Description
Book SynopsisDale Lovell's career at the forefront of digital advertising spans editorial, publishing, marketing and advertising technology. He is Chief Digital Officer at ADYOULIKE and a member of the Internet Advertising Bureau (IAB) Native and Content Council, UK. In 2015 Dale Lovell was named one of the British Interactive Media Association's Hot 100.
Trade Review"Finally - a comprehensive guide to the most under-celebrated discipline in advertising. This book delivers a virtual PhD in native advertising for modern marketers." * Jason Miller, Global Content Marketing Leader, LinkedIn *
"If you want to understand how digital media are funded you need to know about native advertising. Look at the most powerful forces sweeping across the digital landscape - social media, video, mobile -- and you'll find native spans them all. I can't think of anyone better equipped to guide you through this rapidly changing world than Dale Lovell." * Dominic Mills, Columnist for Mediatel, Honorary Professor of Journalism at Roehampton University and former Editorial Director of Campaign *
Table of Contents
- Chapter - 01: Introduction;
- Chapter - 02: How Did We Get Here?;
- Chapter - 03: Why Native Advertising Really Matters: It’s Not Another Buzzword;
- Chapter - 04: Who Can Benefit From Native Advertising?;
- Chapter - 05: Getting Started With Native Advertising – What You Need to Know;
- Chapter - 06: The Different Types of Native Advertising – Which is Right for You?;
- Chapter - 07: Creating Native Advertising – What You Need to Know;
- Chapter - 08: Is It Working?;
- Chapter - 09: Questions to Ask about Native Advertising;
- Chapter - 10: The Future
