Description

Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.

Humanoid Service Robots: Customer Expectations and Customer Responses

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Paperback / softback by Moritz Merkle

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Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a... Read more

    Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
    Publication Date: 28/06/2021
    ISBN13: 9783658344399, 978-3658344399
    ISBN10: 3658344393

    Number of Pages: 232

    Non Fiction , Business, Finance & Law

    Description

    Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.

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