Books by Matt Haig

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Book SynopsisMatt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).Trade Review"Ideal for executives or PR pros who wish to learn about successful brands through practical examples." * PR Week *"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *Table of Contents Chapter - 00: Introduction; Chapter - 01: Innovation brands; Chapter - 02: Pioneer brands; Chapter - 03: Distraction brands; Chapter - 04: Streamlined brands; Chapter - 05: Muscle brands; Chapter - 06: Distinction brands; Chapter - 07: Status brands; Chapter - 08: People brands; Chapter - 09: Responsibility brands; Chapter - 10: Broad brands; Chapter - 11: Emotion brands; Chapter - 12: Design brands; Chapter - 13: Consistent brands; Chapter - 14: Advertiser brands; Chapter - 15: Distribution brands; Chapter - 16: Speed brands; Chapter - 17: Evolution brands; Chapter - 18: The BRIC brands

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Book SynopsisMatt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).Trade Review"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat." * The Financial Times *"This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds." * Journal of Consumer Marketing *Table of Contents Chapter - 01: Introduction; Chapter - 02: Classic failures; Chapter - 03: Idea failures; Chapter - 04: Extension failures; Chapter - 05: PR failures; Chapter - 06: Culture failures; Chapter - 07: People failures; Chapter - 08: Business cycle failures; Chapter - 09: Rebranding failures; Chapter - 10: Internet and new technology failures; Chapter - 11: Tired brands

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Book SynopsisRatatouille meets Roald Dahl in the funny and fantastical story of a determined mouse on a mission to procure the world's tastiest cheese. From the author of A Boy Called Christmas–now a Netflix movie starring Kristen Wiig, Maggie Smith and Henry Lawfull!When Nikolas left the only home he had ever known, it was a mouse named Miika who kept him company, and it was Miika who accompanied him on his journey to the Far North, in search of his father. But before the events of A Boy Called Christmas, this little mouse was the hero of his own story.A Mouse Called Miika is an epic adventure story on a miniature scale. It's a tale of mice and men (and more mice). It is about one independent mouse who gets fed up with the other mice, and sets out on a quest of his own to prove that cheese exists, and learns to appreciate other creatures. It is also a tale of great love (of cheese) and great danger. And learning the lesson that, with cheese,

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Book SynopsisA collection of New York Times bestselling author, Matt Haig's heartwarming, Christmas adventures--A Boy Called Christmas, The Girl Who Saved Christmas, and A Mouse Called Miika.This collection includes three hilarious classics in the making from New York Times bestselling author Matt Haig. A Boy Called Christmas: Nikolas–nicknamed Christmas must travel to the North Pole to save his father. Along the way, he befriends a surly reindeer, bests a troublesome troll, and discovers a hidden world of enchantment in Elfhelm, where Christmas spirit is at an all-time low. Can Nikolas save his father and rouse Christmas spirit? Now a Netflix movie starring Kristen Wiig, Maggie Smith and Henry Lawfull! The Girl Who Saved Christmas: Amelia Wishart was the first child ever to receive a Christmas present. It was her Christmas spirit that gave Santa the extra boost of magic he needed to make h

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Book SynopsisThe New York Times Bestseller“An odyssey of action and awe.” —The New York Times“A wry and tender love-letter to the best of being human.” —Benedict CumberbatchThe remarkable next novel from Matt Haig, the author of #1 New York Times bestseller The Midnight Library, with more than nine million copies sold worldwide“What looks like magic is simply a part of life we don’t understand yet…”When retired math teacher Grace Winters is left a run-down house on a Mediterranean island by a long-lost friend, curiosity gets the better of her. She arrives in Ibiza with a one-way ticket, no guidebook and no plan.Among the rugged hills and golden beaches of the island, Grace searches for answers about her friend’s life, and how it ended. What she uncovers is stranger than she could have dreamed. But to dive into this impossible truth, Grace mu

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Book SynopsisMucho cuidado! Si te hurgas la nariz puede pasarte como a Mabel Jones... Ella no imaginaba que ese era el primer gesto para abrir un portal ma?gico, y acabo? metida en un mundo gobernado por unos piratas muy animales. Te atreveri?as a retar a un enorme oso salvaje en un duelo de bebedores de leche? O a enfrentarte al peligro buscando un tesoro tan misterioso que ni tiene nombre? Mabel Jones hizo eso y mucho ma?s! Si eres capaz de leer sus aventuras sin caerte de risa, quiza? tengas aute?ntico cara?cter de pirata... Embarca con Mabel y la tripulacio?n en un viaje asombroso con he?roes inesperados y villanos desternillantes. Una travesi?a so?lo para valientes!

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