Description
Book SynopsisCreative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and typessmall to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents' voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketi
Trade ReviewNo matter the community that a particular library serves—small town, large city, or school or college campus—all need to find ways to reach out and connect with their target markets. Discovering new approaches and gaining insights from a variety of institutions can help personnel to build and enhance their own marketing plans and increase the effectiveness of their library’s outreach. This is the strength of this collection of case studies gathered by Lackie and Wood. The 12 investigations come from libraries large and small, public and academic, with marketing budgets of all sizes. Many describe holistic approaches to organizing a library’s marketing strategy, while others detail very specific programs or activities individual libraries have found successful in reaching a particular audience. Verdict: Librarians, marketing directors, and administrators will take away ideas and enlightenment from these success stories of libraries that have hit the mark of connecting with their target audiences. * Library Journal *
Creative Library Marketing and Publicity presents interesting case studies on current library practice in this area. This is not a general handbook, but a selection of articles detailing some successful library projects. They include promoting a new library space, building a social media presence, and creating successful programming. * Information Today *
Librarians looking for fresh ideas to connect with their communities can turn to Creative Library Marketing and Publicity: Best Practices to learn from the successes and mixed successes of other libraries’ marketing efforts. For librarians just starting out with marketing or hoping to get new ideas to refresh their existing promotions, this volume will be a helpful companion. . . .[and] a worthwhile book to read. * Medical Reference Services Quarterly *
Creative Library Marketing and Publicity: Best Practices features case studies written by marketing experts that provide practical tips for raising the library's profile through various marketing strategies. A highly recommended book for librarians who wish to be more engaged with their stakeholders. -- Mark Aaron Polger, Academic Librarian and Library Marketer, City University of New York (CUNY)
An insightful collection of case studies from innovative libraries that learned to excel in marketing with the tools and situations they have. Case studies range from libraries dealing with small budgets to branding, creating marketing plans, and utilizing technology and social media effectively. It’s an interesting, easy read, that’s incredibly relevant for the challenges that library marketing professionals are dealing with in today’s libraries. -- Laura Tomcik, Assistant Professor, Buswell Memorial Library, Wheaton College
Table of ContentsPreface Chapter 1. Building a Foundation for Marketing Success Jeannie Allen Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach Letha Kay Goger Chapter 3. Plano Public Library System: Building a Social Media Presence Brent Bloechle Chapter 4. Creating Campus Buzz with Promotional Videos Heather A. Dalal, Paris Hannon, and Robert J. Lackie Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley Chapter 6. Branding for Relevance: A Public Library’s Continuing Campaign for Access Jessica Ford and Jim Staley Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool Jamie Hazlitt Chapter 8. Increasing Library Use: It’s a Long Story Erica Thorsen Chapter 9. If You Build It, Will They Come? Marketing a New Library Space Coleen Meyers-Martin and Lynn D. Lampert Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library Heather Nicholson Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach Amanda Piekart and Bonnie Lafazan Chapter 12. “Flipping the Switch” for School Library Advocacy Sara Kelly Johns Index About the Editors and Contributors
