Description
Book SynopsisIn this in-depth work, Richards defines rhetoric as the study of misunderstanding and its remedies. Focusing on how words work in discourse, he examines the interaction of words with each other and with their contexts, demonstrating how a continual synthesis of meaning--or principle of metaphor--gives life to discussion. He also argues that we can better control and animate our use of words, and therefore decrease misunderstanding, by comprehending the waymeaning changes in discourse.
Trade Review"Chosen largely to present the philosophy of language informing [Richards's] approach....Should stimulate thoughtful re-examinations of our own positions on the important issues Richards addresses."--Freshman English News "Masterful (and manageable)....Has long been needed."-D.G. Myers, Texas A&M University "A deftly compiled reader."--William Doreski, Keene State College "Written in a lively style...Coherent and valuable."--John F. Cox, University of Arizona "This is perhaps one of the best texts for rhetoric courses I've found, and I intend to use it each time I teach graduate/undergraduate rhetorical theory and other language-theory courses."--Professor Lynn Dianne Beene, University of New Mexico "....an important part of the foundation of contemporary rhetoric. Clear and to the point, Richards illuminates the place rhetoric occupies in human societies."--Dr. William O. Boggs, Slippery Rock University
