Description

Book Synopsis
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Table of Contents
  1. Abstraction
  2. Anthropology / Ethnography
  3. Association
  4. Authenticity
  5. Bandits and robots
  6. Beauty, not beautification
  7. The Big Five
  8. Black box or scientific method
  9. Blurring
  10. Body of work
  11. Brand architecture
  12. Brands are a technology
  13. Branded Unconscious
  14. Campaigns
  15. Case studies
  16. Celebrities
  17. Character
  18. Comfort
  19. Commit to the bit
  20. Conflict
  21. Context
  22. Crafty creativity
  23. Customer journey
  24. Delivery
  25. Difference and Différance
  26. Digital to social strategist
  27. Disaggregated data
  28. Do no harm
  29. Don’t fear the audit
  30. Ecosystem
  31. Engagement
  32. Environment/Anti-environment
  33. Erotics of brands
  34. Everybody lives in a body
  35. Everyone works in branding
  36. Flexing
  37. Frameworks
  38. Framing
  39. Gathering (and dividing)
  40. Generosity (and humility)
  41. Go outside your lane
  42. Haptics
  43. Hearing voices
  44. History and genealogy
  45. Heterogeneity
  46. How you say it
  47. Identity
  48. Influencers are a racket
  49. Intimacy
  50. Jargon (and fear)
  51. Jungian-ish archetypes
  52. Kill the Human
  53. Let's put on a show
  54. Magic and superstition
  55. Management
  56. The Master Narrative Problem
  57. Mystery is sexy
  58. Naming is knowing
  59. No such place as “away”
  60. Nostalgia
  61. Observation
  62. One ______ fallacy
  63. Out of Home, but in the Mind
  64. Parody is a sign of success
  65. Party people
  66. Permission
  67. Playtime
  68. Politics
  69. Professionalism second
  70. Relationships
  71. Render unto Caesar
  72. Repair and age
  73. Repetition and syncopation
  74. Retinal / non-retinal
  75. Rituals and routine
  76. Scoping
  77. Semantic infiltration
  78. Signals
  79. Skepticism
  80. Social Responsibility
  81. Standards
  82. Strategy
  83. Tag, you’re it
  84. Take me home
  85. Talk to the gatekeepers
  86. Taste the rainbow
  87. Tension
  88. Thinking over wisdom
  89. Time
  90. Touchpoints
  91. Values
  92. Valuation
  93. Viruses and variants
  94. War Language
  95. Weakest link
  96. What if your logo was a drum pattern?
  97. What is the product?
  98. World-building
  99. You are not a brand
  100. Zany, cute and informative

Universal Principles of Branding

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    £23.80

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    RRP £28.00 – you save £4.20 (15%)

    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Mark Kingsley

    1 in stock

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      Publisher: Quarto Publishing Group USA Inc
      Publication Date: 09/11/2023
      ISBN13: 9780760378205, 978-0760378205
      ISBN10: 0760378207
      Also in:
      Art & Photography Graphic design Business, Finance & Law Business strategy

      Description

      Book Synopsis
      Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

      Table of Contents
      1. Abstraction
      2. Anthropology / Ethnography
      3. Association
      4. Authenticity
      5. Bandits and robots
      6. Beauty, not beautification
      7. The Big Five
      8. Black box or scientific method
      9. Blurring
      10. Body of work
      11. Brand architecture
      12. Brands are a technology
      13. Branded Unconscious
      14. Campaigns
      15. Case studies
      16. Celebrities
      17. Character
      18. Comfort
      19. Commit to the bit
      20. Conflict
      21. Context
      22. Crafty creativity
      23. Customer journey
      24. Delivery
      25. Difference and Différance
      26. Digital to social strategist
      27. Disaggregated data
      28. Do no harm
      29. Don’t fear the audit
      30. Ecosystem
      31. Engagement
      32. Environment/Anti-environment
      33. Erotics of brands
      34. Everybody lives in a body
      35. Everyone works in branding
      36. Flexing
      37. Frameworks
      38. Framing
      39. Gathering (and dividing)
      40. Generosity (and humility)
      41. Go outside your lane
      42. Haptics
      43. Hearing voices
      44. History and genealogy
      45. Heterogeneity
      46. How you say it
      47. Identity
      48. Influencers are a racket
      49. Intimacy
      50. Jargon (and fear)
      51. Jungian-ish archetypes
      52. Kill the Human
      53. Let's put on a show
      54. Magic and superstition
      55. Management
      56. The Master Narrative Problem
      57. Mystery is sexy
      58. Naming is knowing
      59. No such place as “away”
      60. Nostalgia
      61. Observation
      62. One ______ fallacy
      63. Out of Home, but in the Mind
      64. Parody is a sign of success
      65. Party people
      66. Permission
      67. Playtime
      68. Politics
      69. Professionalism second
      70. Relationships
      71. Render unto Caesar
      72. Repair and age
      73. Repetition and syncopation
      74. Retinal / non-retinal
      75. Rituals and routine
      76. Scoping
      77. Semantic infiltration
      78. Signals
      79. Skepticism
      80. Social Responsibility
      81. Standards
      82. Strategy
      83. Tag, you’re it
      84. Take me home
      85. Talk to the gatekeepers
      86. Taste the rainbow
      87. Tension
      88. Thinking over wisdom
      89. Time
      90. Touchpoints
      91. Values
      92. Valuation
      93. Viruses and variants
      94. War Language
      95. Weakest link
      96. What if your logo was a drum pattern?
      97. What is the product?
      98. World-building
      99. You are not a brand
      100. Zany, cute and informative

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