Description



Table of Contents

Top Ten Tips

1. Assess demand for your idea
2. Choose and all-in-one domain and site building package
3. Consider creating a logo
4. Register for a PayPal account
5. Keep in contact with your customers
6. Understand SEO
7. Protect your business information on a shared computer
8. Understand eBay business basics
9. Understand Amazon marketplace
10. Understand e-commerce regulations that apply to your business

1. Develop your business idea

  • Choose a product or service
  • Adapt your existing business
  • Study the market
  • Assess demand for your idea
  • Analyse your business idea
  • Find a supplier
  • Assess start-up costs
  • Create a business plan
  • Learn about affiliate marketing

2. Prepare to get your business online

  • Check your computer’s operating system
  • Update your browser
  • Understand domain names
  • Register a domain name
  • Understand web hosting
  • Choose an all-in-one website building package
  • Prepare your product descriptions
  • Take photos of your products
  • Consider creating a logo
  • Register for a PayPal account

3. Create a basic web page

  • Set up your Quick Shopping Cart account
  • Start Quick Shopping cart
  • Edit your store information and add a logo
  • Customize your website template
  • Understand your VAT obligations
  • Add postage options to your site
  • Enable your PayPal account
  • Add product descriptions
  • Upload product images
  • Assign images to your products

4.Add email and edit your web page

  • Set up your website email
  • Assign a name to your email
  • Launch your email
  • Edit your welcome message
  • Add categories to your site
  • Add products to your categories
  • Change category page style
  • Change product page styles
  • Edit and add new products
  • Publish your website

5. Manage you orders

  • Monitor your orders
  • Process a PayPal payment
  • Buy and print a shipping label
  • Log payments in your store
  • Assign a package to an order
  • Complete the order and enter shipping information
  • Send your customer a note
  • Mark the order as shipped
  • Manage unique or non-inventoried items
  • Inventory your store items
  • Issue a refund

6. Promote your business

  • Create a special offer
  • Create a coupon code in Quick Shopping Cart
  • Keep in contact with your customers
  • Understand SEO
  • Define your key words for search engines
  • Understand website analytics
  • Use advertising credits
  • Create a Facebook page
  • Use Pinterest

7. Explore other payment options and online security

  • Explore PayPal options
  • Consider setting up an Internet merchant account (IMA)
  • Learn about SSL security certificates
  • Protect your computer against malware and viruses
  • Protect your business information on a shared computer
  • Use wireless Internet connections safely
  • Back up your data

8. Sell on eBay

  • Understand eBay business basic
  • Research completed BIN and auction listings
  • Understand eBay sellers’ fees
  • Decide on a pricing and strategy
  • Create a listing
  • Write a title
  • Add photographs
  • Write an item description and set a price
  • Choose payment options
  • Select postage options
  • Include a return policy
  • Monitor your sale and respond to queries
  • Print postage

Starting up an Online Business in Simple Steps

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    £999.99

    Includes FREE delivery

    A Paperback by Heather Morris

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Starting up an Online Business in Simple Steps by Heather Morris

      Publisher: Pearson Education
      Publication Date: 2/7/2013 12:00:00 AM
      ISBN13: 9780273774747, 978-0273774747
      ISBN10: 0273774743

      Description



      Table of Contents

      Top Ten Tips

      1. Assess demand for your idea
      2. Choose and all-in-one domain and site building package
      3. Consider creating a logo
      4. Register for a PayPal account
      5. Keep in contact with your customers
      6. Understand SEO
      7. Protect your business information on a shared computer
      8. Understand eBay business basics
      9. Understand Amazon marketplace
      10. Understand e-commerce regulations that apply to your business

      1. Develop your business idea

      • Choose a product or service
      • Adapt your existing business
      • Study the market
      • Assess demand for your idea
      • Analyse your business idea
      • Find a supplier
      • Assess start-up costs
      • Create a business plan
      • Learn about affiliate marketing

      2. Prepare to get your business online

      • Check your computer’s operating system
      • Update your browser
      • Understand domain names
      • Register a domain name
      • Understand web hosting
      • Choose an all-in-one website building package
      • Prepare your product descriptions
      • Take photos of your products
      • Consider creating a logo
      • Register for a PayPal account

      3. Create a basic web page

      • Set up your Quick Shopping Cart account
      • Start Quick Shopping cart
      • Edit your store information and add a logo
      • Customize your website template
      • Understand your VAT obligations
      • Add postage options to your site
      • Enable your PayPal account
      • Add product descriptions
      • Upload product images
      • Assign images to your products

      4.Add email and edit your web page

      • Set up your website email
      • Assign a name to your email
      • Launch your email
      • Edit your welcome message
      • Add categories to your site
      • Add products to your categories
      • Change category page style
      • Change product page styles
      • Edit and add new products
      • Publish your website

      5. Manage you orders

      • Monitor your orders
      • Process a PayPal payment
      • Buy and print a shipping label
      • Log payments in your store
      • Assign a package to an order
      • Complete the order and enter shipping information
      • Send your customer a note
      • Mark the order as shipped
      • Manage unique or non-inventoried items
      • Inventory your store items
      • Issue a refund

      6. Promote your business

      • Create a special offer
      • Create a coupon code in Quick Shopping Cart
      • Keep in contact with your customers
      • Understand SEO
      • Define your key words for search engines
      • Understand website analytics
      • Use advertising credits
      • Create a Facebook page
      • Use Pinterest

      7. Explore other payment options and online security

      • Explore PayPal options
      • Consider setting up an Internet merchant account (IMA)
      • Learn about SSL security certificates
      • Protect your computer against malware and viruses
      • Protect your business information on a shared computer
      • Use wireless Internet connections safely
      • Back up your data

      8. Sell on eBay

      • Understand eBay business basic
      • Research completed BIN and auction listings
      • Understand eBay sellers’ fees
      • Decide on a pricing and strategy
      • Create a listing
      • Write a title
      • Add photographs
      • Write an item description and set a price
      • Choose payment options
      • Select postage options
      • Include a return policy
      • Monitor your sale and respond to queries
      • Print postage

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