Description
Book SynopsisHealth Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appe
Trade ReviewFor students of social sciences, this book is a must have... For occupational physicians who manage large departments that espouse health promotion and for those of us whose work includes an international perspective in developing areas this book has very significant utility. * Occupational Medicine *
Table of Contents1: OVERVIEW ; 1. Introduction ; 2. Historical and policy approaches ; PART 2: METHODS OF EVALUATION ; 3. Evaluating according to purpose and resources: Strengthening the evidence base incrementally ; 4. Evaluating interventions: Experimental study designs in health promotion ; 5. Economic evaluation of health promotion interventions ; 6. Using systematic reviews in health promotion ; 7. Process evaluation: Understanding how and why interventions work ; PART 3: EVALUATION IN PRACTICE ; 8. Social marketing interventions and evaluation ; 9. Evaluation of interventions to prevent intimate partner violence ; 10. Evaluating environmental interventions through natural experiments ; 11. E-health promotion ; PART 4: PARTICIPANTS IN, AND USERS OF, EVALUATION ; 12. Involving lay people in the development of NICE public health guidance ; 13. Evaluating the ethics of health promotion: Understanding informed participation ; 14. Feeding back evaluation results to stakeholder participants ; 15. Getting findings into policy ; 16. Conclusions: Providing appropriate evidence and influencing policy
