Description

Book Synopsis
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Table of Contents
  1. Abstraction
  2. Anthropology / Ethnography
  3. Association
  4. Authenticity
  5. Bandits and robots
  6. Beauty, not beautification
  7. The Big Five
  8. Black box or scientific method
  9. Blurring
  10. Body of work
  11. Brand architecture
  12. Brands are a technology
  13. Branded Unconscious
  14. Campaigns
  15. Case studies
  16. Celebrities
  17. Character
  18. Comfort
  19. Commit to the bit
  20. Conflict
  21. Context
  22. Crafty creativity
  23. Customer journey
  24. Delivery
  25. Difference and Différance
  26. Digital to social strategist
  27. Disaggregated data
  28. Do no harm
  29. Don’t fear the audit
  30. Ecosystem
  31. Engagement
  32. Environment/Anti-environment
  33. Erotics of brands
  34. Everybody lives in a body
  35. Everyone works in branding
  36. Flexing
  37. Frameworks
  38. Framing
  39. Gathering (and dividing)
  40. Generosity (and humility)
  41. Go outside your lane
  42. Haptics
  43. Hearing voices
  44. History and genealogy
  45. Heterogeneity
  46. How you say it
  47. Identity
  48. Influencers are a racket
  49. Intimacy
  50. Jargon (and fear)
  51. Jungian-ish archetypes
  52. Kill the Human
  53. Let's put on a show
  54. Magic and superstition
  55. Management
  56. The Master Narrative Problem
  57. Mystery is sexy
  58. Naming is knowing
  59. No such place as “away”
  60. Nostalgia
  61. Observation
  62. One ______ fallacy
  63. Out of Home, but in the Mind
  64. Parody is a sign of success
  65. Party people
  66. Permission
  67. Playtime
  68. Politics
  69. Professionalism second
  70. Relationships
  71. Render unto Caesar
  72. Repair and age
  73. Repetition and syncopation
  74. Retinal / non-retinal
  75. Rituals and routine
  76. Scoping
  77. Semantic infiltration
  78. Signals
  79. Skepticism
  80. Social Responsibility
  81. Standards
  82. Strategy
  83. Tag, you’re it
  84. Take me home
  85. Talk to the gatekeepers
  86. Taste the rainbow
  87. Tension
  88. Thinking over wisdom
  89. Time
  90. Touchpoints
  91. Values
  92. Valuation
  93. Viruses and variants
  94. War Language
  95. Weakest link
  96. What if your logo was a drum pattern?
  97. What is the product?
  98. World-building
  99. You are not a brand
  100. Zany, cute and informative

Universal Principles of Branding

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RRP £28.00 – you save £5.60 (20%)

Order before 4pm today for delivery by Mon 5 Jan 2026.

A Hardback by Mark Kingsley

15 in stock


    View other formats and editions of Universal Principles of Branding by Mark Kingsley

    Publisher: Quarto Publishing Group USA Inc
    Publication Date: 09/11/2023
    ISBN13: 9780760378205, 978-0760378205
    ISBN10: 0760378207
    Also in:
    Graphic design Business, Finance & Law Business strategy

    Description

    Book Synopsis
    Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

    Table of Contents
    1. Abstraction
    2. Anthropology / Ethnography
    3. Association
    4. Authenticity
    5. Bandits and robots
    6. Beauty, not beautification
    7. The Big Five
    8. Black box or scientific method
    9. Blurring
    10. Body of work
    11. Brand architecture
    12. Brands are a technology
    13. Branded Unconscious
    14. Campaigns
    15. Case studies
    16. Celebrities
    17. Character
    18. Comfort
    19. Commit to the bit
    20. Conflict
    21. Context
    22. Crafty creativity
    23. Customer journey
    24. Delivery
    25. Difference and Différance
    26. Digital to social strategist
    27. Disaggregated data
    28. Do no harm
    29. Don’t fear the audit
    30. Ecosystem
    31. Engagement
    32. Environment/Anti-environment
    33. Erotics of brands
    34. Everybody lives in a body
    35. Everyone works in branding
    36. Flexing
    37. Frameworks
    38. Framing
    39. Gathering (and dividing)
    40. Generosity (and humility)
    41. Go outside your lane
    42. Haptics
    43. Hearing voices
    44. History and genealogy
    45. Heterogeneity
    46. How you say it
    47. Identity
    48. Influencers are a racket
    49. Intimacy
    50. Jargon (and fear)
    51. Jungian-ish archetypes
    52. Kill the Human
    53. Let's put on a show
    54. Magic and superstition
    55. Management
    56. The Master Narrative Problem
    57. Mystery is sexy
    58. Naming is knowing
    59. No such place as “away”
    60. Nostalgia
    61. Observation
    62. One ______ fallacy
    63. Out of Home, but in the Mind
    64. Parody is a sign of success
    65. Party people
    66. Permission
    67. Playtime
    68. Politics
    69. Professionalism second
    70. Relationships
    71. Render unto Caesar
    72. Repair and age
    73. Repetition and syncopation
    74. Retinal / non-retinal
    75. Rituals and routine
    76. Scoping
    77. Semantic infiltration
    78. Signals
    79. Skepticism
    80. Social Responsibility
    81. Standards
    82. Strategy
    83. Tag, you’re it
    84. Take me home
    85. Talk to the gatekeepers
    86. Taste the rainbow
    87. Tension
    88. Thinking over wisdom
    89. Time
    90. Touchpoints
    91. Values
    92. Valuation
    93. Viruses and variants
    94. War Language
    95. Weakest link
    96. What if your logo was a drum pattern?
    97. What is the product?
    98. World-building
    99. You are not a brand
    100. Zany, cute and informative

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