Description
Book SynopsisAchieve rapid acceleration and transformation with the Value Flywheel Effect.
Today, every business is a technology business; every leader is a technology leader. As we enter this new era, organizations must learn to harness technology to drive innovation and power change. In The Value Flywheel Effect, David Anderson, Michael O'Reilly, and Mark McCann enable leaders to create an adaptive organization built upon embracing strategic thinking, team focus, and reduced time to value to drive business results and navigate a migration to the modern cloud.
Using Wardley Mapping and other sense-making approaches, The Value Flywheel Effect helps organizations anticipate market changes and user needs. As the flywheel starts to turn, each small win builds momentum. This continuous momentum builds situational awareness, breaks new boundaries, and catapults companies to sustainable, long-term success.
Learn to understand and utilize the sociotechnical intersection between business, technology, and people with the Value Flywheel Effect. Give your organization the edge it needs to navigate future challenges and build maximum velocity.
Trade Review“If you wish to survive and thrive in this fourth industrial age, if you wish to understand the landscapes you are competing in, if you wish to understand how modern practices will change your organization, then I would recommend that you read and study this book carefully.” -- Simon Wardley, creator of Wardley Maps
“...a big part of my job has been to try to explain and apply the ideas developed at Netflix and Amazon to other organizations and applications, big and small. This book is the best distillation of how to do that, that I've encountered.” -- Adrian Cockcroft, former VP of Amazon Sustainability Architecture
“The Value Flywheel Effect is a timely and hugely valuable book providing a set of principles and ways of working to navigate and exploit the fast-changing technology and business landscape. Without sensemaking capabilities, organizations are increasingly struggling to act effectively in the modern disruptive technology context, so much so that the ideas in The Value Flywheel Effect amount to a kind of ‘survival handbook' for the next decade or two. The Value Flywheel Effect is essential reading for any leader or practitioner who wants to help their organization to survive and thrive.” -- Matthew Skelton, coauthor of Team Topologies: Organizing Business and Technology Teams for Fast Flow
“I'm delighted to see that David, Mark, and Michael have taken the time and considerable trouble to explain how they architected and delivered serverless innovation at Liberty Mutual. Why? because change is the only constant, and the pace of technology innovation is accelerating this change. As J.F. Kennedy said ‘those that look only to the past or the present are certain to miss the future'. This book is required reading if you want to leverage serverless technology.” -- Dr. Jacqui Taylor, CEO and Co-Founder FlyingBinary
“The future for company creation and innovation relies on speed, scalability, and sustainability. To nurture thriving products, organizations, and cultures, you need to understand the landscape you're competing in, along with the path to choose to succeed. Packed with real-world examples, case studies, and practical tools applied to complex domains, The Flywheel Effect is required reading to plot your future and the business you want to be.” -- Barry O'Reilly, Co-Founder Nobody Studios, author of Unlearn and Lean Enterprise
“The journey to the cloud is one of leadership and change management rather than purely a technical pathway. The Value Flywheel Effect is a great foundation for any organization on a modern cloud journey. Based on how it's applied in the real world, to real problems, there are great insights into how to navigate waves of change.” -- Seamus Cushley, VP Product Development, Bazaarvoice
“Serverless architecture combined with clarity of purpose is a lethal combination for winning in today's competitive landscape. The Value Flywheel Effect provides powerful insights on how you can leverage these modern practices to navigate an enterprise cloud transformation and accelerate the delivery of value.” -- Drew Firment, SVP at A Cloud Guru
“Required reading for every level of an organization adopting modern cloud, and grounded in unparalleled lived experience of transformation. I'm sure I'll be referencing this for years” -- Ben Ellerby, Founder of Aleios & AWS Serverless Hero
“The Value Flywheel Effect shares a surprising collection of leadership and transformation practices that are sure to help you stir up the right kind of trouble, no matter where you are in the organization. Also an excellent reference for your Wardley Mapping practice, with helpful guidance, plenty of examples, and new things to try as well!” -- Ben Mosior, LearnWardleyMapping.com
“The Value Flywheel Effect presents a practical road map to innovation, focusing on a modernization strategy that takes full advantage of modern cloud capabilities. Engineers and their leadership will learn real-world techniques based on the authors' experience evolving a value-first approach at a Fortune 100 company to reinvent traditional enterprise development.” -- Sam Dengler, AWS Principal Developer Advocate
Table of ContentsForeword by Adrian Cockcroft
Foreword by Simon Wardley
Introduction
Part I: Starting Our Journey
Chapter 1: The Flywheel Effect
Chapter 2: Practices and Principles of Mapping
Chapter 3: Illustration of the Value Flywheel in Action
Part II: Phase One - Purpose and Vision
Chapter 4: Finding Your North Start
Chapter 5: Obsess over Time to Value
Chapter 6: Map the Market Competition
Chapter 7: A Cloud Guru Case Study
Part III: Phase Two - Challenge and Landscape
Chapter 8: Environment for Success
Chapter 9: Socio-Technical View of the System
Chapter 10: Map Your Org Capability
Chapter 11: Workgrid Case Study
Part IV: Phase Three - Today's Next Best Action: Serverless
Chapter 12: The Serverless Edge
Chapter 13: Frictionless Dev Experience
Chapter 14: Map Your Solution
Chapter 15: Liberty Mutual Case Study
Part V: Phase Four - Long-Term Value
Chapter 16: Problem Prevention Culture through the Well-Architected Framework
Chapter 17: Future Trends and Sustainability
Chapter 18: Map the Emerging Value
Chapter 19: BBC Case Study
Conclusion
Bonus: 100 Day Plan
Afterward: History of the Authors and Mapping
Resources
Bibliography
Notes
Index
Acknowledgments
About the Authors
