Description
Book SynopsisAre you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments.
International examples from across the industry, from children''s books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity.
Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry.
Interviewees include:
Anne Meadows, Commissioning Edito
Trade Review
This third edition of The Publishing Business does an excellent job of updating what was already a valuable learning resource. With its helpful layout and structure, this is a thoroughly contemporary publishing textbook and a perfect introduction for anybody wanting to learn about and engage with this dynamic creative industry. * Dr David Barker, Senior Lecturer in Publishing, University of Derby, UK *
The most recent edition of The Publishing Business integrates valuable updates for new students, including information on social media developments, ethical issues surrounding access to book culture, and insights into newly created positions in the publishing industry. This text continues to be an important teaching resource for publishing studies courses. -- Dr Solveig C. Robinson, Director, Publishing & Printing Arts Program, Pacific Lutheran University, Washington, USA
[Praise for the previous editions] Provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK
Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. -- Blog of the School of Bookstore
Table of Contents
Introduction People And Publishing: Who Does What In Book Publishing? Chapter-By-Chapter 1. Fundamentals of Publishing A Very Short Of History of Publishing Why Finance Matters The Relationship between Different Parts of Industry The Global and Local Fundamentals Ethical Issues in Publishing Interview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For a Future in Publishing Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books Case Study: Bertelsmann and Random House Summary 2. The Publishing Ecosystem Varieties of Publication- Markets and Audiences International Publishing – The Global Market Print and Ebooks Audiobooks Interview: Alba Proko, Audio Manager, Bookouture “Diversity” In Children’s Books Journals, Magazines and Newspapers Who Adds Value to the Publishing Process? Case Study: Amazon and EBSCO Interview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Summary 3. Writers, Readers and Intermediaries Authors, Illustrators, Creators and Their Rights Agents and Other Gatekeepers Network and Opinion Formers Prizes Small and Independent Presses Channels to Readers and Buyers Case Study: Frankfurt Book Fair Interview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad Interview: Caroline Walsh, Literary Agent, David Higham Associates Summary 4. Editorial Process Policy and Planning: List Building and Market Niches Commissioning: Research, Reputation and Funds Contractual Matters: Formats and Co-Editions Editorial Work: From Submissions to Publication Interview: Breanna McDaniel, Author and Sensitivity Reader Case Study: A Guide for Dummies Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK Summary 5. Rights How Different Rights Developed Range Of Rights Who Is Involved In Selling Rights Case Study: The Rights Potential of Children's Books Interview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services Interview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc Summary 6. Design and Production Platforms and Formats Appropriate For the Content Scheduling the Publication Process Controlling Costs and Establishing Prices Case Study: Horrible Histories Interview: Shaun Hodgkinson, COO, Dorling Kindersley Interview: Thomas Truong, Publishing Director, Little Tiger Group Summary 7. Print and Digital Publishing Choosing From a Variety of Media and Formats Legalities of Publishing in a Wired World Digital Workflow and Software Standard Communication for Print and E-Publications Case Study: Print and Digital at the University Presses Interview: Jenny Blenk, Associate Editor, Dark Horse Comics Interview: Jeanette Morton, Digital Publisher, Oxford University Press Summary 8. Marketing, Sales and Distribution Marketing Communication through Promotion and Publicity Interview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books Managing Budgets and Schedules Supply Chains Using Feedback to Monitor Success Case Study: Persephone Books Interview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster Summary Conclusion Glossary Bibliography and Resources The Publishing Year: Book Fairs and Other Major Publishing Events Index
