Description
Book SynopsisThe book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- .
Table of Contents1. Introduction - Darren Lilleker, Nigel Jackson & Richard Scullion
2. ‘Are you thinking what we’re thinking?’, or ‘Are we thinking what you’re thinking?’: An exploratory analysis of the market-orientation of the UK parties - Robert P. Ormrod and Stefan C. M. Henneberg
3. The 2005 UK general election and the emergence of the ‘negative brand’ - Jenny Lloyd
4. Political marketing and the 2005 election: what’s ideology got to do with it? - Heather Savigny
5. A marketing analysis of the 2005 British general election advertising campaigns - Janine Dermody and Stuart Hanmer-Lloyd
6. The autistic campaign: the parties, the media and the voters - Ivor Gaber
7. Banking Online: the use of the Internet by political parties to build relationships with voters - Nigel A. Jackson
8. Investigating electoral choice through a 'consumer as choice maker' lens - Richard Scullion
9. Local political marketing: political marketing as public service - Darren G. Lilleker
10. View from the armchair: Why young people took no interest and no notice of the campaigns - Dianne Dean
11. Conclusion: was 2005 the year political marketing came of age? - Darren G. Lilleker, Nigel Jackson & Richard Scullion
