with razor-sharp cultural critique, Don''t Be Yourself doesn''t just challenge conventional wisdom—it offers a playbook for long-lasting career success.

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Book SynopsisAuthor and consultant Jennifer Garvey Berger has worked with all types of leaders—from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?" Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "mind traps" to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.Trade Review"The greatest journey a leader can take is into a world of self-awareness, mindfulness, and curiosity. Unlocking Leadership Mindtraps is a pioneering handbook that I believe will help a new generation of leaders navigate complexity and find fulfillment." -- Vas Narasimhan, Chief Executive Officer * Novartis *"In this book, Jennifer explains key skills: listening to learn, disagreeing to expand, resolution to deepen relationships. I wish that every leader, and every person, would read this in today's increasingly interconnected yet polarized world!" -- Diane Tang, Vice President * Google *"This book is deceptively brilliant. It offers a host of very accessible practices that will result in creating the agile, innovative, engaged organizational conversations and cultures that can thrive amid complexity." -- Bob Anderson, Founder and Chairman * The Leadership Circle *"I don't know how Garvey Berger has managed to capture so much wisdom in such a small compass, but I do know we are all the beneficiaries!" -- Robert Kegan * Harvard University *"Thought-provoking, insightful, and empowering. This book opens up academic research to a broader audience, encouraging us all to expand the limits of our thinking. Jennifer's work continues to inspire me." -- Jill Ader, Chairwoman * Egon Zehnder *

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Book SynopsisFrom the aggressive US rhetoric against China, to the escalating trade war with tit for tat responses, and China's 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today's world) have never been higher. This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all. This updated paperback edition includes a new introduction covering recent events in US-China relations.

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Book SynopsisSuccinct, accessible, and authoritative, Thomas Piketty’s The Economics of Inequality is the ideal place to start for those who want to understand the fundamental issues at the heart of one the most pressing concerns in contemporary economics and politics. This work now appears in English for the first time.Trade ReviewIn a work that is aligned with but antecedent to his grand synthesis, Capital in the Twenty-First Century, French economist Piketty examines the structural causes of inequality… A discussion worth having and a book worth reading. * Kirkus Reviews *Piketty’s The Economics of Inequality is an excellent book and a great companion to Capital. This book is a remarkable mix of extensive data, attention to theory, and concern for policy. -- Axel Gosseries, Fund for Scientific Research (FRS-FNRS) and University of Louvain (UCL)If Piketty is right, inequality is increasing and cannot be cured by the free market; we must understand the problem to understand how to address it. This should be required reading for every concerned citizen. * Publishers Weekly *Even a brief guide to basic concepts in Piketty’s field of study can remind you, at every turn, that something profound is going on within the global economic system. The data, especially the data from recent decades, does not conceal the tale…Avarice and plunder play no part in the language of economics, but they too are causes and consequences of the phenomena Piketty describes. In some respects, his work is an assault on the kind of cult thinking that these days passes for economic and political analysis. -- Ian Bell * Glasgow Herald *Piketty’s The Economics of Inequality, which acts as a primer, provides a useful starting point for a wide audience. -- Tom Healy * Irish Times *Translated into English for the first time, it offers an exceptionally clear, cogent, and coherent discussion of economic inequality. -- Richard N. Cooper * Foreign Affairs *

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Book SynopsisThe latest no-f**ks-given guide from July 2017 New York Times bestselling author of the international sensations The Life-Changing Magic of Not Giving a F**k, Get Your Sh*t Together, You Do You, and Calm the F**k Down.How to stop saying yes when you can't, you shouldn't, or you just don't want toWith 2 million copies sold worldwide, Sarah Knight's bestselling No F*cks Given Guides prove that she's the Queen of No: no to a single extraneous f*ck given, to unwanted obligations, overcommitting, and overcomplicating her life.For Sarah, saying no is easy. For the rest of us, it's stress-inducing, blood pressure-raising, teeth-grinding hard. But it doesn't have to be. F**k No! is filled with tips, techniques, and practical strategies that will arm you with not only permission to decline, but plenty of ammunition for doing so.An encyclopedia of examples, a cornucopia of comebacks, a plethora of polite replies: if you're looking to say no (and without being selfish, unlikeable, or mired in missing out), you've come to the right place.Trade ReviewI love Knight's book * Sunday Times Magazine on The Life-Changing Magic of Not Giving a F**k *Life-affirming * Guardian on The Life-Changing Magic of Not Giving a F**k *Absolutely blinding. Read it. Do it. * Mail on Sunday on The Life-Changing Magic of Not Giving a F**k *Changed my life . . . I wasn't alone - the book became an international bestseller * Vogue on The Life-Changing Magic of Not Giving a F**k *s15For practical and sweary self-help advice with no bloody lectures, Sarah Knight is the bollocks * The Pool *

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Book SynopsisPresents historical data and analytics to support the claim that monetary policy - steady control of the money supply - matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations.Trade Review"A monumental scholarly accomplishment... [sets] a new standard for the writing of monetary history."--The Economic JournalTable of Contents*Frontmatter, pg. i*Contents, pg. vii*Tables, pg. xiii*Charts, pg. xv*Preface, pg. xxi*CHAPTER 1. Introduction, pg. 1*CHAPTER 2. The Greenback Period, pg. 15*CHAPTER 3. Silver Politics and the Secular Decline in Prices, 1879-97, pg. 89*CHAPTER 4. Gold Inflation and Banking Reform, 1897-1914, pg. 135*CHAPTER 5. Early Years of the Federal Reserve System, 1914-21, pg. 189*CHAPTER 6. The High Tide of the Reserve System, 1921-29, pg. 240*CHAPTER 7. The Great Contraction, 1929-33, pg. 299*CHAPTER 8. New Deal Changes in the Banking Structure and Monetary Standard, pg. 420*CHAPTER 9. Cyclical Changes, 1933-41, pg. 493*CHAPTER 10. World War II Inflation, September 1939-August 1948, pg. 546*CHAPTER 11. Revival of Monetary Policy, 1948-60, pg. 592*CHAPTER 12. The Postwar Rise in Velocity, pg. 639*CHAPTER 13. A Summing Up, pg. 676*APPENDIX A. Basic Tables, pg. 703*APPENDIX B. Proximate Determinants of the Nominal Stock of Money, pg. 776*Director's Comment, pg. 809*Author Index, pg. 815*Subject Index, pg. 819

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