Description
Book SynopsisHarness your company's incumbent advantages to win the digital disruption game
Goliath's Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.
Periods of intense change provide remarkable opportunities. Goliath's Revenge delivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to
Table of Contents
Foreword ix
Chapter 1 How Much Time Do You Have? 1
Chapter 2 The Incumbent’s Advantage 23
Chapter 3 Winner Takes Most 39
Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61
Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83
Chapter 6 Rule 3: Use Your Data as Currency 105
Chapter 7 Rule 4: Accelerate through Innovation Networks 127
Chapter 8 Rule 5: Value Talent over Technology 147
Chapter 9 Rule 6: Reframe Your Purpose 175
Chapter 10 Company View: Your Disruptor’s Playbook 199
Chapter 11 Career View: Disrupt Yourself 227
Appendix Goliath’s Revenge Rule Templates 249
About the Authors 259
Index 261
