Description
Book SynopsisDecades of stagnating demand for beer and the emergence of global brewing conglomerates had seen many of Britain’s longstanding breweries disappear and a decline in the diversity of beer styles on offer. However, following similar developments in the USA and Australia, the emergence of new craft breweries in the UK, producing small batch beers in an ever-increasing range of styles has re-vitalised the industry. Supporting employment both within brewing and hospitality while contributing to the cultural and economic fabric of society, the emergence of this craft beer revolution deserves greater scholarly attention than it has received to date.
Researching Craft Beer enhances theoretical and practical understandings of craft beer both within the UK and beyond. This edited collection is interdisciplinary in nature and will appeal to a wide range of scholars, practitioners, and enthusiasts of craft beer. Chapters authored from a range of business, sociology and law perspectives examine the production, sale, values, serving and cultural significance of craft beer. The volume offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers the volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Table of ContentsForeword; Thomas Thurnell-Read
Chapter 1. Introduction: Researching Craft Beer; Holly Patrick-Thomson, Daniel Clarke, Vaughan Ellis, and David Weir
Part 1. Making and Selling Craft Beer
Chapter 2. Behind the Beer: An Examination of ‘Entrepreneurial’ Motives for Starting a Craft Brewery; Vaughan Ellis and James Richards
Chapter 3. Strategies for Success? Market Entry Strategies of New Craft Beer Producers; Des Quinn, Vaughan Ellis, and James Richards
Chapter 4. Illuminating Craft Brewers’ Experiences of Dealing with Covid-19 and Making Fresh Sense of what Covid-19 can do To/For Craft Beer: An Intègraphic Approach; Daniel Clarke, James Bowden, and Keith Dinnie
Chapter 5. The Artful Science of Crafting Ale: Discussing the Finer Nuances of Making and Selling Beer; Victoria Ellis-Vowles
Part 2. Values of Craft Beer Production
Chapter 6. Collaborative Resistance: How a Craft Beer Scene was built through Sharing and Nurturing Relationships; James Cunningham and Simon S. Fraser
Chapter 7. The Promise and Perils of taking Craft Beer International; Pavlina Jasovska
Chapter 8. Talking Equity, Taking Action: A Conversation with Jess Griego of Bosque Brewing; Eli R. Wilson
Part 3. Serving Craft Beer
Chapter 9. Assessing Quality in Craft Beer: Style Guides and Taste Descriptions in Beer Judging Practice; Steven Wright
Chapter 10. From ‘Wet Led’ to ‘Dry Led’: Food and the Contested Framing of Alcohol Establishments; Jed Meers
Chapter 11. From Connoisseur to Community: The Evolution of the Brewery Tap Room; Phil Mellows
Part 4. Craft Beer Communities
Chapter 12. Come One, Come All? The Impact of Craft Breweries on Revitalisation and Community-Building; Perttu Salovaara
Chapter 13. Motivations Behind Craft Beer Online Buying Habits among Italian Millennials; Sergio Rivaroli, Martin Hingley, and Roberta Spadoni
Chapter 14. Instagram Vs Reality: Chatting Craft Beer Communities with Roy Herd of The Blunt Chisel Brewery; Holly Patrick-Thomson
