Description

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
  • Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
  • Numerous global case studies are used to show keys issues
  • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
  • Describes how retailers can plan their cross channel network strategy for the future

Retail Geography and Intelligent Network Planning

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£82.95

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Paperback / softback by Mark Birkin , Graham Clarke

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Short Description:

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location,... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 26/04/2002
    ISBN13: 9780471498032, 978-0471498032
    ISBN10: 0471498033

    Number of Pages: 304

    Non Fiction , Earth Sciences, Geography & Environment , Education

    Description

    This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
    • Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
    • Numerous global case studies are used to show keys issues
    • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
    • Describes how retailers can plan their cross channel network strategy for the future

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