Description
Book SynopsisIt is a book that provides new insights into the established discourses of British motoring, exposing the importance of advertising campaigns and motoring journals and addressing issues prompted by new models, ownership and the motoring landscape.
Table of ContentsList of illustrations
Acknowledgements
Introduction
Part 1 The beginnings: a decade that set the motoring agenda
1.1 The first age
1.2 For millionaires and the millions
1.3 The complete car
1.4 Living machines
1.5 Women behind the wheel
1.6 Services
1.7 Speed
Postscript
Part 2 Defining modern motoring 1907–39
2.1 Motoring lifestyles
2.2 Women motorists
2.3 The ideal car
2.4 Intimate living things
2.5 Something extra
2.6 Roads today – highways for tomorrow
2.7 Speed with safety
2.8 Being British
Postscript
Part 3 Motoring discourses since 1940
3.1 Popular motoring
3.2 Cars for everyone
3.3 Art and the car aesthetic
3.4 Sex and sexuality
3.5 Road battles
3.6 Environmental matters
Postscript
Concluding notes
Select bibliography
Index
