Description
Book SynopsisAs society faces significant disruptions, the need for transformative innovation has never been more vital. However, this urgency is challenged in the digital era, characterized by incessant new technologies, extreme connectivity, and data transparency. Leaders seeking transformative innovation in the digital era face a new dilemma: socially orchestrating the synchronization of ideas that simultaneously encourages collective action.
IDeaLs – Innovation and Design as Leadership – was established to research this conundrum. Inspired by the actual transformation journeys of multinational companies, and based on research with 7 global companies, IDeaLs explores how re-framing our traditional theories through the lens of Humanism reveals opportunities for a more integrated approach to engaging people for systemic change.
To empower innovation leaders, the dimensions of IDeaLs build a scaffold for systemic awareness and conscious intent called Design-Driven Transformation. This evolving research agenda aims to examine in-depth the potency of an integrated approach, laying a foundation for more systemic ways to engage people and transform existing situations into preferred futures.
Trade ReviewIDeaLs breaks new ground in powerful ways and at the exact moment when we, as innovators and designers, need new frameworks to lead deep and collective transformations for the challenges and opportunities we are now faced with. By infusing transformation with neuroplasticity, anthropology, design practices and some of the deepest thinking on the collective imagination, this work beautifully reveals a generative sense of shared consciousness, thereby raising our ability to co-construct new futures and nurture truly transformational change. This is an aperture expanding book for all of us.
-- John Seely Brown, Former Chief Scientist, Xerox Corporation and Director of Xerox Palo Alto Research Center (PARC)
Transformative Innovation is more than just a well-honed process, episodic investment, or set of promising new ideas – it only works for all of us when it includes all of us. IDeaLs offers a holistic, research-based approach to fostering sustainable innovation by engaging the human, technical, and social systems for lasting change. In an increasingly VUCA world, this pursuit is needed now more than ever before.
-- Lisa Kay Solomon, co-author of Moments of Impact and Design a Better Business, Designer in Residence, Stanford University Hasso Plattner Institute of Design
IDeaLs is an important book because in reality an innovative and effective organization is a group product. It is the result of co-design and co-implementation by designers, producers, and users. By linking the traditionally separate processes of engineering, design, and group work, IDeaLs aims to link real work to the artistic in all of us. In the end, this is the only way to truly engage employees in the hard work of organizational change.
-- Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management, and author with Peter Schein of Humble Leadership (2018) and Humble Inquiry, 2d Ed (2021)
I have worked as a Professor in Academia as a Vice president in industry. Each community has its own view of reality sometimes with nothing in common. Even researchers who work in company research organizations are often clueless about how their work might translate into business opportunities. IDeaLs stands out as a unique, ground-breaking initiative to bridge this gap. It brings together leading researchers with industry executives, creating a collaborative environment that yields the best of both worlds. IDeaLs merges innovative ways of thinking with practical realism about the real, messy, chaotic world of competition and uncertainty.
-- Don Norman, Co-Founder of the Design Lab, University of California, San Diego's Design Lab, co founder of the Nielsen Norman group, and former VP of Apple's Advanced technology group
Table of ContentsPART I. Introducing IDeaLs
Chapter 1. Innovation in the Digital Era: Disruption and Dilemmas
Chapter 2. IDeaLs: Transforming in the Digital Era
Chapter 3. The Neuroscience of Engagement: Insights on IDeaLs
Chapter 4. Exploring IDeaLs: An Ecotone for Research
PART II. Exploring IDeaLs
Chapter 5. Developing the Individual: Philips and Nestlé
Chapter 6. Cultivating the Collective: Sintetica and Sorgenia
Chapter 7. Triggering Transformation: Stolt Tankers and Adidas
PART III. Envisioning IDeaLs
Chapter 8. Research Reflections
Chapter 9. Design-Driven Experiences
Chapter 10. Futures of IDeaLs