Description
Book SynopsisSocial media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies.
With so much competition it is difficult to stand out through the noise. In “Will the Real You Please Stand Up”, leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a “how to” book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don’t know how to harness and unleash…
Table of ContentsChapter 1: Why Authenticity?
Chapter 2: How Do You Create Authenticity? Telling Your Brand’s Story
Chapter 3: Authentic Marketers Are Successful Because They Are Just Like You
Chapter 4: Authentic Marketers Are Passionate
Chapter 5: Authentic Marketers Don’t Control the Conversation
Chapter 6: Authentic Marketers Connect with and Build Communities
Chapter 7: Authentic Marketers Understand Virality
Chapter 8: What Happens When Authenticity Backfires?
Chapter 9: Authentic Brands Thrive
Chapter 10: Being Heard in a Noisy Social World
