Association football (Soccer) Books

Book Synopsis'Take a minute to slip into the mind of one of the world's greatest soccer players and imagine a stadium around you. Picture a performance under the lights and mentally play the perfect game.'Technique, speed and tactical execution are crucial components of winning soccer, but it is mental toughness that marks out the very best players - the ability to play when pressure is highest, the opposition is strongest, and fear is greatest. Top players and coaches understand the importance of sport psychology in soccer but how do you actually train your mind to become the best player you can be?Soccer Tough demystifies this crucial side of the game and offers practical techniques that will enable soccer players of all abilities to actively develop focus, energy, and confidence. Soccer Tough will help banish the fear, mistakes, and mental limits that holds players back. Soccer psychology consultant Dan Abrahams shares the powerful techniques that have helped him develop reserve team players to become international players, and guided youth team players from slumps to first team contracts.Covering the mental triumphs of some of the world's leading players - Soccer Tough will help you become the best player you can be. Soccer Tough is for amateur and professional players of all levels, as well as coaches. This book explores how the best soccer players in the world think and gives the reader step-by-step ways to do the same.

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Table of ContentsIntroduction PART I: ANALYSIS, STRATEGY AND POSITIONING 1 Sport and business Football, king of sports Sports properties Models of ownership Football finance Management trends 2 Sports marketing and products Hail, sports marketer! Products and customers Models of revenue Sports marketing vs conventional marketing 3 Strategy, positioning and brand The sports marketer’s roadmap We need positioning From the positioning to the brand Validate your decisions The business plan PART II: MEDIA EXPOSURE AND CRITICAL MASS 4 Media exposure To be or not to be in the press Knowing the media environment Auditing content The communication plan Distributing the content The ‘non-business’ of own media Social networking sites 5 In search of the critical mass The value of the critical mass of supporters The supporter numbers kit The ‘pulling in the punters’ mindset He who has a database is wealthy beyond words We now have a commercial product PART III: SALES 6 Packing the stadium Crowd attendance and the multiplier effect The scorecard of factors influencing match attendance The exploitation of the stadium diagram The content of events Your place or mine? The case of Juventus 7 Hanging up the ‘sold out’ sign The products Matchgoers’ experience through touch points The six Ps marketing mix Ticket sales scenarios Concessions, advertising and other products The sales action plan 8 Sponsorship rights or bust A tough terrain The winning three-leaf clover Solving the sudoku of commercial rights Advertising spaces with a life of their own 9 Selling Sponsorship FC Sponsorship and other forms of commercialisation Competition and ambush marketing Capturing sponsors, step by step Auditing and mapping Designing the sponsorship programme The top-notch sales dossier Here it is! The sponsor’s money! 10 Image rights, TV and licensed merchandise The prime time of image rights The VIP roadmap The upheaval in the European television market The consolidation of collective selling of rights Sensible commercial exploitation of TV rights Basic concepts in merchandising management Outsource and conquer! Red card for pirates PART IV: IMPLEMENTATION 11 Lawyer for a day The clauses that keep you awake at night Sample football club sponsorship contract 12 Implementation par excellence Touch points in the relationship with the sponsor The sports marketer’s renewal mentality Marking the sponsor The ten commandments for successful sponsorship 13 The proud sponsor Sponsorship vs conventional advertising Activation, activation, activation The 360° action plan Case studies: Audi, Nike, Coca-Cola, Mahou 14 The ‘Ballon d’Or’ sports marketer The first eleven and the technical staff Eleven sales techniques that work Eleven skills for winning the Ballon d’Or The eleven files in the new minister’s briefcase Bibliography Acknowledgements Index

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Book SynopsisIn the forward 2021, FIFA will significantly innovate the figure of one of the most important protagonists of the football world: the football agent. This improvement will involve all 211 National Federations that will have to comply with the new agents' regulation. An innovation that will further change the table of a professional figure, formally born with the entry into force of the first FIFA regulation on players' agents of June 1, 1995 and which saw, with the reform of April 1, 2015 wanted by Joseph Blatter , the ex-president of FIFA, a real "deregulation". Inside the world of a Football Agent aims to provide a practical guide on how to access this profession for all aspiring agents; it also provides a series of practical cases, experienced first-hand by the author, that will help the readers to immerse themselves in the reality of a football agent that interacts with presidents, CEO, sports directors, supporters, footballers and their families. In an ever-increasing need for professionalization and with an increasingly stringent technicality of the subject, the author, thanks to his background in representing footballers as a co-founder of the IAFA (Italian Association of Football Agents), presents a clear analysis of the current international regulation and its latest regulatory innovations. The audience for the book is represented by all the current or aspiring professionals involved in the football industry: from football agents who want to keep up to date with the latest legislation, to aspiring agents, sports directors or media, who want to understand what is often behind a "yes or no" in a complicated transfer negotiation. The book will be also of interest to graduate schools of business, sports, marketing, and MBA programs in law with a focus on football law.

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