Description
Book SynopsisInnovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy. Competitive advantage impacts your bottom line. It answers your clients' key questions of ‘Why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering these questions. This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation. The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.
Trade ReviewThis book gives the unequivocal answer that to innovate is to succeed. Darryl Cooke delivers a realistic and practical “… Blueprint for the Law Firm of the Future.” As he says, “This is not a book just about innovation but a book about growth.” It is essential reading for all lawyers now. -- Pippa Blakemore
Table of ContentsIntroduction 7 Chapter 1: If it ain’t broke, don’t fix it 11 Chapter 2: Leadership is everything 21 Chapter 3: Building a competitive advantage 33 Chapter 4: Culture eats strategy for breakfast 41 Chapter 5: Communication 53 Chapter 6: Teamwork 69 Chapter 7: To innovate or not to innovate? 83 Chapter 8: Accountability 151 Chapter 9: Conclusion – a sense of urgency 165 Notes 169 About the author 173 Bibliography 175 Index 179
