Description
Book SynopsisNatalie Berg, Global Research Director at Planet Retail, has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity.
Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.
Trade Review"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." * Phil Lempert, Supermarket Guru and editor The Lempert Report *
"An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." * James Amoroso, President, Consumer Analyst Group of Europe *
"
Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." * Brian Sharoff, President of the Private Label Manufacturers Association (PLMA). *
"An incisive assessment of Walmart and its pivotal influence across global retail." * Siemon Scamell-Katz, Founder, TNS Magasin *
Table of Contents
- Chapter - 01: Is Walmart the best-positioned retailer on the globe?;
- Chapter - 02: Rise of consumerism;
- Chapter - 03: House of (Walmart) brands;
- Chapter - 04: Don’t aggravate the customer;
- Chapter - 05: It’s an EDLP world;
- Chapter - 06: Walmart and its suppliers;
- Chapter - 07: Removing the margin-takers;
- Chapter - 08: Still leading in logistics;
- Chapter - 09: The surest way to predict the future is to invent it;
- Chapter - 10: Facing up to a multi-channel future;
- Chapter - 11: Going global: Walmart’s international retail leadership;
- Chapter - 12: Tomorrow’s Walmart
