Description



Table of Contents

Top Ten Tips

1. Assess demand for your idea
2. Choose and all-in-one domain and site building package
3. Consider creating a logo
4. Register for a PayPal account
5. Keep in contact with your customers
6. Understand SEO
7. Protect your business information on a shared computer
8. Understand eBay business basics
9. Understand Amazon marketplace
10. Understand e-commerce regulations that apply to your business

1. Develop your business idea

  • Choose a product or service
  • Adapt your existing business
  • Study the market
  • Assess demand for your idea
  • Analyse your business idea
  • Find a supplier
  • Assess start-up costs
  • Create a business plan
  • Learn about affiliate marketing

2. Prepare to get your business online

  • Check your computer’s operating system
  • Update your browser
  • Understand domain names
  • Register a domain name
  • Understand web hosting
  • Choose an all-in-one website building package
  • Prepare your product descriptions
  • Take photos of your products
  • Consider creating a logo
  • Register for a PayPal account

3. Create a basic web page

  • Set up your Quick Shopping Cart account
  • Start Quick Shopping cart
  • Edit your store information and add a logo
  • Customize your website template
  • Understand your VAT obligations
  • Add postage options to your site
  • Enable your PayPal account
  • Add product descriptions
  • Upload product images
  • Assign images to your products

4.Add email and edit your web page

  • Set up your website email
  • Assign a name to your email
  • Launch your email
  • Edit your welcome message
  • Add categories to your site
  • Add products to your categories
  • Change category page style
  • Change product page styles
  • Edit and add new products
  • Publish your website

5. Manage you orders

  • Monitor your orders
  • Process a PayPal payment
  • Buy and print a shipping label
  • Log payments in your store
  • Assign a package to an order
  • Complete the order and enter shipping information
  • Send your customer a note
  • Mark the order as shipped
  • Manage unique or non-inventoried items
  • Inventory your store items
  • Issue a refund

6. Promote your business

  • Create a special offer
  • Create a coupon code in Quick Shopping Cart
  • Keep in contact with your customers
  • Understand SEO
  • Define your key words for search engines
  • Understand website analytics
  • Use advertising credits
  • Create a Facebook page
  • Use Pinterest

7. Explore other payment options and online security

  • Explore PayPal options
  • Consider setting up an Internet merchant account (IMA)
  • Learn about SSL security certificates
  • Protect your computer against malware and viruses
  • Protect your business information on a shared computer
  • Use wireless Internet connections safely
  • Back up your data

8. Sell on eBay

  • Understand eBay business basic
  • Research completed BIN and auction listings
  • Understand eBay sellers’ fees
  • Decide on a pricing and strategy
  • Create a listing
  • Write a title
  • Add photographs
  • Write an item description and set a price
  • Choose payment options
  • Select postage options
  • Include a return policy
  • Monitor your sale and respond to queries
  • Print postage

Starting up an Online Business in Simple Steps

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A Paperback by Heather Morris

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    View other formats and editions of Starting up an Online Business in Simple Steps by Heather Morris

    Publisher: Pearson Education
    Publication Date: 2/7/2013 12:00:00 AM
    ISBN13: 9780273774747, 978-0273774747
    ISBN10: 0273774743

    Description



    Table of Contents

    Top Ten Tips

    1. Assess demand for your idea
    2. Choose and all-in-one domain and site building package
    3. Consider creating a logo
    4. Register for a PayPal account
    5. Keep in contact with your customers
    6. Understand SEO
    7. Protect your business information on a shared computer
    8. Understand eBay business basics
    9. Understand Amazon marketplace
    10. Understand e-commerce regulations that apply to your business

    1. Develop your business idea

    • Choose a product or service
    • Adapt your existing business
    • Study the market
    • Assess demand for your idea
    • Analyse your business idea
    • Find a supplier
    • Assess start-up costs
    • Create a business plan
    • Learn about affiliate marketing

    2. Prepare to get your business online

    • Check your computer’s operating system
    • Update your browser
    • Understand domain names
    • Register a domain name
    • Understand web hosting
    • Choose an all-in-one website building package
    • Prepare your product descriptions
    • Take photos of your products
    • Consider creating a logo
    • Register for a PayPal account

    3. Create a basic web page

    • Set up your Quick Shopping Cart account
    • Start Quick Shopping cart
    • Edit your store information and add a logo
    • Customize your website template
    • Understand your VAT obligations
    • Add postage options to your site
    • Enable your PayPal account
    • Add product descriptions
    • Upload product images
    • Assign images to your products

    4.Add email and edit your web page

    • Set up your website email
    • Assign a name to your email
    • Launch your email
    • Edit your welcome message
    • Add categories to your site
    • Add products to your categories
    • Change category page style
    • Change product page styles
    • Edit and add new products
    • Publish your website

    5. Manage you orders

    • Monitor your orders
    • Process a PayPal payment
    • Buy and print a shipping label
    • Log payments in your store
    • Assign a package to an order
    • Complete the order and enter shipping information
    • Send your customer a note
    • Mark the order as shipped
    • Manage unique or non-inventoried items
    • Inventory your store items
    • Issue a refund

    6. Promote your business

    • Create a special offer
    • Create a coupon code in Quick Shopping Cart
    • Keep in contact with your customers
    • Understand SEO
    • Define your key words for search engines
    • Understand website analytics
    • Use advertising credits
    • Create a Facebook page
    • Use Pinterest

    7. Explore other payment options and online security

    • Explore PayPal options
    • Consider setting up an Internet merchant account (IMA)
    • Learn about SSL security certificates
    • Protect your computer against malware and viruses
    • Protect your business information on a shared computer
    • Use wireless Internet connections safely
    • Back up your data

    8. Sell on eBay

    • Understand eBay business basic
    • Research completed BIN and auction listings
    • Understand eBay sellers’ fees
    • Decide on a pricing and strategy
    • Create a listing
    • Write a title
    • Add photographs
    • Write an item description and set a price
    • Choose payment options
    • Select postage options
    • Include a return policy
    • Monitor your sale and respond to queries
    • Print postage

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