Search results for ""Author Nigel Jackson""
Llewellyn Publications,U.S. Rose Tarot
This lovely deck is unique in the elegance of its linework combined with the richness of its symbolism and iconography. Author and artist Nigel Jackson developed the Rose Tarot based on his unparalleled expertise in the Hermeticists of the 17th century, the Illuminist Freemasons of the 18th century, and the romantic esotericists of the 19th century. Well-suited for oracular readings, cartomancy, and meditation, this powerful deck is patterned after the Marseille Tarot and will be a welcome addition to any collection.
£31.50
Manchester University Press The Marketing of Political Parties: Political Marketing at the 2005 General Election
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.
£17.89
Manchester University Press The Marketing of Political Parties: Political Marketing at the 2005 General Election
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties.
£76.50
