Description
Book SynopsisThe Innovation of Globalization proven strategies to succeed and out-compete emerging competition
Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer?
The China Factorequips Western businesses with a practical framework for competing successfully in today's ever-changing global markets. Written by an expertin competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.
When it comes to globalization, the rules have changedwhat was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Bas
Table of Contents
Foreword by Ken Wilcox xi
Introduction 1
SECTION I State of Affairs 13
CHAPTER 1 The Art of War . . . and Money 15
CHAPTER 2 East and West: The Current State of Affairs 21
CHAPTER 3 How China Came Up the Ladder (and So Quickly) 29
CHAPTER 4 The West No Longer Rules 35
CHAPTER 5 Introduction to the Marketing Framework for Our Analysis 41
SECTION II China 49
CHAPTER 6 How the Chinese Do Business à la the 5Ps: A Brief Summary 51
CHAPTER 7 Market Segmentation and Target Market Selection + China’s Market Penetration Approach 57
CHAPTER 8 China: Product => Solution and Innovation 65
CHAPTER 9 China: Price => Value-Add 73
CHAPTER 10 China: Place => Partnerships 85
CHAPTER 11 China: Promotion => Customer Relationships and Culture 93
CHAPTER 12 China: Politics => The 5th P—The Geopolitical Dimension 105
SECTION III The West 113
CHAPTER 13 Recommendations for the West and Application of the 5Ps 115
CHAPTER 14 The West: Product => Solution and Innovation 119
CHAPTER 15 The West: Price => Value-Add 131
CHAPTER 16 The West: Place => Partnerships 143
CHAPTER 17 The West: Promotion => Customer Relationships and Culture 151
CHAPTER 18 The West: Politics => The Geopolitical Dimension 167
CHAPTER 19 Innovation Models: West and East 185
CHAPTER 20 The West: Positioning 205
SECTION IV Case Studies 217
CHAPTER 21 Frenemies: If You Can’t Beat Them, Join Them 219
Conclusion 239
Acknowledgments 241
Appendix A 243
Appendix B 245
Notes 253
Bibliography and Further Reading 261
About the Author 267
Index 269
